I am soooo excited to welcome our first guest to the podcast today - my very good friend and bookkeeper, Cara Martinez of Peach Sky Bookkeeping 🥰 We have known each other for two and a half years now and have supported each other as our businesses have grown and evolved over time, so this episode is JUICY with so much goodness! We chat about:

how we know each other & have worked together in multiple ways
how Cara went from a 9-5 job to full-time business owner (+ being a mom!)
the switch from working with anybody to choosing only dream clients
why you need bookkeeping (it's more than just taxes) & when to outsource it as a biz owner
creating a safe space to talk about money & empower yourself with your finances
the journey through a rebrand & redesign, truly understanding your ideal client, and digging into what you really want to say
the power of outsourcing in your business & our fav investments
the journey of hiring, learning to trust & let go
our biggest lessons learned in business about boundaries, mindset, selling, leaning into support, & celebrating your wins

Connect with Cara & Peach Sky Bookkeeping: on Instagram & her website

FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!

Selling on Stories Guide (mentioned in this episode!) - Learn our easy 4-part method for selling on stories in a feel-good (non-ick!) way that connects with your audience AND helps convert!
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.

Check out our website for more ways to work and connect with us!

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→ Connect with me on Insta: @illuminessencecreations and @abbybradetich