This episode is a very special one for me — because I’m joined by my twin sister, Amara Rosenbaum. She has her Ph.D. in Child Development from Oregon State University, is the founder of Parent Empowerance, and is on a mission to translate research into real-life parenting tools that actually feel doable, empowering, and aligned — not overwhelming or shamey.

This conversation is a beautiful mix of sisterhood, identity, parenting, business, nervous system work, and trusting yourself — and don't worry, my precious little two-year-old niece Natalie makes a surprise appearance too! 🥹

We dive into:

What it was like growing up as twin sisters
How being a twin impacts identity development — and what it took for each of us to become our own person
The resistance to being the one who has to make allllll the decisions — especially as a business owner
Being called “intimidating,” confidence vs. self-esteem, and trusting yourself in different ways
Showing up authentically online as a non-negotiable — and how that evolves over time
Why Amara feels like she gets to start her business from a real place — and how long it took me to get there
How content coaching has supported Amara as she begins showing up online
Our shared passion for empowering people to go after what they truly want
Amara’s journey finishing her Ph.D. while parenting two young kids and starting a new business
How Amara helps parents trust themselves as the expert on their kids — backed by research and real strategy
Why research needs to be applied to real life (and how Amara does this for parents)
Letting yourself be playful, free, and embodied — like kids naturally are
Resetting yourself and your kids through body-based regulation — using dancing, shaking, and movement (for kids and adults)
Why relatable, REAL content matters — parenting and business aren’t highlight reels
Finding community and knowing you’re not alone (especially in isolating seasons like new motherhood)
Why kids get the “wiggles” or stall at bedtime — and simple, research-backed ways to support them
Not letting your emotions get wrapped up in other people’s reactions or what's happening around you
Amara’s unintentional resolution this year: letting go, giving herself grace, and being more present
Gratitude journaling — how it actually changes your brain (backed by science & research)
Our thoughts on New Year pressure, resolutions, and word-of-the-year culture
Focusing on what’s given to you instead of what’s taken from you as a parent
Postpartum identity shifts, hormones, and why this transition is so rarely talked about honestly
Natalie starting preschool and navigating big transitions with support and perspective
Finding balance and prioritizing what actually matters most to you

Connect with Amara on: Instagram and her Podcast

Get content help for 2026 in Magnetic By Nature: my content support ecosystem with 3 tiers to meet you where you're at 🦋

Inquire about brand & web design: booking February-April start dates ✨

Grab a Design & Marketing Power Sprint to knock out your "I've been wanting to do this" business growth tasks that have been on your list for foreverrr in just 3 days! 🔥

FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!

Instagram Audit: This free audit is your chance to get personalized feedback on your profile + content — so you can stop guessing and start showing up in a way that actually feels like YOU and connects with the right people.
The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
Website Review - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.

Check out our website for more ways to work and connect with us!

Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻

→ Connect with me on Insta:

@abbybradetich for alllll the juicy things

@illuminessencecreations for brand & web

@theunfilteredceopod for the podcast!

(Twin) Sisterhood, Identity, & Trusting Yourself in Life and Parenting with Dr. Amara Rosenbaum