Kurt pulled the agentic sales numbers on a store doing $1.8 million a month. ChatGPT drove $4,200 of it. So he dragooned business partner Paul Reda into an unscripted reaction to Shopify's Editions announcements. No pre-cleared questions, no talking points, just two people who've optimized eight-figure stores for AI search comparing notes on what's actually real.

They get into why Universal Commerce Protocol is legitimately impressive tech still waiting for its payday, what the app store review crackdown means for honest developers, and a discovery buried in Shopify's dev docs: a commission-based paid placements program that might finally be the part that makes the money.

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

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