Andi unpacks how tiny shifts, online and off, create big-deal momentum, plus the content framework that's rewriting brand growth.

From high-performance mindset and "micro moves" that shape identity to the three-post content system powering cult-brand growth, this solo episode is your reminder that becoming a big deal starts with small, deliberate shifts.

But first, Andi shares what's new behind the scenes:

The Unschool newsletter + podcast are now fully aligned under one name—your weekly dose of creative strategy and identity-centered, IYKYK factor brand building.

✨ The Intuitive Biz Academy is coming back for Black Friday—updated, refined, and priced for a limited re-release. (If you already own it, you'll get the new version automatically.)

✨ Inside Oui, We Studio, the Cult Brand Accelerator just wrapped enrollment for the fall cohort—23 founders deep in obsession-worthy strategy. The next round opens in January.

In this episode, Andi dives into:

The power of micro moves—tiny shifts that recalibrate your energy and direction.

The Vibe • Viral • Value framework: the only three post types your brand actually needs.

What makes a cult-worthy collab, featuring Algae Cooking Club × Nara Smith.

Creators to watch: Baseball for Baddies and Anna Gaiia—two creators redefining community + consistency.

The rise of the "Resume-as-Brand" era and why personal credibility drives modern marketing.

And why analog drops like Outlander Magazine prove print (and nostalgia) still sell.

✨ Takeaways Micro moves > massive pivots. Vibe, viral, and value posts = magnetic growth. Alignment is the new algorithm. Consistency beats volume—double down when it works.

🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon

🎧 Tune in for Andi's full breakdown of the Vibe • Viral • Value method—and how to make 2026 your "big-deal" era.

Excavation Season: Micro Moves + Vibes, Virality, and Value Bombing

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