Join the waitlist for the Cult Brand Accelerator

Today Andi chats with Aliett Buttelman, cofounder of Fazit, on the glitter-freckle phenomenon that leapt from TikTok to A-list status.

After Taylor Swift (plus Rita Ora, Kacey Musgraves, and Lisa of BLACKPINK) wore Fazit's Glitter Freckles Makeup Patches, the brand's press pat peel ritual turned into a movement, spiking sales and cementing Fazit as a cult brand to watch.

You'll hear:

The founding arc: from "patch peel" skincare content to the first-ever makeup patches built for instant transformation.

The celebrity spark: how a Taylor Swift moment turned into +3,500% traffic and sales and seven figures in 48 hours.

Momentum mechanics: why being ops-ready (inventory, warehouse, Amazon) meant riding the wave instead of selling out.

Social that sticks: the satisfaction of peel-and-reveal, before/afters, and why repeating winning formats beats chasing trends.

Proof over pitch decks:

Media + retail wins: @aliettbutts' 8.9M-view TikTok, Peacock's "Swift Effect" feature, and new doors at CVS Walmart, and Target.

✨ Takeaways:

A simple, filmable ritual (press, pat, peel) is a growth engine when paired with operations that can scale.

Moments become moats when you ID the product publicly and meet demand quickly.

Retention over reach: give fans a look they can wear into community and they'll do the distribution for you.

Today's fundraising rewards receipts—ship, learn, and show results before you raise.

🔗 Links & Mentions:

Join the waitlist for the Cult Brand Accelerator
Explore Casa Noon + early merch via TYB: tyb.xyz
Work with Andi + Oui, We Studio: ouiwestudio.com
Join the OOO Club for monthly challenges + community
Follow Fazit Beauty on Instagram