Podcast
The UppSkill Podcast - Marketing, Business and Everything Startup
Hosted by Arbab Usmani · HI
I am Arbab Usmani, and I run my company called UppSkill, where I teach people digital marketing.
I have been appointed as Key Mentor at IIM Kashipur, one of the top B School in India, and colleges like IIT, JMI, UPES, SRRC etc invites me to take a workshop on digital marketing as well.
I am here to share my knowledge so that I can be a little closer to my goal which is about UppSkilling the people of my country.
11episodes
Episodes
Newest firstAll episodes
#143 Zappos: The Billion-Dollar Gamble on Customer Happiness
Feb 24, 202500:05:35Tap to summarizeWhat happens when customer service becomes more important than the product? This episode explores how Zappos transformed online shopping, won over Jeff Bezos, and set a new standard for businesses everywhere.
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#142 Why Simple Websites Work: Lessons from 'Don’t Make Me Think
Oct 21, 202400:08:48Tap to summarizeIn this episode of the "Uppskill Digital Marketing Podcast," we dive into the game-changing concept of "Don’t Make Me Think" from Steve Krug’s renowned book on web usability. Why do some websites just feel easy to use while others leave you frustrated? It all comes down to intuitive design and minimizing user effort. Through relatable stories and real-life examples, we explore how simplifying your website can boost engagement, conversions, and overall user satisfaction. If you're a business owner, web designer, or digital marketer, this episode will show you why less thinking leads to more success online. Tune in to learn how to create seamless, no-brainer digital experiences for your users!
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#141 The Hooked Model of Building Model
Oct 10, 202400:08:45Tap to summarizeLet's learn 4 step process to build a product which build habits for users and becomes an integral part of their life
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#140 Master Your Mindset: What You Can Control in a Chaotic World
Aug 23, 202400:06:23Tap to summarizeFeeling like life’s throwing more at you than you can handle? You’re not alone—great personalities like Steve Jobs, Thomas Edison, and Barack Obama all faced their fair share of chaos. But what set them apart was their ability to focus on what they could control: their mindset, their routines, and their resilience. We’ll break down the habits and strategies of these extraordinary people to help you apply them to your own journey. From building productivity and staying fit to keeping a positive attitude when things get tough, we’ll show you how to thrive, no matter what life throws at you. Ready to take charge of your entrepreneurial path? Join us on the Uppskill Podcast, where we help you level up, one episode at a time.
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#139 How Social Norms Shape Our Behavior
Jul 18, 202400:06:05Tap to summarizeMarketers use social norms to promote their products, a social norm is an unwritten rules we all follow. If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms. In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.
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#138 Choice and Comparison: The Truth About Relativity (English)
Jul 3, 202400:05:26Tap to summarizeHave you ever wondered why you sometimes end up choosing things that seem like a good deal only because they're next to something more expensive? Today, we're diving into the fascinating world of relativity in decision-making. I'll take you through some eye-opening examples and real-world stories that reveal how our choices are often influenced by the context in which they're presented. From restaurant menus to subscription plans, you’ll see how these hidden forces shape our decisions. So, join us as we unravel the relativity of choice and learn how to make more informed decisions in our everyday lives. Grab a coffee, sit back, and let's get started!
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#137 The Zero Cost Trap: Why Free Can Be Expensive (English)
Jun 27, 202400:05:38Tap to summarizeWhy do we go crazy over free samples, free shipping, or buy-one-get-one-free deals? In this episode of "UppSkill Podcast" we uncover the hidden psychology behind our obsession with getting things for free. Discover how the powerful allure of zero cost can lead us to make choices that aren't always in our best interest. We’ll dive into fascinating experiments and real-life scenarios that reveal the surprising ways free offers can influence our decisions. Whether you’re trying to shop smarter or looking to leverage free offers in your marketing, this episode will open your eyes to the real cost of zero cost. Join us as we unpack the emotional and economic impact of the word "free" and how it shapes our behaviour in ways we might not even realize.
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#136 The Power of Price Anchoring (English)
Jun 23, 202400:04:28Tap to summarizeIn this episode of "Uppskill Podcast," we delve into the fascinating world of price anchoring—a psychological phenomenon that shapes our perceptions and decisions in surprising ways. Join us as we explore how initial price points, or anchors, influence everything from everyday purchases to major financial decisions. We'll uncover real-world examples, from chocolate experiments to real estate pricing, and provide practical tips for marketers. Whether you're looking to make smarter choices or craft more effective pricing strategies, this episode offers valuable insights into the hidden forces that drive our economic behaviour.
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#135 Coke vs. Pepsi: The Hidden Power of Brand Expectations (English)
Jun 19, 202400:06:25Tap to summarizeJoin us on this captivating episode of "UppSkill Podcast" as we delve into the iconic Pepsi Challenge and unravel the hidden power of brand expectations. Discover how this simple yet revolutionary experiment revealed surprising truths about consumer behavior and the influence of branding on our preferences. Learn how our preconceived notions can shape our taste and decision-making processes. Whether you’re a marketing enthusiast or just curious about the workings of the human mind, this episode offers valuable lessons on the profound impact of expectations in our everyday choices. Don't miss this exploration of one of the most famous battles in the Cola Wars and what it teaches us about the psychology behind our decisions.
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#134 Social Proof & How It Influences decisions (English)
Jan 29, 202400:03:40Tap to summarizeEver wondered why we often gravitate towards things that others are already buzzing about? This magnetic pull is the work of social proof, a psychological phenomenon that significantly influences our decisions. Imagine you're strolling down a busy street, deciding where to dine. One restaurant is bustling with happy diners, while another is eerily quiet. Instinctively, you're drawn to the lively spot. That's social proof in action! in today's podcast we will learn how marketers are using social proofs almost everywhere, what is psychology behind it and how you can also use it!
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