When you tell a story, it's all about the audience. Today's guest, April Pertuis, spent years in TV news learning how to extract the moment that matters — the line that illuminates a room like, well, light. That word kept following her until it became a mandate through LIGHTbeamers: help women turn lived experience into communication that deeply resonate and moves an audience.

In this conversation, we dig into how she rebuilt her career around that idea and why speaking — keynotes, workshops, the mic in a room full of decision-makers — became her highest-leverage growth engine. April walks through how she wrote a keynote, practiced until it lived in her body, and then turned intention into a tracker that led to 25 talks and ~$100k in back-end revenue in a year.

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What’s inside this episode

The counter-intuitive first question great storytellers ask themselves before they write a line and why it changes which story you pick
A simple gut-check that trims the indulgent details no audience needs — and keeps the right ones that create resonance
The “scar vs wound” filter for vulnerable stories so your audience feels moved rather than responsible for your emotions
The four-part speaker engine April built and how to know where your own bottleneck is
A year of stages, $97,800 in revenue, and what actually drove the dollars on the back end
How April repackages the same core ideas for different rooms with simple, small tweaks
The “speaker flywheel” metaphor that keeps bookings compounding — and when to tap it again to maintain momentum

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Connect with Adriane and Visionaries!

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April Adams Pertuis is a Visibility and Media specialist. She is in the business of storytelling. Her philosophy is “everyone has a story” and she’s fascinated with getting to the Core of what that story is. April’s career spans more than 30 years as a journalist, producer, writer, and positive encourager. She is an award-winning video journalist who has worked for CBS Television, HGTV, DIY Network, Food Network, and numerous private industries where she has interviewed thousands of people and crafted their story as a result.

Today, April works with people and brands to help them tell their story in a more authentic way so they can reach more customers, attract new clients, grow their audience, and ultimately tap into their true power. April leads retreats, workshops, and storytelling symposiums throughout the year to take women on a storytelling journey — helping them tap into their authentic voice and learn the power of their words. Her motto is “when we share our stories, we shine our light” — and her goal is to have women share their journey more openly so it may inspire others to do the same.

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