This episode is a real-time debrief of a launch that turned out nothing like I expected. I’m unpacking what I thought would be a low-lift, high-reward move and why I had to make a major, unexpected decision mid-way through.

Whether you’re in the middle of a launch, gearing up for one, or you’re starting to side-eye the whole launch model altogether, this convo is for you. I’m sharing the behind-the-scenes of what shifted for me in real time — and what I think might be shifting across the industry too.

What’s inside this episode:

The unusual decision I made mid-way through (and what made me trust my gut)
What had me triple-checking my links, my copy, and my own sanity
The behind-the-scenes numbers that made me stop in my tracks
A surprising stat that’s never bothered me... until now
My theory on what’s really going on in the digital sales space right now
Why I don’t think we can keep treating launch revenue as the whole sundae

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

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This Launch Did NOT Go How I Thought It Would (and What You Can Learn From It)