Podcast Summary: The Voice Over Coffee Shop – Episode VOCS 072 | Coffee with Mandy Fisher
Release Date: April 14, 2024
Introduction
In Episode 72 of The Voice Over Coffee Shop, host Andrew Morrison sits down with Mandy Fisher, also known as Astoria Redhead from TikTok. Mandy is a distinguished voiceover talent, coach, and the founder of the Voice Actor Roadmap. Throughout the conversation, Mandy delves into her journey in the voiceover industry, her innovative marketing strategies, her use of social media to combat misinformation, and her dedication to coaching emerging voice actors.
Mandy's Journey into Voiceover
Mandy’s entry into the voiceover world was serendipitous. As a child actor involved in film, TV, and theater, Mandy was unexpectedly called to record a national commercial for Macy’s when another talent fell through.
Mandy Fisher [03:04]: "It was an accident... I was pulled out of school and went to a recording studio... that client is still a client of mine."
This early experience not only kickstarted her voiceover career but also forged a lasting professional relationship with Macy’s, demonstrating the unpredictable yet rewarding nature of the industry.
Evolving Marketing Strategies and Client Experience
Initially reliant solely on agents, Mandy realized the importance of diversifying her approach to marketing. She shifted from traditional agent-based representation to incorporating direct marketing tactics, allowing her to build more personal and impactful client relationships.
Mandy Fisher [05:57]: "I try to create something custom for potential clients, like a quick video they can use, to show them what I can do beyond just voiceover."
By offering tailored solutions, Mandy not only showcases her versatility but also establishes trust and demonstrates her commitment to solving client problems from the outset.
Harnessing the Power of Social Media and TikTok
Mandy’s strategic use of social media, particularly TikTok, has been transformative in her career. Transitioning from posting her work to sharing her personality and educational content, Mandy has attracted clients organically without direct outreach.
Mandy Fisher [10:15]: "I stopped posting my work and started sharing fun, educational content. Now, producers and casting directors reach out to me because they like my personality."
Her authentic and transparent approach on TikTok not only debunks myths surrounding the voiceover industry but also positions her as a relatable and trustworthy figure, leading to an influx of new opportunities.
Creating the Voice Actor Roadmap
Recognizing the lack of comprehensive resources for aspiring voice actors, Mandy developed the Voice Actor Roadmap. This platform aims to provide accurate, actionable strategies to navigate the complexities of the voiceover industry.
Mandy Fisher [15:01]: "I wanted to create something that offers real strategies based on what has worked for me, not just opinions."
The roadmap covers various facets of voiceover work, including different genres like commercial, corporate, e-learning, and more, ensuring that actors understand the diverse opportunities available.
Coaching and Business Practices
Mandy offers a multifaceted coaching program that includes vocal training, business coaching, and practical exercises to enhance actors' marketability. One of her innovative methods involves role-playing scenarios where she acts as an agent, providing actors with realistic audition experiences.
Mandy Fisher [21:02]: "I've created the 'audition experience' to help actors understand how to follow directions and manage time-sensitive tasks, simulating real-world auditions."
This hands-on approach helps actors build confidence, refine their professional skills, and better navigate the demands of working with agents and clients.
Overcoming Personal and Professional Challenges
A recurring theme in Mandy's journey is overcoming self-doubt and the fear of judgment from peers. She emphasizes the importance of self-confidence and setting achievable goals to maintain momentum in one’s career.
Mandy Fisher [31:15]: "Stop caring so much about what other people think. Nobody cares anyway."
Mandy Fisher [35:58]: "Once you accomplish your daily goals, you get a little shot of dopamine that keeps you motivated."
Mandy advocates for setting micro-goals, which provide daily accomplishments that contribute to larger objectives, thus preventing feelings of stagnation and promoting continuous growth.
Balancing a Busy Schedule with Personal Life
Managing a diverse array of responsibilities, Mandy employs effective time management techniques such as time-blocking and vision boards to stay organized and focused.
Mandy Fisher [28:14]: "I time-block my day into morning, afternoon, and evening, prioritizing tasks without letting unfinished tasks cascade into the next day."
Additionally, vision boards help her visualize and align her daily activities with her long-term goals, ensuring that her efforts are consistently directed towards meaningful achievements.
Inspiration and Personal Growth
Reflecting on her career, Mandy shares valuable insights on personal growth and the importance of enjoying the learning process without the pressure to rush ahead.
Mandy Fisher [31:22]: "Don't rush the learning phase. Luxuriate in it and ask more questions."
Her advice encourages aspiring voice actors to embrace each stage of their journey, fostering a deeper understanding and appreciation of their craft.
Conclusion
Mandy Fisher's conversation on The Voice Over Coffee Shop offers a comprehensive look into the life of a successful voiceover artist who seamlessly integrates business acumen with creative passion. Her innovative approaches to marketing, dedication to educating others, and personal resilience provide valuable lessons for anyone navigating the voiceover landscape.
Where to Find Mandy Fisher:
- Website: mandifish.com
- TikTok: @AstoriaRedhead
- Voice Actor Roadmap: astoriaredheadvoiceover.com
Andrew Morrison concludes by encouraging listeners to explore Mandy's resources and follow her dynamic content on TikTok, highlighting the mutual benefits of their shared insights.
Credits:
- Host: Andrew Morrison
- Guest: Mandy Fisher (Astoria Redhead)