Luke Lafreniere (237:17)
Okay, this was what I actually needed my laptop for because I pulled up a shower thoughts email that I sent to Bridget, who is our head of fashion where kind of expressing, I think, some of what I think you're trying to get across. Basically, what I said is subject was another data point to consider for how we handle design transitions. Again, I want to preface this with that I understand what you guys are doing with the seasonal styles. I still believe in this direction as we transition, transition from merch to a fashion brand. But I don't know how to deal with the unavoidable truth that for the styles that have a very distinctive look and end up on camera a lot, we will not even see their peak demand until well after launch, once they've had a bunch of exposure. Framework, hoodie and lan, which is the green and black one you're talking about, are the two I've raised this about recently, and I understand the pushback from someone on one of the them about how they want to do something new rather than just reprint an old thing. But I do worry that we may be doing things the fashion way rather than being open to sort of the way that our business, for all of its faults, has kind of worked up till now. I'm not asking for change, just flagging this audience feedback. I hate telling people, too bad you can't buy it when it was only available for a month or two. Two. Also, though, we can't have a repeat of the overstock situation on WAN v2 colon slash face. So some of the ideas that the team has had is, you know, we could maybe have some Linus's favorites that we bring back sometimes. Because the challenge right is the minimum or not the minimum even, but like the order quantity, we try to get it right. And a lot of the time at our scale, it's the minimum. It's the minimum order quantity where it even becomes cost effective. Because you've got to. You've got to get fabric, you've got to dye fabric, you've got to cut fabric, you've got to, like, produce this stuff. And it all. It all happens at a scale that is like, frankly, mindboggling. It's a miracle that we're able to make garments at all, to be. To be honest with you. And then once we sell through all of it. Typically the sales are really high and then they kind of peter out out. Right. Reordering at that time, a lot of the time seems crazy because we can't just order 10. I can't order 10 of these. I have to order something like this. Probably anywhere from like 2 to 3,000 of these. So unless the sales at the end of the curve justify what we committed to back when we could count on the beginning of the curve, we're. It just, it just doesn't. Well, the math doesn't matter. And, and so, but the flip side of that is like, okay, but what about if we, like I said in my email, never even saw that demand recover because we, it wasn't even appearing on camera yet by the time we like cleared it out effectively. I don't know, it's. It's a tough nut to crack. So. So bringing back some Linus's favorites once in a while is one idea. As part of the new LTT Store website, we're going to have a product archive and I have talked to the team about maybe having a voting system so that we bring back like the top upvoted one sometimes or something like that. I think that could be really cool. But it's just we make so many products because we want to, we always want to look forward, right? We always want to move forward. So we make so many products that it's not possible for us to just always perpetually have them always in stock. It just doesn't like work that way in fashion. And that's something that they've really had to kind of beat into my head because I bring more of an electronic sensibility which operates on like more of a yearly cycle, whereas fashion is fast, man. It's quarterly seasons. Right. They don't make the rules. And so it's just one of those things that we're, we're learning as we, as we grow and as we change as a company. So in terms of who you can blame, you can blame me. I like that hoodie. And so in the morning when I look at my hoodies, I often put it on.
