This episode is part of a special series called "Changing American Car Culture" funded with the generous support of The Helen and William Mazer Foundation.

As historian Peter Norton documents in his book, Fighting Traffic, the death and destruction caused by the introduction of automobiles into U.S. cities in the early part of the 20th century caused a lot of people to challenge the notion that such machines would ever become popular. In response, autmobile companies, car dealers, driving enthuisasts, and others went on the offense, creating the culture that gave rise to the mass adoption of cars and the phenomenon of forced car dependence.

In this special episode, producer Ilana Strauss brings us a story that begins with the pushback against automobiles, the fight for speed governors, and the unlikely partnership between a Studebaker dealer and a young academic who manufactured the rules and norms that came to shape American streets at the expense of anyone who isn't in a car.

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***Our new book, Life After Cars: Freeing Ourselves From the Tyranny of the Automobile, is out now from Thesis, an imprint of Penguin Random House. Pre-order now and find us on tour.***

This episode was sponsored by Cleverhood. Listen for the latest discount code.