Episode Notes

In this episode of The Weird Canadian Podcast, I sit down with Joe Zeplin to talk about the truth about small business content and why so many business owners still struggle to turn content into consistent growth.

We get into Joe’s path from a more traditional corporate environment into creator entrepreneurship, why it is not too late to start, the difference between posting randomly and building a real system, and what small businesses still misunderstand about online visibility. We also talk about the tools Joe actually uses, including Metricool, Blotato, Claude, and Descript.

If you are building a business, trying to create better content, or looking for a more honest conversation about what growth online really requires, this episode is for you.

Watch the full episode on YouTube: https://youtu.be/LH4cVs_7Ugo

Connect with Joe Zeplin:

Website: https://www.joezeplin.com/

YouTube: https://www.youtube.com/@joezeplin

Substack: https://corporateguyturnedyoutuber.substack.com/

LinkedIn: https://www.linkedin.com/in/joseph-zeplin

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