Episode Notes

Are you tired of endless cookie banners and the feeling that your data is being used without your permission? In this episode, we sit down with Thede Loder, a 30-year veteran of the internet who was one of the original developers of Match.com. Now, he's the co-founder and CTO of Rewarded Interest, a company on a mission to end consent fatigue and give consumers a real stake in the data economy.

We explore the broken economics of online privacy, the history of tracking, and how a simple browser extension could fundamentally rebalance the power between users and advertisers. Thede explains how Rewarded Interest works, how it differs from ad blockers, and how you can get paid for the use of your anonymous data.

In this episode, you'll learn:

• The history of cookie banners and why they failed.

• What "consent fatigue" is and why it's a threat to the open web.

• How Rewarded Interest automatically manages your privacy preferences.

• The business model that allows users to earn 5% of the ad revenue they generate.

• Thede's vision for a fairer, more transparent internet.

Guest Links:

• Install Rewarded Interest: https://www.rewardedinterest.com/

• Thede Loder on LinkedIn: https://www.linkedin.com/in/thede/

Watch the full video episode on YouTube: https://youtu.be/XJaLPD0nyvM

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Thede Loder: He Built Match.com, Now He's Paying You to Kill Cookie Banners