
Want a summer glow without the sun damage? We explain how self tanners work, who should use them, and which ones are actually worth buying.
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A
Now is your time to get into a new Dr. Horton home by taking advantage of its national red tag sales event going on right now through Sunday, August 2nd.
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Stop by any of its participating communities
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and find select red tag homes at Incredible Pricing. So whether you're buying your first home or looking for an upgrade, you don't want to miss the red tag sales event going on right now. Discover the Dr. Horton Difference at drhorton.com Dr. Horton, America's builder and equal housing opportunity builder. I'm Kyra Blackwell.
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I'm Rosie Guerin and you're listening to the Wirecutter show. Kyra, I'm going on a beach vacation.
A
Oh, okay.
C
Soon. And for the first time, I. I had this idea that I want to experiment with self tanner.
A
Do we need to take you to the hospital?
C
Stay with me. Stay with me.
B
All right.
C
I feel like I've been seeing it on TikTok. I've seen black women using it, and I never really thought that was a thing.
A
Yeah, I hadn't either, to be honest. I also have been seeing this trend, especially with people who have darker skin tones using it, and I've been scratching my head over it a little bit.
C
I mean, I think there's more not than ever around just how bad sun exposure is. And obviously tanning beds gets folded into that. There are headlines galore about just the popularity of tanning among Gen Z. But again, I think it's also bumping up against this information about sun.
A
Yeah, people want to be tanner, but they don't want to fry themselves. It's complicated. But that's why I'm really excited that we are actually bringing on one of Wirecutter's beauty writers. Her name is Ayanna Redwood Crawford, and she's going to talk to us self tanners, the ones that you can do at home.
C
Ayanna is very knowledgeable and she really swears by them. So we'll talk to her.
A
Ayanna, welcome.
B
Hey, thank you.
A
So happy to have you on today. Ayanna, we're talking about self tanners.
B
Yes, we are.
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And I just have to address the elephant in the room, which.
C
The big old elephant.
A
The big old elephant is that we are three black people in this room talking about self tanners. I don't even know if these are for us, so I'm hoping that you could answer this question.
B
I am so excited to answer this question.
A
All right, go ahead.
B
So, yeah, they're for us. They're pretty much for most people. If you are as dark as me, audience, I Am a deep, rich brown. It's not gonna necessarily tan me, but it is going to even out my skin tone and give me a glow.
C
Should cause even between the three of us, we all have different skin tones. Should you have different expectations based on your skin tone for what self tanner can do for you or will do for you? Like, for instance, you said maybe you're gonna get more of an even skin tone versus somebody with lighter skin might actually get something closer to a tan.
B
Yeah. So, you know, you'd probably become like a tawny brown to a richer color. But it all depends on the shade that you get in. Whichever tanner you decide to use, it's usually like light, medium deep. And then that will decide just how intense that tan becomes, just how deep it gets. Basically, when you reach for a tanner and you're trying to figure out what shade to use, it's not really based off of what your natural skin tone is. So just because I am deep, I'm not always going to have to use a deep self tanner.
C
It's not like color matching, like foundation or something.
B
Right. It's actually about the type of tan that you want.
C
Can we run it back just for a second? I want to know, like, what initially inspired the guide.
B
I have always had this issue where I pretty much hate the sun. I don't like to be in it. And it's not because I don't want to get darker. It's because I burn no matter what, no matter how much I diligently put on sunscreen. It's just like, if I'm out long enough, I'm gonna burn somewhere and it's gonna be painful for me in my skin. And so what happens or what happened to me was that my skin became very uneven. My hands, my forearms are a different color than my chest, and my legs, my legs a different color than my face. It's. You're like, it's a mess. It's a lot going on. Yeah, it's a lot going on over here. And I have always thought about, oh, maybe I'll get a spray tan just to like, temporarily even things out. Especially if I had something to go to and I wanted to show some skin and I was just like, I don't know about that. I don't think spray tans are for me.
A
So spray tans are different than self tanning lotion.
B
Oh, yeah. So spray tan for me is what I initially knew. I didn't know that you can do this at home on your own. That just seemed like even more of I don't know. This like, new frontier. Yes, a new frontier.
A
I was like, can you describe what the difference is? I still kind of don't really know.
B
Yeah. So the difference between going, getting a spray tan professionally done and using a self tanner at home is the difference between going to a salon to get your hair dyed versus dyeing your hair at home with a box dye. It's the same active ingredient, which is DHA or dihydroxyaxetone, that's making your skin brown, but it's just you're doing it yourself.
A
So self tainers are. You're baking yourself with cheese.
C
How do they work?
B
Oh, it's called the Maillard reaction. And it's really the. It's like browning and cooking. When you're browning a chicken, it's like sugar's browning.
C
Wait, explain, explain like I'm five. Explain the. Yeah, explain the Maillard reaction.
B
Okay, so DHA is a plant derived chemical. It's a sugar, basically. And when you put it on your skin, it interacts with the amino acids that are on the surface of your skin. And once it starts to do that, it makes your skin brown and then
A
you just continue to let it brown and then you wash it off.
B
Yes. Now the reason why people tend to get really orange when they do this is if they let a tanner stay on their skin for too long before rinsing it off.
C
So back to your testing. When you did do your testing on self tanners, you, I imagine, had a whole array of different types of folks. How did you figure that out? How did you determine who you would have test these?
B
Well, yeah, we definitely knew that we wanted darker skinned people, we wanted medium tan people, and we wanted, you know, pale people. Since everyone can wear self tanner, we wanted to make sure they were represented in testing. And that was how I actually found out that our gradual tanner, the Jergens, doesn't take three days to see. It actually takes a little bit longer, like up to six days to see on a medium tan to deeper skin toned person.
A
Wait, so what exactly are gradual self tanners?
B
Okay, so first of all, they contain a lower concentration of dha and they usually come in a lotion or liquid format, which is really, really hard to mess up putting on because you can put it on exactly like a regular body lotion. And if for any reason you're like, oh, I put way too much on this arm than the other one, the concentration of DHA is so low that it's not super noticeable. And then the next day you can just Put less on that arm. Yeah, it's buildable. Because they're buildable, that means you have to apply it for several consecutive days to get noticeably darker. What's great about this is that it gives the wearer more control over how deep they go with the development of the color.
C
I'm curious, I assumed that self tanner is synonymous with bronzer. Is that true?
B
Well, bronzer is way more temporary. It is just, you know, something that's on your. On the surface of your skin and then you rinse it off. The DHA is also temporary, but lasts way longer from like 5 to 7 days.
C
Got it.
A
Are there bronzers that you can just use as a bronzer, like for one day and then you just.
B
Sure, but that's like, that's body makeup. The guide color that goes on if you use a self tanner that, you know, if you pump it out and there's a color to it, that is a guide color and that is a temporary bronzer. And the purpose of having a guide color is to show the user just how much they're putting on and where they're putting it so that they're not putting way too much in one area. And so guide color is temporary. You leave it on while the DHA absorbs into your skin underneath for about eight hours. Most foam formatted traditional tanners take about eight hours. If you are deeper toned skin like me, I usually wait 10 hours before I rinse it off. And then you're supposed to rinse off that guide color and wait till the water runs clear in the shower. And then the DHA that's in, you know, that's absorbed into your skin, that top layer of your skin. It'll continue to brown and develop for about 24 hours after that.
C
How is using self tanner different than getting into a tanning bed? Let's say.
B
Well, a tanning bed has UV and uva.
A
UVB and uva.
B
UV and uv. Yeah. And that damages your skin and basically just as bad or maybe even worse than being in the sun?
A
It's definitely worse.
B
Yeah.
C
Yeah.
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And so I actually read from the American Academy of Dermatology association, and they just suggested suggest using a sunless tanner instead a self tanner.
A
So who are self tanners?
B
Not for people probably with active eczema, with really reactive skin, probably shouldn't use it. Or one of my sources, Alexis Granite, a dermatologist, she recommended putting a tanner in the crook of your elbow, go through the regular rigmarole of putting it on there, letting it develop, rinsing it off. And then keeping it on for about 72 hours to see if you have any type of reaction to it.
C
Okay, when you're using a self tanner, how long should you expect it to last?
B
You should expect it to last from five to seven days.
A
So to recap, because we just learned a lot here, self tanners are better for you and your skin than just baking in the sun. And they're really good if you want to do it at home too. So you don't have to go to professional salon and get spray tanned. And it sounds like self tanners are really for for everybody no matter what shade you are, as long as you don't have a sensitive skin issue or you're not actively allergic to it. You could benefit from a self tanner if you're just looking to even your skin tone out or deepen your shade. Okay, so we're going to take a quick break and then when we're back, we're going to talk about best practices when it comes to application and maintenance, plus which self tanners Ayana recommends. Be right back.
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A
Welcome back. Now that we have a better idea of what self teners are and who they're for, I Ayanna, I would just love to talk about something that I find endlessly entertaining.
B
Here we go.
A
The application process. Come on. I mean, earlier you just said that you wear it for, like, eight to 10 hours, and I just imagine you standing in a corner, not trying to, like, get it on the walls, like, waiting for this thing to dry, like, paint. So can you just walk us through every detail of the application process for self tanners?
B
Okay. All right. Well, first, we made sure that we chose tanners that don't take forever to dry.
A
O.
B
And by forever, I mean takes longer than 10 minutes. With that, you want to have some playtime with it, too. You want to be able to really get it in there. You want to be able to rub it in, make it look really nice and even. Right. If it dries too fast, you won't be able to do that. So first thing you want to do, take shower, exfoliate. Whether you want to do that with a washcloth, a loofah, you're going to want to do that just because you want, like, a clean, smooth canvas to work with. Because the way that self tanner fades is that it will come off with the dead skin that naturally comes off of your body. That's the way it fades. So after you do that, you're gonna want to moisturize the driest parts of your body, which are your knees, your elbows, your hands, and your feet. I did talk to a spray tan artist who said that if you do already have dark spots on your body, any hyperpigmentation, any sunspots, you should also moisturize those areas as well as. And you do that just to create this barrier, because those porous, rough spots of your body, they will absorb more DHA and then become darker.
A
I see. And then that defeats the purpose of trying to even out your skin tone. Okay, that makes sense.
B
Exactly. So after you do all that moisturizing and showering and all that good stuff, then you're gonna use a mitt or. I know that, Kyra. You hate the idea of using emit. You can also use a latex glove, which you also hate. Sor. But if you are allergic to leg sex, you can use a nitrile glove. And you are going to want to put the self tanner on the glove, then put it on your body and then just apply it in circular motions.
C
You're not using your hands.
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If you use your bare hands, please be sure to wash your hands immediately after so you're not walking around with orange palms.
A
Okay. So you've put it on, it's dried, and you still have to wait eight hours until you can Rinse that off.
B
Yes.
A
And I know it's dry, but isn't there a risk of it transferring while you're walking around the house or whatever, like waiting for that timer to go off?
B
When I was testing a bunch of these self tanners, I tried the overnight thing because, like, eight to 10 hours, that's me in bed. Perfect. But I happen to be a sweaty sleeper, so that is definitely gonna transfer. And it also disrupts the DHA developing underneath. If you sweat, well, what are you gonna do then? So I was like, well, eight to ten hours, that's also my day. I can just go ahead and put it on. Put on some loose dark clothing. Cause just in case. And then by the time I get home, I can rinse it off. That's eight to 10 hours. There's.
A
And don't hug anybody.
B
No, you can hug someone.
A
Yeah, it's okay.
B
Yeah, it definitely dries after about 10 minutes. So you're gonna be good.
A
You mentioned how, you know, your arms can be a different color than your chest or maybe just your legs. If somebody's maybe thinking about doing part of their body, like, would you recommend that or would you say that you should just go all in?
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A lot of people just put self tanner on their legs. I heard and seen that a lot. For some people, they show more skin on the top and their legs don't see that much sun.
C
I see.
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And so if they plan on showing their legs, they just want to put it on their legs. Also, you can use a gradual tanner, so you can gradually build up till it's the same color as the rest of your body.
A
So it's not just like dark and then like regular, just immediately.
B
Yes, yes, exactly.
C
So the self tanner's on. You've let it sit in maybe over hours, and you're good for at least five days. Five to seven days. What are the things you mentioned sweating at night as an example. What are the things you should be wary of to maintain the even nice tan glow that you've worked so hard for?
B
So hard. So whenever you're taking a shower, you're not gonna wanna use a washcloth or a loofah or an exfoliator, but you
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can use soap, right?
B
You. Well, you. No, I would say no to soap. I'm so sorry, girl. Listen, use it on the parts that get sweaty. You know what I mean? Use it on the bits. Got it.
C
Soap. Not self tanner. Right. Just to be crystal clear.
B
So, yeah, that's what you're gonna wanna do when you get out of the Shower, you're gonna pat yourself dry.
C
Is this just for the first shower, or is this for the entire length of the time you're trying to maintain this flow?
B
This is for the entire length. And, you know, this is not something that you need to be putting on every week. I don't think you should. This is my opinion. Just because you're not exfoliating your body, you're not washing properly, and that can lead to a lot of weird skin stuff that you don't want. You might start breaking out. I mean, you're not washing and exfoliating for weeks on end if you're putting it on week after week.
C
So this is an intentional thing, maybe for an occasion, maybe for a season.
B
Yeah. I would suggest taking a few days to a week off in between applications so that you can be washing and exfoliating properly in between.
A
But what happens? Like, let's say you don't like the color that you are. Maybe you're just tired of this high maintenance. How do you take it off?
B
Oh, yeah, well, you can always exfoliate. You can scrub and do all things you're not supposed to do. And then there are things on the market that are used to remove self tanners. You can find one of those and use those.
C
Can you use self tanner on your face?
B
You can use self tanner on your face if it explicitly says so on the bottle. If it doesn't say you can use it on your face, don't do it. These products are made with specific pHs in mind and things that would work on your body and not your face. So you wouldn't want something like this getting in your eye.
C
Can you use any of the pics in the guide on your face or no?
B
Oh, yes. You can use the Norvell on your face.
C
That's the only one.
B
That's the only one.
A
Okay, Ayanna, we want to do a little rapid lightning round with you.
C
Oh, God.
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Okay, so we're gonna give you a scenario, and then you're gonna tell us your best self tanner recommendation for the situation and why.
B
Okay.
A
Yeah. Ready?
B
All right, let's go.
A
Okay. Someone who's never used a self tanner before and doesn't read instructions, well, what would you recommend for them?
B
I would recommend our pick, the Jergens Natural Glow Daily Moisturizer. It is a gradual tanner. You apply it the same way you would as a traditional body lotion. And you don't have to do all the prep work that you need to do with a traditional format of self tanner.
C
So you don't have to do the big exfoliation and the moisturizing.
B
You do have to be clean. But after your shower, you can apply it regularly. And it is a gradual build. So you're not going to see a super brown tan immediately. It takes three to six days to be able to see it based on your skin tone.
C
How about someone who's going on a date that same day and there may potentially be some, you know.
B
Okay.
C
I would say contact.
B
Okay. I would say to use an express tanner early in the morning, get it out of the way.
A
Is that a brand or what?
B
No. An express tanner is a tanner that develops within three hours.
A
Okay.
C
So you're knowing what color you are before you go on this date.
B
Yeah. So it could be like, if you want it to be lighter, you can keep it on for an hour. If you want it to be like medium deep, you're in two hours. If you want it to be very deep, Three.
A
Do you have a specific brand that you like?
B
Oh, yes. I pick the San Tropez Express Tanner.
C
Okay.
A
What if you're someone who is going to the beach?
B
Someone going to the beach? Well, I'll say that if you're preparing to go to the beach, and a couple of my colleagues have asked me this because they're like, oh, I'm about to go to Mexico. I want to look tan. They want to start off tan. They want to start off tan. Mm. I would suggest to the person who is about to go on a beach vacation to use our Norvell self tanner. It is a regular, traditional foam format self tanner that takes up to eight hours to develop. So if you're planning on a beach vacation, then you have enough time to let it develop, do what you need to do, and then go on your vacation afterwards.
C
We haven't yet discussed how self tanner works with in conjunction with reacts with sunscreen, because I assume we all also need to be wearing sunscreen.
B
You know what? You can wear sunscreen, but you just have to wait until after you have rinsed that top layer of temporary bronzer off.
C
What about someone who is dark skinned and doesn't want to deepen their natural skin tone? They just want to make it look even. This is sort of what you were mentioning at the top of the episode.
B
Well, they can use any self tanner they want. They just have to make sure that they are not letting it get too deep during the development. So instead of letting it develop the full eight hours, they can rinse it off earlier than that. If they're using a gradual tanner. They can stop at day three or four. They're like, this is good. This is what I wanted. I don't want it to get any darker than this.
A
What if someone has extremely pale skin and they find that self tanner just makes them orange?
B
For that person, I would suggest a self tanner that has a mix of DHA and erythrulose, which is another sugar that is used mostly in gradual tanners. Our gradual tanner pick has both of them combined and when those two are combined, they do make a more natural brown color.
A
The Jergens.
C
How about someone who really, really wants people to notice their tan?
B
Oh, well, yeah, I would say use our express tanner pick. It has a higher concentration of dha, which means you're gonna get darker faster.
C
Ayanna, thank you so much for joining us. This was really fun.
B
Thanks for having me.
A
I learned so much.
B
I'm so glad.
C
That's it for us. If you want to find out any more about Ayanna's reporting on self tanners or any other topic on beauty, head to our website and we will link her guide in the show notes. Kyra, talk to you soon. Bye.
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The Wirecutter show is executive produced by Rosie Guerin and produced by Abigail Keel. Engineering support from Maddie Mazziello and Nick Pittman. Today's episode was mixed by Katherine Anderson. Original music by Dan Powell, Marion Lozano, Alicia Be? Itu, Katherine Anderson, Rowan Nimisto and Diane Wong. Cliff Levy is Wirecutter's deputy publisher and general manager. Ben Fruman is Wirecutter's editor in chief. I'm Kyra Blackwell.
C
And I'm Rosie Guerin.
A
Thanks for listening.
B
We've been the trusted experts since 1960 because nobody knows tires better than we do. And with over 90 tire brands, we have an abundance of options in stock for your vehicle. Buy and Drive today@discounttire.com Let's get you taken care of.
Episode: The Best Fake Tans for Every Skin Tone
Date: July 10, 2026
Hosts: Christine Cyr Clisset (C), Caira Blackwell (A)
Guest/Expert: Ayanna Redwood Crawford (B), Wirecutter Beauty Writer
Producer: Rosie Guerin
This episode unpacks the world of self-tanners, providing expert advice, product recommendations, and demystifying common misconceptions. Hosts Caira Blackwell and Rosie Guerin, along with beauty writer Ayanna Redwood Crawford, dig into the science behind self-tanning, discuss who fake tans are really for, break down application best practices, and recommend top products for every skin tone and concern.
For Self-Tanner Beginners:
For a Date That Night:
Beach Vacation Prep:
For Deep Skin Just Wanting Evenness:
For Pale, Orange-Prone Skin:
For a Dramatic Change:
The conversation is candid, accessible, and friendly, with humor and personal anecdotes peppered throughout. The episode demystifies self-tanning for all skin tones and gives actionable, realistic advice rooted in Wirecutter's trademark testing rigor.
Self-tanning can be for everyone—not just those with pale skin seeking a vacation glow. With the right product and application, it offers a sun-free, customizable way to achieve even skin tone and a healthy glow—regardless of your complexion. Science, good technique, and matching products to your lifestyle are key!
For further details and Ayanna’s full guide, check out Wirecutter’s website (linked in show notes).