
Hard Fork’s Kevin Roose shares strategies to make chatbots work better for you and reveals which tools he finds best for different purposes.
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Rosie Guerin
The Wirecutter show is supported by Audible. This holiday treat someone to the gift of Audible. Pick a bestseller or a new release audiobook. You know they'll love or gift a membership and they can pick exactly what they want with monthly credits. If they're already an Audible member, they'll get even more audiobooks in 2026 and absolutely love you for it. Or if you'd like to treat yourself to Audible, now's a great time. Your first audiobook is free. When you sign up for a 30 day trial, head to audible.com wirecutter.
Kevin Roose
I rely on Wirecutter before I buy anything and I am desperate for someone to tell me which language models are good for which things because otherwise I am spending so much money on these things and I'm spending all this time trying to figure out what is good for what. And I would just love it if you all, who are the experts in the world at testing things and figuring out what they're good for, would do that work for me.
Christine Cyrclassette
I'm Christine Cyrclassette.
Rosie Guerin
I'm Rosie Guerin and you're listening to the Wirecutter Show.
Christine Cyrclassette
Rosie, hi. Hello. Hello. I'm excited about our episode today. I am going to be chatting with Kevin Roos, New York Times tech columnist. He writes about many facets of tech and talks a lot about AI, both in the newspaper and on his New York Times podcast, Hard Fork, which he co hosts with platformers Casey Newton.
Rosie Guerin
Kevin is so great. The podcast is so great. I'm really, really excited you're doing this.
Christine Cyrclassette
I am too. So Kevin and I are going to talk today about something that we haven't covered on this show before, AI, which of course everyone is talking about AI. But the reason we're going to talk about it on the Wirecutter show is because there is this intersection of consumer products and AI at this point.
Rosie Guerin
Absolutely.
Christine Cyrclassette
And especially with these large language models, LLMs, which the chat bots like ChatGPT and Claude. He knows a lot about all of these and a lot of people are using them at this point. And so we're going to really dive deep into all of that. And I have to say, in this episode, we talk a lot about AI chatbots. So we do need to make the disclosure that we work for the New York Times Company, which is suing several companies, OpenAI, Microsoft, and Perplexity over alleged copyright violations.
Rosie Guerin
That's right. And with that, I'm looking forward to hearing you and Kevin discuss AI's changing the way people shop, how it's being integrated in hardware products and hopefully hearing some of Kevin's best tips on actually using these LLMs smartly and strategically. I'm really interested in this intersection between AI and Wirecutter.
Christine Cyrclassette
After the break. Kevin Roos.
Rosie Guerin
The Wirecutter show is supported by Audible. This holiday treats someone to the gift of Audible. Pick a bestseller or a new release audiobook. You know they'll love or gift a membership and they can pick exactly what they want with monthly credits. If they're already an Audible member, they'll get even more audiobooks in 2026 and absolutely love you for it. Or if you'd like to treat yourself to Audible, now's a great time. Your first audiobook is free. When you sign up for a 30 day trial, head to audible.com wirecutter I.
Christine Cyrclassette
Gave my brother a New York Times subscription.
Kevin Roose
She sent me a year long subscription so I have access to all the games. We'll do wordle Mini Spelling Bee. It has given us a personal connection. We exchange articles and so having read the same article we can discuss it.
Christine Cyrclassette
The coverage, the options. It's not just news.
Kevin Roose
Such a diverse, diversified disc.
Christine Cyrclassette
I was really excited to give him a New York Times cooking subscription so that we could share recipes and we even just shared a recipe the other day. The New York Times contributes to our quality time together. You have all of that information at your fingertips. It enriches our relationship, broadening our horizons. It was such a cool and thoughtful gift. We're reading the same stuff, we're making the same food, we're on the same page.
Juliette
Connect even more with someone you care about. Learn more about giving a New York Times subscription as a gift@nytimes.com gift.
Christine Cyrclassette
Welcome back. I am really excited to have Kevin Roos on the show today. Kevin is a technology columnist for the New York Times. He is also the co host of the New York Times tech podcast Hard Fork, which he co hosts with Casey Newton of Platformer. And this is a great podcast if you are curious about what's happening with AI and who isn't curious about that at this point. So welcome to the show Kevin. It's great to have you here.
Kevin Roose
Thanks so much for having me.
Christine Cyrclassette
I listen to Hard Fork quite a bit. I love the podcast and I feel like in the early days of ChatGPT a couple years ago you and Kasey were how I was staying up on what was happening with AI. And I will tell you that I kept saying to my bosses at Wirecutter, you guys, have you listened to the newest hard fork and what are we doing about AI? We are doomed. What's going to happen with shopping? And at that point they were like, you're like Chicken Little. What's wrong with you? So I feel like you have taught me a lot over the last few years.
Kevin Roose
Well, I'm glad. We didn't intend it to be an AI focused podcast. When we started it, we actually thought it was going to be a crypto related podcast. And that's why we picked the name Hard Fork, which is sort of an obscure crypto programming term. But you know, things change and all of a sudden we find ourselves in the chat G world talking about AI every week.
Christine Cyrclassette
Well, and it's very, very helpful. I am curious though. You, you really have taken a hard line and you're, you're reporting on AI all the time, you're using it all the time. How has AI really impacted your life on an everyday level? Are you using it all the time or is it something that you're only occasionally using in your personal life? What are the touch points for you?
Kevin Roose
I use this stuff constantly. I am AI pilled, as they say. I pay for more subscription AI products than streaming TV services and I pay for a streaming TV services. I use this stuff probably, you know, dozens of times a day.
Christine Cyrclassette
And what are you using it for? Walk me through a day. How are you interacting on a personal level? And I would imagine a professional level too.
Kevin Roose
Yeah, I mean, there's so many things, it's. It's hard for me to even list them all, but here are a few. So I wake up in the morning and I get my AI generated summary of my email inbox. I use this program called Quora and I have hooked it up to only my personal email. I'm not doing anything like this on my work email, which is more sensitive. But on my personal email, I have hooked this thing up so that it synthesizes and summarizes all of my emails and pre populates drafts to respond to anything it deems important. Then I'm also constantly using it for things around the house. You could go back through my recent queries and probably 60% of them would be some version of like, how do I fix this air fryer? Or how do I install these training wheels on my kid's bike? What is this weird plant in my garden? That kind of thing. And I'm using it for work. I use it for, not for writing my columns or my podcast, but for research. I am writing a book right now. And so I am constantly using AI to look things up for me to help me sort of piece together various primary sources. We could talk about any of that in more detail, but that's sort of how I'm using AI. Just today, for example.
Christine Cyrclassette
Yeah, I am super curious about that and we will talk a little bit about that in a bit. And your book, just to be clear, is about AI, right? I mean, it's about like, isn't it kind of like you're writing towards the singularity at the, at the end?
Kevin Roose
Yeah. The book is, is essentially the, the story of the race to AGI, which is artificial general intelligence, which is what all of these companies, OpenAI and Google and Anthropic, are now sort of pushing toward this vision of a sort of human level AI system that can do anything the human brain can.
Christine Cyrclassette
When you look at the general population, what do you think people are using AI for right now? What are you hearing from your listeners? What are you hearing from people out in the world?
Kevin Roose
So I think it's a really wide mix. I hear from people who are using AI tools for everything from medical research and developing new drugs to doing, you know, story time with their kids. It really runs the gamut. There was a really interesting study that OpenAI's economic research team did this year where they looked at 1.5 million or so conversations with ChatGPT and how people were using it. And they found that the biggest use cases among their study were what they called practical guidance, which is people basically using it to teach them things. You know, how do I fix this appliance, maybe do some health or fitness coaching. Number two, the second most popular category of use was what they called seeking information, which was sort of as the kind of Google replacement, you know, how do I get to this place? Or you know, book me a flight or something like that. And then the third category was writing. So as you would expect, a lot of people are using this stuff to write emails, business memos, to write, maybe papers if they're a student, to help them with translation, things like that. So those seem to be the largest categories of use across the user base. I talk to a lot of programmers and a lot of engineers, people who are technical and work in tech. And so I'm just hearing the craziest stories about how people are incorporating this stuff into their work life. The programmers I talk to, because these tools have gotten quite good at writing code, they'll tell me like I even really code anymore. I just supervise and orchestrate kind of this little team of AI coders and my job is sort of reviewing their Output and stepping in when necessary. But basically I sort of like set them off on a task and then I go make myself a cup of coffee.
Christine Cyrclassette
Something that you didn't mention is companionship. Recently on your show you've been talking about character AI, which is a site that people can have sort of a relationship or a conversation with with user generated characters. How much do you think people are really using AI at this point as a relationship?
Kevin Roose
I think it depends. You know, in the study that I mentioned, companionship was not one of the sort of top usage categories. But I think that maybe under counts the number of people who actually do feel somewhat attached to these products on an emotional level. Maybe they wouldn't go so far as to say like I have an AI boyfriend or I have an AI friend, but you know, they sort of rely on this stuff. I'm thinking in particular of conversations I've had recently with young people who say like, oh yeah, I talk about like chat as if it's just my friend. Even though they know it's not a human, but they do feel connected to it. So I think there's also a big generational piece of this. I am an adult, I have too many human friends to keep up with. But I think if you're a teenager, this stuff is coming on really strong and really fast. And I think that's one of the things biggest, most underappreciated parts of this AI revolution is that a year or two ago barely any teenagers would have said I have an AI friend. And now something like half of teenagers are regular users of these AI companion products.
Christine Cyrclassette
Yeah, that's wild to me. I'm a parent of a 12 year old and I know that she uses chatbots sometimes to kind of navigate tricky social, emotional situations with her middle school friends, which, I mean that's just like a whole world that if anybody remembers being in middle school, there's so much drama. I don't know that she's using anything that's an actual character that she has a relationship with. I think there's probably. Would you say there's like a distinction there between typing into chatgpt versus using like a service where you're, you've got a character that you're, you've got a relationship with or is it kind of blurry? Is that line blurry?
Kevin Roose
I think that line is blurring. It used to be that the sort of mainstream chatbots were all very like formal and businesslike and it sort of sounded like you were talking to like a, you know, a Wikipedia article. But now these companies have made strides towards making their chatbots more personable. So they, you know, Sam Altman at OpenAI just recently said, you know, they want to make this a pleasant experience for people. They're going to even let, you know, adults do sort of erotic conversation with their chatbots. So these companies, I think, are all trying to figure out what their lines are. But yeah, I think the difference between sort of the mainstream chatbots and these more tailored companionship products is getting more blurry by the day. I'm curious, can I ask you a question?
Christine Cyrclassette
Yeah, ask me.
Kevin Roose
How do you feel about your 12 year old using AI for this kind of middle school drama?
Christine Cyrclassette
It's interesting because I sometimes feel like it's fine and I have actually used it to navigate friend drama or family drama. And so I think she's seen me doing it and thought, oh, I should do that. I do go over and read what it has said just to make sure that. And she's pretty open with me. If my kid were not very open or I didn't have confidence that she was sharing what it was telling her, I might have more concerns. But so far the advice seems to be pretty boilerplate. It doesn't seem to be problematic, but I think it's an interesting use case for sure.
Kevin Roose
I think this is really tricky because I remember being 12, I had, you know, not the easiest time in middle school and I don't think anyone has an easy time in middle school. But I think if I were 12 and these chatbots had existed, I would have been tempted to spend a lot of time chatting with them, maybe more time than was healthy for me. And I think it really, it sort of matters what kids are talking about with these chatbots, but it also matters whether they're using them as substitutes for some real world human connection that might actually be more fulfilling, even if it's less efficient or less sort of reliably available to them.
Christine Cyrclassette
Yeah, that I think is a great point. I will also say she uses it to be her stylist. She asks it about wardrobe advice, which I think is pretty hilarious and awesome. She's well dressed. I do want to ask you about the different chatbots because you have used a ton of these. I think a lot of listeners will have probably used some of them, whether it's ChatGPT or Claude or Gemini. I think you've talked with my colleague Jason Chen about, you know, maybe Wirecutter should do a review of these. We're not quite sure yet. It seems like they're just Changing so quickly. If you were to do a Wirecutter guide, which ones would you recommend and why and for who? Because it seems like different chatbots are better for different tasks, essentially.
Kevin Roose
They definitely are. And I'm happy to walk you through my current feelings on this, but let me just make my case to you directly, since I have you. Here's why Wirecutters should review large language models for me. I need this desperately. I rely on Wirecutter before I buy anything. A spatula for my kitchen. I look up the wirecutter review and I am desperate for someone to tell me which language bottles are good for which things, because otherwise I am spending so much money on these things and I'm spending all this time trying to figure out what is good for what. And I would just love it if you all, who are the experts in the world at testing things and figuring out what they're good for, would do that work for me. So it would be a huge personal favor to me if you would do this. Now, I realize that is not a reason to, you know, make editorial strategy decisions. You all are very capable of running your own website. But that is my case for why Wirecutter should review AI products.
Christine Cyrclassette
It's a convincing case.
Kevin Roose
Now, here is my current setup. This could change in a week. It probably will change in a week. These things, as you said, do fluctuate so wildly, release by release, week by week, update by update, that I often, you know, find that the tool that serves me well one week is no longer the right tool the next week. So here, as of, you know, this recording is what I'm using right now. I am using Perplexity's Comet browser. That is an AI powered browser based on Chrome, but sort of with some additional AI features built into it. I use CLAUDE from Anthropic for my sort of daily driver AI model, mostly with creative work, coding. To the extent I'm coding, I use CLAUDE for that and then what I call, like, matters of the heart, like things that I need advice on, things that I'm struggling with or navigating in my personal life, advice on relationships or parenting, that kind of thing. I use Claude for that. I find it has like a higher level of like what you could call emotional intelligence or some convincing replica of that. Yeah, I use Google's Gemini for research and for working with big chunks of text. And I use a separate Google product called NotebookLM for my book. NotebookLM basically allows you to dump a bunch of documents into a single notebook and then kind of chat with them. So I put all my research materials for my book into one giant notebook lm and then I can just ask it questions. I can say, oh, who were the three people at this meeting in 2019? Or who would be six good people to interview about this topic? Or who was the person who said that thing that I forget now, but that I think it had something to do with this and it will actually pull out from my sources that I have uploaded what the right references are and then what. What I love about NotebookLM is it will give me a little citation where I can go back and check that, like, actually, yes, that citation is correct in the Original source file. ChatGPT I use less than the others, but mostly for personal and professional reasons having to do with the fact that our employer is currently in litigation with OpenAI and Microsoft. I use ChatGPT just to sort of see what it can do and test it out, but it is not sort of part of my daily workflow as much as the others. Yeah, and I should also say there's one more tool that I really am using multiple times a day, and that is a tool called Super Whisper, which is basically an AI voice dictation tool. So one of the things that these AI models have become very good at is taking audio speech and turning it into text. Obviously it's not a new feature that's been built into every, like, iPhone and computer for years now, but this tool is built on top of something called Whisper, which is OpenAI's speech to text model. And it's quite good. And what I like about it is that it can sort of clean up your filler words. It can present to you, like, not an exact transcript, but something that sort of reflects what you were trying to say. And so I use that a lot. I now dictate a lot of emails, I dictate some writing that I do, and I basically talk to my computer about twice as much as I type into it.
Christine Cyrclassette
Now that sounds super useful. I really want you to deliver me, like, cartoon characters of all these different chatbots, because I feel like they would all look very different.
Kevin Roose
Yeah, I feel like Claude, I sort of picture as like a philosophy grad student, wise and eager to help. Sometimes, you know, a little too philosophical and you're just trying to, like, get something very basic, but like a sort of empathetic and wise person or chatbot, I guess. Gemini, I would say, is like a reference librarian, like a thing that is able to like, hold massive amounts of text in its head at all times. And then ChatGPT sort of fluctuates based on what you're using it for. I think it's a very versatile model that can kind of act any way you want it to.
Christine Cyrclassette
I've used Claude quite a bit and I find that when I, when I use Claude, Claude is so nice, like overly nice. Its responses are so polite and oh, like you're so brilliant for asking that question. Oh, what a wonderful way to think about that. And sometimes Gemini does that too. And I feel like I'm not sure I'm asking questions in a way that will give me an honest response. Are there tricks or tips that you use to get good information from these chatbots so that you're pulling information from the right places? Essentially, it's not just stuff off the Internet, it's quality information, but also that it's not sort of like pandering to you, if that makes sense.
Kevin Roose
No, this is, this is super important and this is something that I have spent a lot of time thinking about because I have noticed, as you have, that if I, I do nothing and just talk to these chatbots, they will tell me I am the smartest person who has ever lived. They will tell me that all of my ideas are great. They will tell me that, you know, my, my taste is unparalleled and that I'm basically a modern day Leonardo da Vinci. And so I have had to add custom instructions. Do you have custom instructions on your chatbots?
Christine Cyrclassette
I don't, no. Okay, tell me, tell me how, what, what do I need to do?
Kevin Roose
This is a pro tip. So in Claude and chatgpt, I'm not sure about Gemini, but at least in those two, go into your settings and actually give it custom instructions for how it should talk to you. And these will kind of be invisibly appended to every conversation that you have with the chatbot. So, for example, my custom instructions for Claude are. I'll just read them. Claude should talk to me informally, like a wise and trusted friend. I don't like preamble. Just get to the point. I appreciate honest feedback and don't like sycophancy, but I also appreciate praise when warranted. I am not always right, but neither is Claude. I value Claude's perspective and appreciate being pushed to consider views I may not have considered. Don't end every response with a follow up question. So that is sort of like my little attempt to like, make the model less flattering, less obsequious, less telling me I'm great at everything. And so I recommend that everyone who is spending serious time with these models. Go in and write your own custom instructions for how you want it to behave toward you.
Christine Cyrclassette
We're going to take a quick break and when we're back, Kevin and I will talk more about how AI is changing the way people use products both online and in real life. Be right back.
Rosie Guerin
The Wirecutter show is supported by Audible. This holiday, treat someone to the gift of Audible. Pick a bestseller or a new release audiobook. You know they'll love or gift a membership and they can pick exactly what they want with monthly credits. If they're already an Audible member, they'll get even more audiobooks in 2026 and absolutely love you for it. Or if you'd like to treat yourself to Audible, now's a great time. Your first audiobook is free when you sign up for a 30 day trial. Head to audible.com wirecutter hi, I'm Juliette.
Juliette
From New York Times Games and I'm here talking to fans about our games. So you play New York Times games?
Christine Cyrclassette
Yes.
Juliette
Do you have a favorite Connections? It just scratches an itch in my brain. It's really out of the box thinking with that game I play with my husband every night. I refuse to let him play it without me.
Christine Cyrclassette
I love that. It's like a real life connection.
Juliette
Yes. While you guys play Connections. Very sweet. I promise I didn't play that. New York Times Games subscribers get full access to all our games and features. Subscribe now@nytimes.com games for a special offer.
Christine Cyrclassette
We're back with Kevin Roose, New York Times tech columnist and co host of the podcast Hard Fork. In the early days of ChatGPT. Coming out, you and Kasey on your podcast talked a lot about how AI was going to change the way people shop. And of course, at Wirecutter, we're thinking a lot about this. Do you think that at this point, AI has already changed the way that people shop? And if so, how?
Kevin Roose
Absolutely. I mean, it's changed the way I shop. My first stop is always Wirecutter if I'm buying something for my house. But then if you, you know, you all don't have an article on it or it's just something that sort of wouldn't be that commonly shopped for. I'll go to a chatbot and I'll, I'll say, you know, help me decide between these two things or I need a string trimmer for my yard. Help me decide between these two models and I'll do it that way. I'm not the only person who's doing this. Lots of people are using these things for shopping. This is a big category that companies like Google and OpenAI are very interested in cracking. And right now these things mostly do not have ads in them. But all these companies have expressed an openness or a willingness or are actively working on trying to basically direct people to products and take a cut of the resulting purchases.
Christine Cyrclassette
What do you think I should be worried about as somebody who works for a review site?
Kevin Roose
I mean, look, I think the danger is that this stuff can just sort of collect and synthesize all of the work that you and your colleagues at Wirecutter and also all of the other review sites on the Internet are doing and present that to their chatbot users and cut out the sort of middlemen, as it were, and take the cut of the affiliate purchase directly. That would be a very bad situation to end up in. I think that a lot of companies are trying to figure out how to optimize their pages for chatbots the way that they used to optimize them for search engines. This is a big area of focus and investment right now is like, how do I get my air fryer review to show up at the top of ChatGPT's responses? Because it is not necessarily the same techniques that we use to show up at the top of Google results.
Christine Cyrclassette
That is very interesting from a user perspective. For people who are listening to this, who might be thinking about using a chatbot to shop or who are maybe already doing that, Are there invested parties behind the scenes, you know, who are paying to be served higher? Basically on the page, the answer is yes.
Kevin Roose
There are companies now that are calling themselves specialists in AI optimization and selling their services to large Fortune 500 companies. And what they're telling those companies is, we can make your products appear higher in chatbot results. And the ways that they do this are not always clear or transparent. I think it's very fair to not only ask whether people are gaming these chatbot results for shopping queries, but also whether the AI companies themselves are going to start prioritizing the companies that they have business relationships with in their search results. So we don't have any examples of this happening right now, but for example, OpenAI now has partnerships with Zillow and a bunch of other companies. And so maybe in the future, if you are searching for real estate on ChatGPT, the first results that you get served will be be from Zillow rather than one of their competitors. Now, that is not happening yet that we know of, but I think it's Very fair to question the sort of integrity of these chatbot results, especially as companies are spending more and more money to try to game them.
Christine Cyrclassette
All right, so I want to pivot just a little bit and talk about physical products. Have you tried any physical products that have AI features built into them, like a robot vac? What do you think so far? Any of them good? Any of them, like, terrible?
Kevin Roose
AI hardware is slower to happen than AI software. And so there actually aren't that many, like, what I would consider, like, good AI hardware products yet. I have tried robot vacuums, as you mentioned. I have two of them. Their names are Bruce Roos and Bruce Roos Deuce. They sort of use various forms of AI, but they are not like, it's not like they're powered by, like, ChatGPT or anything. This is like a just different, different kind of AI. I've tried the new Alexa plus, which is their sort of AI enhanced experience from Amazon, and that was pretty terrible because while it can do all of these cool things that the original Alexa could not do, like write you, you know, a bedtime story or synthesize some complicated topic for you or find you a recipe, you cannot do things like set timers reliably, which is arguably the best thing that the original Alexa could do. So they still need to do some work on that. I'm excited to Try the new AirPods, which have the language translation AI feature built into them, where someone can be talking to you in Russian or Japanese and you can kind of hear them in your native language. Those are on my shopping list. And then I think we can expect some new kind of hardware experiments. OpenAI is working on something with Jony. I've the famed ex Apple designer, but they have not released that yet. So I think we're starting to kind of move into the era of more interesting AI hardware. I know everyone in New York especially hates these, like, AI pendants. The friend pendants.
Christine Cyrclassette
Yeah, it seems so sad. It seems sad that you would go home and watch a movie with this pendant and you don't have anybody to hang out with.
Kevin Roose
Yeah, I don't know that I like this particular idea, but some wearable something having to do with AI does seem like it will eventually work. I just don't know what it would look like.
Christine Cyrclassette
Yeah, that makes sense. One thing I did want to ask you, I think it relates to the hardware a little bit, but more so for software, for the things like the chatbot bots, there's this saying, if you are not paying for the product, you are the product, you know, you subscribe, you pay. But I use a lot of these without paying a subscription. What am I giving these companies for their service? Just all my data?
Kevin Roose
Yeah, probably, probably. For the free versions, your conversations are being used to train future generations of the model. You know, basically none of them are using ads in any real way right now. So it's not like you're using that. But they want you to pay.
Christine Cyrclassette
Right.
Kevin Roose
The sort of free versions, they top out. After a certain number of messages, you don't get access to the most powerful models. And so their goal really is to like get you hooked so that you'll convert and become a paying subscriber. And right now, at least that's how they make most of their money.
Christine Cyrclassette
All right, you did mention Bruce Roos and Bruce Roos 2. And I have been wanting to ask you, Bruce Roostuce, I'm so sorry, which one is your favorite and which, what are your robot vacs? What are you using?
Kevin Roose
So the original Bruce Roos is a roborock, sort of one of these like disk, these circular vacuum robots. And the Bruce Roos deuce is a newer one called Matic, which I believe Wirecutter has written about.
Christine Cyrclassette
I saw it in action last week. Yeah, yeah. What do you think?
Kevin Roose
So I like them both. I like all of my robot vacuum children. Can't choose a favorite. You know, they both have their pluses and minuses. Like Matic is a little quiet. The roboruck goes under furniture. I take a team approach to keeping my house clean, but the team is really struggling right now.
Christine Cyrclassette
Uh oh.
Kevin Roose
I have a three year old and I have two very large dogs, both of whom shed. And so even with two state of the art robot vacuums, my floors are constantly a mess.
Christine Cyrclassette
Oh man. So the Maddock, I was in the office when that one was running last week and we have eyeballs on ours. Like huge eyeballs on the front of it. Do you have eyeballs on yours?
Kevin Roose
I have not yet installed the eyeball stickers. They send you a bunch of stickers. Like you can make it look like a dog or you can put little like googly eyes on it. So I think they want this to feel less sinister and more cute.
Christine Cyrclassette
For listeners who aren't familiar, it looks almost like out of wall E. It's kind of like this white little boxy robot that will go around your house cleaning up.
Kevin Roose
Yeah, it's cool. I like it. I think I have just assigned it an impossible task and so I'm bearing responsibility for the chaos that is My house and all of the stuff that ends up on our floors. I'm trying to have some empathy for these poor robots who just have to go try to clean it up every.
Christine Cyrclassette
Single day before they, like, take the world over and kill all of us.
Kevin Roose
They're gonna be so mad, by the way. They're gonna be like, you jerks made us clean your floors for all those years and you never said thank you.
Christine Cyrclassette
All right, Kevin, we have one last question we always ask our guests. So I wanna know, is there something that you have purchased recently that you absolutely love?
Kevin Roose
Okay. This is a purchase I made. Literally. It is now in my house, which is the Wirecutter's recommended artificial Christmas tree.
Christine Cyrclassette
Nice. Which one did you get?
Kevin Roose
My experience with Wirecutter is that I am a sheep. I will buy.
Christine Cyrclassette
Did you just buy the first thing on the page?
Kevin Roose
The first thing on the page. I try not to think about it too much. Okay? So I got. This is what I got. I got the National Tree Company 7 1/2 foot field reel, downswept Douglas for literally the top pick on the site. And it came. We decided to go a little early this year because we needed some extra joy in the house. And it is delightful. It is lighting up my living room as we speak. So that is a good purchase that I am thankful for. The recommendation on that.
Christine Cyrclassette
Well, Kevin, it was a delight to talk with you. I feel like I learned a lot and we'd love to have you back sometime.
Kevin Roose
Yeah, anytime. Thanks so much for having me.
Rosie Guerin
That was Christine talking to Kevin Rich, tech columnist from the New York Times, co host of the podcast Hard Fork. It's a great show. You can find it wherever you like to listen. And if you like our show, we'd love for you to listen and subscribe to that as well. Wherever you like to listen to podcasts, we'll see you next week.
Christine Cyrclassette
The Wirecutter show is executive produced by Rosie Guerin and produced by Abigail Keel. This episode was Produced by Katie McMurran. Engineering support from Maddie Mazziella and Nick Pittman. This episode was mixed by Sonia Herrero. Original music by Dan Powell, Marion Lozano, Rowan Nimisto, Catherine Anderson and Diane Wong. Cliff Levy is Wirecutter's deputy publisher and general manager. Ben Fruman is Wirecutter's editor in chief. I'm Christine Cyrclassette. Thanks for listening. If there's like a robot around me, I'm definitely saying thank you. I say thank you to all the chatbots. I say I speak so nicely to all of them.
Kevin Roose
You have to.
Christine Cyrclassette
I'm just trying not to get killed.
Kevin Roose
Exactly. We have to stay on their good side for when the uprising comes.
Date: December 17, 2025
Host: Christine Cyr Clisset
Guest: Kevin Roose, New York Times tech columnist and co-host of Hard Fork
Producer: Rosie Guerin
This episode explores the practical and evolving role of artificial intelligence—especially Large Language Models (LLMs) like ChatGPT, Claude, and Gemini—in everyday life, product research, and shopping experiences. Christine Cyr Clisset interviews Kevin Roose, a leading tech journalist and podcaster, to learn how AI is reshaping both personal habits and broader consumer markets. The conversation features hands-on tips for smarter AI usage, discussion of AI's impact on shopping, and a peek into both the promise and pitfalls of emerging AI-powered hardware and services.
Kevin’s Daily AI Workflow (06:18–07:59):
Book Research with AI (08:11):
Most Popular Use Cases (09:41):
Programmers and AI (10:11):
AI for Companionship (10:39–12:04):
“A year or two ago barely any teenagers would have said I have an AI friend. And now something like half of teenagers are regular users of these AI companion products.”
— Kevin Roose (11:49)
Parent’s Perspective (12:04–14:41):
“If I were 12 and these chatbots had existed, I would have been tempted to spend a lot of time chatting with them, maybe more time than was healthy for me.”
— Kevin Roose (14:02)
Why Wirecutter Should Review AI (15:26–16:19):
“I am desperate for someone to tell me which language models are good for which things…I would just love it if you all…would do that work for me.”
— Kevin Roose (16:01)
Kevin’s AI Toolkit (16:22–19:42):
“Claude, I sort of picture as like a philosophy grad student, wise and eager to help…Gemini, I would say is like a reference librarian…ChatGPT…can kind of act any way you want it to.”
— Kevin Roose (19:53)
On Flattery and Sycophancy (21:09–22:52):
“My custom instructions for Claude are…I appreciate honest feedback and don't like sycophancy…Don’t end every response with a follow-up question.” — Kevin Roose (21:41)
AI as Shopping Assistant (24:47–25:38):
“I'll go to a chatbot and I'll, I'll say, you know, help me decide between these two things…I’m not the only person who's doing this.”
— Kevin Roose (24:47)
Risks and Integrity Concerns (25:43–28:24):
“It is not necessarily the same techniques that we use to show up at the top of Google results.”
— Kevin Roose (26:44)
“We can make your products appear higher in chatbot results…not always clear or transparent.”
— Kevin Roose (27:01)
Robot Vacs & More (28:43–33:08):
“AI hardware is slower to happen than AI software. And so there actually aren't that many, like, what I would consider, like, good AI hardware products yet.”
— Kevin Roose (28:43)
On Free AI Tools—You Are the Product (30:43–31:42):
Robot Vacuums with Personality (31:42–33:30):
Cute or Creepy? (32:57–33:08):
Humanizing the Bots (33:34–33:44):
“They're gonna be so mad, by the way. They're gonna be like, you jerks made us clean your floors for all those years and you never said thank you.”
— Kevin Roose (33:34)
Christine’s awkward future-proofing strategy:
“If there's like a robot around me, I'm definitely saying thank you…I'm just trying not to get killed.”
— Christine Cyr Clisset (35:51, 35:52)
| Topic | Speaker | Timestamp | |-------------------------------------------|----------------|---------------| | Kevin’s daily use of AI | Kevin | 06:18–07:59 | | Book about AGI & AI research | Kevin | 08:11 | | Practical AI usage data | Kevin | 09:41 | | Programmers and AI | Kevin | 10:11 | | Teenagers and AI companionship | Kevin | 11:49 | | Christine on her daughter’s chatbot use | Christine | 12:04 | | Custom chatbot instructions (“pro tip”) | Kevin | 21:41 | | AI chatbots for shopping | Kevin | 24:47 | | Integrity of chatbot shopping results | Kevin | 27:01 | | Limits of AI hardware | Kevin | 28:43 | | Robot vacuums: “Bruce Roos” & fun banter | Kevin/Christine| 31:42–33:44 | | Kevin’s favorite new purchase | Kevin | 33:55–34:41 | | Robot gratitude (“trying not to get killed”) | Both | 35:51–35:53 |
"I am AI pilled, as they say. I pay for more subscription AI products than streaming TV services. I use this stuff probably, you know, dozens of times a day."
Kevin Roose (06:18)
"A year or two ago barely any teenagers would have said I have an AI friend. And now something like half of teenagers are regular users of these AI companion products."
Kevin Roose (11:49)
"I rely on Wirecutter before I buy anything… I am desperate for someone to tell me which language models are good for which things."
Kevin Roose (16:01)
"Claude, I sort of picture as like a philosophy grad student, wise and eager to help.…Gemini, I would say, is like a reference librarian…ChatGPT…can kind of act any way you want it to."
Kevin Roose (19:53)
"If I do nothing and just talk to these chatbots, they will tell me I am the smartest person who has ever lived. …So I recommend that everyone who is spending serious time with these models go in and write your own custom instructions."
Kevin Roose (21:09, 22:52)
"AI hardware is slower to happen than AI software. And so there actually aren't that many, like, what I would consider, like, good AI hardware products yet."
Kevin Roose (28:43)
"My experience with Wirecutter is that I am a sheep. I will buy…the first thing on the page."
Kevin Roose (34:13)
"If there's like a robot around me, I'm definitely saying thank you. I say thank you to all the chatbots. ...I'm just trying not to get killed."
Christine Cyr Clisset (35:51–35:53)
This summary captures the core topics, advice, and delightful tangents of the episode, providing a detailed, engaging recap for listeners and non-listeners alike.