Podcast
The Wisconsin Investor
Hosted by Corey Reyment · EN
Each week, we bring you interviews with some of Wisconsin's top real estate investors who share their tips, tricks, and strategies that you can implement right away. This show is dedicated to helping Wisconsin real estate investors elevate their game. Along with interviews, I'll also dive into hot topics in solo episodes and feature experts from various real estate sectors across Wisconsin.
38episodes
Episodes
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Full Time Jobs, Four Kids, and Dozens of Doors: 2 Wisconsin Couples on Building Big Without Quitting
4d ago00:29:31Tap to summarizeSend us Fan MailTwo of the most common excuses for not getting into real estate are "I don't have the time" and "I don't have the money." These two couples take both excuses off the table.Joey and Krissi Schueler built around 20 doors while raising a family and running a dog breeding business on the side. Joey is one of the longest tenured team members at Wisconsin Discount Properties and has personally underwritten over 500 deals, which means he can size up a rental in about 20 minutes. Krissi left a long corporate career to run the flip and rental side full time. Together they run a mix of flips, long term rentals, and short term rentals, including a nine unit they BRRRed into a free and clear cash flowing property.Justin and Moira Callan hold 48 units while both still working full time W2 jobs and raising four kids. Justin is a private banker and Moira runs digital marketing. On top of all that, they're converting a 1929 bowling alley in Sturgeon Bay into workforce housing using state and county lending programs most investors have never heard of, including one loan at a 1 percent interest rate.What's covered:How the Schuelers used an income approach appraisal to pull every dollar back out of a nine unit, including their down paymentThe cost segregation and real estate professional strategy that lets one spouse's active income get wiped out by depreciationHow the Callans built 48 units in the pockets of two full time jobs, four kids, and a high school coaching scheduleThe 1 percent and 2.5 percent loan programs the Callans stacked to fund workforce housing in a small Wisconsin townWhy Moira bought a bowling alley she has never played a full game on, and how it pays for the housing above itJoey's fast underwriting process and why a deal that works as a flip gives you a built in exit even if the rental math gets tightThe "what is your time worth" exercise and why paying a property manager 10 percent often makes more sense than self managingThe hardest lesson both couples learned: letting go, trusting your contractors, and delegating everything that isn't finding deals or finding moneyGet off-market deals every Monday at 6am: WisconsinDiscountProperties.com
Transcribe →Where the Money Comes From: House Hacking, DSCR Loans, and the BRRRR Strategy Explained
3w ago00:30:28Tap to summarizeSend us Fan MailThe number one thing that keeps people out of real estate is not deal flow. It is not knowing where the money comes from, and assuming they need a pile of cash they do not have.Aaron Kramer has been a mortgage broker since 2018 and works with investors across northeast Wisconsin at Executive Mortgage. He breaks down house hacking from the ground up, including the VA loan that lets veterans buy a duplex with zero down, the FHA option at 3.5 percent down, and why lenders care so much about whether you have ever held a mortgage before. He also walks through DSCR loans, the investment product that qualifies you on the property's rent instead of your personal income, with no pay stubs, no W-2s, and no tax returns required.Then Corey takes the second half solo to break down the BRRRR strategy, which is still the fastest wealth building tool he has found in real estate. Buy, rehab, rent, refinance, repeat.What's covered:Why lenders want to see mortgage payment history before they will do long term financing, and how that affects first time investorsThe VA loan at zero down and the FHA loan at 3.5 percent down on a duplex, plus the appraisal condition issues that make FHA offers weaker in a competitive marketWhere your down payment is allowed to come from, including 401k loans, IRAs, and gifted funds from familyHow many times you can house hack in a row, and what makes a lender approve the third or fourth oneThe three things that make a DSCR loan different: no personal income verification, title in an LLC, and 30 year fixed rate financingHow qualified rent is actually calculated, and why the lender uses the lower of your lease or the appraiser's market rentThe 80 percent of ARV rule that makes a BRRRR work, and why lenders draw the line thereWhat happens when your refinance appraisal comes in low, and why it is usually still a good dealWhy a return on investment with none of your own money in the deal is mathematically infiniteThe bonus depreciation strategy that let one couple keep more money by having a spouse leave their jobWhy a 7 percent rate and a 5.85 percent rate produce almost identical equity after five yearsGet off-market deals every Monday at 6am: WisconsinDiscountProperties.com
Transcribe →Flipping vs Rentals, Seller Psychology, and Six Figure Deals: Two Wisconsin Investors on Getting It Right
Jul 900:37:36Tap to summarizeSend us Fan MailMost new investors try to do everything at once. Flips, rentals, networking, analysis, all while keeping a W2. Colin and Jenny both learned the hard way that focus is what separates the investors who close deals from the ones who stay busy without getting anywhere.Colin grew up managing flips with his dad in Milwaukee since he was six years old, spent three years in UW Madison's number one ranked real estate program in the country, and has been working acquisitions and asset management on flips since high school. Jenny Buell accidentally became a landlord in 2012 when she couldn't sell an underwater condo in Madison, moved to northeast Wisconsin, chickened out for a few years, and came back in 2018 to build a portfolio that includes a single flip that netted her over six figures.What's covered:How Colin learned to evaluate rehab costs just by spending time at Home Depot, and why that knowledge protects you from contractors who take advantage of investors who don't know their numbersWhy flipping and holding rentals are two completely different businesses and why trying to run both at the same time while keeping a W2 almost guarantees you get average results in bothHow Jenny went from a Craigslist rental and a downloaded lease to pulling six figures on a single flip in Green Bay's Indian Trails neighborhoodThe seller psychology lesson Corey uses on every appointment: price is never actually the most important thing, and the flip phone analogy that makes it clickWhy Jenny set up her HELOC before she had a single property under contract and how that preparation let her move fast when the right deal showed upHow Jenny raises private money through relationships built over years of showing up to the same rooms and doing what she said she was going to doColin's zero deal summer: what happened when he tried to do acquisitions, networking, and analysis all at once and why he would do it completely differently nowHow Jenny structured a rent-back arrangement with a 70-year-old seller who was still living in the property, and what that deal taught her about solving problems for sellers instead of just throwing a number at themGet off-market deals every Monday at 6am: WisconsinDiscountProperties.com
Transcribe →From Zero Down Commercial Deals to Property Management Done Right: A Wisconsin Investor Masterclass
Jul 100:16:49Tap to summarizeSend us Fan MailTwo completely different sides of real estate, same goal: building wealth the right way in Wisconsin.Mason Clark, chief investment officer at Park Place Holdings, breaks down how he and his partner built a commercial portfolio worth well over nine figures, almost always with little to no cash down. He walks through real deals including an office building they bought for $2.5 million that appraised at $9.5 million, and the negotiation tactics that got him there.Fran Bourassa, owner of Vantage Point Property Group and the man who manages all of Corey's rental properties, started as a self-managing landlord before building one of the largest property management companies in northeast Wisconsin. He breaks down exactly what to look for when interviewing a property manager, what self-managing actually costs you in time and money, and why he thinks northeast Wisconsin might be one of the best cash flow markets in the country.What's covered:How Mason structures commercial deals with little to no cash down, using bank financing and seller credits insteadThe office building Mason bought for $2.5 million that appraised at $9.5 million, and how he negotiated the seller down from a $17 million askA seller who wrote Mason a $150,000 check just to get out from under her propertyHow Mason recouped nearly $1 million of his purchase price by selling half a vacant building to a churchWhat Fran says is the number one issue investors have with their property management company, and the questions to ask before hiring oneWhy Fran believes northeast Wisconsin has some of the best cash on cash returns in the country, after researching 180 markets nationwideThe eviction timeline difference between Brown County and southern Wisconsin, and how it compares to states like New York and CaliforniaFran's near miss with a tenant over a broken window screen, and why he eventually stepped back from self-managingGet off-market deals every Monday morning: WisconsinDiscountProperties.com
Transcribe →50 Flips a Year and a $30K Equity Deal Out of College: Two Wisconsin Investors on Getting Started Fast
Jun 1700:30:04Tap to summarizeSend us Fan MailMost people wait too long. They wait for more money, more experience, more certainty. These two didn't.Carter Crowley dropped out of UW after one year, grinded as a buyer's agent for five years, and made the call during Covid to go all in on flipping. He now does around 50 flips a year in the Fox Valley, buying most of them with just closing costs out of pocket thanks to a community bank relationship he spent years building. Carter and his dad started with a $65,000 deal financed by family, a credit card, and a lot of sweat equity. Today they're financing at 85% of after repair value through a local lender who knows and trusts them.Connor DeRenne graduated college in Milwaukee, started at Wisconsin Discount Properties two weeks later, and closed on his first investment property less than a year out of school. He bought a duplex nobody else made an offer on for $245,000. It appraised at $290,000 on day one. Thirty thousand dollars in equity just from buying right.In this compilation episode you'll hear both of them break down exactly how they got started and what they'd tell anyone sitting on the fence right now.What's covered:How Carter went from $65,000 family loan and a credit card to financing flips with just closing costs out of pocketThe community bank relationship that changed everything for Carter's business and how long it took to buildHow Connor approached his dad as a private money partner, what he showed him to overcome the fear, and how they structured the dealWhy Connor's goal went from 50 doors in seven years to 100 doors in one conversation with his dadCarter's profit per month formula and why it determines whether he does a full rehab or just cleans and relistsCarter's exact offer formula: ARV times 90%, minus rehab, minus profit marginWhat Corey learned the hard way putting a manufactured home on a Jackson County property with surprise costs that blew the budgetWhy losing on a deal isn't the problem. Never doing another one isWhat Connor told himself in the two-hour window after his offer got accepted when he almost talked himself out of itGet off-market deals every Monday at 6am: WisconsinDiscountProperties.com
Transcribe →Where to Get the Money: 4 Funding Buckets Every Wisconsin Real Estate Investor Needs
Jun 900:32:20Tap to summarizeSend us Fan MailIf you're sitting on the sidelines right now, not buying deals, there's a good chance the real reason isn't the market, the interest rates, or the deal flow. It's that your financing options are thin and you've been telling yourself a story about why that's okay.Corey sat down with ten investors at a recent REI Success Meeting in Green Bay and asked a simple question: when was the last time you did a deal? Most of them hadn't bought anything in far longer than they realized. And when he dug into why, almost every answer came back to money. Not a lack of it. A lack of organized access to it.In this solo episode, Corey breaks down the four buckets of capital every Wisconsin investor needs to have ready before the right deal shows up.Hard money: what it costs in northeast Wisconsin, what loan to value you can expect, and why it should be your last resort but your first call to set up.Home equity lines of credit: why dead equity in your house is the most overlooked funding tool in real estate, how to get one at 90% loan to value, and how to recycle it across multiple deals in a single year.Private money: the exact conversation starter Corey uses with family and friends, how to structure the deal so your lender is protected, and why baby boomers are sitting on more capital right now than at any point in history.Community banks: how Wisconsin investors get after repair value loans at the time of purchase, why this is nearly impossible to find in most other states, and what it costs to get started.If you can build at least two options inside each of those four buckets, financing stops being an excuse. This episode shows you exactly how to get there.Get off-market deals sent to your inbox every Monday at 6am: WisconsinDiscountProperties.com
Transcribe →The BRRRR Method Explained: How to Build $200K in Equity on One Wisconsin Deal
Jun 300:52:32Tap to summarizeSend us Fan MailMost investors think they need a briefcase full of cash to build a serious rental portfolio. They don't. They just need to understand how to recycle the same dollars over and over again.In this solo episode, Corey breaks down the BRRRR method from the ground up, with real numbers, real deal examples, and a clear picture of what this strategy actually does to your wealth over time.What's covered:Why buying turnkey on the MLS locks up your capital and slows your growthHow to force appreciation, pull your money back out, and go do it againA $300,000 ARV example with zero appreciation that still produces $206,000 in equity after 15 yearsWhat 4% annual appreciation does to that same deal: $446,000 in equityWhy the interest rate difference between 5.5% and 7% barely moves the needle on wealth buildingWhy buying today at 7% might be smarter than waiting for rates to dropThe real math on replacing your W-2: two BRRRR deals per year for five years gets you to $170,000 in tax-free incomeCorey's 16-unit deal where he pulled $240,000 tax-free two years after closing without ever cash flowing a dollarWhat happens when an appraisal comes in low and how to fight itHow to find contractors as an out-of-state investor using Facebook and the WDP networkPlus real deal walkthroughs including a mobile home on 8.4 acres in Oshkosh nobody else wanted, and a duplex Corey just got a low appraisal on and is actively fighting.Get off-market deals sent to your inbox every Monday at 6am: WisconsinDiscountProperties.com
Transcribe →Building Big in Wisconsin: 52 Doors at 28 and 700 Units in 7 Years
May 2600:32:26Tap to summarizeSend us Fan MailTwo Wisconsin investors. Two very different scales. One common thread: they both figured out how to move fast.Zach Morgan is 28 years old and holds 52 long term rentals, almost all of them BRRRed, after going solo just two years ago with 13 units and a low overhead lifestyle. Ryan Gray started a licensed assisted living business out of his college house at UW Eau Claire, parlayed those business reps into real estate, and hit 700 units of multifamily in seven years without ever doing a syndication.In this compilation episode you'll hear both of them break down how they actually did it, including:How Zach scaled from 13 to 52 doors in two years using community banks and the BRRRR method almost exclusivelyThe 40 unit creative finance deal that changed Ryan's entire trajectory, where he showed up to closing and got a check instead of writing oneWhy Zach started Caffeine and Cash Flow, now running at five Wisconsin locations, and what intentional networking actually looks likeHow Ryan self-manages 700 units with a head PM, four admins, and five maintenance guys, and why he says it's the only way at that scaleWhat Zach's first duplex looked like, two hoarders not paying rent with the city already involved, and why he's glad he bought itHow Ryan thinks about partnerships, what goes in the operating agreement up front, and why the exit conversation matters more than the entryWant the full conversations? Links below.Zach Morgan full episode: Spotify: https://open.spotify.com/episode/18cvfsldDCtcgAx0SAdBZX?si=8f770020c0b44e39 Apple: https://podcasts.apple.com/us/podcast/28-years-old-and-52-rentals-zach-morgans-real-estate/id1773166436?i=1000695847364Ryan Gray full episode:Spotify: https://open.spotify.com/episode/2u05Oh5U4nZVAq2p363ieC?si=c0120644d8c04124Apple: https://podcasts.apple.com/us/podcast/college-rental-to-700-units-in-7-years-ryan-grays-real/id1773166436?i=1000719624600Get off-market deals every Monday morning: WisconsinDiscountProperties.com
Transcribe →From W-2 to Walking Away: Two Wisconsin Families Who Replaced Their Income With Real Estate
May 1900:48:23Tap to summarizeSend us Fan MailTwo families. Two completely different paths. One result: freedom through Wisconsin real estate.Matt and Katie Fihn out of Port Washington went from both working day jobs with two young kids at home to Matt walking away from his W-2 after just one completed flip. Katie followed shortly after, leaving a 19-year career to run the business full time alongside him.Greg Newman built a 50-door rental portfolio in the Northwoods over a decade, almost entirely while working full time. No outside partners, no big money raises. Just savings, lines of credit, and a slow methodical approach that eventually made quitting unavoidable.In this compilation episode, you'll hear both stories back to back, including:How one conversation at a playdate changed the Fihn family's entire financial trajectoryWhat Matt and Katie used as their trigger to pull the plug on the W-2How Greg accidentally discovered the BRRRR method and built from thereWhy Greg stayed in one lane for 12 years while resisting every shiny objectThe 20-30 deals the Fihns missed while juggling jobs and young kids, and what that cost themHow Greg brought 38 Northwoods doors back in-house after property management fell apart at scaleWhat both families say about the fear of walking away from a steady paycheckWant the full conversations? Links below.Matt and Katie Fihn full episode: Spotify: https://bit.ly/4diIWkO Apple: https://bit.ly/3PpdpVbGreg Newman full episode: Spotify: https://bit.ly/4dykkDv Apple: https://bit.ly/42KN4E0Get off-market deals every Monday morning: WisconsinDiscountProperties.com
Transcribe →Your Edge Isn't Experience: How to Find Your Niche in Wisconsin Real Estate
May 1200:18:17Tap to summarizeSend us Fan MailMost new investors follow the same playbook and wonder why they can't compete. The ones who break through faster are the ones who figure out where they already have an advantage before they ever buy their first deal.Reese breaks down how to identify your niche in real estate, why it has nothing to do with knowing everything, and why your first deal is supposed to be messy.What's covered:Why copying someone else's blueprint is the fastest way to stay stuck, and what to do insteadHow a trades background, a corporate career, or even a sales job gives you a built-in edge in real estateWhy your first deal's profit per hour is going to look rough, and why that's actually fineThe three types of leverage that matter more than hustle: money, people, and systemsHow experienced investors run seven or eight projects at once without losing their minds (and how you get there too)Reese also shares how he got his foot in the door early by flying drone footage for realtors for free. No construction experience, no capital network. Just a skill plugged into the right relationship.If you're getting started and feeling behind, this one's for you.Check out Wisconsin Discount Properties for off-market deals every Monday morning: WisconsinDiscountProperties.com
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