Podcast Summary: The Wolf Of All Streets – Episode: Why THIS Crypto Is About To Skyrocket With Dana White On Board | Sunny Lu, VeChain

Release Date: April 27, 2025
Host: Scott Melker
Guest: Sunny Lu, CEO of VeChain

Introduction

In this compelling episode of The Wolf Of All Streets, host Scott Melker sits down with Sunny Lu, the CEO of VeChain, to delve deep into the cryptocurrency's imminent surge, bolstered by a strategic partnership with UFC President Dana White. The conversation traverses through VeChain's mission for mass adoption, the significance of utility in the crypto space, sustainability initiatives, regulatory landscapes, and the integration of emerging technologies like AI.

VeChain and the Dana White Partnership

[00:21] Scott Melker (Host):
"Every crypto cycle, we talk about mainstream adoption and the path to a billion users. Many of us have been a bit disappointed at the lack of utility, or at least interest in the real utility of our industry. But every time I sit down with Sunny Lu from VeChain, he convinces me that he finally has the way to bring a billion people into crypto."

[01:04] Sunny Lu (Guest):
"That's dop. All right."

Sunny elaborates on VeChain’s long-standing partnership with UFC, emphasizing that it goes beyond sponsorship and visibility. He shares how Dana White's genuine interest in VeChain’s mission transcends his initial unfamiliarity with crypto:

[04:10] Sunny Lu:
"...Dana starting to put himself really into our course and helping us for more collaboration. Like yesterday we did the full ocean cleanup. That's basically Dana's work."

Dana's role as an official advisor marks a significant milestone, illustrating a commitment beyond financial backing:

[04:09] Scott Melker:
"And that's not something that he would take lightly."

[04:18] Sunny Lu:
"According to Dana's words, it's brother, I'm going all in for you guys."

Mass Adoption Through Utility and Sustainability

Sunny underscores VeChain’s mission to achieve mass adoption by making crypto accessible and useful to everyone, not just crypto enthusiasts. He highlights the importance of reducing barriers such as complicated private keys and emphasizes user-friendly applications:

[07:22] Sunny Lu:
"You don't have to be or you don't need to be a crypto user... We need to incentivize people to do the right thing."

Using UFC’s global reach, VeChain aims to integrate sustainability into everyday actions. Sunny shares personal anecdotes, illustrating how small incentives can lead to significant behavioral changes:

[13:08] Sunny Lu:
"My grandmother's not getting a metamask."

[14:00] Scott Melker:
"It gives you an excuse to do the right thing that you wanted to do anyway and not be lazy. It's just that one little push."

Sunny emphasizes the effectiveness of positive reinforcement over punitive measures, aligning with successful models like fitness trackers that gamify health improvements.

VeChain’s Ecosystem and Applications

VeChain's platform, vbetterdao, is designed to incentivize sustainable actions through crypto rewards. Sunny explains how VeChain is evolving from supply chain management to consumer-focused applications:

[16:31] Scott Melker:
"I need a really good clickbait title and it's got to have a huge number in it. So now I'm going to say how do we get to a billion users?"

[16:42] Sunny Lu:
"Vvbetterdao is a platform to foster different type of X to earn applications and then people... you get rewards in crypto right away."

Sunny describes the VeChain wallet and its seamless integration with various services, allowing users to earn tokens through everyday sustainable actions, such as using reusable mugs or charging electric vehicles:

[17:30] Sunny Lu:
"We just launched a white label stalag pay solution. So basically top the better token along with VAT and VSOOR to pay for anything you want. It's a crypto credit card, but we name it as a better card to incentivize people."

VeChain aims for its rewards to be substantial enough to sustain and possibly cover a significant portion of users’ daily expenses through continued positive actions.

Overcoming Crypto’s Speculative Nature

The conversation shifts to the challenges posed by the speculative aspect of cryptocurrencies. Sunny expresses disappointment over the crypto community's focus on quick profits over genuine utility:

[27:02] Scott Melker:
"When I think about this, the crypto natives obviously love tokens, but they're not the ones that end up adopting or caring about utility, which I've found a little disheartening."

[27:42] Sunny Lu:
"It’s disheartening, it's very disappointing... Crypto is gonna be just a purely casino."

He draws parallels between the early internet bubble and the current crypto landscape, stressing the necessity for real-world applications to prevent the industry from collapsing under purely speculative activities.

Regulatory Landscape and Urgency for Innovation

With the regulatory environment easing, VeChain is at a critical juncture to showcase meaningful utility and collaborate with regulators to foster innovation:

[34:47] Scott Melker:
"We have no excuse anymore. We don’t say, oh, because of the Biden administration... Now they're out of our way."

[35:26] Sunny Lu:
"The fundamental question now is what to be regulated... We need to seize the momentum and focus on building the real utility and show to the regulators."

Sunny advocates for regulations that encourage the good actors in the crypto space while punishing malicious ones, emphasizing that VeChain is committed to building applications that provide real value.

Integration of AI and Future Directions

VeChain is not only focusing on blockchain but also integrating AI to enhance user experiences and streamline operations:

[46:27] Sunny Lu:
"For us, VeChain define three steps AI strategy as well... Short term vision is to get the AI as a tooling... Midterm is using the AI to enable more applications."

Future plans include developing AI agents within the VeChain ecosystem to assist users seamlessly, making interactions intuitive and enhancing the overall utility of the platform.

The Road to a Billion Users

Sunny outlines a strategic roadmap to achieve a billion users by focusing on product iteration, user-friendly features, and extensive outreach through partnerships like UFC:

[54:37] Sunny Lu:
"Number one is the product. You got to keep building your product... Focus on the user-friendly features for non-crypto users."

He highlights the importance of continuous product development and leveraging influential partnerships to drive adoption among a broader audience beyond the crypto-savvy.

Conclusion and Call to Action

As the episode wraps up, both Sunny and Scott express optimism about VeChain’s potential to revolutionize the crypto industry through meaningful utility and strategic partnerships. Sunny calls for a unified effort within the crypto community to prioritize real-world applications over speculative gains:

[69:03] Scott Melker:
"This is like the shot of inspiration that I needed because people forget that there are exceptionally important things being built."

[69:16] Sunny Lu:
"Thank you so much."

Listeners are encouraged to engage with VeChain through their website and social media to start participating and earning rewards:

[69:28] Sunny Lu:
"Vchain Dog, that's our website. And also follow the official account of VeChain on Twitter."

Notable Quotes

• Dana White's Commitment:

  • [04:10] Sunny Lu: "According to Dana's words, it's brother, I'm going all in for you guys."

• On Positive Reinforcement:

  • [15:39] Sunny Lu: "It's easy. And the way you do that, like yesterday in the full ocean cleanup... that's a powerful message."

• On the Critical Moment for Crypto:

  • [35:26] Sunny Lu: "We need to seize the momentum and focus on building the real utility and show to the regulators."

• On AI Integration:

  • [46:28] Sunny Lu: "AI is using almost every actual applications. We even wanted to create some kind of standard format."

• On Achieving a Billion Users:

  • [54:23] Scott Melker: "So how do we get to a billion users?"
  • [54:25] Sunny Lu: "Well, that's my goal."

Final Thoughts

This episode provides a deep dive into VeChain’s strategic vision for mainstream crypto adoption, emphasizing the importance of utility, sustainability, and innovative partnerships. Sunny Lu's insights highlight a path forward for the crypto industry that prioritizes real-world impact over speculative trading, positioning VeChain as a potential leader in this transformative journey.

For more information and to engage with VeChain’s initiatives, visit vchain Dog and follow VeChain on Twitter.