Mike King on increasing CTR with personas and the power of internal linking
Sep 15, 2021·00:39:11·Summary ready
Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business5:49 - Technical SEO renaissance10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of internal linking21:46 - Increase CTR by using personas in SEO27:35 - An example of the iPullrank personas31:15 - Mike’s rapper career, and more of his future plansResources of this podcast episode:Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movieiPullrank - https://ipullrank.com/Botify - https://www.botify.com/Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/
