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A lot of people think cold calling is dead. John Waller disagrees. John Waller is a true, old-school salesman and the founder of The OnHold Experience, a company that produces audio recordings that promote your business to your customers over the phone while they're waiting on hold. John's been selling since he was a kid growing up in England in the early 1960s trading bubble gum for toy cars – something that he paid dearly for as you'll find out.

Undeterred by that early childhood incident, he's since led a successful sales career spanning decades, selling insurance and phone headsets before he got into selling on-hold messages. While a big fan of cold calling, John has also incorporated newer tactics into his sales process such as LinkedIn and attending virtual networking groups to set up "warm calls" and build relationships that lead to numerous referrals and new business.

Watch this episode on YouTube: https://youtu.be/b22mr7UTn7Y

Connect with John Waller: https://www.linkedin.com/in/wallerjohntheonholdguy/

Learn more: https://www.theonholdexperience.com/