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Welcome to the Upside podcast where we help you get unstuck in your life, in your business by elevating your thinking and provoking meaningful change from the inside out. And today I have a guest I could not be more excited to have my friend Lisa Johnson Juden in the house with me today. And we go way back in real estate.
B
A long time ago.
A
A long time ago. We started as young, cute little things we did. And the back in our 20s, back in our 20s. Now we're just, now we're just middle aged cute things still in real estate together.
B
How fun.
A
I know. And really have gotten to know you even better over the last six months as our journeys have been a little bit parallel. So I'm excited about the conversation that we're about to have. Me too. About real estate, about growth, about her book.
B
Woo hoo.
A
So super excited about this. It's a good one. But let's just start, tell everybody about you and who you are and a little bit about your story.
B
Yeah. So I have been in the industry for 25 years. I started out at, you know, it was kind of funny because I was at the golf course and I mentioned the story in my book. But I was, I just graduated from college unt and I was trying to figure out what I wanted to do because I was a ceramics major. I wasn't going to. It's not what my plan was.
A
A ceramics major?
B
Yeah, I was an art major with ceramics. Yeah. So I did ceramics.
A
Still do ceramics.
B
You know what? I don't. And I really miss it. And I'm thinking maybe I might get into like back into art. No, just kidding.
A
Well, you are creative.
B
We're talking a lot about that. It's fun. But yeah. So I ended up getting a job just driving around the beverage cart. You meet everybody there. It's a great place to network. And so Tim Spurgeon, he works for Huntington Highland Homes where I used to. And so he led me to a job in Coyote Ridge in Carrollton. And I lived right there in those apartments. It was crazy how I just literally went to that model home. I could walk there and got the job. And I started working at Huntington Homes and selling those beautiful model like, yeah, I just sat in a model home and I was an assistant for two and a half years there. And then I got into real like real estate because I was like, oh, I want to be a realtor. I want to, I want to get out of this, this house and go and explore. And you know, I knew the area really well because I was born in Irving, so I really, I really knew the areas, and, and it just kind of took off, and I just really knew that that was where God wanted me to be, you know, so it's.
A
An amazing thing when you just find your fit. And I think so many college students have no idea, really, and the path just kind of leads where it leads. So. Okay, so what year then did you start real estate?
B
2000.
A
2000. Okay, so tell us a little bit about how you started your business. You've been very successful for a long, long time, but how did you start in the business, and how did you grow to be one of the top agents in your brokerage and top agent locally?
B
Yeah, so, you know, I started at a little boutique company called Dallas Online Royalty, and Ford Gibbs was my, my manager or my, my broker. And I really learned a lot from him. I was pretty much his sidekick for a good year. And he really taught me the business, taught me everything. So I feel like I owe that to him. And he was amazing, very patient with me, you know, and so he would give me, you know, I would be working on 10 different files, and he was like, all right, here, here, here, here. And then I'm like, well, I don't even know, like, what is the, what is the timeline on this? Like, from start to finish? You know, that's what I, I really had to learn because he was giving me files that were in the middle of, you know, here's the inspection period. This is during the inspection period, option period or whatever, you know, and so that was really kind of complicated. So once I learned the whole process, I was like, all right, you know what? I can go on my own. And then I just, I went in. People would walk in. I was at Mockingbird in 75. So I was really down there in the M streets and Greenville, and I loved that area. And back in 2000, it was really fun to be down there. Uptown was just beginning to pop, and so I saw all those apartment high rises go up. And so then I started doing some apartment locating because I was 20, was I 24 years old? So all my friends were not looking to buy a home, they were looking to rent. And so I love doing apartment locating. Actually, I did some fun. I, I, I located a couple of golfers, Gary Woodland and Anthony Kim. Those were some of my clients. Look at you. Yeah, so I was, I was good friends with their agent, and so I always try to help, help them. So that was fun.
A
I love that.
B
I know.
A
So then you, okay, so you've been doing this now, 20. 20 years. 25 years.
B
25 years.
A
25 Years. Started apartment locating. But that was really. Because that was your friends in your sphere. So really, from the very beginning, your business has been relationship oriented. It's been about networking. It's been about connecting with the people that you know and who already love you, like you, and trust you and bringing them value. So what's the secret to being in an industry that's challenging? I mean, 25. You've seen the ups and the downs of the market, the changes in technology. I mean, there's been so much disruption in our industry. So what is the secret to longevity in this business? Why did you never throw in the towel and say, I'm gonna go do something else?
B
There's been several times that I wanted to do that, no doubt, over the years. But you know what it is? You know, it is a relationship business. I mean, I have, you know, I grew up, you know, here in Irving, and so I knew the area. I have so many friends that referred me, and they were very loyal to me. I started selling to all of my friends and their friends, and then it just. Over the years, it just kept. Kept going and going and going. So I never really had to. I mean, I did at the very beginning, you know, had to do the open houses every weekend and this and that. Then I started building my clientele, and they were all my friends. And so now it's fun because I look back in my database and I'm like, these are all friends of mine. And so. And then they're friends. And then once we all get together for client appreciation parties and stuff like that, and then, you know, I kind of forget. Oh, yeah. I forgot that y' all know each other, you know, because it's been so long ago, and. Yeah, so that's definitely a relationship business, for sure.
A
Well. And it fuels you, right?
B
And it makes me excited to you. Yeah. Because I know them, you know, so that's exciting. And I want to help them, and I want to give 100% feel like.
A
You'Re making an impact and making a difference. How could you go do something else when all your friends need you in.
B
The real estate space?
A
No. That's so good, Lisa. So you wrote a book.
B
I did. I cannot believe I wrote a book. Still.
A
I'm like, did you ever think as a little girl that you'd be an author one day?
B
No. So my mom is an author. She's written six or seven novels, and I just was in awe of her skills and I would read every book that she wrote. I'm like, wow, she's amazing. And then I'm like, I'm never going to be like that. I had it on my bucket list. I was like, my mom and I are going to write a book together, but I think this might be just the. I don't know, I might write another one. Who knows? My mom was 60. I think it was like 65 when she first published her first book.
A
Really?
B
You know, and then she was like, every year she had one come out. But. But yeah, I really enjoyed this, this. Writing this book and creating this book. And, you know, it took me about four or five months to. To write it. So it wasn't a long. It didn't take me a long time because I had all of the information in there from teaching, all the classes, the social media classes, the marketing classes, creating good routines and habits, you know, pop buys, you know, all those how to throw a client apprecia. And so I just kind of took all my notes from that and created that book.
A
So it's called Mastering youg Circus. And I will tell you, it's a beautiful book.
B
Thank you.
A
I mean, it just is so pretty. Thank you.
B
And I used all my friends in a photo shoot at my house.
A
Beautiful friends. I've noticed that.
B
And my clients.
A
All your clients are gorgeous. I don't know if that's like a prerequisite. You. I'm kidding. But it's. It's an easy to read book. But it's so practical and so tactical. Right. So anybody, an entrepreneur, and really even outside of just real estate, can take this book and really learn. Because I think you are incredibly gifted at relationships. And when you say you have a lot of friends, you truly do because you are very intentional and purposeful about connecting, about building, about maintaining these relationships. So you said four to five months to write it. And yet, though, it's a labor of love of a career.
B
Right.
A
So this is everything you've worked on. So while maybe the actual writing of the book was four to five months, like you said. Right. You'd written courses and all of the things. What was the most challenging thing about writing a book or about having one published and then taking it to the next step.
B
Yeah, so it took me about four months. So I did each chapter. So if anybody really wants to write a book, I recommend it. I mean, I'm just saying I'm not a writer. Just do it.
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Just do it.
B
And so, you know, each chapter that I did, you know, and I would go Back and read it. And you know, I would do like one chapter a week or something and then go back and reread it and then add some. Add a little bit more. And then it took me so. But it took me about four months. And then it took about four more months to kind of edit it because I had to send it to an editor. And then she edited it. And then I had my mom look it over and made. She made her edits. And then, and then, then some of the edits were like, kind of different. I'm like, what do I really need to do here?
A
You get conflicting advice.
B
And so that was. That was the hardest part.
A
That was the hardest part is making those choices then.
B
Yeah, making sure. And then sending it off again. And then. Yeah, and then once I got it in my hands, I was super excited.
A
Okay. So it's called mastering your circus, which if you're in real estate or you're an entrepreneur, you understand that that is a. It's brilliant. I mean, it's like a brilliant description of what happens on a day to day basis. I'm gonna read y' all some of these chapter names because this is just gonna show you how creative Lisa is.
B
Yeah. I had to make it fun. I had to make it a little whimsical.
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It's whimsical. It's fun. Chapter One. Mastering youg Circus. Unleashing youg Creative Ringleader. Big Top. Pee Wee. The Opening Act. The Strong Man. The act of Creating. Good Habits and Routines. The Human Cannonball. Crafting a new you. The Acrobatic Performer. The Many acts of Love. The Clown Car. The act of Balancing Everyone. That's one of my favorite titles.
B
That's fun.
A
It does sort of feel like sometimes we ride around in a clown car. No doubt.
B
I know.
A
I thought about wearing some type of clown costume for this interview, but I decided that that was taking it a little too far.
B
Oh, that's funny.
A
Maybe just a nose or something.
B
Yeah.
A
Okay, so let's. A little bit about chapter six.
B
Okay.
A
The Clown Car. The act of Balancing Everyone. Tell us what unpacked that chapter for us a little bit. So that was a great chapter.
B
Yeah. So really that's all about, you know, friendships and balancing everybody. Because, you know, in real estate we have. We have our clients, we have our family. You know, we have so many things that are going on, you know, and just trying to figure out, you know, and your vendors and, you know, and every. Everybody. You're just trying to. To. You have so many people to balance you Know, and so I, I do. Let me see that chapter. I do like that chapter a lot. Trying to get to it. Where would it.
A
I had my finger in it and I just lost it for you. So I'm so.
B
Oh, it's so fun. And I, and I have put some QR codes in here too. I really like that. But yeah, the partnerships, you know that, that you develop over the years and really how crucial that is to forming those relationships, like your title company, your mortgage guys, your roofer, your inspectors, home warranty. So I really love our relationships that we have. And there's so many wonderful relationships I've made in real estate. And I go back to all my vendors and how special it was to work with them. And so I love that. So I definitely wanted to. To add, add that in there, you know, and I think to the, the.
A
Idea of, you know, in real estate, we have individual agents and we have teams.
B
Yeah.
A
And what you realize, there's really no individual agents.
B
Yeah.
A
Meaning everybody has a team. Nobody succeeds alone. Right. And so everybody has some type of team. You may not be a full time admin or, you know, sales team working for, for you, but if you are successful in this business, you have people that are an extension of your business, that are extension of your services. And choosing those partnerships are so crucial because they do. They are an extension of you. Right. And it matters to that client experience.
B
Yeah. And they help you with, you know, they help you with your business too. You know, I just, I love that creating, like, so I talk about creating your database. Like, I, I didn't have a database for the longest time. And I'll admit that I just kind of. I don't know why I didn't.
A
You're a Wing IT realtor.
B
I was. And then, then I started creating this database. And now I print it out, I look at it. I'm like, okay, what am I gonna send this month? So I always do seasonal. So I'll do like, I'll do Valentine's. So I'll look through my database and find all the single people and send them a little something with a little sweet treat in there. Then St. Patrick's Day, I just sent out a whole bunch of stuff with lotto tickets. And I sent about 18 people and some people wrote back, I want $8.
A
Oh my gosh, I love that.
B
You know, so that was fun. So I like to, I like to do that rather than the pop buys. I'll do some pop buys in the neighborhood. But you know, my, my neighborhood so flooded with Realtors, it's like my next door neighbor is, Is, you know, their realtor is a good friend of mine. So I'm not going to try to get their business, you know, but yeah, I do. I love this chapter about the, the clown car and just building those relationships and what to send, you know, your clients and, and mail outs and, you know, I even did some kind of fun little secret Santa one time and just send them a whole bunch of different things. And they had to figure out it was me. Everyone knew it was me. But.
A
Okay, so that is so cute. Tell me more about that.
B
Yeah, so, you know, you get kind of bored of what you want to send out to your database. And so then I was like, I'm going to do something different. And so I sent them. I picked 18 people. I think it was 15 people for Christmas. And I did a secret Santa. And so I mailed four people, four envelopes to them, one telling them what it was all about. And I made it really like rhyme in the mail. Snail mail. You know, snail mail is. Is really good in real than ever. Yeah. And it's good in real estate.
A
It takes a while.
B
It does. You kind of have to be ahead of time.
A
Real small, slow snails these days.
B
I know. And so the first one, the first letter is telling them what you're doing, you know, trying to explain what you're doing. Secret Santa. Second one is, you know, you always want to offer something of a value. So the first one they got was like nothing bunt ca and I think a coupon. The next one was like a Starbucks gift card, and the next one was a lotto ticket. And then the last one was. I forget what I put in there. And then I revealed who I was in a QR code. So they had a scan it and then it was me. And so it was cute. So I really enjoyed doing that. So you have to kind of get creative with what you're sending out because that's what drives me. That's what gets me excited about my business is being creative. And that's why I have so many things, things in my book, mastering your Circus. Because you, you, you have to get creative in this real estate world.
A
Yeah, you really do well. And I think you have. Have done such a great job of tapping into your natural strengths, like you are a creative person. It goes all the way back to your art background. That is, that is a fuel to you, right, to sit down, come up with these ideas. So I heard a interview with Kenny Chesney recently, or actually Tommy heard It and told me. So now I'm taking the story as my own. But Kenny, Tommy and I are huge in the girls. Big Kenny Chesney fans.
B
Right.
A
So when he first got into country music, George Strait was like the biggest artist.
B
Oh, yeah.
A
I mean, he still is, of course, a legend. And so Kenny got into the business basically going, I want to be like George Strait. And if you look back on his original music, it's very classic country, very George Strait country. And he actually had a number one or greatest hits album. I think it had 17 or 18 songs on it. And he made the statement in this interview, though, that he didn't really take off until. Until he started becoming authentically himself.
B
Oh.
A
And so all of his island country, you know, the pirate mentality, everything that's like, you know, now as Kenny Chesney really happened after he had 17 or 18 hits. And so I think it's such a. A testament to finding what you are uniquely great at.
B
Right.
A
And what feels you and what you're good at.
B
Yeah. I love the gifts and talents. You know, you have to. You have to learn what your gifts and your talents are to really succeed and. And then to be aware of what.
A
They are, you know, and then making.
B
It fun and making it fun.
A
And you've done that. You figured out. And I know that there are going to be people listening who resonate with the same idea of fun or they're not creative and they're going to go, I just want to steal Lisa's brain and copy all her stuff because it drains my energy to think of these things.
B
Ye.
A
So they can just get your book and copy what you've done, which is what I love about this.
B
Yeah. I mean, I have about 100 different ideas in here. If you can't do one of them, like, come on. And the social media.
A
Yeah. Okay, so let's talk a little bit about that.
B
Yeah. The social media chapter. You know, when I get.
A
Okay, you gotta say the title, though. The Constant Juggler.
B
Yes.
A
The Balancing act of Social Media.
B
Yes. As if we don't have enough going on in our life now we have to be these. You know, I'm glad I took some radio, TV and film classes, you know, because I feel like that is where a lot of real estate agents are. Have a hard time because they don't know what to post. They don't know. They don't know, oh, I look fat on TV or oh, I don't look right or whatever. And you just kind of have to go with it and you have to practice. And I had to do the same thing. Sometimes I don't feel very comfortable, you know, getting in front of the camera either. I'm like, take two, take three, take 10. You know, you just have to. You have to get out there and you have to practice. But when I first started, we didn't have social media. I think we had MySpace or. I don't even know when that came out. But, you know, we didn't, we didn't really have that. So I had to learn. I had. But I think you, you really have to be yourself on social media. Because I see some people acting like they, they shouldn't, you know, on social media, I'm like, come on, act your age. You know, do. Do what you think that you need to be doing.
A
That's good advice in life, you know, act your age.
B
Because. Yeah, it's just. I don't know, I feel bad for some people. Just trying too hard.
A
Trying too hard. Yes. I think, and I totally agree, nobody particularly looks at themselves on video or audio and thinks, wow, so impressed.
B
I love it.
A
And I think it is. It's just about getting over ourselves a little bit and just saying, is it about me or is it about the value I'm bringing? Am I able to help somebody by what I'm doing? Am I able to help somebody by my services?
B
Exactly.
A
And then just saying, you know, it's not really about me and what you think about me. It's about this impact that I'm able to provide in social media is a juggling act in that way.
B
Exactly.
A
But you're right, somebody should be. It should be what you see is what you get. Yeah, right. So if they see you on social and then they meet you in person, there should be an authentic connection.
B
Yeah. And I would say just get a lot of B roll, just go to like some model homes, get some footage done, you know, or drive around the city and then. And then add. You can add little facts about the city, about Frisco, you know, it's number one fastest growing city, number one safest city, you know, and then that's it, you know, you don't even have to be in it if you don't want to be in it.
A
Right.
B
You know, so sometimes I'm in, in my reels, sometimes I'm not. Or maybe I'm just walking up there, you know, or, or walking out of the house, or sometimes I'm talking. But some people just get afraid of it altogether.
A
Yeah, and that's a great point. It doesn't have to be exactly what anybody else is doing. You can figure out how to make it authentic. Okay. Give everybody your Instagram handle, though, so they can go see. Check it out exactly what you're doing on there, because you do have some great content.
B
Thank you. It's lJohnson3333. It's so funny.
A
I love that Mickey number.
B
Yeah, I love three. I love three. And I started that, like, a long time ago. I just never changed it. I didn't really understand whenever I got on Instagram. But, yeah, I have a lot of fun stuff on there. I love being fun.
A
Of course you do love being fun. Okay. Chapter 11, Walking the Tightrope. The ultimate challenges of real Estate.
B
This is one of my favorite chapters because I created a 21 day challenge. And if anybody gets anything out of this book, do the challenge. Because I so. So whenever I'm. I'm slow. When I'm. I'm like, I want to. I want to be busy. Like, kind of like right now, I'm not real busy, but I'm not real slow. But this would be a perfect time to start doing my 21 day challenge. So what I. How I usually create this is I do my top 21 things. Like, if I were to have assistant, which I've never had an assistant. I don't know how I've gotten this far without one. But I'm just. I like to do things, like, my way. I like to. I like to handle it. I don't know if I'm not controlling, but I kind of. Maybe I am. Own it, girls.
A
Own it.
B
But I love my 21 day challenge. And I actually might make that. I might make that another class. Like a class. But I love 21 day challenge. So you write down everything that you need to be doing. So in 21 days, you have to do everything. It's just kind of, you know, it's like structure, discipline. Like, I want to do an open house. Two. Two open houses. I want, you know, I want to have a listing. I want to work with another buyer. I need to put out 100 mail outs. I need to, you know, and you just kind of put whatever. And I have a 21 day challenge already for you in there. You know, get a new outfit. Because sometimes we just need a new outfit to make us look good and feel good.
A
It doesn't hurt.
B
Yeah. And clean those lock boxes. I have. I have that in there too.
A
Oh, that's funny.
B
Yeah.
A
The little things, though, right? And getting into activity because it is challenging sometimes as we realize that we're not doing the activities. And you almost need that just kind of jump start, really, that intensity to kind of go all in and just say, I'm gonna disrupt the pattern. And maybe gotten a little complacent or gotten a little settled, or maybe business was just because of the market or what have you. Was easier in a certain time. And now it's gonna take something a little bit different. Right. To generate that. The business that you want to generate.
B
Yeah. And I also put some challenges in there because I don't want everyone to think that, oh, real estate is so easy, which everyone seems to think. And so I put in there some of my struggles. You know, I talk about failing that real estate exam. Like, that was hard for me. And I was 24 years old when I was trying to take that. I remember studying on the golf course, my beverage cartoon, like, studying, and it was kind of like over my head, you know, And I was like, I don't even know what this is, you know, And I was like, well, I just.
A
Regurgitating information.
B
Yeah. So I talk about some of my challenges, and I talk about 2008, when the market was dead.
A
Scary times.
B
Yeah.
A
In real estate.
B
And you're single. I was single until I was 42, and I got married in 2018. So I was single for 18 years of my real estate career, which was very hard to do. And so, you know, it's not like my parents, they were rich or anything, and they're, oh, don't worry about it. You know, we got it.
A
Yeah.
B
It was up to you.
A
If you.
B
I've always been.
A
It was going to be.
B
You been very independent and, you know, so. So, yeah. So I do talk about the challenges. And there are a lot of challenges. And we're in challenge challenging time now. We got new forms. It's like, it's. I feel like I'm a new agent.
A
Yeah. You know, which I think keeps it interesting, though. I think there's part of it that when things get boring, if you're a person, you got into real estate, obviously, because you were willing to accept a challenge. So that's obviously kind of in your personality. Anybody who's in this business that makes it was willing to accept a challenge and Risky. Yes. Willing to take a risk to put on yourself. It's funny. I did career day for my girls. Or it was actually Jillian's seventh grade math class. And you say, you know, the importance of talking about the challenges. I'm pretty sure nobody in Ms. Poleski, seventh grade class is ever going to be in real estate. I'm not quite sure what road I went down on that one, but I. I got done and I was like, I think none of these kids are ever going to attempt a real estate license. So I just cleared out, you know, all the competition, you know, in. In 12 years. But anyways.
B
That's so funny. I. I was. I actually. One of my girlfriends and my. And my clients, and she. She's my client too, but she had me for her, I think it was second grade. And she's asked me to be like, do all kinds of things with her second graders. I do every year. We do a. A gingerbread house. And I talk about the foundation and how important the foundation called you before.
A
I should have called you before I went into the seventh grade class. You were so much more creative than I am. It was interactive. I did get them talking, but yeah, I could. Probably could have brought in a gingerbread house that. That would have been.
B
Yeah, there you go. And then talked about the frosting and how you're supposed to really secure. You know, I just kind of went. It went on. It was so fun. I enjoy it because I love kids, you know. So cute.
A
You're just so creative and so great. Okay, so what's next for mastering your circus? I know you've got a few plans up. Up your sleeve.
B
Yeah, so I actually created a class and I pitched it to CCAR on my book called Mastering youg Circus. And that's what we're gonna be naming my class. And so then I pitched it to Texas Realtor, which turned it into Trek, and they approved me. And so now I'm. I'm an instructor. Like, you're certified. I am certified, to which basically, if.
A
You'Re not in real estate, means that realtors can take your class for continuing education credit. So it is legitimate curriculum in the real estate space for license renewal and all of that, which I think is so great because I don't know of other classes quite like this. Most of them are very technical, very legal, which is obviously very important.
B
Yeah.
A
This is a unique class that I think is going to really help people grow their business.
B
Yeah, I'm super excited about it. And. And I have a heart for helping realtors. Like, I love helping them. And a lot of agents in my office are probably going, why? Why is she trying to help me? Like, or. That's so sweet, but why are you trying to help me? Like, nobody. I don't feel like anybody else. Like, I mean, our office, we do help Help each other. You know, we, we are like a family and every office is probably like that. But you know, I just really have a heart. And I'm like, let's take some, you look really good today. Let's take some pictures of you. And they're like, okay. They're like, why do you want to help me? And I'm like, I do. I want everybody to be successful. And that's why I wrote this book because I wanted everyone to learn from me and my experiences. And I feel like I have a lot of knowledge just being in the industry for 25 years and I just, I want to just help. You know, I've seen so many people come in, in our office and then leave after a year because they didn't sell anything. And I'm like, these steps in here will guide you to being successful, impact driven.
A
I love that we had you at Dallas Brooks and Road come in as a guest. Yeah, that was fun for our morning huddle. And I know several of my agents heard you speak and turned around and bought your book. And we're gonna have you back into to teach a class in a few months. So everybody stay tuned. You can come to Dallas, press road and tune into her class.
B
One CE credit.
A
One CE credit. Okay, so how does everybody get. We'll put this link to purchase your book in the show notes and all of the places. But they can get this right on Amazon.
B
You can.
A
And then they can reach out to you for where you're teaching. I'm sure you're going to put that information out.
B
Yeah, I probably have it on my website. LisaJohnsonRealTor.com and you can also purchase the book there. I think I have a little, I think I have a code or something for a little 15 off and. Or you can go to Amazon, Barnes and Noble, Target, they all have it. It was so funny seeing it on Barnes and Noble. Like their website Target.
A
I was like, woo, that's so great. And maybe we'll do a little promo giveaway.
B
Yeah, you can give that book away.
A
If you go to teresaflood.com and subscribe to. To my website, I will send something out about a way you can win.
B
Yeah.
A
A copy of this book. So we'll do something fun like that too. We'll use your creativity. Oh well, figure out exactly what that.
B
You'Re pretty creative too.
A
I want to be like you, girl. Oh, you're just so thankful you came and spoke with us.
B
This was so fun.
A
It was fun. And I would just ask everybody, go support this book. And Lisa, thank you for being just an amazing representation of our industry.
B
Thank you.
A
And a great friend.
B
Thank you.
A
So, just rooting for you all the way.
B
Thank you so much.
A
And that was another episode of the Upside podcast. And when you invest in your life, in your business, every single day, it's going to yield you great returns. Please tune in next week and again, like, subscribe, share, do all of the things, give us a five star review, invite somebody else to listen. So appreciate all your support and go make it a great day. Thanks for listening.
Episode: Mastering Your Circus: Interview with Lisa Johnson Juden
Host: Theresa Flood
Guest: Lisa Johnson Juden
Date: April 1, 2025
In this lively, candid episode, Theresa Flood sits down with her longtime friend and top-producing realtor, Lisa Johnson Juden, to discuss career longevity, authentic relationships, overcoming challenges, and Lisa's new book, Mastering Your Circus. The conversation is packed with honest stories, practical advice, and the creative strategies Lisa has used to thrive for 25 years in real estate. Lisa also delves into her journey as a first-time author, offering actionable insights for entrepreneurs and agents alike on building a business that is not just successful but also joyful and true to oneself.
[00:56–04:40]
[04:45–06:43]
[05:24–06:43 / 23:23–24:43]
[06:44–10:51]
[10:06–14:29]
[14:29–17:41]
[18:10–20:58]
[21:23–23:29]
[26:25–29:16]
[28:49–29:55]
On relationships:
“My business has always been relationship oriented... now I look back in my database and these are all friends of mine.” —Lisa, 05:24
On writing her book:
“I'm not a writer. Just do it.” —Lisa, 09:16
On authenticity:
“He didn’t really take off until he started becoming authentically himself.” —Theresa (referring to Kenny Chesney), 17:06
On social media pressures:
“You really have to be yourself on social media...I see some people acting like they shouldn’t.” —Lisa, 19:21
On business challenges:
“I talk about failing that real estate exam...I was 24, studying on the golf course, my beverage cart...” —Lisa, 23:29
On giving back:
“I want everybody to be successful. That's why I wrote this book, because I wanted everyone to learn from me and my experiences.” —Lisa, 27:14
Lisa Johnson Juden’s story is a testament to the power of creativity, authentic relationships, resilience, and continual growth—both in business and personally. Her “circus” metaphor is not just playful but deeply instructive for navigating careers full of moving parts and shifting priorities. The episode is a must-listen (or must-read!) for Realtors, entrepreneurs, and anyone feeling “stuck” who wants practical ideas infused with optimism, fun, and heart.