You Are a Media Brand...Whether You Like It Or Not: Our 2026 Family Reunion AHAs

Summary

TheUPside Podcast

Episode Summary: "You Are a Media Brand...Whether You Like It Or Not: Our 2026 Family Reunion AHAs"

Release Date: March 3, 2026
Host: Theresa Flood
Guest Co-Host: Seth Mills

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Episode Overview

In this episode, Theresa Flood and guest co-host Seth Mills unpack their biggest "aha" moments from the 2026 Family Reunion conference, focusing on the pressing intersection of personal branding, social media, artificial intelligence (AI), and messaging clarity. The discussion is lively, practical, and grounded in their experiences as business leaders seeking continuous growth. They examine provocative insights from industry leaders like Gary Vee, Giselle Ugarte, Donald Miller, and others on what it means to build a media brand, leverage AI, and stand out through clear, consistent messages. The episode is packed with actionable advice, real anecdotes, and quotable moments.

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Key Discussion Points and Insights

1. Turning Yourself Into a Media Brand (02:05–19:31)

• The New Reality:
  “You are a media brand, whether you like it or not.”
  The hosts underscore that in today's landscape, every professional must embrace their role as a content creator to be visible and relevant.

• Interest Media vs. Social Media:
  Seth shares Gary Vee’s perspective (03:03):
  “Social media doesn’t exist anymore... It’s now interest media. You do not get as much content from people you follow as we used to. You get content with the things you’re interested in currently.”
  – Gary Vee (03:17).

  The implication? Content now travels farther based on relevance, not follower count. Consistency and resonance are more important than ever.

• It’s Not About You:
  Success on social platforms means meeting people where they are, not pulling them to where you are (04:08).

  • Seth: “You have to meet people where they are, not bring them to where you are.”
  • Theresa: Highlights how your social feed reflects your life and interests, quoting Giselle Ugarte:
    “If your feed is a dumpster fire, well, your life is kind of a dumpster fire, because your feed is a reflection of what you stop and watch.” (04:09).

• Minimum Content Standards:

  • Stephen Womack’s advice (short form video expert):
    "Post consistently across all platforms with your face and voice. What’s the minimum standard? Do it every day and do it everywhere, all the time." (07:37).
  • Overcoming perfectionism: Not every video will be perfect. Embrace imperfection and keep showing up (07:58–08:28).

• Platform Insights:

  • Substack and Reddit are highlighted as rising content platforms for discoverability, as well as sources AI like ChatGPT references heavily (08:51–09:22).
  • Reddit, in particular, is cited as the top information source for ChatGPT:
    "Reddit is the number one information source for ChatGPT above everything.” – Seth (09:22)

• Connection Over Virality:
  “It's not about going viral… it’s about being viable.” – Giselle Ugarte (11:45).
  Social media’s purpose is relationships and business connections, not vanity metrics.

• Content Mindset:
  Define your audience before hitting record. Giselle recommends picturing one specific person, speaking directly to them, then editing out their name – ensuring authenticity and connection (12:47–13:05).

• Ego, Identity, and Sustainability:
  The tension between ego and genuine service is discussed, with Theresa warning of the dangers of tying worth to validation metrics (15:05–16:16).
  “Our identity is about the way we connect and serve others.” (16:00).

• Sink or Swim:
  Gary Vee’s warning:
  “If we’re not embracing social media, we will be out of business… we have to be posting content, we have to be posting video. It’s no longer an option.” – Theresa (17:03–18:31).

  And blunt truth about "outdated" value:
  “Your knowledge and your experience is worth zero. Now I can upload every contract into ChatGPT. This is a warfare of personal brand. Your reputation is now everything.” – Gary Vee (18:48)

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2. The Human Side of AI (19:31–32:15)

• AI as a Tool, Not a Replacement:
  "If you use AI to replace you, AI will replace you." – Giselle Ugarte (19:31).
  The winning approach is to use AI for scalability and capacity, but always add a human touch.

• Humanizing Content:
  Authenticity still reigns. Audiences are adept at sniffing out fully AI-generated, impersonal content.

  • AI is for amplifying your strengths, not outsourcing your personality (20:22–21:35).

• Best Practices for Using AI:

  • Speak your content—use voice memos or AI’s record features, then refine (24:07–25:30).
  • Explicitly instruct AI tools to “use my words exactly.” (24:54–24:59).
  • Seth cautions against editing AI-generated articles to "sound more human"—start human, enhance later (23:59).

• Getting Found By AI:

  • Neil Patel’s insight:
    “I’ve never seen a higher converting channel than ChatGPT at its beginning. It can easily convert two to three times better than email and text messaging.” (25:48).
  • Format and distribute content for AI discoverability. Consistency, captions, and showing up across platforms are crucial (29:32–30:40).
  • Hyperlocal, specific content improves discoverability, especially in competitive markets (29:57–30:40).

• Repurposing Content for Scale:

  • Break long-form content into multiple assets across platforms; don’t get stuck thinking you need new ideas every day (31:24–31:25).
  • Caption everything—the AI can’t “watch” your video (30:40).

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3. Clarity Converts: The Art of Clear Messaging (32:15–45:39)

• The Power of Repetition:
  Donald Miller’s “cognitive load” principle:
  “The lower the cognitive load, the more people place orders.” (36:16).

  • Repeat your core message until your audience can say it for you.
  • Success lies in depth, not breadth—become known for one theme before expanding (33:19–34:39).

• Keep It Simple:
  Tell stories, don’t show off with jargon.

  • Use plain language; for example, even words like "buyer," "seller," or "closing" can be unclear (37:00).
  • “I'm not here to sound smart, I'm here to be clear.” – Theresa (37:54).
  • “People don't care about your credentials. They just want you to be able to solve a problem.” – Giselle Ugarte (38:14).

• Elevator Pitch Anxiety:
  Can a stranger repeat the problem you solve after a 10-second conversation? If not, you’re not clear enough (39:48).

• Selfish vs. Service-Based Content:
  Gary Vee:
  “The reason most of you struggle with social media content is because your content is selfish. Buy this home from me. Come to my open house. Instead, be the PR agent or the mayor of the town you sell in.” (42:11)

• Frame Messaging Around 'You,' Not 'I':
  Shift your captions, emails, and scripts from "I" statements to "you" and audience-centered language (44:20–45:04).

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Notable Quotes and Memorable Moments

• Theresa Flood:
  “Truly, until you can teach it, you haven’t really learned it. And until you’re implementing it, you haven’t really learned it either.” (00:57)

• Gary Vee (Paraphrased by Seth Mills):
  “Your knowledge and your experience... is worth zero. Now I can upload every contract into ChatGPT. This is a warfare of personal brand. Your reputation is now everything.” (18:48)

• Giselle Ugarte:
  “If you use AI to replace you, AI will replace you.” (19:31)

  “It’s not about going viral… it’s about being viable.” (11:45)

• Donald Miller:
  “The lower the cognitive load, the more people place orders.” (36:16)

• Seth Mills:
  “Experience does not create confidence. Evidence creates confidence.” (05:07)
  On AI content: “We can’t create something to be human. There’s always going to be that sense that it was not rooted in my [authenticity] because it wasn’t.” (23:59)

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Timestamps for Important Segments

• Importance of Teaching and Implementing Conference Takeaways – 00:57
• Gary Vee: Interest Media & Relevance Over Follower Count – 03:02
• Giselle Ugarte: Social Feed Mirrors Your Mindset – 04:09
• Creating Confidence Through Evidence, Not Experience – 05:07
• Minimum Content Standards & Platform Breakdown (Reddit, Substack, Reddit as AI Source) – 07:33–09:22
• Strategic Interactions: Comments, Connections, and Viable Content – 11:45–12:47
• Ego, Identity, and Social Media's Toll – 15:05–16:16
• Gary Vee: Social Media Now a Necessity for Business Survival – 17:03
• Gary Vee: Personal Brand & AI's Impact – 18:48
• Giselle Ugarte: Humanizing AI and Not Being Replaced – 19:31–20:22
• Voice-First Content Development Advice – 24:07–25:30
• Neil Patel: ChatGPT Conversion Power – 25:48
• SEO and Practical AI Tools for Content Strategy – 28:41
• Repurposing Content for Scale – 31:24–32:15
• Donald Miller: The Importance of Low Cognitive Load – 36:16
• Jargon-Free Communication; Talking Like a Human – 37:54
• Gary Vee: Selfish vs. Mayor Content – 42:11
• 'You' vs 'I' Messaging in Communication – 44:20

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Actionable Takeaways

1. Show Up Everywhere, Every Day

   • Post content with your face and voice daily, across all major platforms (Instagram, Facebook, YouTube, LinkedIn, Substack, Reddit, etc.).
   • Repurpose long-form content into bite-sized pieces for reach and time efficiency.

2. Prioritize Message Clarity and Simplicity

   • Drill down on one problem or theme—clarity converts!
   • Avoid jargon and always double-check: Could an outsider easily repeat your value proposition in 10 seconds?

3. Humanize Your Use of AI

   • Use your authentic voice first and let AI enhance—not generate—your content.
   • Explicitly instruct AI tools to maintain your words and style.

4. Engage for Connection, Not Validation

   • Comment thoughtfully, interact authentically, and focus on building relationships, not chasing virality.

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Final Thoughts

Theresa and Seth close by emphasizing that the time to start is now—waiting will only make the transition harder and ultimately risk irrelevance. Whether it’s posting more, leveraging AI thoughtfully, or drilling deep into your messaging, the themes are action, consistency, and continued self-investment.

“When you invest in your personal growth every single day, it’s going to yield you great returns.” – Theresa Flood

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For more details and practical guides, listeners are encouraged to subscribe to TheresaFlood.com and watch for upcoming episodes focusing on leadership insights from the Family Reunion conference.

Transcript

[Teresa Flood]

Gary Vee, Giselle Ugarte, Donald Miller, and the Upside Podcast. What does that all have in common? We are dissecting so much today on social media, on AI, on clarity that converts. Welcome to the Upside Podcast. I'm your host, Teresa Flood, where we help you get unstuck in life and business by elevating your thinking and provoking meaningful change from the inside out. And I've brought Seth Mills back on the Upside. Hey, host with me today, everybody. You guys absolutely loved our mega camp Aha episode, so we decided to do it again for Family Reunion. Yeah, I love it. So we're gonna have a really great conversation today. So thanks for joining me.

[Seth Mills]

I'm so excited. We've talked about less than half of what we want to talk about.

[Teresa Flood]

I know probably, like, we were kind of joking that this could go on and on and on. And really we're just filming Upside episodes for the next, you know, six months, but we're not gonna do that.

[Seth Mills]

Okay. So the first call to action. Drop your comments below if you'd like to hear a six hour video conversation between us.

[Teresa Flood]

And yes. So I am really intent, though. This year we spend a lot of money going to Family Reunion, investing in this. And I think so many times people go to conferences, myself included, and we come home and we put our notes on the dresser drawer on the, you know, desktop, and we implement a few things, but we don't really dive deep and slow down and really absorb the material. And truly, until you can teach it, you haven't really learned it. And until you're implementing it, you haven't really learned it either. So.

[Seth Mills]

That's so true. And as technology has gotten better, it's really easy to capture really broad notes, which then, if you have so much more content, sometimes it loses the context. That's so good. And it's so easy to, like you said, just pack it away in a drawer especially. I've got like the entire transcript for all of the sessions. I recorded them on my watch. It made it super simple.

[Teresa Flood]

Yeah.

[Seth Mills]

And I'm so glad that we're diving on this and we're going to spend like three weeks or so unpacking all of this. It. It brings it to life.

[Teresa Flood]

Yeah.

[Seth Mills]

And I'm already seeing immediately, not just for myself, but the other agents that went with us. We're taking action on it faster.

[Teresa Flood]

I totally agree. So today for this episode, we got to narrow it down to three big kind of big ideas and big takeaways. So we're going to get really specific on the technology piece of social con of AI. So we're going to talk first and foremost about you are a media brand and what does that really mean? Gary Vee got very aggressive and stepped on our toes a bit. And then we're going to talk about AI and really kind of some new takeaways that we got this week from the AI portion of the conversation. And then we're specifically going to dive into the power of clarity in our messaging and are we, are we really getting clear enough in, in the messages that we're telling, the stories that we're telling and all of that? So we're going to start though with you are a media brand.

[Seth Mills]

Oh, man. I mean, can we talk about this? Gary Bannershaw, Gary V, as most of y' all know him, had a really hot take and it came like pretty early on in this.

[Teresa Flood]

No.

[Seth Mills]

Yeah, right. Gary Vee with a high. No. Well, he said that we got it all wrong, that it wasn't social media con. It should have been interest media con. And I just want to read a quote from him. He said social media doesn't exist anymore. Now, that's not entirely true. Right?

[Teresa Flood]

I mean, it doesn't actually exist.

[Seth Mills]

It does, but here's this point. It's now interest media. You do not get as much content from people you follow as we used to. You get content with the things you're interested in currently. Think about like if you love pizza, then in your reels feed, it's going to be a whole bunch of people slicing pizza and tossing dough in the air. The brand new account quote can get now get a hundred thousand views on its first post based entirely on relevance. And I think that shatters a lot of the myths that we have about being an expert and showing up regularly and talking about ourselves. I met with an agent yesterday, was like, I am so excited to tell the entire world all the reasons they should work with me. And I just bless her heart. Like, she is going to be a great agent. I know she's going to be. And she's going to be in for a really rough ride. Understanding that she's got to meet people where they are.

[Teresa Flood]

Yeah.

[Seth Mills]

Not bring them to where she is.

[Teresa Flood]

Well, Giselle Ugarte said if your feed is a dumpster fire, if you're listening to this, you know, then your life is kind of a dumpster fire because your feed is a direct reflection of what you like, what you're watching, what you're stopping down on. So, so kind of to the point of Gary Vee meaning so Much of what we're posting is not even going to our followers. It's going to people who are expressing interest in some way to the type of content that we're creating and we're posting. Yeah, he was very. One of my favorite things he said was, if social media is not working for you, it's because you're not good at it. And I thought, okay, well, there you have it. I mean, really. And there's so much truth to that because it's working for so many people. And so if we're not getting the results, it could. Could it just be that we're not good at it yet? You know, we're not consistent enough yet?

[Seth Mills]

I love that. How do you get good at anything? It's time on task, over time creates excellence. And I've heard this, and it's been rattling in my brain a lot that there's a misconception that experience creates confidence. And for anybody that's ever recorded a live video and watched it back and felt terrible about what they saw knows exactly that a bad experience does not create confidence. That evidence create confidence. And so over time, we're going to create evidence that we actually can create good social media. We start getting new followers. We have people engaged with something like, out of a hundred videos I post, maybe one actually has some engagement points, and we start leaning into that.

[Teresa Flood]

Yeah, well. And confidence is also created when we keep the promises we make to ourselves. And so there's an aspect of confidence that will be created by saying, I'm going to do. I'm going to put myself out there on video. I'm going to do something that's really uncomfortable and my confidence is increased, not because of the results, but because I did what I said I was going to do. I'm overcoming an obstacle on this. You know, we are how we are. We look how we look, we sound how we sound. Now, I will say lighting does make a massive difference.

[Seth Mills]

So thank God.

[Teresa Flood]

Yes, get yourself a ring light. I mean, that can take a few years off the face. However, at the end of the day, we sound like we sound. We look like we look and. And so many of us. I think Gary V. Said something to the effect of your ambitions don't match your actions. Was that the quote or something very similar to that. Essentially we say we want all of these things, and yet we're showing up so subpar and so reduced. So there was a lot of conversation on, okay, what is the minimum requirements

[Seth Mills]

on ding.

[Teresa Flood]

On social and on video?

[Seth Mills]

Really interesting. So let's Talk about the. I want to double down on the idea real quick. You were talking about evidence and evidence of who we say we are. That's the identity. And don't we craft our own identity? If it's, if it's evidence of who we say, we get to choose who we say we are to the entire world. Okay, so now I've got a good identity. I start lining up my content and then what's the minimum strategy that I can win? And it just blew my mind. Okay, I want to read a quote from Stephen Womack. He's, he's a expert on video and short form video specifically. He had a whole formula. I don't want to talk about that.

[Teresa Flood]

Go follow him. I mean, he's got great stuff, really good stuff.

[Seth Mills]

Post consistently across all platforms with your face and voice. What's the minimum standard? Do it every day and do it everywhere, all the time with your voice and with your face. It's, it's, it's everything like that. Your person needs to be out there for everybody to see. And if you're not continually pushing the limits of how you're showing up big, that you're not doing enough.

[Teresa Flood]

And truthfully, if you're posting a video with your face and your voice every day, not every video is going to be perfect. Not every video is your best video. Not every video is highly edited. And actually that can work for you less than the highly edited stuff. So you have to get very comfortable with the cadence of imperfection and putting it out there. So seven platforms. Instagram, Facebook, YouTube.

[Seth Mills]

Facebook. You say that?

[Teresa Flood]

I think I said that. LinkedIn.

[Seth Mills]

Yeah, LinkedIn. Okay, so a couple new ones.

[Teresa Flood]

A couple new ones. I had to, I had to Google it. I've heard of it before, but I thought I did download the app, thank you very much. But I'm not on it at all. I've never used it.

[Seth Mills]

So I've been following a marketer on Substack for a while because he produced good content about like how to write good copy. And so a good copywriter is going to write good long form content.

[Teresa Flood]

It's a writer's, it's a writer's app.

[Seth Mills]

People publish books there to be discovered. They test their blog posts, they gain a follower. And it's a collaborative community as well for writers where they comment on each other's things. Substack actually shows up in one of the top platforms that not only is it trending and gaining new traction more than most, it also shows up on, on the platforms that AI is pulling from. So if you want to be well known, you're writing on substack, the biggest one. That blew my mind and it's going to blow the mind. Somebody here.

[Teresa Flood]

You're going to cringe when you hear this.

[Seth Mills]

Yes, I cringe so hard. Reddit. Reddit is the number one information source for ChatGPT above everything like 60% weights of ChatGPT pulls from Reddit and the conversations there.

[Teresa Flood]

Reddit is a gossip rag. I just can't get my brain around that.

[Seth Mills]

You know, here's.

[Teresa Flood]

I know it's not, but that's where I see Reddit showing up.

[Seth Mills]

I think so much of it is, and I think it's how you show up. So most of us show up in Reddit as a consumer.

[Teresa Flood]

Yeah.

[Seth Mills]

And really, if you, if you Google, there's a lot of Reddit feeds that come up as information and, and it kind of made sense when he started going into it. You can't be an idiot on Reddit. You can't say things that are just like, purely not true because you get totally shut down. Yeah, exactly. Everybody, they make it disappear. Like bad information just purely disappears. Now, people treating people poorly does not disappear, unfortunately. But talk about being a contributor to show up to that space and to start contributing. So I've been experimenting over the past week with Reddit.

[Teresa Flood]

Okay.

[Seth Mills]

Because I've gone there for information. If you want to find anybody that spent a hundred thousand hours on researching the one thing that nobody else in the world has researched deeply, you'll find that person on Reddit. So I've always enjoyed reading their take.

[Teresa Flood]

The only thing I've used Reddit for consistently was when I used to work out at Orange Theory, people would post what the workout was ahead of time. And so you could go and you could see kind of what the workout was going to be, whether you wanted

[Seth Mills]

to go that day.

[Teresa Flood]

No, I committed to my routine. I would go anyways. But sometimes it was nice to know.

[Seth Mills]

So I experimented with a couple different content strategies. And as I was posting things, these moderators started taking down my content. I'm like, what am I not getting? Because my stuff is not pulled down from any other platform. But in Reddit it was not working. And then what I thought was really well written would, like, receive no upvotes. Let me try something different instead. And so I looked at the newest posts and I jumped into those posts and I just wrote something that was authentic, that was new, that was helpful, and I just posted it up. And I'd find if other people had posted Comments. I would comment on their comments and like overnight it changed and immediately people started engaging with the content and voting it up by being helpful. It drove it to the top. They were not original ideas, they were not brilliant. I think in any way. It's the fact that they were helpful. And I gotta believe over time if I continue to post that kind of content, that's the kind of thing that ChatGPT pulls from to say this is a helpful person that is knowledgeable in this space.

[Teresa Flood]

Right. Well, and you know Giselle, when she was talking about just the power of connection and connection is what breeds relationship and relationship is what breeds business. And I think it was her. I'm not sure that said going viral is not the goal that really sometimes that can actually hinder us because we have then followers and people that are never going to buy from us. It's not about going viral, she said, it's about being viable. And the ultimate goal of social media is not social media. It's what it's going to lead to with connection, with relationship. And so it does have to be also a two way street. I think sometimes we get so concerned also about what we're posting as opposed to what we're commenting and how we're interacting and how we're showing up on other people's pages and how we're responding to DMs and how we're dealing maybe with crazy people that are posting weird stuff, but being sure that it is interactive and that the point of it at the end of the day is connection, that leads to relationship, that leads to business.

[Seth Mills]

I love that. Okay, so Gisele had some really good advice. I'm kind of reading ahead on here, but she said before you close, start filming video. She said, close your eyes. I want you to think of one person that you would love to see your content write their name down. And when you're about to film a video, actually say their name out loud.

[Teresa Flood]

Yes.

[Seth Mills]

And then in post edit, like before you post it just cut out their name. But then you're like mid sentence, you're talking directly to that person. And so if you want engagement, and that's going to be authentic too because you're not going to include a bunch of BS that that person doesn't want to hear if you know you're speaking directly to them. I also think back to Megacamp. Marcus Sheridan talked about all of the content that you create online either builds trust or it diminishes. And it creates space between you and the consumer, between you and AI and so if you're speaking directly to that person and you know authentically who you are and who you want to show up to be with that person, you're going to build trust very naturally.

[Teresa Flood]

Yeah. Well, and one of the questions that was asked is, are you on social media to get validation and significance, or are you there for growth and contribution? And one of the questions that I ask anytime before I stand up to speak, before I record an episode, am I trying to be impressive or am I trying to be effective? Am I looking to make an impact, or do I want people to be impressed, entertained, and what have you? And I think when we come from the place of I'm posting this, I'm interacting in this way for growth and contribution, you cannot lose.

[Seth Mills]

No, you're right.

[Teresa Flood]

You can really lose, though, if you're trying to go viral, if you're trying to have significance, if you're looking for validation, I mean, that's a surefire way to be really disappointed and depressed. And that's why social media, I think, messes up so many people, because they're coming to it looking for validation and acceptance as opposed to saying, how do I use this platform to be impactful for my own personal growth to come from contribution? And I don't have to be impressive, I just have to be impactful, and I will be impactful for everybody, but I have to be impactful to the people that I want to speak to.

[Seth Mills]

Yeah, the most important, and it's probably the person you used to be or the person you most relate to naturally kind of speaking to your cell phone.

[Teresa Flood]

Hats off to Rory Vaden for that one.

[Seth Mills]

Oh, yeah.

[Teresa Flood]

Most powerfully positioned to serve the person you once were.

[Seth Mills]

Yep. I hadn't made this connection until you were saying this, but Gary Keller opened the entire weekend and CEO Summit talking about identity and ego. And I know that ego has always been. It's been a struggle because it can be such a driver and it can cause you to accomplish such great things. And it so easily can be the. Well, I guess it's like, are you using it to propel you or is it driving? And I'm still searching for ways to say this, but the ego, when showing up online, if you care about the way that you look, you're going to have a little bit more care. And the way that you present your identity, the words that you choose, your backdrop, the way you're old and you're like, the skills that you develop and all of that, it matters how you engage with other people.

[Teresa Flood]

Sure.

[Seth Mills]

But if if it's not from a position where you're enhancing your identity, then it's all wrong.

[Teresa Flood]

Yeah.

[Seth Mills]

Because our identity is about the way that we connect and serve others, connect with and serve others.

[Teresa Flood]

And.

[Seth Mills]

And the ego can help us enhance and be a better version of that thought leader in that space.

[Teresa Flood]

So good. We could do a whole episode, honestly, on that conversation he had on identity versus ego. Really, really good. And I do think it shows up a lot in the social media space. And I think that is sometimes why entrepreneurs and business leaders are afraid to embrace it. Totally. Because there's a fear, a little bit of it corrupting character or it's messing with headspace. And there is a concern for that. It does do that. If we're not really careful and purposeful about what we're doing and finding our identity and worth. Not in the amount of likes, comments and all of those things, however, that's the same when we're doing that in our business and it's about the award we get at the end of the year or the ranking that we have. I mean, all of that is such a false sense of greatness. Okay. But let's, let's kind of tailor it back because there was a couple comments, I think, just really, I mean, Gary Vee, you're not familiar with Gary Vee. He's just very straight to the point. He does not mince words. He's going to tell you exactly how it is and it's. It's going to offend a little bit because he pushes a lot just on. He pushes on mediocrity. But not just mediocrity. It's a. What a lot of people would think is greatness. And he calls it out as mediocrity, which is, can be very, can be very challenging. But he really focused on the fact that if we're not embracing social media, we will be out of business. This is not a. At this point, it's. We have to be posting content, we have to be posting video. It's no longer an option. He did something really effective and had everybody who had been in the business. I can't remember who was 15 or 20 years. Do you remember this? Yeah. And wanted to still be in business and for more than five. Right. So if you were going to be, you'd been in the business 15 to 20 years, but you're going to retire next year. Stay seated. And there really is a danger for those who have been very, very successful at whatever it is they're doing, whether we're talking social Media or AI, just massive changes in technology, specifically, who aren't willing to adapt that Runway of success if we don't. And the hard part is, is you don't often realize it's too late until it's too late.

[Seth Mills]

Right.

[Teresa Flood]

And so you have to heed the warnings of now's the time, start posting. You have to change it. This is no longer negotiable or debatable. Now's the time to do it before it becomes readily apparent. So it doesn't feel painful until it's painfully too late.

[Seth Mills]

Yeah. Well, so many agents have sourced their value and their knowledge and experience. And there's a quote from Gary says, this is Gary V, not Gary Keller. Gary Vee said, your knowledge and your experience, this is the pull your toes back moment is worth zero. Now I can upload every contract into ChatGPT. This is a warfare of personal brand. Your reputation is now everything. And we can have a reputation of knowledge and experience.

[Teresa Flood]

Yeah.

[Seth Mills]

Are other people saying that about us? Because us saying it is not enough. Us saying that we're responsive is not enough. We have to have other people. We have got to have a brand that speaks that for us.

[Teresa Flood]

So good. Okay, let's, let's kind of move into AI, which will be. I think we're kind of. It's going to bleed over perfectly. One of my favorite quotes on AI was also Giselle and she said, if you use AI to replace you, AI will replace you. I mean, it was so good. And the power of humanizing your content, your captions, your newsletters, your emails, your video, all of it has to be humanized. That's the power of who we are. AI should create scalability, it should create capacity, it should enhance. And yet it's. The human element is still so key and powerful.

[Seth Mills]

It really is. The rest of that quote, she said, the ones who are going to win I really like looking at. It's great to use those scare tactics to draw an attention.

[Teresa Flood]

Yeah.

[Seth Mills]

And yet as leaders like we should be moving away forward, the ones who are going to win. You're using AI to multiply you, to extend you. If you don't know your own voice, if you don't know how to make your face look energetic and excited, then AI is not going to help you. And so there are some things very personally that we've got to be accountable for and how we show up between people, interpersonal skills more important than ever. And there's nothing that AI can do to change that. I mean, yes, we can upload a photo to chatbots with a nice prompt and get a really nice photo. And that photo is static. And the moment we see somebody else post the same kind of photo, we immediately lose trust. It's fake. It does absolutely nothing fiat. That's a toy. That's not a tool. It's not a teammate. We've got to make it a teammate. What is it doing to help to amplify? We've known this for years. The greatest real estate agents that build teams, they build teams to amplify their greatest natural strengths. They don't bring in people that bring additional strengths necessarily. It's to counterbalance what they do well so they can do more of what they do best.

[Teresa Flood]

Yeah, well. And I think we've, we're even seeing a little bit of a, a swing on AI in that people are sniffing out completely AI generated content. They want humanness to. It doesn't mean AI is going away. Like so for anybody who goes see, yeah, people are sniffing it out means AI is going away. AI is definitely not going away. It's here to stay. And it's become appreciated to know this is what Seth actually thinks. This is how Seth is going to write it. And there's a power of that to make sure that we are using it for scaling capacity, but really humanizing it. So I have a question. So when you write something and you use AI to make it better, do you write it all and then put it into AI? Do you have AI write it first and then make it your own? How do you feel like it gets your best voice?

[Seth Mills]

I love this idea. Okay, so the more that we use it, the more it's going to understand us. Yeah, there's an understanding and then there is a recommending. And this works in both ways. If we want AI to find us first they need to understand what we're saying in the public sphere in order to recommend us. And then we have to have enough quality and people repeating that we're good people to listen to for AI to recommend us. It works exactly the same if we're using AI to produce content. So it first must understand who I am and what I'm saying. I've got to have an intelligent conversation prompt. Engineering is the most critical thing that we can do. And it's not like I've heard 9 point and 11 point plans and we've seen presentations. It's like, yeah, I don't know, I can't carry around a note card with

[Teresa Flood]

all these a lot.

[Seth Mills]

Yeah. So crit, what's the context? What is the Role interview me. And then here's your task. Do this thing. And like, I can remember four points. I need things to be very simple so I can operate within it. Okay. So it's got to understand what we want to accomplish, and then it then can recommend how we might show up in the best way. So I found it really effective to create outlines, bullet points where then I can go and use my human voice to write all the content. I found it to be terribly ineffective and very fake. It's not my voice. It is a. It's a falsehood for me to think that I can go have AI write an article and then I can go edit it to make it sound human again.

[Teresa Flood]

Yeah, Just take out the dashes and then you're good.

[Seth Mills]

Right. It wasn't human to begin with.

[Teresa Flood]

Yeah.

[Seth Mills]

And so we can't create something to be human. There's always going to be that sense that it was not rooted in my. Because it wasn't.

[Teresa Flood]

Well, and I think that's a great tip for people because one of the things that I love about doing this podcast is everything that I'm doing on social and captions and all of that come from the transcript. And so it's all my voice, all my thoughts, literally how I say it, and the cadence and the words that I use. And so I'm able to start with my voice with everything else that I'm doing off of that. And I think a lot of people aren't writers. They struggle with writing. I get that. And so maybe talking to your AI is key on that. Right. So you don't have to start a podcast to do this, but start just recording voice memos and that type of thing with your thoughts and your ideas, and then have it polish it into a good grammar. Interesting way.

[Seth Mills]

Well, and to be able to tell it specifically. Use my words exactly. Use my thoughts exactly.

[Teresa Flood]

Yes.

[Seth Mills]

Help me refine them and make them look more polished, but use exactly what I said. Your tone will carry through. I just love that. And a really practical thing. Yeah, voice memos, that works. And instead of sitting there and typing and trying to think something out, you can just hit the little microphone button on Gemini or Chat GPT for that matter, and just speak as long as you want. And when you're done speaking, have it wrangle everything that you said and make sense of it. If you want to go and talk for seven minutes about the kind of project that you're building or the kind of article you want to write. Makes it really, really easy.

[Teresa Flood]

I think that's I think that's a great takeaway that I hope some people will get out of their heads around with some of the writing on it. Go ahead, say something.

[Seth Mills]

Well, I was hoping we could talk about the other side as well, having AI find us. Am I getting ahead of myself?

[Teresa Flood]

Nope, that's perfect. That's exactly where we need to go.

[Seth Mills]

Okay, so Neil Patel, which y' all gotta look at. Neil Patel. I've never been, I don't know if I've ever had a speaker that I was so impressed with the breadth of knowledge and like as much as he said that was really good and deep and research backed, I felt like there were like a hundred hours worth of content behind one sentence. He said the guy is just, he's just a genius. And he's. And it's very practical too. He is applying things on a regular basis. So he's telling you what works and what doesn't work based on his own research and his own practice. He said, I've been in marketing for 24 years and quote, I've never seen a higher converting channel than ChatGPT at its beginning. It can easily convert two to three times better than email and text messaging. So if we're not taking it seriously to have our content be understood by AI and formatted in such a way that it can be delivered intelligently, we're missing the boat. And this is something we gotta start now because this is a. There's no way that as a person I'm going to be able to create enough content today to be found by AI. This is. I've got to do it today and every day. This is why our previous conversation we were talking about it's an everyday, on all platforms, with our face and our voice, all of it. Because there are professional marketing companies that want to squeeze us out of this space.

[Teresa Flood]

Sure.

[Seth Mills]

And if we don't do something about it, they will.

[Teresa Flood]

Yeah. So at Mega Camp we had Marcus Sheridan, which you referenced him earlier. And I would tell everybody that is an incredible book, endless customers and it really gives you the blueprint. I, I don't know that from what I have learned about AI, to me, that has been the most tactical, implementable system to understand how to get found on AI and the kind of videos you need to be creating, what kind of questions you need to be asking. And so I would encourage anybody to go get that book, to read it, to start implementing it, because it was just really, it was really solid. So you and I are working on that for Keller Williams, Dallas Preston Road and We're starting to create videos that are asking questions that are. Consumers are searching, agents are searching online. So we'll post our results shortly. Well, it'll take a little while to get results, but we're absolutely starting to implement that. And it does take time. I mean, it's a slower process. It doesn't happen as fast as we would like it to happen, but we know that that is. That's what's going to make a successful 2027 and beyond.

[Seth Mills]

Yeah. Real quick. If, if. For anybody watching, if you find that it's a really complicated concept and you wish for some shortcuts that AI can enhance you in this, reach out. Because I've built a custom Gemini gem that takes these principles. It makes them very approachable with within five minutes, you can have a content strategy for basically anything that you wish to build. Where at least the thoughts behind the structure. Because I think that's one of the things we struggle with the most, is how do I organize my thoughts? I have great thoughts. Yeah, but like, what do I put first? And like, what's my thesis and then what do I put in?

[Teresa Flood]

What do I paralyze then? Yeah, because that's like a lot.

[Seth Mills]

Right. And even if I write something, how do I analyze whether or not it's good and it's effective? This tool does all of that. It will help you structure your own personal thoughts. It'll help you think of things you hadn't thought of yet, and it will analyze what you've done so that you can go and enhance it before you deliver it to the world.

[Teresa Flood]

Yes. Well, I get. I get multiple emails every week from people around the world letting me know how to improve my SEO on my YouTube channel. So with a whole little markup of my. If Anybody has a YouTube channel, I guarantee you are also getting these same. Wonderful.

[Seth Mills]

Can I request on your behalf. Yes, you just drop them in the comments. If you want to tell her how to enhance her, just drop them below.

[Teresa Flood]

Just drop them below. That would be great. That would also be helpful, wouldn't it, to. To all of that. Okay, so any other things on AI, really specifically?

[Seth Mills]

Yeah, okay. Just a couple of things. Really solid quotes. AI can format the data, but you must deliver the human connection. There's. There's a section they were talking about discoverability and local market. Like, how do you discover. How do you create that? And hyperlocally, which is really neat because Zillow and these, these other, like, big media companies. Because, I mean, make no mistake, Zillow's always Been a media company.

[Teresa Flood]

Right.

[Seth Mills]

They're just approaching in such a way that we didn't realize it. They're going to own a lot of spaces that are very, very challenging for us to ever even squeeze into. And even if we break in, we have like a sliver of the market share. But your neighborhood, you can. So hyperlocal long tail search terms. AI recommends agents who are cited across third party sites. So back again, lots of things. Put your content everywhere. Make sure that you're talking about your neighborhood. And what do people want to know about your neighborhood? What do people want to know about the city that you're moving to? What, what neighborhoods are people moving from that they're moving to your neighborhood? What states are they moving from to move to your city? We ask ourselves these questions. There's some really logical stuff that we can build out.

[Teresa Flood]

And just make sure on your video everything needs captions because it's not listening to video. It needs captions and then it needs to be in the, in the title and it needs to be in the, in the captions. Not the, like the description, the transcription. All of that has to blend out.

[Seth Mills]

Overkill.

[Teresa Flood]

It seems like overkill. Well, and this is the beauty of long form content is that if you start filming longer content, how do you repurpose that content multiple times? And this is how you start thinking about scaling. Because it's very overwhelming to think I have to post a video with my face and my voice every single day. And if you're trying to come up with something completely new and brilliant every single day, they never said it has to be a completely unique idea that you've never posted before.

[Seth Mills]

Right.

[Teresa Flood]

So how do you take one filming session and then you break it up into multiple content? So for instance, for the upside, I, we drop an episode every week. So there's an episode drop reel, there's multiple clips of the reels that are posted. There's a carousel post, there's a quote post, there's about to be more B roll posts all on the same topic. I'm not coming up with new concepts. So anybody can take an idea or a theme for the week or the month and then say, okay, how do I take this and repurpose it multiple, multiple times, same thing across multiple platforms. Some of it is a little bit different how you're going to, what you're going to post on multiple platforms and how it's going to post, but the same idea, the same question that you're answering. It doesn't have to be completely innovative every Single time, and then you can repurpose it.

[Seth Mills]

Right. You got to get content in the first place in order to have anything to repurpose.

[Teresa Flood]

Well, that is true.

[Seth Mills]

So we got to start. So I think about Jay Shetty closed out the entire family reunion. And he talked about his thought model for times, like the habits that we build that develop resilience. And I started doing a little bit of research because actually, it's funny, he didn't give the S in the model. He talked about sleep, but I don't think he ever put it up on the board. And it was just time on the board. And I found that speakers do this intentionally so that you go follow them. You search like, what is this thing that he didn't finish in his presentation? Okay, so I encountered. He's been talking about time, not times, for a really long time, but the I has been three different things. And so even he's taken. His keynote speech is the product of content that was not perfect when he issued it and it was not perfect when he revised it. And I would imagine he would say it's still not perfect today. And yet he's paid how much to go speak on big stages with imperfect content that he delivers very effectively and very confidently, knowing that it's kind of a living, breathing animal.

[Teresa Flood]

I just think that's so good. I think we get so overwhelmed with all of the things, and ultimately nobody's gonna do it all. You can't know it all, do it all, or have it all. And we tend to go very, very broad as opposed to going deep. Yeah, let's double down on this. Let's talk about this more. Let's get really clear on it and drill in as deep as we can go and then say, okay, I'm gonna expand. And if you. If you tie that back to Rory Vaden, who has the company Brand Builders, he talks about Sheehan's wall and the idea of if you're going to go from unknown to being known, all of us are unknown to a lot of people and a lot of our customers and consumers and people that we want to know us. The only way we're going to get from unknown to known is to go through the same. Start punching at the same piece of the wall over and over. And with so many times we're going here and there and, you know, kind of a shotgun approach, and we never actually punch through. And we get complicated and complication doesn't scale. Simplicity scales. And so keep it simple, stupid.

[Seth Mills]

Well, also, if we are hidden everywhere and it's not effective. We get really tired.

[Teresa Flood]

Yeah.

[Seth Mills]

And we may not have the energy that's required to finally break through.

[Teresa Flood]

Yeah.

[Seth Mills]

Just burn ourselves out. This is, I think, a perfect segue to the idea that clarity converts.

[Teresa Flood]

Clarity converts.

[Seth Mills]

Right. So in order to deliver clarity, we both have to simplify our message. We've got to come at it from a bunch of different angles, and we got to repeat it over and over and over again. This idea of Sheehan's wall, I gotta know exactly where I'm pointing. Not anywhere else. I gotta deliver all of my content right there, and I gotta be willing to come back. Even if I struck at it a hundred times. I'm going back again for 101, 105. I'm just gonna keep going until I break through.

[Teresa Flood]

Yeah. Well, great leaders say things until people. Other people are saying them. That's also great marketing. Right. When other people are singing your. Your jingle, when they're repeating your slogan, that's when you know you finally got across. And that doesn't happen typically after one time. I mean, that's the. That's the outlier. It's multiple times of the same message and getting so clear. And the challenge. A lot of times, the reason we're not clear is that we're not clear.

[Seth Mills]

Yeah, true.

[Teresa Flood]

We don't know who our ideal client is, or we don't know what our target neighborhood is or price point. If we're talking real estate or messaging is. Is. We're afraid to kind of niche it down for fear of missing out. And so we first. We'll never have a clear message if we ourselves are not clear.

[Seth Mills]

Well, you talk about jingles, and by the time anybody can recite a jingle, everybody else is tired of hearing it.

[Teresa Flood]

Yeah.

[Seth Mills]

And think about whoever created that jingle was tired way before anybody else is tired of listening to this.

[Teresa Flood]

Yeah.

[Seth Mills]

We gotta repeat. Okay, so some practical things. Donald Miller, an expert on story brand framework, has been the thought leader in this space for a long time, said, quote, the lower the cognitive load, the more people place orders. You're probably so close to your business that you're assuming they know more than they actually do. You actually had a conversation with somebody in a previous podcast episode that talked about, what did he say? Nobody knows what you know to the level of what you know.

[Teresa Flood]

Right.

[Seth Mills]

That's not your one at all. Yeah. Dr. Bruno. But we're so close to it, we don't even realize it. So to be intentional, to step back and say, okay, if I had fresh eyes, would I even understand the Terminology that I'm using.

[Teresa Flood]

Okay. So I had a really cool appointment earlier today with an agent who English is their second language and they just learned English. English. I can even speak English. English in the last two years. Wow, she sounds amazing. I was blown away when she told me she had just learned it in the last two years. And what she said was, sometimes I struggle with the terminology. So I just explain what it is. And I told her, I said, oh, well, you have a huge advantage because all of us should quit using the terminology and all of us should be explaining the word and saying what it means. Not saying the, the term, the industry term, if you will. So they put one of the speakers put up on the board or on the screen all of the industry words in real estate that we should quit saying. And some of them really simple like buyer, seller. These are not, quote, complicated words. Closing. Closing. Right. When we take for granted that everybody knows what closing is, that's a very industry term. So really getting comfortable with saying, I'm not here to sound smart, I'm here to be clear.

[Seth Mills]

Yep.

[Teresa Flood]

And we're not trying to impress you with my knowledge. I'm here to help you understand something.

[Seth Mills]

So Gisele spoke on this and she said, quote, people don't care about your credentials. They just want you to be able to solve a problem.

[Teresa Flood]

Yes.

[Seth Mills]

And she was saying it at the end of this conversation. She talked about terms like inventory and CRM and escrow and dual agency. She said, eradicate them for. From our vocabulary, which I don't know if I'll go that far, but maybe from my consumer facing vocabulary. Because if people don't like, if they tune out because they don't understand one word that I say.

[Teresa Flood]

Yeah.

[Seth Mills]

Then I've missed the mark because maybe there's really helpful things after that. I'm there to help them solve a problem. And if they tune out because I'm solving it the wrong way, they may not understand. People are, they just don't care. They'll have no things.

[Teresa Flood]

Yeah.

[Seth Mills]

Like we want to feel impressive. Of course. Like everybody wants to look good and be right, but it means the consumer wants to look good and be right.

[Teresa Flood]

Yeah.

[Seth Mills]

And if they don't understand our terms, they don't feel very good about that.

[Teresa Flood]

Yeah. Well, I think, and especially on video, because you have to capture that interest.

[Seth Mills]

Yeah.

[Teresa Flood]

And you know, there's, there's trust is built in multiple ways. It's not only one way. Competence is certainly one of the ways that we build trust, but it's not confident. Competence That I know you know things. It's competence that I know you can help solve my problem. It's competence that you can help help me with whatever it is my challenges. And so just kind of having a reframe in, in our thinking about the kind of video and the kind of content that we're posting. And it sounds kind of bad to say dumb it down, but truly dumb it down.

[Seth Mills]

Okay, so back to Donald Miller who is by the way again, an expert on storytelling.

[Teresa Flood]

Yes.

[Seth Mills]

And so I'll listen to what he says. And he's. When he talks about making a message that's clear enough, does it fit into a simple three step plan? Can a stranger easily. This was the test for me and where I felt really seen. Can a stranger easily repeat what problem you solve after a 10 second conversation? So the elevator pitch is more important than ever. Not because we need an also because we can meet people in elevators or stand up at a networking meeting or anything like that. Also, how many times do we have to get in front of social media? What problem do you help people with?

[Teresa Flood]

In the upside, we help you get unstuck.

[Seth Mills]

Yes, I know that immediately. And you can have.

[Teresa Flood]

How many times have I said it

[Seth Mills]

over and over again? Are you tired of saying I've actually

[Teresa Flood]

thought about changing it because I'm so tired of it and I understand that that's not key.

[Seth Mills]

Right. But I know it's.

[Teresa Flood]

I think I have opportunity to get even more specific and narrow in on what.

[Seth Mills]

Right.

[Teresa Flood]

So okay, Donald Miller's story about this is so interesting. So he was on an airplane headed out to speak to a keynote speech and he sat down next to a guy at the airplane. He said, hey, I broke my cardinal rule and talked to the guy next to me because he was reading his book. And so he just said, hey, you know, I see what you're reading there. You like the book. And the guy said, oh, I love this book. This is the greatest book. I've read this book multiple times. And Donald Miller's like, oh, wow, that's awesome. What do you like about the book? And starts asking him questions and the guy is clueless.

[Seth Mills]

He says, photos on the back of

[Teresa Flood]

the book, his photos on the back of the book. The guy is absolutely not clued in at all to the fact that the author is sitting there. I mean, thank God he liked it. Although that would have been some really honest, brutal feedback. And he, he was asking him questions like, what do you like about this book? And you know, how has it helped you? And all of this and he said the longer the guy talked, the less I wanted to read the book because it was so unclear. He wasn't able to articulate what was the one message and who should read this book if somebody needs to get. He said, I realized I was really good at writing 300 pages, but I was really bad at writing a back cover. And getting has to be so simple that anybody can understand it, that it's duplicatable, that it's repeatable, and that there's no question about the

[Seth Mills]

specificity.

[Teresa Flood]

Thank you. That could have gone really long for me to finally figure that out.

[Seth Mills]

We're here to help each other.

[Teresa Flood]

Thank you. That's good. English is hard.

[Seth Mills]

Well, yeah. To be very specific about what you do. So I'll give you two examples. One, I've been training myself to repeat this about myself. And because it's rooted in the problem that I help agents solve, I help agents become more productive with their time and their efforts. And I could tell you that in less than 10 seconds. And if I tell you enough times, you're eventually going to be able to repeat it back to me. Here is what Gary V. Said about selfish content. Quote. I believe the reason most of you struggle. And it's sidebar real quick. Giselle made a really big deal. She said you over and over again. Not you guys, not these people. Speaking directly to her audience. And Gary Vee, I noticed the same thing. I believe the reason most of you struggle with social media content is because your content is selfish. Buy this home for me. Come to my open house. He said, instead, be the PR agent or the mayor of the town you sell in. And how specific is that? I can reference. I'm probably not going to reference a zip code, but if I know within the zip code, what are all the different ways that people see that zip code? Is it a neighborhood? Is it a part of town? Is it referenced by the location compared to something else? Is there a major community? Is there a major feature that people gather around? And I go talk about that. I talk about the businesses that are there, the people that things love about the culture, the activities, all of those things. The reasons that people move there, the reasons that people stay there, the things that those people have in common. And it's so easy to list those things out because we live and we breathe it every single day. That's specific, that's relatable, and that solves those people. That's why people move there in the first place, because they want those things.

[Teresa Flood]

And then you're sprinkling in some personality with some personal content here and there. So somebody can say I like her.

[Seth Mills]

Yeah.

[Teresa Flood]

She's not my cup of tea. And you have that connection and yet you're still going to the problem that they solve. I cannot remember. I think it was on CEO Summit they put up the email. Who did that? They put up the email where it had all of the eyes all throughout the email and they changed it from being very self centered. I want this. I want to follow up with you. Please contact me. Oh, it was Jenny Wood.

[Seth Mills]

Yep.

[Teresa Flood]

Wild Courage. And it was a email that she actually sent. Yeah, it was her email that she had sent I think for a job interview. And she changed it to where it was 20% I, 80% others focus and the whole feel it was completely different. It was so powerful. And so looking at whether it be a video or be caption or what we're writing, are we focused on the person we're trying to serve or are we saying everything is I. You can personalize it a little bit with I. Yeah. But it should be dominant I.

[Seth Mills]

Well in one on one conversations sometimes I say I.

[Teresa Flood]

Sure.

[Seth Mills]

Because it makes sense. But it's still you and I. Yeah. And it starts with you. That's the very practical thing about human language like English language and people will correct each other. It's you and I. It's not me and you.

[Teresa Flood]

Great. Generally speaking, thank you for that English lesson.

[Seth Mills]

Well that was not my intent. One last piece. Donald Miller talked about the simple three step plan. Does our message. I already said this. The. Yeah. I'm repeating myself now. But it's good. It was a good note. It was so impactful. Then I circled back to it once again.

[Teresa Flood]

I think overall just the idea of getting really clear content.

[Seth Mills]

Yeah.

[Teresa Flood]

And being knowing who. Who that consumer is and what we're saying to them specifically and directly is just so incredibly powerful. Okay. So we've kind of talked about. We've kind of come full circle. Just ultimately the, the overarching thread social media, video attraction based marketing is not going away. It is table stakes now. We have to be doing it if we want to be in business in five years. It is not too late. It will be too late at some point and it won't get painful until it's too late. So we've got to move forward. Second thing being again AI it's not going to replace you unless you allow it to replace you. And I think that's the seat of empowerment. There's just so much opportunity to be recommended again. We don't wait. We act now. And third, just getting really, really clear on all of our content. So Seth, give everybody two takeaways or action items.

[Seth Mills]

Happy to. That was a simple three step plan, by the way.

[Teresa Flood]

Yes.

[Seth Mills]

Entire conversation. That's the way it works.

[Teresa Flood]

That's how it works. Everybody loves a three point sermon.

[Seth Mills]

Absolutely. I think it's really simple. We, we've talked about these things. But number one, your content must be everywhere and all the time. We've been doing this for years with neighborhood farming. We don't know when somebody is going to make a decision to buy or sell. But I can figure out all the different places they are and so then it's my job to be in those places all the time. So when they are there and it's the right timing for them, it feels like a message from God.

[Teresa Flood]

Yes.

[Seth Mills]

This obviously I've got to talk to this person because they're right. Yeah. We can manufacture that. Especially in social media these days. Especially because our content is so easily cross posted. I know sometimes we get lost in. Let me create long form and then slice it up. That's great. And that's a big campaign strategy. What does that look like? Simply, did I write an article and can I post that on seven different places?

[Teresa Flood]

Yeah.

[Seth Mills]

Did I record a reel and can I put that on YouTube shorts? Instagram and Facebook and Vimeo and TikTok and multiply it out And I think

[Teresa Flood]

with the idea of we need to be posting video daily and on all platforms. Don't get hung up on all or nothing. Right. So if you're not doing much now, start and build habits, stack. Just get comfortable. I started with one video a week getting onto Instagram and now I'm posting virtually daily. Maybe not quite daily, but virtually daily. And I mean it's exponentially increased. But I didn't start that way. So I would say you start somewhere and add to it but go quickly. That doesn't need to be. That's not a five year plan to get to this. But don't get overwhelmed to where it's like, well, if I can't do all of it, then I'm going to do none of it. That's not, that's not the correct response.

[Seth Mills]

Right. And even if you miss video today, you can still go to your Instagram or your Facebook feed. I find those are the easiest to approach immediately and just post something to your story. It could be a thought, an idea. It could be a photo of you or something. You see anything. And if you do that regularly when you do start recording content. Maybe it's once a week right now, do you have a ready audience that's already tuning in to that story? Maybe it starts with seven people that viewed it. That's okay, because if you continue showing up regularly, it'll multiply.

[Teresa Flood]

Okay.

[Seth Mills]

Secondly, simplify the message. Shein's wall. What's my target audience? What is my target message? What's the very specific problem I solve? So if I know the person I'm speaking to, I could probably figure out what problems they have, what's the one that I'm solving for? And I might solve these other problems also. But I'm not going to talk about all the problems I'm solving. I'm going to be the expert on that one thing.

[Teresa Flood]

So good. I think my action item to everybody would be you brought it up about speaking to the camera with the person's name. And I think that also helps us. Not only does it create clarity in the messaging, it it creates a much more vulnerable. So my girls are in theater and I tell them, you have to feel when you're singing the song, you have to get into the feeling of the character you have to like because it shows up on your face. And so sometimes we're reading a teleprompter, we're going off the script, and we get a little bit static. But if we really think about who we're talking to and what we want that emotional impact to be, we're going to look better. It's going to be more impactful and more effective because of that. So, okay, this has been awesome, Seth, thank you so much. So, everybody, be sure you have subscribed to teresa flood.com and we do send out bonus material training guides for you when you are an upside subscriber. Next week's episode is going to be more conversation around a family reunion. Ahas. But we're going to talk about leadership and how that showed up in all of the speakers and content. So Tommy Flood's going to be with me next week, so be sure to catch that episode as well. But as always, when you invest in your personal growth every single day, it's going to yield you great returns. Appreciate you tuning in, and as always, keep living on the upside.