Jon and Jeff talk with LinkedIn expert Brenda Meller, who shares how she turned a personal career pivot into a thriving business helping others maximize their presence on the platform. She breaks down practical strategies for cutting through the noise on LinkedIn, creating engaging content, and connecting meaningfully with your ideal audience—all without needing to spend hours a day online.

Key Takeaways:

Engagement matters: Write posts like you're speaking to one person and respond to every comment to keep conversations going.
Profile strategy is key: Your LinkedIn profile should focus on how you help others, not your life story.
Consistency beats frequency: Even one post a week can be effective if it's relevant and targeted.
Video and connection tactics: Use vertical video to boost visibility, and send personalized invites and voice messages to strengthen new connections.

Brenda Meller is a self-proclaimed "ambassador" of LinkedIn, national speaker, and the Chief Engagement Officer at Meller Marketing, which helps the self-employed, executives, and corporate teams enjoy a bigger slice of the LinkedIn pie. She's a former corporate marketer who "GETS" LinkedIn.

Brenda is the author of the book, ""Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn"" and producer of the podcast, ""Enthusiastically Self-Employed.""

Connect with Brenda on LinkedIn at www.linkedin.com/in/brendameller by clicking on MORE and including a note.

Connect with Jon Dwoskin:

Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience Website: https://jondwoskin.comLinkedIn: https://www.linkedin.com/in/jondwoskin Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Connect with Jeff Gunsberg:Website: https://title-connect.com

Connect with Brenda Meller:Website: https://www.mellermarketing.com/ LinkedIn Profile: linkedin.com/in/brendameller

Company Pages: Meller Marketing: linkedin.com/company/meller-marketing-llc Podcast: linkedin.com/company/enthusiastically-self-employed Podcast: linkedin.com/company/experience-rich Book: linkedin.com/company/social-media-pie

Instagram: instagram.com/mellermarketing Facebook: facebook.com/MellerMarketing/ YouTube: youtube.com/c/BrendaMellerMarketing TikTok: www.tiktok.com/@brendameller

*E – explicit language may be used in this podcast.