Michael Seitz went from dental school dropout to building a $150M+ national franchise in the pet services industry with no private equity and no shortcuts.

What started with a family grooming shop in 1977 has grown into EarthWise Pet, a multi-brand platform with over 200 brick-and-mortar and mobile locations, 1,400+ employees, and a one-of-a-kind AI-powered pet dietitian. But Michael didn’t just expand a family business; he reinvented what pet retail and service could look like at scale.

By blending deep industry expertise with bold operational moves (including acquiring 42 stores in a single day), he built a business that serves pets and empowers franchisees while keeping ownership in the hands of real operators.

In this no-fluff, tactical episode, Michael shares: