Justin Snyder went from $100 and a bag of spirulina to building an 8-figure superfoods brand—without a single dollar of outside funding.

What started with borrowed packaging and orders fulfilled from a local health shop has grown into Forest Superfoods, a thriving ecommerce business known for premium, organic supplements.

But Justin didn’t get there by following the playbook. He bet on brand integrity, lightning-fast fulfillment, and lean operations instead of flashy marketing and investor cash.