William Milliken went from digital marketing agency owner to building a multimillion-dollar business scooping dog poop, and turned it into an empire of opportunity.

What started with a $1,200 Facebook ad budget and a willingness to get dirty has grown into Swoop Scoop, a fast-scaling service company with over 2,500 weekly customers and a booming online community.

But Will didn’t just build a business; he built a playbook for blue-collar entrepreneurs. With no VC cash, no complex tech, and no fancy office, he scaled through brand power, ruthless efficiency, and relentless execution.