How do you stay strong even during rough times? What do you do when a business partner betrays you? And most importantly, how do you stay true to yourself and to your vision when life keeps hitting you hard? If these questions resonate with you, you’re going to want to hear what our today’s guest has to say. According to her, it all comes down to the power of self-belief.

Krista Anderson is the Founder & CEO of ESSTAR, a healthy snack merchandising solution called ‘Healthy On the Go’ for convenience stores, hospitals, and universities across the United States. Their goal is to make the healthy choice the convenient choice. It’s safe to say that Krista has endured many difficulties on her path, from having shady partners sabotage her company to beating stage 4 cancer twice. Krista is, above all, an inspiration and an incredible entrepreneur.

In this episode of the Think Business With Tyler podcast, you’ll discover why self-belief is the foundation of success, how to overcome the biggest business obstacles, and why sometimes you need to slow down to speed up. Tune in to this episode to hear how you can win in life and business.

Key Insights

Self-belief is key to success in both life and business. According to Krista, it all boils down to the power of belief. After she was diagnosed with stage two kidney cancer a couple of years ago, she started exploring healthy eating and healthy living. Instead of simply giving up, she decided to take action.

She says the power of belief played a major part in her fight against cancer. Not only did she win the battle, but she also built a successful business around her vision - to make healthy food accessible and support the preventative health care system. “Even in business, you're in battle, and you have to fight for the victory. And we have that power, we really do. And I think a lot of times when we doubt, we follow that direction. So we have to be careful of the thoughts we think.”

You can discover your passion in the darkest of times. During her cancer battle, Krista realized that you really have to go out of your way to get healthy on-the-go food. She decided to change that. Even though she had a stable corporate job at that point, she went on to pursue her passion and make a difference. “Sometimes the dream inside of you is much bigger and I wanted to make a difference and so I quit my job, sold everything I owned except the essentials, and started this company with a vision of making healthy food accessible in convenient locations for people struggling with the disease.”

Once you find your passion, don’t be afraid to pursue it. Despite what you may think, it is possible to build a business around your passions and dreams. According to Krista, we were all born with a passion for something. We just need to find it and then pursue it. The best way to live is to be true to yourself and create your own opportunities. “How do we get there? Don't waste time. We have one life to live it to the fullest. And I think, we can build a business around our passion, around our ideas."

For more information, visit Tyler Martin Business Coach.

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