Podcast Summary: Think Fast Talk Smart Episode 186 Title: Own Your Impact: How to Communicate Your Personal Power
Host: Matt Abrahams
Guest: Chris Lipp, Lecturer at Tulane's Freeman School of Business & Author of The Science of Personal Power
Release Date: February 18, 2025

Introduction

In Episode 186 of Think Fast Talk Smart: Communication Techniques, host Matt Abrahams engages in a compelling discussion with Chris Lipp, a respected lecturer and author focused on personal power and strategic communication. The episode delves into the essence of personal power, exploring how individuals can harness it to enhance their communication effectiveness in both personal and professional arenas.

Defining Personal Power

Personal power is central to effective communication and overall success. Chris Lipp defines personal power as:

“It’s our belief in our own capability to create impact.” [02:49]

This belief influences not only what we communicate but also how we approach various situations. Personal power is intertwined with the language we use and the psychological mindset we adopt, which collectively shape how others perceive our authority and influence.

The Psychology Behind Power Language

Lipp emphasizes the importance of understanding the psychology that underpins powerful language. He explains that:

“When we have a belief in ourselves, what we say changes.” [02:49]

For instance, those who possess personal power tend to be more action-oriented. Studies highlighted Lipp shared indicate that individuals focusing on implementation rather than deliberation are perceived as more powerful and leaderly. This distinction was evident in scenarios mimicking high-stakes environments like Shark Tank, where the communication style significantly affects perceived competency and leadership.

Responsibility vs. Blame

A pivotal aspect of personal power is the responsibility one takes for outcomes. Lipp contrasts responsibility with blame, stating:

“Blame is the antithesis of personal power.” [05:08]

Taking responsibility fosters a sense of control and influence over one's environment, enhancing personal power. Conversely, blaming others signals a lack of impact and can diminish one's perceived authority. Lipp underscores that:

“When you take fault, it's like, at least you could have made some difference.” [05:08]

This approach not only strengthens how others view you but also transforms your internal mindset towards empowerment.

Language and Its Role in Conveying Power

Lipp discusses the significance of language in communicating personal power, particularly advocating for the use of abstract language over concrete speech. He explains:

“Abstract language is actually more powerful, and people who speak more abstractly are seen as more managerial.” [06:58]

Using abstract language allows communicators to project a big-picture perspective, which is often associated with leadership and strategic thinking. This broadens the scope of the conversation, making the speaker appear more authoritative and forward-thinking.

Practical Techniques to Enhance Personal Power

1. Focus on Values: Lipp recommends identifying and reflecting on top personal values to tap into personal power. Before engaging in high-stakes interactions, spending a few minutes writing about why a particular value is important can significantly boost confidence and perceived authority.

“If you can tap into your power going into the interview, you're 81% more likely to get the job.” [07:35]

2. Embrace Responsibility: Taking full responsibility for one’s actions and emotional responses conveys strength and control, enhancing personal power.

3. Blend Abstract and Concrete Language: Effective communicators can seamlessly switch between discussing the big picture and providing concrete examples. This flexibility demonstrates both strategic thinking and practical competence.

Non-Verbal Communication and Power

While verbal communication is crucial, non-verbal cues also play a significant role in conveying personal power. Lipp references Amy Cuddy's work on power posing but offers a nuanced perspective:

“The people in power, it's a natural voice.” [15:22]

Contrary to the common belief that powerful individuals have deeper voices, research suggests that as personal power increases, voices may actually become slightly higher. Authenticity is key; trying to manipulate non-verbal signals can lead to self-consciousness and diminish perceived power. Instead, being comfortable and authentic naturally enhances one's authoritative presence.

Power in Pitching and Persuasion

In discussing pitching, especially within the startup ecosystem, Lipp outlines the four foundational building blocks of an effective pitch:

1. Problem: Identify the customer's pain point.
2. Solution: Present your product or service as the answer.
3. Market: Define where you will introduce the solution.
4. Business: Explain your go-to-market strategy and how you will generate revenue.

Focusing on benefits over features is critical. Investors and audiences are more interested in the value and outcomes your product provides rather than its technical specifications.

“It’s what they get as a result of having your product.” [12:22]

Additionally, Lipp references a Harvard study that found pitches delivered with abstract language and a visionary outlook are perceived as more investment-worthy, as they signal leadership and future potential.

Key Takeaways and Actionable Insights

1. Enhance Self-Belief: Cultivate a strong belief in your ability to make an impact, which will naturally influence your communication style.

2. Adopt Abstract Language: Utilize abstract concepts to convey strategic thinking and leadership, while balancing it with concrete examples when necessary.

3. Take Responsibility: Embrace accountability to project control and strength, avoiding blame which can undermine your perceived power.

4. Align Communication with Values: Reflect on and articulate your core values to ground your communication in authenticity and purpose.

5. Maintain Non-Verbal Authenticity: Focus on being comfortable and genuine in your non-verbal expressions rather than trying to adopt a façade of power.

Conclusion

In this insightful episode, Chris Lipp provides a comprehensive exploration of personal power in communication. By understanding and applying principles such as taking responsibility, using abstract language, and maintaining authenticity, individuals can significantly enhance their communication effectiveness and perceived authority. These strategies not only improve interpersonal interactions but also open doors to greater professional success and leadership opportunities.

Notable Quotes:

• "The blame is the antithesis of personal power." – Chris Lipp [05:08]
• "Abstract language is actually more powerful, and people who speak more abstractly are seen as more managerial." – Chris Lipp [06:58]
• "If you can tap into your power going into the interview, you're 81% more likely to get the job." – Chris Lipp [07:35]
• "The people in power, it's a natural voice." – Chris Lipp [15:22]

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