Loading summary
A
Oh, my friends, I have a juicy interview for you today. Today I am talking about something that I feel like is a tricky subject for a lot of photographers, something that they tend to avoid like the plague or feel like they are just faking their way through, and that is networking. Now, before you roll your eyes or skip ahead in the queue, I want you to stay with me. Because when it is done well, networking isn't old school, right? It's not handing out business cards or pretending to be someone that you're not. It is about building real relationships that can move your business forward in ways that you might not expect. And my guest today gets that better than anyone. Angelica Pompey is the vibrant force behind Pompy Portraits in Jacksonville, Florida, where she specializes in celebrating the beauty and confidence of women through maternity and boudoir photography. But beyond her studying images, she's also a powerhouse business coach and marketing strategy strategist who helps creative entrepreneurs, particularly females, build businesses that actually pay the bills. So, obviously, Angelica and I have a lot in common. We share many of our core values. So she is joining me here today to discuss three practical strategies for networking like a pro. Even if you're an introvert, even if you feel awkward in front of crowds, and even if your idea of a good time involves, you know, zero name tags, Right? We are going to be talking about how to quickly and memorably connect with people. And she has a fun little tech hack for you. We're talking about the kinds of quick questions that you can ask when you're talking to a stranger that lead to real conversations instead of just surface level chatter. And then she's sharing her best tips for finding events that are actually worth your time. And she has an amazing story about how one event that she ended up at turned into close to six figures of income just from that one event. She also has a free workbook that she is sharing information for. It's in the show Notes that is going to walk you through some of these steps to turn connections into real results. So grab your coffee, grab your notebook, or, you know, tie up your walking shoes and let's dig into it. Welcome to this Can't Be that Hard. My name is Annemie Tonkin and I help photographers run profitable, sustainable businesses that they love. Each week on the podcast, I cover simple, actionable strategies and systems that photographers at every level of experience can use to earn more money in a more sustainable way. Running a photography business doesn't have to be that hard. You can do it, and I can show you how I am so excited to have you on the show and selfishly, I'm just excited to get to chat with you again. We're chatting about networking, which seems like a really appropriate thing since I met you at a conference in a sort of networking kind of a way. But how are you doing today?
B
I'm good. Oh yeah, girl. Networking is my jam. And when I saw you, I was like, oh my God, I get to meet her in real life. I've been a huge fan of all the things that you've been doing in the community and the photography space. And I just want to say you're amazing just as you are online. You are the same person in person, so that's good.
A
Same, same. I feel exactly the same. And I felt like we were meant to be together with our memorable hair meeting across the room. Well, before we dive into everything for anybody who doesn't happen to know you or be familiar with you, why don't you give everybody sort of the. The broad brush of who you are, what you do, where you are, all those good things.
B
I love it. Yes. My name is Angelica Pompey. I am a boudoir photographer in Jacksonville, Florida. I am full service provide hair, makeup, client closet albums and wall art. So very full white glove service for our clients. I love it here. I've been doing this since 2017. Another hat that I wear is. I'm a business coach and marketing strategist. I for female entrepreneurs and I help women grow confidence to show the fuck up in their business with money making strategies.
A
Love it. I also love a good, well crafted this is what my business does statement people. More people need that.
B
So yes, practice that with my peeps. And I'm like, you got to have that a quick hitter, you know?
A
Yeah, exactly. You do. All right. So let's just sort of get the elephant in the room, you know, welcome him into the conversation, which is that I think a lot of photographers and creatives in general, first of all, we have all become very locked up in our computers when it comes to how we market our, how we think about marketing our business, how we think about showing up for our business. It feels easier, it feels like less of a lift. And I think combine that with the fact that a lot of artists tend to be more reserved. You know, I think that there are probably a higher number of introverts than extroverts in our sphere. And while that's certainly not universal, I think there are a lot of people who get pretty up in their heads about the word networking. So I'D love to just kind of start by talking a little bit about why networking isn't just for, you know, extroverts and corporate types and how it can really be a business growth strategy for creatives.
B
Yes. I love this. I think ever since the pandemic, there were so many different, like, perspectives of networking and how we can do things innovatively online. But at the end of the day, that person in person interaction is what's going to take your business to new heights. We buy people, buy from people. And I think that's what we tend to forget is, like, behind every small business, there's a family, there's someone that's, you know, running this. Like, this is their livelihood. And so getting in the room and people putting a face behind the name of the brand or the business is huge.
A
Yeah.
B
Online you just blend in with everybody versus, like, oh, my God, Angelica, that Puerto Rican with the crazy hair. That's her. Yes. I loved her energy. Versus is like, oh, yeah, I met this photographer online. Here's her information. So it just allows you to stand out and show up as your authentic self for sure.
A
Yeah, yeah. Talk a little bit about. So you said you started your business in 2017. Is that. Am I remembering that from five seconds ago? You have to question it sometimes. It's not always the way that my brain works. So you started before the pandemic, and then the pandemic hit. What were you doing in the early days of your business when it came to marketing and then, like, how did that shift when Covet happened and, you know, options were limited?
B
Oh, love this question. I started my business solely from Instagram. The first two years, I built my entire business. I hit six figures by year two. And I was very intentional with Instagram. The algorithm was very different back in 2017, 2018, it wasn't as overloaded with people, and it was really easy to find my target audience. I also think that has to do with my price point. My price point at that time was much lower. And I did everything. I didn't have a niche, so I was doing weddings, portraits, families, newborns. So marketing then was much easier in having, like, our clients, you know, share my work and, you know, do collaborative things with my clients. And now it is like, there's so many people online and the algorithm is literally, I feel like changing every day. Like, update. I'm like, holy smokies. Okay, let's get with the nine. So now I'm literally prioritizing in person. I tell people, hey, let's stay connected, and I'm even pointing them to my email list. I'm like, follow me online. But then I send them a DM and say, hey, join my email list. So you can stay truly in the know of what's happening events I'm attending. Because at the end of the day, these platforms like Instagram, Facebook can die. And there's a lot of businesses that might die with it, which is really sad and scary.
A
Yeah, yeah, yeah. I mean, and we all sort of saw the potential around that at the beginning of the year with TikTok. And it's like, yeah, so the, so the business can close or, you know, the doors can close on that particular social media, but also you can get shut out. I mean, that's the other thing. I talk to so many people all the time who get kicked off of Instagram or locked out of their meta account in general, things like that. And it's a nightmare when that is where the vast majority of your marketing work is done. So I am a hundred percent on board with you when it comes to email list and list building. But I'm also a big believer in showing up in person. You know, when it comes to people feeling like I hate being in person, I, I don't know what to say and all that. And we'll, we'll get into that. But it's like, well, you're gonna go photograph a person, you're going to have to interact with them at some point. So, you know, you may make specific decisions about the kinds of networking or the kinds of spaces that you show up. But I do think that that in person thing is, you're absolutely right. It helps you to stand out. It helps people when they're putting a face to a name, when they feel like they know you, they feel attached to you and your price point becomes less important. All, all good reasons.
B
Yeah, I, I'm like, while networking is scary, it is probably the most powerful tool to have in your back pocket, especially as a new business owner. I tell people, an invisible business doesn't get business. So like, what are you doing to be visible? And, and you want to be your backyard superhero at the end of the day. So people know they might forget the niche that you're in, but they'll remember, oh, you know, Angelica, the photographer and man, I still get to this day. I've been a niche of photography for boudoir specifically since 2021 and I still get asked to do weddings. I'm like, sure, y', all, when have you seen a wedding page? But they love you.
A
Yeah, I know, right?
B
And then sometimes, you know, you can do those one off things if you have capacity. But I was like, okay, well, I'll send them to my people. And me sending that referral to them has so much more weight versus them, like Googling somebody. And I think that's what people forget too, is like, you know, when you're in front of someone's face, you're constantly reminded, oh, this is Angelica, the photographer. You don't even have to say anything. People recognize you, start to recognize you, your brand. And that's the beauty of networking and getting out there and people recognizing what you do.
A
Absolutely amazing. So obviously, you have built this business and a whole brand, really, that's just like buzzing with connection. I feel like I started following you on Instagram years ago. I mean, definitely more than three years ago. I have sort of been aware of your business for a long time, so I feel like. I feel like you do that well, even online. But can you talk? Are there any stories that you can share, especially from the early days when you were first getting more into in person networking? Can you think of an experience that really so directly impacted your growth that you were like, oh, this I'm going to. I'm going to double down here.
B
Yeah, 100%. I. When I first started my business, I was like a little eager viewer. I was like, I need to be everywhere. I'm going to every networking event at the time. You know, I don't have any kids or anything, so I was like, I'm going to just get up and go grab lunch while I'm out and about. I would do like two or three events in one day, which is a lot for those that are introverts. But I was like, I need everybody to know who Pompey Portraits is. And at that time, when we launched, we actually had a photo booth business as well. And I was like, okay, maybe I can have my photo booth popped up in one place and I can network while the event's going. I went to one event, I didn't look at the fine print. I show up to the event and it's like a crowd of older women. And I was like, okay, let me go back to this flyer. So I go in the corner, I pull up the flyer, and then the fine print, it says for women 40 and older that are established businesses, all this, all these things. And I was just like, so I had a choice. Do I stay or do I go? And I was like, you know what? I'm already here. I'm going to make the best of this. I was 26 at the time.
A
So they were like, what is your skin regimen? Yeah.
B
I was like, you know what? And I made the best of that scenario. I walked away from that event with doing a grand opening of a dental office and I did their photo booth and their photography. They opened up a second location like a year later and they ended up coming back for me. And at that time we had added videography. So now they literally turn into almost a six figure client after all of their services. And I was like, holy smokies. Like, this is what happens when you show up. And I was just like, I had set an intention. I just want to meet people that need to know about pompy portraits. Not necessarily looking for direct leads, but like, I just want to meet people. And that happened to me at 26 and was like, I will forever be networking. I don't. I was like shook. She. I sent my little follow up email and she came back, was like, I would love to have you for our grand opening. I was like, me? No way.
A
And incredible.
B
From there I was like, yeah, I need to show up.
A
So good. Okay, well, that's a great conversation. Now everybody go. I, I feel like that is all the inspiration anybod should need. But let's kind of get into the nuts and bolts of how this all works for somebody who hears the idea or hears the phrase like networking opportunity and just wants to, you know, melt into the floor. Rewards. Let's talk about the. Just the sort of like, start at the beginning. What, what does one do when one walks into a room full of people to break the ice, you know, insert yourself into a conversation that's already happening or walk up to somebody who's just standing there like, how do you do that and make it feel natural in a room full of strangers?
B
So I think the first step before even getting in the room is really setting the intention. Knowing what you're walking into is the intention to meet someone that was like on the flyer, that's a speaker there. Is it to just bring brand visibility? Is it, is it to get specific leads? Once you have that intention in mind when you walk into the space, it becomes much easier on like how you're going to approach people. It's other. If you're just going to go and you're like, I don't know why I'm here. You're going to have that. You're going to carry that energy. I don't know why I'm here. And it's going to elude. When you start opening your mouth and start talking about your business, it's going to be like, I'm just here so I'm not fined. And you never want to show up in that caliber. And so once you know your intention, okay, I'm going to try to just connect with people and talk about my business. I tell people this is my, my like the best hack. Go. If you're like one of those people that you're like, I don't know, I want to melt into the floorboards. What do I do? What do I say? Go to the shyest person in the room. Go to the person that's in the corner on their phone and introduce yourself. Hey, I'm Angelica. Are you here for the event? Yes. How did you hear about the event? And I always love to lead conversation with open ended questions. I don't know about you, but it's awkward when you ask somebody a yes or no question. You're like, yeah, okay, let's see. Next question.
A
Right. Which is the danger of approaching the shyest person in the room is that you do get those one word answers and then you feel like nobody wants to talk to me. But it may just be that they're as locked up as, you know, as you feel on the inside.
B
Yeah. And I think when, when you do that approach that will be memorable to that person, that person's really going to remember you literally probably forever. Be like, oh my gosh, that woman came up to me and she was so kind and we both like approached a big crowd together. And sometimes you need like a counterpart to do that. Feel a little bit more comfortable. And the more comfortable you get, you just start showing up by yourself, you know. But go to the shyest person room. And then the other piece is ask open ended questions. I have a free resource for those that are listening. It's literally breaking down how to craft your brand message or your message for your business, what questions to ask and how to set intentions. But one of the biggest things with open ended questions my first go to is like, how did you hear about the event? Do you know the host? Was it online? And it really kind of gets the wheels turning. And then my. Another question that I'd love to ask is, how did you get into this industry? How did you get in the business? I feel like as entrepreneurs we don't share our story often. And that's when people light up. They're like, I've done this, this, that and the third. And then I always love to follow up with tell Me more explain further. Let, let them do a majority of the talking.
A
Well, and we all, you know, of course love talking about ourselves. And when you're in a business space like that, we love talking about what we do and the business that we run. And the other kind of nice counterpart or nice side benefit to that particular line of questioning is that unless you get interrupted or unless that person is a narcissist, you, they're probably going to then turn around and ask you the same question or a similar question, giving you the opportunity to kind of, oh, great. I, you know, I came here to talk about my business, obviously, but instead of just walking up to somebody and saying, you know, hi, I'm Angelica, I'm a boudoir photographer. It's all about me. You're leading with, you know, asking them about them. So super smart. When you, when we were talking about like what we were going to talk about today, that meta conversation, I know you had mentioned something about QR codes and I was super curious to know more about how that works when it comes to like getting ready for showing up at an event.
B
Yes. So a lot of people I've seen have like the dot, which is great and effective, but I feel like more in a corporate space because it has your phone number, your email, like your website. When you're in like as a creative entrepreneur, photographer specifically, all of us are pretty much on social media. So I tell people, pick your platform of choice and have people connect with you. Pick the platform that you're going to show up the most so they can see like your everyday life. They can see what you have to offer. And so I created a QR code. You can either do this on Canva or you can do this directly in Instagram, but on your back of your phone. Every time I go to a networking event, I make the back of my phone my QR code to my Instagram.
A
Ah, yeah, cool.
B
Connect.
A
And it's an easy, quick way to just pull it out and be like, here you go. So they're not having versus like shuffling.
B
How to spell your name. How do you do this? It's very quick. And then the second part of that is if I connect with someone very well, I screenshot their profile and then I send them the follow up. And I think that's the key with networking. You can go and network with 50 people, but if you're not building the connections posts that moment, you know, it's, it will be irrelevant. So really making sure you're intentional with building those connections. So if there's someone I'm like, oh my God. I love their vibe and their energy. I want to definitely connect with them. I just screenshot their profile. I'll go through my photos at the end of the night and I'll send them a DM later.
A
Smart. Yeah. And that feels more casual, more personal than sending like an email, which kind of feels awkward. And it ensures that that conversation can keep going whenever, you know, they can always scroll back through their DMS and find you and. Awesome. Good.
B
Yeah. Yeah.
A
Okay, so we lead with an ov, an open ended question, but then that part of the conversation ends and they haven't started the keynote speaker or whatever's happening at that networking event yet. How do you kind of continue the conversation? I mean, I understand that some people are just naturally better at this than others. And at the same time, when you're walking up to a stranger, they may be really chatty or they may not be. Obviously if somebody is giving you the I don't want to talk signal, you can walk away. But if they're not, but they're not necessarily doing the heavy lifting with keeping the conversation going. What kinds of questions are you asking that, you know, turn that small talk into more meaningful conversation?
B
Yes. I love to ask people, you know, what do they love? Like, what do you love? And it could be in business, it can be in life. But like, dig deeper because I think we talk about so much surface level things, especially at conferences. You're talking to like literally hundreds of people, but it's like, what do you love? And that's gonna stand. That conversation is going to stand out versus the one that asked you, you know, what do you do and how long you've been in business.
A
Sure.
B
And you feel like a robot, you know, asking those things. But what do you love? Like, I love that. Like, then try to see if there's a common denominator there. Or maybe it's like the complete opposite. Like, I met somebody at the conference and they were like, I love the mountains and I love like winter. And I'm like, oh my God, I'm a Florida girly. I could never. I'm not well in the snow. Like, what is snow? And like, I remember vividly what that person looked like, what they did, and like, just from that conversation of going deeper. So yeah, I try to tell people talk about things that like, that are more about you as a person outside of, like, outside of a business owner. We're other people. We're a wife, we're a daughter, we're a Friend, like talk about that root of who you are.
A
Yeah. Which definitely like increases that personal connection which so often ends up leading to more business. I, at the beginning of this conversation, you were talking about how showing up in person really lets people get to know you as a person. And it's hilarious to me how much in the marketing world we talk about, you know, make sure you're showing yourself, like, show your face on your Instagram feed, talk about the things that you like and the things that are important to you outside of photography or whatever it is that you're offering. And that just happens so much more instantly and organically and without having to do, you know, get in front of the camera, all those kinds of things when you're just having a conversation with people. It's the same reason that I like having initial phone calls with inquiries, even though so much of my business is automated and you know, pre written emails and all that sort of stuff. If I have that first conversation before somebody books me on the phone where they can hear my voice and we can have a back and forth conversation as opposed to me just sort of like dumping information in their lap. I just feel like my booking rate goes way up because it's more personal.
B
Yeah, a hundred percent. I'm on the same wavelength as you. I don't book anybody until I get them on the phone. And once I get them on the phone, they're hooked. They're like, oh my God, Angelica, you're so fun. And I'm like, I'm smiling. They can feel my smile on the other side. I'm like, kiki in with them and like asking them the questions. And like by the time my clients walk through the door, they're like, I feel like we know each other for so long because they follow me on social media. I'm showing up like you're saying behind the scenes of life. And so like we built a rapport like, like really just naturally how it just kind of unfolds for the client experience and it makes the transaction easier for the client.
A
Yeah. And we know as photographers that it is way. And I'm sure boudoir is even like to the next level on this. But our work is easier when the person or the people that we're photographing are comfortable from the get go. If they, you know, there's usually a little bit of a like breaking ice breaking period. And as short as we can make that, the more time we have to make the good photos because yeah, those first ones are often kind of throwaways.
B
A Hundred percent, yeah.
A
Okay, so then let's talk about where we are going for these in person events. And I'm sure that that has to do with the kinds of clients that you want and all that sort of stuff. But how did you approach that? Because in, you know, depending on where you live and like the size of your location and I feel like it can be challenging to find an event that you can just show up for and you know, start introducing yourself.
B
Yeah, absolutely. So I used to be a wedding photographer. I'll give some examples around that because I know a lot of listeners may be in that niche. And so for the wedding world, really getting into the sphere of your spears. So like your peers, so like going to the venue, grand openings, people recognizing like, oh, who are you? What do you do supporting your peers when they have open houses? Show up and like show up and talk about like how beautiful the space is or you know, who is supporting that person. I think we forget like our peer to peer interaction and networking in the wedding world and how important that is because as we all know, a referral goes way longer than just like a random search. So like knowing who, who's in your peer in your industry, that's important. So for example, I'm going to a networking or a grand opening of a new venue. Even though I'm not in the wedding industry directly, I do bridal boudoir still.
A
Sure.
B
So for me it's very important to still know who's, you know, the planners these days, who are the videographers, who are the, you know, caterers, latest and greatest. I mean, I got to stay with the times and what better place to do that than going in person and seeing the face behind the business. So yeah, that would be definitely one. Another one is understanding who your target audience is. So for example, for me, I serve a lot of moms, a lot of moms that have either kids ages of like 3 to 10. And these moms hang out in mom groups. So although I'm not a mom, I am part of two memberships locally and that's for me to network and connect with these moms. And I can count like on two hands how many people I've gotten from these groups. One of them is like new or two years and I've gotten at least eight or nine clients from them. So hanging out where your ideal customer is and finding what's the common denominator. So the reason I joined those groups is that they have like networking meetups. So those are the only things that I go to I don't go to the Mommy and Me. Obviously, I don't have a little me yet, so. But I'll go to their networking groups and it's been super fruitful. So really understanding where your ideal client is hanging out and going into those same spaces.
A
Amazing. So, okay, here is a question that I am dying to know the answer to. Because you are such an outgoing, kind of bubbly personality, I can totally see you showing up at, like, a mother's networking event. Not being a mother yourself, but for somebody out there listening, thinking, like, my target audience and I are not the same. And so how can I go to a networking event and make that work? How do you handle that when somebody's like, oh, how old are your kids?
B
Yeah, I mean, like, well, I have two fur babies. So I think the biggest thing is having an open mind and open heart when you go into these spaces. So. And sometimes the conversations can be awkward. But never felt yourself like, oh, I was. I was a reason why that conversation went left. Just say like, oh, it's fine, and continue the conversation. I think the biggest thing when those scenarios of like, someone ask you an awkward question like that, you know, be like, be honest. I don't have kids, but I'm here to support the people that are running this organization. And then.
A
Okay, I love that. That's a great answer. Yeah, yeah.
B
It's like, oh, okay. Well, dang. She really came out of her, like, comfort zone to come to this space to help with facilitating and supporting this group. And I think when I say that people are like, wow, okay, she's really here for the people not trying to sell me anything, you know? And I think again, once they see. Get to know my energy and see me, they're like, oh, I need to follow her on Instagram. And I always tell people this, I'm extrovert, but those people that are introvert and quiet, that energy also attracts your dream client. Not everybody wants an Angelica. And that's okay. So show up as you don't try to be someone else that you're not. Because like I just said when I first met you, I was like, she's just like, she is online. That doesn't happen a lot online these days. I'm like, you meet people in real life. You're like, is that the. Hold on. This is something a little off there. So just making sure you're being true to you, not to just, you know, fit in, if you will.
A
Yeah. And that is. It sounds hard, but I feel like. And you would think. And you're absolutely right. So many people show up differently than online than they do in person. You would think that that might be difficult because of how few people kind of nail it, but the fact of the matter is it's just so much easier to not be sort of putting on an act of any kind in either space. I feel like it is exhausting to, you know, try and be funny if you're not funny. And it definitely doesn't work if that's the specific one you're going for. But extroverted and introverted are another thing. It's not. You know, there are so many people out there. No matter what we're talking about in your, in terms of your personality and your values and all those kinds of things, your people are out there and those are the people that you're going to ultimately want to work with because then the work is easier too. So, yeah, I have one more hack. Oh, yeah.
B
What I, what I love to do is I'm a big fan of wearing your brand colors. So if you're, you have an established brand, I always wear my brand colors. So right now I have black on. That's one of my colors. But people remember that anytime they see like this mustard yellow, it's so crazy. Random people will be like, hey, look, I saw this shirt and remind me of your business. Or hey, there's this couch in your brand color. I'm like, thanks. So we're color and it brings brand awareness about your business.
A
What do you think my bright pink background is all about?
B
I know, right?
A
So good. All right, so. So the million dollar question here, and we've talked about this a little bit, but I just want to make sure that we hammer this home is once you go to one of these events, you make these connections, it sounds like the work is not over. What should somebody be planning to do next? Right. What are the tips that you have for staying top of mind without being pushy? Like making sure that you kind of cement that relationship beyond just the day of whatever event.
B
Yes. So for us creatives, you know, entrepreneurs, as photographers, the dm, instead of sending a text dm, I would send a video message.
A
Oh yeah.
B
Guarantee you're going to stand out and people are going to be like, oh my gosh, putting again the face to name of who they talk to. It's super key. And in that video, I would just say like, you know, hey, Samantha, it was so nice to connect with you. I love learning about your dogs and like, you know, the life that you'd love to live outside of being a photographer. But let's stay connected and invite them. If you want to do like a deeper conversation, invite them to a connection call and that's like virtual coffee chat. So that's what I'd love to do to extend that. Some people will take me up on it, others are like, oh yeah, I'll come around to it and that's totally fine. But you at least extended the invitation. So definitely a video message will make you stand out from your peers. And doing that follow up I think is key. I usually do it within 24 hours.
A
Love, that's so good. And I feel like having this pretty systematic approach to these events can make them feel more doable. Where you've got a little bit of homework beforehand, where you're finding out, you know, who's hosting, what's the, is there a speaker? Is there, you know, an agenda of any kind? Who's the target market? What are my goals? Right, Setting your intentions and then you go and you have your conversations and you meet your people and you get share your QR code and you grab screen, you know, screenshot people's profile and then afterward you have your follow up. That feels like a much more to me, it feels like a much more doable checklist than just go network. So that's awesome.
B
I love it. And my personal goal is to go to two events a month. So set a goal for yourself. If networking is like, you know, scares the living day, a lot of you start with one event a month and go to different communities, different groups, see what's your jam. There's some, you know, networking groups that are larger than others. If you're more like an intimate girly like me, I love to just talk with people individually. Like 500 people plus. Like that's super overwhelming for me. I rather 100 or less, honestly 50 or less is my jam. But you won't know what feels good or aligned with you until you try it. So set a goal for yourself and it's for the better. I know it's like one more to do, but this to do can amplify your business, your voice and what you bring to the table to your community.
A
Amazing. So good. I knew this conversation was going to be great. You absolutely delivered in every possible way. Angelica, tell everybody where they can find you and remind me again about this workbook that you have.
B
Yes. So I'm giving your listeners a workbook. It is a workbook from taking your conversations from low impact to high impact and leaving a memorable footprint. So how to craft your elevator speech, how to what questions to ask. It is a juicy workbook there. So I'll drop the link here in the show notes so you can share that, but you can find me on Instagram, Angelica pompey everywhere. Instagram, LinkedIn, Facebook. My website is angelica Pompey.com and I would love to connect with you. If you're listening to this, I would love to challenge you with sending me a video DM and tell me what you thought about today's episode.
A
Amazing. Okay, you guys, you have your marching orders. Angelica, thank you so much. This was lovely, as always.
B
Yes, thank you so much for having me.
A
That's it for this week's episode of this Can't Be that Hard. I'll be back same time, same place next week. If you like the show, be sure to check out thiscan'tbethathard.com to explore all the resources we have for photographers. And of course, it would mean the world to me if you would leave a review of the show on itunes or Spotify. As always, thanks so much for joining me. I hope you have a fantastic week.
Podcast: This Can't Be That Hard
Host: Annemie Tonken
Guest: Angelica Pompy (Pompy Portraits, business coach, marketing strategist)
Episode: 330 - Networking like a Pro with Angelica Pompy
Release Date: August 19, 2025
This episode tackles the often daunting topic of networking for creative entrepreneurs, particularly photographers. Annemie and her guest, Angelica Pompy, break down common misconceptions, discuss the value of authentic relationship-building (even for introverts), and outline practical, actionable strategies for making networking less intimidating and more fruitful. The conversation blends personal stories, concrete how-tos, and memorable tips—plus a free workbook—to help business owners level up their networking game and ultimately grow their businesses.
On showing up authentically:
On follow-up:
On brand visibility:
On the impact of networking even when it feels awkward:
Angelica challenges listeners to send her a video DM through Instagram with their thoughts on the episode!
Networking is not about being the loudest or most extroverted person in the room—it’s about being intentional, authentic, and memorable. Whether you’re an introvert or extrovert, there are actionable steps and creative hacks to help you build connections that can truly move your business forward.
And as Angelica says:
“An invisible business doesn't get business. So like, what are you doing to be visible?” (09:25)