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A
Dana, how you doing?
B
I'm good on me.
A
How you doing? I'm good. I'm always excited when we get to record a special episode of the podcast. Me too. And I appreciate you taking a minute to go through this one with me because I feel like I was like, am I just recording a big commercial? But I really actually feel like it's important to talk about this offer that we're dropping next week ahead of time so that people can plan. But maybe I should back up because I feel like I just dove right in. We are here today to do a special episode covering the five days of deals that we are doing in our Better Than Black Friday sale running next week, November 17th to 21st, where every day we'll have a different offer. And we've never done anything like this before. This is kind of a brand new thing. I'm also typically pretty shy about offering discounts. And we're doing some. We're. We're shaking things up a little bit this year. So I just felt like it warranted a conversation because I know a lot of people don't have the time or energy to like, read through an entire sales page, but these are worth knowing about.
B
And also, if you're anything like Automy and I, we are planners. So, like, if you want to know, I love getting, like, the inside scoop. And for me, being able to listen to something and process it is a great way to just like, get all of the information I need and be like, okay, that one's going to work for, for me. This one's going to work for me. And our thought process when we were coming up with these was like, what are the most helpful offers that we can put out there to help your businesses in 2026 and beyond? What are, like, have been our most popular courses and offerings and things that have really been helping our students this year. So, yeah, that was like, kind of where all of this is coming from. But to your point, it does feel kind of like a big commercial. I actually kind of feel like we're on a game show. And so I'm gonna be like, come on down on me. You're the next contestant on this. Can't be that hard. What do we got for em today?
A
Exactly. Exactly. Yeah, I feel that way too, but I do also. I love listening to these. This. I got inspired by another course creator that I know who was running a sale and did a special episode about it because I ended up listening to that even though I already owned the thing from her that I wanted to own. I was like, I kind of wanna know what the strategy was behind her sale process. So, anyway, whatever brings you here today to listen, welcome. We are excited to talk about this. We've been, we've put so much thought and work and time and effort into this series of offers and we hope that they land. We'll. Maybe we'll put some sort of, like, debrief together after the fact. We can talk about that then. But in the meantime, shall we. Shall we dive in? Welcome to this Can't Be that Hard. My name is Annemie Tonkin, and I help photographers run profitable, sustainable businesses that they love. Each week on the podcast, I cover simple, actionable strategies and systems that photographers at every level of experience can use to earn more money in a more sustainable way. Running a photography business doesn't have to be that hard. You can do it and I can show you how.
B
Oh, let's get started on me. What do we got for him on day one?
A
What's behind door number one? Yeah, exactly. So we will be the. Let me just talk for a second about the way that this works. Basically every offer, as I said at the beginning, is available for 24 hours only. And that 24 hours starts at 7am on the morning of that day and Eastern time. All Eastern time. Yep. Thank you. So 7am to 6:59am and it's all automated, so it's going to be like if you miss it by a minute, you've just missed it. So day one starts November 17th at 7:00am Eastern Standard Time.
B
And let me just interrupt you. I want to point out, you guys, that is a whole week before Thanksgiving week. Right. We did that intentionally. We're doing this whole thing the week before Thanksgiving because if American Thanksgiving, because we just feel like there's a lot of noise that week. And we wanted you to still sort of be in business mode, not really in family mode when, when you were getting these offers. Right.
A
But we also wanted you to know about them ahead of time so that you could basically put it on your calendar and be like, this is, you know, on this day, I'm going to log in and buy this thing versus having to really do, hopefully a whole lot of thinking about it at all at the. In the moment. Yes. So this is not about, like, surprise, we're running a sale. This is about like, you know, we get emails from people all year long that are like, oh, I really want to get this thing, but now's not the right time. Or, you know, money's tight, or I think I'm going to do that later. We don't run sales almost ever, certainly not discounting sales. So this is the sort of thing where it's like, if you want something and it's on sale this week, this is going to be about as good a chance as you're ever going to find.
B
Yes.
A
Speaking of, so day one on Monday, we are running 40% off on the Photographer's Business Dashboard. So the Photographer's Business Dashboard was a course that we launched in the spring of this year that was far and away the most popular new offer that we had this year. And it was it. People have been loving it. We've got a brand new update coming in January that anyone who purchases before January, including during the sale, will get to take advantage of.
B
Yeah.
A
But this is a really quick to implement workshop style course that kind of serves two purposes. So if you have listened to me at all, you know that I am obsessed with airtable. I, it like runs my life. I love everything about it. And for like since I started using it, I've been like, how can I teach people airtable? How can I make this practical? In a way? Because it's. The thing about airtable is people are like, I don't know, I don't think I need that. You do like spoiler alert. You definitely need airtable. But I created the Photographer's Business Dashboard both because it's an amazing way to organize the back end of your business. The stuff that you can't really easily organized inside a CRM.
B
Yeah.
A
But also because it's a great way to learn how to use airtable which at least for the purposes of the, of the dashboard, you can just use the free version. Like there is no reason to subscribe. I do subscribe. But folks, for all that airtable is doing for me, I pay a grand total of, wait for it, $24 a month. Because Airtable is a huge piece of software that is actually built for big companies running big business. So we are not their target demographic. So like they're not trying to make money on us, which is great because we don't have to pay very much for it.
B
And if you're hearing the word Airtable and you're like, I don't even know what that is. It's like Excel made for the new 2025 and it can talk to everything and automate a bunch of stuff and it's also visually way more appealing than Excel. So it's like sort of like Excel for creatives is almost like how I would say it. So is Pretty, pretty amazing and really, I think kind of intuitive to use. Like, the learning curve is pretty quick.
A
Yeah, I mean, there's definitely a learning curve. And again, part of my reasoning for creating the photographer's business dashboard was to give people a practical way to just dive in, roll up their sleeves and like work through it. Because like anything else when it comes to software, you really do have to use something in order to learn how it works. So that's what the course is. You basically, you get a template that's an airtable template. I walk you through exactly how to install it. If you don't have an airtable account, you like set up your account, you install this template and then the lessons just go one by one through setting up all the different tables. So you get a place in there for everything from organizing your testimonials to the locations that you like to shoot, to your contact list of people that you know are not your clients. But you may, you know, we all have all the, all these contacts that are floating around in our stuff. And then this live training that I'm doing in January is actually a new table that I am excited to bring to everyone. This is where you are going to learn how to create your own data tracking and goal tracking table inside of your dashboard. So it's kind of like our whammy meeting each week, our weekly accountability meeting. I want to get more photographers doing that with themselves where they're tracking their data on a weekly basis. And so I'm going to show you how to set that up and then it's a like, I think it'll be a really great habit to establish in January. Hang on guys, I have a quick message for you. Let's take a minute to talk about marketing. If you need more clients or you need better clients, or if you just struggle to keep up with the marketing that you're already doing, I want you to check out the Consistency club. This isn't just another course to watch. It's not a workbook to fill out. Each month, our club members get a done for you marketing plan with email and social templates that take the guesswork out of nurturing your current clients and connecting with new ones. So instead of staring at a blank screen wondering what on earth you're supposed to say or do, you'll have practical tools that help you get your marketing done in a fraction of the time. We've also just launched our new AI powered blog builder tool Inside the membership, which is blowing everyone's minds. Whether you've never touched AI have been disappointed by the generic robotic sounding copy that you've gotten in the past or have a custom GPT trained up to actually do a pretty good job for you. I would love to show you what this blog builder is capable of. And now is the time to give it a go because along with some exciting new features, our prices are going to be increasing in the new year. Go to thiscan'tbethathard.comclub to try it out for a month. You've got nothing to lose and a whole lot of new booked clients to gain.
B
Yeah, I love that. Okay, so let's recap the dashboard photographers business dashboard. I always have a hard time saying that it's gonna be 40% off.
A
Yep. Which is a 180, I think, instead of 197.
B
Okay. And this is both a template of air tables. So you don't have to set anything up onomy set it up for you. You're just going to be able to put in your own stuff and. And you know, it's all ready to go. And it's basically a training on how to use airtable itself, specifically as a photographer.
A
Yep.
B
How long do you think that the course takes?
A
I think that if you sit down to go through it, you can go through it in like a day or two. The thing that might take a little bit longer is gathering your own data from different place. But it depends on how organized you are right now.
B
Yeah. And I. When you say like a day or two, you don't mean like 16 hours? I think. A couple hours.
A
Yeah. A couple hours. Yeah. It's definitely. You can go through all the videos and stuff easily in a couple hours.
B
Yeah, in a couple hours. Yeah. So it's like a bite sized course. It's going to be 40% off. If you've been wanting to get more organized, if you've been wanting to track your data. If you feel like you have sticky notes everywhere and you're like, you know, looking for things all the time, this is the answer to that.
A
Or if you're just like. So what the heck is this? The big deal about air table.
B
Air table.
A
I would like anime to explain it to me. This is a great way to do that.
B
Yes. Perfect. Okay. All right. On today. So hold on, let me do my intro. Music.
A
Oh, sorry.
B
Okay.
A
What do we got for. Oh my goodness. Okay, so day two is a big one. One of the most requested, most sort of favorited courses on our learning platform is Revenue on Repeat. That is our membership course where I teach you how to Create like sort of design market, sell and then run a portrait membership in your business. This is the thing that totally changed my business six years ago. Oh my gosh. Where instead of having to go find 70 clients every year, now I have to find like 20 clients because the rest of them are people who come to me year after year. They pay me every single month. It just has taken so much pressure off of my. Off of my business, off of my sort of stress level. But it also has made it so that I can deliver a better, more consistent product to people who are just like my raving fans. And yeah, overall it has brought the level of my enjoyment of my business from. I mean, I've always enjoyed my business, but it's like taking it through the roof.
B
Yeah. And I just want to add as like from the client side of it.
A
Yeah.
B
I love revenue on repeat. I mean, I also love simple sales, but I have like, as soon as you told me about revenue on repeat, however many years ago when I started working for you, I was like, this is genius because it's a win for everybody. Like, not only everything you just said, where you've got repeat clients coming back to you over and over again, they're paying you monthly so that your income, like you have a monthly income that you can count on. From the client perspective, being able to divide up a big investment, like yearly, something that I get every single year, like photos, it makes it just, you know, like a monthly budget item that is so much easier for my brain and the way that I budget. So I think this is just like a win for everybody. That's why I love revenue on repeat so much. I'm like, everybody, please do this.
A
A lot of my clients say the same thing about the budgeting piece where they're like, I used to have to fight tooth and nail each time that I wanted to do a photo session because my partner's not all that into it. But, you know, because it's just built into the budget, it doesn't even get questioned. It just is what it is. So I do think it's a very budget friendly way for your clients to keep saying yes to you even when things might get a little tight or a little weird. So it's a great strategy. Whether it is your primary strategy, like it is for me, where every time I have a client that I like working with, I invite them into my membership. Or if you're, you know, let's say you're a wedding photographer, but you have a small set of people who either have gone on to have families and you photograph their families or they, you know, want to come back and do anniversary sessions or something like that. You can. You can make it as big or as small in your business as you want. You just want to stabilize what you can stabilize in your business. And so there's two things about Tuesday's offer with revenue on repeat. Number one is that it's $150 off the normal price. So instead of 750, it's 600. Never done before. We have never done before. That is not. We do not discount like that ever, ever, ever. So that's thing number one. And then thing number two is that like the photographer's business dashboard, we have a bonus that is dropping in January. And by purchasing now, you are locking that in. I haven't yet decided. Everyone who owns revenue on repeat when that thing drops, will get that. Will get that bonus for free. But if after the bonus drops, you were to purchase revenue on repeat, my hunch is that I might make this like an upgrade upsell kind of a thing. Basically what I'm doing is I'm building another airtable tool that people can use to run. Because CRMs are not generally membership friendly. Like, you still have to do a fair amount of stuff manually to run a membership. You can very easily set it up to work automatically in airtable. So I'm going to build a template for that and then do a training on that.
B
Amazing.
A
All right, day three. Yeah. So day three is Wednesday the 19. 19. Yes, 19th. And this one is pretty fun. This is our. Our last chance bundle. So this is. It is a discounted thing, but you're actually getting three products for the price of one. I've been doing a ton of talking and you know a lot about this one. You want to jump in and talk.
B
A little bit about it? Yeah. And plus it's the marketing and I know perfect one for me to take over. Okay. So like Atomy said, we're bundling three of our marketing products together and these are like also last chance. So these products are retiring because we're making space for new things. But these have been hugely favorited by people in the past. And so, you know, we wanted to give people one more chance to like grab these with any of our courses. It's lifetime access to this stuff. You know, you're always going to have it. So even if you feel like you don't, you're not going to use it right this second and you feel like this is a good investment. This is something to grab so you're going to first of all get the one month marketing makeover, which is 31 days of marketing tasks that you can do to make over your business and kind of like jumpstart your marketing. Right. This is. A lot of people like to do this in the new year or like in the spring when they're like feeling, you know, like when things are a little bit quieter and they want to just like, like kind of refresh everything. This is a great thing to have in your tool belt that you can go back to and be like, okay, how do I look at my business from a marketing perspective and like go through everything and kind of make a, make a new plan or give it like a, a spring clean, so to speak.
A
Yeah. I mean, side note, the one month marketing makeover when it was first introduced was actually a January challenge that we ran called the January Jumps. So it is, it's a great thing to, to sort of roll out in your business in January for sure. Yeah.
B
And then number two in this bundle is Slay youy Sales, which is our holiday sales course. And we've always positioned it as a holiday sales course, but it's really just a sales course, you guys. It's how do you run a sale in a small business? You're not a big box store, so you're not going to be like door busters, 40% off. Like, how do you actually run a sale in your business and make it profitable, make it not feel icky. Right. Because I think a lot of us have a hard time doing sales and like pushing ourselves and without discounting yourself and like undercutting so that like, you know, people then later feel like, you know, they missed out on something. Like it's really thoughtfully put together. It is extremely comprehensive. If you ever want to run a sale, whether it's like a Mother's Day situation or you know, Christmas in July or you know, holidays, anything, this is the one that you want to have to be able to do that. And Onomy creates a framework for you, like the four different types of buyers, the four different types of offers that you can put out there. It's really thoughtfully done. It's just super comprehensive. So I think this is another great thing to have in your toolkit. And it comes with the bonus course that or the like companion course that I created, which is called Slay your Social. And it's all the social media posts that would go alongside how you, when you run your sale, what you should be sharing on Social. Even though we would be like primarily selling through our email list.
A
Yep.
B
Did I miss anything?
A
I don't think so. So you've got three sales and marketing courses in one bundle. They retail separately and in total for $591. You can pick all three of them up for 3:47. And after Wednesday or I guess Thursday morning at 7am you won't be able to purchase any of those three. So unlike some of these other ones, it's not just a limited time discount. It's a discount and a goodbye sale. So final sale. All done. Goodbye. Goodbye. Goodbye.
B
Awesome.
A
They're going to come chasing after me for copyright on that one. This is day four. Now this is a pretty exciting thing never done before where Dana and I have, we have offered like one on one coaching or mentoring in the past for like an hour here or there. Like you can buy an hour or you can do. I did a day of voxer one time.
B
It's always been limited and it's always like super requested. Like people ask us about this.
A
People ask about it all the time. But we just, it's like, I don't know. Yeah, I should do that. I should do that. So when we were thinking about this, we were like, you know what, Q1 is a great time for people to do this kind of coaching program or mentoring program. And so we were like, maybe Dana should do it, maybe I should do it. And then we were like, we'll just both do, we'll do two different offers. So we have two different kinds of coaching packages that are available during Q1, but they are only going to be for sale on Thursday the 20th.
B
So there's limited spots.
A
There's five spots in the one that I'm doing and 10 spots in the one that Dana is doing. So I'm going to talk a little bit about the one that I'm doing and then I'm going to let you talk about yours. So I am running a open ended one on one mentoring slash coaching program that is a 12 week container. So we're going to start the first week of January. I think it's January 5th. We'll get started officially and then we finish up the last week of March. It's going to be two 20 minute calls per week and we can do that. I mean I would assume that we'll do video calls. They'll be recorded so that you'll have access to them. You'll have regardless of whether you're with me or with Dana, you will have a coaching dashboard that is unique to you, that'll have all the different, you know, links and downloads and all that sort of stuff that we go through. Mine is open ended, so it's really what you want to do. If you, for instance, have purchased revenue on repeat for me, and you want to set up your membership and that's your big goal for Q1 is to get that like up and running and you want someone over your shoulder to help you with that. We can do that. I think that that would be kind of a small goal or, I mean, it's a, it's a good goal and a big goal, but like, we can accomplish a lot more than that in 12 weeks. So organizing, you know, restructuring your marketing, planning out a year's worth of content, like, you name it, I'm happy to help you do it. Also, if you are a photographer considering moving into the coaching or education space, I would be more than happy to just, you know, I'm an open book. Like, I'm more than happy to help somebody achieve whatever it is that they want to achieve. As long as we're talking about something at least vaguely, vaguely related to business and, and online business and, or photography business. So that is sort of my container. And the price on that is going to be $3,000. That's paid in three installments. So you in, in order to book, you have to be one of the first five people. You'll put a thousand dollars down that first day and then it'll charge your card again after one month and the second month and then you'll be all done.
B
Perfect. Okay. And then over on Team Dana, if your main focus for 2026. I cannot believe it's 2026. Is gonna be marketing. Like, if you're like, I really need to get my marketing game together this year. I'm gonna do a group coaching of six weeks. So we're gonna be, you know, 10 of us in a group, we're gonna do a weekly call every week for six weeks. We're gonna. Everybody's gonna come up with their own marketing plan, right? Like, I'm gonna give you kind of a structure and an idea. When I did these one off calls last year, it was really great. People were like, okay, this was my most popular offer last year. How could I say spin this into, you know, a bigger marketing plan for my whole year. So I'll give you like a loose framework. Then you will come and sort of fill in the blanks with your specific, like, what offers work for you, what your year is looking like. And my goal would be for everybody to walk away from this Coaching with, like, their whole year of marketing planned out. Right. So you feel really confident going into 2026 that you are, you know, gonna crush it in the marketing arena. We'll have, like, a group slack channel again. Like I said, we're gonna meet once a week, and I just think it's gonna be great. I love group coaching, especially in. In things like this where we're bouncing ideas off each other like you. You'll get ideas from other people in the group and be able to support each other. I think probably long after this group goes away, this group of 10 people will probably, like, continue to support each other totally, you know, which will be really cool. And so the details on that for the six weeks is the full investments. 1800. And it's going to be three installments of 600. So exactly like anomie said, on Thursday, when this goes on sale, you'll pay the first 600, and then you'll get charged every month for two more installments after that.
A
So we recognize that this is a bigger investment overall. If you have questions about this, because these spots are going to be very limited, please reach out to us before Thursday. I'm. I'm guessing that these might disappear right away, so you should just kind of go into that day knowing this is on my list. I'm going to log in and I'm going to get it. The only other thing to say is that both of those offers come with 30% off anything in the this can't be that hard suite of offers.
B
Yes.
A
During the months. During the. That a Q1 time. So you won't need that or you don't, you know, there's no obligation to purchase anything from us. But if you're like, I want to, you know, work with onomy and I want to implement simple sales. And you don't currently own the simple sales blueprint. You would sign up for that coaching program and then you would purchase that once you got your 30 off kicked into action coupon.
B
Yeah, that is my favorite day.
A
I know.
B
Friday's also my favorite.
A
Friday's also. Yeah, I do feel like we sort of saved the, you know, you get a car or whatever.
B
You get a car and you get a car.
A
Exactly. Okay.
B
We're not giving away cars, but we're not Friday music. I don't know what that one was.
A
Yeah, we're not quite at Oprah budget level. And by not quite, I mean not even sort of Oprah. Call me. But yeah, the Friday deal is pretty darn exciting. We. And it took some doing to figure out how to pull this one off. We are offering for just one day the option to get a lifetime membership in the Consistency Club. Now we launched the Consistency Club almost three years ago and the way that I decided to price this was that basically if you were in the Consistency Club for the next three years, this will more than have paid for itself and then for the the rest of time it will be a free offer for you. But yeah, it'll be a lifetime membership in the Consistency Club at the premier level. So you'll have the blog builder, any, you know, bells and whistles that we add on in the future that would be upsells for other people, you will just automatically get them. So you'll be sort of a premium member for life with no additional recurring charges to pay for. And we are not limiting the number of those, but we are limiting the time in which you can get that. So after that 24 hour period, the doors close and we will not, we may never again offer lifetime memberships. It does kind of change the whole membership model for us as well. So we'll see. I think it's a great, smoking hot deal though.
B
If you are like, what the heck is the Consistency Club? You know, at this point it is our monthly marketing membership for photographers. Every month we send you social email and templates and we now have a brand new blog builder that builds blogs specifically for your business. It's really cool. I don't want to spend a ton of time talking about it here, but if you have ever thought to yourself, oh I wish I could like hire somebody to do my marketing, this is our answer to that. And memberships range from 24 to 34 dollars a month. And there's also an annual option. And now we're giving you this lifetime option as well.
A
And quick side note, if you are not ready or able to jump on the lifetime deal, we are offering an incentive the same day for anyone who wants to get themselves an annual membership at the, at the premium tier. So with the blog builder built in, it's a 340 a year investment. But when you sign up for it on that day, we were, we are also going to include a 100 future funds credit. And the way that future funds work is basically like a credit in our business. So then you could use that a hundred dollars later to, you know, purchase a course or pay for part of a bigger course or anything like that. Those, those funds sit in an account for you. You can access them at any time and it just works like a gift certificate. In the business. So those offers are both available on Friday for 24 hours.
B
Okay.
A
It's gonna be big.
B
It's gonna be so exciting. I can't wait to see which is the most popular day. I'm gonna do a quick recap. Monday we've got the photographer's business dashboard 40% off.
A
Yep.
B
Tuesday, we've got revenue on repeat, which is the membership course and that is $150 off. Both of those come with a bonus that's coming out in January. On Wednesday, we've got our last chance marketing bundle. So you're getting our marketing and sales courses that are retiring Slayer Sales, Slayer Social and one month marketing makeover on Thursday are the coaching options. So you can go Team Automy, Team Dana. I mean, you know, we are probably going to be counting behind the scenes who picks who. Just saying.
A
No pressure.
B
On Friday you can pick both of us by either joining the consistency club at the yearly membership tier and getting a hundred dollars in future funds. The yearly tier anyway is also like a discount on the monthly, you know, so that's a deal on a deal with the cherry on top with the future funds and. Or you can get that lifetime membership, which is also. I'm a little nervous about that one. It's such a good deal. I don't know if like everybody's gonna join, but.
A
Okay, so couple of things. Make sure that you go read through these offers at this can't. Bethard.com Black Friday 25, which is now live and has all details and links to the, you know, full information about all of these different products. Do your research, decide what you want ahead of time. I am not trying to make this a high pressure decision situation. I want you to go into this being like, great, I'm gonna, you know, I'm gonna invest in my business. But until those days go live, we do have calendar reminders on every day that you can click and add that that day directly to your calendar. So if you are like a Gmail calendar person, you can just put that on the calendar and then get that pop up reminder because there is nothing worse than having a 24 hour sale opportunity that you're like, yay, I'm gonna go save some money. And then like getting distracted as we all do and forgetting to, to sign up. So, so add those to your calendar, do your research, send us any questions that you might have. We're excited, we hope you're excited and we're looking forward to helping a lot of people make the most of 2026 in their photography businesses.
B
Yep. All right, you guys, thanks for tuning in.
A
Yep. See you next week.
B
See ya.
A
That's it for this week's episode of this can't be that Hard. I'll be back same time, same place next week. If you like the show, be sure to check out thiscan'tbethard.com to explore all the resources we have for photographers. And of course, it would mean the world to me if you would leave a review of the show on itunes or Spotify. As always, thanks so much for joining me. I hope you have have a fantastic weekend.
Podcast: This Can't Be That Hard
Host: Annemie Tonken (with Dana)
Episode: 342b
Date: November 13, 2025
In this special episode, Annemie Tonken and her co-host Dana break down their first-ever “Better Than Black Friday” sale happening from November 17–21, 2025. They provide photographers with a day-by-day walkthrough of exclusive, limited-time offers on some of the most impactful courses, tools, and coaching programs from their platform. The episode is aimed at helping listeners strategically plan which deals to snag, rather than springing surprise sales typical of holiday promotions.
“We are here today to do a special episode covering the five days of deals that we are doing in our Better Than Black Friday sale running next week, November 17th to 21st, where every day we’ll have a different offer. And we’ve never done anything like this before.”
— Annemie (00:38)
“If you’ve been wanting to get more organized, if you’ve been wanting to track your data, if you feel like you have sticky notes everywhere… this is the answer to that.”
— Dana (11:18)
On the Sale Structure:
“This is not about, like, surprise, we’re running a sale. This is about, like, you know… we don’t run sales almost ever, certainly not discounting sales. So this is the sort of thing where it’s like, if you want something and it’s on sale this week, this is going to be about as good a chance as you’re ever going to find.”
— Annemie (04:18)
On the Philosophy Behind Offers:
“What are the most helpful offers that we can put out there to help your businesses in 2026 and beyond? What have been our most popular courses and offerings and things that have really been helping our students this year?”
— Dana (01:22)
Light-Hearted Moments:
“We’re not giving away cars, but we’re not Friday music. I don’t know what that one was. Yeah, we’re not quite at Oprah budget level. And by not quite, I mean not even sort of. Oprah, call me.”
— Annemie (26:12)
| Time | Segment | Details | |----------|-----------------------------------|---------| | 00:00–03:21 | Introduction & Sale Announcement | Philosophy behind the promotion, planning | | 03:21–11:40 | Day 1 – Photographer’s Business Dashboard | What it is, who it’s for, how Airtable fits in | | 11:51–15:54 | Day 2 – Revenue on Repeat Membership | Membership model, practical benefits, bonus | | 15:54–19:51 | Day 3 – Last Chance Marketing Bundle | Three products, why they’re being retired | | 19:58–25:57 | Day 4 – Coaching: 1:1 & Group | Details on coaching offers, format, pricing | | 26:09–29:18 | Day 5 – Consistency Club Lifetime & Annual | Overview, what’s included, future funds | | 29:19–31:46 | Recap & Key Advice | Day-by-day summary, how to prepare |
Annemie and Dana underscore their commitment to making these deals genuinely valuable for photographers, not just gimmicky discounts. Each offer is designed around proven tools and systems to help run a more sustainable, profitable photography business in 2026 and beyond. Listeners are encouraged to plan ahead so as not to miss any opportunity, with a clear explanation provided for each sale.
Original, supportive, and actionable—the hallmark of This Can’t Be That Hard.