Transcript
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Gavin Newsom (1:01)
In 2020, Donald Trump won roughly 41% of the vote with young men. In 2024, he increased that share to 56%. What's happening with young men in this country? What's happening with the trend lines that define some of the stresses and the anxieties that so many young men are facing in America today? This is Gavin Newsom and this is Scott Galloway. Well, Scott, thanks so much for taking the time and joining us on the podcast. And there's so many things I want to talk about from higher education to, you know, a little bit touch on housing, issues of inequality, a lot of the work that you've been doing. Talk about some of the trend lines, particularly as it relates to young men. But there's a lot of attention now being placed once again on tech titans, notably Mark Zuckerberg, who you once described lovingly as the most dangerous man in the world, who is now testifying in an antitrust suit. He'll be joined in a, you know, number of months by a number of other companies. I think there are five lawsuits, the ftc. But Mark is up there. One of the perhaps the most consequential in decades, antitrust discussions related to WhatsApp and Instagram. Just curious, you're over under. What do you make of this moment? What do you make of Zuckerberg's outreach to the Trump administration to try to get this thing off the docket, the fact they didn't move on it? What does it mean to you from a political perspective, not just from a substantive perspective in terms of the future of tech.
Scott Galloway (2:38)
First, I think you have to give Mark Zuckerberg his do. I think he's one of the most brilliant business people of the last 50 years. I also think there's few people that have done more damage while making more money than Mark Zuckerberg. The coarseness of our discourse, teen depression. If any company could reverse engineer their product to an uptick in self harm among teen girls, that company would be put out of business. And as it relates to, if it relates to antitrust, the concentration of power, you know, power corrupts. Absolute power absolutely corrupts. And we have one company that controls 50% of e commerce, Amazon. One company controls 90% of search, Google. And one company owns 2/3 of social media globally with the exception of China. Two out of three people are on a meta platform every day. And unfortunately I'm in the field of brand strategy. I taught that, I studied that at Berkeley, teach at NYU from 1945 to 1995. We thought we discovered the ultimate sell or selling tool and that was it. Sex sells like tell people to be hotter and play volleyball and be more attractive to potential mates if they buy a Maserati or drink Coors Light. But these algorithms figured out with Google that there's something that sells even more than sex, and that's rage. And that is if you bring on somebody who says an MRNA vaccine alters your DNA. That person, in my view, deserves the right to say that the dissenter's voice is important. But what these algorithms have figured out is that if we elevate that content beyond its natural organic reach, it creates enragement because people will weigh in and go that's nonsense and that's not true. And you're going to result, you're going to see a surge in measles and rubella. And then people weigh back in and every comment. Enragement equals engagement, equals more Nissan ads, equals more shareholder value. And so unfortunately, the deepest pocketed companies in the world are trying to enrage us or addict us, get us addicted to our phones, such that they can then hand us over dopamine addicts to the, the pharmaceutical, the medical industrial complex. Now how do you address that? We need more laws. We need to remove 230 for algorithmically elevated content. We need age gating. There's no reason anyone under the age of 16 should be on Instagram. And but also the more boring stuff, we need to break up these companies. And in a breakup it almost always works economically it works for shareholders. The seven baby bills that AT&T was broken up into are all worth more than AT&T within seven years. PayPal is worth monstrously more than the original eBay breakups are very accretive to the economy. They're good for employees because they get to charge more to rent their labor. Labor. You know, if you're, if you want to be in social media and you're a hotshot engineer, how many companies are really bidding on your, on your talent? I would argue Snap and Pinterest that Facebook could put them out of business, but they don't just to pretend they have competition. They could put them out of business I think in 90 days if they targeted their sites on them. Shareholders win, consumers win. And what happens this level of concentration is rents go up and unfortunately these companies have non economic rents and that is, it's hard to determine the pricing on a product that's free. But what I would argue is one of the greatest increase in rents in history is the rents, the increase in rents that parents are paying at the hands of, of an organization that really doesn't have your kids welfare and best interests. I know you have kids. I have kids, I would say between 40 and 60% of all real tension or aged in my house, not only between my kids, but between my kids and their mother is around the phone and social media. So look at the rents we're paying here. I'm cynical. Anything's going to happen. They've been much more masterful than our government at figuring out a way to avoid all regulations.
