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This is Dr. Casey Roberson, and you're listening to this Is Purdue.
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Hi, I'm Kate Young, and you're listening to this Is Purdue, the official podcast for Purdue University. As a Purdue alum and Indiana native, I know firsthand about the family of students and professors who are in it together, persistently pursuing and relentlessly rethinking. Who are the next game changers, difference makers, ceiling breakers, innovators? Who are these boilermakers? Join me as we feature students, faculty and alumni taking small steps towards their giant leaps and inspiring others to do the same.
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When we think about AI and as it continues to evolve into the future, it will get bigger, it will be integrated more. And so the more we can understand how it works and how we can best use it, the better it's going to be. And I do believe, especially when we think about Gen Z, that if we look at how do we continue to use this with an authentic voice, use it with integrity, so be honest and transparent about how we're using it, then we're going to use AI more responsibly.
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In this episode of this Is Purdue, we're talking to Dr. Casey Roberson. Casey is a nationally recognized business communication expert and a clinical associate professor in the Department of Organizational Behavior and Human Resources Resource Management, as well as head of the center for Working well's Leadership Coaching Institute within Purdue's Daniels School of Business. Casey also received her PhD in communication from Purdue in 2005 and is a proud boilermaker. As an educator and mentor, she guides undergraduate and graduate students in developing foundational business communication skills, covering topics like critical thinking, emotional intelligence, and best practices for using AI as an effective communication tool. Recently, Casey spoke about AI and how Gen Z can embrace it with curiosity and not fear at the inaugural SunnyFest in Dallas, Texas. Purdue's presence at SunnyFest is part of a larger collaboration with Sunny, which was announced this summer by Reese Witherspoon at Cannes Lions. As the exclusive education partner of sunny, Purdue is co developing online curricula, encouraging continued learning for adults, and creating content that helps helps Gen Z explore how STEM connects their interests and future goals. So in this episode, we're going to dive deeper with Casey and learn how students can effectively use AI in the classroom and real world while keeping their authentic voice, values and ideas at the center. So let's get to it. Here's my conversation with Casey.
C
Dr. Casey, thank you so much for joining us on this Is Purdue, the official university podcast. We spent a lot of time together. We were just at the first SunnyFest in Dallas, Texas, where you spoke on a panel. And we discussed a lot of different things at that conference. It's like the curiosity around AI and not being afraid of it. We have so much to discuss today. Thank you so much for coming.
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Thank you so much for having me.
C
Let's get into it. You know, AI is in the news a lot. Lots of headlines about it right now, right?
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Yes, yes.
C
So we know that younger generations, Gen Z specifically, really started using AI in school and also though at work, in social situations. But as a professor who's actually teaching and mentoring this generation, what do you see as far as what their relationship with AI is really like?
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Thank you for that question. It's such an important one right now. And when we think about Gen Z, we need to think about the age range of what Gen Z is. So Gen z is ages 13 to about 28. We're thinking latter part of junior high, all of high school, all of college, and even into like early career makes up Gen Z. Gen Z is like what we call digital natives. They grew up really with smartphones and social media platforms being a part of just society. It was something normal for them. So when we think about how Gen Z and really all of us are really kind of rumbling with artificial intelligence, I think it's important to think about a couple things. And I do have some anecdotal data that I can tell you from my own experiences teaching over in the Daniels School of Business. You know, some of the things I'm seeing are actually really tracking with what some big research is showing. And so I'll mention a few things. Gallup. So Gallup had a study that just came out this past spring, and it was done by the Gallup Walton Family Foundation. They did a big study looking at voices of Gen Z and then how American youth view and use artificial intelligence. And what I found actually is tracking some with what I see in the classroom. So I'll just go over a few few things for you here because I think it's really interesting. First, they are talking about in their kind of key findings that most Gen zers say that they do use generative AI. So things like ChatGPT or Gemini or Copilot. So almost like 80% are using it. But something that's interesting is that they're saying that those tools are more likely to make them anxious than it is to make them excited or hopeful.
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Wow.
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And I think that's an interesting thing that we have to look at. I think one of the biggest issues that's happening is that they don't feel prepared to use the tool. And whenever you're not prepared to do something, you're going to get nervous. I think that's kind of one of the biggest things we're seeing right now where they are using it. They're willing to learn it, but they want more tools to do that. And we're doing that over in the Daniel school. We're providing them with some of those tools.
C
Tell us about some of those tools that you all are using.
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I'll tell you a little story, if that's okay.
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Yeah.
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We started back in 2021. I developed our Strategic Business Writing course. It's our core undergraduate business writing course that all Daniel's students undergrads take. The course originally started as just a pilot course, one section, and we wanted to see how it went. I started with a, what I call my people first framework. And this was again spring 2021, before ChatGPT and AI started to make its appearance, which that didn't happen until November 2022, the very end of November. So the class started. I had this people first framework, which I know we might talk about a little bit later. There are people first skills, things like audience analysis, emotional intelligence, et cetera. And I knew that these people first skills are things that students need to take into the workplace. So we started that and then we were talking about different types of business writing and so forth. Well, the class was very popular. Long story short, today this year there are 35 sections of the course being taught across five faculty. And I do teach some of those sections. And so it's grown substantially. My undergraduate textbook that I wrote, that came out in May 2024, we're using it, it has that people first framework, but then it also has best practices for using artificial intelligence. When ChatGPT first came out at the end of November of 2022, I remember I was actually at a dinner party with some colleagues from the Daniel School of Business. Someone said, have you heard of ChatGPT? And they knew I was actually under book contract and was writing a book at that time. I said, yes, but I haven't had a chance to look at it. I went home, I looked it up more. I didn't sleep well that night. I woke up the next day and I turned to my husband, who is also a professor at Purdue, and I said, I need to contact my editor. And he said, what are you going to do? And I said, well, I'm going to pivot, I'm going to talk to my editor and I'm going to Say, like, because I'd already written the first five chapters, which was this people first framework. And I. It's a great foundation for anyone. I said, we're going to keep that. But then when I move in to talk about traditional types of writing, we're also going to. I'm going to learn, like, I'm going to figure it out, see whatever research is out there. But I'm going to go into ChatGPT and I'm going to figure out what are best practices. I contacted my editor, we had a meeting. And so my editor at Kendall Hunt Publishing was just incredible. I said, I think we need to have one of the first books to market to talk about best practices in AI. And I'm going to figure this out. He said, I love this. Let's do this. By fall 2023, less than a year after ChatGPT came out, we were already teaching best practices in the undergraduate business core writing class. And then my book came out in May 2024, and now it's available where people and students across the country can do it and use it. But we were already putting into place some of the best tools that they could use. So that's kind of the story of the class. And I think the evolution of it really speaks to the bowlermaker spirit of, like, let's be one of the first to do something. We are a flagship in so many ways, and I think we are a flagship when it comes to artificial intelligence, not only in the Daniels School with what we're doing, but across the university. I'm a Bowler Maker myself. Besides being a faculty member, I graduated with my PhD from Purdue in 2005. It was in me that, like, we have to do this. I'm so glad that we did because I know it's making a positive impact for our students.
C
With your experiences with students, you also have Gen Z children.
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I do, yes.
C
What are some of the questions that students have about using AI as a tool?
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Yes, absolutely. So a lot of the criticisms and even some of the things the Gallup study was saying was that some of the criticisms are they're afraid that it's going to hinder their critical thinking. And some people have said, well, we can't use artificial intelligence in the classroom because then they're not going to know how to write. And the same argument was actually made about the calculator when it first came out. Like, if we use calculators, no one's going to know how to do math. Well, we all know how to do math to some degree, right?
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To some degree.
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So when we think about this, any tool can be used for good or bad AI. Absolutely. If you just plug in what you want and just say, write this essay for me or write this for me, and you don't do any really human thinking and put any of yourself into it, then it will. It will hinder your critical thinking. And that's not what we teach. That is not a best practice. In fact, what we do is we provide opportunities for our students to. They have to. When they turn in an assignment where they use AI, they turn in, like a packet. And so they turn in like a first draft that is their original thoughts, no AI at all. Then they have to turn in, like, their prompt that they use to edit or revise.
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And.
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And we teach them prompt engineering. They turn in their prompt, they turn in a screenshot of what AI provided back. So whether it's ChatGPT, Gemini, Copilot, whatever it is, the next thing they provide is their revision that has, like, some of the AI incorporated, but they can't include everything that AI gave back to them. And then the last thing we have them do is write a reflection on it. And the reflection is, what did they find helpful about using AI for this task? What did they not like about it? How do they envision using AI in the future for something like this? So the students. The first time I did this assignment, back in the fall of 2023, I was so surprised at how critical the students were of the AI, and now I've seen it every semester. They find some things to be really helpful, but there are some things they don't like, and they do not want it to take over. Their authentic voice, which I love that, and that's something about Gen Z, is that they really do care about having their voice heard, which is important because this generation, when you're this young, you are still finding your voice. And so the fact that they don't want to let it take over means that they're more likely to not let it take over their critical thinking too, which is a very good thing.
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During Casey's fireside chat with Gen Z AI activist and researcher Neha Shukla at sunnyfest, she explained the three pillars of AI. And when it comes to Gen Z, we know this generation craves authenticity. So how is Casey teaching and mentoring younger students when it comes to using AI, and how does she guide the conversation around using it from the classroom to their future careers?
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When we think about AI, I think there's a few different things we can think about. Mindset Authenticity and integrity are three really great ways to look at AI, but also look at your life, too. Like, they definitely apply in lots of ways. So mindset, when we think about. Just like we talked before about how AI because it's new, can be a little scary for people. Whenever we think about our mindset, our mindset is something that we can choose. So we can have a growth mindset, we can have a fixed mindset. And so if we are thinking, I don't want to try something new, I just want to do what I've always done, that's more of a fixed mindset, it can kind of keep us, sometimes we from really being able to pursue some of our goals if we are not willing to try new things. We can also sometimes find ourselves getting into, like, a negative mindset, especially when we're afraid of something. Like, if anyone has ever thought about, like, what if this happens? What if that happens? Like, you immediately go negative, that negative mindset, we can flip it. What if something good happens? What if this turns out really well? Sometimes with AI it's easy to get into a more of a negative, fixed mindset. Like, I don't want to try this. I'm scared of it. Especially given the fact that there's still a lot of places, like, in schools, whether it's a certain classroom or like, K12 education, where they're like, you cannot use this. You cannot use this, because they're still honestly grappling with how to integrate it into education. And that's something I think that we do need to talk more about, just as a society of where do we go with that? But the mindset's important, so let's try to look at it from a growth mindset, from a positive mindset. Understand that there are limitations, not be blind to those. But how do we move forward in a productive way? That's the first one. But then authenticity. We talked a little bit about that authentic voice and how important it is. I mentioned at Sunnyfest that your authentic voice is like your fingerprint. And your fingerprint's unique. It's different. No one else has it. And that's the same thing with your voice. And so you want to make sure that no other human intelligence and no other artificial intelligence is quieting that voice that's yours because it's unique, it's special. It needs to be heard. It needs to be at the table. So then we also have integrity. And integrity is kind of, how do we use AI ethically? And I think the biggest thing is, let's just Be honest and transparent about how we're using AI. If we're doing that, then there shouldn't be an issue. It's not like you're hiding something and so forth. And I think integrity really ties back into authenticity because I feel like if we're showing up authentically, we're going to be showing up with more integrity.
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How can adults, parents, educators, mentors, coaches, anyone who interact with children, how can they positively shape a student's experience with AI?
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I think if we go back to that kind of growth mindset, that positive mindset, let's look at this as a tool. It's just another tool that we can use. There's absolutely nothing wrong with having like healthy boundaries and healthy parameters around how we use AI. And I do think that we should be clear about that. Like, hey, we're only going to use AI in this capacity. And that's exactly what we do in our strategic business writing classes. Like, we're going to use it here, here and here, but we're not going to use it over here because we have different learning objectives for this assignment. And so I think when we explain that to them, which generation Z is a why generation, they want to know why. And I love that about them because I want to know why a lot of things too. And so I think it's really healthy to just be able to say, here's how we're using it, here's why we're using it this way. And people can then buy into it. Because no one, and this is something I talk about in my people first approach and framework when I talk about emotional intelligence, is that we want to look towards buy in and not compliance. And so if we can get anyone to buy into something like, hey, we're going to use AI this way, it's going to help you in certain ways and so forth. People are going to be more likely to follow those rules. Instead of if you just say you have to use it just like this, and I'm not going to explain why, then people, even children, are going to push back on that. Because there's a universal truth about people. It's an old communication theory, it's a politeness theory where people want to be valued, respected, and they want to have some autonomy. And so if we're explaining and getting buy in with that, then they're going to be more successful.
C
Let's talk about your people first approach, because in your teaching you advocate for this strongly when it comes to both communication skills and using AI as a tool. So talk a little bit about this approach.
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Anyone who knows me knows that I really love my people first approach. And, and it really consists of five big skills and they are audience analysis, emotional intelligence, critical thinking and problem solving, building connection and trust, and communication ethics. They're the first five chapters in my textbook. We walk through those and I give actually a lot of talks on this. I call it the communicating well at work using five people first skills. This resonates with every audience I talk to, whether it's undergraduate students, it's staff here at Purdue, it's executive audiences at organizations where I'm doing workshops or keynotes. These really resonate with people because the hardest part of anyone's job is usually working with other people. And so it's not in terms of like if you're technically trained well, you're going to go in and in a silo you can do your job well. But that's not the way most companies and organizations work. You are going to be working with other people and there's going to be conflict, sometimes there's going to be miscommunication. And these five people first skills are going to help set you up for success and it's going to help you to communicate well at work. So when we think about audience analysis, so like if you and I were going to be having a one on one meeting, I would go in and I would have some talking points, but I would be thinking about not just what I want out of the conversation, but what do you want out of the conversation? So who are you? What do you care about? What's the best way to communicate with you, et cetera. And then there's emotional intelligence, which is the second one. And emotional intelligence is getting really curious about the emotions that you're experiencing and thinking about them before you respond. And then also trying to understand and be empathetic about where other people are coming from when they're communicating with you. And then we also have critical thinking, problem solving, which is a lot of core competencies of what you do in your job and how you communicate, building connection trust, which has a component of authenticity, strategic thinking, et cetera. And then communication ethics, which is really about kind of like a personal standards of ethics. So being honest, being fair, being transparent, being responsible, et cetera.
C
So a lot of institutions, especially in education, are trying to develop these policies around Gen Z and Gen Alpha's AI usage. I know you just said K through 12. They're kind of like, whoa, we don't even want to get into that yet. What should these organizations consider when they're creating policies.
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I do think a lot of K12 are talking about it. They just haven't implemented anything yet. And so I do believe, like, Purdue is again, a flagship for. We already have some AI policies. We're currently building more. I'm currently serving on an AI task force in the Daniel School of Business. We're looking at new things to recommend to the university, et cetera. It's definitely evolving because AI is evolving. But I do think that in higher education, it's important for us to pay attention to what's happening in K12 education because those are the students who are coming to us. And I know K12 educators want to prepare students for the world. Whether it's education or going straight into the workforce, they want to prepare them as best they can. And I have the highest respect for K12 educators. And so when we think about the K12 education, I think there are a couple things that I really kind of I dream about. I dream that as we start to develop artificial intelligence and put it into curriculum, which I think will eventually happen, I hope that we will also kind of run a parallel path that will be connected of putting more emotional intelligence into the curriculum as well. Because if we can do a blend of that people first, that emotional intelligence, and helping people to navigate and understand their voice, their emotions, their feelings, while we're also bringing in artificial intelligence, I think that could be a game changer in a lot of ways. I think that as K12 educators start thinking about this more, I hope that they'll think about both of those and how that could fit into curriculum.
C
As a strategic communications expert, you also help students think through, you know, foundational skills, emotional intelligence. We talked about critical thinking, problem solving. How do you think all of those play a role that people first approach when it comes to using AI?
A
I think that if you are using a people first approach, then you are going to show up more authentically. You're going to remember, like, AI does not know the person that I'm writing this email to. Only I know.
C
That's a great point, right?
A
Because AI really can only work with the situation context that you give it. We think that AI knows everything and it knows a lot, but it does not know as much as we know. We have to make sure that when we use that people first approach that we keep in mind that AI is limited. We also have to keep in mind a couple things about AI. That AI can be wrong, just flat out wrong. You cannot trust it. You have to fact check it. You have to go and make sure, because it can hallucinate and make up things. It also can have biased information. It also can. When we think about AI, we want to make sure that we never put anything confidential into AI. Like if I'm writing an email to someone and maybe I want to revise it or something and polish it, and I'm trying to be more efficient because I have a lot of emails to return, I make sure that, first of all, there's nothing confidential in here. I take out any names, I redact those, and I keep it like a basic structure. Then that way you are not providing it with too much detail. So I think that it's healthy to use in certain ways, like brainstorming, outlining, maybe revising something. But you also want to keep control of what information you're putting into, like ChatGPT and so forth.
C
I know I have personally used it. At first I had a little bit of a negative mindset. I'm like, I want to be true to my voice and stay creative. But it's very helpful for little either. Combining certain sentences into one thought, I've.
B
Found that that's very helpful.
C
But then also, oh, can you make this email a little bit more firm in a polite, professional way? Right?
B
Yeah.
C
But there's so many uses for it that do make sense and it does, like, really help, especially in a professional setting, I think.
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Yes, absolutely.
B
So what advice do you have for.
C
Students who are curious about using AI but may not have used it yet.
A
If they're brand new? Just try something easy. Like if you want to use it for brainstorming, just pick a topic that you're interested in, maybe you know a little bit about, and then just see. And you can kind of test the waters with it to see. Like, if I ask it, what is the date next Friday, Sometimes it gives you the wrong date, like it's not the correct day. And so I'm like, hmm, that's not right. But then it also can provide really helpful information very quickly. Just take something, you know, something a little bit about, maybe do a little brainstorm with it, or maybe take some writing. Again, that is not confidential. Nothing like intellectual property or something. Like when I write like I'm writing a book right now, I would never put that in ChatGPT. That's a good point. I don't want to know what it has to say. I am not interested in that. And so I wouldn't put anything that you feel like, I own this, but maybe put like, hey, you know, I had this one paragraph and I felt like, it wasn't exactly where I wanted. So ask it to help you to revise it, to make it maybe a little bit more concise or something like that. So I would say just play with ChatGPT a little bit to just see what it can do and where your comfort level is. And I think that would be a good start.
C
Let's dive into some of the fun things that you can do with AI. I know people we were traveling with to Dallas for SunnyFest used it to book restaurant reservations to look up things to do. You and I talked about, hey, I have this, this, and this in my fridge. What can I make with it? Tell us about a couple fun things that you can do with AI that might be outside the box.
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So I can tell you a couple things. Definitely one of the ones we talked about before was, and I've used this recently on more than one occasion, where I have limited amount of ingredients in my fridge and in my pantry because I need to go to the grocery store. I was like, I was working from home and I thought, what are we going to do for dinner tonight? And I want to do something in the slow cooker so I can be productive with work. I plugged that into ChatGPT and said, Here are these ingredients because I thought they made sense to maybe go together. But I wasn't sure what to do. And absolutely it came out with, like, three different recipes. I picked which one I wanted, and I threw it in there, and everyone was thrilled with dinner. And they were like, what is this new recipe? I mean, it impressed my teenagers, which was great. So that's a fun thing. One thing I did over the summer, because I don't always keep everything in ChatGPT, like, I'll erase things occasionally and so forth, because I don't want to have a whole bunch of stuff there. But I asked it to vision board with me, like, a day in the life of what I would be doing, like, five years from now. And I listed out some of the things that I envision for myself five years from now, and, like, things that I want to be doing with my work and so forth. As a faculty member here at Purdue. The way it, like, approached my day, I was like, I like this. This is good. So I think it can help you with, like, imagining things and looking at things and maybe a different way. And so I think it just kind of depends on how you want to use it.
C
We talked a little bit about this with the comparison of the calculator and not being able to do math, you know, the late 90s, early 2000s, Wikipedia using that as a source. What are some of those common ethical questions that come up with students using AI in the classroom?
A
I remember the days in the early 2000s when I was a graduate student here at Purdue, and students would turn in something, and it had Wikipedia as a source. I was like, this is not a legitimate source. You cannot use this. When we think about AI. So the latest version of ChatGPT in particular has gotten much better at this, where now it'll provide a link and you can go to, like, a primary source. And that's something we've said for a long time. Wherever you get information, the best information is always a primary source. Where you're citing something exactly from where it comes from. Now, as we mentioned, ChatGPT can still be wrong. And if it doesn't cite something, you should definitely be skeptical. But you want to click on that. If it provides a source, click on it, go to it, make sure that it's correct. If you go to the primary source, then I think you're probably going to be okay. That's actually one of the biggest developments that they really tried to address, some of those hallucinations that are happening, but they do still exist.
C
What do you think the future of AI looks like for students and younger generations?
A
Overall, AI is just going to continue to grow and get bigger and bigger, and we're going to see it in more and more places. Of course, I look at AI from a communication lens, like, how do we use it to help improve communication? And there's lots of other people here at Purdue and other places who are looking at AI in lots of different ways in lots of different industries. I'll stick to my wheelhouse. When we think about AI and as it continues to grow, and I do believe that I felt that this even in December 2022, which is why I made a pivot in my book that I was like, ugh, I don't want to write a book that's just going to be automatically outdated. I want it to be something that's really helpful and impactful for students. And that's why I'm a professor, is because I care so much about helping people to develop really important skills like communication that I know can make such a difference in their life. But when we think about AI, and as it continues to evolve into the future, it will get bigger, it will be integrated more. And so the more we can understand how it works and how we can best use it, the better it's going to be. And I do believe, especially when we think about Gen Z, that if we look at how do we continue to use this with an authentic voice, use it with integrity. So be honest and transparent about how we're using it. We're going to use AI more responsibly and I think that that's an important part of the future of AI.
C
I love that, being honest and authentic about how you're using it. And speaking of the future as well, you're the head of the Leadership Coaching Institute within the center for Working well in the Daniels School of Business. But you all have some exciting things coming up, so I want to give you an opportunity to talk about that and tell us what the latest news is.
A
Thank you so much for asking about that. We're very excited about the new Leadership Coaching Institute which is housed in the center for Working well in the Daniel School of Business. The Leadership Coaching Institute One of the things that we are so excited about that we're going to be piloting in the spring due to a just incredibly generous donation, is that we're going to start to offer undergraduate executive coaching and we're going to start on a small scale. So we are going to be one of the first in the country to be able to offer this to undergraduate students. Most people when they get executive coaching it's not until mid career and if they're lucky. So we are going to help students like start their careers with like a coaching mindset. So we'll be talking about things like communication and grit and resilience and persistence. So we're very excited about that part of it. Also in the Leadership Coaching Institute we are developing right now with executive education that's going to launch later this spring, an asynchronous program that's going to look at working well and leadership topics. But then we're also going to have a synchronous component where once a week, because It'll be about six weeks in their cohort of about 40, they'll get to meet with their faculty, expert on that topic and participate in a leadership lab. So what's great about this is that it will be like a small grouping of 40. It'll be very convenient. People can do it from wherever. So if we have any Bowlermaker alums who want to come back and do something, they will be welcome too. But it's going to be something that I think is going to be really meaningful for people and we're very excited about that. We also are currently continuing to work with companies on working well journeys where we develop customized programming for them. And that all runs through Leadership Coaching Institute. So we talk about things like managing stress, burnout, motivating employees, communicating well at work, et cetera. We have a number of topics that we talk about, and people have found it really impactful for them. And we, again, love helping people. And so the Leadership Coaching Institute has a lot of great things happening, and we are so grateful for all the support, really, from the Mitch Daniels School of Business on this.
C
That is so exciting. Congratulations.
A
Thank you.
C
Thank you again for joining us. Is there anything else that I missed that you want to talk about when it comes to AI or anything in the future coming up for you?
A
I just want to say, well, first of all, thank you so much for this opportunity. And I do want to mention just really briefly what an incredible event SunnyFest was when we went, it was so inspiring. And to be on that stage and to be able to talk about AI, to see it resonate with the young people in the audience, I think that we need to have more conversations like that and like this, because when we think about AI moving into the future, just like when we think about, I think, emotional intelligence, too, there's so much opportunity for growth, and there's so much that we can do to improve people's lives. That's why I do what I do is because I truly just want to help other people. And I know that when people develop their communication skills, it is going to make a positive difference in their lives. For me, I feel really lucky and blessed to be able to do that and to be able to do that here at Purdue in the Daniel School of Business. It's really just an amazing opportunity, and it's a dream come true for me.
C
It was so special seeing all of the young people listening to you at the panel, and they're so excited and they have so many ideas. It was just a great experience.
A
It's amazing when you work with young people that were there at sunnyfest. And I'm so lucky to get to work with our students here at Purdue. The energy that is on a college campus, because I write a lot in the summer and then I come back. I'm always ready to come back in the fall. And I love the energy of when the students are on campus. And I like to walk around campus and just see, like, the buzz. Right. And there's something so special about Purdue. And I know I'm biased because I'm an alum, too, but there's something so special about this place and the students. And even though we are a big University. This is a place where people can find their place and find belonging and I think that is so unique and special and I just love being a part of that.
C
That's a theme of this podcast. So I appreciate you hitting on that.
A
Absolutely.
C
It was so fun getting to know you and this conversation was incredible. So thank you for coming.
A
Thank you so much, Kate. I really appreciate it.
B
That was an incredible chat. I hope you all learned at least one thing you can take away and utilize in your own AI experiences. We have more fun clips from Sunnyfest with Casey on our this is Purdue podcast YouTube channel. She talks about a few common misconceptions when it comes to AI and and much more. Be sure to check it out. And if you're interested in learning more about AI, the Sunny and Purdue Playbook From AI to IRL offers guidance and prompts on how students can use AI with confidence. We'll link that in our show notes for you as well. This Is Purdue is hosted and written by me, Kate Young. Our podcast videography for this episode was led by Thad Boone in collaboration with John Garcia, Allie Chaney, and Zach Mobenson. Our social media marketing is led by Maria Welch. Our podcast design is led by Cheryl Glatzba. Our podcast photography is led by John Underwood and Rebecca Rabinos. Our podcast team Project Manager is Rain goo. Our podcast YouTube promotions is managed by Megan Hoskins. Additional writing and research assistance is led by Ashvini Malshi and our Creative Production manager is Delaney Young. Thanks for listening to this Is Purdue. For more information on this episode, visit our website at purdue.edu podcast. From there, you can head over to your favorite podcast app to subscribe. And don't forget, you can also check out all of our podcast content on our podcast YouTube page, YouTube.com/this is Purdue and as always, boiler up Sam.
Episode: AI Expert Discusses Best Practices for Maintaining Your Authentic Voice
Release Date: December 11, 2025
Host: Kate Young
Guest: Dr. Casey Roberson, Clinical Associate Professor, Daniels School of Business, Purdue University
This episode delves into the evolving relationship between Gen Z and artificial intelligence (AI), featuring nationally recognized business communication expert Dr. Casey Roberson. The main focus is best practices for maintaining authentic voice and integrity while leveraging AI tools in academic, professional, and personal settings. Dr. Roberson shares her experiences teaching at Purdue, participates in a broader discussion about integrating AI responsibly, and underscores Purdue’s leadership in AI education, all while championing a “people first” approach.
Quote:
"I think that's an interesting thing that we have to look at. I think one of the biggest issues...is that they don't feel prepared to use the tool."
— Dr. Roberson [05:23]
Memorable Moment:
Dr. Roberson recounts pitching her editor to make the textbook a market leader on AI best practices:
"I said, 'I think we need to have one of the first books to market to talk about best practices in AI.'"
— Dr. Roberson [07:55]
Quote:
"They find some things to be really helpful, but there are some things they don't like, and they do not want it to take over their authentic voice, which I love."
— Dr. Roberson [11:36]
Quote:
"You want to make sure that no other human intelligence and no other artificial intelligence is quieting that voice that's yours because it's unique, it's special. It needs to be heard."
— Dr. Roberson [14:08]
Quote:
"We want to look towards buy-in and not compliance."
— Dr. Roberson [16:21]
Quote:
"AI does not know the person that I'm writing this email to. Only I know."
— Dr. Roberson [22:07]
Memorable Moment:
"It impressed my teenagers, which was great."
— Dr. Roberson [26:09]
Quote:
"If we...continue to use this with an authentic voice, use it with integrity...we're going to use AI more responsibly."
— Dr. Roberson [29:38]
“They're saying that those tools are more likely to make them anxious than it is to make them excited or hopeful.” — Dr. Roberson [05:19]
“Your authentic voice is like your fingerprint...no other human intelligence and no other artificial intelligence is quieting that voice that's yours.” — Dr. Roberson [14:08]
“If we're doing that, then there shouldn't be an issue. It's not like you're hiding something and so forth.” — Dr. Roberson [15:02]
"We want to look towards buy-in and not compliance." — Dr. Roberson [16:21]
"AI does not know the person that I'm writing this email to. Only I know." — Dr. Roberson [22:07]
“As it continues to evolve into the future, it will get bigger, it will be integrated more. And so the more we can understand how it works and how we can best use it, the better it's going to be.” — Dr. Roberson [28:37]
Dr. Casey Roberson’s message is clear: AI has disruptive potential but must be approached with a blend of curiosity, critical thinking, and ethical transparency. Purdue is pioneering both the curriculum and culture necessary for students to harness AI tools without losing their unique, authentic voices. The episode provides practical strategies for students, educators, and families to guide responsible AI usage—always with a “people first” mindset. The future, as Roberson sees it, is one where AI’s growth parallels the persistent, innovative, and collaborative spirit of the Boilermaker community.
For more resources, check out: