This Is Purdue: Episode Summary - "What It Takes To Run March Madness — and How Purdue Is Training the Next Sports Pros"

Release Date: May 29, 2025
Host: Kate Young
Guest: Jeanne Boyd, Executive Director of Sport Management and Senior Advisor to the Provost at Purdue University

Introduction

In this engaging episode of This Is Purdue, host Kate Young delves into the intricacies of running one of the most significant events in college sports: March Madness. Joined by Jeanne Boyd, Purdue University's Executive Director of Sport Management and a seasoned veteran in the sports industry, the discussion offers listeners an insider's perspective on both the operational challenges of hosting the NCAA Division I Men's Basketball Tournament and how Purdue is shaping the next generation of sports professionals through its innovative Master's Program in Sport Management.

Purdue's New Master's Program in Sport Management

Jeanne Boyd provides a comprehensive overview of Purdue's newly launched Master's degree in Sport Management, set to commence in Fall 2025. This interdisciplinary program is uniquely positioned across both the West Lafayette and Indianapolis campuses, emphasizing hands-on experiences with Purdue Athletics, Indiana Sports Corporation, and other industry leaders.

Notable Quote:
Jeanne Boyd (04:57): “Sports don't happen in a vacuum. We relied on industry experts to help us build a curriculum that stays not just on trend, but ahead of the trend.”

Key Highlights:

• Interdisciplinary Approach: Courses are offered through the College of Health and Human Sciences, College of Science, and Department of Computer Science.
• Customization: Students undergo in-depth interviews to tailor their educational roadmap, allowing for specialization in areas such as sport marketing, analytics, AI in sports, and more.
• Hands-On Experience: The program includes 450 hours of practical work with industry partners, ensuring graduates are well-prepared for the dynamic sports industry.

The Significance of Indianapolis in the Sports Industry

Jeanne emphasizes Indianapolis as a pivotal hub for sports, likening it to Hollywood for the film industry. The city's rich history, world-class facilities, and strong leadership from organizations like the Indiana Sports Corporation create a unique ecosystem conducive to sports management excellence.

Notable Quote:
Jeanne Boyd (09:13): “Indianapolis has created such a special opportunity and almost an ecosystem that doesn't exist anywhere else.”

Key Highlights:

• Historical Impact: Home to the first sports commission in the U.S. established in 1979, setting the standard for city-hosted large-scale events.
• World-Class Infrastructure: Walkable facilities, extensive hotel and restaurant options, and strategic campus locations support seamless event management.
• Leadership Excellence: Figures like Patrick Talty of Sports Corp demonstrate Indianapolis's commitment to effective sports event leadership and economic impact.

Behind the Scenes of March Madness

Jeanne shares her extensive experience as the Managing Director of the NCAA Division I Men's Basketball Tournament, offering listeners a rare glimpse into the logistical and operational complexities of March Madness.

Notable Quotes:
Jeanne Boyd (17:30): “Sport management has elements of all those things—budgeting, organizational leadership, communication. It’s so multifaceted and multidisciplinary.”
Jeanne Boyd (19:21): “The memories for me there are a couple of special ones... it was more so the relationships that were built behind the scenes.”

Key Highlights:

• Site Selection Process: A meticulous, highly confidential procedure involving detailed specifications and strict security measures to ensure unbiased selections.
• Operational Challenges: Coordinating across multiple locations, managing vast teams, and maintaining neutrality and fairness throughout the tournament.
• Personal Insights: Jeanne recounts memorable moments, such as Butler's unexpected run in 2010, and underscores the importance of building strong, trust-based relationships within the industry.

The Rise of Women in Sports Management

The conversation shifts to the growing presence and influence of women in leadership roles within the sports industry. Jeanne celebrates trailblazing women who have paved the way and discusses the positive impact of having diverse voices in executive positions.

Notable Quote:
Jeanne Boyd (31:15): “It's not about representation. It's about women being in positions where they are, executive directors, making a real impact.”

Key Highlights:

• Trailblazers: Acknowledgment of women like Mel Rains (CEO of Pacers Sport and Entertainment) and Alison Millington (former head of the Super Bowl) who have significantly influenced the industry.
• Gender Dynamics: Jeanne reflects on her experiences working in predominantly male environments and the importance of having role models and mentors.
• Future Outlook: Emphasis on creating opportunities for women to ascend to executive roles, thereby enriching the sports management field with diverse perspectives.

Advice for Aspiring Sports Management Professionals

Jeanne offers invaluable advice to students, particularly young women, aspiring to enter the sports industry. She underscores the importance of passion, hard work, teamwork, and continuous learning.

Notable Quote:
Jeanne Boyd (34:08): “Be passionate. Be a really, really good team player because that's a whole nother part of it. And be curious and don't be afraid to ask questions.”

Key Highlights:

• Work Ethic: Preparation to work diligently and compete effectively in a demanding industry.
• Networking: Building strong relationships and finding supportive communities within the field.
• Continuous Improvement: Staying adaptable and open to learning to navigate the ever-evolving landscape of sports management.

Personal Connection and Commitment to Purdue

Jeanne expresses deep appreciation for Purdue University, highlighting its unique community, intergenerational ties, and the collaborative environment that fosters both personal and professional growth.

Notable Quote:
Jeanne Boyd (35:26): “I am so proud to be a part of the Purdue community and take that opportunity very seriously.”

Key Highlights:

• Community Spirit: The generational depth and collegiality among Purdue affiliates create a supportive and enduring network.
• Academic and Athletic Excellence: Proximity to Purdue Athletics offers unparalleled opportunities for students to engage directly with a successful and respected athletic program.
• Personal Fulfillment: Jeanne shares heartfelt sentiments about her connections and experiences at Purdue, reinforcing her dedication to the institution's mission and values.

Conclusion

The episode wraps up with Jeanne Boyd extending an open invitation to prospective students to join Purdue's Master's Program in Sport Management, emphasizing the program's rigor, innovative curriculum, and extensive industry connections. Host Kate Young expresses gratitude for Jeanne's insights and encourages listeners to explore the opportunities Purdue offers in shaping the future of sports management.

Notable Quote:
Jeanne Boyd (37:59): “If anybody's interested in the program and willing to do the work, we have a place for them.”

Additional Resources

For more information about Purdue’s Master's Program in Sport Management and other initiatives, listeners are encouraged to visit purdue.edu/podcast. You can also subscribe to This Is Purdue on Apple Podcasts, Spotify, iHeartRadio, or watch additional content on the podcast’s YouTube channel.

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