This week on This Old Marketing, Joe and Robert break down OpenAI's latest move: launching a full-blown AI consultancy for enterprise companies.

The big question: is this a smart response to large companies moving too slowly on AI integration, or is it a sign that OpenAI is feeling pressure to generate revenue wherever it can?

The boys also follow up on OpenAI's move into shopping and advertising. As ChatGPT gets closer to product discovery, recommendations, and transactions, Joe and Robert ask whether ChatGPT is becoming the next great transaction engine, or whether this is another signal of desperation from a company trying to do too much at once.

Then, the conversation turns to politics and media, as the 2028 presidential candidates increasingly look and act like content creators. What does that mean for trust, audience building, and the future of political marketing?

This week's marketing winners and losers include Netflix, Disney and LinkedIn.

Rants and Raves

Robert rants about a recent article in Rolling Stone and how it misses the mark in content and in ad tech.

Joe raves about micro communities and why the future of content marketing may not be about reaching the largest possible audience, but about becoming truly valuable to the smallest audience that matters.

Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork