Transcript
A (0:00)
Hey everybody, welcome back to our Basics series. I get asked all the time as an angel investor, as somebody who helps grow companies, what should I do in terms of customer motion and finding my ideal customer profile? I get asked, hey, how should I do my cap table, legal issues, finance issues, how should I do my revenue recognition and increasingly the last two years, how should I use AI to make my startup grow faster, produce better quality products, better, cheaper, faster? You know that's always the mantra and you can see all of these Great episodes@thisweekinstartups.com Basics we started doing AI Basics to help people understand the core things this technology is allowing you to do. And the challenge is this technology is moving faster and faster, faster than anything we've ever seen. It's, it's easy when we're doing legal cause that changes every five, ten years. Finance, hey, that changes also like hey, every couple of years you might get something out of the IRS to tweak. My lord. When it comes to AI, it is changing month to month and we've got a great guest today to help us with creative. And of course this AI Basic series is brought to you in partnership with my friends over at Google Cloud. Google Cloud really cares about founders. They're constantly giving credits and tools and this very series to help you as a founder, figure it out and just figure out how to scale your company and increase your chances of success. You can check out Google's brand new future of AI perspectives on generative media for startups report. You can access that@goo gle futureofgenmedia. All one word, no spaces, no dashes and we'll put that in the show notes and the YouTube description. Today we are lucky to have Joaquin Cuenca Abela. He is the co founder and CEO of Manifique. Manifique I think would be the non French way to say it, formerly known as Freepik. They're based in Spain. I understand 5 billion all time downloads, over 150 million monthly users for a reason. We're going to talk today about how to use his creative tools. Hey, to go help founders be more creative but then turn their marketing into video which is a big part of, of what you're doing. Joaquin.
B (2:25)
Yes, yes Jason, thank you for having me. We are going to talk about how a marketing, a modern marketing department can do more with AI. Many people are focused on how they can do the same things that we're doing before. The cheaper and faster. We are going to talk about the void. When you do things faster, what can you do that is new.
A (2:43)
And marketing is one of those spaces that has data, it's got creative and then there's a whole bunch of best practices and alchemy between these two. Yeah, you have the. On one side you, you've got this great science of marketing, and then on the other side you've got the creative and in the middle, dare I say alchemy. So let's see what you've built and how it works. Maybe you could do a quick demo for our audience of founders here.
