Transcript
A (0:02)
You're listening to the Cyberwire Network, powered by N2K.
B (0:12)
Welcome to Threat Pick for the Palo Alto Networks podcast, where we discuss pressing cybersecurity threats and resilience and uncover insights into the latest industry trends. I'm your host, David Moulton, Senior Director of thought leadership for unit 42.
A (0:28)
You don't need to test the model, you need to test the system. Because it's not just the model, it's not just the provisioning cloud provider. It's all those other things you connect to it. And the more things you connect to it, the more problems you can have just with scalability production. Does it work consistently? You know where the bugs exist, but you also introduce a lot more places where you're going to have risk from security or safety standpoint.
B (1:17)
Today I'm joined by Brett Kinsella. He's the General Manager of Fuel IX at Telus Digital. Brett has led marketing strategy and product growth at scale across both startups and major enterprises. He's also a widely published author and speaker with work featured in Harvard Business Review, USA Today, and Wired, and he's hosted over 400 podcasts on AI innovation. Today we're going to talk about securing generative AI systems, the real risks behind shadow AI, and what leaders need to know about hallucinations, data leakage and testing the full system, not just the model.
A (1:55)
Foreign.
B (2:01)
Welcome to Threat Vector. I'm really excited to have you here today, David.
A (2:05)
I'm excited to be here. I've been listening to the show for a while. I caught a couple of your recent ones. In fact, one of my friends was on the show who I've known for many years, and it's an honor to be sitting here across from you.
B (2:18)
Let's open up and talk about your journey a little bit. How did you end up leading Fuel IX and then becoming this leading voice in AI and synthetic media?
A (2:29)
There was no grand design. I've been in new technology for a long time, and if you're in new technology and develop a passion for it, you wind up working in a number of different technologies and across a number of different industries, because new technologies typically aren't limited to industries. So I worked in consulting, I wound up in software companies. I transformed a services business into a software business over the years. Worked with a lot of software companies, particularly SaaS back in the day. But one of them, in late 2012, launched a very innovative AI product and that was my first introduction. And then I wound up working with a number of startups in that space and then realized that I didn't have the type of information I needed in order to make good decisions about what was going on the market, how things were being adopted, what technology mattered. And so I started doing some work on that, wrote a couple articles, and then just by accident, started a research business and publication for several years that I did as well. And then I got to know a lot of people in the AI space, obviously. In fact, I've hosted about 400 podcasts myself. Like, just interviewing AI innovators over the last decade. Um, and not too long ago, I guess a year and a half ago, the president of Telus Digital called me up and said, hey, I've got something that I want you to take a look at. We've developed some really interesting technology. We're using it internally. Our customers are asking us if they could use it. So you've done a lot of software, Brett, you've done a lot of AI. Could you come in and take a look at it? And that's basically how it started.
