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“I like to say it’s problem marketing, not product marketing..” - Aditya Vempaty

Aditya is the VP of Marketing at NexHealth, a company who is evolutionizing the world of dentistry and medical offices to enable growth of practices and ensure that entrepreneurs are maximizing their ROI.

Aditya is a pro at category creation and influencing people at a large scale. In this interview he shares his experience finding innovative solutions in new spaces where there is a clear need for a revolution.

This interview is all about why product marketers are actually problem marketers and what it means to find the problem first and focus on the product second.

Connect with Aditya on LinkedIn.
Join Aditya on Sharebird.

Questions covered in this interview:

What is it like to own product marketing?
What do you look for in a company/team/role?
How did you evaluate the risk of a new role?
What are some of the challenges early on? What about now?
What are some of the thrills (highs) and chills (lows) of your product marketing career?

41:T495,“The company story is the company strategy.” — Ben Horowitz, Partner and Co-founder, Andreessen Horowitz For many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer? Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable. This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer. The only way to be on this journey is to begin. Let’s go.