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In this week’s season finale, we are featuring Priyanka who leads PMM at Qualia. Qualia is a company whose mission is to transform and improve real estate transactions. Real estate is a new industry for Priyanka, so tune in to hear how to learn a new space and make a jump into a new domain. You’ll also hear how to think about growing the function beyond 0 to 1 and building not just a team, but a product that lasts. It’s likely that your team will change - you’re bound to lose and gain people who you consider key players. At the end of the day though, your product will likely survive your team. So, how do you approach this and build a product that solves real life problems?

Connect with Priyanka on LinkedIn.
Join Priyanka on Sharebird.

Questions covered in this interview:

What is it like to own product marketing?
What do you look for in a company/team/role?
How did you evaluate the risk of a new role?
What are some of the challenges early on? What about now?
What are some of the thrills (highs) and chills (lows) of your product marketing career?

41:T495,“The company story is the company strategy.” — Ben Horowitz, Partner and Co-founder, Andreessen Horowitz For many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer? Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable. This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer. The only way to be on this journey is to begin. Let’s go.