Big events bring big opportunities, but the businesses that win are the ones who prepare. Host Gene Marks sits down with Connie Kinnard of the Greater Miami Convention and Visitors Bureau to talk World Cup prep, small business strategy, and what it takes to turn a surge in visitors into lasting revenue. From optimizing your online presence to building the right relationships, the tips she shares here apply to any major event, anywhere.

Take the conversation further with The 39-Day World Cup Playbook. It's your guide to staffing smart, managing overtime, and protecting your margins from kickoff to the final whistle: https://bit.ly/48Dpah4

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Topics include:
00:00 – Episode preview and guest introduction
01:21 – Connie’s career path: From Nashville to Miami
04:08 – What a convention and visitors bureau does
06:47 – Training managers to support employers
08:16 – Preparing for the World Cup and other big events
12:01 – Online presence, search, and AI: How visitors find you
14:27 – Safety and security considerations for big events
16:08 – Tailoring marketing to international visitors
19:38 – How the World Cup differs from other major events
24:47 – Last-minute World Cup advice for local businesses
28:06 – Wrap up and thank you

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DISCLAIMER:
The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.