Podcast
Creatives Rule the World
Hosted by Tracy Matthews · EN
This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal
Here, we’re rewriting the rules of entrepreneurship.
Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way.
Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flow, and profitability.
You’ll learn how to build wealth on your terms, show up with confidence, and finally trust that you don’t have to choose between creativity and success, you get to have both.
So if you’re ready to step into your next level, grow your income, and build a business that actually works for your life, you’re in the right place.
28episodes
Episodes
Newest firstAll episodes
Episode #585: Community, Ceremony, and the Art of Evolving: A Conversation with Chelsea Renee
4w ago00:40:16Tap to summarizeI have been on a healing journey with plant medicines and ceremony for years, and when I get to sit down with someone like Chelsea Renee, someone who facilitates transformation for others for a living, I am fully in my element.Chelsea is a serial entrepreneur, community architect, ceremony facilitator, and the creator of Fempire, a biannual business summit for wild female entrepreneurs with a dress code of business to Burning Man. She also channeled her own breathwork technique, Activate Breathwork, to help people connect with their ancestors and spirit guides, and leads a nonprofit supporting women-owned businesses.We talk breathwork, the power of getting in rooms, the shadow side of evolving, and how Chelsea built a movement so much bigger than herself that she sold it to her own nonprofit for a dollar. This one is deep, joyful, and genuinely life-giving.In this episode, you will learn:[02:10] Chelsea's multi-passionate entrepreneurial path and the through line connecting all her companies[07:10] What Activate Breathwork is and how it connects you with your ancestors and spirit guides[11:00] Why breathwork is one of the fastest ways to step into your next-level identity[16:50] The deep power of in-person events and what you can never replicate online[22:30] The shadow side of evolving: what happens when your identity wants to stay comfortable[31:10] What makes Fempire different and why the masterminding format is a game changerHere are the resources mentioned in the show:Follow Chelsea on InstagramActivate BreathworkFempire Events: May 16-17 and November 7-8Join the 10K in May ChallengeDesire AIThe Wealthy Creative SocietyAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
Transcribe →Episode #584: How to Stretch Yourself to Make 10K (or More) This May and Bring Your Clients Along for the Ride
Apr 1500:29:54Tap to summarizeWhat would happen if you set a big, unreasonable sales goal for May and actually brought your customers along for the ride? In this episode, I am breaking down the stretch goal mindset that has helped hundreds of jewelry designers hit $10K months and beyond, even when it felt completely impossible.I share the real story of Lindsay, a student mentor inside the DBE Sales Accelerator, who had never crossed $8,000 in a month before setting a $10K goal and ending May with $12,000 in sales. I also share the story of Twyla Dill, a multiple six-figure jewelry designer who enrolled her audience in a five-week $100,000 challenge and made it one of the most fun seasons of her business.This episode is packed with practical strategy: how to shift from desperation energy to invitation energy, how to share your goal without it feeling cringe, and the three revenue-generating activities that drive real results. Plus, I am talking about the 10K in May Challenge and how Desire AI can help you execute all of it without spending hours staring at a blank screen.In This Episode, You Will Learn:[00:00] How spending too much time on marketing (instead of making jewelry) is costing you , and what Desire AI was built to fix[04:59] Why playing it safe with your goals is actually doing your customers a disservice[06:30] The stretch goal mindset: why realistic goals don't motivate and what to do instead[09:48] Lindsay's story: from $30 in sales on day three to $12,000 by the end of May[12:10] Twyla's story: how she enrolled her audience in a $100K challenge and made it feel like a celebration[14:48] Why keeping your goals private is the biggest mistake most creatives makeHere are the Resources Mentioned in the Show:Join the 10K in May ChallengeDesire AIThe Wealthy Creative SocietyAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
Transcribe →Episode #583: Why You Keep Ghosting Your Audience: The Nervous System Truth About Fear of Visibility with Anna Holtzman
Apr 700:39:20Tap to summarizeHave you ever said you want to be seen, that you want to sell more, that you're ready to show up, and then found yourself hiding again without even knowing why? That's the question at the center of this episode, and my guest Anna Holtzman has the answer. It's not a discipline problem. It's not laziness. It's your nervous system.Anna is a therapist-turned-coach who helps sensitive creatives move through the fear of visibility and finally launch the work that feels most true to them. After 15 years in TV and publishing, including a decade editing reality TV for MTV, and her own battle with chronic pain and burnout, Anna discovered the nervous system tools that helped her unlock her voice. Now she helps others do the same.In this conversation, we get into why going blank, losing interest, or suddenly feeling 'meh' about your big idea is actually your nervous system in disguise. Anna breaks down her journaling method for dialoguing with fear, what co-regulation is and how to use it, and the exact moment she realized that one anonymous blog review had made her unconsciously abandon her own film. If you keep ghosting your own business, this episode is your wake-up call.In this episode, you’ll learn:[01:15] The question that opens everything: why do creatives keep ghosting their own audiences?[02:30] Tracy on the reticular activating system, subconscious fear, and what true wealth actually means[04:57] Anna Holtzman: therapist, coach, MTV editor, and nervous system expert[05:50] Anna's journey from architecture to publishing to reality TV (yes, including MTV's MADE)[08:01] The documentary, the David Lee Roth interview, and the anonymous blog review that changed everything[12:24] How one pebble to the heart made Anna unconsciously disappear from her own work, and why it became a patternHere are the resources mentioned in the show:Anna's free visibility workshopFollow @anna_holtzman on InstagramAnna's podcast: How to Trust YourselfDesire AIThe Wealthy Creative SocietyAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
Transcribe →Episode #582: Human-First AI: How to Stay Creative, Free, and Ahead of the Curve with Callan Faulkner
Apr 100:46:57Tap to summarizeLet's just say it: the AI conversation is getting loud, and a lot of what you are hearing is flat-out wrong. Is AI destroying creativity? Is it stealing jobs? Is it guzzling all the water? My dear friend and AI powerhouse Callan Faulkner is back on the show to cut through the noise and give it to you straight.Callan is the founder of The Uncommon Business, where she runs a multi-million dollar company with a team of seven, a 48% profit margin, and zero sales staff. Her secret is not hustle. It is how she orchestrates AI. In this episode, she breaks down the real difference between someone who uses AI and someone who architects it, and why that gap is the competitive edge creative entrepreneurs cannot afford to ignore.We also get into the truth about AI and the environment, why Callan thinks an MBA is one of the worst investments you can make right now, and what the future of work actually looks like for humans who are paying attention.In this episode, you will learn:00:01 Why the AI conversation has reached a new level of urgency in 202606:22 Callan's background and how she built a multi-million dollar company with no sales team08:13 The real role of humans in an AI-powered business world14:49 Why Callan believes an MBA is one of the worst investments right now18:16 The $5M job offer she turned down and what it revealed about purpose21:53 The actual data behind AI's environmental impact26:56 What happens to people who get AI training after a layoff30:18 What a fully AI-powered business actually feels like day to dayResources Mentioned:Follow @callanfaulkner on Instagram!Callan Faulkner's AI Bootcamp (April 21)Superhuman Work recorded courseDesire AIThe Wealthy Creative SocietyAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
Transcribe →EP581: The War on Creative People (And Why the Wealthy Creative Wins)
Mar 2700:31:37Tap to summarizeFor generations, we've been fed a lie: that real artists starve, that creatives are bad at business, that making good money means you're selling out. I call this the createriarchy, and I am done letting it have power over you, over me, or over the next generation of creative entrepreneurs.In this episode, I'm breaking down exactly why this war is happening, how AI is reshaping the creative landscape, and most importantly, what it means for the founder who's ready to lean into their human-first brand and win.Because here's what I know: AI cannot manufacture your creativity. It cannot replicate your voice, your founder lore, your unique point of view. And the creatives who understand this right now are going to be leap years ahead of everyone else.We also dig into the 4V Founder Frequency, why consistency is not about volume but identity, and how the Wealthy Creative Society is a completely new model of coaching designed to move you every single day.In this episode, you’ll learn:00:00 What true wealth really means for a creative entrepreneur02:15 Welcome and the war on creative people04:30 What the createriarchy is and where it comes from08:43 Tara Silverberg, the Clay Pot, and why buyers always want the artist12:50 Why AI makes human connection more valuable, not less18:36 The one thing AI cannot outsource: your creative genius21:00 The algorithm economy, comparison trap, and consistency problem25:10 The 4V Founder Frequency breakdown27:20 What the Wealthy Creative Society is and how it worksHere are the resources mentioned in the show:Join The Wealthy Creative Society (formerly The Launchpad)Desire AI (For Jewelry Designers)OBSESSED 21-Day Sales ChallengeStory Selling Workshop, New York CityAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
Transcribe →Episode #580: You Cannot Fake Believe: Universal Laws, Self-Image, and the Mindset Shift That Changes Everything with Danielle Amos
Mar 2400:41:11Tap to summarizeWhat if the reason you're stuck has nothing to do with your strategy and everything to do with what you actually believe?In this episode of Creatives Rule the World, I sit down with Danielle Amos, one of Bob Proctor's top-certified experts and a teacher of 22 universal laws, to dig into the inner work that actually changes results. Danielle shares her personal journey from six-figure debt, crying on her kitchen floor, to tripling her income within six months of doing this work. Her story is raw, practical, and genuinely transformative.We talk about the law of opposites, the law of vibration (the word The Secret quietly removed from its second edition), radical responsibility, and the self-image work that Danielle calls "writing her and becoming her." If you've ever wondered why you're doing all the right things and still not seeing the results you want, this episode is going to crack something open for you.In this episode, you'll learn:[11:19] What radical responsibility actually means and why it's the non-negotiable first step to changing your results[13:15] How Danielle defines victim energy, and why even positive results can pull you into the trap[16:34] The law of opposites: why contrast and challenge showing up is actually a sign you're on the right path[22:29] The laws most people have never heard of, including the law of rhythm and why it explains your slow seasons[26:05] Why Danielle keeps earmuffs on her desk and what it has to do with protecting your subconscious mind[31:04] Your highest self-image is the truth of who you actually are as an extension of source[37:15] Danielle's final takeaway: expect abundance, because you always get what you expectHere are the resources mentioned in the show:Follow @thedanielleamos on InstagramJoin The Wealthy Creative Society (formerly The Launchpad)Desire AI (For Jewelry Designers)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
Transcribe →Episode #579: Intuitive Therapy, Ancestral Trauma, and the 5 Anxiety Languages with Annamarie Green, LCSW
Mar 2000:45:51Tap to summarizeWhat if your anxiety isn't something to fix? What if it's been trying to protect you this whole time?In this episode, I sit down with Annamarie Green, licensed clinical social worker and founder of The Intuitive Therapy Method, to talk about why traditional therapy often misses the mark, how ancestral trauma lives in the body, and her groundbreaking framework: the 5 Anxiety Languages.Annamarie developed her method after losing her partner and finding that nothing, not weekly therapy, not EMDR, not CBT, was actually moving the needle. What she built instead helps clients become symptom-free in 12 weeks or less by working at the energetic and somatic level, not just the cognitive one.This conversation will make you see your patterns, your family's patterns, and your path to real healing in a completely new way.In this episode, you'll learn:[03:32] How Annamarie built The Intuitive Therapy Method after traditional therapy failed her during personal tragedy[06:01] Why therapy often takes years with little progress and what's actually missing from the cognitive-only approach[13:07] What being stuck in your head really means energetically and the at-home practice to start reconnecting to your body[17:15] What ancestral trauma is, how it's passed down through generations, and why it shows up as your anxiety[21:07] The 5 Anxiety Languages: martyr, overachiever, pleaser, controller, and numb, plus the root fear driving each one[39:18] Annamarie's Intuitive Edge challenge and how to unlock your intuition for emotional health, relationships, and businessHere are the resources mentioned:Follow @annamariefgreen on InstagramTake the free Anxiety Language QuizJoin the Waitlist for Soul SurgeonJoin The Wealthy Creative Society (formerly The Launchpad)Desire AI (for jewelry designers)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
Transcribe →Episode #578: The Sales Rhythm Your Business Is Missing (And Why Willpower Won't Create It)
Mar 1200:22:37Tap to summarizeAre you stuck in a cycle of consuming content, joining programs, and learning everything, yet your sales are still inconsistent? In this episode, I get real about one of the most common traps I see creative entrepreneurs fall into: using learning as a substitute for execution. I’ve been having this conversation live inside the OBSESSED sales challenge, and it’s too important to keep behind closed doors. I’m breaking down why willpower alone will never create the consistent sales rhythm your business needs, and what actually will.I also share a deeply personal story about my own fear of rejection during a major brand reinvention, and I introduce you to Shirley, a jewelry designer from South Africa who transformed her business in under a year by doing one courageous thing: deciding to stop squashing her vision and start executing. If you’ve been waiting to feel ready before you show up fully in your sales, this episode will shift something in you.In This Episode, You'll Learn:00:01 Why the old model of coaching is shifting (and what that means for you)04:43 The "perfectionism prism" trap that makes you feel busy but breaks your sales07:15 Three internal resistance patterns blocking your daily execution10:22 The be, do, have framework reframed for sales and brand identity12:38 Shirley's story: from manufacturing jeweler to opening at a 5-star safari lodge17:39 How The Launchpad installs a daily sales rhythm in your businessHere are the resources mentioned in the show:The Launchpad, Daily Audio CoachingObsessed Challenge (starts March 9)Desire AI (for jewelry designers)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
Transcribe →Episode #577: How to Scale Solo: The Business Model That Took Pia Silva from $40K in Debt to $500K in 12 Months
Mar 600:40:57Tap to summarizeWhat if the secret to scaling your business wasn't doing more, but doing less, better? That's exactly what Pia Silva discovered when she went from $40K in debt to $500K in revenue in just 12 months, simply by flipping her entire service model upside down.In this episode, I sit down with Pia Silva, author of the brand new book Scale Solo, to break down the Intensives Model, a business framework that helps expert service providers charge premium prices, eliminate scope creep, and build a wildly profitable business without a big team or a burned-out calendar.We get into the messy, real story of how Pia and her husband Steve nearly lost their branding agency, the lightbulb moment that changed everything, and the practical pricing strategy she now teaches to hundreds of service-based entrepreneurs. If you've ever felt like you're working harder than the money shows, this episode is for you.In this episode, you’ll learn:[01:45] Tracy's intro to Pia and the Intensives Model[07:49] How $250K in revenue still led to $40K in debt[09:12] The pivot that led to $500K in 12 months[14:26] The Lead Product: why you should charge for discovery, not give it away free[21:29] The "sell, sell, raise" pricing method that builds real confidence[22:30] The 50-25-25 Rule to Freedom and Profit[29:20] What to do when burnout has taken over[35:39] All about the book Scale SoloHere are the resources mentioned in the show:Grab Pia's book Scale SoloFollow @pialovesyourbiz on InstagramThe Launchpad, Daily Audio CoachingObsessed Challenge (starts March 9)Desire AI (for jewelry designers)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
Transcribe →Episode #576: Why You're Posting Consistently But Still Not Selling Consistently
Mar 400:20:15Tap to summarizeYou’re showing up. You’re posting. You’re doing all the things the marketing gurus told you to do. So why aren’t the sales following? In this episode, I am getting into the real gap between posting consistently and selling consistently, and it has nothing to do with how much content you create.I unpack why treating content and sales as the same mechanism is the root cause of the content hamster wheel so many creative founders feel trapped in. I introduce the concept of magnetism vs. visibility, walk you through my 4V Founder Frequency (Vision, Voice, Visibility, Vibration), and show you why inconsistency is often a brand identity issue, not a discipline problem.If you have been blaming yourself for inconsistent sales while showing up every single day, this episode is your permission slip to stop the self-judgment and start building a real sales rhythm alongside your content. One that feels authentic, fun, and sustainable.In this episode, you’ll learn:[00:57] Why posting more without a brand foundation is like spinning your wheels[03:12] The critical difference between being visible and being magnetic[06:45] What the ‘content hamster wheel’ really is and the mindset shift that breaks you free[09:10] Why your inconsistency is not a character flaw. It is actually a brand signal worth paying attention to[11:38] The 4V Founder Frequency: Vision, Voice, Visibility, and Vibration explained[14:20] How to bridge the gap between your content strategy and your sales process[16:55] What a real sales rhythm looks like (hint: it’s not pushy or performative)[18:02] How to become so magnetic that people come seeking YOU outHere are the resources mentioned in the show:The Launchpad, Daily Audio CoachingObsessed Challenge (starts March 9)Desire AI (for jewelry designers)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
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