What if the biggest obstacle to winning negotiations isn’t your opponent—but your own reluctance to have tough conversations?

In this episode of Thrive LouD, Lou Diamond sits down with business strategist and negotiation expert Jonathan B. Smith—author of "Fight Less, Win More"—to debunk the myths about negotiation, decision-making, and what it really takes for teams to thrive.

You'll discover why most business problems stem from avoiding critical conversations, and how negotiation skills aren't just for closing deals—they're essential for everyday life, leadership, and even family dynamics. Jonathan B. Smith shares personal stories, unconventional negotiation scenarios, and key lessons from training with Chris Voss and the Black Swan Group.

Plus, get actionable tips on building a personal board of directors and the number one thing that makes or breaks any negotiation.

Episode Overview:

00:00 Introduction to the episode and guest01:23 Jonathan B. Smith's entrepreneurial background02:24 What is the Entrepreneurial Operating System (EOS)?03:22 The most common problem in organizations today04:03 Genesis of "Fight Less, Win More" and working with Chris Voss05:25 Redefining negotiation and the power of listening06:42 Surprising ways negotiation skills improve everyday relationships07:39 The real-world wins and gifts from publishing the book08:45 Is negotiation always about fighting?09:41 Mastering emotional triggers and negotiation self-awareness11:09 The importance of coaches and building a personal support team12:05 Where to find Jonathan B. Smith online13:00 Big goals for spreading negotiation skills globally13:56 Fun Street: Movies, music, food, and more16:12 Where in the world Jonathan B. Smith would love to be16:25 Closing thoughts and gratitude

1154: Jonathan B. Smith - "Fight Less, Win More"