Have you ever blamed the algorithm for hurting your content's performance? Same—we've all been there. In today's episode, Shannon McKinstrie joins us to share how we can take back the algorithm through a few content creation strategies and tips!

Today's episode is brought to you by Shift:

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Important Sections of the Conversation:

(2:08) Meet Shannon
(4:20) Challenges in Social Media
(8:18) The Four H's of Content Creation
(12:22) Understanding and Leveraging the Algorithm
(14:11) Engagement Strategies and Relatability
(17:17) Apply Today for a Brand Review
(17:36) Understanding Low Growth and Engagement
(18:01) Effective Calls to Action
(18:39) Self-Awareness in Content Creation
(19:58) The Importance of Social Media Buddies
(20:48) Tweaking Content for Better Engagement
(26:25) Repurposing Content That Didn't Perform
(27:51) Navigating Algorithm Changes

Connect with Shannon

Looking for more support? Check out our coaching programs!

Shift—If you've made more than $5k in the last 12-months, apply today!

Boldfluence—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth!

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