Podcast
Thriving Stylist Podcast
Hosted by Britt Seva · EN
The beauty industry has changed dramatically in the last 10 years.
The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.
It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry.
When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?
The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.
I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
447episodes
Episodes
Newest firstAll episodes
#400 - 5 Things You Need Before You Hire Your First Employee
Aug 2500:26:05Summary readyEver feel like you're stuck in the endless cycle of "do it all yourself" as a salon owner? Have you thought about bringing on employees or booth renters but feel overwhelmed by all the legal jargon and don't know where to start? Today, we're diving into the nitty-gritty of hiring in the salon industry, and I’m specifically sharing the 5 things you absolutely need before you hire your very first employee. In this episode, we're cracking the code on what it really takes to expand your team: from understanding what you can actually afford to a little tough love about what hiring means for your time and energy. Plus, we'll talk about how to make sure your online presence is attracting the right talent and set you up for long-term growth. As we’re currently in the middle of our Leadership Bootcamp Training, I realized this is a topic we've never fully explored on the podcast, so let's get into it! Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
Summary#399 - When You Haven't Raised Prices in 5+ Years, Where Do You Start?
Aug 1800:24:01Summary readyAre you a stylist who hasn't raised your prices in years, feeling the pinch and wondering where to even begin? Do you suspect you're dramatically below market value, even though your schedule is packed? Today, we tackle a question submitted by a listener just like you: what do you do when the business model for hairstylists has fundamentally changed, and what worked five, seven, or even ten years ago simply doesn't now? In this episode, we take a candid look at the numbers and a clear path forward, designed to help you confidently adjust your pricing and revitalize your business without apology. It's time to stop feeling insecure and guilty; it's time to thrive. If you haven't raised your prices in five, seven, or even two years, and you're realizing it's time but don't know where to start, this episode is for you. It's time to re-evaluate and put together a plan to take action with confidence! Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
Summary#398 - Should We Start Passing Along Processing Fees To Our Clients?
Aug 11, 202500:22:35Summary readyAre you tired of those pesky credit card processing fees eating into your profits? Wondering if passing them on to clients is the right move for your business? This episode was inspired by another question from a listener, and we're diving deep into the hot (and often complex!) topic of credit card surcharges. Today, we’ll explore what clients really think about these fees and whether it's becoming the new norm or a major turn-off. Get ready for crucial updates on the ever-changing regulations and legalities surrounding processing fees, broken down state by state, and a whole lot more. I’m here to help you navigate this landscape, weigh your options, and make an informed decision that truly benefits your business. Don't miss out on understanding how these changes could impact your bottom line and client relationships! Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
Summary#397 - 6 Instagram Updates for Stylists and Salon Owners
Aug 4, 202500:21:50Summary readyAs you know, Instagram is always changing, and if you're a stylist or salon owner, you NEED to stay on top of it. Today, I break down the top 5 (okay, maybe 6!) crucial Instagram updates from the last year that are absolutely relevant to our industry right now. These Instagram updates might seem small, but they hold serious power when you know how to use them. Whether you're aiming to refine your client acquisition, boost engagement, or simply work smarter, these actionable insights are designed to help you build the wealthy life you're dreaming is possible. I can't wait to see which of them you try and test, and let us know how they work for you! Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
Summary#396 - Big Beautiful Bill and How Stylists and Salons Are Impacted
Jul 28, 202500:24:25Summary readyThis week on the podcast, I dive deep into something I know has been on everyone's mind: the "One Big, Beautiful Bill Act" (OBBBA). It's a mouthful, but trust me, what's inside this bill, signed into law on July 4, 2025, is going to impact our industry! I'm not a CPA, but I've been doing my homework, researching, and listening to the experts I trust. My goal is to break down exactly how this massive bill is going to impact stylists and salon owners specifically. We're cutting through the noise and focusing on the parts and pieces that will most directly affect your business and your pockets. My hope is to help you understand how these changes can reduce your taxable income and empower you with the tools and information to plan your financial future. If you’re ready to start working on a gameplan for this, please “Play” now and let's go! Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
Summary#395 - Stylists-Tell-All....What Made Them Leave & What They Want
Jul 21, 202500:28:57Summary readyAre you ready for an episode that's all about YOU? Ever wondered why stylists are leaving salons in droves, or what truly makes them press "apply" on a job listing? This week, we're diving deep into the honest, unfiltered feedback from stylists just like you, revealing what's really happening in our industry. I'm sharing incredible insights gleaned from thousands of responses. We cover everything from outdated salon decor and the pitfalls of "we're like a family here" culture, to the surprising shift in what benefits stylists actually want (hint: it's not just higher commission anymore!). Plus, you'll discover why some of the most talented stylists feel punished for their success and what truly attracts high achievers. This conversation isn't just about problems; it's packed with solutions and a clear roadmap for salon owners and stylists alike. I want to help you understand the pulse of our industry right now and equip you with the knowledge to make your next move, whether you're hiring or seeking your dream salon! Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more: https://thrivingstylist.com/podcast/
Summary#394 - Popular Leadership Advice I'd NEVER Follow....
Jul 14, 202500:31:07Summary readyWhat if everything you've been told about running your business is actually holding you back? In this "spicy" episode, I'm pulling back the curtain on some uncomfortable truths about common salon business strategies, and sharing with you the popular leadership advice I’d NEVER follow! In this episode, I dive deep into critical topics like understanding commission structures, the real impact of service fees, whether pre-booking and retail sales are truly the best metrics for stylist promotion, and a whole lot more. This conversation is all about empowering you to think critically about your business, optimize your revenue and profit, and ensure your operational choices are genuinely setting you up for rapid growth. Press “Play” and let's challenge some industry norms together! Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
Summary#393 - Ownership Blind Spots Keeping Salon Owners Broke
Jul 7, 202500:34:18Summary readyAre you a salon owner constantly feeling that squeeze, wondering why your best stylists might be eyeing the door? Listen, the urgency is here, right now, for salon owners to build phenomenal environments for our teams. That's exactly why, today, we're diving deep into what's really happening in our industry, uncovering the critical shifts you absolutely must make if you want to do more than just survive, and you want to truly thrive. Stylists have access to all the independent business education they could ever want. So, what's going to make them choose your salon? You've got to offer something those highly driven, highly motivated stylists can't get anywhere else. And honestly, it all comes back to leadership. The way salon owners make money has radically changed since even 2015, and this entire episode is dedicated to breaking down exactly what that looks like for you, right now. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
Summary#392 - 100 Salon Owners Share Their Biggest Mistakes and Regrets
Jun 30, 202500:28:19Summary readyHave you ever wondered what really goes on behind the gleaming facade of "successful" salons? Do you sometimes feel like you're the only business owner silently struggling, putting on a brave face for social media? I'm telling you, from coaching 17,000 stylists and salon owners, I've seen it all, and it's given me a unique perspective to answer those exact questions. Today, I'm sharing everything I've learned on my journey, along with the incredibly raw feedback I've received from all of you. In this episode, we're taking an honest look at the functional and structural mistakes and regrets that are so common in our industry. We're tackling the lowest lows that no one talks about, including all the stuff that never makes it to Instagram. And listen, this isn't about shaming you; it's about connecting, learning, and empowering you to build a more resilient and truly thriving business. So, if you're ready for the unfiltered reality that will set you free, go ahead and press play! Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
Summary#391 - My Rough Start as a Salon Leader
Jun 23, 202500:30:03Summary readyHave you ever wondered what it really takes to lead a salon, especially when thrown into the deep end? This is a situation I know all too well from my personal experience, and today I'm going to pull back the curtain and tell you about my rough start becoming a salon leader. In this episode, I reveal how I started in salon leadership and why I really needed to work hard due to some of the choices that were made for me as I entered the role. Get ready to hear the messy, challenging, and ultimately transformative beginning of my salon leadership journey… This isn't your typical leadership story; it's a raw, honest account of navigating immense pressure, learning on the fly, and building a thriving team from a truly rough start! Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
Summary