Owen Hanson details life in prison and his journey from a Narco to a different kind of ice cream man

Summary

Throwbacks with Matt Leinart & Jerry Ferrara

Episode: Owen Hanson details life in prison and his journey from a Narco to a different kind of ice cream man (Part 2)
Date: October 2, 2025
Guests: Owen Hanson (former USC football player, convicted drug trafficker, now entrepreneur)
Main Theme:
A deep-dive into Owen Hanson's harrowing life in federal prison, his hustle to survive and thrive behind bars, and his transformation into a legitimate businessman—specifically, how he invented and built prison food hustles that ultimately inspired his new venture: a protein ice cream company.

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Overview

This episode continues the jaw-dropping saga of Owen Hanson. After spending years as a high-flying narco making millions, Hanson's arrest, conviction, and 21-year prison sentence led to new kinds of hustle: learning the brutal rules of prison, earning respect as a "chameleon," and building creative food businesses behind bars. Owen recounts his journey from fear and survival among cartel bosses and killers to running a monopoly on customizable pizzas, ceviche, and finally, protein ice cream—laying the groundwork for his post-prison entrepreneurial life.

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Key Discussion Points & Insights

Life in Prison: First Shocks & Lessons

• Arrest and Relief: Owen describes being “relieved” at his arrest, seeing it as an end to the chaos of his criminal life (01:00).
• First Day Realities:
  • Utter shock and fear entering prison as a white-collar, surfer-type from USC, now surrounded by "murders, cartel bosses, Crips, Bloods, Mexican Mafia, Aryan Brotherhood..." (02:20).
  • "As soon as those door crack at six, you’re ready to go. … And a kid going to USC…I do not belong here. ...But I broke the law. I belong here" (Owen, 02:23).
  • Introduced to prison weapons: “You’re given a bone crusher…This is for you if you go to war…Oh my gosh, what have I gotten myself into?” (Owen, 03:15).
• Early Survival:
  • Relief at not owing the cartel, since he didn’t betray anyone; earned a reputation as a “folk hero kinda” among other inmates—“The boss sends love. Thanks for not telling.” (Owen, 04:15).
  • Mental health struggles started in those first months: “My first celly was like 400 pounds and he was snoring like a bear…just that little thing right there could ruin your whole time…” (Owen, 05:33).

Adapting and Earning Respect

• Navigating Race & Social Hierarchies:
  • “You don’t eat with the blacks. I said, man, that’s my co-defendant, my ace...He goes, you’re in prison now. You follow these rules.” (Owen, 08:30).
  • Chameleon-like adaptation and sports participation helped him survive: “I’d be on the volleyball team...they love those guys.” (06:41)
• Memorable Moment — The ‘Chip Incident’:
  • Owen eats chips and salsa with a Black co-defendant (Tank) and suffers a gang-enforced beating: “Two white guys beat me up for 23 seconds…you can’t fight back…You have to follow these rules because these guys, they have nothing to live for.” (Owen, 08:18)
• Exposure to Violence and Death:
  • “I saw murders…Mexican mafia put a hit on someone. …I saw a guy hanging from the third floor with a sheet tied to his neck…It’s brutal, get me out.” (Owen, 09:31)

The Prison Hustler: Innovating Inside

The Food Businesses

• The Prison Store: Sold candy bars at marked-up credit, learned financial hustles early on.
• ‘Nice Guy Pizzeria’:
  • Made custom pizzas using tortillas, cardboard "pizza dishes" with customers’ favorite football teams—themed, personalized for $40/month (17:50).
  • Innovation: exclusive stuffed crust and microwaved (vs. “water pizza”), giving him a unique selling point (18:34).
• Navigating Competition: Managed rivalries by offering to microwave meats for other pizza makers for $5—solving friction, expanding his business without disrupting others (19:58).

Evolving the Hustle: Ceviche to Protein Ice Cream

• "Ceviche King": Tapped commissary fish and kitchen connections to introduce homemade ceviche, supplying high demand but ultimately leaving due to the risk of heat from raids (22:23-25:28).
• Inventing Protein Ice Cream (Key Segment):
  • Accidental discovery: using salt and ice in mop buckets to super-chill protein shakes, yielding an ice cream-like treat (26:21–27:34).
  • Sensing opportunity, Owen quickly began mass-producing and selling his “ice cream” for $15/jar, partnering with prison bookies (“You want my gambling advice? You buy my ice cream.”) and ultimately monopolizing the market by controlling the crucial ingredient: salt (31:29-33:26).
    • “I monopolized the salt. Without the salt, you can’t make the ice cream.” (Owen, 33:15)

Memorable Quotes

• "You could drop him in almost any situation, and he'll figure it out…That's really what a chameleon is." – Jerry Ferrara (07:11)
• "I tell people my body was in prison, but my mind was on the outside…at Equinox working out." – Owen (26:20)
• "Someone who’s providing something you just cannot get… you became valuable on the inside." – Jerry Ferrara (55:11)

Building the Brand: From "Kingpin Creamery" to "California Ice Protein"

• Branding in Prison:
  • Labeled each batch “Kingpin Creamery;” filmed the process for future content, promising 10% of profits to the prison videographer if the footage became valuable (36:46-37:28).
• Post-Release Launch:
  • Company became “California Ice Protein” since "you can't just come out and be like, want to buy Kingpin Creamery" (Owen, 40:08).
  • Flavors themed after friends and stories from his life—“Have Your Cake and Eat it Too,” “Coliseum Cookies & Cream,” “Strawberry Swole Cake.” (41:43–43:09)
  • Emphasis on monk fruit for sweetness, 20g protein per bar—Owen’s answer to junky “Johnny Pops” (43:40–58:11).

Personal Transformation & Message

• Education:

  • Earned a master’s in business administration from California Coast University while incarcerated (35:37).
  • Focused on turning hustle & business acumen to legal, positive ventures for life after release.

• Advice for Listeners:

  • “No matter what happens to you in life...the message is: you got to get up…It was like going in the ring with Mike Tyson, right? …You either give up or you get up…Be the turtle…Slow and steady is going to win the race.” (Owen, 60:34-61:13)
  • Now plans to expand into kid-friendly “Cali Kids” bars—healthy post-exercise snacks for children (58:06).

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Notable Quotes & Moments (with Timestamps)

• Prison Horror:
  • “You’re given a bone crusher…what have I gotten myself into?” – Owen (03:15)
• Branded Success:
  • “Kingpin Creamery. That was the name of my brand after my moniker, right?” – Owen (35:37)
• Reinvention:
  • “I went from putting bad things on the street to now healthy treats.” – Owen (57:48)
• Overarching Life Lesson:
  • “Be the turtle…Slow and steady is going to win the race. And that’s my lesson to anybody out there. Don’t cut corners like I did, because you WILL end up in federal prison.” – Owen (61:05–61:13)

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Important Segments with Timestamps

• Prison entry and first day fears: 02:18 – 05:33
• Learning prison rules (race, respect, violence): 07:41 – 09:20
• Prison sports and social adaptation: 06:19 – 07:41
• First major hustle — "Nice Guy Pizzeria": 17:50 – 19:15
• Pivotal hustle — inventing protein ice cream: 26:20 – 28:39 and 31:29 – 33:26
• Monopolizing salt & building exclusive business: 33:11 – 35:36
• Prison videography and thinking ahead for post-release: 36:46 – 37:28
• Post-prison company evolution and flavor stories: 40:08 – 43:43
• Expanding to kids’ treats (“Cali Kids”): 58:06 – 59:44
• Final advice/message: 60:34 – 61:13

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Tone and Style

• Owen is honest, self-deprecating, and candid.
• Matt and Jerry oscillate between comic relief, incredulity, and genuine admiration for Owen’s street smarts and transformation.
• Tone balances the bleakness of prison with upbeat banter and redemption.

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For New Listeners

This episode provides a gripping, first-person account of prison life, the hidden economies behind bars, and a message of resilience and redemption. Owen Hanson's story is not just about surviving the worst circumstances—it's about using hustle and adaptability to build a future worth believing in, both for himself and, now, the next generation.

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Check Out:

• The documentary "Cocaine Quarterback" on Prime Video for Owen’s full backstory.
• Owen's company: California Ice Protein.

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Transcript

[A]

I said, odog's a great dude who got into some, but he's a hustler. He's a grinder survivor.

[B]

Maddie knows I'm a hustler, man.

[C]

All right, welcome in everybody to Throwbacks. Please don't forget to like and subscribe on all social media at Throwback show and on YouTube. Definitely hit that.

[A]

Subscribe but and follow us, follow us, follow us.

[C]

Yeah, let's get it going, because today, Matt, we have part two of Owen Hansen.

[A]

How insane? I mean, first of all, how insane? Last week just to kind of just to listen, relisten to it and then how many texts and stuff did you get from friends and people just like, dude, this is insane.

[C]

I got a lot of texts from my Brooklyn buddies that were like, this is like somebody we grew up with. I'm like, yeah, cuz you guys used to get into some trouble too. So yeah, you want to set up a little bit of part for the audience.

[A]

Yeah. So he, he was finally arrested in his own words. Remember, he was relieved to finally kind of just end the crazy. The run. A 20 year sentence was really just the beginning of his story because that's where his new life started. Whether he was learning the rules of prison the hard way, which is crazy stories from prison, or using that same hustle and business mind that had him earning a million dollars a day to create new business opportunities even behind bars, never stopped grinding, never stopped hustling. Now he's free in his path here needs to be seen to be believed. So here's Owen, part two. And remember, be sure to check out his doc. Cocaine quarterback on prime video out now.

[C]

Yeah. Unbelievable. He gets arrested and his words were, I'm relieved. All right, let's get to part two.

[A]

Owen Hansen, a big part of, I think still that people don't know is just what life was like in prison. And obviously it led to this and the business and all that.

[C]

And again, which I'm excited to talk about because to talk about this, you gotta talk about where you're at.

[A]

You talk about the, the cuffs, the relief, which is crazy to think, but the relief. But then prison's no joke, as you know. And I don't know, but that first day, that moment you step in there, what, what's, what's that first day like for you when you walk into prison knowing that you're going to be there for. At the point was what, 20, 20.

[B]

21 years.

[C]

21 years, man.

[A]

And you're 20. How old are you at this time?

[B]

2032 at the time 32. It's, you know that rush we had when we walked out of that coliseum and you're like, wow. Yeah, okay, it's that rush. But opposite, like you're fearing your life. Yeah. Like, like your shot caller is telling you you have to put your boots on. You have to be up at 5:30 in the morning. As soon as those doors crack at six, you're ready to go. And, and a kid going to USC around, you know, this, this silver spoon your whole life and growing up in the beach, you know, I'm a surfer kid. You, you get there and you're looking at these people around you like, dude, I do not belong here. You know, murders, cartel bosses, Crips, Bloods, Mexican Mafia, you know, the list goes on. Aryan Brothers. Like, you're like, what am I doing here? Like, I don't fit in. But listen, I broke the law. I belong to. Go to. I belong here. I understand. I, you know, I deserve this. But it's, it's an eye opener, right? When you go to prison and you're given, you know, a bone crusher and you don't even know what a bone crusher is, he goes, you got a bone crusher? You're going to take this. This is going to be your spot where you keep it. I'm like, dude, what am I going to do with this? Like, this is for you. If you go to war, you know, you, you go to war. If you see any whites fighting, you go grab your bone crusher. And you're like, oh my gosh, what have I gotten myself into?

[C]

It's a whole different assignment than playing tight.

[B]

Now.

[A]

It's now and like the thing, you, you weren't a fighter at all.

[B]

No, I'm a lover man. I tell girls I have a big lover.

[A]

Yeah. Cops, like, you're the brains and all that, but I, Yeah, that's got to be. Did you. When you were in there, did you. I guess you felt relief and at that point you didn't owe the cartel anything. So you kind of. That was like a. Did you feel, I mean, you feared for your life naturally, or did you fear like. Well, I'm, I've connected to so many people in this world. Like there's someone, they're going to come after me in here. Is that a feeling in there?

[B]

To be honest, I knew when I was in pre trial fighting my case, I had a lot of like the members from the cartel, the workers, like the, the drivers and stuff, they would come up to me and shake my hand and Be like, hey, the boss sends love. Thanks for not, not telling. So I stood strong, right? And people don't understand that, right? They. They think, wow, he's out. He must have read it on the boss, right? So you got to see the story to understand how it happened. But that sense of relief knowing that, okay, I'm good with these guys. Like, I was like a folk hero in there. You know, they wrote a Mexican carrito.

[A]

They're almost on your side if you need something.

[B]

Yeah, anything I needed, I remember. Gu up to me, hey, if you ever want to work again. I'm like, dude, I am done, fellas. They're like, come on, man, just one time.

[C]

Because you know how that goes back in play.

[B]

I've had accountants for the same cartel I work for come to me and says, hey, we'll make you a million dollars a day again, come over. I'm like, no, no, it's not happening. And just prison, man, was just. It was an eye opener. I. My mental health was tough in there.

[C]

You know, you're can only imagine what the thoughts are going through.

[A]

Especially, like, those first six months. I mean, gosh, I get bed every day because at that point, you still don't know. And then at some point, you know, you get the call that you can do this to get your sentence down.

[B]

Which we talk about.

[A]

But, like, those first year months, like, what years, right?

[B]

Yeah, my first celly was like £400, and he was snoring like a bear. Like, oh, man, how am I gonna get through this? You know, like £400. Like, just that little thing right there could ruin your whole time because you don't sleep the whole time now because you got to listen to him. And then you can't go to sleep when he wakes up because you have to be with your boots on at 6am when those doors open. So it's like, man, I got to get out of here. Like, how am I going to move? Like, you know, and you don't want to with him and disrespect him because his respect's a big thing in prison. Like, you can't even cut across a TV without, you know, big problem being. Having problem. You know, everything's like, excuse me. Like, when you and I are walking. Excuse me. Even if you don't touch the guy or anything. Everybody's so on pins and needles.

[A]

How did you earn guys respect early.

[B]

On, you know, what happened to, like, Vice and Rolling Stones started writing those articles about my story. So they all knew then, like. And then I'm starting to play sports in there. I would hoop it up, you know, and I. I'd be on the volleyball team.

[C]

So then they're like, value on the.

[A]

About being a chameleon. You were a chameleon in jail too. Just, they love those guys.

[B]

Hey, come on, you're on the basketball team with us. Oh, you play volleyball? No way. Yeah, do I ever. Yeah. Like, these guys had no clue.

[C]

Well, yeah, that. Let's talk about the chameleon part of. Of your life, which it could be one of your biggest attributes. Right. Like, I feel like I'm walking out of this, getting to know you a little bit. And if someone asked me, like, what's Owen like? I would say in addition to just like, your story, I'd be like, Owen, to me, seems like one of those guys. You could drop him in, like, almost any situation and he's going to figure out a way to.

[B]

I always figure out a way, you.

[C]

Know, like, that's really what a chameleon is like. You could talk to anyone.

[B]

Yeah.

[C]

You could find a common thread with anyone. And to survive the things that you survived, you. I don't think you could not be a chameleon. So now you're in this scenario. 6:00am Boots on, ready to go. You're tapping into that chameleon, sports and all that. When do you start again? I'm not going to say you start, like, enjoying your time, but when you start feeling like, all right, I'm managing this now. Like, I'm managing this scenario better than I was when I. The first six months, you know?

[B]

You know, you learn. I'm. I'm going to tell you a funny story, just so since we're talking about chameleons. My, my. One of my partners on my indictment, who you saw on the. On the dock was named Tank. And he was a Crip. He was a Crip. And he went to one of the prisons I went to, and this was the beginning of the. The prison bid. So I don't really know all the rules.

[C]

Right.

[B]

So. So I'm going to Tank, and he's obviously an African American, and I'm chopping it up with him. And I'm like, dude, I got some, some chips and some salsa. Let's. Let's chop it up. And I started eating chips and salsa in one of the shot collars for the whites sees me eating food with the black.

[C]

He's like, what are you doing?

[B]

And in prison, that's a big, big no, no. And they said, come on, you're going in the cell. And two, two white guys beat me up for 23 seconds. They, they timed it, just throwing.

[C]

And you have to take it.

[A]

You can't fight back.

[B]

You just take it. I'm like, what did I do wrong? You don't eat with the blacks. I said, man, I've been playing sports with blacks my whole life. I, I've been. That, that's my co. Defendant. Like that, that's my dog. Like, that's my ace deuce, my right hand. He's been working for me for 20 years. What do you mean, I can't eat a chip and a salsa with him? He goes, no, you're in prison now. You follow these rules. That was a big eye opener, right? Yeah. So I was like, man, this is tough. And you, what are you going to do? Go cry in your cell? You just, you can't. So you got to learn the rules. You learn that you're, you're, you're no longer that superman that can do anything. You're, you're, you, you have to follow these rules because you got to remember these guys have nothing to live for. They have life sentences. They could stab you and not care. What are they going to do? Get another life sentence? They don't care.

[C]

And that world in there is the only world they'll know for the rest of their life. So.

[B]

And they're so inspiring.

[C]

That world, too, is like, for them, it's the only chance they have to get it.

[B]

It's the only power they have. Yeah.

[A]

What was the wildest thing you saw there, man, that you can do that you could share?

[B]

I saw murders. Yeah, dude, it was vicious. I don't want to scare the audience, but it was vicious. Yeah. Mexican mafia put a hit on someone. I was like, holy smokes. I, I knew, like, okay, I do not belong in this prison. Like, you know, but it's vicious. I, I remember one time, these two, two cellies, they live together, and the guards, every 30, 30 minutes, they come and count the. Make sure everyone's in their cells. And it was when I was fighting my case in San Diego. And the guards take the flashlight and make sure you're in there sleeping. And all of a sudden you hit, hear him hit. The Deuces. And the Deuces is like all the cops start coming here, and both these two guys were shot some heroin and both died. Overdosed. Oh, yeah. Damn. One time at Victorville, which was another prison, I saw a guy hanging from, from the third floor with the, with a sheet tied to his neck, like, just Vicious like this. I do not. You know, you're like, oh, man, this is. This is brutal. Get me out.

[C]

I got to get out.

[B]

I got to get out of here.

[C]

All right, it's time for Fresh take of the week, presented by Wendy's. Wake up with Wendy's breakfast. Matt, a lot of talk recently about rule changes, ties, overtime, even stuff with golf with the envelope and all. Like, there's a lot of rules that need to go. But if I were to make you sports commissioner for the day, what rule are you changing in any sport?

[A]

Well, there's a lot. There's a lot. First of all, in college football, I changed the targeting rule. I think it's. I think it's. I think it's necessary, but the consequences and all the nuances of it are just insane. That's one, two. The defensive pass interference in the NFL, I mean, a free 70 yards if you get a. Like, I just don't understand it. And then the last one I look at did the envelope thing was crazy. And I know that was just specific to the Ryder cup, but, like, what?

[C]

Like what?

[A]

I'm still. I still. I would love you to explain that to me, but I know he got a half a point for not basically just being injured, but I think the big ones are in. There's some big ones in. In football that need to be changed.

[C]

Yeah, look, the Ryder cup thing, this is always my point with sports. Like, I love to stick to the way it was and honor the tradition, of course. But the envelope thing with the Ryder cup is honoring a tradition. That's how they did it a hundred years ago when they started, and they were trying to get the Americans to come play in Europe. So they were doing the envelope thing because, guys, I don't think we're showing up right, so. Well, I. I applaud the tradition, but that's. Some of these traditions were made.

[A]

Rules are meant. It's like. It's like pitching. Like, baseball. Baseball was like, okay, how do we make games faster, more.

[C]

Right.

[A]

The pitch count. Right step changed everything, which was great. I think is awesome. That was an awesome rule change that never existed. Like, we need to be able to adapt to some of these rules. It's 20, 25. Like, give me a break. And the tie in the NFL is. Is a joke to me.

[C]

It's pretty. It's pretty.

[A]

Like, dude, it's a. Like, it's the NFL. It's the greatest sport in the world, and we're fighting for a tie. Like, I know they changed the f. The Overtime rule to give both teams a chance. I get, like, I, I understand it ends in a tie. Let's just go to college, man. Let's just go do a couple two point plays. I mean, safety at this point, like, what are we talking about? You know? Like, what are we talking about?

[C]

So I have a rule. Well, it's not really a rule. Then I have a bunch of things. But anyway, the rule, I, I want to change a rule in fantasy football, which is not a sport, but it is connected to a sport. Okay.

[B]

Yeah.

[C]

You know, I want to get rid of kickers. We're going to get rid of the kickers. And then how. What we're going to add to it is we're going to have a new point system for pass interference. Because my biggest pet peeve is when my receiver is dominating, but he's just getting PIs all down the field. I think it should count for something. I think. But if he catches the.

[A]

But if he catches the ball, it counts, right?

[C]

But there's some that are just like he was going to catch it and it was such a blatant, like if you draw four pass interferences that like should count as something, don't you think? That's an incredible feat. Like you are getting yard. Like that's like 70 yards.

[A]

What would you. Okay. Yeah. What would you change in golf? I want to.

[C]

I know you golf. And I pitched this to Justin Thomas. And I will say this because now we all just watch the Ryder Cup. Okay. Think about the added layer of drama if we got rid of the honor system with the tee box. Meaning if you won the hole, the previous hole, it's your tee box, you go first. I think it should be you in the hole. Matt, you could now decide do you want to go first? Or maybe the wind just kicked up and maybe it's getting a little firmer out there and you're not sure about the club selection, so you make the opponent go up. I think that would add a great layer to match play.

[A]

Yeah, I mean, Justin liked it. He liked that idea. I, I don't know. I just feel like I. Sometimes there's an event, it just depends on if there's an advantage to go first. If you strike the ball and you're there, then it puts pressure on the second. There's also an advantage to sit back and see what you have to do.

[C]

But I think it's a big advantage with golf with conditions. Like if you're coming to a par three and it's windy and you could say, ah, well, let's just see what. Yeah.

[A]

And in real time you can make the decision. What? Yeah, I think so.

[B]

Yeah.

[A]

I mean again like the honors, like.

[C]

Yeah, that'll be it. But I think you're absolutely right with the NFL. I think that's the biggest one. Even more so than the envelope thing, the Ryder Cup. That's.

[A]

Well, I wanna, I mean would you wanna, would you want to see college football overtime rules in the NFL after, after the first 10 minute period. Just like we saw this past week.

[C]

I think so like, like no one.

[A]

Wants to see a tie.

[C]

The NFL is clearly about offense at this point. Right. Offense puts butts in the seats. It makes fantasy football and betting exciting. So I just think that any way we could just add to overtime being smoother because also now too you got with the Cowboys like if they get one first down on the kicko with the kickoff rules, they're basically in Aubry's range for a field go. I would like to see them do the college football. I think it's a smart change.

[A]

Can we just say the kickers legs this year. I mean guys are, guys are just making, I mean guys have, have enough from 75 yards.

[C]

You're either making it from 65, they might not make it from the 31.

[A]

Yeah, it's unbelievable.

[C]

And some teams still don't have a kicker out there. They still don't. Some teams still haven't figured it out. So shout outs to Wendy's. That's our fresh take. Let's get back to Owen Hansen. The thing that they do touch on in the DOC a little bit. I feel like there's much more to the story is, you know, again in chameleon form and being like a business. That's why I think you could have really. I think no matter what world you ended up in, you were gonna have success. Right. And you found success in a industry that's really like no. Like I said, no one really ever gets to the end without one of those two things happening. But you, you kind of developed something in, in prison that was a business, right?

[B]

Like Maddie knows I'm a hustler man.

[C]

Yeah.

[A]

I said, I said O dog's a great dude who got into some but he's a hustler, he's a grinder survivor. That's a good one.

[B]

I definitely surviving because in prison I was like, okay, you only can spend 300amonth. Like I'm not. I don't feel good about asking my father who's not doesn't have endless amount of Money. I'm not going to ask him. I'm in prison. It's like a, it's insulting. Like, so I'm like, okay, how am I going to figure out how to afford my, my, my, my eating habits? Because you can only spend 300, you know, and it was just an accident. I had so many little hustles in prison. Like, in the beginning, I had a store where you charge 30 markup and you sell, like, candy bars, and you buy a candy bar for a dollar, and then the next week, you owe me a $30. So, like, little, little hustles like that I learned. And the second one was I was making pizzas in Lompoc, and I called it Nice Guy Pizzeria. And I would make these pizzas where I would take these tortillas. You take three tortillas, and you make it like a, like the circle, and you put it on a plate, a round plate. Like, we actually use cardboard from, for toilet paper. They give you the cardboard and you cut it like a pizza dish. So that's your bottom, your tray. Everyone was making pizzas, but I wanted something unique. And I'm like, you know what? Everybody that has their tray, I'm gonna, I'm cover it with cellophane, and I'm gonna put their favorite football team on there. And so I'd, I'd go to the library and I put, like, if you're a Raiders fan, I put Raiders on your, on your dish. So it was, like, customized to you. And I offered a service. I said, every Sunday, I deliver a pizza for you, and it's $40 a month, and you get a pizza every Sunday for your football game.

[C]

So basically, four pizzas with your football team.

[B]

Yeah. And anything you want on them. So. And then I, I, I said, you know what? I'm start doing the stuffed crust. So I started putting cheese in the crust. Right. And we don't have ovens.

[C]

And you're using the same parts of your brain.

[A]

How are you making? So how are you making?

[B]

So people are like, how do you cook it?

[C]

So that's the secret, man. That's the secret.

[B]

This is the hard part. And I was the only one able to do this one. I had a job. Like, you get a regular job working in the prison. You have to. It's mandatory. So you have to have, like, a 9 to 5 job in prison. And I worked for this counselor, and the counselor would, like, have me, like, drop off toilet paper, get paper towels, and put it in the bathroom. I was like a janitor. For him. And Mr. Floyd was his name. And he said, hanson. You know, anytime you need to use that microwave, go ahead. You're a good worker. So I was like, there's one microwave in the whole unit.

[C]

You have access.

[B]

And I have access. I'm like, okay, this is. This is my calling. So I start microwaving my pizzas. Because most people in prison, the pizza makers, they. They take their pizza, they put it in a plastic bag, and they put hot water on to anything to try. Hot water. Just hot water. It's mushy. You get it? You're, like, soft. So I was like, okay, I got the microwave. Holy. So I started microwaving my pizzas. First, I'd microwave the meats, the sausage, the pepperoni, so it's nice and crispy. And then I would. I would put it on the pizza, and then I'd microwave that, and I. I'd fill the stuff crust with cheese. So. So I'd wrap the corners. So now I had a stuff crust. And then I would offer the stuffed crust. All the meats in this. This 50amonth, you know, I mean, guys.

[C]

Must have been through, like, whole. I can't believe. Oh, the water pizza.

[B]

Yeah, the water pizza was making. And my shot caller says, hey, man, these guys are upset that I said, well, listen, no problem. Tell them to bring me their meat. I said, every bowl of meat they bring me, I'll charge them $5 and I'll microwave their meat. So these pizza makers were so happy.

[C]

Because now they have access to microwaves.

[B]

Yeah, I'm microwaving it, and I'm bringing it back. Obviously, they don't get this. The tortillas. I still have my business. For two minutes of microwaving, you're not.

[C]

Putting them out of business. And you're getting a little bit.

[A]

So chameleons going from a million a day to making five bucks. But I. But I bet the rush because you're.

[B]

Because the. The tension it caused you. The shot callers talked about this, about me, like, doing this, and they're like, dude, he can't be doing that. Like, he's thinking it's a problem. I'm like, dude, I'm gonna fix that problem. Because now I'm offering them their meats the same way I'm selling my meats. So I resolved it. I go to another prison. I'm like, oh, dude, everyone's making prisons. Yeah. So I don't have my microwave. My. My classification drops down because I'm. I'm behaving right, right and now the next prison I go to, I'm like, man, what am I going to do here? Everyone makes pizzas. There's access to microwaves now. I'm like, dude, that's not my hustle. I'm like, this girl that I was dating came and visited me, and she was from Mexico, and she's like, what are you doing there? I was like, man, I'm trying to find a new hustle. I don't know what to do. I said, I used to make pizzas, but everyone makes pizzas. She goes, why don't you make my. My family ceviche that we used to have in Mazatlan? I'm like, oh, no, I. I do. When she said that, I said, wait a minute. That'd be a good idea. How could I pull this off? And I know the commissary sells mackerel and tuna. Okay, okay. Christmas time, they'll sell you octopus and clams, right? So let's just focus on mackerel and tuna. My Sally works the kitchen, and he's the vegetable chopper, okay? So he has access to onions. You got a vegetable jalapeno? So I'm like, okay. I said. I called her on the phone. I said, can you come back next week? She goes, what do you need? I said, just come back. I want to talk to you. She comes back. I said, give me that recipe. So she tells me the recipe. She goes, you need cilantro. You need two jalapenos. You need the red pepper, peppers. You need the onions, the bell pepper. I'm like, okay. I'm just putting it all in my mind. And I said, how do I cook the meat? She goes, you take lemon juice, and you let the.

[C]

The fish soak in the.

[B]

And it'll take the taste away. Yeah, the fishy taste. So I remember, I go to the commissary, and I buy all these lemon squeezes. They're like 90 cents. And I'm squeezing all these lemons and mackerels and tunas. I'm mixing, and I'm putting all these, like, ratatouille.

[C]

Like a chef.

[A]

Yeah.

[B]

So putting in bags, and I'm letting it sit. It is just sitting there. And then I'm. I got my. My celly, who's chopping up all the vegetables that he took out of the kitchen because he works for vegetable prep. So now I'm chopping up all the vegetables, and I line up these peanut butter jars. I have, like, 10 of them lined up. And so I put a vegetable scoop, fish scoop, vegetable Scoop, fish, scoop, right? And then I'm shaking them up. And the key is, with ceviche, you need to let it sit overnight, right? So then I go and I get this ice bucket. I get. I get these. These mop buckets. This mop bucket's going to come in handy again, okay? So then I get these mop buckets, and I'm throwing my peanut butter jars with fish and vegetables, and I'm letting it sit overnight. Put a blanket on it. So in the morning, I go to all these guys. You got to remember, there's a lot of Mexicans in prison. So I go to all these guys that I knew are going to want this, and I'm like, hey, guys, I got ceviche. And they're like, you don't got ceviche.

[C]

Has anyone ever come up with ceviche?

[B]

Not in prison.

[C]

I don't think you can find anyone else who's ever done now.

[B]

Not in prison. And I go, guys, I got ceviche. And they're like, you don't have. I said, dude, let me give you a chip. And I gave him one chip. And like, oh, my God. They told everybody. Guys from Caloa, Michikhan, everybody. They're all, like, coming around, dude, we want it incredible. Like, $15. Dude, the next week, I had all the same guys. They're trying to prepay me. No, we want two bottles, three bottles. I'm like, dude, wait, now you fill these orders? Yeah. I'm like, man, this is. Maybe this is not the business for.

[C]

Me, because it's not quick.

[B]

You have to make snuggle. You got to smuggle stuff out of the kitchen, and it's not a guarantee. So I had to use my smuggling routes again. You wouldn't believe it. So I got. Dude, I had it. I had to figure out a way to bring the vegetables out because now my cell is like, dude, we're gonna. We're gonna get hit. They're starting to pat me down. I said, don't worry about it. I said, what we'll do is this. We'll put an onion on you, just one. And we'll have Johnny come right behind you. So when they take your honey, Johnny will walk right by and he's. Johnny's gonna.

[C]

Diversion.

[B]

Yeah. The version. Just like we did in the drug game. So in the drug game, we'd send a guy over in a border with a, you know, five kilos of meth. We don't care. And then the next guy's coming through with 100 birds of coke. So, like, it's the same thing. I'm like, okay, this is how we're gonna get them, right? When you walk, just kind of like, pretend like it's bulging out. And he's like, okay. So he's like, pretend like a mark because you want them stopped.

[A]

Because there's only get stopped.

[B]

There's only one guard. No, they take the onion. Yeah, who cares, right?

[C]

Don't do that again. Yeah, don't do that.

[B]

You're gonna lose your job. Yeah. And then Johnny comes through with he. We have these back straps and we strap them up. We got like 100 onions strapped to them, jalapenos, bell peppers, everything.

[C]

So now you have enough.

[B]

So now I have enough to fulfill the orders. But it got stressful because then my house, my. My cell actually gonna call it my house, my cell started to get raided. Like, hey, man, what do you got? All these. Yeah, they're on me. I'm like, you know what?

[C]

Now you're bringing heat.

[B]

Yeah, this is not my hustle anymore. Like, I'm done with some E. I was like, but I'm, you know, I'm still working out. And so every day I would make a protein shake. You know.

[C]

How do you make a. So you have. You could. That stuff you could buy, right?

[B]

Like, so you can buy protein shake on, on the commissary. It's a 150. And. And every morning you get a, A, A, A craten of milk. It's like one mil per customer.

[C]

And you got that one. And you're saving out.

[B]

Every Tuesdays and Thursdays, you get bananas. Okay? So, all right. I'm like, okay, I'm gonna do this. I'm gonna take my protein shake, my milk, my banana slices, get peanut butter from the car commissary, drizzle it up, shake it up. I'm gonna put them in my ice bucket, which is a mop bucket. I'm working out every day I get back from my workout, I drink a protein shake. It was like my routine. I tell people my body was in prison, but my mind was on the outside.

[C]

Right.

[B]

So I was at Equinox working out.

[C]

Yeah.

[B]

You know, coming back now to the Earth Bar to have my protein shake. That's how my mentality was. Okay. I can't wait to get to Earth Bar. You know, I finished my workout, pull it out of the mop bucket and drink it. Fast forward one day, the ice machine broke down. I only had, like, that much ice left in my mop bucket. Like, man, I'm not going to be able to have my protein shake in my cell. He goes, dude, just throw some salt on that. He uses salt and. And ice. Get. Get things colder. I'm like, man, whatever. So he takes salt. We'd have these salt shakers, and we just dump them on there. I remember I go work out with my crew, and I come back and I grab it, man, your salt trick, it locked this thing up, man. He goes, dude, just try it. Maybe it'll taste good. Maybe it'll be like ice cream. And I opened up. I'm like, dude, this tastes like ice cream. Oh, my God. I said, I just figured out my new hustle. This is protein ice cream. I said, dude, I gotta. I gotta see if this was gonna work. So I. The next day, now my mind's like, yeah, Breaking Bad here. I'm like, okay, okay. I gotta get this, dude. It never shuts off. Girls are looking at me after we're done having sex, and like, are you okay?

[C]

I'm like, yeah, I'm just thinking about that tomorrow.

[B]

But, honey, so I'm now okay. My mind's turning because it doesn't stop. And I'm like, okay, I can fit seven peanut butter jars in there. You know what? I'm going to do a sample run. So I do seven, and I. I got three guys I work out with. I say, hey, guys, after the workout, we're going to try something out. Little R and D. Boom. I gave it to him, dude, what is this? I said, I sell ice cream. They're like, you sell ice cream? I said, no, I don't sell it yet, but I want to see if you guys like it. Yeah. So they're eating like, dude, this is awesome. I'm like, are we just saying this because we're in prison? Like, right? Like, come on. What? Is it really good?

[C]

And is it awesome on the outside? Yeah, that's what you start thinking.

[B]

That's what my mind think, right? And I said, do you think we could really sell this, dude? Sell it for 15 bucks? No one has ice cream. And I'm like, 15 bucks? No one's gonna pay 15 bucks in prison. I mean, Ben Jerry's sells two scoops for seven bucks. Who's gonna pay 15 for prison ice cream? They're like, dude, you're the only guy that makes it. I said, all right, I'll try. I remember the next day, I made a batch. Sold out.

[C]

Went right away.

[B]

Right away. I was like, okay.

[C]

You probably get immediate feedback, right? I feel like in prison, it's not.

[B]

Like because you have a unique.

[C]

You're not checking reviews feedback.

[B]

Dude, you have people offering you double, right? And you're like, no, no. It's 15 bucks. But one per customer.

[C]

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[B]

And then I was telling you before Jerry, before we went on, I started to consult these. These guys that are running the ticket. There's bookies in there. And I said, hey, your lines are off right here. This minus three should be minus three and a half. And I said, your totals are wrong. And I give them advice, little advice, free advice. And I said, but the device isn't free. It costs something. They're like, what does it cost? I said, I want you to buy my ice cream. All of them. I said, this is how you're going to get your customers to gamble more money with you. If they give them a hundred dollars a week, you give them one ice cream. So every customer that you have, you.

[C]

Need a promotional gambling bet? Yeah, essentially.

[B]

So every customer in 100 in prison's a lot for a week. That would be the equivalent to like 10,000 out on the street. So he's got all these guys betting a hundred dollars a week to get that ice cream. I'm like, see how it worked for you, right? You're happy with your 15 purchase?

[C]

Yeah.

[B]

And now I just said, hey, I'm not making ice cream for anybody on the compound anymore. I'm gonna let this guy run his business.

[C]

So you only get the ice cream if you were betting through.

[B]

Through this. This person. Yeah. Wow. And. And that's what I did. I said. I said, you know what? You just take it all. This is your. Your thing. And that's what I started doing, you know, I said, you know, I'm not going to go unit to unit, because I was. Before I was hustling. I was going unit to unit, smuggling ice cream all over the place. People were calling me the ice cream man.

[C]

Ice cream truck. Ice cream truck is coming.

[B]

It was a different type of ice cream this time, right?

[A]

Kingpin ice cream. Yeah, that's a good ring.

[B]

From narco to Palatero. Spanish ice cream man. Right. So I. I remember, I said, hey, I told the guy that ran the. The ticket. I said, just buy them all. And I remember one super bowl. Towards the end of my bid, I I was like, he's like, dude, I. I think I'm gonna need like 50 ice cream. I'm like, dude, I'm gonna make more money than the correctional officers this week.

[C]

Right? That's a big order.

[B]

That's what I did. But I. Everyone's like, dude, well, how about competition? You know, I said, I stopped the competition. They're like, how? I said, I monopolize the salt. Without the salt, you can't make the ice cream.

[A]

What's the process like that.

[B]

That was a tough negotiation, right? So in facilities, which is like people that take care of the, the actual prison, there's one inmate that helps, and the inmate has access to like, all the, the supplies, right? And in, in the prison I was at, and it was in Colorado, if it snows, they take this stuff called rock salt and they throw it on the sidewalk to melt the ice, right?

[C]

It's for. So people don't.

[B]

So I knew he had rock salt because remember before I was buying those little ones and like, this is taking me forever. So I was like, okay, I need to get access to the rock salt. He had like 50 pound bags. And we'll call him Juan. I said, hey, Juan, I. I need those. The rock salt every week from you. I need a exclusivity with you. Anybody tries to buy rock salt, don't. Don't allow it. It. I said, people are going to start asking you because they like my ice cream. I said, $100 a month. And I said, every time I make an ice cream, you get one. He goes, okay, he done deal. Yeah, done. We shook hands on it. And when you shake hands in prison, all you got. All you got is your, your word and your balls so you don't break them for nobody. So we shook hands. He's like, you got it. So people are coming to him trying to buy salt. He goes, no, talk to. Talk to Owen. Owen in unit A has it. So they're coming to me, hey, let me buy some rock salt. No problem. Peanut butter jars. 15 of rock salt. Well, one peanut butter jar makes one ice cream. So now I'm like, okay, go ahead and make your ice cream. Right? But you're still paying me 15 bucks. So I monopolized the salt game. And I was like, they can't get mad. I'm selling them the salt. Yeah, they're still able to make their ice cream they don't want to buy.

[C]

Not disrupting.

[B]

Yeah, I'm not disrupting. And I learned that over time. And I learned that over time from the Pizza problem, right? So now I knew how to make people happy. And so once I monopolized it, then my mind starts turning, you know, now at this point in my prison bid, I'm. I'm writing this book, the California Kid. I go back to school. I get my master's degree. Man, did it take a long time to get that. I had to send letters to all these deans at all these schools and tell them I'm in prison. I have my bachelor's from usc. Finally, this university out of Santa Ana, California Coast University, accepted me into their business administration program.

[C]

Wow.

[B]

So now it was great. It took me four years to get, but it was awesome. I was like, okay, now I need to put this. This business to use. And that's when I started to build this brand inside prison. And when I was selling my ice cream in prison, I had a guy that would tool the peanut butter jars, and it said Kingpin Creamery. That was the name of my brand after my moniker, right? That was a kingpin. So they're like, kingpin Creamery. So all the cards were like, oh, there's Kingpin Creamery. You know, everyone knew me as like, yeah. And then I got out, and I knew. I was like. I knew I had a niche. I was like, man, I got a story. And while I was in prison, I remember there was a Russian guy that I did some time with, and he. He said, hey, I'm going to buy a cell from for $5,000. I said, $5,000? He says, yeah. I said, you know what? I'm gonna give you an ice cream a day, anytime you want one. And I said, I see what's happening in the world. Social media is blowing up. I s. My mind's already thinking about the real world. I hear all these people. I go on ESPN and watch, like, shoot, you're even on it with your social media. You know all these things about social.

[C]

Media because you got to remember you're cut off from.

[B]

I was cut off. I don't know. So I'm like, okay, I need to get some content of me making this, because I want to tell this story. And I said, I'm going to give you 10% of any money I ever make with this video that you're going to provide me. 10%. Wow. I don't know where this video is going to go, but if I have Instagram or whatever it is in the future and this video makes money, I said, you have my word. And he's like, okay. He shakes my hand, and I would make ice cream. And I said, okay, watch me making the ice cream. And I would tell my story in there, like how I started it and he's filming it.

[D]

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[C]

To have the wherewithal to even that. Like you're. You're literally planning your next chapter. I'm trying whatever the hell you're getting out of there. Yeah, you're ready.

[B]

And I. I haven't heard that it was anyone.

[A]

So you're making this. You're just making this. This is. I'm gonna brand myself in jail for this for the next 10, 15 years.

[B]

I was thinking that was going to be my business. Yeah. I was like, my real business. Okay. I'm gonna sell the book, and I'm gonna figure out a way to sell ice cream.

[A]

So the hell of a story sentence gets cut short pretty significantly. People know that.

[D]

That.

[B]

Bro, should we have some ice cream, though?

[A]

Well, no, I was gonna say, wow, that's gonna happen. Text them to bring in the. Well, California Ice Protein.

[B]

Yeah.

[A]

It's the name of the company.

[B]

So people are like, why don't you keep Kingpin Creamery?

[A]

There's some in the freezer.

[C]

Oh, yeah. So. Yeah. What?

[B]

So obviously, you knew the ice cream brand was Kingpin Creamery.

[C]

Right.

[B]

I can't come into the real world and be like, hey, you want to buy Kingpin Creamery? Like, first of all, I'm not a kingpin yet.

[C]

Right.

[B]

Because in order to become a kingpin, you got to sell a lot of ice cream.

[A]

Right?

[B]

Yeah. So maybe later on. Yeah. So maybe later on, one day, I will transfer. I will transfer it to that kingpin. But right now, Jerry, since the book was called the California Kid. Yeah.

[C]

What you call.

[B]

You know, people were calling me the California Kid due to me going to Australia. You'll hear about that in the documentary. People are like, oh, there's the kid from California. The Mexicans in the prison system would call me El Nino de California, which means California kid. And all the people. When you go to different prisons in different states, if you're from California, I was from California. Be like, oh, California kid. Like. Like, that started being my moniker. It wasn't O Dog anymore. Like, California, because I was in prison. Australia. Prison in Colorado. So you. So I was like, california Kid. That's the name of the book. Okay, how do we connect the book, my story with my brand? I. So. So when I got out, I'm like, that's it. California, not ice cream. Because it's not ice cream. Because in order to. No one knows this, but in order to have ice cream, you need to have of over 10% of fat.

[C]

Otherwise, it's not considered.

[B]

It's not considered ice cream. Yeah. So. So thank you, packaging. So I said to myself, okay, I'm gonna call ice protein. So it sounds healthy.

[C]

So you know right away, it's not ice cream.

[B]

Yeah.

[C]

Which one you going?

[A]

So, oh, no, I want.

[B]

Oh.

[A]

Because these are all different flavors.

[B]

So obviously. Obviously, it's a protein ice cream. And in order for someone to know it's protein ice cream. That's why I did the ice. Protein. So like, to make it simple for people. Like, okay, you see this one? It's more protein, right? S' mores flavors has keto marshmallows in there. Gluten free graham crackers. This one's for all my ex girlfriends. It's called have your cake and eat it too. You know how many ex girlfriends used to tell me that you want to.

[C]

Have your cake and eat it too?

[B]

Good. So this is for you ladies. Okay. So that's a birthday cake for flavor. This one's for Maddie and I. Coliseum cookies and cream named after right there where we played. You have to have that goes good with cookies and cream. And this one's for our buddy swole.

[A]

He's coming.

[B]

We had a teammate that was named Brandon Hancock and we used to call him swole. But listen, people don't realize that Brandon Hancock's a ride or die friend.

[C]

Yeah, yeah, yeah.

[B]

That man visited me every month in federal.

[A]

I was gonna say that was your ride.

[B]

That was my boy. And I said myself when I was in prison, I said, dud, dude. Like, I would leave my. My prison visits and I'd want to cry. I'm like, dude, this came. This guy came all the way to call a router to see me multiple times. Like, dude, if I ever make it in in this ice cream game, I'm going to name a flavor off him. So I was like, what? What a better way? Strawberry swole cake. Because I can't say swole cake. No, no, no.

[C]

SW cake.

[B]

So now I want you to have that one because I want you to tell swole that you had the swole cake. I'm gonna eat this.

[C]

I go gluten free in honor of my wife.

[B]

Do you want to do birthday cake?

[C]

Yeah, you know what? These days I don't get to have.

[B]

My cake and eat it too's coming.

[A]

In right now too.

[C]

Is he really?

[B]

Dude, we. We got another one if you want to put him here. Amazon said it was cool. What? He could sit here and eat one if you want to bring.

[A]

Well, he's walking in.

[C]

Is he here? I'm going in, right? Yeah, starving.

[A]

So, yeah, I'm going to eat this.

[B]

All right.

[A]

So you get out.

[B]

So I get out, man. What up?

[A]

Well, like, just. What's that?

[B]

I'm living in the halfway house for 20 months, man. And still prison. It's still considered prison. Okay. Sorry, guys. So there's no sugar, bro. That's made with monk fruit. Is that fire or what? Monk fruit, dude. Is that fire or what? Dude, that's good. Dude. I figured it out.

[C]

Hit this after a workout, dude.

[B]

That's what it is. Protein shake on it.

[A]

How many. How many grams?

[B]

20 grams of protein.

[C]

That's damn good.

[B]

Dude. That's a protein shake on a stick. Would you rather have a quest bar or an ice cream bar from California? Ice protein.

[C]

All right. Annie Agar joining the show as always, courtesy of Twisted Tea. Grab a refreshing Twisted Tea today. Annie, I like that you're still rocking your packers pride. Call your colors right there. After one of the most bizarre ties of all time.

[D]

That was so stupid. It felt like a loss for us. Like Cowboys fans think this is just the best thing ever. I do not feel good whatsoever about this game.

[A]

Do you know why he's in the NFL? It's so terrible.

[C]

Why I. Why I hate it so much is like I like toward the end of the year, you go through all your playoff scenarios. Like week 16, 17. Now we gotta like fact. We have to do math now.

[D]

That one at the end looks disgusting. It's the worst thing ever as a sports fan. I hate it.

[C]

Imagine like, like nine or let's eight.

[A]

We're gonna go 11.

[D]

Yeah.

[A]

11. Five and one.

[D]

Yeah. That looks awful.

[C]

It was an interesting week. Before we get to our twisted trivia, I mean, I'm. I'm happy that I don't think my Giants are any longer the worst team.

[D]

You're feeling really good. Yeah.

[A]

That's debatable.

[C]

Well, what I want to ask you to scholars of the NFL. Who's the worst team in the NFL right now?

[D]

Gotta be the Titans. Gotta be the Titans. However. However, the Monday night slate made me question things because the jets are back on their jets. Bs.

[C]

They're jets are Jetson right now.

[D]

The jets are jets in right now. And Aaron Glenn. Oh, man. Not. Not dancing on the sideline anymore. Let me tell you.

[A]

The jets. The jets are 04. The Titans are 04. The and then. And the New Orleans Saints are owing for.

[D]

We thought Miami was down there too. And The Saints.

[A]

Miami's 1 and 3. The Giants are 1 and 3. The Giants and the Saints play this week for the toilet bowl.

[D]

Probably at some point I actually agree. What would you say? Yeah, what would you guys say?

[A]

I would probably say the Titans. The Titans are just bad.

[C]

I think when you're.

[D]

There's no hope. Like Brian Callahan's probably the worst coach in the NFL right now. Should never have been.

[A]

You have the number one pick. Like, look about this, think about this. You had the number one pick in the draft. Who Cam Ward is a stud, I believe. I think he's a stud.

[C]

I do. Yeah.

[A]

Very little conversation about Cam Ward ever since he's been drafted, started week one, just going through the grind. Jackson Dart gets to start and. And they win. And all of a sudden the Giants are like him and day ball are hugging after the game like saved his job. There's just a different energy. There's a different energy with the two first round draft picks. I just think that's a product too of just. The Titans have just been bad for a long time.

[C]

I agree with you, Annie. I think anytime you're a star. Number one overall pick in this post game presser says we're we asked. I'm gonna keep it. I think we should.

[A]

By the way, I love that about Cam Ward.

[C]

Oh for sure.

[A]

Terrible.

[C]

And the jets. The jets have more talent than the Titans. They're just self imploding. Which again is not. Is not surprising. Matt, before we start twisted trivia, how we feeling about. I mean I got your boy, your coach, Pete Carroll. What's going on?

[A]

Well, look, they're 1 and 3.

[B]

They.

[A]

I mean they got a kick blocked last week. I mean they should have won the game, right? That's how that game ended. I saw.

[D]

So the Bears are never on the right end of that.

[A]

Yeah, I mean, I mean you're a block kick away from being 2 and 2 and you're right there. I would just say this. The Raiders roster isn't good. Like they don't have a great. They don't have a good roster.

[D]

Terrible.

[A]

Yeah, they're just like that. That wasn't Pete. I love Pete and I do think Pete will have them fight and compete in which they have. Yes, but they have Max Crosby, who's a beast. I think Genti finally had a great game. Their roster isn't like the roster. Their roster is a mid to below mid roster in the NFL. So like I don't expect much out of the Raiders. I didn't have them winning a division like some people or whatever like before the season.

[D]

To quote Cam Ward, Geno Smith is ass.

[A]

I mean Brock Bowers is. They don't have an online. They have no. No playmakers on the outside.

[D]

Yeah, I forgot too that Pete hired his son. He's the O line coach in his bc. Not doing too.

[C]

Listen, you need.

[A]

You need guys. You need guys.

[D]

But they can turn it around. It's an easy division.

[C]

I like that. Annie said like their O Line is bad. Like, she ate, like, a bad meal. Like, oh, don't go to that restaurant.

[D]

Yeah.

[C]

Food's terrible.

[D]

Oh, I'm terrible. Would not recommend. Do not watch.

[C]

All right, let's get this. I got my twisted t. Football. Let's get to some twisted trivia. I think I got back on the board last week a little bit. So first question.

[D]

Who won? Speaking of overtime, who won the last double overtime game? This is a tough one because this is.

[B]

This is.

[D]

I don't think so. It was a. It was regular season.

[A]

Double overtime.

[D]

The last double overtime game.

[C]

Yeah, the. It was. I thought it was the Giants or.

[D]

It was a while ago. No, but it was. You want me tell you the year? Maybe. Wait, what'd you say?

[A]

Cardinals?

[C]

No, it's not the Giants.

[D]

It was in 2013. It was a while ago.

[C]

2013.

[D]

That was the last double overtime game. No. Nope. But you're close. Jerry with Steelers.

[C]

Bengals.

[D]

Nope.

[A]

Ravens.

[D]

Yep. Ravens.

[A]

Yeah.

[C]

I shouldn't even count. All right.

[D]

Over the Broncos.

[C]

I don't.

[D]

That was wild. A while ago. Okay, question number two. Who had the most catches in a single season ever?

[C]

Brandon Marshall.

[D]

No.

[A]

Antonio Brown.

[D]

No. Good guess, though. Most catches in a single.

[C]

Not Cooper Cup. Not Brandon Marshall ever.

[D]

I would say think more of the quarterback. That would be.

[A]

Wes. Welcome.

[C]

Marvin Harrison.

[D]

No. Good guess.

[C]

Reggie Wayne.

[D]

Nope. It was in 2019. I don't know if that helps at all.

[C]

2019.

[A]

Most catches in a regular season.

[D]

Yep.

[B]

Wow.

[D]

Season ever. 2019. I was the year before the quarterback stopped playing.

[A]

I think it's. It's the Saints, right? Is it Breeze? Yeah. So Marcus Colston.

[C]

No, no, no, no. It's. You know. You know the guys. He's Michael. Michael.

[A]

Michael Thomas.

[D]

Yeah.

[A]

I won.

[C]

No, you did.

[A]

You gotta name the name.

[C]

Well, he said Colston, bro.

[A]

By the way, at least I. At least I had the. The team, right?

[C]

Marcus Colston.

[D]

That was great teamwork of Jerry to give Matt.

[C]

So I feed him the first name and he gets credit.

[D]

That's how it works.

[A]

Yeah, buddy.

[D]

There's. There's no ties around here.

[C]

He would have never got Michael Thomas.

[A]

Yes. What college did he go to?

[B]

Jerry.

[A]

Of course I would have known Michael.

[B]

Michael Thomas. Did he go.

[D]

That was really well done.

[A]

Who was his coach?

[C]

What year was he there? Oh, your guy.

[B]

Yeah.

[D]

I love Michael Thomas. Injuries killed that. His career. Okay. Who had the most career touchdowns ever? Who has the most career touchdowns ever?

[C]

Jesus. I feel like this is quarterback.

[A]

It's not quarterback.

[D]

Nope.

[A]

We're not going. So it's Running back.

[D]

Most career touchdowns ever.

[A]

Tomlinson.

[D]

No.

[C]

Jerry Rice.

[D]

Yeah.

[C]

Yeah.

[D]

Jerry Rice. 208.

[B]

208.

[D]

All right, we're back.

[C]

We're back.

[D]

Question number four. Which quarterback has the most career wins as a starter?

[A]

Tom Brady.

[C]

Peyton Manning.

[D]

Tom Brady. Yeah.

[C]

I thought that was too obvious. Okay, three.

[A]

One. That's already a dub for me.

[C]

I'll set up this last question for you. Obvious, actually.

[A]

You know what? Let me throw a haymaker in there. So let's go.

[D]

Okay, last question. Who is the only player to win NFL MVP and Super Bowl MVP in the same season more than once?

[B]

Well, it's.

[C]

Well, we're not going to do Tom Brady twice, so. It's not him. Mahomes.

[D]

Yeah. Yep. In 2022 and 2024.

[C]

All right. Respectable. I still argue that. Michael Thomas. 1. I feel like that's a. That's a half.

[A]

It's not my fault. Okay, Michael. Is it Michael Irvin? Is it Michael Crabtree?

[B]

That's true.

[A]

Come on, dude.

[C]

I can tell you who it's not. It's not Marcus Colston.

[A]

He still played for the same team. I was just spitballing. I was spitballing receivers that he threw to Marcus Coulson, by the way, was a ball.

[C]

Joe Horn. I was waiting. Joe Horn would have been my next guess.

[D]

Michael is a very common name, so I'll give that one to Matt. That was good.

[C]

All right.

[D]

That was a good poll, guys. Well done. Yeah, that was a good one. Great question.

[C]

Where you. Where are you watching this weekend?

[D]

Probably from the comfort of my apartment. See, the issue is I know my neighbor over here, and she knows what I do, so she's okay with the screaming and yelling that goes on. The neighbor over there, though, don't know that.

[C]

Complaints?

[D]

No, not yet. Oh, she has said, like, is there, like, what do you do for work? Because there's a lot of yelling that comes around. Yeah. You know, being a Packers fan, not great.

[C]

Isn't it fun, though? And maybe we could cut this if we don't, like. But, like, my least favorite thing is, like, what do you do for work?

[D]

Yeah.

[C]

Then you gotta sit there and be like, well, you know, a lot of things. Because you don't do one thing. Yeah, a lot of things.

[D]

So I usually just say, oh, I do. I'm a content creator. Like, I do NFL.

[C]

And then they go, what's that?

[D]

Yeah.

[C]

How old they are? What's that?

[D]

Right. Yeah, I try to, like, undersell it, too. And then if they're like, oh, like, do you work with the they always ask that. Do you work with a team? Do you work with the Bears? No, I don't work with the Bears. That look like.

[C]

What would you. Okay, last thing. If you wanted to diffuse that whole conversation, like, hey, I've seen. What do you do? What would be your, like, fake answer of a job? Oh, that would go to you too, because you gotta, like, it has to be on par. You don't want any more questions.

[D]

Right, Right.

[C]

And the conversation.

[D]

What do I usually say? I'll. I'd just be like, oh, I work in, like, tv.

[C]

Tv, Matt, what would you say?

[A]

I am in real estate.

[C]

Real estate. I could buy, Matt.

[A]

I've said that before.

[C]

Yeah, I can see that.

[D]

That's funny.

[C]

Yeah, I would just be like, I'm a trainer.

[D]

You know, I'm actually a bodybuilder.

[C]

Eddie, good luck to your Packers.

[D]

Thank you.

[C]

I want a good T shirt out of you every episode. Now. You got the good package. Oh, yeah. I can't wait to see what you got. That's a good one.

[D]

Try it. Guys, we. It's a bye week for us, so we might still tie the bye week. We'll see.

[C]

Shout Outs, Twisted T. Matt, I'm coming for you next week.

[A]

All right, buddy?

[C]

Well, you know what's crazy, too, is, like, you did, like, circling back to what you said earlier, right? You became valuable when you were doing the stuff on the outside. Now you're on the inside, and you're making protein ice cream, and you became valuable. No one wants to mess with the dude who's, like, providing something that you just cannot get. Like, that's right.

[B]

And no.

[C]

Created a value on the inside.

[B]

What do people have on the outside? There's no one that makes protein ice cream. Yeah, I've never seen a protein ice cream bar on any Target, Walmart, anywhere you go that's on a stick.

[C]

No, sure.

[B]

They got, like, a protein pint or, like, a yazoo.

[C]

Dude, this is good, by the way.

[B]

God. Monk fruit.

[A]

All right, so. So you get out and then this is.

[B]

I created this in the halfway house. And months, I would go to ice cream makers, and I would tell them my story. They all wanted, like, $100,000 for R& D. I'm like, dude, I just got out of prison. Give me a break.

[C]

You think I have 100 sitting around?

[B]

And they're like, dude, that's what it's gonna cost. I'm like, finally found this good family. I brought this girl with me that spoke Spanish. I said, speak Spanish to them. They don't speak much English? I speak Spanish. But not good enough, Right. I said, make it genuine. Make it feel like. Like this guy's telling a comeback story. Like be part of this. Right. I gave him a book. I wrote it in Spanish, saying, please, you know, give me an opportunity. I won't let you down. I said, if I paid the cartel back $4 million, I promise I'll make good to you. Yeah. In this group, this, this ice cream manufacturers, they. They believed in my story. Wow. And they, they took it and they said, okay, what do you want to do? I said, I want a healthy protein ice cream. And, dude, I would leave the halfway house every day at 5:30 in the morning as the earliest I could leave. And I'd get there. And I would stay there till 6pm every day trying to figure out this.

[C]

Recipe, make it healthy but still taste good.

[B]

I had to go to a dairy where they had to make my dairy with monk fruit instead of most people use in ice cream. It's sugar cane. Yep. Then I had to figure out how to put the protein in it where it doesn't taste like chalk. Right.

[C]

Which a lot of the protein bars are chalky.

[B]

And so I was like, man, how am I going to do all these things? It literally took me 18 months to perfect this because the whole time I was in the halfway house, I was perfecting it.

[C]

So this was your thing?

[B]

This was my baby.

[C]

That's what you were.

[B]

It was good, man.

[C]

I can eat like five of these.

[B]

So these ones right here, these big ones are meant for the gym. So I give you a. Like a freezer at the gym and you can grab them on the go. 20 grams. These bags, those four packs right there, which is that box. I'm gonna plan to sell those at like, like a Gelsons or hopefully Air one day grocery stores where they can just grab the four pack. It's a smaller bar, 15 grams of protein, so. Oh, he's gonna be so stoked. So the smaller one, give him a.

[A]

Mic and a camera.

[B]

Oh, yeah. It's gonna be Brandon show next. Yeah. So I was like, I gotta, I gotta do the 415 gram smaller bar. But now I've realized where it's at, that my mind keeps racing again. Jerry. I went from putting bad things on the streets to now healthy treats. But with that being said, I want to do something for kids.

[C]

Yeah, man.

[B]

Because aren't you tired of you getting your wife buying Johnny pops that has.

[C]

Sugar water Johnny pops?

[B]

Johnny pops, it's sugar water freezer. Right now they're Sugar Pops. So guess what? I'm gonna make a California kids version. It's going to be called Cali Kids. It's going to be half the size of this 10 grams of protein. Because kids need protein. Cold needs protein, and it's going to be called Cali Kids.

[C]

Do you know why I love that something? My wife and we have two boys and one on the way, right? There's six and four young kids. Something. I just never understand why people do. Like, my kids go to taekwondo. They go to soccer when they go for their haircut, whatever it is. A lot of these athletic things afterward. Here's the lollipop. Here's the.

[B]

The.

[C]

The whatever.

[B]

Here's the sugar Dorito.

[C]

Here's like. Like, you know, the sugary. Just junk. To be honest. It's junk food. Why are we taking kids who just did something athletic and are learning and then they know now, like, oh, if I finish this soccer game, I got a giant lollipop waiting for me. And to the point. Because we had to have that talk with our kids where after, like, Taekwondo one day, like, why can't I have the lolly? It's like, you could have that stuff, but you don't want to do that after you do something athletic. Now he kind of gets it and he tells some of the other kids, like, you're making a bad choice. I'm like, don't do that either. But I would. We always talk about. It would be great, like, if you brought this to T Ball after the kids sweat playing tea.

[B]

We just talked about ice cream.

[A]

And like, yeah, we got massive.

[C]

Kids would go nuts for sure, right?

[B]

Wouldn't it be great? I think we're gonna kill it, so. Because your kids would never. They think they're eating ice cream before.

[A]

Before Diesel comes in, because that was.

[C]

He got a lot of Nick.

[A]

He's got all sorts.

[B]

Oh, does he? What?

[A]

Like, you're obviously doing great, man, and you've turned a pretty. I mean, Jerry said this, and I don't want to take his quote, but it's literally. You had like. This could be the greatest comeback story we've seen. It's a great comeback story, right? To take what you've learned. The you went through the decisions you made that you got yourself into, but now you're turning into something good and you're making this. And now you want to reach kids which are. Think is great. What is. What is your message to people, man? Like what? Like, when you're you. I know you want to talk to people and Spread this because you have a story to tell. Like, if you could. If you could give a message in 30 seconds and, like, this is what I want to let people know. Like, what to do, what not to do, how to live your life. What is that?

[B]

You think no matter what happens to you in life, whether you hit rock bottom like I did, you lose your girlfriend, your wife, whatever it may be, the message is, you got to get up. I tell people I was. It was like, for me, it was like going in the ring with Mike Tyson, right? You're going to get knocked down that the FBI took me down. The US Government I'm going against took me down, right? I tell people you're in there with Tyson now, and he's going to knock you down. But you either give up or you get up.

[A]

Y.

[B]

And you make no excuse. You got to get up. And there's two paths you can go. You can be like that rabbit, where you cut corners like I did, or you can be like that turtle, slow and steady. And I tell people, be the turtle. Yeah, be the turtle. Slow and steady is going to win the race. And that's my lesson to anybody out there. Don't cut corners like I did, because you will end up as better prison. And Doug, here we have the Limu emu in its natural habit, helping people customize their car insurance and save hundreds with Liberty Mutual. Fascinating. It's accompanied by his natural ally, Doug.

[A]

Limu is that guy with the binoculars watching us.

[B]

Cut the camera. They see us. Only pay for what you [e-mail] Liberty, Liberty, Liberty.

[A]

Liberty Savings.

[B]

Very underwritten by Liberty Mutual Insurance Company affiliates. Excludes Massachusetts.