Friday Fiasco with Emma Rogue

Summary

Podcast Title: Throwing Fits
Host: Throwing Fits
Episode: Friday Fiasco with Emma Rogue
Release Date: July 2, 2025

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Introduction

In this lively episode of Throwing Fits, hosts Mario and Lawrence welcome Emma Rogue, a formidable figure in the vintage fashion and social media arenas. Filmed live at Thriftcon in Brooklyn's Navy Yard, the conversation dives deep into Emma's experiences, fashion insights, and the synergy between retail and media in today's digital age.

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Fit Check and Fashion Insights

Showcasing Personal Style

The episode kicks off with a playful "fit check" where Emma Rogue showcases her unique style:

• Adidas x AVAV Collaboration:
  Emma Rogue (00:46): "Love this silhouette."

• Accessories and Vintage Finds:
  Emma Rogue (00:56): "Vintage Metallica bootleg tee from my shop. Also this belt, five bucks from a Paris flea market and cuffs from a flea market."

• Unique Details:
  Emma Rogue (01:17): "All these spinners on the nails were inspired by our queen, Dochi."

This segment highlights Emma's knack for blending high-end collaborations with affordable, distinctive vintage pieces, demonstrating her deep understanding of current fashion trends.

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Experience at Thriftcon

First Impressions and Comparisons

Emma shares her experiences from previous Thriftcons and contrasts them with the inaugural New York City event:

• Curated Selection:
  Emma Rogue (02:24): "I feel like this one is way more curated. I see a lot of upcycled pieces and collections created by independent designers."

• Vibrant Atmosphere:
  Mario (02:38): "People watching all day here."
  Emma Rogue (02:42): "The fits are incredible."

Emma praises the NYC Thriftcon for its curated and high-quality offerings, distinguishing it from past events in Colorado and Atlanta.

Vendor Insights and Sales

Discussing her role as both a vendor and a podcaster:

• Sales Performance:
  Emma Rogue (02:05): "My staff has been holding it down. I've got four of my team members there, but they're going crazy. It's super busy, so hopefully, good."

• Vendor Highlights:
  Emma Rogue (04:22): "I saw this hoodie at KPC that was yellow with a distressed look. It looked super worn in."

Emma emphasizes the importance of a dedicated team in managing sales and the appeal of unique, upcycled items that attract customers.

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Current Fashion Trends

Hot and Not-So-Hot Trends

Emma offers her take on what's trending in vintage fashion:

• Polka Dots and Jorts:
  Emma Rogue (08:19): "Polka dots. It's a summer 100%."
  Lawrence (08:25): "People are shaking their head."
  Emma Rogue (08:28): "Baggy jorts are here to stay. Anything baggy."

• Sneaker Trends:
  Mario (10:13): "What sneaker is going to dominate this summer?"
  Emma Rogue (10:25): "I like the Gazelle."

• Retro Revival:
  Emma Rogue (12:17): "I'm going to Paris on Monday, so I think I'm gonna wear it there."

Emma discusses the resurgence of polka dots, the enduring popularity of baggy jeans (jorts), and the preference for classic sneakers like the Gazelle. She also touches on the nostalgic return of styles from the 2010s.

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Social Media and Retail Synergy

Impact of Social Media on Sales

The conversation delves into how Emma leverages social media to boost her retail business:

• Viral Influence:
  Emma Rogue (14:11): "We'll have people coming in asking for that silhouette or that style. So we see a correlation."

• Content Strategy:
  Emma Rogue (16:00): "Consistency and volume are key. If you're not doing as much as you could be, that's corny to me."

Emma highlights the importance of consistent and high-volume social media activity to drive interest and sales in her store. She believes that while established retailers might not need social media, newcomers can significantly benefit from it.

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Business Insights and Challenges

Balancing Work and Delegation

Emma shares the challenges of managing a growing business:

• Delegating Tasks:
  Emma Rogue (07:38): "I've put some of the work on my team, so they help me out with sourcing."

• Handling Overwhelm:
  Emma Rogue (23:37): "Differentiate the three piles...Eventually it's going to merge into one uber pile."

Emma discusses the importance of delegating tasks to manage the increasing volume of inventory and the ongoing struggle to keep her workspace organized.

Mistakes in Social Media Marketing

Emma offers advice on common pitfalls brands face on social media:

• Inconsistency:
  Emma Rogue (15:43): "If you're not doing as much as you could be, that's corny to me."

• Content Volume:
  Emma Rogue (16:00): "Consistency and volume are key."

She stresses that brands should avoid being too rare or cautious with their postings. Instead, maintaining a high volume of consistent content is crucial for staying relevant and engaging with the audience.

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Future Plans and Expansion

Rogue Empire's Growth

Emma reveals her ambitious plans for expanding her business:

• International Expansion:
  Emma Rogue (21:15): "We really want to open in Japan before LA or Miami. It’s so cool out there."

• New Collections:
  Emma Rogue (21:16): "We're working on our full cut and sew collection and traveling overseas to visit factories."

Emma outlines her vision to take her brand international, particularly targeting the Japanese market, and her ongoing efforts to develop new collections.

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Personal Life and Relaxation

Managing Work-Life Balance

Despite her busy schedule, Emma finds ways to relax:

• Hobbies:
  Emma Rogue (23:50): "I got an E scooter and have so much fun riding it around the city."

• Relaxation Through Work:
  Emma Rogue (24:36): "I love what I do, so it's not really a job."

Emma candidly admits to being a workaholic but enjoys her work so much that it feels less like a job and more like a passion.

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Conclusion and Final Thoughts

The episode wraps up with Emma offering foundational advice for aspiring vintage retailers:

• Consistency and Patience:
  Emma Rogue (20:02): "Consistency is key. Every day work towards your goals. Don't push it off."

• Niche Identification:
  Emma Rogue (20:52): "Figure out what you love and what sets you apart from other people."

Emma emphasizes the importance of consistent effort, patience, and carving out a unique niche to succeed in the vintage retail space.

Notable Quotes:

• Emma Rogue (00:46): "Love this silhouette."
• Emma Rogue (10:25): "I like the Gazelle."
• Emma Rogue (15:43): "If you're not doing as much as you could be, that's corny to me."
• Emma Rogue (20:02): "Consistency is key. Every day work towards your goals."

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Final Remarks

Emma Rogue's insights provide a compelling look into the intersection of vintage retail and social media prowess. Her passion for fashion, coupled with strategic business acumen, underscores the dynamic nature of today's retail landscape. Hosts Mario and Lawrence commend Emma's relentless drive and infectious enthusiasm, making this episode a must-listen for anyone navigating the modern fashion zeitgeist.

For more content from Throwing Fits, visit www.throwingfits.com.

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Note: All timestamps refer to the podcast episode's timeline.

Transcript

[Mario]

Thriftcon. What is going on? We finally made it to New York City, Mario. Finally we were able to afford us here in the Big Apple. Welcome. Shout out, Marion. Thriftcon. We are in Brooklyn live at the Navy yard. We used to build ships in this country and now we buy and sell used clothing. But let's get it going. We are throwing fits. And you know our guest from her store, Rogue and her media empire where her tiktoks go viral every damn week. Emma Rogue. Emma, how the hell are you?

[Emma Rogue]

I'm amazing. Thank you so much for that intro.

[Lawrence]

Thank you for coming back on the program, Emma.

[Emma Rogue]

So excited to be here with you guys.

[Lawrence]

Before we dive in, I see some nice Adidas, some three stripes on the feet. Why don't you just give us a little fit check and let's start where it matters.

[Emma Rogue]

Of course, we got to start with the Adidas X above Collab. Love this silhouette.

[Lawrence]

How do you spell that?

[Emma Rogue]

So cool. Avav.

[Lawrence]

Nice. Pass the test.

[Emma Rogue]

All right. Some cute socks. I have some jorts from my shop, of course, vintage Metallica bootleg tea from my shop. Also this belt, five bucks from a Paris flea market and cuff from a flea market. Like five bucks. Nails by Kawaii Nails nyc.

[Mario]

And they. You got spinners on the nails.

[Emma Rogue]

Like some of the buttons spin. They were inspired by our queen, Dochi.

[Mario]

Hell yeah.

[Lawrence]

Okay, so fidget spinner on the fingies.

[Emma Rogue]

Yeah, it's like, well done. Super helpful. When I get anxious, I'm just like, good for podcast.

[Mario]

Like, good for stimming out when that tism is hitting. Emma, is this your first time at Thriftcon?

[Emma Rogue]

No, I think it's about my fourth or fifth time at a Thriftcon.

[Mario]

How's your impression of the New York City one? Because this is the inaugural New York City, New York City Thrift, New York.

[Emma Rogue]

Honestly, it's better than I could have ever imagined. All the vendors here are incredible. Everyone showed out and is showing so much love. It's great. Shout out Adidas too, for having us here.

[Mario]

Yeah. And you're not just a podcast. You're also a vendor. How sales been today?

[Emma Rogue]

Honestly, I don't know.

[Mario]

Terrible business person?

[Emma Rogue]

No, my staff has been holding it down. I've got four of my team members there, but they're going crazy. It's super busy, so hopefully. Good.

[Mario]

You've been to the other ones you mentioned you're at the Colorado one, like what, four or five years ago in 2020.

[Emma Rogue]

I was at Colorado and I was also at the one in Atlanta. Also in 2020.

[Mario]

What's your impression of the New York.

[Emma Rogue]

City one been compared to those?

[Mario]

Yeah.

[Emma Rogue]

Oh, I feel like this one is way more curated. I see a more of, like, upcycled pieces and collections that are created by, like, independent designers. Yeah.

[Mario]

It's also been incredible, people watching all day here.

[Emma Rogue]

The fits are. The fits here are incredible.

[Lawrence]

Are these the best fits that you've seen compared to. Okay, all right.

[Emma Rogue]

New York, New York. Sorry. Beats. Beats every other city.

[Mario]

Okay.

[Emma Rogue]

Fighting words when it comes to fashion. Come on.

[Mario]

Any specific fits that have really stuck with you? I saw one guy in a furry horned hat and it's like 99 degrees days of shop at that guy. Anything that's like. Whether it's like pieces that you saw in a booth or a fit that you saw of an attendee walk around. What has really stuck with you today?

[Emma Rogue]

I. I saw some really cute, like, Goth. Goth Emily, the strange pieces at a booth over there. And then I saw this really cute girl wearing like a pink furry hat with ears, cat ears and furry boots. I. I don't know her name, but she was really cute.

[Lawrence]

She's a fellow furry.

[Emma Rogue]

A bat. Yeah. Okay, let's go with that.

[Mario]

Do you think that me and Lawrence are the only people here wearing shirts with collars and buttons?

[Emma Rogue]

No. No. Yeah.

[Lawrence]

You guys match the security, some soccer jerseys, etc?

[Emma Rogue]

Yeah, yeah, yeah.

[Mario]

Did you peep the creator's corner here at the Garden yet?

[Emma Rogue]

Yes, yes, I did. I saw kpc. I think they had some really cool, like, distressed hoodies.

[Mario]

Okay.

[Emma Rogue]

Their stuff was super fire.

[Mario]

And it's all like, upcycled stuff.

[Emma Rogue]

Yeah, yeah, upcycled stuff. That's. That's the stuff I was talking about, like Atlanta and Colorado. I didn't see too much of that, but here I see a lot.

[Mario]

So it's not just finding a bunch of stuff and making a pile on the floor for people to sift through.

[Emma Rogue]

Yeah. It's a really unique, individual, individualistic pieces. Who can build your wardrobe with.

[Mario]

Who's the designer that upcycles? And I'm not just saying this because we're here with Adidas, but she only upcycles Adidas pieces. You see that she made like a corsetta dress. Like, do you know what was her name? Leah.

[Emma Rogue]

Leah. Mia.

[Mario]

Mia.

[Lawrence]

Mia, shout out to all those people we just named is correct.

[Mario]

Mia, shout out, Mia. That she was fire. Was there anything there, especially that you might, you know, spend some of your hard earned dollars on?

[Emma Rogue]

I saw this hoodie at KPC that it was yellow and had like a Thermal layer on top. And it looked like they took, like, a dremel to it and just, like, distressed it and thrashed it, and it just, like, looked super worn in. So maybe that.

[Lawrence]

How do you balance your time between, like, working, taking selfies with all your fans, and then shopping? What's, like, the breakdown?

[Emma Rogue]

Like, the. The time percentage difference?

[Lawrence]

Sure.

[Emma Rogue]

Working is definitely, like, 90%.

[Lawrence]

Okay.

[Mario]

Selfies.

[Emma Rogue]

80%. Oh, the selfies. The selfies. Honestly, guys, not. Not a lot of people ask me to take selfies.

[Lawrence]

Okay, well, that's your. That's your call to action, guys. Five bucks.

[Mario]

Five bucks a five. It's at throwing fits on Venmo or Zel. We'll take our cut. Don't worry. We'll definitely pass.

[Emma Rogue]

So how much shopping are you doing today? Yeah, I did a lot of shopping. Actually. I mainly did shopping because my team is holding it down.

[Mario]

What do you get? What do you get? What's the haul, girl?

[Emma Rogue]

Okay, I got a lip service miniskirt from my girl, Brooklyn Janelle Fire. It was so cute. And I also got a hysteric glamour black polo from her. It was so cute.

[Lawrence]

Love hysteric.

[Emma Rogue]

And then I found this Heider Ackerman tank top. It's really chic. Silk, zips up, like, super sexy. I'm going to Paris on Monday, so I think I'm gonna wear it there.

[Lawrence]

Yeah, why pack when you can shop?

[Mario]

Yeah, why was.

[Lawrence]

Why pack when you can just shop?

[Emma Rogue]

Exactly. Exactly.

[Mario]

What about, you know, did you get. Did you get to get your shot at the drop and get your hands on some free gear?

[Emma Rogue]

Guys, the line was too long. I, like, couldn't even. Couldn't even do it. So sadly, I missed it.

[Lawrence]

People love free shit. We need FastPass for VIPs.

[Emma Rogue]

Literally.

[Mario]

We need Clear.

[Lawrence]

Not for myself, but, like, just a friend of mine, Someone I know, you know?

[Mario]

Yeah, that's a fucking business hack for you. Just give yourself away, and people will line the fuck up. You thought about that as you're building the Rogue empire?

[Emma Rogue]

Give. Give myself stuff away for free. Give stuff away for free. Actually, we do that sometimes.

[Mario]

Oh, you heard it here first, folks.

[Emma Rogue]

Like. Like, first 20 people in line get a free necklace or a free tote bag or something.

[Lawrence]

Yeah.

[Emma Rogue]

Yeah.

[Lawrence]

Well, okay.

[Mario]

Outside of Thriftcon, what was the last great vintage piece you picked up for yourself?

[Emma Rogue]

Oh, outside of Thriftcon?

[Mario]

Yeah.

[Emma Rogue]

Dang. I. Oh, okay. I got these sakai capris on the RealReal. They were like camo, and they're super cool, I guess. Does that count as thrifting? The real real. It's like secondhand.

[Lawrence]

I mean. Yeah, I guess technically. How bad did the, the product images look for those? Oh, they looked on the reel.

[Emma Rogue]

They looked horrible. But that's how it is on there. Like, like it's kind of like if, like the worse it looks, the better it'll be in real life.

[Mario]

You know that man, that, that one real, real mannequin is very ran through.

[Lawrence]

Yeah.

[Mario]

How is it hard like when you're. Because your work is to buy clothes.

[Lawrence]

Right.

[Mario]

You then sell to your customers.

[Emma Rogue]

Yeah.

[Mario]

How often are you just buying and just keeping it for yourself?

[Emma Rogue]

It. It's gotten better over time because in the beginning I would keep a lot of stuff and my closet is just. It just never ends. But luckily now I have a team and I have kind of put some of the work on them, so they help me out with a lot of the sourcing so that I can't see it. But we do have an archive rack at, in, in our office that we take all the stuff that we, we love and we're gonna eventually reference that for our collection. Yeah.

[Mario]

So part of their job is like, no, Emma, you can't have that.

[Emma Rogue]

Yes, that's part of their job. Yeah. But you learn something, you don't need that. You don't need another like little like tea that says something snarky on it.

[Mario]

Yeah. You got enough Metallica teas. Yeah, you have those big ass, George. Speaking of which, Emma, what are the trends in vintage that you think are really dominating the scene right now?

[Emma Rogue]

Okay. Polka dots. It's a summer 100%. No.

[Mario]

Do you guys agree? Disagree?

[Lawrence]

No. People are shaking their head.

[Emma Rogue]

Okay. For everyone. Not for everyone.

[Mario]

That's a woman's opinion hot fudgeing take on polka dots. God damn.

[Emma Rogue]

I think jorts are here to stay baggy. Obviously. Any everything baggy.

[Mario]

Yo. If some of yalls jorts get any lower, there's going to be. There's going to be pants. All right, let's fucking Jordan's below the knee.

[Emma Rogue]

Let's go.

[Mario]

Where do we draw the line between jorts and pants? Just pants.

[Emma Rogue]

Wait, Calf.

[Mario]

There's a lot.

[Emma Rogue]

But that's the three quarter. Three quarter is bubbling. The three quarter pant is bubbling.

[Mario]

Okay.

[Lawrence]

Like man pre. Even like guys.

[Emma Rogue]

I have guys coming in asking for that length. They're like get a three quarter pant.

[Mario]

But another trend, like Jay Z on the beach.

[Emma Rogue]

Another trend I was going to say is like really like low souls. Like ballet flats.

[Mario]

Right. I believe Adidas has one right behind me. Yeah, exactly. Yeah. Jimmy out here earning the check.

[Lawrence]

So low to the earth.

[Emma Rogue]

Low to the earth. Okay, so you're centered.

[Mario]

Yeah. Like, Paul Wally. Are we going. So for, like, kind of. If Y2K has been the thing for a few years now, are we going backwards to, like, mid century or. We're going forwards to 2010s.

[Emma Rogue]

We're going forward to 2010s.

[Mario]

100 warning, though, if I see any Sean John out there. Fuck. 12 over. Calling the cops on you.

[Emma Rogue]

Yeah.

[Mario]

What about. I have seen a lot of guys kind of get into, like, 1950s, 1960s T shirts where it's like almost. It's so paper thin.

[Emma Rogue]

Yeah.

[Mario]

Have you seen that at all?

[Emma Rogue]

Yeah, I have. The paper thin tees, I feel like, has always been a thing, especially in, like, the thriftcon world.

[Mario]

Yeah, yeah.

[Emma Rogue]

Like, the thinner and softer the teeth.

[Lawrence]

The more softer tea silhouette. Shrinking, where it's like baby tees for the boys, like, with those older styles. Like, are they shrinking? Oh, I've seen some of that.

[Emma Rogue]

Like, are they getting maybe like. I would say they're getting more cropped. Okay. But yeah, they're tight, too.

[Lawrence]

Vertically shrinking.

[Emma Rogue]

Vertically shrinking.

[Lawrence]

Got it. Okay, nice.

[Mario]

Let's move it down to the feats. I mean, we've seen the samba wall to wall past few summers, right? Undoubtedly. Objectively, Adidas integration aside, Classic. What sneaker is going to dominate this summer? Are we still on samba time?

[Emma Rogue]

I like the Gazelle.

[Lawrence]

Oh, look at that.

[Emma Rogue]

Yeah.

[Mario]

So basically the samba cousin.

[Emma Rogue]

The cousin cousin of the samba.

[Mario]

The see through soul.

[Emma Rogue]

Yeah.

[Mario]

Well, we are here with Adidas, I've mentioned quite a few times. Now, we got to ask, as a three stripes girly, what is on your Adidas Mount Rushmore? And I'm not just talking product. I'm talking, like, collaborations, campaigns, just moments of pop culture.

[Emma Rogue]

Well, I'll say. The most recent one is. I know I already told you guys about the sneakers I'm wearing, but they had a crazy show in Paris when I was at Fashion Week last year, I think in September.

[Mario]

Yeah.

[Emma Rogue]

And the show was absolutely nuts. Like, the Adidas AV Club was crazy. Oh, sorry. It was in Milan. Sorry, I get them confused. The show was in Milan once.

[Lawrence]

Italian one's French.

[Emma Rogue]

Yeah.

[Lawrence]

The difference. Anyway.

[Emma Rogue]

Yeah, sorry, sorry, sorry.

[Lawrence]

It's okay.

[Emma Rogue]

But. But it was crazy because they had, like, zombies walking up from, like, the basement. It was just a really cool show. But my favorite of all time is the Jeremy Scott Adidas sneakers.

[Mario]

Classic.

[Lawrence]

Do you own any of those?

[Emma Rogue]

You know, I used to or. Actually, no. I never used to because I borrowed my friends one time and I don't own any, but my friend Jared Moros has, like, an insane collection.

[Lawrence]

Were you into, like, the wings or, like, the stuffed animal ones?

[Emma Rogue]

The stuffed animals.

[Mario]

The stuffed animals as a furry. Do you think that, bro? Guys, are we gonna start. Are we gonna start seeing those again? I saw the. I think they're. Jeremy's got the fucking cowboy boots. I saw someone walk around.

[Emma Rogue]

Oh, yeah.

[Mario]

Jeremy Scott, cowboy. Do you think we're going to see Adidas Jeremy Scott come back in a bit of a way this summer?

[Emma Rogue]

Yeah, definitely.

[Mario]

Well, like the bones.

[Emma Rogue]

The bones are so cute. I like the gorillas. I like the teddy. Like the rainbow teddy bear. I do like the wings, too.

[Lawrence]

Those are like grails for. I feel like a whole generation of people.

[Mario]

Right.

[Lawrence]

Maybe were, like, too young when that stuff dropped me. No, that would just. Generally speaking, we're too young when it came out. So now it's like.

[Emma Rogue]

And I feel like it's an adult.

[Mario]

As an adult, you have money, you can relive your childhood.

[Emma Rogue]

Exactly. That's what I do now.

[Mario]

Yeah.

[Emma Rogue]

I just buy stuff I couldn't. Yeah. For a living.

[Mario]

Do you have a. Do you have a grail vintage piece that you haven't gotten your hands on yet that you're still hunting down of all time?

[Emma Rogue]

Like, anything in the world?

[Mario]

Yeah. Yeah.

[Emma Rogue]

Dang. There's like this plain sued, really nice leather jacket that has leather corsetting going up every inch or so, and I really want it, but it's a lot of money and I don't know, I can't find it anywhere.

[Lawrence]

Well, now you're going to get charged even more since you showed all your cards.

[Emma Rogue]

Damn.

[Lawrence]

It's okay.

[Emma Rogue]

I should have lied.

[Mario]

You got to play. You got to play 40 chess out here, Emma, as a. You're, I mean, equally successful as a retailer and as, like we said, a burgeoning media empire. I don't say that lightly. Does a retailer in 2025, do they need successful social media to make it as, like, a retailer in this day and age?

[Emma Rogue]

It's like, I. I think they don't need it, but I think if you're a new retailer entering the game, it would definitely be a huge plus if you chose to engage in it and utilize it, because it can only help you. And it's free. True. Free for. To use. Like there's like, for example, you know, like, Hirsch Lifers. Right. Like, they already exist. I don't think they really need social media because they're already established. But if it was someone new getting into the game. Yes, 100%, I would, I would.

[Lawrence]

How much do you enjoy doing that stuff for your own business?

[Emma Rogue]

Well.

[Lawrence]

Or does it become, does it feel like a job over time?

[Emma Rogue]

It's like a job all the time. But I love it, though, because. Because we interview people. It's never the same. So we're seeing new faces, new fits, new looks every time we talk to someone. So it is fun.

[Mario]

Is it? Do you see a direct one to one where, let's say you do a video and the person's like, oh, I'm really fucking with, you know, Levi's silver tab right now, for example. Just example. And then do you see a spike in interest in your own store?

[Emma Rogue]

Yeah, that's a really good call out. Like, we'll have videos go viral, for example, and someone might say they're like, into skinny jeans and, like, it'll be like a really cool dressed person. And then the next day or like the following couple weeks, we'll have people coming in asking for that silhouette or that style. So we see a correlation.

[Mario]

Can we get your definitive take on skinny jeans? Are they going to come back or can we just stop pretending and just move on?

[Emma Rogue]

No, I think they're. I think they're. They're trickling back in, guys.

[Lawrence]

Hetty, boys are real.

[Emma Rogue]

Yeah.

[Lawrence]

They exist.

[Emma Rogue]

The heady boys are real. And indie sleaze is coming back. Yeah, but I think people would say.

[Mario]

That for years now.

[Emma Rogue]

No, no, but it's. I see it now. And I have kids coming in, asking.

[Lawrence]

My therapist told me I shouldn't worry about it, but fuck.

[Emma Rogue]

Okay, but I know, I know some people are really against it, but honestly, I've been trying to style my skin. Like, I've been getting a few pairs of skinny jeans. I have some miss 60 ones and I'm styling them with, like, Isabel Marant wedge sneakers and stuff like that? No, no, but it's cute. It's cute, it's cute.

[Mario]

So the 2010s are really. We're about to do, like, McQueen skull scarves and like.

[Emma Rogue]

I just bought. I just bought. I just bought one.

[Lawrence]

It's happening. It's happening right now.

[Emma Rogue]

Coming back.

[Mario]

Should Lawrence get the emo swoop? Yes or no?

[Emma Rogue]

Yeah, my friends.

[Lawrence]

Yeah. I'm going to Turkey first.

[Mario]

The Bieber Fringe.

[Lawrence]

You're going to just pop into over to Istanbul real quick and then you'll catch me as the night manager at your local Hot Topic.

[Mario]

Do you see? Okay. As someone that has mastered Both retail and social media. Like, what are the biggest mistakes or the corniest things you see brands and retailers doing on socials that, you know, just isn't going to help their business and is working against them.

[Emma Rogue]

Okay. I have to say, maybe being too rare, being a little too cautious of not posting.

[Mario]

Oh, you know, maxing.

[Emma Rogue]

I feel like, like you've seen, you guys have been seeing the trend going around like, like when you're cringe, you're free.

[Lawrence]

Yeah.

[Emma Rogue]

I think you have to really look at it from that mentality because it's like, it's like a quantity volume game. Yes. It's a quality game too, but it's all about consistency and volume. So it's like if you're not doing as much as you could be, that's corny to me.

[Lawrence]

Like, being too cool for social media is actually the cringe thing. Whereas postmaxing, like James said, is actually freedom and in your pocket.

[Emma Rogue]

Okay, that, that's my take.

[Mario]

When you're filming some shit, are you just like, yeah, that's going viral.

[Emma Rogue]

Oh, guys, guys. I could look in the crowd right now and point out who's a million views.

[Mario]

Who's a million views right now? Point them out.

[Lawrence]

Yeah. Can they? Come on.

[Emma Rogue]

I think you might be a million views.

[Mario]

Who, who are you with? With.

[Emma Rogue]

With the knit.

[Lawrence]

Yeah.

[Emma Rogue]

I don't know what you call it. Poncho. Who makes Just because the colors and you're so beautiful. The hair, the shells.

[Mario]

So just by the fit alone, you know that that's a 1 million view fit.

[Emma Rogue]

Yes.

[Mario]

Wow.

[Emma Rogue]

And then. And then more millions of views depending on. On like what trend?

[Mario]

You don't like, do people dress to go viral now? Kind of like in a stunt way where it's like, yo, you're just fudgeing, putting on everything you own.

[Emma Rogue]

You of course not come to the store.

[Mario]

Yeah, like, oh, maybe. Maybe Emma's gonna lick me up 100.

[Emma Rogue]

Like this one kid came in wearing a trash bag and he was like 8 years old.

[Mario]

Wow. Emno was at your store?

[Lawrence]

Yeah.

[Emma Rogue]

What?

[Mario]

Demna was at the store. He came in wearing a trash bag.

[Emma Rogue]

He came in wearing a trash bag.

[Lawrence]

You have loiterers just like aura farming trying to get on tick tock.

[Emma Rogue]

Oh my God. Yes. And Jenny can, can confirm we literally have aura farmers. We had like two yesterday that were there for like an hour.

[Mario]

And what do you tell them? Like, yo, I'm sorry but like buy something or get the fuck out.

[Lawrence]

Yeah.

[Mario]

Restroom is for non oral farmers only sometimes.

[Emma Rogue]

Dang. I didn't say anything to them yesterday because we were filming with someone else.

[Mario]

But you got to get security.

[Emma Rogue]

Honestly, we should.

[Lawrence]

Who's your favorite person that you've spoken to thus far, whether it was viral or not? Like who, like really sticks out where you're like, that was awesome.

[Emma Rogue]

I got to shout out my boy Eddie from Quebec. He's from Quebec.

[Lawrence]

French Canadian.

[Emma Rogue]

He's like this eight or nine year old kid, super cool. His dad is a DJ and he's. He's just really fly.

[Lawrence]

Yeah, ciao, Eddie, wherever you are.

[Mario]

Yeah, he's in Quebec. Probably. Okay, but. Okay, so while you're running your media empire, while you're running the retail empire, if you could snap your fingers and it sounds like, you know, you have kind of offloaded a lot of your tasks and you've delegated out to your fire team. Yeah, but if you could snap your fingers and one part of running your businesses disappears forever. What are you picking? What do you hate doing? Emma?

[Emma Rogue]

I really don't like firing people.

[Mario]

Oh, let's role play. Fire us right now.

[Lawrence]

Oh, yeah, let us down easy. Let's role play.

[Mario]

Robbie, you wanted to see us?

[Emma Rogue]

This is so bad because I'm horrible with confrontation. I'm like, this is my biggest weakness.

[Lawrence]

Fire me.

[Emma Rogue]

Dang. I like, I'm. My heart's already. Yeah, I can't.

[Lawrence]

So the, the thing is, get hired by Emma and then you have a job for life.

[Mario]

Yeah. You have tenure.

[Lawrence]

You heard it here first.

[Emma Rogue]

I think. I think what I need to do is delegate the task of hiring people to someone else. I need to get hr. Yeah, but. But okay, so that's a really hard thing.

[Mario]

So if you work for Emma, you'll never get fired. And if you're. Or farming at the shops, you'll never get kicked out.

[Lawrence]

What not to do do's and don'ts.

[Emma Rogue]

No, because I've had. I've had to fire people. But it's crazy.

[Mario]

That sucks.

[Emma Rogue]

And it's really bad.

[Mario]

But they do. I don't know if I want to shit that shit.

[Lawrence]

What about doing your taxes? I know that was a problem.

[Emma Rogue]

That's the worst. I hate doing taxes. That's. If I could not pay taxes, that would be awesome.

[Lawrence]

Yes, sister, us too.

[Emma Rogue]

Dang. What else about running a business?

[Mario]

I mean, and then also like on the flip side, what if someone. You know, we have a lot of entrepreneurs in the audience and listening and at Thriftcon, like, what's some foundational advice you'd give to people that want to turn vintage and thrifting from their hobby into a full blown business.

[Emma Rogue]

Consistency is key. Every day work towards your goals. Don't push it off. Even if you're not seeing results right away, they will come with time. You just have to keep going.

[Mario]

And this is coming from what, a 22 year old?

[Emma Rogue]

Yeah, 22.

[Lawrence]

Very successful with a media empire as well.

[Mario]

On top of the retail guy, Emma Murdoch.

[Emma Rogue]

Wow. All right. Consistency, patience, consistency, patience. Also social media is a huge part of it, especially like in this day and age. So you have to, you have to.

[Mario]

Be on it, post those drafts.

[Emma Rogue]

Just don't hate the player, hate the game. Right. That's how you have to think about it. Or don't hate the. Wait, did I say that right?

[Lawrence]

Yeah, yeah, you're correct.

[Mario]

Yeah, I hope so.

[Emma Rogue]

Yeah. So social media and also like I think maybe really take time to like, like put in those 10,000 hours and like figure out how you like to curate. Like what is your niche. Figure out what you love and what sets you apart from other people. That's important too.

[Mario]

Are there any plans in the immediate future to expand upon the Rogue Empire?

[Emma Rogue]

Obviously? Yeah, yeah.

[Lawrence]

What do you share?

[Emma Rogue]

Okay, I'll, I'll share some like big long term goals. Like we really want to open in Japan. I really, I really want to do that low key before like L A or Miami or before more US expansion. I just think it's so cool out there. Like I was so inspired when I went last October for the first time. Like it was like my people like, you know, and they love American culture so much. I think it's like the perfect synergy.

[Mario]

Yeah.

[Emma Rogue]

Rogue Line we've been doing, we've had a couple small drops like in the past time that since I've seen you guys. But we're working on like our full cut and sew collection and I'm like traveling overseas later in the fall to visit factories and I do everything really hands on.

[Lawrence]

That's amazing.

[Mario]

How insane is your storage unit looking right now?

[Emma Rogue]

Well, my storage unit is currently my parents house. But they're so happy for letting me. They do. They. I'm so grateful for them.

[Lawrence]

We're praying for, for you.

[Emma Rogue]

So it's, it's pretty crazy because we actually came back from Canada not too long ago with like 5000 units of stuff and it's, it's just all over my childhood bedroom and our living room and dining room. But it, the pile has gone down a little bit.

[Mario]

Okay.

[Emma Rogue]

So it's crazy over there.

[Lawrence]

A lot of stuff to sell.

[Emma Rogue]

Yeah, a lot.

[Mario]

Rogue.com, folks. And Rogue Arms.com. rogue.com. How big is the pile of clothes on that one chair in your bedroom?

[Emma Rogue]

It's bad.

[Mario]

Like six feet high.

[Emma Rogue]

Like, well, it's not only on the chair. It's like I have three floor piles going on. And now I have, I have a walk in closet. It's like a fake walk in closet, but the closet is even worse.

[Mario]

What are the three piles? Like? Walk us through.

[Emma Rogue]

Differentiate the the three piles. Piles is like I have a pile of stuff from the store that like I want to try on and figure out if I want to keep it or not. Then like the other pile is like laundry that is like I've tried on and then didn't end up wearing the outfit. And then the other pile is stuff from Canada maybe. And then just, just, it just accumulates. I don't know how.

[Lawrence]

Eventually it's going to merge into one uber pile and we're going to have a real fucking problem.

[Emma Rogue]

Yeah.

[Mario]

It's going to become sentient and take over.

[Emma Rogue]

Yeah. I think like Mateo is going to get so upset, he's going to just like, I don't know, throw it all out the window or something.

[Mario]

Be for real. Did you start a store just to clean up the shit in your room?

[Emma Rogue]

No, but honestly, it's great when, when I don't need things anymore. I just put my, my closet in there. Yeah, I just sell it.

[Lawrence]

Every kid's dream. Getting paid to do the chore of cleaning your room.

[Emma Rogue]

There we go.

[Mario]

Last question. Last question. Emma, you're the only member of Gen Z who works hard officially. What do you do to relax?

[Emma Rogue]

Okay, I, I. Okay, well, recently I got an E scooter.

[Mario]

Okay.

[Emma Rogue]

And I have so much fun riding.

[Mario]

That around the city, scooting around, whipping that shit.

[Emma Rogue]

It's fun. And, and I have put stickers on it. I'm gonna get the little streamers for the handles on Amazon. Pimp it out a little bit.

[Mario]

My scooter.

[Emma Rogue]

What?

[Mario]

Pimp my scooter.

[Emma Rogue]

My scooter. Exactly.

[Lawrence]

Throw some Labubus on the handlebar.

[Emma Rogue]

There we go. There we go. I love going on Facebook Marketplace and just scrolling. Finding cool, cool stuff.

[Lawrence]

So your hobby and how you relax when you're not doing your job is to keep doing your job.

[Emma Rogue]

Yeah. Yeah.

[Mario]

Are you a workaholic?

[Emma Rogue]

Yeah. Yeah, yeah.

[Mario]

How's that going for you?

[Emma Rogue]

I mean, I feel like it's good. I feel like it's fine.

[Mario]

Yeah. It's buried your family and clothing.

[Emma Rogue]

You know, it's like, it's, I I love what I do, so it's not really a job. You know what?

[Lawrence]

I worked a day in your life.

[Emma Rogue]

Yeah, exactly. Exactly.

[Mario]

Okay. And that's. That's why we love you, because you're always having fun doing this shit.

[Lawrence]

The best.

[Mario]

Whether it's, you know, watching on the screen, hanging out in person, seeing at the store, trying to get flicked up by wearing a garbage bag or whatever in the shop.

[Lawrence]

You're a ray of light.

[Mario]

Yeah.

[Emma Rogue]

Thank you, guys.

[Mario]

I appreciate you for coming on to a live episode of the only podcast that matters.

[Lawrence]

Shout out Adidas.

[Mario]

Shout out Thriftcon. That is it for us, guys.

[Lawrence]

Thank you.

[Mario]

Get back to shopping.

[Lawrence]

Yeah.

[Emma Rogue]

Thank you.

[Mario]

Spend that money. Thank you. Thank you.

[Lawrence]

Thank you, Emma.

[Emma Rogue]

Thank you so much.