The Emily Dawn Long Interview with Throwing Fits

Summary

Podcast Summary: The Emily Don Long Interview with Throwing Fits

Introduction

In the January 15, 2025 episode of "Throwing Fits," hosts Lawrence and Ryan Reynolds welcome their first guest of the new year, Emily Don Long, the founder and designer of the eponymous brand Emily Don Long (EDL). The episode delves deep into Emily's journey in the fashion industry, her unique approach to design, and the challenges she faces while scaling her brand.

Getting to Know Emily Don Long

The conversation kicks off with Emily navigating playful banter about her distinctive name and past experiences. Early on, Emily shares insights into her upbringing and touches upon experiences of being bullied, which have shaped her resilience and creative drive.

• Emily Don Long [02:00]: "I grew up with a lot of those. Some of those, not a lot of those. Sorry, didn't mean to put that down."

A Deep Dive into the EDL Brand

Emily provides a comprehensive overview of her brand, emphasizing its identity as a lifestyle brand focused on creating pieces she herself would want to wear. She rejects the notion of pigeonholing her brand into a single category, highlighting the versatility of her products.

• Emily Don Long [09:22]: "It's like a lifestyle brand, and I'm just making that I would want to wear."

Product Line and Design Philosophy

The discussion transitions to Emily's product offerings, including hats, shirts, jewelry, and accessories. She explains her meticulous design process, often starting from individual products and allowing each piece to stand on its own while maintaining a cohesive brand aesthetic.

• Emily Don Long [05:37]: "It's like, by no means do all of the things need to be worn together. They all stand on their own."

Emily highlights her flagship product, the Wanda Hat, which has gained significant popularity, including recognition from celebrities like Kendrick Lamar.

• Emily Don Long [11:15]: "Some people call it the Kendrick Lamar hat now, which, like, Oh, I mean."

Collaborations and Brand Growth

Emily discusses her collaborations, notably with Tyler Owen for creating a couture thong inspired by Everlast boxing shorts. She shares how these collaborations have positively impacted her brand's visibility and credibility without any legal repercussions.

• Emily Don Long [52:57]: "And I actually met up with them in Miami and... Yeah."

Challenges in Scaling the Brand

A significant portion of the interview addresses the hurdles Emily faces in expanding her brand. She speaks candidly about production issues, quality control, and the emotional toll of managing a growing business single-handedly.

• Emily Don Long [24:28]: "Production is insane. No one understands how much things cost to make one physical."

Despite these challenges, Emily remains passionate and committed, continuously seeking ways to improve and expand her offerings without compromising quality.

Personal Insights and Experiences

Emily opens up about her personal life, including her health journey dealing with Bell's palsy and being diagnosed with Ehlers-Danlos Syndrome (EDS). She emphasizes the importance of balancing work with self-care and maintaining mental health.

• Emily Don Long [50:48]: "I got Bell's palsy, and it's like, who do I have to call on the other side. I look great."

Future Plans and Vision

Looking forward, Emily shares her excitement about launching a full men’s and women’s collection in Paris. She expresses her desire to maintain a slow and steady growth approach, ensuring each new product aligns with her brand's vision and quality standards.

• Emily Don Long [20:12]: "I'm excited about what I'm making. I think New York needs like something exciting."

Constructive Criticism and Mutual Growth

Towards the end of the episode, Emily is invited to offer constructive criticism to the hosts. She humorously critiques their use of language and marketing strategies while also providing genuine feedback on how they can improve their engagement and content delivery.

• Emily Don Long [89:40]: "How can you have it? My constructor criticism. Use that sound bite in your marketing, you get sued."

Closing Thoughts

The episode concludes with Emily reflecting on her journey, the importance of authenticity in fashion, and her commitment to creating wearable, timeless pieces. The hosts express their gratitude and support, wishing her success in her Paris showroom debut.

• Lawrence [90:06]: "Ran well in the only podcast that matters. Made for and by real men."

Notable Quotes

1. Emily Don Long [09:22]: "It's like a lifestyle brand, and I'm just making that I would want to wear."
2. Emily Don Long [11:15]: "Some people call it the Kendrick Lamar hat now, which, like, Oh, I mean."
3. Emily Don Long [24:28]: "Production is insane. No one understands how much things cost to make one physical."
4. Emily Don Long [50:48]: "I got Bell's palsy, and it's like, who do I have to call on the other side. I look great."
5. Emily Don Long [89:40]: "Use that sound bite in your marketing, you get sued."

Conclusion

This episode of "Throwing Fits" offers an in-depth look into Emily Don Long's creative process, entrepreneurial spirit, and the intricate balance between personal well-being and business growth. Listeners gain valuable insights into the fashion industry's challenges and Emily's unwavering dedication to her brand's authenticity and quality.

For more content from "Throwing Fits," visit www.throwingfits.com.

Transcript

[Lawrence]

If you have a locked AT&T phone, we're here with bolt cutters. T Mobile will help pay off your locked phone and give you a new 5G phone for free. All on America's largest 5G network. Visit t mobile.com carrierfreedom Be a virtual.

[Ryan Reynolds]

Prepaid MasterCard in 15 days. Free phone up to 830 via 24 monthly bill credits plus tax and a 10 device connection charge. Qualifying port and trade in service on Go 5G next and credit required.

[Emily Don Long]

Contact us before canceling entire account to.

[Ryan Reynolds]

Continue bill credits or credit stop and balance on required finance agreements.

[Lawrence]

Due bill credits and if you pay off devices early.

[Ryan Reynolds]

Hey, I'm Ryan Reynolds. Recently I asked Mint Mobile's legal team if big wireless companies are allowed to raise prices due to inflation.

[Emily Don Long]

They said yes.

[Ryan Reynolds]

And then when I asked if raising prices technically violates those onerous two year contracts, they said, what the are you talking about? You insane Hollywood. So to recap, we're cutting the price of mint unlimited from $30 a month to just $15 a month.

[Emily Don Long]

Give it a [e-mail] switch. $45 upfront payment equivalent to $15 per month. New customers on first three month plan only. Taxes and fees. Extra Speed slower above 40 gigabytes. Details.

[Ryan Reynolds]

Throw gang we' by the textile titan, the queen of the cloth, the Marietta big stepper she from g but dressing VIPs Southern Bell like boozy see stripe me down she puts the fab in fabric her life a movie from musk till dawn. Oh you're not with her hat named Wanda how about you hat named Juan dump these nuts in your mouth you come week she spun pleats you bump skeet she jump street cuz her shirt name of Jeff the Everlast is forever gas she puts the R and accessorize Long John we on that Dawn Long silver got art school up cuz she make it unisex not a comedian but she got dudes and stitches you on the DL she edl you got Ed and L she D L. Founder and designer of Emily Don Long.

[Lawrence]

Emily.

[Ryan Reynolds]

Don Long.

[Emily Don Long]

Emily.

[Ryan Reynolds]

How the hell are you?

[Emily Don Long]

Speechless after that one.

[Lawrence]

Are you feeling better or worse after that?

[Emily Don Long]

Oh, man. Better? I grew up with a lot of those. Some of those, not a lot of those. Sorry, didn't mean to put that down, but yeah. Wait, what do you mean?

[Ryan Reynolds]

You grew up with like being introduced?

[Emily Don Long]

No, like the. You know, the. The. The Don Long. Right, the Long Dongs.

[Lawrence]

You got bullied as a child is what you're saying.

[Ryan Reynolds]

The nights are short but The Dawns are long. Is that your real name? Emily Don Long?

[Lawrence]

Yeah.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Okay. It's like a rapper.

[Emily Don Long]

No, Pseudonym.

[Lawrence]

Stage name.

[Emily Don Long]

Southern. Three names.

[Ryan Reynolds]

It's a pretty sick tri name.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Triptych.

[Emily Don Long]

Yes. Not going to lie, it sounds really nice. Yeah.

[Ryan Reynolds]

Do you know Ray Dawn Chong? The daughter of Tommy Chong from Cheech and Chong?

[Emily Don Long]

I do now.

[Ryan Reynolds]

Yeah. She was an actress, I think in the 80s 90s.

[Emily Don Long]

Where is she now?

[Ryan Reynolds]

I don't know. Living life.

[Lawrence]

Not doing our podcast, not doing the pod, I'll tell you that much.

[Ryan Reynolds]

Thank you for coming on.

[Lawrence]

So great to have you. Our first guest of the new year. What we want to do real quick, just a little fit check. Can you walk us through everything you wore today to pod?

[Emily Don Long]

Oh, my goodness, yes. Where do we start? Toe. Toes.

[Lawrence]

You can do whatever you want. We had a process and we. We left it.

[Emily Don Long]

Toes start.

[Ryan Reynolds]

From the tippy.

[Emily Don Long]

Toes start. Okay, so, um, best socks in the world. Front General Store.

[Ryan Reynolds]

Oh, yeah.

[Emily Don Long]

Thick little cotton boys down in.

[Ryan Reynolds]

Are they still down in Dumbo?

[Emily Don Long]

Still down in Dumbo, yeah. Yeah.

[Ryan Reynolds]

And it's their in house sock brand.

[Emily Don Long]

It's their in house Sock Brand 100. It's like really nice. Thick. They keep up. Big fans.

[Lawrence]

The only reason to go to Dumbo, to get socks. Honestly. Right?

[Ryan Reynolds]

Yeah, yeah, yeah. I don't think anyone's ever started with the sock and the fit check. So this is a first.

[Emily Don Long]

Well, the sock is inside the shoe and so you put the sock on.

[Lawrence]

Wow.

[Emily Don Long]

First.

[Lawrence]

You're so right.

[Emily Don Long]

So honestly, that's where I'm starting.

[Ryan Reynolds]

Everyone else is wrong.

[Lawrence]

That's why we booked you because of your beautiful mind.

[Ryan Reynolds]

What's the or do you want to do. What do you want to do next?

[Emily Don Long]

Well, the sock is on. So now. Well, no, the shoe doesn't. The pant goes on.

[Lawrence]

But we're going the order you got dressed.

[Emily Don Long]

Let's do order of getting dressed.

[Lawrence]

Sure.

[Ryan Reynolds]

Okay, so you start with socks.

[Emily Don Long]

No. I don't know why I did that. Okay, so skims?

[Lawrence]

Hell yeah.

[Emily Don Long]

Yeah. I don't do bras. We've got same small, right? Yeah, you know, they hold up and we're solid skims.

[Ryan Reynolds]

We're skims boys. We're.

[Emily Don Long]

I mean, like, they are sponsoring this episode. Give me other alternative options. But like.

[Lawrence]

Yeah, no, no, no, no.

[Ryan Reynolds]

Not.

[Lawrence]

Not this year on this show. Skims.

[Ryan Reynolds]

Yeah, skims.

[Emily Don Long]

One sponsors.

[Lawrence]

Yes. Truly.

[Emily Don Long]

Yeah, we love skims so much.

[Lawrence]

What model are you? What do you do?

[Emily Don Long]

Oh, so I just did the new like cotton, like the. It's the Dip front thong. And they have like two kind of fabrics.

[Ryan Reynolds]

Yeah, Yeah.

[Emily Don Long]

I don't know if that's what you were asking.

[Ryan Reynolds]

Yeah.

[Lawrence]

Yes, I was.

[Emily Don Long]

There's a cotton and then I don't know what the other one is, but it's like you feel like it's a nothing. It's amazing.

[Lawrence]

Yeah. The stretch, I believe.

[Emily Don Long]

And then my mom gets me these like fleece line tights for the winters.

[Lawrence]

Long johns, kind of.

[Emily Don Long]

They are long johns. Yes.

[Ryan Reynolds]

For Don Long.

[Emily Don Long]

They are Don long johns, but they're like fleece lined and so like your girl's warm. What else do we have on this like raglan, like Jersey sweatshirt, whatever that I cut the sleeves off. And then like from the Tina store, a little cashmere boy. Oh, and then jeans. They're what I'm like, not totally good. They're the Levi's. 517-S. Dash.

[Ryan Reynolds]

Damn.

[Emily Don Long]

0217.

[Ryan Reynolds]

Complicated.

[Emily Don Long]

Whoa. It's like perfect fit in the butt. Little boot cut and then tiny little flare. You know what I mean?

[Lawrence]

So it's like a little bit everything.

[Emily Don Long]

A little bit of.

[Ryan Reynolds]

Are they vintage?

[Emily Don Long]

They are vintage. From eight the eighties. And then the EDL jewels.

[Ryan Reynolds]

Yeah, everything. Everything dancing on you is EDL blank.

[Emily Don Long]

My Elsa pretty. You know, little vase necklace that I got after watching the Halston documentary.

[Lawrence]

Wait, is that the Halston documentary by Whitney from Southern charm? Who directed it? I swear that was his. You know he made a movie. Do you watch Southern Thinking of the.

[Ryan Reynolds]

I'm thinking of that.

[Emily Don Long]

I'm not a southern charmer.

[Lawrence]

All right, hold on. So there's. He's like the ultimate fucking fail son of Ms. Patricia.

[Emily Don Long]

It's the one with you and McGregor. Know it was not a documentary show.

[Ryan Reynolds]

Yeah.

[Lawrence]

Okay, so it's a biopic.

[Ryan Reynolds]

It's a series.

[Lawrence]

Right. Okay. Cuz he this guy Whitney who's like a reality TV star because he's rich. He just made a doc on Halston.

[Emily Don Long]

As one does, which I watched and.

[Lawrence]

It was pretty bad. He's in it a lot.

[Emily Don Long]

He put himself in as a rich.

[Lawrence]

Guy is want to do.

[Emily Don Long]

Yes, yes, yes.

[Ryan Reynolds]

Cinema. Very t the so.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

The cufflink is EDL and the calorie shell bracelet is edl.

[Emily Don Long]

Edl. New cowry shells edl. And then I made these guys in Bali when I went on my e pray love trip last. Last year.

[Lawrence]

What about design?

[Emily Don Long]

Yeah.

[Ryan Reynolds]

What about the outerwear and the bag and everything? Or I guess the bag is.

[Emily Don Long]

And the shoes bag is EDL New Sick to be. Not to be discussed yet. Okay, but you Guys can see it.

[Lawrence]

Oh, yeah.

[Ryan Reynolds]

It looks great.

[Lawrence]

Should we describe it at all or.

[Emily Don Long]

No, no, no.

[Lawrence]

Okay, cool.

[Emily Don Long]

What about the coat code is my mom's, actually, which is really funny. Like, both my parents were working. Work. They worked every day, and it was like, her office jacket, and now I wear it, and I think that's funny.

[Lawrence]

As a working woman yourself.

[Emily Don Long]

As a working woman.

[Ryan Reynolds]

What about the shoes as you're pounding that pavement?

[Emily Don Long]

I didn't do shoes. God. Guys, I did not go in the good order. Just, like, in a nice M and Z boot. I don't even know the name of it, but I love them.

[Ryan Reynolds]

They're right down here.

[Emily Don Long]

Their shop, our neighbors.

[Ryan Reynolds]

And you're sipping on a pole in spring.

[Emily Don Long]

I am.

[Ryan Reynolds]

Anything else you're wearing or brought?

[Lawrence]

Do you know the brand of the coat from your mom?

[Emily Don Long]

Absolutely not.

[Lawrence]

Tags falling off.

[Emily Don Long]

Black wool. No, there's like a tag, but it's.

[Lawrence]

Like, you know, we don't need to fact check it.

[Emily Don Long]

90S, something, something. And then just like, gray scarf boy with my. I love my little new pens. I've been putting my pins on everything.

[Lawrence]

Accoutrement pins are good.

[Ryan Reynolds]

I'm gonna pick up I. I up by not purchasing some the other day when I was in a stew, But I will be picking some up. It's okay, because like we said, we're also neighbors. You got art school up because you're making unisex. All right. You're sipping on a pollen spring. And what is that? What is that?

[Emily Don Long]

I need this and.

[Ryan Reynolds]

No, it's fine.

[Lawrence]

No, no, no, no, no, no, no.

[Ryan Reynolds]

What's that? Makeup? What is that?

[Emily Don Long]

My, like, chopstick from Japan.

[Ryan Reynolds]

Dho. Where's my chapstick from Japan?

[Emily Don Long]

Yeah, where's your chopstick?

[Lawrence]

Damn. I guess I'm the only person without chapstick from Japan.

[Emily Don Long]

Friends.

[Ryan Reynolds]

What?

[Emily Don Long]

You don't. You got to keep those lips moist.

[Lawrence]

No, I know. I just use normal. You use Bliss Tech or whatever.

[Ryan Reynolds]

Vaseline.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

You.

[Lawrence]

Whatever it takes.

[Ryan Reynolds]

All right, let's get into the meat and potatoes of the only podcast that matters. Kicking off 2025 with Emily Don Long. Emily, you've now done for the brand. Hats, shirts, jewelry, hair accessories. It's kind of all over the place. How would you even describe the Emily Dawn Long brand to someone just trying to get familiar?

[Emily Don Long]

That is an excellent question that I have not mastered yet.

[Ryan Reynolds]

Trial of fire.

[Emily Don Long]

Yeah. I don't know, man. It's like, I kind of see myself as like a. I'm putting my hand over my head, but like a Like lifestyle brandish and like I'm just making.

[Lawrence]

That you would want to wear.

[Emily Don Long]

That I would want to wear. Yeah. I mean, but by no means do all of the things need to be worn together.

[Lawrence]

Right?

[Emily Don Long]

Like by no means.

[Lawrence]

They all stand on their own.

[Emily Don Long]

They all stand on their own. I almost, sometimes I don't like call myself a product designer. Like each individual piece to me is just a nice product and it lives under the EDL home brand umbrella. Exactly.

[Ryan Reynolds]

Do you find yourself like delving into. Is it like category by category? Like shirting was. Well, shirting was and still is a huge part of the brand. Like the jewelry is. The silver is like pretty new and feels like you're like keeps growing and expanding. Is that how you operate or is it just.

[Emily Don Long]

No, I mean, I think everything's for me, it's like piecemeal. It's like I'm completely self funded. So it's like one thing does well and it allows me to continue that and then maybe dabble in another thing. And I'm lucky to still keep going after I'm going on my sixth year. But it's like, congratulations. Thanks. I mean, a lot of work, but.

[Lawrence]

Yeah, but something to be. But hard work. That deserves to be celebrated for sure. Because she's still here.

[Emily Don Long]

She's still here.

[Ryan Reynolds]

She didn't die. What's been the best seller?

[Emily Don Long]

I mean, that's hard to say because like each product does well, I think like obviously the Wanda. I think that's maybe what I'm like known for sometimes. Some people call it the Kendrick Lamar hat now, which, like, Oh, I mean.

[Lawrence]

Worse people to name it after.

[Ryan Reynolds]

Yeah, better you call it that than the Jonah Hill hat.

[Lawrence]

Or the Drake hat.

[Emily Don Long]

Drake never wore it.

[Lawrence]

No, no, no. Oh, so Jonah also wore a Wanda. I was just saying Kendrick better than a lot of people.

[Emily Don Long]

That's.

[Ryan Reynolds]

What color did Kendrick wear?

[Emily Don Long]

Kendrick has like. I mean, I'm not going to like as far. He has every color.

[Ryan Reynolds]

Hell yeah.

[Emily Don Long]

And from my understanding, he like would buy them and gift them to people and like keep.

[Lawrence]

That's the ultimate cosign. Because he likes it so much that he wants to share my friend.

[Emily Don Long]

My friends do that too. They buy one and then someone is like, I love your hat. And they're like here and then. Because they know they can get another one, you know. But yeah, Kendrick has like probably like 16.

[Ryan Reynolds]

Kendrick, the second most. The second most stylish celebrity in 2024 as voted on by the thousands and thousands. Thousands of people that are listening and watching right now. Yeah, in the 50s.

[Lawrence]

You got the silver medal in the 50s.

[Ryan Reynolds]

And it might have been because of the EDL Wanda, you know, we just.

[Emily Don Long]

We do what we can.

[Ryan Reynolds]

Does having a smash hit like that only have upsides or are there drawbacks to like, you know, getting a lot of attention for one item?

[Emily Don Long]

I mean, say the question again.

[Ryan Reynolds]

So, like, you put out the hat, right? I think this is how a lot of people first got to know you and the brand was this hat that like, seemingly was ever at one point.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Is there only upside to going crazy viral? Which is called going viral.

[Emily Don Long]

Sure.

[Ryan Reynolds]

For like a product or do you. Are there drawbacks where it's like, now you're known as like the hat named Wanda girl?

[Emily Don Long]

For sure. I think both of those things. Like, I'm never going to. I'm so lucky for everything that's happened with the hat. I mean, like, I have never paid for anything. Like, everything has been organic word of mouth, you know, as it should be, which, like, I so appreciate when double.

[Ryan Reynolds]

Plaid with no features.

[Emily Don Long]

Absolutely.

[Ryan Reynolds]

Sure.

[Emily Don Long]

It's the only way to go. But yeah, no, I mean, like, one gets nervous about being labeled as an accessory brand.

[Lawrence]

Pigeonholed.

[Emily Don Long]

Pigeonholed. Because. Because that's like. Because I'm self funded and like, because the first couple pieces were accessories, you know, like the Wanda and then the hair clips and. And then I did the shirt. But it's like, my name is Jeff. My name is Jeff. I don't wanna. I. I think it's more like individual products rather than like putting any sort of like label on anything. But yeah, I mean, it definitely is hard, like having like one.

[Ryan Reynolds]

Do you hate. Do people like, yo, what's yo. She see on the street? Like, yo, it's the hat girl.

[Lawrence]

The hat crazy hat lady.

[Emily Don Long]

No, but I'm like, like, people like, very much know the name with the hat.

[Lawrence]

Wanda equals EDL to a lot of people.

[Emily Don Long]

Not necessarily. They're just like, oh, Don Long, you made that hat. I mean, but like so many of the time they're like, oh, you're Emily Dan Long. Like, I've been at dinners. And they're like. And then they're like, oh, like Emily Donlong. And I'm like, hello. Right.

[Ryan Reynolds]

With their dinners. What? Like multiple people show up wearing the Wanda.

[Emily Don Long]

No, no, no.

[Ryan Reynolds]

Oh, my God.

[Emily Don Long]

Yesterday. No, yesterday I was at my dry cleaner and I was like, I don't even know what the timing of this is, but it's like I walked in, as I was walking in, this man was walking out wearing A Wanda. And I was like, I made that hat. And he was like, emily. And I was like, wow, beautiful. That's awesome.

[Ryan Reynolds]

Who's Wanda?

[Emily Don Long]

It's named after. Well, it's called a hat named Wanda, but it's named after the movie Official.

[Lawrence]

Great movie.

[Emily Don Long]

Fantastic.

[Lawrence]

Fantastic.

[Emily Don Long]

Yeah, we love a. We love a heist.

[Ryan Reynolds]

What product have you put out that fucking bricked break? Not do Wanda numbers. What sucked, man?

[Emily Don Long]

You're going to do this to me.

[Lawrence]

Yeah, we got to know about the.

[Emily Don Long]

Ls, not just to be honest with you.

[Lawrence]

It.

[Emily Don Long]

It did it. I got an L, like when we put it out in like 2021 and like now everyone's obsessed with it.

[Ryan Reynolds]

What is it?

[Emily Don Long]

I think it was like two. It was the halter. The like detachable sleeve halter top that you can like take the sleeves off and like do all these different.

[Ryan Reynolds]

Cool.

[Lawrence]

Convertible.

[Emily Don Long]

Convertible. Yeah. It did not do as well as I wanted to in when we put it out. But like, that was my first physical clothing item after the wand and the hair clip. So it's like where people like, what is.

[Lawrence]

So that's the curse of being known as the crazy high lady.

[Ryan Reynolds]

Give me another hat.

[Emily Don Long]

Yeah, it's like, yeah, we don't stick to hats. But then the Jeff. Like, my dad's shirt. My name is Jeff, you know. Oh, you're only allowed to say that.

[Lawrence]

I was gonna say. How many times are we gonna say that?

[Emily Don Long]

No, you're all. You're only allowed to say that every time you say Jeff. You. You missed one.

[Ryan Reynolds]

You just missed it.

[Emily Don Long]

Yeah, there you go. But yeah, the Jeff shirt was the next essential, like, clothing drop that I did. And that did great.

[Lawrence]

Can you sleep at night knowing that you're like, maybe I'm ahead of the curve with this release. Like. Or I'm just like, I'm early.

[Emily Don Long]

No, that's not. That's not what I'm thinking about.

[Ryan Reynolds]

Do you ever think, like, is it like a. A common. I don't know, like, maybe it's just like a self excuse for any designer when they put out something. It's like, oh, like I'm. I'm too ahead of the curve. Like for like the shirts have French cuffs, which you don't find that frequently on men's shirt. On casual shirting. Yeah, you know, is that. Do you ever find that you are maybe like, there's. It's. People are more receptive to it a little later down the line, her brain like they were with the halter top.

[Emily Don Long]

Yeah, I think I'm On. I don't want to do math. But you're on a new level. Maybe like the third year of my Jeffs, because I'm on the third iteration of the fabrication. It's always the same Jeff style.

[Lawrence]

Right.

[Emily Don Long]

But yeah. What was the question?

[Ryan Reynolds]

Are you ahead of the curve?

[Emily Don Long]

No, I. I think, like it, like, my dad made. Had this shirt made in the 90s. Like, he.

[Ryan Reynolds]

He designed it, so he was early.

[Emily Don Long]

Yeah.

[Lawrence]

So it's plagiarized your own father?

[Emily Don Long]

I plagiarized my own father. 100. I'm like 100 making money off of my father. And. But it's. It's his shirt that I started wearing, and I was like, this is a great cut. And I changed nothing. And he got it cropped because he was tucking it into his suits and didn't want the. The tails.

[Lawrence]

The tails. Yeah. So he wanted to untuck it. Shirt.

[Emily Don Long]

Yeah. So it's like the. The. The tailored collar and the. The French cuffs come from, like, my dad wearing suits. You know what I mean?

[Ryan Reynolds]

Is your dad, like, a style. Like your style influence?

[Emily Don Long]

Absolutely not.

[Lawrence]

He just had one good shirt.

[Emily Don Long]

We have a couple of good shirts, actually. There's. There's a couple coming, but it's like. No. Love him, but no. He. Okay.

[Lawrence]

He's not that guy, pal.

[Emily Don Long]

He's a closet full of vans. Like, he's obsessed with.

[Lawrence]

That's cool, though.

[Emily Don Long]

Yeah, yeah.

[Lawrence]

No, vans are great.

[Emily Don Long]

Nothing wrong with vans.

[Lawrence]

Yeah, he does his own thing.

[Emily Don Long]

Let's get that.

[Ryan Reynolds]

You have two dads.

[Emily Don Long]

I have two dads.

[Ryan Reynolds]

They're gay men. Did having an extra guy in the. In your family, like, inform your perception of menswear at all?

[Emily Don Long]

I'm. No, no. I think I just, like. I have a brother too stylish. My brother got best dressed in high school. My brother used to wear suits.

[Lawrence]

That's a surprise to high school.

[Ryan Reynolds]

How autistic is senior year?

[Emily Don Long]

A little bit. But, like. No. Got, like, best dress.

[Lawrence]

Briefcase.

[Emily Don Long]

He was like fedora guys. This was. This was sexy back Ryan Gosling era grown and sexy. My brother was like.

[Lawrence]

He was bringing sexy.

[Emily Don Long]

He looked like Ryan Gosling and, like. And then, like, dressed like Justin Timber. Like the suits kind of thing. That was my brother.

[Lawrence]

He was on a suit and tie with tie too.

[Emily Don Long]

100 suit and tie shape.

[Lawrence]

Okay.

[Ryan Reynolds]

Did he. The big CZs in his ears?

[Emily Don Long]

No.

[Lawrence]

Okay.

[Emily Don Long]

No, no. Just like suit man.

[Ryan Reynolds]

Wait, this is in Marietta, Georgia.

[Emily Don Long]

This is in Marietta, Georgia. Yeah.

[Ryan Reynolds]

The going out shirts must have been so shiny. So your. Your brother who Your autistic brother who's Voted Best Dressed 2000. What do you say? 2006.

[Emily Don Long]

Special Brother 2000 and 2007. 2008.

[Lawrence]

Peak. Peak.

[Emily Don Long]

That's what I'm saying.

[Ryan Reynolds]

Grown in sexy era.

[Emily Don Long]

Yes.

[Ryan Reynolds]

This man is the man that inspires some of the men's wearing edl.

[Emily Don Long]

No, like, like we were getting like.

[Lawrence]

GQ issues to the house and you were flipping through.

[Emily Don Long]

I was like taking a little peek over the shoulder.

[Lawrence]

Right.

[Ryan Reynolds]

Like, wow, these guys are really.

[Lawrence]

What's going on here?

[Ryan Reynolds]

These guys in suits keep jumping.

[Lawrence]

They're so athletic. Yeah, they're airborne a hundred percent of the time.

[Emily Don Long]

They weren't athletic back then. They were skinny.

[Lawrence]

No, but the joke is that Peggy Serota who like photographed like all the fashion spreads were always jumping on trampolines, which you wouldn't see.

[Emily Don Long]

Or in a pool.

[Lawrence]

Yeah, sure, that too.

[Ryan Reynolds]

Or in a suit just like this.

[Emily Don Long]

Yeah, yeah.

[Ryan Reynolds]

With sneakers on.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

We are launching. You're going from kind of doing like one product at a time or like one category.

[Lawrence]

Time.

[Ryan Reynolds]

You're launching a full men's and women's collection in just a few days in Paris. So the question is, are you fucking insane?

[Emily Don Long]

Uh huh. I have no idea why I'm doing this, especially with what's going on right now. But yeah. What?

[Ryan Reynolds]

The fires in la? What do you like?

[Emily Don Long]

Just everything.

[Ryan Reynolds]

Okay.

[Emily Don Long]

Like election. Every one of my peers are like not doing hot. This is one so many. I mean, what, yesterday or this morning? Like why Project closed. Oh, that's right.

[Lawrence]

Yeah.

[Ryan Reynolds]

So 14 years though.

[Lawrence]

Prayers up for Glenn Martin.

[Emily Don Long]

Absolutely.

[Ryan Reynolds]

She got like eight years left.

[Emily Don Long]

Exactly. Yeah.

[Ryan Reynolds]

Once you break through why project barrier. But now is when people need escapism and fantasy and retail therapy.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

So why is this might actually be the perfect time to go full EDL mode?

[Emily Don Long]

For sure. I'm like, I'm not trying to break any sort of like mold, but like maybe there isn't. Maybe New York needs like something exciting.

[Lawrence]

In like we need a champion that we can fucking lift up and be proud of.

[Emily Don Long]

Nar. But like, I don't know. I'm excited. I'm excited about what I'm making.

[Lawrence]

But as a self proclaimed like product designer, now that you're making full collections, have you had to change your mindset? Are we still approaching it piece by piece or does it now have to be thematic and you know all the stuff that you hear about with fashion designers thinking of themselves as artists.

[Emily Don Long]

Yeah. No, I mean like in a way there's two parts to that question. In a way, I kind of do see myself as an artist too, because, like, I'm. I'm. I, Like, I am like a textile designer. Like, that's why I studied. And so, like, I see things in, like, fabrics and silhouettes and, like, shapes and stuff like that. Like, I have some furniture stuff I'm working on, like, lots of ideas. Having said that, I don't think I'm breaking any sort of mold, but, like, there was a second part to your question that I was.

[Lawrence]

No, it's. I think. I think we. You're. You're doing. You're kind of doing both.

[Ryan Reynolds]

Do you think, though, that, like, you mentioned, you know, New York needing, I don't know, something exciting? It has been tough for brands to kind of break through out of, like, the downtown New York echo chamber into, like, a wider, I don't know, like, egg house, for sure. But even they're like, yeah, like, it's fudgeing hard. Every season we just start over. I know that your homies with puppets and puppets. Right. And they just kind of, like, shut down the New Yorker and move to Paris because, like, it's not feasible here.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

What are, like, the biggest Pratt Falls or Traps that you. That you know are out there as, like, a burgeoning New York brand?

[Emily Don Long]

What do you mean?

[Ryan Reynolds]

I don't know. Just, like, what's the hardest part maybe about trying to, like, really break through, which you're on the cusp of, or at least trying to do with. Especially with the full collection release in Paris.

[Lawrence]

Emailing invites.

[Emily Don Long]

Yeah, Literally, it's like I have everything done. It's like I have. The clothes are coming. Like, every. Like, everything's done. But, like, the most important thing, which is actually inviting people is what I'm like, is that.

[Ryan Reynolds]

Go to showroom in Paris, people.

[Lawrence]

Is that imposter syndrome rearing its ugly?

[Emily Don Long]

Obviously it's imposter syndrome. It's like, I don't want to reject. No, sure. It's like, I don't. It's like, I don't want to make people come to my thing, but it's like, I don't know, it'd be cool.

[Lawrence]

It'd be chill, like, if you swung by. But it's like, no pressure.

[Emily Don Long]

Like, it's fine.

[Ryan Reynolds]

Like, what's the address?

[Emily Don Long]

I don't speak French.

[Lawrence]

It's in the Marais.

[Emily Don Long]

It's in the Marais. 53 Rue Turin.

[Lawrence]

Oh, yeah, of course.

[Emily Don Long]

Yeah, yeah.

[Lawrence]

But if you're in Paris fashion, what's a good ruler?

[Ryan Reynolds]

That's a good route to be on.

[Lawrence]

Yeah.

[Ryan Reynolds]

53 Rue de Terrain, France.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

By appointment only.

[Emily Don Long]

Yeah.

[Lawrence]

If people that are listening, industry folks were not aware, they can now just holler at you and set that invite up.

[Emily Don Long]

Yeah. But I mean, to answer your question, like, I think production is probably.

[Ryan Reynolds]

That's the hardest part.

[Emily Don Long]

My hardest part. It's like put. I am, I am doer. Like I get done. I have like, you say something, I'm texting like three. Like I have like I'm getting it done. But like production is the hardest thing because it's like you're. There's so much to do.

[Ryan Reynolds]

It's also kind of outside of your control.

[Emily Don Long]

Yeah. And I am a sensitive, sensitive, little emotional one.

[Ryan Reynolds]

Are you control freak?

[Emily Don Long]

I like things my way, but it's like I get so I'm, I'm just so sensitive and so it's like I'll have a win and then I'll get like a message from my factory about like the Wandas being like three weeks late and it like I just feel so bad for my customers. But I know that these Wandas take four days to make one hat. It's a quality made, you know, it's so well made. I've been making these for six years and never once had a return, a complaint, anything.

[Lawrence]

Right.

[Ryan Reynolds]

Like there's hold up as you're scaling from like again, one product at a time to bigger, full, robust collection. Is manufacturing or production still like going to be the hardest part? Especially now that you got a scale?

[Emily Don Long]

Yeah, I think because what we were saying, because I kind of like say I am a product designer and I have all these individual products, I'm dealing with individual factories and I am lucky enough to have all of the jobs at Emily one woman team. What's the employee of the month after.

[Ryan Reynolds]

Month, what's the worst? If you could snap your fingers and not do one aspect of the job, what would you want to get the off your plate? It's like the customer service. Is it the.

[Emily Don Long]

It's either customer service or production. But like there's upsides to both. Like some people are amazing and they don't need to send that email of like thank you so much for this hat. Like this is like thank you. Like I get those emails and it's like no one needs to send that email.

[Lawrence]

Must be nice.

[Ryan Reynolds]

Yeah. What the. But it's like I do customer service. Throwing fits. I've never got one of those emails.

[Emily Don Long]

I mean I get the shitty emails where they, they, they placed an order 24 hours ago and they're like, why haven't I gotten a confirmation animal? And I'm like, first of all, we're a small brand. I'm not packing orders every single. Because I'm doing 500 things. But it's like, also, it's like they're handmade in Peru.

[Lawrence]

Bought it yesterday.

[Emily Don Long]

Yeah. It's like, calm down. It's like, but we live in this time where everyone wants it now.

[Lawrence]

Instant gratification.

[Ryan Reynolds]

But yeah, get the wand off. Sheen.

[Lawrence]

Have. Have people ripped that off already? Yeah.

[Ryan Reynolds]

Any big, fast fashion conglomerates.

[Lawrence]

Can I buy that? Zara?

[Emily Don Long]

No. I mean, h m. Here's to say it's like, I did it. And then like, a lot of crochet hats came out.

[Lawrence]

I see.

[Emily Don Long]

And then this one girl copied me. But like, whatever. They're flattering as big. Imitation is the sincerest form of flattery. 100.

[Lawrence]

Damn. You come up with that? That's a bar, dude.

[Ryan Reynolds]

Damn. Did you kick off crochet core, my guy? Are you the reason dudes are wearing see through shirts with their nips out?

[Emily Don Long]

Absolutely not. That one was not me. That one was not me. That one skipped me.

[Ryan Reynolds]

That was adl.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

That was not edl. That was adl.

[Emily Don Long]

Exactly.

[Ryan Reynolds]

Or ald. Sorry.

[Emily Don Long]

Yeah. I was like, that lined up way too easily. I know. But no, I did not invent.

[Ryan Reynolds]

But people are jacking your swagger.

[Emily Don Long]

I saw this, like, I don't even want to say who, but someone. Someone like luxury brand copied the Wanda in a solid.

[Lawrence]

Oh.

[Emily Don Long]

So I was like. And it's like $800.

[Lawrence]

Sure.

[Emily Don Long]

And I was like. So I might as well make. I might as well make a solid Wanda.

[Lawrence]

Right?

[Emily Don Long]

Just for the homies, you know, that's.

[Lawrence]

That's cheaper and the original.

[Emily Don Long]

Exactly.

[Ryan Reynolds]

So, yeah, you're going to Paris and it's a sales moment. Right? You're. You're inviting stores in to place orders on your fall winter 26 collection. I guess we're looking at. Isn't it fall 25?

[Emily Don Long]

Dude, don't ask me.

[Lawrence]

Yeah. I'm always bad with that stuff too.

[Ryan Reynolds]

Fall 25.

[Lawrence]

Yeah.

[Ryan Reynolds]

What's your dream store to stock?

[Lawrence]

Emily Don Long now it's manifest an appointment and a buy.

[Emily Don Long]

You. You. I want your help with this because it's like, I like guys. I live under the EDL rock. Like, I am in my bubble. I don't know if that is like a detriment to me or not, but it's like I don't pay attention to.

[Lawrence]

A lot as a designer. I think that's good because you're not influenced. You're not having to copy. Like, other people steal weird stuff.

[Emily Don Long]

There's just a lot out there. And, like, obviously I'm looking at stuff. Like, I'm not. Not looking at stuff, but I don't want to see everything.

[Lawrence]

Right.

[Emily Don Long]

So where should you be stocked? Where should I be stocked? I feel lucky to, like, have, like, tackled the United States.

[Ryan Reynolds]

Yeah.

[Lawrence]

Damn. That's the first 48.

[Emily Don Long]

That's. That's. I don't know. I just said that I have Stockers in all 48 states. We have 48.

[Lawrence]

No, the first.

[Ryan Reynolds]

We did.

[Emily Don Long]

Until 1959. I was like, aren't we getting Canada? I'm kidding, I'm kidding. I'm kidding.

[Lawrence]

Greenland, Canada. And renaming the Gulf of Mexico.

[Emily Don Long]

No, I want to. Like, I'm trying to. I mean, I do. Japan. Like, Japan.

[Ryan Reynolds]

Like, are you huge in Japan?

[Emily Don Long]

I'm huge in Japan. Big in Japan. No, I love Japan.

[Ryan Reynolds]

Even say your last name there.

[Lawrence]

How would they say that?

[Ryan Reynolds]

I can say.

[Emily Don Long]

You can say that.

[Ryan Reynolds]

You said, I can't dance for you as a racist monkey.

[Lawrence]

I tried.

[Emily Don Long]

I mean, I've. Everyone who has not met me, like, not everyone. That's weird to say. My. One of my best friends in college, before he met me, when I moved in, he thought I was going to be, like, a quiet Asian.

[Ryan Reynolds]

Really?

[Lawrence]

That is not based on your name.

[Ryan Reynolds]

You are. You are. You are half Japanese.

[Emily Don Long]

I am half Japanese. Not via blood, but through love.

[Ryan Reynolds]

Yeah. Yeah.

[Lawrence]

Which is honestly more important than blood.

[Emily Don Long]

Yeah, yeah.

[Lawrence]

Love.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Love is thicker than blood.

[Lawrence]

Yeah.

[Ryan Reynolds]

Wait, so what's your dream store? What? Like, do you want to be in, like, Burgdorf, or do you want to be in, like, a cool little fucking boutique in Korea?

[Emily Don Long]

No, no, I'm not trying to do. I don't wanna. I'm not trying to, like, I don't need to be like, big boy. Big, big.

[Lawrence]

We're not scaling too fast.

[Emily Don Long]

No, I like where I've been. Slow and steady, man. Like, yeah.

[Lawrence]

Six years, like we said.

[Emily Don Long]

Six years, like I said. And, like, again, I have no idea why I'm doing what I'm doing right now in January. But having said that, I think it's exciting. And, like, I've been working on a lot of these pieces for.

[Lawrence]

A minute.

[Emily Don Long]

Yeah. I've been sitting on, like, this one sweater for, like, four years.

[Lawrence]

Just waiting. Like, biding your time. Like, waiting. And it just feels like, right, good sweater.

[Emily Don Long]

And here's the thing. It's like, I know people. I'm not gonna say that. Whatever. Everyone's looking at everyone. Like, people have eyes on everyone, but it's like, I don't want to put a good sweater out, and then, like.

[Lawrence]

Some luxury brand I see again, rips it off.

[Emily Don Long]

I'm like, I don't know.

[Ryan Reynolds]

You think, what's the average, like, lifespan of a product from conception to actually hang on the rack in the world.

[Emily Don Long]

In the four years for sweaters in the real world? I don't. Yeah.

[Ryan Reynolds]

I mean, in the world.

[Emily Don Long]

What's the question again?

[Ryan Reynolds]

Like, how. When did you think of, like, for example, like, the cowrie shell stuff that's like a motif running through a few different jewelry pieces? And then when did that go from, like, you know, germination of the idea into actual product that one can buy?

[Emily Don Long]

So it totally depends on, like, the piece and production. Right? Yeah. My. I had, like, a. A real calorie shell, which is different than a puka shell.

[Lawrence]

What's the difference? For those of us who don't know.

[Ryan Reynolds]

At home, one is adorned by date rapists and there's a cowry show.

[Lawrence]

Jesus Christ.

[Emily Don Long]

That was. Right.

[Lawrence]

That's why I asked her.

[Emily Don Long]

I don't know. I don't. Yeah.

[Lawrence]

I mean, but they're different.

[Emily Don Long]

They're different. It's a different shell shape. Yeah.

[Ryan Reynolds]

And someone say vaginal?

[Emily Don Long]

Some would say. I mean, guys, when I first did it, it, like, kind of looked.

[Ryan Reynolds]

Yeah.

[Lawrence]

They don't call it clam.

[Emily Don Long]

And then it also looked like a little. Little coffee bean. But I don't drink coffee, so I wouldn't.

[Lawrence]

You don't drink coffee?

[Emily Don Long]

Never.

[Lawrence]

You never tried it?

[Emily Don Long]

I tried it once in college, and my friend, my roommate, got me like a. Like a Dunkin Donuts, vanilla something. And I was like, I'm good.

[Ryan Reynolds]

You experimented with the. With coffee in college, but not whatever. Whatever else that looks like, you know, maybe. I don't know. Yeah.

[Emily Don Long]

Hey.

[Ryan Reynolds]

Hey. We're not at that part of the podcast.

[Emily Don Long]

We're not there yet.

[Lawrence]

My bad. What? Paywall?

[Ryan Reynolds]

Exactly. Wait, so how long did that take to do the calorie?

[Emily Don Long]

Oh, so, yeah, so it's like I. I had this, like, real calorie shell bracelet that was just one shell on, like, a string that I kind of like water death, like, years ago. And then the string kind of wore out, and I was just like, stuff just pops in my head. I don't know. But it was like, I immediately texted my crew in Bali, shout out, linda, love her.

[Lawrence]

And she's got a crew in Bali.

[Emily Don Long]

No, Like, I did when I was there. I literally Was just on, like an e pray love trip, and I went to jewelry making class and had a gay old time. And, like, with the clam. Yes. And, like, just, like, kept making stuff. And then I was like, can I, like, can we, like, do production on this? And they were like, yeah. And then we sell this shit. Do this can make some money. And they're amazing. And, like, I love all of the worker. Like, I love all the jewelry Smiths and, like, they're my boys. And, like, we're all just in like, WhatsApp and. Yeah. Anyway, I just like to message her and I, like, drew it and, like.

[Ryan Reynolds]

Sick.

[Lawrence]

Yeah, that's how.

[Emily Don Long]

That's how it all happens very super fast. But it's like.

[Ryan Reynolds]

So sometimes it's super fast with Linda and gang. Sometimes it's four years to make a sweater.

[Emily Don Long]

Sometimes you're sitting on a. No, it's not even like. It's like, I made the sweater and then I, like, wore it and I tested it, and then it was like, I kind of wanted to change, like, detail. Like, I changed, like, the width on the rib, and then I changed, like, the width on the sleeve. And then, like, I used to have my boys move to wsa. Everyone's good, but I had my, like, best friend boys down the hallway in my studio. And, like, it was nice to just, like, kind of, like pop in and be like, what do you guys think?

[Lawrence]

Oh, like the fit models live next door.

[Emily Don Long]

Exactly. And not even fit models. Just like real life wears. I'm like, would you wear this? Dudes, do you fuck with this? Would you wear this? And why not? I'm like, such a. I don't know what the word for this is, but, like, market research perfectionist? Both.

[Lawrence]

But it's like, I ever get chilling with duder.

[Ryan Reynolds]

Does that. Does that a guy's girl? Does that ever get in the way?

[Emily Don Long]

Like, which part I heard, sorry, we do that.

[Ryan Reynolds]

The perfectionism.

[Emily Don Long]

Yes, obviously.

[Ryan Reynolds]

Yeah.

[Emily Don Long]

Yes, yes.

[Ryan Reynolds]

Do you ever, like, how do you deal with that? Do you ever say, emily, get out of your own way?

[Emily Don Long]

Yeah, I mean, you guys saw it before I even got here. I was like. Or not even when I was.

[Lawrence]

Yeah. We had to preheat the oven for about 25 minutes.

[Ryan Reynolds]

Oh, I thought you meant the fact that you took 70, 000 photos.

[Emily Don Long]

It wasn't even that many.

[Ryan Reynolds]

Really.

[Emily Don Long]

I was like, we're gonna do round two. No, no, no, I'm not gonna count. No, it was like a. It was like a solid 40.

[Ryan Reynolds]

But, yeah, shoot or shoot.

[Emily Don Long]

Yeah. Perfectionism is Hard.

[Ryan Reynolds]

In the six years of the brand. From hats to shirts. My name is Jeff. To jewelry to now the full collection. What's been your proudest moment looking back? Kendrick, Kenny.

[Lawrence]

She's buffering.

[Ryan Reynolds]

No, there's so many.

[Emily Don Long]

No, I. Yeah, the Kendrick thing was pretty sick. And it was, like, random because he kind of hadn't been around for a second. And then he was at the LA Dodgers. Did I do that right?

[Ryan Reynolds]

Yes. Sports, Sports.

[Emily Don Long]

He was at the Dodgers game. And that was awesome. And then it. And then he just kept.

[Lawrence]

Right.

[Emily Don Long]

Wearing them. And then he wore two colors in music video. That's right. And he wore the black one on stage with Baby Keem and double donned up. Yeah. And I was. And like, the long going. And I was just like. Yeah, that's amazing. I mean, the Tyler thing was cool because.

[Lawrence]

Yeah.

[Emily Don Long]

So we're gonna talk about it.

[Ryan Reynolds]

Oh.

[Emily Don Long]

And I didn't think that was gonna happen, but it did.

[Lawrence]

Literally.

[Ryan Reynolds]

Literally. On her body.

[Emily Don Long]

Yeah. Yeah.

[Ryan Reynolds]

And her clan.

[Emily Don Long]

I don't know. Yeah. I don't know. I mean, everything's great. Like, everything's great. Seeing people. Seeing my homies and just, like, people that I admire, like, just people like that wear it. That makes me.

[Lawrence]

What moves the needle more? The dudes down the hall being like, I with this or Kendrick buying 16.

[Emily Don Long]

One dudes down the hall. Okay, my friends, like, the fact that you like. You like my belt. Like, the fact that you wear my Jeff. Like, it's like that.

[Lawrence]

Like my Jeff. So that's what. Emotionally and in turn. But in terms of the bottom line, do celebs, like, you mentioned, Kendrick and Tyler, does that actually put money in your pocket? She's. She's removing a layer.

[Ryan Reynolds]

We'll change.

[Lawrence]

We're. We're. We're heating up.

[Emily Don Long]

I don't know how to correlate numbers because I don't. Like. I don't know. Like, I'm. I. There's too much to pay attention to. But, like, in the smallest scale, maybe a couple. But, like, no, it's not. Like, people are like, oh. And then it's like, 500 orders.

[Lawrence]

Sure.

[Emily Don Long]

Like, I don't press. It's press, right? Yeah, yeah. All organic press, which is, like, amazing. But, like. Yeah, I don't know. Like. I don't know. I mean, like, what. Like, what breaks the mold on, like, what makes something go insanely viral where you get, like, a thousand orders? Not that I'm. Let me repeat.

[Ryan Reynolds]

Anytime we drop.

[Emily Don Long]

Not that I'm like, what'd you say?

[Ryan Reynolds]

Anytime we drop.

[Emily Don Long]

Exactly. Okay, but I'm not trying to do that.

[Lawrence]

Right.

[Emily Don Long]

I mean, I mean, but it is, it is. It should be like sell out, like you guys do drops in a sellouts.

[Ryan Reynolds]

I mean, we don't pay people to wear shit. We don't cede it to anyone. And some brands do seemingly rely on that. And it makes you think like, oh, does that. Is that actually effective in converting sales? And honestly, we find that when we speak to designers, it doesn't really correlate.

[Lawrence]

People are just clowning Louis Vuitton with the redoing, the Murakami thing. The fact that they had the gift influencers. This thing that's supposed to be like iconic and like this, you know, amazing piece of history. Like they were. They're gifting.

[Emily Don Long]

Yeah.

[Lawrence]

And who's bigger than lv?

[Emily Don Long]

How do you feel about gifting?

[Lawrence]

You tried it one time and it was. Oh, yeah, I love it personally.

[Emily Don Long]

Do I get gifted?

[Ryan Reynolds]

Do we get gifted?

[Emily Don Long]

Yeah.

[Ryan Reynolds]

He's wearing a gift right now. Okay.

[Lawrence]

Okay. Thank you so much, by the way. It's beautiful.

[Ryan Reynolds]

I love it. Yeah.

[Lawrence]

I mean, gift. Is gifting a huge part of your marketing?

[Emily Don Long]

No, I literally just started it.

[Lawrence]

Oh, I feel so special.

[Ryan Reynolds]

Really?

[Emily Don Long]

Yeah. Because I was like, maybe I should try this thing that I haven't been doing to see if it works.

[Ryan Reynolds]

I guess personally, as a gifty recipient, I'm very over it. And at this point in my life and in my financial stability, I'd rather just like buy what I want to buy from the people I want to buy from.

[Emily Don Long]

But having said that, I'm only gifting to, like, people that I know would wear it.

[Lawrence]

Sure.

[Emily Don Long]

And respect it. You know what I mean?

[Ryan Reynolds]

And like, respect the flow.

[Emily Don Long]

I say respect in that, like all my stuff is like handmade. Like the Jeffs is like, that's all hand hatched together and like the belts.

[Ryan Reynolds]

Are all hands with the raw scenes on the inside.

[Emily Don Long]

Yeah. It's so good. It's just gonna get so good.

[Lawrence]

Respect the flow.

[Ryan Reynolds]

Like James said, it's the seams you don't see.

[Lawrence]

Yeah.

[Ryan Reynolds]

What's been. Okay, so super proud moments in the last six years. What's been your darkest hour? When you want to say just end it all. Kill yourself. Throw the brain in the garbage.

[Lawrence]

Shut it down.

[Emily Don Long]

Let me. Let me chop stick it up first.

[Ryan Reynolds]

Throw everything out of the sixth floor window of your studio. Great space, by the way.

[Emily Don Long]

I love my studio space so much.

[Ryan Reynolds]

I was asking about studio space and building when we were before we found our beautiful home that we're in Right now.

[Lawrence]

Our little boy room.

[Emily Don Long]

Yeah. It's such a nice feeling to be able to.

[Ryan Reynolds]

Was there a time when you were so fed up you want to just in it? Kill the brand, or.

[Emily Don Long]

I thought you said, was there a time you wanted to in it, and I thought you meant the studio. And I was like, probably.

[Ryan Reynolds]

Right.

[Emily Don Long]

Did that.

[Lawrence]

Been there, done that, did that. Stanking up the joint.

[Emily Don Long]

No, no. What was. What was the original question about that?

[Ryan Reynolds]

I know it's not crazy.

[Lawrence]

What was your dark tower when you wanted to shut down?

[Ryan Reynolds]

Yeah.

[Lawrence]

The studio so you could no longer have sex in it.

[Emily Don Long]

Honestly, it is not a sex dungeon. It's only happened.

[Lawrence]

No, it's on the sixth floor, so it's not a dungeon.

[Emily Don Long]

True to sex.

[Lawrence]

Penthouse.

[Emily Don Long]

We're looking down on the soccer players across the street. No, I. That's what's actually getting me off, is I'm watching a song. Yeah. I think production and. Or the solo aspect of doing it all. Which, again, like, could be my own masochism. Exactly. I could hire someone.

[Ryan Reynolds]

Do you have plans to, like, maybe burden someone else with the woes that you put on yourself?

[Emily Don Long]

Yeah.

[Ryan Reynolds]

For money.

[Emily Don Long]

I don't think it's more of a burden. Here's where I'm at. Like, they don't make them like they used to. And I mean that in so many ways.

[Lawrence]

Gen Z.

[Emily Don Long]

It's like, I moved to New York and I interned and I worked so hard, and I Eat, sleep, breathe, eight sleep, whatever.

[Lawrence]

You ate, you slept, you breathed.

[Emily Don Long]

I. My job, Like, I woke up. I. Like, I was there, and then I went home. I was still thinking about it and coming up with ideas or sketching, and I'd come back and, like, I just. I'm just. I just. It's not.

[Lawrence]

These entitled little. Are not the ones. I'm saying it. They're not the ones that you want their resume.

[Emily Don Long]

I don't think. I just. I'm confused because, like.

[Ryan Reynolds]

Is that true, though?

[Emily Don Long]

Hold on. I want to say one thing. It's like, I don't. I'm confused. I don't understand where. And let me rephrase this. I've barely ever put out a job thing ever, so I'm sure there are these people out there. But it's like. And I don't know, but it's like, where are the people that, like, want to work towards something that's not about them? And it's like. I mean that in, like, a nice way. That's like, I'm not trying to be narcissist. I'M just saying it's like, like, yes, I will pay you for to do your job. And then it's like we're working towards something but it's like also it's like because it's such a small brand, it's like we get to do everything together and it's like you're making decisions with me and it' like, so we gotta.

[Lawrence]

Find somebody qualified and that person hasn't necessarily presented themselves. That's all.

[Ryan Reynolds]

Have you, have you looked for that person?

[Emily Don Long]

No. I don't know how, like, I don't even know how to send out invites.

[Ryan Reynolds]

Can they. How do they. How does someone that's listening right now if they want to work for you or do some work with you, like what do they do?

[Emily Don Long]

I need to be. Wow, dude. Like, I have been doing everything for the past six years and I can do it pretty well.

[Ryan Reynolds]

So like, like, if they're offended Jody Foster, they could assassinate the president. That would impress you.

[Lawrence]

Attempt to assassinate.

[Ryan Reynolds]

Attempt to assassinate.

[Emily Don Long]

Depends on which one. But all of them.

[Lawrence]

You need a grand gestures.

[Ryan Reynolds]

Should they DM you?

[Emily Don Long]

I had a yeah, yeah. Dm. No, because that's too easy. It's like email me and like email me with like something like that. I haven't heard. It's like I my one of my first jobs boss, whatever things was like someone said to the intern grew crew or whatever they were like, come to me with the solution. Not a problem.

[Lawrence]

Yeah, it's like classic. A classic.

[Ryan Reynolds]

It's like you're either problem, you're either problem identifier or problem solver.

[Emily Don Long]

Don't come to me with a question. I mean, shut the fuck up and figure it out back. I love questions. I actually had two professors in college say that I asked too many questions, which is crazy.

[Ryan Reynolds]

You should have a podcast.

[Emily Don Long]

I should have podcast.

[Lawrence]

Yeah. Because she has all the time in the world to just jap it up.

[Emily Don Long]

Yeah. And I'm so easy to talk to.

[Ryan Reynolds]

Oh, come on.

[Emily Don Long]

No, I just meant I get. I get nervous. I'm a little shy.

[Lawrence]

You're doing great, by the way.

[Emily Don Long]

But no, I mean, yeah, apparently I asked too many questions, but I love questions, so I take that back. I welcome questions, but it's like I want someone to like, I can do it. Do better than me if I already know how to do it. Like, take a load off of me. I mean, shout out to Emily. I had this amazing. Another Emily. I had this amazing shout out to me.

[Ryan Reynolds]

You hired someone named Emily to work at Emily Dawn Long?

[Emily Don Long]

No, it was before Emily Donlong, before I started the brand and I was doing this other thing. She was amazing and she knew exactly what I needed. And I think about her daily and like, yeah, I just, I want to be. Wow.

[Ryan Reynolds]

Where is she?

[Emily Don Long]

She's I think in L. A. Oh, prayers.

[Lawrence]

All right, family. Longtime listeners of the show will know that we've been rocking with skims. It's our favorite underwear brand. And shout out to them for rocking with us in 2025.

[Ryan Reynolds]

That's right, Lawrence. By the end of 2024, every single pair of underwear I had looked like spider man trying to hold back the. Just ripping apart, hanging on for dear life. Thankfully, I have santed all my friends to get me skims for the holidays. And now whenever I slip on a pair over my slim little tucus, feels like I'm flying first class no matter where I am.

[Lawrence]

Speaking of the holidays, we talked about holiday fits a bunch. Skims was my foundational element, keeping all my lines clean when I was suited and booted. It's the only underwear brand we wear, whether the 3 inch cotton briefs. Maybe you're going 5 inch on the inseam with the blend. Either way, we are wearing skims all year. Shop skims, men's and [e-mail] and for all of our local friends in the greatest city on earth, make sure you visit skims new flagship on fifth avenue and let them right out of this podcast. Who sent you? After you place your order, select podcast in the survey and select our show in the dropdown menu that follows. Thank you. Skims.

[Ryan Reynolds]

Would you hire her to. To be your number two at edl?

[Emily Don Long]

Yeah, that's confusing. Do you want a job? Come work for me. I miss you. That's.

[Lawrence]

Yeah, one too many.

[Ryan Reynolds]

Emily, you want to move to the east coast, not in a place that's just on fire all the time.

[Emily Don Long]

Yeah. Yeah.

[Ryan Reynolds]

Well, look it, you do work a crazy amount, right? I think last year you posted that in addition to having a great ass, you work 97 of the time. Emily, how does, how do you relax?

[Emily Don Long]

I don't know. Yes. Yeah. Yeah. I'm like a. I'm like a 17 years old stoner that, let's not put it age on that. I'm just like.

[Lawrence]

You're just a stoner.

[Emily Don Long]

I'm a stoner.

[Lawrence]

Timeless, ageless stoner.

[Emily Don Long]

Yeah, but like incredibly productive stoner. Like you would never know it.

[Lawrence]

Sativa.

[Emily Don Long]

I. My tolerance is so high. Like they do nothing. I could smoke anyone under a table.

[Ryan Reynolds]

Like really? Do you. Do you come with your best ideas while blazed out.

[Emily Don Long]

No, the funny thing is, is I've quit two times in my life. One was when I did my senior thesis in college, and the second time was when started this brand. Okay, so it's like, should I quit again?

[Lawrence]

I don't. You tell us.

[Emily Don Long]

My boyfriend would say yes. I also would say yes, but also, like, I don't think it, like, yeah.

[Ryan Reynolds]

Give a plug in Paris. You're gonna be good. Yo, yo. We got you. Don't worry. We got you.

[Lawrence]

You might be a frazzled nightmare.

[Emily Don Long]

Technically. No, no. It's funny because I was just there in September, and my, like, vape pen didn't work, and my friends.

[Ryan Reynolds]

You didn't have the converter?

[Emily Don Long]

No, my friend Savannah, like, hooked me up with someone, and it was fantastic.

[Ryan Reynolds]

I'm sure you'll be able to find.

[Emily Don Long]

And then I was like. I was like, what the. Have I been smoking in New York? Because I was like, that was amazing.

[Lawrence]

Off that snail pack, dude.

[Ryan Reynolds]

Yeah. Eric Adams.

[Emily Don Long]

I don't know. I have. I'm trying to focus more on health. I got stress is real. And last year, last, I had. I got Bell's palsy in my left side of my face from stress, one would say. But it's like, who's to say? It was. I was LA at the time, and I just done my, like, Bennett had his furniture solo show, and we did our little poof collab and great lightsman incredible light song. We're. We're doing our showroom in Paris together, me and Seline.

[Ryan Reynolds]

Few years ago, I made the mistake of inquiring how much a lamp would cost.

[Emily Don Long]

You don't want to. You don't want to know. You don't want to know. They're beautiful.

[Ryan Reynolds]

Now. Now I have something to aspire to.

[Emily Don Long]

Absolutely. We're working towards that. Sell some more of your.

[Ryan Reynolds]

I'm gonna have to sell a lot more for these lamps.

[Emily Don Long]

No, no. He's amazing.

[Lawrence]

But you got Bell's palsy from stress.

[Emily Don Long]

I don't possibly. We'll say it's stress, but it's like, yeah, I got. I got Bell's palsy, and it's like, that was wild. And it makes you realize so much about life and stuff. And what do you realize?

[Ryan Reynolds]

Like, Kylie, it's your year of realizing things.

[Emily Don Long]

Well, like, dude, like, we're all insecure and like, whatever. But then it's like, oh, like, my face is stuck.

[Ryan Reynolds]

And was it stuck in a good pose?

[Emily Don Long]

Like, I have to say, I got the good end of it. Oh, wow. Like, it's like most people, like, there's droops. Like, mine got.

[Lawrence]

Oh, yeah.

[Emily Don Long]

Guys, I got snatched. Wow. And I was like. I was like. I was like, who do I have to call you? The other side. I was like, I look great.

[Ryan Reynolds]

You like photoshopping? Like, no, literally, I was like, all.

[Emily Don Long]

The selfies, it was like, Daniel Arnold was like, should we take pics? And I was like. At the time, I was, like, so upset. I was like, no. And then I was like. I was like, I wish that we did, because it was like my face was wild.

[Lawrence]

But you survived.

[Emily Don Long]

I survived, Yeah. I went to, like, acupuncture four times a week, essentially for a month, and got it back, like, right before I went to Japan, and. Which is amazing. And. Yeah. So I guess, like, you asked, what do I do to relax? I'm, like, trying to, like, not work so much. Yeah.

[Ryan Reynolds]

What's the health journey?

[Emily Don Long]

And just like, yeah, health.

[Ryan Reynolds]

What are you doing?

[Emily Don Long]

Wealth? I like Pilates. I also recently found out I have something called eds.

[Ryan Reynolds]

That's edl. What's eds?

[Emily Don Long]

I don't have no idea what it stands for, but it basically just means.

[Lawrence]

You'Re erectile dysfunction syndrome.

[Emily Don Long]

Yeah, exactly. Basically just means you're hyper mobile. And so it's like, yoga was always too easy for me. And because it's like, I'm hyper mobile.

[Ryan Reynolds]

Like, you're stretchy, you're bendy.

[Lawrence]

You were diagnosed with the superpower.

[Emily Don Long]

I would, like, overdo something, or it's like. And then you end up hurting yourself. And now I've, like, hurt my shoulder and stuff like that. So it's like, I think trying to work less and, like, de stress. Like, I get so worked up over production.

[Ryan Reynolds]

Okay, we talked about. You did this thing with Tyler, right, in which you created a couture thong based on an Everlast boxing short. Did you get in trouble with Everlast for doing that boxing thong?

[Emily Don Long]

No. Could have, but no.

[Lawrence]

Skated.

[Emily Don Long]

Yeah. Shout out to their team. But, like, they reached out and they were like, hey, we're doing Tyler's video tomorrow. We need this. And I was like, okay with this.

[Ryan Reynolds]

About getting it. This is about getting the actual song on Tyler.

[Emily Don Long]

Yeah, yeah. Because I had done the couture collection in February.

[Ryan Reynolds]

Right.

[Emily Don Long]

And launched a couple of those.

[Ryan Reynolds]

But that wasn't with Everlast, right?

[Emily Don Long]

No.

[Ryan Reynolds]

Did they see it?

[Emily Don Long]

Never been.

[Lawrence]

But when Tyler put it on her.

[Emily Don Long]

Button, Tyler put on. They saw it. Yeah. So have you seen Robin Hood Men in tights?

[Lawrence]

Yes, of course.

[Emily Don Long]

Classic Mel Brooks. So she's wearing this like metal clad panty in it. That is chassis belt.

[Lawrence]

Yeah.

[Emily Don Long]

Chassis, yeah.

[Ryan Reynolds]

And it was there a merkin.

[Emily Don Long]

It's the. No, but it was like it, like what you saw, like, I did a beaded version of. So it's like I like, like, like recreated the like metal clad version that was in the movie as a beaded version and then. Yeah. So anyway, point being, they got it. They shot it. I got it back. I didn't think anything of it. And then like 7pm at night, they're like, music video comes out tomorrow. We need confirmation from Everlast. And I was like, yeah, I heard. It's fine. Yeah, they solid. They loved it.

[Lawrence]

Huge fans.

[Emily Don Long]

Yeah, yeah, yeah. And they're like, no, like, we need. We need physical confirmation from them. And I was like, yeah, cool. Yes. And I. A friend of a friend had reached out in February when I did it and they were like, they knew someone at lever last. They were like, if you ever want me to like show it to them. And I was always like, no.

[Lawrence]

Right.

[Emily Don Long]

I don't want to get sued.

[Lawrence]

Crazy.

[Emily Don Long]

And then. Yeah. Anyway, we. We reached. They reached out to them and like somehow got a hold of them like that morning and it got approved and the Tyler differ. Yeah. And then like the music video came out. The entire Everlast team, like followed me and like, liked it and like, solid. And I actually met up with them in Miami and. Yeah.

[Ryan Reynolds]

Nice.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

So you didn't get in trouble for.

[Emily Don Long]

I didn't get in trouble. And like, maybe we're gonna do something.

[Lawrence]

Oh, wow. Look at that.

[Emily Don Long]

It ended up being positive.

[Lawrence]

Everything's coming up.

[Emily Don Long]

No, no. Being sued.

[Ryan Reynolds]

I feel like you could sell that game worn Tyler thong for a lot.

[Lawrence]

That's an anti chastity belt when she puts it on.

[Emily Don Long]

Yeah. I was also, like, impressed. Like, did you see the video? Like, she was like, like fully wet in that and I was like, it like, not.

[Lawrence]

She wasn't the only one.

[Emily Don Long]

She was like. She was in a car wash and. And then. And I was like, it came back in perfect condition and I was like, they're pros. Yeah.

[Ryan Reynolds]

They dry cleaned it.

[Emily Don Long]

I don't know what they did, but like, it looked great. Like, wow.

[Ryan Reynolds]

Getting a thong on Tyler, that's got to be a career highlight for anybody.

[Emily Don Long]

Yeah. Yeah. And it also looked incredible on here.

[Lawrence]

Seconds only getting a thong off of Ty.

[Emily Don Long]

That's. We could be. My bad.

[Lawrence]

That's why I'm here.

[Ryan Reynolds]

Do you have.

[Emily Don Long]

Have.

[Ryan Reynolds]

So you. You've done a few collabs right? Everlast, Kind of unofficial collab. The Maximum Henry belt that's going crazy. Do you have a dream collaborator that you love to work with? One day, there's another brand that you would love to do something with.

[Emily Don Long]

I. I mean, I'm like, topo Chico. I'm just kidding. I'm just looking at that.

[Lawrence]

What's in the room?

[Emily Don Long]

Yeah, I'm like, what's in the room? No, not throw van. Pump rules. Whose hat is that?

[Ryan Reynolds]

It's James Kennedy's.

[Lawrence]

A kid. A dude made them for us. They're, like, custom. Thank you, guy. I forget your name. I'm sorry.

[Emily Don Long]

Right now, nothing is coming to mind. But, like, I don't know. I mean, like, I photoshopped it, and so that would be cool, like, getting everyone. Like, all the F1 boys. Like a Wanda. Yeah, something like that. I, like, photoshopped it a year ago, like.

[Ryan Reynolds]

Yeah, you're gonna get a red one to Lewis now.

[Emily Don Long]

I need to get a red one to Lewis.

[Lawrence]

You love F1.

[Emily Don Long]

I'm a fan.

[Ryan Reynolds]

Who's your favorite F1 driver?

[Emily Don Long]

I don't know that I have a. I mean, like, Charles, obviously. Little French.

[Ryan Reynolds]

Is he number two in Ferrari now or did he get. Who left?

[Emily Don Long]

Carlos left.

[Ryan Reynolds]

Okay.

[Emily Don Long]

Lewis is now there. I don't think it's fair to Carl to, like, say that he's number two just because Lewis now took over. But, like, sure.

[Ryan Reynolds]

To say we should say they got to put themselves on the track. What do you think of Charles? The clouds, his gridwalk fits or his fits in general?

[Emily Don Long]

Yeah, yeah. Dream collab would be, like, fixing all of them.

[Lawrence]

I could. I guess Lewis has a good rep in terms of his grid walk.

[Emily Don Long]

Lewis, he's trying dresses in fashion clothes. I don't even know what I just said. Like, what are.

[Lawrence]

Like, lv.

[Emily Don Long]

I don't. I'm not.

[Ryan Reynolds]

I'm not into everyone else just wearing, like.

[Emily Don Long]

I'm not into the whole, like, drip.

[Lawrence]

Yeah, yeah, yeah. No, we're not either.

[Emily Don Long]

Yeah.

[Lawrence]

We're on the same page.

[Emily Don Long]

Yeah. Not my.

[Lawrence]

Unless it's Tyler's drink.

[Ryan Reynolds]

The only gas I want is burning that, you know, rocket fuel temps launch these guys 200 miles around the track. What about George Russell, former guest of the pod.

[Lawrence]

That's right. Shout out.

[Ryan Reynolds]

George Fel.

[Emily Don Long]

God. Yeah. I mean, where is he at?

[Ryan Reynolds]

I think Mercedes.

[Emily Don Long]

He stayed at Mercedes.

[Ryan Reynolds]

I think.

[Emily Don Long]

Yeah. Yeah. I'm gonna say yes.

[Lawrence]

But a lot of these guys also like George. The whole thing is like. Like, you know, he has a brand dealer, had a Brand deal with Bell. Bell Staff. So he's wearing Bell Staff because that's his job, right?

[Emily Don Long]

Yeah, yeah. But like, doesn't mean, like, you can't.

[Ryan Reynolds]

They dress well, dress better, for sure.

[Emily Don Long]

My thing is, like, everything is fit to me. You can get clothes anywhere. You can buy clothes at Walmart. You just need to know how to dress your body.

[Ryan Reynolds]

I think Charles Eclair is kind of. Maybe I'm thinking of someone else. But isn't he like a. A, like an off white, like, luxe streetwear guy?

[Emily Don Long]

Yeah, he just. Like, his pants are, like, too big. And then also, I think you're thinking of Gas.

[Ryan Reynolds]

Yeah, that guy.

[Emily Don Long]

They just keep getting younger, though.

[Ryan Reynolds]

I know.

[Emily Don Long]

And their pants keep getting tighter.

[Ryan Reynolds]

Well, they're European.

[Lawrence]

Yeah. They're Euro trash. Let's be real.

[Emily Don Long]

But, like, can. As a male, can you, like, try and. I don't. I don't understand.

[Ryan Reynolds]

No, I can't.

[Emily Don Long]

If you're hips are a certain width, why would you want. Why. Why do you wear.

[Ryan Reynolds]

I don't think. I don't think men think holistically or cohesively. They're just like, oh, pants, Put them on. But how should guys be dressing in 2025? In EDL's opinion?

[Emily Don Long]

I dress and. Or make things. Like, I'm running around, I'm doing shit. So I want stuff to be wearable, but speak for itself. Right?

[Lawrence]

Form and function.

[Emily Don Long]

Yeah, I don't. I'm not into the, like, over accessorized stuff.

[Lawrence]

Doing too much.

[Emily Don Long]

Doing too much. We like it clean. We like a classic. Like, I'm a J. Crew girl. Like, that was like my dream job. Like, old, old. Yeah, yeah.

[Ryan Reynolds]

Like, yeah, from the South.

[Emily Don Long]

What?

[Lawrence]

Even being from the South. J. Crew.

[Emily Don Long]

Really? Yeah.

[Ryan Reynolds]

Would you ever go if J. Crew came, though? Yo, we like your.

[Emily Don Long]

We.

[Ryan Reynolds]

We with you, Emily. But, like, we want you to come in house.

[Emily Don Long]

I'm like, old school. Like Jenna Lyons. J. Crew. Like, I used to have the biggest crush on it.

[Ryan Reynolds]

Do you with the new Real Housewives New York, or do you think there's no way that they can top the. The true Goats, the Ramona singers, the Sonias, the true drunks.

[Emily Don Long]

I think that they are a little too aware of themselves.

[Lawrence]

That's all reality tv, though, right?

[Ryan Reynolds]

Yeah, yeah, yeah.

[Emily Don Long]

I don't know. Last season of Love Island USA was amazing. Not aware of themselves.

[Ryan Reynolds]

Did you see Kendall's hole?

[Emily Don Long]

Like, Kendall. Kendall.

[Ryan Reynolds]

Yeah.

[Emily Don Long]

I never. I could never find the pictures online.

[Ryan Reynolds]

Well, because they're videos.

[Lawrence]

Yeah.

[Emily Don Long]

But I saw a screenshot of like, because he was like, on a bed. And there was like a. Like a.

[Lawrence]

Just go to Twitter and Google or. And search Kendall's hole and you'll find it.

[Emily Don Long]

Yeah, I don't, like, look too hard.

[Ryan Reynolds]

It was well. It was well manicured, I'll say that. Wait, so if J. Crew came, Colin with. Is there a world where you end EDL to go work at J. Crew to, like, satisfy childhood EDL's dreams?

[Emily Don Long]

Yeah. Yeah.

[Ryan Reynolds]

Really?

[Emily Don Long]

Yeah.

[Ryan Reynolds]

You would give it all up if the right job came, Colin.

[Emily Don Long]

You mean, like, drop the brand?

[Lawrence]

Yeah, that was a stipulation. And being hired.

[Emily Don Long]

Two things. I think I have a shit ton of ideas out there, and I'm happy to share a lot of them because, like, for the right price, they're exactly there. They, like, span so much. Because I've done. I've worked at luxury brands, I worked at contemporary brands. I've worked with celebrities I've worked with. You know what I mean? So it's like, whatever. But, yeah, I think happy to consult. But, like, I always want to be, like, making. So it's like, I don't know that I would want to, like, sell the brand or like, you have some ideas.

[Lawrence]

That fit in a mall better than in your product offering.

[Emily Don Long]

I. Okay, circling back, I think I said that, like, I'm, like, obsessed with, like, market research. Like, I, like, when I'm traveling, like, I was just in London and, like, I was. Because I'm working on a bag. I was like, like, looking at, like, what everyone is using and wearing and why and asking questions and, like. Yeah, I'm just, like, interested in why people wear and use what they do.

[Ryan Reynolds]

Circling back to what guys wear.

[Emily Don Long]

Yeah, I didn't answer that. No.

[Lawrence]

No.

[Ryan Reynolds]

So you want them to be, like, classic, comfortable. So kind of in the same vein as you, Is that right?

[Emily Don Long]

Yeah, it's like, I'm wearing, like, sweater and jeans or sweater and trousers for the most part in. In winter anyway. It's like, I just want that to, like, speak for itself. Like, nice, fitted pant. Like, nice. And then, you know, you've got your, like, EDL bell, your EDL jewelry, whatever.

[Ryan Reynolds]

What do you see that you hate on guys? What sucks?

[Emily Don Long]

I think we kind of touch base on that. I don't, like, like, pant with an understanding silhouette. I don't understand, like, why. I watch a lot of Love island, but it's like. I don't know. I don't understand the, like, skinny pant.

[Ryan Reynolds]

Yeah, they show off their muscles, but.

[Emily Don Long]

Like, the cats who finds that attractive? And I can See your muscles when you have your clothes off.

[Ryan Reynolds]

True.

[Emily Don Long]

You don't need to do that with the clothes on.

[Ryan Reynolds]

Why buy the. Why buy the cow.

[Lawrence]

Cow when you can get the milk for free?

[Emily Don Long]

What was that from?

[Lawrence]

That's just an idiom.

[Ryan Reynolds]

It's a farmer saying.

[Lawrence]

No, but just about not having sex before marriage, typically. Historically.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Do you dress the men in your life or affect the way they dress?

[Emily Don Long]

I mean, like.

[Ryan Reynolds]

Yeah, like, make your dads wear the. Jeff.

[Emily Don Long]

Yeah. I was about to say. I was like. I was like, I just went home for Christmas, and, like, I was like, here are your Jeffs. Like, this is your Christmas present.

[Lawrence]

But, hey, Jeff, here's a Jeff.

[Emily Don Long]

I think yes and no. I would never tell someone, like, what to do. But, like, I can be like, that looks nice on you.

[Lawrence]

Positive reinforcement.

[Emily Don Long]

Positive reinforcement. And, yeah, obviously, I want people to, like, wear, like, my clothes. Right.

[Lawrence]

The ultimate compliment.

[Emily Don Long]

Yeah. Yeah. I don't know. But, like, I guess I'm looking at it more in, like, a friend standpoint. Like, all my boys wear my. And, like, that makes me chicken or the egg, though.

[Lawrence]

Are they your boys because they wear your. Or do they wear your. Because they're your boys?

[Ryan Reynolds]

Both chicken and egg.

[Emily Don Long]

Yeah. That's a good one.

[Lawrence]

Thank you.

[Ryan Reynolds]

Omnivores dilemma.

[Emily Don Long]

If you're wearing my shirt, you're my boy. But, like, you know.

[Lawrence]

Yeah, yeah. But if you're my boy, I'm gonna get you some.

[Emily Don Long]

But I also feel like I wouldn't make something that my boys wouldn't wear.

[Lawrence]

Of course. Right.

[Emily Don Long]

So it's like, I'm not gonna put something out that, like, boys. Your muse, kind of.

[Ryan Reynolds]

That's fire.

[Emily Don Long]

Yeah. My.

[Ryan Reynolds]

Do they know? Do they know that?

[Emily Don Long]

Sort of. Yeah. Like, it's like, my friends and, like, I'm constantly asking my friends questions, what are you missing from your wardrobe? Like, what is it that you feel. You know what I mean?

[Lawrence]

Like, market research.

[Emily Don Long]

Market research.

[Ryan Reynolds]

Boy research.

[Emily Don Long]

Boy research.

[Ryan Reynolds]

Another Jeff did that. Jeffrey Epstein. Oh, no, he did girl research. Gotta ask you.

[Lawrence]

Jesus Christ.

[Ryan Reynolds]

Unisex clothing is kind of like a big part of the brand, right? Kind of like the. You know, something for everyone. Is that still the future, just in general? Unisex johns. I feel like there's a moment where it's like everyone was just, like. It almost became too much of a thing.

[Emily Don Long]

Unisex.

[Ryan Reynolds]

Yeah.

[Lawrence]

Headline bait.

[Emily Don Long]

Yeah. I think there was a large focus on menswear the last couple years, and everyone.

[Ryan Reynolds]

Too much, if you ask me.

[Emily Don Long]

Yeah. Like, ever. Like, and then any women, like, everyone's like, oh, okay, so we'll shift that. So I think it's two parts to this. It's like, do you need to gender ify clothes? Can anyone wear anything?

[Ryan Reynolds]

Yes.

[Emily Don Long]

You know what I mean? I. I question that myself, because it's like, I am making. I'm gonna do quotes right now, but I'm making women's wear because they're dresses.

[Ryan Reynolds]

Right.

[Emily Don Long]

Or, like, you know, a slinky tank top. I don't necessarily see you in that.

[Ryan Reynolds]

I would honestly.

[Lawrence]

You talk to the sluttiest guy and.

[Emily Don Long]

Yeah, but, like, that's a good.

[Ryan Reynolds]

That's a good year.

[Emily Don Long]

The Jeff shirt is, like, a men's traditional cut, but, like, very much across the board is men's, and women's looks great on chicks are. Are. Exactly.

[Ryan Reynolds]

And they buy too.

[Emily Don Long]

Yeah, yeah. So it's like, I don't know. I'm just dressing the people in my life, and this is kind of the.

[Ryan Reynolds]

Forming the echo chamber that you. That you say living underneath the EDL rock.

[Emily Don Long]

Yes.

[Ryan Reynolds]

Which you want to be like a little bug. Like a ladybug. Yeah, there it is. But jewelry, which you are making, that is now unisex. It's tricky though, right? With guys especially, like, we had a big ring moment, Watch guys, et cetera, et cetera. What jewelry, in your opinion, looks best on guys? And what should they maybe, like, stay away from?

[Emily Don Long]

So I'm like a hands man. Like, I hear, like, what does that mean?

[Lawrence]

No, I get it.

[Emily Don Long]

Like, obviously, because I make everything by hand. Like, I, I, I look at hands. So I like a ring, I like a bracelet, I like a watch. But I'm always super impressed when someone has a nice cufflink on. And I'm not just saying that because, sure, I just made cufflinks, but I will know that's because I was like, it's so impressive. I have a friend's Christmas party they go to every year, and I'm always like, when the guys are wearing their tuxes, and I don't know, I just think it's great. Have you ever been to the cufflink guy? And it's coming to me, but there's a cufflink guy in the. Yeah, yeah. On, like, 23rd. It's amazing. It's in the pavilion.

[Ryan Reynolds]

No, but I need to go.

[Lawrence]

And he just specializes in cufflinks.

[Emily Don Long]

Yeah, look it up. It's on, like, 6th or 7th. In between, it's either 23rd or 28th. And it's in this. I'm going to start saying some words. You can type any of this into Google. But it's like like vintage pavilion thingy thing and it's like furniture, but it's like you walk in and there's two floors and then everyone has like a little pod.

[Ryan Reynolds]

Yeah. A little kiosk.

[Emily Don Long]

Kiosk. Yeah. And holy.

[Ryan Reynolds]

Really?

[Emily Don Long]

Name anything.

[Ryan Reynolds]

Anything and he'll make it or he has it.

[Emily Don Long]

He has it. It's incredible.

[Ryan Reynolds]

I think cufflinks. That was like at this point in our lives, I feel like I have very few kind of holes in my wardrobe. Cufflinks was one where I just had like cuz you wear tux or a French cuff shirt stuff so infrequently, but when you do, you're like, these are the cufflinks I gotta get. I gotta wear with this. Which is why when I saw the carriage show cufflinks, I was like, I. I need these for like the one two times a year that I'm wearing cufflinks. I need these.

[Emily Don Long]

Right.

[Lawrence]

In case of emergency.

[Emily Don Long]

Yeah, it's fun too. You can like dress it up or dress it down.

[Lawrence]

Especially if your closet is full of Jeffs. Right. You gotta. You could go with, you know, just a normal button out the box 100%. Or you could fucking jazz it up and do something sexy.

[Emily Don Long]

Exactly.

[Ryan Reynolds]

What about in menswear? Just sticking to menswear real quick because like we've been preaching this for better part of a year now or coming up on a year, but we and. And the people that voted in the 50s agreed with us that we are currently living in a post trend world where like all the trends that are being forced down our throats are really just coming from the powers that be or made up by the media just to get clicks and likes and shares and outrage, basically. Do you agree from the perspective of a designer that trends are kind of just not really what's pushing people to like express themselves right now? Or are we wrong?

[Emily Don Long]

Your argument is that people are too aware of trends or both aware and.

[Ryan Reynolds]

Also not driven by them. Like something's. I'm told that something to trend. Like I'm like, all right, sure dude, keep it, keep going. Because like two days later there's gonna be another core or viral stunt. John or whatever must have.

[Emily Don Long]

Yeah, I like am overwhelmed by the, the whole Internet trend thing. Like it's like. And we kind of touched on this. You were like, what's the longevity of like a. How long does like a piece last? It's like that's what's scary.

[Lawrence]

It's because it's like you can here Today, gone tomorrow.

[Emily Don Long]

Yeah, exactly. But I like having said that, the trend right now is like, like classic, like going back to like clean, just basics. So it's like, is that a trend or is that just us being normal?

[Ryan Reynolds]

Is it a reaction to.

[Lawrence]

Yeah.

[Ryan Reynolds]

Just a hyperdrive of trends.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Where it's like I'm foregoing all this chasing the new. I'm just gonna go with what works for me and has always worked that.

[Emily Don Long]

And like, I think like, aren't we all like so like tired of consuming and buying and like looking and like, I don't know, for me it's like.

[Lawrence]

Nearly no evil consumer me.

[Emily Don Long]

But like, you don't get bored of like just like looking at everything?

[Lawrence]

No.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

I think hobbies for me it's. It's more about focusing on like the minutia.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Which is like the cufflinks.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Or like little jewelry things or like little, little tweaks on things versus like, oh, everyone's gotta buy this one big statement, you piece or whatever.

[Emily Don Long]

Right.

[Ryan Reynolds]

Or everyone's like doing whatever. Rave pants or some, you know.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

For me, that's just me.

[Emily Don Long]

Yeah. I'm over the street wears. Oh, yeah. Yeah. All of it.

[Lawrence]

I think everyone is right. Hence the return to classic menswear. And there's some guys that are just doing the classic thing because it feels.

[Emily Don Long]

Right now I think we should actually all go back to like sexy back error. And we should always put suits on and shiny shirts. Yeah.

[Lawrence]

Three piece suits.

[Emily Don Long]

Yeah.

[Lawrence]

Fedoras.

[Emily Don Long]

Yeah.

[Lawrence]

Stomp a disco ball.

[Ryan Reynolds]

Big CZs. What were you doing before you launched your brand?

[Emily Don Long]

What was I not doing before I launched my brand? I was a designer and like straight out of school was like assistant designer for like couple, like, I worked at a couple luxury brands. I did a couple contemporary brands. I learned so much and got that realization of like, maybe I don't want to be giving all my ideas to like someone else and zero recognition. And dipped out of that real quick. And I was at Vogue really quickly and then I was at Purple magazine really quickly, which led me to LA because Olivia and I like moved the office from Mr. Zombie, Mr. Zara, Mr. Purple from New York to LA. So I was in like Paris, LA and New York a lot. And then I was in LA for like a bit because of that and kind of accidentally dabbled in like celebrity styling and did that very briefly and realized that was not my jam. But I guess what I specialized in with them was sourcing and buying vintage clothing and like making them custom pieces. And so through that, I kind of.

[Ryan Reynolds]

Like started the brand and realized you were a doer. Get her doner.

[Emily Don Long]

Yeah, I was like, I. It's not for me.

[Ryan Reynolds]

Is it true, like the, like being on the. The bottom rungs of the fashion industry, especially on the design side, that you do just have to like, eat and just like grin and grin and eat.

[Emily Don Long]

Shit it in what aspect or which.

[Ryan Reynolds]

Part of just like the stereotypes about. About coming up in the fashion industry. Like, we came up kind of on like the media PR side and definitely had to just like grin and eat until we were in a position where we could be like, you guys, like, we're gonna go do it on our own. Is it true on the design side, like all the just horror stories you hear of, I don't know, just not getting appreciated, Underpaid, like working for other brands. Overworked. Yeah.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Just ground to the bone.

[Emily Don Long]

Yeah. That was, I mean, it feels like forever ago when I did that, but also like yesterday because I think about it all the time when I'm like working on my own ship. But yeah, I mean, like, I was like at one point, my boss had left and I had become like the head designer. And then I had two season designers and I was still the fit model because like, like, you know, and I was like, I don't want to be doing this and like getting naked in front of my ears and then like, you know what I mean? But like, you know, we make it work and like, I've learned so much at all my job. So it's like. But wouldn't go back.

[Lawrence]

Yeah, but you're still working 97 of the time by your math anyway.

[Emily Don Long]

Still have a great ass. But it's like, I.

[Ryan Reynolds]

But now you are the one grinding yourself down to a nub.

[Emily Don Long]

Not. Yes. Yeah.

[Ryan Reynolds]

It's self impatient.

[Emily Don Long]

I'm like, does that feel better? I don't know.

[Ryan Reynolds]

It's masochism versus sadism.

[Emily Don Long]

I don't know exactly.

[Lawrence]

Inflicting pain on others versus yourself. But it's that agency that you now have that you maybe didn't have before, right?

[Emily Don Long]

Yeah, obviously. Being my own boss is like, amazing.

[Ryan Reynolds]

Speaking of sadism and masochism, talk about working in the fashion world. What about dating within the fashion world? Is that a nightmare? Yeah, it is. The four straight dudes available.

[Emily Don Long]

Yeah. Yeah. It's like, what's left?

[Lawrence]

The lady doth protest too much.

[Emily Don Long]

It's been interesting. And like, yeah, I don't know. It's like we keep. We keep referencing this, like, joke post that I did For Valentine's Day, like last year or last. Last year where I posted a photo of me wearing a dress that I made my ass looks great. I said, I work 97. And I was like, I'm single. But it's like, I don't. I don't. It was a joke. But it's also like, I don't know. I didn't know at the time if like people knew that I was single. And like, I did. Like, it's. It's also like, I don't know if people were intimidated, but like, no. No one was reaching out.

[Lawrence]

Oh, really?

[Emily Don Long]

Yeah.

[Lawrence]

Was that a thirst trap by design, like, or self love maybe?

[Emily Don Long]

Here's my thing. Fuck.

[Lawrence]

Period. Fuck.

[Emily Don Long]

I'm really. I hears I'm going to say this. I don't understand men thinking that, like, women post pictures to get attention from other men. Like, there really needs to be an understanding that, like, we post pictures that might be sexy. And of course we understand that men are gonna like it. But like, it's for our girls and like us.

[Ryan Reynolds]

Yeah.

[Lawrence]

I mean, we're doing the same thing with Fitbit 97.

[Emily Don Long]

You know, like 3%. Like, yeah, we look hot. We know. Of course. Like, sure, someone's gonna like this. But like, like, was I. No, it's like, so what's the response you're looking for?

[Ryan Reynolds]

Like, girl, like your girl. You just being like, yes, yes, slay queen, great ass.

[Emily Don Long]

But that's like, usually is like the. The response. But that's not where I was going with.

[Ryan Reynolds]

But so doing that.

[Emily Don Long]

But having said that.

[Ryan Reynolds]

Entice the fashion boys to float into your dms.

[Emily Don Long]

Not that I was trying to get that. I guess I was because I did post Unbound, but it's like. Yeah, I don't. I don't know. I don't know if it's like, like because I have my own brand or like, whatever. I don't know. I don't know if you're flex.

[Ryan Reynolds]

Are you intimidated? Do. Are you intimidating to guys, you think?

[Emily Don Long]

I can't answer that because I'm not a guy.

[Ryan Reynolds]

True. Fellas, weigh in.

[Lawrence]

Or don't.

[Emily Don Long]

Or don't.

[Ryan Reynolds]

Yeah, actually DM Lord see him work.

[Lawrence]

No, don't do that either.

[Emily Don Long]

Yeah, yeah.

[Lawrence]

I'm not the go between.

[Emily Don Long]

But yeah. No, I like. But her fashion I did meet. Yeah.

[Ryan Reynolds]

Our fashion guys specifically, like their own.

[Emily Don Long]

Nightmare and like, like dating them.

[Ryan Reynolds]

Yeah.

[Emily Don Long]

I feel like I went on like one dude who like, just wanted a Jeff and like, genuinely.

[Ryan Reynolds]

He didn't have like 300.

[Lawrence]

Like, apparently not.

[Emily Don Long]

Damn.

[Lawrence]

You're a cheap date.

[Ryan Reynolds]

Where do you guys go? Where's your date?

[Emily Don Long]

To him? Like, I'm just saying. It's just.

[Lawrence]

No, that's.

[Emily Don Long]

I'm saying he kept talking about the Jeff, and I was like, trying to.

[Lawrence]

A shirt dude?

[Emily Don Long]

Yeah. I don't know. But like. Yeah, I don't know. I don't know.

[Ryan Reynolds]

Like, what's the archetype of New York City guy that is the most toxic to bring into your life? You got the skater boys, you got the art guys, you got the fashion fellas. You got the finance bros. You got the crypto real estate.

[Emily Don Long]

The question is, who do I not want to date?

[Ryan Reynolds]

Or who is the worst New York City guy to date or to have in your life?

[Emily Don Long]

You're gonna make me say that?

[Lawrence]

Yeah.

[Emily Don Long]

Yeah.

[Lawrence]

Let's just cross them off the list right now. This is good for you.

[Ryan Reynolds]

Yeah.

[Lawrence]

Should be therapeutic. It's not soccer players.

[Ryan Reynolds]

He's going through the other archetypes. Let's go through them again. The finance.

[Emily Don Long]

Yeah, I want to hear them again.

[Ryan Reynolds]

Finance bros. Tech guys.

[Lawrence]

Skaters.

[Ryan Reynolds]

Fashion fellas. Skaters.

[Emily Don Long]

Art boys skaters, obviously, but it's like, not. I would say everyone is taken in some. We're still looking for our girls, right? Always, Always making sure.

[Ryan Reynolds]

Always. What are you wearing on our first date, though? Are you wearing a Jeff so the guy can talk about it?

[Emily Don Long]

No, absolutely not. I think because, like, I work. Like, I'm like, I dress like a boy. Like, I'm just working all the time. Like, I try to look a little.

[Lawrence]

More from the studio to the bar.

[Emily Don Long]

Yeah, yeah. We like, we like to accentuate the ass if needed, if we can. So with these nice pants.

[Ryan Reynolds]

Okay.

[Emily Don Long]

And like. Yeah. I don't know. A nice top. I like. I. I don't know. I don't think you have to, like, try too hard.

[Ryan Reynolds]

What should the guy be wearing on the first date?

[Lawrence]

This is a million dollar.

[Emily Don Long]

A boot with a heel.

[Lawrence]

Really? Oh, height fishing.

[Emily Don Long]

You think that's why guys wear boots with heels?

[Ryan Reynolds]

Yes. Are you joking me?

[Lawrence]

I literally. Patient zero.

[Ryan Reynolds]

Yeah.

[Emily Don Long]

Yeah.

[Lawrence]

Even with my wife. Who knows how tall?

[Ryan Reynolds]

You know any first dates my camons have been on?

[Lawrence]

I gotta. Right? Even for this part, I'm like, well, how tall is Emily? I can't. In the picture. I got to be like, at least, right?

[Emily Don Long]

Yeah. I don't know.

[Ryan Reynolds]

How tall are you? Five'nine does the guy have to be taller?

[Emily Don Long]

I think people are. I. I've gotten people asking. Yes.

[Ryan Reynolds]

Okay.

[Emily Don Long]

No.

[Lawrence]

You're going to hurt some feelings.

[Emily Don Long]

Yeah, no, no. Like, I'VE dated short kings. Yeah, yeah, yeah, yeah, yeah. But like, answer. So, no, this is always nice, you know? Right.

[Lawrence]

Oh, I see. Right, right.

[Emily Don Long]

This is nice.

[Ryan Reynolds]

So no heeled boot.

[Emily Don Long]

No heeled boot.

[Ryan Reynolds]

What else.

[Emily Don Long]

What's the question again?

[Ryan Reynolds]

What shouldn't they wear in a first day? What about cologne? About scent.

[Emily Don Long]

Oh, for me, huge. Because my dad traveled and I would get the waft of his cologne.

[Lawrence]

Sense memory.

[Emily Don Long]

Sensory. Sensory memory. Memory.

[Lawrence]

Something like that.

[Emily Don Long]

Yeah. Yeah. So, but like, could I name a scent that I liked? You.

[Lawrence]

You just know it when you smell it.

[Emily Don Long]

Yeah, I just know when I smell it.

[Ryan Reynolds]

All right.

[Lawrence]

The nose knows.

[Ryan Reynolds]

Yeah, so what? Keep it simple. Keep it classic. On the first date with no healed boot.

[Emily Don Long]

And yeah, I don't think you should try too hard. But it's like, also, what. What are. What are. What does one do on a first date?

[Ryan Reynolds]

It's a job interview.

[Emily Don Long]

I mean, my man's met me in Japan on our third date.

[Ryan Reynolds]

He like, flew to Japan to see you.

[Lawrence]

Damn, that's setting the bar high.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Did he show up all jet lagged and groggy? Let me just sleep like that.

[Emily Don Long]

No, no, he's good. He's ready to go.

[Ryan Reynolds]

Damn. Yeah, Mr. Boss. Coffee?

[Emily Don Long]

Yeah, it's like, no bar. Bar is high, though. It's like, I don't really know how.

[Ryan Reynolds]

All right, fellas, so if you listen to this, make sure you save up for a flight. Speaking which, Emily, how much money do you make?

[Emily Don Long]

What? Yeah, like, nothing. I'm broke. I'm like. I'm like, can I pay rent this month? I. I am lucky. I somehow make rent every month.

[Ryan Reynolds]

What do you. Besides rent and besides your own business?

[Emily Don Long]

I live a comfortable. Like guys. I like things.

[Lawrence]

Right.

[Ryan Reynolds]

You pay yourself a salary.

[Lawrence]

Yeah, yeah.

[Ryan Reynolds]

What do you like to spend your hardened.

[Emily Don Long]

Like, let's not get into.

[Lawrence]

Right, right, right, right.

[Emily Don Long]

But like, no, I don't pay myself.

[Lawrence]

The IRS is listening to.

[Emily Don Long]

I pay rent.

[Ryan Reynolds]

What's your Venmo?

[Emily Don Long]

Yeah. Emily Donlon.

[Lawrence]

My family is.

[Ryan Reynolds]

Besides rent, besides the basic necessity in life and besides your own business?

[Emily Don Long]

No, not even like, it's more like if, like, I would love to like, make more. So it's like you can. It's like that. Okay, plug go.

[Ryan Reynolds]

I want to know, what do you. What do you spend your harder money on besides the necessities in life?

[Emily Don Long]

Food.

[Ryan Reynolds]

Well, that's necessary. Oh, like going out to, like, nice places.

[Lawrence]

What do you.

[Ryan Reynolds]

Yeah.

[Lawrence]

What's your. What are your favorite haunts?

[Emily Don Long]

Well, what do I spend money. Vintage.

[Lawrence]

Okay.

[Emily Don Long]

I'm a Vintage, but like I'm a textile. Like I just.

[Ryan Reynolds]

Do you like, do you gatekeep your sources or do you have like favorite spots in the city that kind of everyone you know knows and loves and, or are you even beyond like storefronts and you're like digging in the crates you're developing?

[Emily Don Long]

I don't have the bandwidth to dig in crates anymore. I mean like I like, I mean I kind of like. Breathe, breathe. What's the breezed? Is that the right word? Like just over my. No, that's not the right word. But like I just like, I like talked really quickly about my, my history in my past. But when designing, I mean like I've worked with vintage so much. Like vintage is in my blood and.

[Ryan Reynolds]

Damn, you should get that checked out.

[Lawrence]

Yeah, that could be, yeah, it could be bad.

[Emily Don Long]

And they. The what, what am I talking about?

[Ryan Reynolds]

Vintage. What do you spend your money on?

[Emily Don Long]

What do I spend my money on? Vintage. So it's like I, I, that is what I spend my money on and like grow like working at these brands that I learned so much out of. Like all I did was source vintage for brands or my clients or my, you know what I mean? So it's like vintage jewelry, dude. Yeah, the best art, Art nouveau, art deco. Gets me every time.

[Ryan Reynolds]

Were you an ebay girl? Are you hitting estate sales going, maybe.

[Emily Don Long]

Hit the pawn shops through.

[Ryan Reynolds]

Dude, Etsy's gone so downhill.

[Emily Don Long]

Yes, because like it's like everyone is on Etsy. Like there's Amazon accounts on Etsy. Like anyone like Etsy is Amazon. I guess is what I meant.

[Ryan Reynolds]

Yeah.

[Emily Don Long]

Well, Etsy, does that make sense?

[Ryan Reynolds]

Etsy was bought by ebay, but I don't know if that's when it went downhill. But yes, there are like drop shippers and there are like dupe creators and like Shein and Timu Temu shop sellers on Etsy. It's no longer like no individual Craft.

[Emily Don Long]

Craft. Yeah.

[Ryan Reynolds]

And craftswoman and crafts days. It's no longer that.

[Emily Don Long]

No. Or it's even harder to picked over like my like saved cart. Everything is bought. Damn. So it's like it's up. Yeah. It's like where do we go anymore? I don't know.

[Ryan Reynolds]

I don't know. Where do you go.

[Emily Don Long]

In New York or like anywhere. Japan was amazing shopping.

[Lawrence]

The Mecca.

[Ryan Reynolds]

Ig. Do you do a lot of like shopping research on ignition?

[Emily Don Long]

A little bit. Are we upset about capital?

[Ryan Reynolds]

Whatever.

[Emily Don Long]

Okay.

[Ryan Reynolds]

I mean it's been LVMH has owned it for. I know, sorry. It's not even lvmh it's the investment company.

[Emily Don Long]

But it was quiet. I thought it was.

[Lawrence]

Yeah, it was quiet, but people are acting like.

[Ryan Reynolds]

But it's been for over a year now at least. So it's like. So, like, what did you Even.

[Emily Don Long]

If you didn't even notice the difference.

[Lawrence]

This is outrage culture. People just want to be like, oh, it's. I'm an old head. It's never. You know, it's not like how. It's like, it's been like this.

[Ryan Reynolds]

Oh, sorry for getting the bag.

[Lawrence]

Yeah.

[Emily Don Long]

We're never mad at anyone for getting back.

[Lawrence]

So the economy in Japan, if you're capital, are you not doing that? Yeah, I'm doing that every time.

[Ryan Reynolds]

Yeah.

[Emily Don Long]

True, true, true.

[Ryan Reynolds]

Would you ever take investment? Investment?

[Emily Don Long]

Would I ever take investment?

[Lawrence]

Blood money?

[Emily Don Long]

Like, sure.

[Ryan Reynolds]

Like Emily, we're give you money, but you got to sell 1 million Jeffs a quarter. My name is.

[Emily Don Long]

I don't want. My name is Jeff. I don't want to. Like, we talked about this. It's like, I don't want to get too big for my britches. You know what I mean?

[Lawrence]

You're conscious of scaling.

[Emily Don Long]

I'm conscious of scaling. But having said that, like, production is insane. No one understands how much things cost to make one physical.

[Ryan Reynolds]

Yeah. I think that when we started doing clothing and. And we do one, two things at a time every few months. Understanding the cost and time and, like, it's very hard to make clothes.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

And if anything, that gave me a newfound appreciation for. For brands that are, like, doing things in a way that feels like. Right. And understanding the cost of the. Of the final cost of clothing, what went into that? It kind of was just like, I don't know, opened up like, a new lens for me.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Which I. Again, people are pretty oblivious, generally speaking.

[Lawrence]

Yes. Most consumers are. They do not have the perspective that is necessary to understand the bottom line of why things cost what they do at retail.

[Emily Don Long]

Agreed.

[Lawrence]

For the most part. Not like luxury.

[Emily Don Long]

Obviously. Agreed. It's.

[Ryan Reynolds]

Yeah, it's nuts. Well, look, as we end this episode of the only podcast that matters. Ev. As we ship you off to Paris. We're going to. We did. What's your dream store? We don't know yet.

[Lawrence]

We're about to find out. With these appointments. Once they walk on the invites, like.

[Emily Don Long]

Genuinely, this is a first for me. It's like, I have my studio and I. No, I think I was more scared about this because, like, talking makes the podcast. Talking makes me nervous. Like, it's like, I don't talk on yeah. Yeah. I talk to, like, my friends and stuff all the time, but it's like, I don't. I don't.

[Ryan Reynolds]

We're not your friends.

[Emily Don Long]

No, you guys are my friends, but it's like, we just met, Lord, so. Yeah, but why is that necessary?

[Ryan Reynolds]

Oh, I've got friends, I got family.

[Lawrence]

I got friends, I got belts.

[Emily Don Long]

It's just hard. Yeah. I don't know.

[Ryan Reynolds]

Paris is gonna be good.

[Emily Don Long]

Paris is gonna be great.

[Ryan Reynolds]

As we ship you out there.

[Emily Don Long]

Yes.

[Ryan Reynolds]

And the best stores in the world are gonna come visit and View the fall 25 collection, whatever the we're calling it.

[Emily Don Long]

Yes.

[Ryan Reynolds]

We would like to know, before we ship you off, do you have any constructive criticism you'd like to give us?

[Emily Don Long]

About what?

[Ryan Reynolds]

Whatever you want. Whatever you think we need help with.

[Lawrence]

We just hung out for an hour and a half, so the floor is yours. And then we can plug all your stuff. But this is your last.

[Ryan Reynolds]

You got it.

[Emily Don Long]

I have to on you guys if you want to.

[Lawrence]

Or you.

[Ryan Reynolds]

I'm not us. It's constructing us down so we can build ourselves up.

[Lawrence]

We ask everyone that comes on. Just so you know.

[Emily Don Long]

Really?

[Lawrence]

Just like an internal audit.

[Ryan Reynolds]

We're trying to better ourselves.

[Emily Don Long]

That's nice. Thank you. Do I get to ask the same question?

[Lawrence]

No.

[Ryan Reynolds]

No.

[Lawrence]

We used to give constructive criticism. Now we're asking for it.

[Emily Don Long]

Yeah, but what if I want to hear the constructive criticism?

[Ryan Reynolds]

Okay, you guys can go make Karishell rings.

[Lawrence]

How would that work?

[Emily Don Long]

Do you wear cock rings?

[Ryan Reynolds]

No.

[Emily Don Long]

Exactly. I do.

[Lawrence]

Nope.

[Emily Don Long]

Exactly.

[Ryan Reynolds]

But I haven't found a pure sterling silver one made in Bali yet.

[Emily Don Long]

Fair. But that's.

[Ryan Reynolds]

That satisfied my calorie shell.

[Emily Don Long]

Where's a ring?

[Lawrence]

I know Frank might disagree. Sold those homer joints that are blinged out.

[Emily Don Long]

Did the homer store reopen yet?

[Lawrence]

I have no idea.

[Ryan Reynolds]

Shut down.

[Lawrence]

Who gives a.

[Emily Don Long]

They were doing construction.

[Ryan Reynolds]

Oh.

[Emily Don Long]

Shout out. Niall Nile. Yeah.

[Ryan Reynolds]

How could we be better?

[Emily Don Long]

How can we be better? How can we all be better? This question I don't like. I have no con.

[Lawrence]

I have no smoke less weed.

[Emily Don Long]

Smoke me or you?

[Lawrence]

You.

[Emily Don Long]

Yeah, Because I forget the questions.

[Ryan Reynolds]

You kept being like, this question is two parts. I was like, no, no.

[Emily Don Long]

Her answer is, I know. And then I went to go to the second part and would forget it.

[Ryan Reynolds]

Yeah.

[Emily Don Long]

And they were really good answers.

[Ryan Reynolds]

As someone with also a dog shit.

[Emily Don Long]

Memory, I'll text you guys in like 20 minutes and be like, but I wanted to have this.

[Lawrence]

We'll have to do. We'll just have to do it again.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Where can the kids Follow you. What would you like to plug?

[Emily Don Long]

I didn't get to give you construction criticism.

[Ryan Reynolds]

Oh, I thought I was trying to give you an out.

[Emily Don Long]

Oh, yeah. We could be sitting here like an hour before.

[Lawrence]

That's the THC talking right there, sweetheart.

[Ryan Reynolds]

Poo poo jokes. More pee.

[Emily Don Long]

Pee. Poo poo.

[Lawrence]

Clam jokes.

[Ryan Reynolds]

More jokes. Less. Fewer. Sorry. Fewer.

[Lawrence]

I don't know if we should throw the P word out.

[Ryan Reynolds]

Fewer jokes. Let's be grammatically correct. It's not less jokes, it's fewer pussy jokes.

[Lawrence]

Stop saying the word.

[Emily Don Long]

Say Jeff more.

[Ryan Reynolds]

My name is Jeff.

[Lawrence]

Yeah, that didn't get annoying at all.

[Emily Don Long]

That's my only criticism is that you didn't say that no more. More. Well, how can you have it?

[Ryan Reynolds]

Whatever.

[Emily Don Long]

Okay.

[Ryan Reynolds]

My constructor criticism. Use that sound bite in your marketing, you get sued. That offensive by you guys?

[Lawrence]

No, no. By whoever produced the movie do the.

[Ryan Reynolds]

No Channing Tatum doing an impression of a Latin X Gang banger. Incorporate that into your marketing. I'll go over real well.

[Emily Don Long]

That's my critic. That's my advice.

[Ryan Reynolds]

Sleep on it. Sleep on it.

[Lawrence]

Yeah.

[Emily Don Long]

Yeah, yeah.

[Ryan Reynolds]

All right.

[Emily Don Long]

Okay.

[Lawrence]

It might sound way better when you're blazed out of your gourd.

[Ryan Reynolds]

Honest. Go home and watch 22 Jump street tonight.

[Emily Don Long]

It was on the other day.

[Ryan Reynolds]

It's always on.

[Emily Don Long]

Yeah.

[Lawrence]

You have cable?

[Emily Don Long]

I was in Arizona.

[Lawrence]

Oh, yeah. So they have cable.

[Ryan Reynolds]

There's a channel in Arizona that just playing the jump streets constantly 24 hours a day.

[Lawrence]

Jump Street TV.

[Ryan Reynolds]

Yeah.

[Lawrence]

Phoenix exclusive.

[Ryan Reynolds]

It's on channel 21 and 22.

[Lawrence]

I don't know. On Hulu maybe. I don't know. You'd have to Google it.

[Ryan Reynolds]

Where can the kids follow you on social media?

[Emily Don Long]

Emily Don Long at Emily Donlong.

[Ryan Reynolds]

What else? Twitter. Tick tock.

[Emily Don Long]

I don't do Twitter. Too much words. See, I don't. You know me. I don't like words.

[Ryan Reynolds]

Tiki talkie.

[Emily Don Long]

Tiki talkies. No Tiki Talkies. Just for fun.

[Ryan Reynolds]

Okay.

[Emily Don Long]

No. No face or bookers.

[Ryan Reynolds]

All right. And we don't long on ig.

[Emily Don Long]

Yeah. Or just the website. Yeah, yeah.

[Ryan Reynolds]

Buy the is on sale now.

[Emily Don Long]

Yeah.

[Ryan Reynolds]

Whether you're a wand is min or a jewelry or a Jeff or. Or My name is Jeff. Have pick one up. Emily, we want to thank you for coming onto the only podcast that matters.

[Lawrence]

You did fantastic.

[Ryan Reynolds]

Good luck in Paris.

[Lawrence]

So much for your time save travel.

[Ryan Reynolds]

Can't wait to hear. Honestly. Send us a power support.

[Emily Don Long]

I will, I will.

[Lawrence]

So market research. Yeah. If you would be so inclined to share.

[Ryan Reynolds]

Yeah.

[Emily Don Long]

But what is Your market. Let's end on that. What is your market research question about what? What people are wearing.

[Lawrence]

I want to know about pants. Dude, we talked a lot about pants.

[Emily Don Long]

I want to know about pants.

[Lawrence]

We all do do. That's why we asked.

[Ryan Reynolds]

You came to the right place.

[Emily Don Long]

But what's the answer?

[Ryan Reynolds]

Pants.

[Lawrence]

Pleats. Pleats. Right now for show. Pleats.

[Emily Don Long]

Pleats.

[Lawrence]

Like, if you're making trousers in 2025 and they don't got pleats, you're blowing it in my.

[Emily Don Long]

Why? Because you need more of the room.

[Lawrence]

You need. I just think that that voluminous nature that the pleat gives. I'm not saying you got to go triple pleat, but a single pleat for sure. At least maybe a double.

[Emily Don Long]

Can I ask a quick question about rise?

[Ryan Reynolds]

Yeah.

[Lawrence]

Yeah.

[Emily Don Long]

What do you guys pay attention to?

[Lawrence]

I rise all day. I'm online, so I need it.

[Emily Don Long]

You're what?

[Lawrence]

I'm like, all legs, so the higher rise, I like that.

[Emily Don Long]

But, like, so short rise, you're like. Because it crunches the goods.

[Lawrence]

It just doesn't look good.

[Ryan Reynolds]

Yeah. And I'm a high riseman because, like, as a. As a lifetime sagger, that's just, like, what the fit has always been.

[Emily Don Long]

As a lifetime sagger, you want a high rise.

[Ryan Reynolds]

Yeah. Because you kind of like.

[Lawrence]

But, hey, he's shortening himself. So if you give this man a.

[Ryan Reynolds]

Low rise, they're not.

[Lawrence]

His pubes are gonna be.

[Ryan Reynolds]

They're sitting at my waist. They're sitting my waist with the high rise. They have that, like, low kind of sagging silhouette versus, like, I'm not having. I'm not wearing a high rise in my belly button.

[Lawrence]

I am.

[Emily Don Long]

That's my question.

[Lawrence]

Yeah, I like a long block because I'm hiking up.

[Emily Don Long]

Why?

[Lawrence]

Why? I think it flatters me, and that's how I. I personally think I look the best when it comes to pants.

[Ryan Reynolds]

What?

[Emily Don Long]

And you.

[Ryan Reynolds]

I like sagging a little bit, but.

[Emily Don Long]

Is it for your area, or is it for silhouette?

[Ryan Reynolds]

Both.

[Lawrence]

Yeah.

[Ryan Reynolds]

Oh, okay.

[Lawrence]

I don't think they're mutually exclusive.

[Ryan Reynolds]

You can look at our pants. This is getting in the weeds here. But you can look at our pant promo, and, like, you can see the way we're both wearing the same pants, but in different ways.

[Lawrence]

We're just shaped completely opposite.

[Emily Don Long]

Yes.

[Lawrence]

Yeah.

[Ryan Reynolds]

Lawrence is all legs. I'm all torso, so that's all the other thing. Right. But we know yourself.

[Lawrence]

Know your body well.

[Emily Don Long]

That's like the other hardest part about production is, like, everyone is different.

[Lawrence]

Fit model.

[Emily Don Long]

Yes. Yes.

[Ryan Reynolds]

But Every. You know what? You got to design for real guys, not for models.

[Emily Don Long]

Well, that's why I think the Jeff shirt lit like it looked so great on all of us and everyone's going.

[Lawrence]

To see that for themselves.

[Emily Don Long]

It looks great on my dad.

[Ryan Reynolds]

He didn't make it for a 6 foot 3140 pound twink, right? No, you made it for real men. Real Emily. Thank you for coming on to Podcast that matters. Made for and by real men. Chef Take us out.

[Lawrence]

AT T Mobile. We'll give you four free 5G phones and four lines for only $25 per line per month with eligible trade ins. And no, it's not a contest. It's every day for a limited time. Everyone's a winner on America's largest 5G network.

[Ryan Reynolds]

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[Emily Don Long]

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[Ryan Reynolds]

Up to $830 off each phone via 24 monthly bill credit plus taxes, fees and $10 device connection charge for well qualified customers. Contact us before canceling entire account to.

[Emily Don Long]

Continue bill credits or credit stop and.

[Ryan Reynolds]

Balance on required finance agreement due bill.

[Emily Don Long]

Credits and if you pay off devices.

[Ryan Reynolds]

Early ct mobile.com hey there Ryan Reynolds here. It's a new year and you know what that means.

[Emily Don Long]

No, not the diet resolutions.

[Ryan Reynolds]

A way for us all to try.

[Emily Don Long]

And do a little bit better than we did last year.

[Ryan Reynolds]

And my resolution, unlike big wireless, is.

[Emily Don Long]

To not be a raging and raise.

[Ryan Reynolds]

The price of wireless on you every chance I get.

[Emily Don Long]

Give it a [e-mail] switch $45 upfront payment required equivalent to $15 per month new customers on first three month plan only taxes and fees, extra speed slower above 40 gigabytes on unlimited. See mintmobile.com for details.

[Ryan Reynolds]

Marketing is hard, but I'll tell you a little secret. It doesn't have to be. Let me point something out. You're listening to a podcast right now and it's great. You love the host, you seek it out and download it. You listen to it while driving, working out, cooking, even going to the bathroom. Podcasts are a pretty close companion. And this is a podcast ad. Did I get your attention? You can reach great listeners like yourself with podcast advertising from Libsyn Ads. Choose from hundreds of top podcasts offering host endorsements. Or run a pre produced ad like this one across thousands of shows. To reach your target audience in their favorite podcasts with Libsyn ads, go to Libsynads.com that's L I B S Y N ads.com today.