The Hugo Mendoza Interview with Throwing Fits

Summary

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Throwing Fits: The Hugo Mendoza Interview

Release Date: February 9, 2026
Guest: Hugo Mendoza (Brand Director, Awake NY)
Hosts: Throwing Fits

Overview

This episode features a lively, wide-ranging interview with Hugo Mendoza, brand director of Awake NY and a fixture in the New York streetwear, nightlife, and food scenes. The conversation reflects on Hugo's style journey, the evolution of streetwear, the importance of authentic community in fashion, the essential role of food and wine in his life, and plenty of irreverent humor. Fans of streetwear, New York culture, insider fashion talk, and food/wine heads will find much to enjoy.

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Key Discussion Points & Insights

Punctuality, Paris, and Dining (00:45 - 05:30)

• Punctuality in New York Dining:
  Hugo shares how he values being on time for restaurant reservations, both out of respect and so he can linger—especially at spots where he knows staff.

• Life-Changing Paris Dinner:
  Hugo recounts a transformative 22-bottle wine dinner in Paris with industry friends, including Guillaume Berg and Gu Israel (Stüssy).

  "We sat at this restaurant from, I think it was like 2pm till 3 in the morning." (03:23, Hugo)
  The experience changed how he approaches leisurely dining.

• Sense of Community & Inclusion:
  Big dinners became about revolving doors of friends, community, and new connections.

Fit Check & Style Evolution (05:19 - 08:23)

• Current Outfit Details:

  • Legacy Quest boots, Double RL jeans & thermal, custom Cartier earring, custom gold jewelry, Ceeze hoodie, tailored overcoat.
  • “Getting a good tailor is so key ... too many guys think they can just buy it online and look like the model—you are an ugly, misshapen lump.” (08:20, Host 1)
  • Cicada-like clothing cycle: Hugo changes up his closet seasonally, focuses on tailoring and personal fit over trends.

• Tailoring & Growing Taste:
  Hugo now regularly takes clothes to a tailor and leans into comfort and confidence over fashion “rules.”

  “I've reached the point in my style journey where I don't really give a fuck.” (05:59, Hugo)

Food, Restaurants, and Dining Philosophy (10:09 - 14:29)

• International Eats in Paris:
  Recommends seeking out non-French food—Mexican (Tarantula), Vietnamese (Lao CM), West African restaurants—as Paris standouts.

• NYC Food Shout-Outs:

  • Wild Cherry (“Burger is great. Chicken and fries is great” (13:20, Hugo))
  • Smithereens, Penny (“top right now is Wild Cherry, just, I love the vibe” (13:52))

• Observation:
  Many so-called “fashion cool guys” have bad taste in food, both in Paris and NY.

Role at Awake NY (14:35 - 20:34)

• Job Definition:
  Hugo works closely with founder Angelo Baque on design, “energy,” programming for the store, and acting as “eyes and ears to the streets” (15:02).
  Awake’s community focus is real, with the space open for local kids’ events.

• Trust & Equity in Brand:
  Hugo was empowered from the jump and given equity:

  "When you have young people you want to empower, you should really empower them ... give them opportunity to feel like they're actually part of this shit." (19:55, Hugo)

• Favorite Awake Event:
  Most memorable were free concerts (Live from Awake NY) and a raucous block party (“that was the best store opening I've ever been to ... there was such a great balance of OG New York and new New York”). (17:28, Hugo)

State of Streetwear (25:33 - 28:53)

• Current Energy:
  Streetwear’s in a “vacuum” moment post-resale boom.

  “Now specifically it's time for the little guy per se ... like, brands that can really wake up and just do whatever they want.” (26:37, Hugo)

• Awake’s Approach:
  Remains nimble, open to programming and collaborations at a moment’s notice.

• Dream Collaborations:
  On booking musical acts:

  “No artist is unreachable ... if you as an artist have the opportunity to reach a grassroots, real demographic in New York, why wouldn't you?” (29:44, Hugo)

Communities, Friendship & Influence (32:14 - 39:40)

• Giving Credit to Friends:
  Hugo spotlights brands run by friends: Clint (Corteiz), Tremaine (Denim Tears), Cease, and others.

  “That's who I respect ... just seeing it up close, you see the work that's put in.” (39:36, Hugo)

• On Street Style:
  Advocates for individuality and letting “kids have fun” regardless of trends or silhouettes; doesn’t hate on skinny jeans or baggy fits.

• “Hating” as Fun:
  Hugo admits to being a stylish hater, mostly about food and nightlife (“I'm hating on people's taste in restaurants.” 42:14)

New York Nightlife Needs (43:38 - 44:50)

• Criticism of Manhattan Nightlife:
  Calls for more dance-focused, music-diverse clubs (“More hip hop and R&B in the clubs ... sometimes I want to sing some shit, you know.” 43:36)

The Work-Life Balance & Daily Routine (22:30 - 24:09)

• Embedded Career:
  No clean “work-life balance” for Hugo—it’s all blended and lived.
  “We love what we do. We enjoy it.”

Family & Next Generation (23:13 - 25:33)

• Raising the Next Wave:
  Hugo’s son is into “cool clothes”—especially Stüssy, thanks to early memories in the shop (24:23).

Fashion Icons, Brands, and the Inside Game (32:19 - 36:09)

• Who Moves Streetwear?
  “Of course, Angelo [Baque]. Clint [Corteiz]. Tremaine [Denim Tears] ... all real ones.” (33:00)

• On Early Corteiz Era:
  Relates to being in on the ground floor with Clint and seeing the rise.

Wine, Food, and the Joys of Living (54:07 - 60:26)

• Wine Philosophy:
  Loves wine for enjoyment, not snobbery—favorites include Patrick Bouju, and collaborating friends like Jorge, the “wine dog” from the Frenchette group.

• On Subtle Racism in Fine Dining:

  “I like to unzip my pants and drop my nuts right on the table.” (56:05, Hugo)

• Hangover Cure:
  Chinese food, chopped chicken wings, and a cold Coke, plus preemptive Liquid IV (52:36).

Style, Buying, and Tailoring (60:40 - 72:33)

• Wardrobe Habits:
  Hugo buys suits from Giovaka in Montreal (double-breasted enthusiast; five suits and counting).
  Invests primarily in footwear—especially boots and functional army surplus (“people think they’re Prada, but they’re $80 army boots” 76:39).

• Sentimentality:
  Not sentimental about possessions—rotates closet quarterly, gives away or sells a lot.

• Importance of Tailoring:
  “It’ll change your whole outlook on how clothes are supposed to fit.” (88:44)

Personal Recommendations & Style Advice (65:41 - 70:52)

• Style Icons:
  Shouts out “regular degular” friends like Drew Villani, Tanya, Giovaka, and Rob—lived-in, not Instagram-optimized style.

  “No one influences more people than everyday people.” (68:38, Hugo)

• Shorts & Pants:
  Hugo’s committed to huge shorts and has gone a little slimmer on pants for flattery.

Other Spending Habits & Purchases (83:24 - 86:43)

• Where Money Goes:
  Eats out more than buying clothes; buys books and art/photos for home.

• Dumbest Upcoming Purchase:
  $400 Japanese-designed “Glass Tank” wine glass/decanter by Koichi Okamoto (“I am gonna buy this ... I don’t even know how I’m gonna clean this” 86:17)

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Notable Quotes & Memorable Moments

• “I've reached the point in my style journey where I don't really give a fuck.” (05:59, Hugo)
• “Nothing brings me more joy than being at a good restaurant with friends whose company I enjoy.” (60:26, Hugo)
• “Kids sometimes want to take a job because it’s cool. Cool does not pay the bills.” (21:13, Hugo)
• On racism in wine bars: “Yeah, man, 100%. I like to unzip my pants and drop my nuts right on the table.” (56:05, Hugo)
• “Let the kids have fun. If they wanna wear triple XL tees and 42-size jeans ... let ’em.” (40:24, Hugo)
• “Being a hater is chic, bro. I fucking love hating.” (41:57, Hugo)
• On why he wears what he wears: “It's all for the pussy and all for not looking fat.” (71:19, Hugo)
• “If you want to empower young people, actually give them the opportunity to feel like they’re really part of this shit.” (19:55, Hugo)

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Important Timestamps

• 00:45 – 05:30: Paris wine dinner story, changing approach to dining
• 05:30 – 08:23: Fit check, tailoring, style journey
• 10:09 – 14:29: Paris/NYC restaurant recs & food talk
• 14:35 – 20:34: Awake NY role, brand philosophy, block party
• 25:33 – 28:53: Current state of streetwear and its future
• 32:14 – 39:40: Community, friendship, and authentic brand value
• 43:38 – 44:50: Nightlife critique, wish for more real dancing in Manhattan
• 52:36: Hangover cure
• 54:07 – 60:26: Wine talk, experiences of racism
• 60:40 – 72:33: Suit buying, tailoring, wardrobe refreshes
• 83:24 – 86:43: Spending on books and art; upcoming dumb purchase

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Guest Recommendations

• Must-Go Restaurants:

  • Paris: Tarantula (Mexican), Lao CM (Viet-Thai)
  • NYC: Wild Cherry, Smithereens, Penny

• Style Advice:

  • Get clothes tailored; fit for your own body, not the model’s
  • Don’t chase influencers—look around for “everyday” good style

• Wardrobe Essentials:

  • Legacy Quest boots, double RL, custom jewelry, tailored overcoats
  • Suits by Giovaka (Montreal)
  • Army surplus boots

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Closing & Plugs

• Upcoming at Awake NY:

  • 10th anniversary celebrations, another Jordan collab, likely another block party

• Support:
  “Go spend some money at the Awake store ... Stay tuned for more great things coming.” (97:58, Hugo)

• Contact/Follows:

  • IG: @hugom.mendoza
  • Open DMs for “dudes” and Awake business

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If you love wine, community, and mixing streetwear with real-world living, Hugo Mendoza is your guy. This episode captures the soul and humor of NYC’s scene—don’t just chase the hype; live the life.

Transcript

[Hugo Mendoza]

This is Sarah Spain from Good Game with Sarah Spain, brought to you in.

[Host 1]

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[Hugo Mendoza]

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[Host 1]

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[Hugo Mendoza]

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[Host 1]

Our guest this week once again has bad news for a bottle of juicy Pinot noir. He woke up. And bad news for the fashion bro Cornballs. He's awake from the boogie down to Ellis. He's directing brands, collecting bands and wearing pants. It's gay with the Geysers. And when he's in the awake Jordans and Timbs he's stepping more pink than Wilt Chamberlain. A professional linker and builder and drinker and chiller. Here to talk the current state of street wear, his hangover routine, and the best people in fashion to party with the brand director of wake New York, Hugo Mendoza. Hugo, how are you?

[Hugo Mendoza]

I'm doing great.

[Host 1]

Is it better the second time around or does it.

[Hugo Mendoza]

Not really the second time around hit even harder.

[Host 2]

I hit the record button this time, so it's good.

[Hugo Mendoza]

We're on. We're on people here.

[Host 2]

Yo, my bad, bro. Sorry about that.

[Hugo Mendoza]

N. It's all good, man.

[Host 2]

That's punishment for you being late.

[Host 1]

I know.

[Hugo Mendoza]

You know what? You know what? It had to happen. It had to happen.

[Host 2]

It was fate.

[Host 1]

Are you. Are you a punctual guy?

[Hugo Mendoza]

I tried to be, yeah. I like especially. Especially when I go to restaurants. Oh. I like to. If I. If I make a restaurant for 8 o', clock, I like to get there at 8 o'. Clock.

[Host 1]

Yeah. Because it's kind of disrespectful yeah. For a restaurant. Because then, like, they. They might not be able to turn you over.

[Hugo Mendoza]

Yeah.

[Host 1]

And get more money, like, you might be, you know, cost them some.

[Hugo Mendoza]

I do. I do enjoy going to restaurants normally where I know people that work there because I enjoy just chilling for a really long time.

[Host 2]

You're in there for the long haul.

[Hugo Mendoza]

Yeah. I'm like, you know, this. And this happened to me. This change happened like, maybe two, three years ago in Paris when it was the first time that I. One of the first times that I actually got to go to Paris with my really good friend Guillaume Berg, who's a G French legend, a beer lover and also a beer lover.

[Host 2]

A lover of life. Shout out, G, dude.

[Hugo Mendoza]

Yeah. Just a lover of life, really. And then the first time we went out, we. We drank 22 bottles of wine.

[Host 1]

The two of you?

[Host 2]

The two of you.

[Hugo Mendoza]

No, no, no. It was like. Okay. It was like. It was like four. It was like. It doesn't make it any better. It was like. It was like four of us.

[Host 1]

If it was less than 22 people, that's impressive.

[Hugo Mendoza]

Yeah, it was like four. It was like four of us. Damn.

[Host 2]

Over five bottles a person.

[Hugo Mendoza]

Yeah.

[Host 1]

That's insane.

[Hugo Mendoza]

From the.

[Host 1]

Yeah.

[Hugo Mendoza]

So we hit. There was a few magnums in there, but, bro, this is.

[Host 2]

That's not humanly possible.

[Host 1]

Were you pissing purple the next day?

[Hugo Mendoza]

It was. It was. I felt great the next day.

[Host 2]

You didn't black out?

[Hugo Mendoza]

No, I mean, I think I did.

[Host 2]

I don't remember.

[Hugo Mendoza]

But yeah, we. We sat at this restaurant from. I think it was like 2pm till 3 in the morning.

[Host 1]

Oh, okay. So it spread out over average French dinner.

[Hugo Mendoza]

Yeah. Like, they weren't. It was. And it was great.

[Host 1]

Like, French lunch.

[Hugo Mendoza]

Yeah. And. And at the end, the best part was, like, everything cost us like €900, which is like. Right.

[Host 2]

Divided by, you know, four people.

[Hugo Mendoza]

Yeah.

[Host 1]

You have people. Like. Like, people. Yeah, we definitely were there for hours.

[Hugo Mendoza]

We definitely had people come through. Revolving door throughout the night. People kept coming. And then they were like. They were like, what do you. How long have you guys been here? Like, and then everyone just kept coming, leaving coming.

[Host 1]

You know what? That's awesome.

[Host 2]

That's great. That's beautiful. Wait, so that was. That night changed you in terms of.

[Hugo Mendoza]

Your leisurely terms, in terms of life, in terms of, like, how I dine and how I want to feel at a restaurant. Sure. Like, no one. Yeah. No one kept. No one came to that table. And it was like. No one gave a. They were just like yo, like anything else. As long.

[Host 1]

As long as you say ordering, you're not just like that. That's milking a glass of wine for four hours.

[Hugo Mendoza]

No, we were going. It was clear.

[Host 1]

The numbers, the numbers reflect that.

[Hugo Mendoza]

Shout out Gu Israel from Stucy Big Dog put. Putting him on blast. He's a, he's a rager.

[Host 1]

He's a big juice guzzler. Pause.

[Hugo Mendoza]

He just. He, he. He's a life. He's a life lover.

[Host 1]

Oh, wow.

[Host 2]

That's what they call in French.

[Host 1]

It's never properly chilled with Israel. He's like ig friend politics.

[Hugo Mendoza]

He's the best. He's the best. Yeah, he is the best. He was at that table. Fraser was at that table.

[Host 1]

Viking.

[Host 2]

Damn. There was, there was a high powered fucking French dinner.

[Hugo Mendoza]

There was some good, some good people all throughout the night and it was just like, great. And then, fuck, I could be wrong, but I think we went out after that and drank some beers.

[Host 2]

But the world may never know. All right, let's. Speaking of keeping things pushing, right, not that we're in any rush because this is like a French dinner. Let's do the fit check one more time. Just go for it, buddy.

[Hugo Mendoza]

So the boots are Legacy Quest boots. Shout out to my friends over at Legacy.

[Host 1]

Have these been the boots, the boots of choice all winter?

[Hugo Mendoza]

Yeah, I've been rocking these a lot.

[Host 1]

The Kevlar midsole.

[Hugo Mendoza]

Yeah, I've been rocking these a lot. The pants, the jeans are double rl. The thermal is double rl as well.

[Host 1]

Are you a big Ralph guy?

[Hugo Mendoza]

I've been lately, yeah. Okay. Yeah, I've been late because you're quiet.

[Host 1]

On your quiet luxury shit at some.

[Hugo Mendoza]

I'm just like, quiet. Yeah, I'm just like, you know, I, I've reached the point in my like, style journey where like, I don't really give a fuck.

[Host 2]

Okay.

[Hugo Mendoza]

You know, I've just been wearing the.

[Host 2]

Same shit and double RL fits that bill for you or it's just like good, well made, well fitting shit.

[Hugo Mendoza]

Yeah, yeah, it's just, it fits good. I mean, I've. Lately I've been getting. I've been taking everything to the tailor. Oh, okay. So get it. But yeah, the watch, it's 1980s white gold, skinny diamond style. AP Shout out Mike, who helped me get this.

[Host 1]

Is he your watch plug?

[Hugo Mendoza]

Yeah, yeah, yeah, yeah, yeah, him. And, and, and you know, I've been, I've been looking at some shit at on very special also shout out to those guys. And then the earring is Cartier.

[Host 1]

You know, just a little when there's three of them.

[Hugo Mendoza]

Just this is. It's the nail. Like.

[Host 1]

Yeah, yeah, okay. Yeah, yeah.

[Host 2]

The icon.

[Host 1]

But the rings, the ring is just.

[Hugo Mendoza]

The ring is just, you know, just custom gold jewelry. The hoodie is. Cease. Shout out. Cease. Ethan and Dan. Dan. Yeah.

[Host 2]

Dan.

[Hugo Mendoza]

Great guys. They make great.

[Host 2]

That's true.

[Hugo Mendoza]

Super slept on. And then the coat is custom tailored to my voluptuous body.

[Host 1]

Weirdos got this is. Yo, I'm. I'm doing a preemptive pause. We were at the sauna and you were like this is what a man's body looks like.

[Hugo Mendoza]

That's true. That's true.

[Host 2]

You're looking at a grown ass man.

[Hugo Mendoza]

That's true. That's very true. I enjoy that, man.

[Host 1]

We were in the baths.

[Hugo Mendoza]

Yeah, I enjoy that a lot, man. For inviting me.

[Host 1]

Of course, dude. I'm. You're a man of you. You're a schwitzer.

[Hugo Mendoza]

I do enjoy a bath house. Like I do enjoy bath house. Shout out to you gotta process the.

[Host 2]

22 bottles of wine someway.

[Hugo Mendoza]

Somehow people wonder how I do it.

[Host 1]

Dudes in Montreal.

[Hugo Mendoza]

Yeah. Shout out. My boy Giovaca. His dad Don Vaca. Giovani. Giovanni clothes.

[Host 2]

Giovanni.

[Hugo Mendoza]

Yeah, man. I love that coat. I just got it. It's great. It fits me perfect. Because it's tailored.

[Host 1]

True.

[Hugo Mendoza]

So if you watching or listening, go get some shit. Tailored.

[Host 1]

Getting a good tailor is so key.

[Hugo Mendoza]

Yeah.

[Host 1]

To cuz like barber. Too many guys. Too many guys think that they can just like buy it online and oh, I'm going to look like the model.

[Hugo Mendoza]

I'm a man, bro.

[Host 1]

You are an ugly misshapen lump of a human.

[Host 2]

You're a child, bro.

[Hugo Mendoza]

I also I shout out to them and I also got five suits that I got.

[Host 1]

We're going to talk about the suits.

[Hugo Mendoza]

Yeah, yeah, man. So I mobbed up. I love. I, I, I've been getting into that heavy since I med geo so.

[Host 1]

And the panties.

[Hugo Mendoza]

The panties are stussy nice. Yeah.

[Host 1]

Crocs. Briefs. Boxers.

[Hugo Mendoza]

The tight ones. Okay.

[Host 2]

Yeah, briefs. Boxer briefs. Chains are also custom gold or is this.

[Hugo Mendoza]

Yep. Okay. Yep, yep, yep. Got a little.

[Host 1]

Who's your jeweler? I don't want to keep that.

[Host 2]

Oh, okay.

[Host 1]

Okay.

[Host 2]

That's the one thing we'll gatekeep is.

[Host 1]

It tracks NYC or something.

[Hugo Mendoza]

I wish.

[Host 2]

Alex Moss.

[Hugo Mendoza]

That guy is great, man. Yeah, that guy is great.

[Host 1]

Great content and sipping on some Orions from Okinawa.

[Host 2]

Yep.

[Host 1]

Nepal in the motherland. All right, let's get into the meat and potatoes. Were you we Kind of, like, waited a little. We had to wait a little bit to make this pot happen. Because you were just on sabbatical.

[Hugo Mendoza]

I was. Yeah. For Christmas. Christmas and New Year.

[Host 2]

Nice.

[Host 1]

How much time you have off?

[Hugo Mendoza]

Yeah, like two weeks or something, bro. Yeah, Maternity leave.

[Host 2]

Because everyone's his son, bro. God.

[Hugo Mendoza]

Yeah, it was. It was great. I went to Paris. I was there for a while, and then went to Milan and then came back to New York for, like, a week, and then went back to Paris.

[Host 1]

Is Awake the only streetwear brand that gives their employees a sabbatical?

[Hugo Mendoza]

I. I don't think it was a sabbatical, because we were still working, right?

[Host 1]

Oh, okay.

[Host 2]

Yeah.

[Hugo Mendoza]

But going mobile. Angelo definitely took a sabbatical, which, you know, he needed since he just had the baby. And it was. Yeah, but it was great.

[Host 1]

What was the best thing you ate? Because it looked like you were dining very finely across the continent, chomping.

[Hugo Mendoza]

I mean, I. I went to. Where did I go? I went to Tarantula.

[Host 1]

Oh, Paris, bro.

[Hugo Mendoza]

I loved it.

[Host 2]

We went with the second layer boys.

[Hugo Mendoza]

Yeah, it was great. I loved it.

[Host 2]

So good.

[Host 1]

It's crazy that you hear, like, Mexican restaurant Paris. You're like, yeah, okay, whatever. And then you're blown away.

[Host 2]

Banger.

[Hugo Mendoza]

I tell people all the time, like, now. I tell people all the time, like, if you go to Paris, like, the shit you should really be looking into is, like, the other cultures, like, Chinese, Vietnamese, like, West African. West African is a force. Mexican now, you know, shout out to Manu over at Tarantula. He's doing a great job at, you know, making it feel like traditional Mexican. But you still in Paris, you know.

[Host 1]

You got that burnt onion dish.

[Host 2]

Crazy.

[Hugo Mendoza]

Yeah, it's. It's amazing. And then you have, like, a great bottle selection, and just, like, everything. Everything about it. I mean, even the tequila, because you can't get tequila. Paris, really, you know, so his place has, like. You cannot, man. It is, like.

[Host 2]

And you've done the research.

[Hugo Mendoza]

I mean, but. But when I go to Paris, a place like Paris, I don't. I'm not drinking tequila. I'm only drinking wine. So it's like.

[Host 2]

But if you wanted to.

[Hugo Mendoza]

But if I wanted to drink tequila, yeah.

[Host 1]

Tarantula.

[Hugo Mendoza]

But, yeah, Tarantula. I loved it. Lao CM was great also. It's a Vietnamese, like, Viet Thai, like, situation. That looks amazing.

[Host 1]

You go to Bistro Paul Blart?

[Hugo Mendoza]

I did. I went to.

[Host 1]

How's that?

[Hugo Mendoza]

It was great.

[Host 2]

Yeah?

[Hugo Mendoza]

Yeah, it was classic.

[Host 2]

It's like, there's only so many steak Fruits you can eat, right?

[Hugo Mendoza]

Yeah, that's what I'm saying. Like, when I see people. When I see, like, people travel to Paris for fashion Week and they just eat in the same. They post, like, five different steak frites. I'm just like, bro, you not doing it right. You know, so. But then people don't eat well in New York either, so.

[Host 2]

Oh, really? Is that something you've noticed that, like, you know, fashion cool guys think they're eating well, Terrible taste, literally.

[Hugo Mendoza]

But clothes. Sometimes even clothes, like, damn. But yeah, I. Yeah, man, I. I.

[Host 2]

Think, like, you think you're eating, but you ain't eating.

[Hugo Mendoza]

Yeah, these be at. I mean, I'm not even gonna get.

[Host 1]

Into it, but sure.

[Host 2]

Yeah, we know.

[Hugo Mendoza]

We know the. Be good, man. Eat good. Because, like, yo.

[Host 1]

Sick Balthazar soul.

[Hugo Mendoza]

Yeah. Like, yeah, it's, you know, their sucks.

[Host 2]

It's vibes forward.

[Hugo Mendoza]

Yeah, exactly. Exactly.

[Host 1]

To me, it's literally a fake Paris bistro.

[Hugo Mendoza]

Yeah. To me. Well, to me, what I enjoy is, like, good food that it doesn't have to. It could be at a trendy spot. As long as the food is good.

[Host 2]

Good company.

[Hugo Mendoza]

Yeah, great company if the vibe is good.

[Host 2]

But the food needs to be prioritized. I think in New York, people don't.

[Hugo Mendoza]

The food needs to be good.

[Host 1]

What are some recent bangers in New York enjoyed in New York?

[Hugo Mendoza]

Wild cherry.

[Host 2]

Oh, yeah.

[Hugo Mendoza]

Shout out to the French chat team. That's get the burger. My fate, of course.

[Host 2]

It's really good.

[Hugo Mendoza]

Burger is great. The chicken and the Thousand and Fries is great. Fuck. Well, smithereens. Oh, love smithereens.

[Host 1]

They got rid of my favorite dish, though. The fucking beans and uni.

[Hugo Mendoza]

Oh, word.

[Host 1]

Yeah. Which is such a winter dish, and they got rid of it.

[Hugo Mendoza]

Damn. Yes. Smithereens is great. I love smithereens. Penny is amazing.

[Host 1]

That's like, they just open a wine bar.

[Hugo Mendoza]

They did. They did.

[Host 2]

He's like, I'm aware.

[Hugo Mendoza]

Yeah. Have you been? I haven't gone yet. I haven't gone yet, but it's. It's on the list. I hear it's good. I hear it's good. Here is, like, nice and compact. Yeah. But I think for me right now, like, the top that I've been to the most, I think is wild cherry. Yeah. Just. I love the vibe there. I love the wine there.

[Host 2]

I love.

[Hugo Mendoza]

I mean, my homegirl, Gabrielle, she's the best. She's the maitre d there. It's amazing.

[Host 2]

She's the queen, dude.

[Hugo Mendoza]

She is.

[Host 2]

She has to be the French. The French plug. And now she's the wild cherry plug.

[Hugo Mendoza]

Yeah, yeah.

[Host 1]

Sexy red bathroom too.

[Hugo Mendoza]

The bathroom is sexy. And arguably the best matchbooks.

[Host 2]

Oh, sure.

[Hugo Mendoza]

Yeah, yeah. In the city that I've seen in a long time.

[Host 2]

Nice little souvenir.

[Hugo Mendoza]

Yeah.

[Host 1]

We're gonna get back into wine and food. But the way you stay, eat and pause is you are employed. Really? The brand director at Awake. What exactly is your job at Awake?

[Hugo Mendoza]

It's a great question. No, I mean, I. I work closely with Angelo on design energy. Pretty much just like, you know, his eyes to the streets.

[Host 2]

Oh, eyes and ears.

[Hugo Mendoza]

Eyes and ears.

[Host 1]

Do the, like help out with the. Or have a hand in the programming that happens in the space that's a big part of.

[Hugo Mendoza]

Yeah, yeah, yeah, yeah, of course. Yeah, yeah, of course. Yeah. Everything. You know, we. We have a. We have a very. To an extent, we have a very open door policy, you know, especially to kids that we respect who are doing cool shit, you know, I feel like it will be a disservice to the community and just this just New York City. Sure. As a place to have a space and not let the kids from New York use it however they see fit.

[Host 2]

Right. That would be disingenuous to the brand.

[Hugo Mendoza]

Yeah, yeah, yeah. I mean, and it's something that's ran through the Awake New York DNA since Angela started it. And, you know, now it just gotten stronger because we actually have a space where people could come into and. And you know, and just submerge themselves in the. In the culture of Awake.

[Host 2]

Correct me if I'm wrong, Angelo is the brand director at Supreme.

[Hugo Mendoza]

Right.

[Host 2]

That was like.

[Hugo Mendoza]

Yeah.

[Host 2]

So when it comes to you being his brand director, like, you know, how much of that is a two way street? Or does he like straight up trust you in terms of like, yo, I got this.

[Hugo Mendoza]

Yeah, he trusts me, you know, and of course, like, he's been doing this shit longer than I have, so, you know, I learned a lot from working with him, like closely and shit. So. Yes, it is a two way street. Yeah.

[Host 1]

What's been the most lit event that went. That happened in the Awake space.

[Hugo Mendoza]

In the Awake space. I mean, my favorites have been all the live concerts that we had. So we had a part. So we, we still got an ongoing partnership with Marshall, the. Which I see you guys got. Thank you, bro. Right there.

[Host 1]

Alibo Special.

[Hugo Mendoza]

Yeah, the Ghetto Blaster. But we, we pretty much started this. This program and called Life from Awake New York, which we had just pretty much our favorite artists just come through and, and do free concerts for the people.

[Host 2]

Oh, yeah.

[Host 1]

I thought it was going to be when you had a block party and girls are flashing you to. For you to throw out T shirts in the office.

[Hugo Mendoza]

That was, that was of the store. That was dope.

[Host 1]

That might have been like 22 bottle night.

[Hugo Mendoza]

I don't know. That was. Nah, man, that I, I, I can't even remember.

[Host 1]

That was on like, World Star.

[Hugo Mendoza]

It was crazy.

[Host 1]

Like, yo, girls on Orchard flashing.

[Hugo Mendoza]

It was, it was crazy. I honestly, like, that was probably. And I'm not being, not that I'm being biased, or maybe I am, but that was the best store opening I've ever been to of all time. Yeah. Not for real, like, because it was like if you were there, like, there was a, There was such a great balance of like, OG New York and like, New New York.

[Host 2]

Oh, sorry, my bad.

[Hugo Mendoza]

And titties, by the way, the titties that were flashed were not titties. You want to see?

[Host 2]

That's usually how it works.

[Hugo Mendoza]

They were, they were just, I think it was like, I mean, shout out to her, but I think she might still live in the building. But it was like this old, like, white lady that was just like neighborly love, dude.

[Host 1]

Yeah, she's like, I missed the old New York.

[Hugo Mendoza]

Yeah. She was feeling herself.

[Host 1]

Giuliani.

[Hugo Mendoza]

And then we had these T shirts and I, and I was like, yo, you know what would be crazy? If we went upstairs and just because our office was right across the street and we were, I was like, yo, let's fucking go up there and just toss these shirts.

[Host 2]

That's a good brand director fucking decision, dude.

[Hugo Mendoza]

I mean, yo, we shut the streets down. It was great. That was amazing. That was fucking dope, actually.

[Host 1]

Mid titties aside.

[Hugo Mendoza]

Yeah, yeah, yeah, yeah.

[Host 1]

No such thing as midi.

[Hugo Mendoza]

All titty, all titties matter. How about that? How about that? How about that?

[Host 2]

Yep.

[Host 1]

Do you have the best job in the world for me?

[Host 2]

Yeah.

[Hugo Mendoza]

I mean, I love what I do and I love, I love the brand I work for. I love working with Angelo. I love just like, yeah, for sure.

[Host 1]

I mean, was the job, like, defined when you came in or was it kind of like, yo, Hugo, because how long you been, have you been in awake?

[Hugo Mendoza]

I've been out of wake for two. Two years and Two. Two and change.

[Host 1]

No more?

[Hugo Mendoza]

No, no, man.

[Host 1]

Two and a half or two.

[Host 2]

And he's accomplished a lot. It feels like longer.

[Hugo Mendoza]

I've been working for as long as the store has been open.

[Host 1]

Okay.

[Hugo Mendoza]

Yeah. So for about two. Two, two and change.

[Host 1]

It feels like a lot longer. Like maybe the impact has been like, that. It feels bigger. But was the job, like, set in stone or was Angela like, kind of make it. Make it what? You what?

[Hugo Mendoza]

No, no, no.

[Host 1]

Will be most from.

[Hugo Mendoza]

From the beginning. When I sat down with Angela, he said, tell me what you want. I told him, and then he was like, all right, cool. This is what I can offer you. And the title was there. And also equity in the company, which a lot of, you know, I don't speak about that right often, but I think it's important to say because you'll.

[Host 2]

State you have real stake in this.

[Hugo Mendoza]

Yeah. Because, like, when you. And I'm talking to, like, the. The. The OG guys in this shit, when you have young people that you want to empower, you should really empower them and like, actually give them opportunity to feel like they are actually part of this shit.

[Host 1]

I remember when angel was on the pod, he talked about how he didn't get that opportunity per se, with Supreme. Yeah. And how he really wanted to have people truly invested in awake by, like, giving them a piece of the brand. It's like one day, you know, inshallah, you get a billion dollar or at that point, trillion dollar payout. My guy's gonna. This could be 20 put up Jordan.

[Hugo Mendoza]

Numbers on the bottle.

[Host 1]

23 bottles at night.

[Hugo Mendoza]

Yeah, man, I think. I think it's important, man. And. And, you know, I don't do. I don't do many interviews, so I. Which I. I love because I don't, you know, I like to be. I'm. I'm. When I'm out, I'm out.

[Host 2]

You're present in a different way.

[Hugo Mendoza]

Yeah, yeah. I'm like, pressing in a different way.

[Host 1]

You're the mayor.

[Hugo Mendoza]

Facts.

[Host 1]

But you go Mom Donnie.

[Hugo Mendoza]

Shout out.

[Host 1]

Shout out.

[Hugo Mendoza]

Shout out to Mom Donnie, man.

[Host 1]

Yo, get Mom Donnie in some awake.

[Host 2]

That'd be sick, dude.

[Hugo Mendoza]

Yo, Tim. Some pink Tim. I think he's gone, man. I think he. I think he might be gone. I think we should have got someone.

[Host 2]

Oh, he's a bit too big time.

[Hugo Mendoza]

Yeah. Yeah.

[Host 2]

I don't know about that.

[Hugo Mendoza]

Maybe. I don't know. Maybe if I catch him in the street, I'll be like, yo, yo, what up? Yo, bro. Yo, yo, show me the tips, yo. Come get some flash that chesticle, dude. Nah, man. But yeah, I think. I think it's important to. To speak about that stuff because, yeah, you know, kids, sometimes they want to take a job because it's cool. Sure. And nothing doesn't pay the bills. Cool does not pay the bills.

[Host 2]

Could you See yourself doing anything else based on, like, your skill set and the lifestyle that you lead?

[Hugo Mendoza]

Yeah. I mean, maybe something that has to do with food.

[Host 2]

Okay. Okay.

[Hugo Mendoza]

Yeah. Like your other passion. Yeah, yeah, yeah, something like that. To that. To that extent. But as of right now. No, man, I. You were born to do it. I want to do this for at least, I don't even know, another 10 years.

[Host 1]

What's. What's the worst part of your job?

[Hugo Mendoza]

The worst part of my job? Yeah, I don't think there is any, really.

[Host 2]

What time do you get in? I mean, on average.

[Hugo Mendoza]

I mean, shit is. Shit is. I mean, you know, she's got his up and downs, but to me, that's part of the process, you know? And I think. I think there's nothing. Nothing worth doing is always going to be good or easy or easy.

[Host 2]

So, like, what time are you showing up? Walking through the door? Are you even at the office? Like, are you more.

[Hugo Mendoza]

Yeah, yeah. Like 10 o'. Clock.

[Host 2]

Okay.

[Hugo Mendoza]

It depends.

[Host 1]

Respect.

[Hugo Mendoza]

But Mondays, 10am yeah.

[Host 1]

And then as the week progress, it gets a little later.

[Host 2]

Like.

[Hugo Mendoza]

No, no, I mean, it depends. It depends on, like, what times we got meetings and stuff, but, you know, I mean, that's. I'm. I'm talking to Angelo like, every day.

[Host 2]

Oh, it's like that. Like, you guys are constantly in communication over text. They're like, this is a work life balance for what you do because you're so embedded.

[Hugo Mendoza]

Like, is it a work life balance? I don't know. I think so. Yeah. I mean, it's. I mean, it's the job. You know what I'm saying? Like, I'm not, you know, comes with the territory. Yeah, it's the job. So we're. We. We love what we do. We enjoy it. And. Yeah.

[Host 1]

Who is more stoked to see the awake Jordans in Fortnite? You or your gen Alpha son?

[Hugo Mendoza]

You know what? He hasn't brought that up, so really, I gotta hit him up and see what the hell's going on.

[Host 2]

He's not a gamer.

[Host 1]

Can you put your son.

[Hugo Mendoza]

He is a. He is a. He is a gamer.

[Host 1]

Can you put him on Fortnite Awake Flow? Does it work like that? Do you have, like, I think Fortnite bucks?

[Hugo Mendoza]

I think you can, actually. I think you can, but, yeah, I mean, that was dope. We didn't even. I didn't even know that that was happening.

[Host 1]

That's crazy.

[Host 2]

Yeah, that's a wild.

[Hugo Mendoza]

I was like. I was standing right next to Angelo when he was like, yo, did you see our Shoes on Fortnite. I was like, what?

[Host 2]

I mean, that's how, you know that was one of the most like, iconic Jordan collabs of recent memory. The fact that it's immortalized in fucking Fortnite.

[Hugo Mendoza]

It is. I'll say that. It is. It is. It is. I think that was a great moment for the city. Sure. A great moment for the all brands involved and. Yeah, it was great.

[Host 1]

What's just like. So we got, you know, finger on the pulse of Gen Alpha. Like, what's your son ask you to buy in these days?

[Hugo Mendoza]

Cool clothes. Literally, like, just verbatim cool clothes.

[Host 1]

Like, what do you get him?

[Host 2]

Like, yeah, what does he want?

[Host 1]

Awake kids?

[Hugo Mendoza]

Nah, man, he. He loves. Funny enough. He loves Stussy. Like, he loves it because when I worked there, he was. I think he was like. He was like three or something like that. And, you know, I would bring him to the shop, and he was just chill at the shop and shout out to Camellia. She. When he started getting older, she will send him, like, boxes. Oh, nice. Floating, like, for real, with his name on it. So he would be really hot.

[Host 1]

Hell, yeah.

[Host 2]

Didn't you tell me that he would tell people. He's like, yo, my dad owns Stucy.

[Hugo Mendoza]

Was that. Yeah, yeah, yeah. He.

[Host 1]

That's sick.

[Hugo Mendoza]

Yeah.

[Host 1]

Would he be at the store being like, uncle Rob, I can see your underwear.

[Hugo Mendoza]

Yeah.

[Host 1]

Nah, straight up, like, uncle Rob sags a lot. That's all I'm saying.

[Hugo Mendoza]

Shout out Rob, man. Yeah, that's really my brother.

[Host 1]

He's the panties flash.

[Hugo Mendoza]

But he. He. We went to. It was his 10th birthday, and Rob pulled up, and, like, all my boys pulled up, and he was just like. I was telling. I was telling my son. I was like, yo, he. He runs the Stussy store now. He was like, oh, let's go. So, yeah, shout out Rob.

[Host 1]

How would you. How do you describe the current state of street wear right now? Big question. Big question.

[Host 2]

Big psy.

[Hugo Mendoza]

Big question.

[Host 2]

Bigger side.

[Hugo Mendoza]

No, I mean, I think. I think from where I see, it is really exciting. You know, I especially like what the young kids are doing. I mean, I. With it, like, shout out Clint. You know, everyone that's really just keeping this exciting and just, like, keeping this shit, like, you know, not predictable.

[Host 1]

You know, to me, it feels like we're like. It's like at a crossroads where streetwear 2.0 or 3.5 or whatever is like, okay, that happened. Sneakers, you know, reached a fucking crest, and now it's like falling off a little bit. But it's like, all right, the losers have moved on.

[Host 2]

Yeah.

[Host 1]

Like NFTs or Pokemon cards or market. Yeah. They just wanted to see those that use it as like a financial marketplace.

[Hugo Mendoza]

Yeah.

[Host 1]

Are now like, you know, elsewhere. And now it's kind of like wide open and it's, it's like, who knows what's going to fill the void.

[Host 2]

Yeah.

[Hugo Mendoza]

It's a vacuum, I think. I think also I always like to say the real is back in style. I think it's. I think al. I think now specifically it's time for like the, the little guy per se. Like, you know, not the like fucking big conglomerate brands, but just like, you know, that the brands that could really wake up in the morning and be like, today we're gonna do this and do it and that's it. Like it's done. You know what I'm saying? Like, you know, granted, Awake's been. Angela's been doing awake for 10 years. And this year actually we'll be celebrating our 10 year anniversary. But we're a small. We're a small brand. Like, we're a small operation, which obviously it has his, you know, ups and it has his downs, but you're nimble. Yeah, but the most, the most important thing is we never, we never like, we do whatever we want. And that is the beauty of it. Right? Like we could do whatever we want and nobody will question it because it's us.

[Host 2]

There's like no red tape. It's just like, you want to do this and everyone agrees with.

[Hugo Mendoza]

Yeah. Yeah.

[Host 1]

So, you know, Awake feels big and you have sneakers in Fortnite. It's still nimble enough to be. To wake up, be like, you know what, I want to bring in this partner or this 100 musician or I want to come on throwing fits and just. It can just happen.

[Hugo Mendoza]

100. I think, you know, the. Like to go back to the Marshall series live from Awake New York. That was literally just like us at the office being like, all right, like, who do we want to perform at the office? Who do we want to perform at the store?

[Host 2]

Yeah.

[Hugo Mendoza]

Fucking Freddie. Charlotte Day Wilson. Yeah. All right, cool, let's do it. Somebody reached out to her. I don't done. Then the next would be like, I mean, what's the project, Pat? You know what I'm saying? Like, that happened.

[Host 1]

We missed that.

[Hugo Mendoza]

Miss that, missed that, man. You missed that project. So we have Project Pat. Yeah, I don't know, man, but like my cheese. These, these are moments that like happen from just like us being at just like literally just sitting around and being, like, cool.

[Host 1]

Like, what would be sick?

[Host 2]

This would be tight as hell.

[Hugo Mendoza]

No. And it was like, you know, for example, like, Project Pat, it was like, legit. Like, you know what would be sick? If we got Project Pat and then agreed and then we got him and it was like. And then the next thing you know, we're at the fucking Awake store and Project Pat is, like, performing. We didn't have his size for the hoodie, so the hoodie was pretty. It's pretty tight on him. I'm sorry. I'm sorry.

[Host 2]

But he looked dope.

[Hugo Mendoza]

Yeah, still look dope. He still looked dope.

[Host 1]

Who's your dream musician to bring in for that series?

[Hugo Mendoza]

Oh, dream musician.

[Host 1]

Shot a.

[Hugo Mendoza]

Honestly. Yeah, yeah. Sad day will be sick, man. But one thing I learned from this series is, like, no artist is. Every artist is reachable as long as, like, you can get to them, you.

[Host 2]

Know, and if the money's in the bank.

[Hugo Mendoza]

But honestly, honestly, not even about the money. Somebody. Nah. Some of these artists, like, did it because, you know, it was love on the. Not off the strength, but like, yo, it's like, if you. If you as an artist have the opportunity to reach a grassroots, like, real demographic, like in New York, specifically, like, sure. Why wouldn't you do it?

[Host 1]

It's good for the. A Life was doing right with their.

[Host 2]

Yeah, true.

[Host 1]

So.

[Hugo Mendoza]

So that was. So that was a big inspiration for this series. You know, we wanted to bring back that energy downtown, which we successfully did, and shout out to A Life because I. I got to go to some of those concerts, and it was like, you know, it felt. The energy was insane.

[Host 2]

They broke Mad artists rock like, it's wild.

[Host 1]

Were you at the ASAP brawl?

[Hugo Mendoza]

I was. I was there.

[Host 1]

I also went up the drummer.

[Hugo Mendoza]

I also. I also went to Currency.

[Host 2]

Okay.

[Hugo Mendoza]

I was at the Currency joint. But yeah, man. Yeah, I was. I was really on that.

[Host 2]

On that bullshit life.

[Hugo Mendoza]

I was definitely. I definitely had some Chucks on and were.

[Host 1]

Yeah, I was.

[Hugo Mendoza]

I definitely had to fit it on.

[Host 2]

I got.

[Hugo Mendoza]

I might have a photo, actually. I might have to go back and.

[Host 2]

Please send that to us so we could post it.

[Hugo Mendoza]

Yeah.

[Host 1]

When you, like, look back, do you ever look back at the old fits? You can go, what the fuck was I thinking? Or do you regret nothing?

[Hugo Mendoza]

No, man, I regret nothing. I think. I think it's such a big part of, like, who I am today. And honestly, like, I was looking at it the other day, and I was like, man, like, I really been on this shit for a long time.

[Host 2]

You Know, like, giving yourself credit. Hat on the back.

[Hugo Mendoza]

Yeah, man. Like, I'm. Yeah. Like, I was looking at. I was looking at fits, and I was just like, man, I Probably spending my whole check on clothes, which, like, something I'm not proud of now, but, like, back then, I'm like, it.

[Host 1]

Is that, like, just be. Is that just what comes to being born and raised in New York where people are like, oh, when'd you get interested in fashion and style? I'm like, well, you kind of grow up in New York. You kind of are just like. You're aware of it or you're not.

[Hugo Mendoza]

You have to do it, because, like, if you don't, you're a bum. And who does? Who wants to be a bum? Right?

[Host 2]

The streets are your Runway.

[Host 1]

It's ultimately about getting.

[Hugo Mendoza]

Yeah, yeah, yeah, yeah. Also that, you know, like, shout out. Shout out to women. We literally do everything for women. Like, so that's, you know, like, true. It's facts. Damn.

[Host 1]

That's Bar song. Who are the most important people in streetwear right now?

[Hugo Mendoza]

Who are the most important people in streetwear right now?

[Host 1]

Maybe start with the obvious, but then also, who are some, like, maybe behind the scenes.

[Host 2]

Yeah.

[Host 1]

Like, Dan, I feel like, is, you know. Yeah, yeah.

[Hugo Mendoza]

I mean. Oh, you want specific names?

[Host 2]

Well, yeah, if you want to shout some out.

[Host 1]

Angelo.

[Hugo Mendoza]

Angelo, Absolutely. About the Fox, I think.

[Host 2]

No, I'm serious.

[Hugo Mendoza]

Yeah, I mean, of course.

[Host 1]

For sure, Ronald.

[Hugo Mendoza]

Yeah, yeah.

[Host 1]

Awake. It coming soon.

[Hugo Mendoza]

Ooh.

[Host 2]

Yo, that put. That would put. That would feed generations, dude.

[Hugo Mendoza]

Hugo Treats, man. I think I've done this before.

[Host 1]

Clint.

[Hugo Mendoza]

Clint, absolutely. Clint. Shout out to my fucking brother Clint, man. I think he is really the one who is leading the pack on all this shit. Not because of how obviously everything he's done is, you know, is going down in history, but I think him as a person, like, if you. If you get to know him, you know, like, he's shot. He's a.

[Host 2]

He's a real one.

[Hugo Mendoza]

He's a real one. Like, straight up.

[Host 1]

When did you. How did you guys first link? Is it. Was it through Awake or was it through Bar? Like.

[Host 2]

Yeah.

[Hugo Mendoza]

Nah, man.

[Host 2]

Barza dot connector.

[Hugo Mendoza]

I actually. I actually link Bart and Clint up. Shout out to Bar. But I think me and Clint met. He came out here in 2019. No, before COVID Yeah, way before COVID Yeah, yeah, way before COVID It was, like, 2018 or some shit like that. And I had just started working at Stussy, and Frazier called me, and he was like, yo, Pata's having a pop Up. We have some product with them. Can you bring it over to the pop up space? But also, they're doing a little. They're doing, like, a little. A little kickback afterwards at Dick and James in Brooklyn. And, yeah, invite the guys. Pull up, whatever. So during that week, Ellis Gilbert, shout out to Ellis was. He was working at Pata. He. They all came out to New York. So Clint Ellis, like, Stussy. Yeah. Like, I think I. Stussy, man. I think Clint had just started Cortez.

[Host 1]

Or he was about.

[Hugo Mendoza]

Oh, he was about to.

[Host 2]

Okay.

[Host 1]

Bubbling.

[Hugo Mendoza]

Yeah. And then they all just came to the shop. They all came to Stussy. And, like, you know, back in the day, like, the way I was running that story was just, like, a hub for, like, everybody. So, like, naturally, those guys ended up just chilling at the shop, like, almost every day that were in New York. Yeah, yeah. Cause it was like. It was like that. It was just like, yo, hq, it was like, yo, everybody just pull up. You know what I'm saying? Like, yeah. And then next thing you know, the.

[Host 2]

Rest of history, bro.

[Hugo Mendoza]

Yeah, yeah, yeah. So I've known him. I've known him for years, and, like, he. Since day one, you know what I'm saying? He's just stayed the same, which is, like, something I respect the most. Aside from, like, everything he's done.

[Host 1]

Did. Immediately. Did it immediately register with you that he's, like, a star and. And, you know, the cult of personality, and you're just like, damn, this guy's on two huge things. Or did I mean. Or was it like, homies first? And then you're just like, whoa, Also.

[Hugo Mendoza]

This guy's running a. I think, yeah, it was homies. Homies first. And then I think. I think he was like, maybe like two years, three years later, he was like, yo, he did a drop. And, like, I bought a beanie from him or some like that. And then I was like, oh, this is actually dope. But, yeah, it was definitely homies first. Like, I had no idea that this was gonna happen.

[Host 1]

When did it hit you that this shit had happened and that Cortez was, like, as massive as it is a movement right now?

[Hugo Mendoza]

I think when I just. When I kept seeing the videos, like, of, like, him going to, like, Australia and, like, having, like, a million kids running after him and shit?

[Host 1]

The kids running after, like, the truck.

[Hugo Mendoza]

Yeah. Like, he's not, like, after him.

[Host 2]

Oh, he's like.

[Hugo Mendoza]

At the time, he was like. Like, he was like, running and shit. And then I remember, I have. We have a Group shot. A group shot. Chat with me. Bar Scar and Audi and Angel. And I remember, like, a few years, like, years ago, I was like, I sent this video and I was like, yo, this is my homie from London. Look at the. He's doing, like. And all the guys were like, yo, that's crazy. Like, and then next, you know, like, boom.

[Host 2]

Yeah.

[Host 1]

Has he ever. Has Clint ever convinced. Has Clint ever convinced you to do one of his early morning workouts?

[Hugo Mendoza]

No, I think he knows me well.

[Host 2]

Right?

[Host 1]

You're not hitting the bars. You're hitting different types of bars.

[Hugo Mendoza]

I think he knows me very well to know that you're sleeping. I'm probably hungover somewhere.

[Host 2]

Somewhere.

[Hugo Mendoza]

Yeah.

[Host 1]

What are the brands besides Cortez Awake, what else are you with right now, brand wise?

[Hugo Mendoza]

Denim Tears for sure. Shout out to Tremaine.

[Host 1]

Big T, big wine guy, too.

[Hugo Mendoza]

Yeah, yeah.

[Host 1]

I mean, enjoyer.

[Hugo Mendoza]

Wine Dogs, man. That's what. That's what we call.

[Host 1]

That's what we call the wine.

[Hugo Mendoza]

Wine Dogs. Yeah.

[Host 2]

Wine dogs barking.

[Hugo Mendoza]

Yeah, you heard. You heard it here first.

[Host 1]

Yo, that's got to be. That's got to be a. A drinking series.

[Hugo Mendoza]

Yeah, I know.

[Host 2]

Brand, bro.

[Hugo Mendoza]

I know, man. Me and T's been talking about it, but yeah, Denim Tears. And not just because, you know, not. Not because Treme is my boy, but I think, like, everything that he's done and everything that he's doing, it's like, it's always. It always has a story. It's always rooted in, like, something that really matters. So I think, you know, that for me, is important if I'm gonna fuck with a brand, Like, I'm not just like. Cause I don't need more shit, you know what I'm saying?

[Host 2]

The message is.

[Hugo Mendoza]

Yeah, the message to me is very important. And I think Tremaine is a person that's like, leads the pack and when it comes to storytelling, a leader of young men, honestly. Yeah, yeah, yeah, yeah. And then of course, like, what we do at Awake is, you know, it's is also in that same DNA. So do you feel like.

[Host 2]

Like you're talking about all the homies that exist in the same space that, like, you and Wake do? Is there any kind of, like, friendly competition or is it like, yo, I want every kid to wear all these brands, like, at the same time?

[Hugo Mendoza]

I mean, I'm sure. I'm sure there is, you know, I'm sure there is, but I think, like, from. For me, I mean, I'm not. That's not how I see it.

[Host 2]

Right.

[Hugo Mendoza]

And honestly, that's why, like, I'm always not reluctant to talk about other brands, but I just don't give a fuck, you know, Like, I don't care about.

[Host 2]

Right.

[Hugo Mendoza]

That shit, you know, no beef or none of that's no man. I love, I love what my friends. I genuinely love what my friends do and I respect it.

[Host 2]

Sick.

[Hugo Mendoza]

And that's why when people ask me like, what are your favorite brands? I'm always going to say my friends, brands. Because that's who I respect. Like punk and yo Denim, Tears, Cortez, Cease. You know, these are all friends of mine who like, I really respect what they do, you know. Wim Golf, like Sure Shot. Well, I think like for me that also just seeing it up close.

[Host 2]

Yeah.

[Hugo Mendoza]

To me it's like you see the.

[Host 2]

Work that's put in it.

[Hugo Mendoza]

I respect it. I respect it.

[Host 2]

Absolutely.

[Host 1]

Feel like you have to support or really want to support New York brands to kind of keep. New York is like the hub that it always has been and hopefully will continue to be.

[Hugo Mendoza]

Yeah, I mean, for sure, for sure. That's why that's, that's also part of what we do with the store, you know, like, so I think, you know, that the store for me is like, is a hub for that to incubate brands. You know, like if we want to. If, if, if you're, if we with your brand and you hit us and you're like, yo, can I have. Can I do a pop up at the Awake store? Let's go. You know what I'm saying?

[Host 1]

DM this man.

[Host 2]

Yeah, right?

[Hugo Mendoza]

Yeah, yeah.

[Host 1]

Style wise, what are you seeing out there that makes your blood boil? What sucks? What do people need to stop doing?

[Host 2]

Yeah.

[Hugo Mendoza]

Nah, that's another thing too. I. I'm also not like looking at what people are wearing. Obviously, like, obviously, obviously. Like, obviously it's part of my job to know like, what. What is gonna be next and like what kids are gonna be into which, you know. But I think for me, like, let the kids have fun, you know, like if they want to wear fucking triple XL tees and fucking 42 size jeans and shit. And like, you know what the other side.

[Host 1]

What about what? The skinny jeans, like the Jordans.

[Hugo Mendoza]

And like, I fuck with that small hoodie.

[Host 2]

Oh yeah.

[Hugo Mendoza]

I fuck with it. I fuck with all that shit, man. Because I think for me, it's funny because like when I was looking at photos of me back in like 2008, 2009 and I was wearing the skinny jeans, I'm like, fuck, man. Like, this is coming Right back to where it was, you know what I'm saying? So I think I enjoy it, you know, Like, I love, like I look at a kid like Netspan who has like six style, you know what I'm saying? Like tight jeans, small leather jackets, mid.

[Host 2]

Drift showing the whole deal.

[Hugo Mendoza]

Yeah, Vans like that shit is sick, man. To me, that is what I enjoy is to see kids express themselves however they want to do it.

[Host 2]

Do you think there's a kind of this idea about you as like a brolic New Yorker who's like in these streets where people maybe think you're a bigger hater than you are when actually.

[Hugo Mendoza]

You'Re like, I am a hater.

[Host 2]

Okay?

[Hugo Mendoza]

I am 100% a hater.

[Host 1]

Is hating is chic.

[Host 2]

Yeah.

[Hugo Mendoza]

I fudgeing, love hating. I mean part of my is. Is, you know, But I like to hate on the shit that's going to, you know, where I don't have to like, I don't like lose sleep over it, you know, But I do, but I do.

[Host 1]

Like what are you hating on these days?

[Hugo Mendoza]

I'm hating on people's taste in food. I'm hating on people's taste in restaurants.

[Host 1]

And what is that? Just like doing like the, like posting.

[Hugo Mendoza]

Like, just like wax, man, like phones.

[Host 1]

Eat first or like, yo, look at, look at where I am.

[Hugo Mendoza]

Yeah, yeah. Performative, man. Like I'm hating on New York nightlife right now. Really? Yes.

[Host 1]

What's wrong with New York nightlife right now?

[Hugo Mendoza]

I think we need. I mean for me, I think all, not all of it, but the best is in Brooklyn, which, like, cool, but I think some, I think Manhattan specifically is lacking.

[Host 2]

Right.

[Hugo Mendoza]

You know, places.

[Host 1]

Where are you going out? Where are you raging with the fellows these days?

[Hugo Mendoza]

Sophie's like just like, yeah, man, like I don't. We don't.

[Host 2]

You need options is what you're saying.

[Hugo Mendoza]

Yeah, options. More people dancing, you know, like my friend Austin Jebia, Shout Out Austin, he's. He does some really. He puts on some really great parties where people actually like. Excuse me. Which. Where people actually like enjoy dancing and shit, you know? And like really the music is good also we need more hip hop. We need more R and B at these like big clubs, you know what I'm saying? Like, sometimes I love house music, but sometimes I want to sing. I want to sing some shit, you.

[Host 2]

Know, like play mo bamba.

[Hugo Mendoza]

Yeah.

[Host 2]

Like dropbomb in the club.

[Hugo Mendoza]

But I think, yeah, I think like more hip hop and R B in the clubs, man. Like, but obviously that comes with, you know, could you.

[Host 2]

Why don't you promote? Or is that you don't have the time for that or the energy?

[Hugo Mendoza]

Like, man, I don't have the energy for that shit. Not that I'm too old. I just like, I think in respect to all the guys who promote and like do do that. But I think for me it's just like I don't want to be like posting a flyer. Yeah, not you weekend. You know, like I was doing. I was actually doing a jazz night at this bar.

[Host 1]

That's right.

[Hugo Mendoza]

At. On Avenue A. Yeah.

[Host 1]

But it started old flings. It started at like midnight.

[Hugo Mendoza]

Well, it was called late night jazz. It was like, it was like from 10 to 2 in the morning. It was, it's. It's dope. They still doing it, which is great, but I just kind of. I just kind of got tired of like posting that shit every day and then. And it was weekly, so it was every Tuesday. So I was just like, for like the first three weeks I was getting up every Tuesday. It was just like really bad because the. We was just chilling to some jazz. Like how are we this drunk? You know? But yeah, I think.

[Host 1]

What time is the first Wednesday morning meeting?

[Host 2]

Not made it.

[Hugo Mendoza]

Sometimes. Sometimes. Yeah, exactly. Sometimes it'll be not late enough. But one thing about me, man, like, and I talk about this with my friends all the time. Like we professionals, man. You know, like if you're gonna, if you're gonna indulge.

[Host 2]

Sure.

[Hugo Mendoza]

Like, you know, show up, work hard, play hard. Yeah, exactly, exactly. So I've. I've unfortunately have mastered the art of working hard and playing.

[Host 2]

Yes. Of that black bell that.

[Hugo Mendoza]

Yeah.

[Host 1]

When are we gonna get a Hugo Mendoza wine bar?

[Host 2]

Yeah, brother.

[Hugo Mendoza]

Somebody holla at me, man. I need investors. I need about 2 million, maybe more.

[Host 2]

You put in your 10,000 hours, right?

[Hugo Mendoza]

Like you could do that? I could if I wanted to. Yeah. It'll be pretty easy.

[Host 1]

That's a second full time job though.

[Hugo Mendoza]

Yeah, yeah, yeah. But it, you know, I don't, I don't know if I want to. I think for a while I wanted to do it. And I spoke to Scar like a few days ago. He was like, he was like, yo, just. Just invest in something, right? Yeah, yeah, just invest in something. But if, if, you know, if it happens, you know, and it makes sense, then for sure. But I think, you know, I have enough friends in that in, in the food and beverage industry to like know better, you know?

[Host 2]

Yeah, true.

[Hugo Mendoza]

Yeah.

[Host 1]

The margins on a wine are not. Not the margins of a T shirt.

[Hugo Mendoza]

No.

[Host 1]

But it does. It is the intersection. A lot of interest, Right. Wine and food.

[Hugo Mendoza]

Yeah.

[Host 1]

Music, programming, events. Yeah. 100 people.

[Hugo Mendoza]

Yeah.

[Host 1]

Nightlife.

[Hugo Mendoza]

100%, I think, you know, like. And the guys before me and the guys before them could tell you the same thing. Like, no matter where you go, you know, that's kind of like where the connections are made. Right. So, like, if it's your first time in Tokyo, you're going to get together with a homie that works in streetwear or whatever, and you guys are going.

[Host 2]

To go out and drink, break that over a bottle.

[Hugo Mendoza]

Yeah. Yeah. And that's how you. That's how you build relationships, and that's mostly where the magic happens.

[Host 1]

Yeah. So what terrible ideas were brainstormed after doing that 22 bottle night?

[Hugo Mendoza]

I wonder. Dude, I think I can show you a photo. Like, we're probably. We're like, just brain dead.

[Host 1]

Like, bro, what if we put the Eiffel Tower?

[Hugo Mendoza]

It was. It was crazy because it was like we. We sat there and we kind of just. It kind of just happened. And then. Yeah, like I said, I think. I think, like, after a while, we were like, oh, my God, how do we get here? I do remember, I shout out Israel and my Stussy family. But I do remember when the bill came, I was looking at that shit, and I was like. I looked at Israel and I was like, you got this.

[Host 2]

Yeah.

[Host 1]

We talk business, right?

[Hugo Mendoza]

Yeah, yeah, yeah, yeah.

[Host 2]

You can write this off.

[Hugo Mendoza]

I was like, you got this. He was like, I got it.

[Host 2]

I was like, okay, that's hospitality.

[Hugo Mendoza]

I was like, all right, cool. And then I ran back to Guillaume and I was like, yo, let's keep going.

[Host 1]

Run it up.

[Hugo Mendoza]

The bill just reset. Zero. We're back at zero, baby. Let's go. Critics are calling. Good luck. Have fun. Don't die. After absolute chaotic perfection.

[Host 1]

AI, isn't that a thing already?

[Host 2]

It gets a lot worse, honey.

[Hugo Mendoza]

Sam Rockwell is electric.

[Host 2]

Who's joining me?

[Host 1]

Who's ready to save the future?

[Hugo Mendoza]

Five stars.

[Host 2]

This is real.

[Hugo Mendoza]

Pretty much, yeah. It's gonna be okay. Or it's not. I don't know. Only in theaters February 13th. Tickets on sale now. Now.

[Host 1]

But they just dropped the ol collab. They're good.

[Hugo Mendoza]

Yeah. Yeah, it was. That's the thing, man. Like, I. When it. If. If. If I'm in a setting and I'm need. And I need to talk work, I'm not gonna drink 22 bottles of wine. But, you know, I think, like, for me, like, I try to really enjoy the moment by not you Know, like, if I'm with. You know, if I'm with Guillaume or, like, if I'm with Rob or, like, whoever I'm with. We know, like, yo, this is. This is playtime. You know what I'm saying?

[Host 1]

Who's your favorite homie in fashion besides, like, actual homies? Let's call them, like, G and Rob Scar and what. Who's your favorite people in fashion to party with that. Maybe you only see him, like, in Paris or every six months in Milan or. Or they come to New York.

[Hugo Mendoza]

That's a great question. Besides, boys here, honestly, you got. I love partying with you guys. Thank you, dude.

[Host 1]

We love partying with you.

[Hugo Mendoza]

Yeah.

[Host 2]

Two Way street, baby. Yeah. Who gets after when they're in New York?

[Host 1]

I didn't get after. Just, like, the most fun.

[Hugo Mendoza]

Honestly. Honestly. I'll say this, and I'm not just saying it because you guys just had him here, but Keith Henry.

[Host 2]

Oh, yeah.

[Hugo Mendoza]

I love, like, I love, I love.

[Host 1]

Does he bust out the accent with you?

[Hugo Mendoza]

Foul. Oh, God. Yo, two tools Karoti. That guy is.

[Host 1]

He spent a lot of time in Toronto, fam.

[Hugo Mendoza]

Yeah, I did, I did. I had. I, I, I got a couple of pairs of Keith Henry jeans that I got early on.

[Host 2]

Early supporter.

[Hugo Mendoza]

But yeah, no, Keith Henry is one of my favorites to do it with.

[Host 2]

They're gonna say Alex from a press. A. Alex, man, I've heard he likes to enjoy something.

[Hugo Mendoza]

It could be. It could be. It could be such a wild card. But I love. I love him. I love him. He's. He's. He's. He's really great also. And then just. I mean, and then just it. I throw, like, my real homies in there. Ethan Pews, man. That guy, yo, is after it. Yo, my boy Geo. My boy Geovaca.

[Host 1]

Ethan start. Wait, what does he. If Ethan starts whining, you know that it's.

[Hugo Mendoza]

Oh, yeah, yeah, yeah.

[Host 1]

He's the most unassuming white boy of all time.

[Hugo Mendoza]

That is. He is the most. He's the goat. My boy Giovaca, too, who I've had the pleasure of partying with him in many different countries.

[Host 1]

The wrong.

[Hugo Mendoza]

Yeah, like this.

[Host 1]

There's so many on oregano.

[Host 2]

Like.

[Hugo Mendoza]

Yeah, there's so many. There's so many of my friends who, like, if we were stranded in the island and we had, like, unlimited alcohol and food. Okay, we will probably go off. Yeah, we will probably go off.

[Host 2]

Jeff tried that already.

[Host 1]

You are on an island, bro. It's called Manhattan.

[Hugo Mendoza]

It is, it is. Yeah. But when those guys come To New York. Like, we really go off and like, honestly, like, even, you know, even when we're in Paris or like Miami. And like, I love, like, I mean, I love my friends and I love hanging out with them and I love just enjoying the beauty of a good rip. Ethan Ripper will say, yeah, yeah, the rips, the rips on. He has a thing where he goes, should I turn the rip on? Rips on.

[Host 1]

Fucking Jack the Ripper.

[Hugo Mendoza]

Yeah.

[Host 1]

What's your. Okay, you rip. Rip is on. Rip turns off. As all rips must do. They turn off at some point. What's your hangover routine? Oof.

[Hugo Mendoza]

Easy.

[Host 1]

Yeah.

[Hugo Mendoza]

Chinese food. Specifically banger.

[Host 1]

What's the order?

[Hugo Mendoza]

Pork fried rice, chopped up chicken wings, hot sauce on the wings and a cold Coca Cola.

[Host 2]

Ooh, yeah.

[Hugo Mendoza]

And before I go to bed, I take a liquid iv.

[Host 2]

Okay.

[Host 1]

Preemptive.

[Host 2]

Yeah.

[Hugo Mendoza]

Yeah. I mean it's pretty gross and sometimes I forget to do it, but.

[Host 2]

But when you remember it works.

[Hugo Mendoza]

Okay.

[Host 1]

Sorry if I'm like airing out your close friends, but it was like, you're like, yo, if my entire outfit ends up on the hook by the door.

[Hugo Mendoza]

Oh yeah, like pants, underwear.

[Host 1]

I know it's a big night.

[Hugo Mendoza]

I have a thing where like when I come in the house, I just like take everything off shed and I just hang it on my thing. Yeah. And like for. In like for like two weeks. Not two weeks, but like, I think it was like, yeah, for like two weeks. I just. Every night I kept having one of those nights. I would just post a photo of my clothes hanging on the rack. That's you.

[Host 2]

That's you're shit in the rafters.

[Host 1]

The equivalent if the Keith Henry denim's.

[Hugo Mendoza]

On the coat hook is done. The rip was on the ripple's definitely.

[Host 1]

Ever thought about becoming a sommelier?

[Host 2]

No.

[Hugo Mendoza]

No.

[Host 1]

Do you get like, what do you. Do you get into that of like great vintage or is it just like.

[Hugo Mendoza]

This tastes better, like. Yeah, it tastes good. I like it. You're a chugger versus a. I prefer like, not that I prefer, but like, you know, I. If it's a specific producer that I with.

[Host 1]

Who do you with right now? Shout out your favorites right now, man.

[Hugo Mendoza]

I mean, I love Patrick Bujo. That's like my all time favorite. I love. I've actually white labeled three bottles with him via my friends over at Chop Chop Love in Paris. Shout out to Chop Chop Love. Those guys have shown me so much love and like.

[Host 1]

And chop Chop.

[Hugo Mendoza]

The reason why we get along is because just. We just enjoy wine and like we don't sit. And I mean, obviously we sit down and, like, nerd out about it sometimes, but, like, for the most part, we just, like, enjoying what we're drinking.

[Host 2]

So do you fuck with whiners or you, like. That's a little too much for me. Like, really? Who, like, really nerd wine nerds?

[Host 1]

Like.

[Hugo Mendoza]

Yeah, for sure. Absolutely.

[Host 2]

Respect that.

[Hugo Mendoza]

Absolutely. Yeah. I learned. I've learned so much from, like, people who actually fucking love wine. I mean, shout out Jorge, who's the fucking biggest, you know, like, he's. He's. He does the wine programming for the French group and he's just like, you know, aside from him being, like, probably like one of the only Puerto Rican dudes doing this shit at his level, his. His knowledge in wine is like, none other.

[Host 2]

So that shit's infectious for you, I guess.

[Hugo Mendoza]

Yeah. Not 100%, I think, any enthusiast. Yeah, yeah, yeah. And I. And you know, sometimes, like, with any industry, like, it's good to see people who. It's good to see minorities. Sure. Like, shining, you know what I'm saying?

[Host 2]

At the top of their game.

[Hugo Mendoza]

Yeah.

[Host 1]

When you walk into a fine dining establishment or snooty wine bar, how pungent is that racism?

[Hugo Mendoza]

So pungent.

[Host 2]

Yeah.

[Hugo Mendoza]

Like, I won't name any names in terms of restaurants, but, like, sometimes I go out and I order a bottle of wine and they're like, oh, oh, that's not fun. And I get that reaction, and I get that reaction a lot. Sometimes.

[Host 1]

Does it feel good to, like, flex your big Dominican nuts on them?

[Hugo Mendoza]

Yeah, man. 100. I like to unzip my pants and drop my nuts right on the table.

[Host 2]

Right on the table.

[Hugo Mendoza]

100.

[Host 1]

Give me that, Matassa.

[Hugo Mendoza]

Yeah, yeah.

[Host 2]

And they're like, excuse me, sir, can you take your nuts off the table? Family dining.

[Hugo Mendoza]

Sometimes I don't take that shit. I don't take, obviously, like, you know, they. They be on that shit.

[Host 2]

But you don't take it personally.

[Hugo Mendoza]

Not for what I'm like, I'm here spending. I'm here to spend the money. I'm going to have a good time regardless.

[Host 1]

And you know what? If you can, like, change their minds, that's ultimately.

[Hugo Mendoza]

Yeah, exactly.

[Host 1]

Brown guys fuck with wine, you know, in a cool way, too.

[Hugo Mendoza]

Yeah, exactly. And that's. That's part of the reason why. That's part of the reason why I've gotten such a good embrace in the. In that world as far as I've gotten in my little bubble is because people were actually all just like, good human beings, you know? Like, we're just like, yeah, we could hold a conversation, and it's just, like, cool.

[Host 2]

So it's on the inside of the grape, not necessarily the skin, you know?

[Hugo Mendoza]

Whoa, that's great. I mean, we need to make T shirts.

[Host 2]

No, please, please, no.

[Hugo Mendoza]

Do you have shirts?

[Host 1]

Do you have a wine grail? Like something that you've been chasing? Yeah.

[Hugo Mendoza]

Nah, man. No, actually, like, this. This time when I. When I was in Paris for this, for. For the holidays, my boy Isma was like, yo, like, you should start saving some bottles. And now I've been like, you know, saving some. But now, man, I like to drink it all, like, if it's. Yeah, sometimes it's.

[Host 1]

But is there one? Like, you haven't. Like, you're like. You're like, oh, I heard that that is supposed to be the best.

[Host 2]

Chateau Margot.

[Hugo Mendoza]

Every. Everything. Like. Yeah.

[Host 2]

You had it all. For the most part.

[Hugo Mendoza]

Not all, but I. But I've been. I've. Sometimes I've been sitting down with people who just like, bust out a fucking bottle, and they're like, yo, this is impossible to get. And then I'm like, all right, cool, we're drinking.

[Host 2]

Let's drink.

[Hugo Mendoza]

It's like, yeah. I'm like, I'm not.

[Host 1]

Delicious.

[Hugo Mendoza]

Yeah.

[Host 2]

Oh, yeah, that's good.

[Host 1]

Thank you. Another one?

[Hugo Mendoza]

Yeah. Yeah.

[Host 2]

Top me off, bro.

[Hugo Mendoza]

It's great. Which is. Which is also another part of that world that I enjoy is like, how. How hospitable people are, like, generous. I'm saying, like, people don't know you. They'll be like, yo, have a glass with me.

[Host 2]

It's like, floating for wine people, bro. You know?

[Hugo Mendoza]

Yeah. They'll be like, try this. And then obviously, this. Some smugs who are asses who, like, you know. Yeah, yeah, but we don't. We don't drink with those guys.

[Host 1]

Yeah, they're not real wine dogs.

[Host 2]

Those drink alone, bro.

[Host 1]

They're wine herbs.

[Hugo Mendoza]

Yeah. They want wine herbs. Yeah.

[Host 1]

What's the most you've ever personally spent on a bottle?

[Hugo Mendoza]

On one bottle?

[Host 1]

Yeah. Whether at a restaurant or a shop.

[Host 2]

I feel like those nuts are about to come out. Pause.

[Hugo Mendoza]

Wow. You.

[Host 2]

You have.

[Hugo Mendoza]

Honestly, Honestly, not that much, man.

[Host 2]

Really?

[Hugo Mendoza]

Not that much. Not that much.

[Host 2]

Is that because some of the best is, like, not that expensive? Yeah.

[Hugo Mendoza]

100. Especially. Especially, like, some of the best I've drank, I've drank in Paris. And, like, wine there is so cheap, right?

[Host 1]

No import fee.

[Hugo Mendoza]

Yeah. I also like, you know, my. My local wine shop, which is not far from here. Discovery Wines.

[Host 1]

What's that? Guy's name. Shout him out.

[Hugo Mendoza]

Who? Oh, Trevor.

[Host 1]

Trevor.

[Hugo Mendoza]

Yeah, shout out, Trevor, man. Yeah, Trevor. That's, that's the biggest wine dog, man. Shout out.

[Host 1]

But he's the perfect embodiment, I think of like the nerd that is like, you know what? I can nerd out. And like, I love the ship, but also ultimately just about like, he's a.

[Hugo Mendoza]

Good, He's a vibe man. He's a great vibe. Like, he's a great vibe. He's the man. And you know, he will always, when I first started shopping there, I'll be like, yo, Trevor, what are you drinking right now? And then he'll be like, yo, here's this Riesling for $26, right? It's really good. And then, you know, so I think, I think it's, it's, it's not about how much money you spend on a bottle, but if you enjoy it, right. You got people, you know.

[Host 1]

But that being said though, in your lifetime, do you think you've spent more money on clothes or on eating out and drinking wine?

[Hugo Mendoza]

Eating out, for sure.

[Host 2]

Not even close.

[Hugo Mendoza]

Not even close. Like, not even close. Like, I've put, I don't even want to say it, but I spend, I spend a lot.

[Host 2]

You put motherfuckers through college, dude.

[Hugo Mendoza]

I spent a lot of money on, on, on food and wine. Like.

[Host 2]

But that's how you want to spend your money, right?

[Hugo Mendoza]

That's how I want to spend my money. Yeah. I don't want to, you know, like it. Nothing brings me more joy than being at a good restaurant with friends who I, whose company I enjoy. So. Yeah, for sure.

[Host 1]

I mean, the clothing budget ain't nothing. Like, what's your low key? A big suit guy, right?

[Hugo Mendoza]

Yeah.

[Host 1]

Does Giovaka make your favorite suits?

[Hugo Mendoza]

100%.

[Host 1]

And how many of them you have?

[Hugo Mendoza]

I got five right now.

[Host 1]

Describe real quick.

[Host 2]

Tell us the lineup difference.

[Hugo Mendoza]

So the first one was a navy blue pinstripe, double breasted. The second one I think was a brown one, also double breasted. The third I got was a black one, also double breasted. I love double breasts.

[Host 1]

I know.

[Host 2]

Sensing a theme here.

[Hugo Mendoza]

Yeah. And then I got a single breasted gray, pink pinstripes.

[Host 2]

Ooh. Whoa. Tasty.

[Host 1]

Yeah, that's a fun one to match the Tim's.

[Hugo Mendoza]

Yeah. And then the fifth I got was this like Chanel looking fabric and like brown and navy blue.

[Host 1]

Like, like a boucle.

[Hugo Mendoza]

Yeah. Also double breasted with a nice cuff at the bottom.

[Host 2]

Tasty.

[Hugo Mendoza]

And then this coat.

[Host 2]

Yeah.

[Hugo Mendoza]

But yeah, I think for me, like, and shout out Tremaine. Because the reason why I got that suit, my first suit, was to go to Tremaine's wedding.

[Host 1]

Oh, nice.

[Hugo Mendoza]

Because I know those guys, they. When it comes to suits, those guys been doing it for a minute.

[Host 2]

Tremaine has Ralph Fitzgerald shit, who's like, does Marc Jacobs bespoke?

[Hugo Mendoza]

Yeah, yeah.

[Host 2]

Level shit.

[Hugo Mendoza]

He has a lot of good suits. And I. When I got the invitation for the wedding, I was like, yo, I called up Gio and I was like, yo, I think I'm ready for my first suit.

[Host 1]

That was your first suit?

[Hugo Mendoza]

That was my first suit, yeah. And then after that, the shit just, like, it was snowballed.

[Host 2]

They're in Montreal. Is that where.

[Hugo Mendoza]

Yeah, Montreal. They've been doing it for a long time, I think, like, I could be wrong, but, like, maybe 60 years. Damn.

[Host 1]

Do you wear them often? Like, are you.

[Hugo Mendoza]

I do wear them.

[Host 1]

You find reasons to wear suits or.

[Hugo Mendoza]

Are you just, like, do you need a reason? I. Sometimes now I've been. Now I've been, like, being a bit more conscious about making an effort to go somewhere and, like, actually put a suit on. So, yeah, like, for Valentine's Day, I might have to put a suit on, you know.

[Host 1]

Super Bowl.

[Hugo Mendoza]

Yeah, yeah, yeah, Super Bowl. Yeah, exactly. Just to go to the mall. Put a suit on to go to the mall.

[Host 1]

Yeah.

[Hugo Mendoza]

Wild Wings, they're in Montreal.

[Host 1]

Do you go there just to do, like, the fittings?

[Hugo Mendoza]

Yeah, yeah, yeah, yeah, I go. I mean, all the suits I've gotten, except for the first one, I've gone to Montreal to get the. Just because, One, I love Montreal.

[Host 1]

Great food town. Two.

[Hugo Mendoza]

And wine is so close.

[Host 2]

Yeah.

[Hugo Mendoza]

And, like, I have so much fun. Like, we, like, we have, like. We have, like, a routine, you know? Like, I get there on a Friday, we go out, we eat. Then Saturday morning, we go to the sous shop, the soup spot. And then my friend Gio works there every Saturday with his family, with his dad and his sister. We get fitted, drink a little coffee, drink a little something else.

[Host 1]

Brandy.

[Hugo Mendoza]

And then we go to get lunch. Then we go out again. Then in the morning, if my flight is late enough, I'll go to his family, his family crib. His mom will make a very delicious Italian feast.

[Host 2]

And then Sunday sauce, baby.

[Hugo Mendoza]

Yeah. And then I head to the airport, and then, boom.

[Host 2]

That's a beautiful weekend.

[Hugo Mendoza]

So in, like, three weeks, there's a suit at my doorstep. Three nights. Yeah, something like that.

[Host 2]

It's made to measure, right?

[Host 1]

That is quick.

[Hugo Mendoza]

Always made to measure. Yeah.

[Host 1]

That is quick, man.

[Host 2]

That's a nice little lifestyle right there.

[Hugo Mendoza]

That's great, man.

[Host 1]

What's the next suit you're scheming on?

[Hugo Mendoza]

I think I want to do a gray. Like, a full gray. A full gray suit.

[Host 1]

Like what? Like dark gray? Light gray.

[Hugo Mendoza]

Light gray, I think. Yeah. I've been. I've been.

[Host 1]

Hugo Draper.

[Hugo Mendoza]

Yeah. I was gonna say. That's crazy. I was gonna say. I just started re. Watching Mad Men, and just, like, the way they just, like. To me. To me, it's kind of crazy watching that show and think about that. There was a time in New York City specifically, when people only look good.

[Host 1]

Yeah.

[Hugo Mendoza]

You know, like. Like all the time.

[Host 2]

The bar was much higher.

[Hugo Mendoza]

Yeah. Like, all the time. It doesn't matter where you were going, what you were doing. You was clean cut. Like, even. Even, like some scenes together. Yeah, even, like, some scenes where they just, like, having, like, a house party. And they're just like, Don will come out looking spliffy when he drinks 15 beers together.

[Host 1]

His daughter's like, place. But he's Where. He's like, camp. Collar, shirt tucked into the khaki.

[Host 2]

Even the white tees are tucked in.

[Hugo Mendoza]

Yeah, yeah, exactly. Exactly. Like military man. So when I look. So when I look at that, I'm. I'm like, yo.

[Host 2]

Like, it's inspiring.

[Hugo Mendoza]

It's. Yeah, yeah. And you just feel good. Honestly.

[Host 2]

You feel good.

[Hugo Mendoza]

You look good, play good. Yeah. So you gotta. You gotta. You know, you gotta really invest in something that's gonna, like, fit your body to your 100.

[Host 1]

Don Draper. Let's do. Let's do the people much needed favor.

[Hugo Mendoza]

Yeah.

[Host 1]

You know, something a kismet for, you know, the folks listening. Name some guys. Mitzvah. Thank you, my Yiddish friend. Name some guys who you think dress really well so that the people out there stop trying to copy the influencers and copy the celebrities, the musicians, and the athletes who all dress like. And really are just getting by their looks. Who are some folks, some men and women that you think are really well dressed that are maybe like, more, you know, quote unquote, regular Degular.

[Hugo Mendoza]

I mean, my friend Drew Villani. Oh, shock. Really well.

[Host 2]

Creative director extraordinaire.

[Hugo Mendoza]

His wife Tanya also dresses really well. My friend Giovaca dresses really well.

[Host 1]

Is he in suits every day?

[Host 2]

He's in Vans every day.

[Hugo Mendoza]

He's in suits every Saturday. Yeah, yeah, yeah, yeah.

[Host 2]

He works at Vans.

[Hugo Mendoza]

Right?

[Host 2]

Beautiful.

[Hugo Mendoza]

Yeah, yeah, he works at Vans. Shout out to Geo. My boy Rob. You know what I'm saying? Yeah.

[Host 1]

Did we ever Find out. Did we ever find out why his dad has a photo of Sting on his wall and he.

[Hugo Mendoza]

I don't know that.

[Host 1]

Didn't even know who Sting was.

[Hugo Mendoza]

I don't even. I don't even know, man. Like he. Yeah, that's so crazy.

[Host 2]

That's great Lore, dude.

[Hugo Mendoza]

Yeah, that's. I met his dad, man.

[Host 1]

He's Jamaican Pops.

[Hugo Mendoza]

He's like. Yeah, he's super Jamaican.

[Host 1]

Yeah. So. I don't know, know, maybe Sting, like, maybe the Rock.

[Host 2]

Yeah, Police.

[Host 1]

Police is the.

[Host 2]

It's kind of reggae, right? Like a little bit. There's the influence. White boy reggae.

[Hugo Mendoza]

Yeah, yeah. Maybe the Rock Sandsong. I don't know.

[Host 1]

Yeah, but like.

[Hugo Mendoza]

But yeah, honestly, like, he didn't have.

[Host 1]

A portrait of the Police up on his wall.

[Host 2]

Sting is the Police, though. Let's be real.

[Hugo Mendoza]

They are. Yeah.

[Host 1]

No, the drummers though. Who's the guy who keeps them? It's the off. It's the 3 8. It's the. It's the. The Scott and the.

[Host 2]

Now you sound like Rob's dad, bro.

[Hugo Mendoza]

Yeah. Do you. You have a bottom sting at your crib Sting.

[Host 1]

All right, so there are people out there. Like, I think Rob is an excellent example.

[Hugo Mendoza]

But yeah, yeah, man. I think. I think like for me, like all my friends who just like really, you know, who actually who like just get fits off, they live it. They live this shit and that. To me, like, to me it's very important to just not be a whole fucking like Internet.

[Host 1]

Sure.

[Hugo Mendoza]

You know, Goon. You know what I'm saying?

[Host 1]

The issue is that people are dressing to look good on the phone, not to look good.

[Hugo Mendoza]

Yeah.

[Host 1]

Having wine with the friends.

[Hugo Mendoza]

Yeah, yeah. I mean, I think. Yeah, I mean, do. Do what you do, but I think like. Yeah, I feel like the everyday. And that's why I love. That's why I love New York. Because like in New York you could just like walk out and see a regular degular person just like really crushing it. Crushing it. You know what I'm saying? And like for me, like nobody. For me, nobody influences more people than like every. Just everyday people.

[Host 2]

Sure.

[Hugo Mendoza]

I'm saying.

[Host 2]

I agree.

[Host 1]

You love huge, gigantic shorts.

[Hugo Mendoza]

I do, I do. Where are they?

[Host 1]

Where they hit these days? Like.

[Host 2]

Oh, lower.

[Host 1]

Lower shin. Upper ankle, I think.

[Hugo Mendoza]

I think lower shin. Always.

[Host 1]

What's always. What's the. Maybe in a throwback photo of. In your skinny jeans era, what were the shortest shorts you've ever worn?

[Hugo Mendoza]

Oh, man. Like, right, like. Like above the knee.

[Host 2]

Okay.

[Hugo Mendoza]

Honestly. Honestly, I mean, this. This is a Photo that. It might still be on my finster. I'll show you.

[Host 2]

Oh, let's go.

[Hugo Mendoza]

This is, this is, this is me on vacation mode. And this is, this is the, that I really with. You know what I'm saying?

[Host 1]

This is like current, is a current photo.

[Hugo Mendoza]

It was like, from like three years ago. Okay.

[Host 1]

During the five engine seam.

[Hugo Mendoza]

Nah, man.

[Host 2]

Where were you in this photo?

[Hugo Mendoza]

I was in Mexico. I was in Puerto Escondido. I was just, you know, full on, living it up.

[Host 2]

Vacation mode.

[Hugo Mendoza]

Vacation mode. Comfortable. It was.

[Host 2]

We got to see some. These are your. These are short to you. And they're obviously going to be long.

[Hugo Mendoza]

They're not. They're not even shorts, man.

[Host 1]

Oh, I mean, shorts man.

[Hugo Mendoza]

Priest. Oh, man. I'm gonna show you, man.

[Host 1]

Is it a Speedo?

[Host 2]

Yeah, right?

[Hugo Mendoza]

Come on, man.

[Host 2]

A banana hill, man. Beast mode, bro.

[Hugo Mendoza]

The speedo, man, with the beer and. Come on, man.

[Host 2]

Speedo, man.

[Host 1]

The bandana.

[Host 2]

You look cozy.

[Hugo Mendoza]

Come on, man. I, I with Speedos, man. If I'm. Yeah, I with Speedos.

[Host 1]

Like in the right setting.

[Host 2]

Yeah.

[Hugo Mendoza]

When in Rome, only in the right setting. You know what I'm saying? Like, I've been to some new beaches and, like, I've been to, you know, if I'm in Europe, I'm putting on some Speedos.

[Host 1]

So are you. What about with the regular short with like, kind of, you know, everyday shorts? Are we get going even bigger in 2026 once the weather thaws a little.

[Hugo Mendoza]

Bit, I think so.

[Host 1]

How big?

[Hugo Mendoza]

How big? I think big. I think big. Big. Big shorts are here to stay, man.

[Host 1]

Yeah, like, how big, though? Because your shits are ginormous. You and Robert wearing short pants.

[Hugo Mendoza]

Yeah. Honestly, they're so comfortable like this. This is so sick. Yeah. I don't know, man. I think, I think big shorts are here to stay. Maybe. I don't know if they're gonna get bigger.

[Host 1]

I don't think they physically can't.

[Host 2]

Yeah, but you're locked in. You're locked in on. Big shorts are here to stay.

[Hugo Mendoza]

Yeah, for sure.

[Host 2]

Go big or go home.

[Hugo Mendoza]

I have, I have gone slimmer on my pants, though.

[Host 2]

Oh, interesting.

[Hugo Mendoza]

Yeah. Yeah. On my jeans maybe like six months ago.

[Host 2]

Okay.

[Hugo Mendoza]

Like, yeah, just like straight leg.

[Host 2]

Oh, straight leg.

[Hugo Mendoza]

Yeah.

[Host 1]

What was the reason? You just wanted to, like, play with the silhouette paws or you wanted to, like, pa.

[Hugo Mendoza]

I think, I think for me it was just, like, about not looking fat, you know, like.

[Host 2]

Oh, it's a flattering thing.

[Host 1]

It's all for the pussy and all for not looking fat. That's how we get.

[Hugo Mendoza]

Yeah. I mean, I think, I think for me it was about also knowing my, My proportions, you know, like dressing for your body. Yeah, yeah. And I think, like, is that also.

[Host 1]

When you started going to the tailor and bring a lot of stuff to the tailor?

[Hugo Mendoza]

Yeah, yeah, yeah, yeah, yeah. Like even, you know, like, even my shirts and shit. Like, I think like, for me now it's just like about just looking like a adult. Sure. You know, like so grown man.

[Host 1]

But the big shorts, big pants, that was also at least the way that like you wore them was always kind of like. I don't know, it felt like it was something from like the 90s, early 2000s.

[Hugo Mendoza]

Yeah, yeah, yeah. I mean, I was definitely textualized. Yeah, yeah, exactly. Like, I was definitely doing. Doing like the, like the, like. I don't know. I think I had it. I think at some point I had a pair of like, Rocawear, not Rockawear, Rough Rider jeans. And I had Rough Rider jeans, Stop Drop Rough Riders. And I had like. And I had like Louisville sneakers on.

[Host 2]

Yeah. You do it in a modern way.

[Hugo Mendoza]

Yeah.

[Host 2]

You never looked like a throwback.

[Hugo Mendoza]

Nah, nah, nah. I would take credit. Yeah, yeah. But I, I think I had, I had my time with that. And that's the best part about style. It's just like you can switch it up whenever you want.

[Host 2]

Big ass ball shorts too. You've been known to that.

[Hugo Mendoza]

I never give away. I think like, for me, like, once the summer comes around, like, you're gonna see me back in some and one mixtape style.

[Host 1]

Were you in the Mitchell Nest jerseys? No, back in the, like 2003, like.

[Host 2]

You ever rock it backwards?

[Hugo Mendoza]

Nah, never backwards. But yeah, for sure. I was in the. I was in the jerseys for sure.

[Host 1]

What throwback jerseys do you have?

[Hugo Mendoza]

I had a Knicks one. I worked. I worked at the Yankee Stadium. That's right. So I had a bunch of Yankees jerseys. I've never, I've never been big on like, other cities teams, like.

[Host 2]

Right. Just because the colors look good or whatever, you know.

[Hugo Mendoza]

Yeah, no, like, I. I tried to do it for a while with the fitteds and I just didn't feel like, you know, but I think, you know, it's. There's nothing better than a good combination that, Than a good color combination for a fitted. Like, you know, fitted's about to come back. Fit is never left, man.

[Host 2]

Right.

[Host 1]

But like.

[Hugo Mendoza]

Yeah, that.

[Host 1]

Wearing them backwards.

[Hugo Mendoza]

Yeah, for sure. I mean.

[Host 2]

Yeah, that's where the wind takes you.

[Hugo Mendoza]

Yeah, man. I think fittest. Fittest will always be in style. It's just like, you know, as long as we got some 40 plus, you know, I'm saying some, I mean, shout out. Also like caps usa. Like, they, they also have like a really great selection of. Of like colors that they do exclusively to their. To their store.

[Host 1]

What was your most worn Yankee fitted color besides maybe. Besides the classic Navy?

[Hugo Mendoza]

I was gonna say navy, man. Oh, I also had a red one too.

[Host 1]

What about the understyle?

[Hugo Mendoza]

Yeah. Yo, actually I got a friend, Reed, who I used to work with, who he's from Vancouver, and I gifted him a red Yankees jersey when he came to New York and he met Fred Durst and got his.

[Host 2]

Oh, wow. Damn. Yeah, so that's kismet right there. That's what you're talking about.

[Hugo Mendoza]

Yeah, but I think red probably.

[Host 2]

What do you do? What about the under brim? Are you like a gray or gray? Gray, yeah.

[Hugo Mendoza]

Gray or green? Yeah, or red.

[Host 2]

People are very like. That's like a thing that. I mean, obviously I'm more of a tourist than a purist with this, but that's like important, right? To New Yorkers.

[Hugo Mendoza]

100. Yeah, 100. We call them black Nasties. Terrible name, but that's what we used to call them. Yeah, that's what they call it, honestly. But yeah.

[Host 1]

What was the last piece of clothing you bought?

[Hugo Mendoza]

That jacket.

[Host 1]

Really?

[Hugo Mendoza]

Yeah, yeah, that was the last thing I bought.

[Host 1]

Are you more like about buying like the big, more expensive state that. I don't want to say statement piece because it's not like a big loud fucking, you know, shout into the world, but it's like a big price tag.

[Hugo Mendoza]

A big piece sometimes.

[Host 1]

Footwear.

[Hugo Mendoza]

Yeah, yeah, footwear for sure. I spend. I spend all. I only spend my money on footwear when it comes to clothing.

[Host 1]

What was last shoes you got?

[Hugo Mendoza]

The last shoes that I paid for were these boots. But you love shout out to a certain person who let me use their. Their discount code. Yeah. By the way, by the way, jocko might need a fucking discount code, man.

[Host 2]

Whoever did that is fucking legend. Go.

[Hugo Mendoza]

Yeah, he's the goat.

[Host 1]

What's in the men's. What's in the footwear rotation right now? These quest boots.

[Hugo Mendoza]

I got a pair of army boots that I just got that I got in Arizona for like 80 bucks.

[Host 2]

So vintage.

[Hugo Mendoza]

They're Gore Texel, like a jungle boot, kind of like full leather.

[Host 1]

In Arizona.

[Hugo Mendoza]

I was there for the holidays. Okay.

[Host 2]

Paris, Milan, Arizona, Tucson.

[Hugo Mendoza]

Yeah, yeah, it was. I think it was or some shit. Yeah.

[Host 2]

But first Dominican.

[Hugo Mendoza]

But I pulled up, we. I pulled up to this surplus store and. And I found. I found these, and they were brand new.

[Host 2]

Sick.

[Hugo Mendoza]

And. And it's funny because that's. That's when I really get to see how funny this, like, how funny people are with clothes. Like, And. And, like, just like, fashion period. It's like, I'll wear these boots, and people are like, oh, man, what are those?

[Host 2]

Oh, thinking that. It's.

[Hugo Mendoza]

Thinking it's him or something. It's like some other Prada.

[Host 1]

Those Balencia.

[Hugo Mendoza]

And I'm just like, yo. Like $80. Yeah, they were 80 Scottsdale stompers.

[Host 1]

You know what?

[Host 2]

You.

[Host 1]

You should tell me, like, yo, this is some. You never heard of.

[Hugo Mendoza]

Yeah.

[Host 2]

You can't pronounce it.

[Hugo Mendoza]

I just might.

[Host 1]

This is Gucci. This is Demna's Gucci.

[Host 2]

But you do, like, high fashion footwear. You mentioned the way they. I know you.

[Hugo Mendoza]

Yeah, yeah, I had. I got those. I got a pair of product boots that I bought in, like, 2014 that I fucking just. I don't wear them enough.

[Host 2]

Like, the hikers.

[Hugo Mendoza]

The hikers.

[Host 2]

Those are.

[Hugo Mendoza]

They're fucking sick, man.

[Host 2]

Yeah.

[Hugo Mendoza]

Yeah. I really love shoes and specifically boots. Like, I spent. I spent a lot of money on boots.

[Host 1]

Outerwear. Like, the big.

[Hugo Mendoza]

And outerwear, too. Like, I mean, big puffers. My favorite puffer right now. Again, Ceeze. Like, they just made this. This really fucking good puffer. That's so warm.

[Host 1]

What's the pink puffer?

[Hugo Mendoza]

The pink puffer?

[Host 2]

Pink puffer.

[Host 1]

You don't have a pink.

[Hugo Mendoza]

Oh, yeah, yeah, yeah. That was a minute ago. That was this year. Last year, dude. That was like, five years ago. Was.

[Host 1]

It was pink as hell.

[Hugo Mendoza]

Yeah.

[Host 2]

The supreme one would match some shoes that I feel like, you know.

[Hugo Mendoza]

I know, man. Yeah. Yeah. That jacket was cool. I love. What else do I have again? I bought a 1980s, like, Army Parker that I love also, you know, like, I really been. You know, I mean, it's not. It's not. It's not new. It's like surplus army. It's like the best. You know what I'm saying? It's. It's very practical.

[Host 1]

Yeah.

[Hugo Mendoza]

Yeah, it's practical.

[Host 1]

You like your book? They built it. They built it. They made it to survive war.

[Hugo Mendoza]

Yeah. You're high low, would you say sometimes with footwear? Yeah, I mean. I mean, I'm not. I'm not spending thousands of dollars on, like, I bought. I bought these, like, Gucci shorts like, a few years ago that I only wear sometimes, but I still keep them because they're just. They're Good. But, yeah, no, I'm not really. And not because I don't want to, but because some of the shit doesn't fit how I want it to fit. You know what I'm saying? Like, they're not making big body.

[Host 2]

We got change.

[Hugo Mendoza]

Not no one.

[Host 1]

Not size inclusive. When you. Are you the type of guy where if you're doing. If you're wearing something or, like, dressing a certain way and then you start to see other guys Herb start doing that, does that put you off? You're like, well, now I gotta switch my whole up.

[Hugo Mendoza]

Depends on what it is.

[Host 1]

Okay.

[Hugo Mendoza]

Yeah, it depends on what it is.

[Host 1]

Do you have guys that are like, specific dudes that are like, he's wearing that?

[Hugo Mendoza]

Yes. 100.

[Host 2]

Damn. You got John Ruiners in your life.

[Hugo Mendoza]

Yeah. 100.

[Host 2]

That's a. That's a common universe.

[Host 1]

What are their names?

[Hugo Mendoza]

Hold on, let me pull out my pad.

[Host 2]

He's keeping a list. No, man, I think Jamie and Billy Madison.

[Hugo Mendoza]

I think, like, yeah, it's like. That's like, you know, for everything this. If I see somebody just. That's just like, whack. I'm like, oh, fuck.

[Host 2]

All right, shit's dusted.

[Hugo Mendoza]

Time to move on. She's done. Yeah.

[Host 1]

It's a blessing. Disguise.

[Hugo Mendoza]

Got to keep them guessing.

[Host 2]

Yeah, that is true.

[Hugo Mendoza]

Yeah.

[Host 1]

When they say, what's the piece of clothing you wear the most?

[Hugo Mendoza]

Piece of clothing. Honestly, this thermal.

[Host 2]

Yeah.

[Hugo Mendoza]

Yeah. I've been rocking it a lot.

[Host 2]

The Henley is good for showing off the chains.

[Hugo Mendoza]

Yeah, I love. I love the Henley, man. And I think I have. I have. I have a good chest for it, you know?

[Host 1]

All right. And good hardware.

[Host 2]

Yeah, true.

[Hugo Mendoza]

Yeah. Yeah. And then we made these pair of denims that are coming out this season that have, like, this really nice red wash. I've been rocking those a bunch.

[Host 2]

You're, like, wear testing, obviously, as part of the game.

[Hugo Mendoza]

Yeah, Yeah. I like to. I like to. Whenever we have a collection coming out, I like to place an order, like, maybe at least, like, a month before the drops. Especially, like, if I'm going traveling to for work. I like to, you know, you're a.

[Host 2]

Billboard in the best possible way.

[Host 1]

Is that part of your job? Is that part of your job to, like, obviously not, like, test it or QC it because it's been produced, but, like, wear it in a way where, yeah, maybe it inspires, like, no customer. The shop boys like, oh, you can style it this way.

[Host 2]

You can.

[Hugo Mendoza]

100. Yeah, 100%. 100. I think it's. It's. Yeah, it's our job to show the customer how to rock this shit, you know, even with our staff at the store, you know, saying, like, it's. That's what our job is, you know?

[Host 1]

Does a legend still work there?

[Hugo Mendoza]

Oh, legend, right?

[Host 2]

Yeah, there was a guy named Legend at the store.

[Hugo Mendoza]

Oh, Legend. Yeah, yeah, yeah. No, he doesn't work there.

[Host 2]

Yeah, he moved on.

[Hugo Mendoza]

Yeah, but he worked anymore.

[Host 2]

What a fucking name, dude.

[Hugo Mendoza]

What a name.

[Host 2]

So sick.

[Host 1]

What? What? What? Hair.

[Hugo Mendoza]

Hair, bro.

[Host 1]

He had two, like, long ass braids down to his ass.

[Hugo Mendoza]

Legend.

[Host 1]

Legend.

[Hugo Mendoza]

Did he.

[Host 1]

Are we thinking of different legends?

[Host 2]

I mean, I'm thinking there's only one legend, right?

[Hugo Mendoza]

But I don't know. I don't know if he had long hair, though.

[Host 1]

Pretty sure he did.

[Hugo Mendoza]

I don't know.

[Host 1]

Maybe he kept it. You know, I think that's.

[Host 2]

I thought it was a different guy.

[Host 1]

Was it? Oh, yeah. Vegas. No.

[Hugo Mendoza]

Yeah, I'm thinking of Vegas.

[Host 2]

Yeah, you have to have a cool last name.

[Hugo Mendoza]

Shout out Vegas, man. Yeah, he's. He. Yeah, he's no longer with the company, but he's a great guy.

[Host 1]

Great hair.

[Hugo Mendoza]

Great guy and gray hair.

[Host 1]

There you go.

[Host 2]

There it is.

[Host 1]

What's the piece of clothing that has the most sentimental value to you?

[Hugo Mendoza]

I'm not sentimental when it comes to.

[Host 2]

Really?

[Hugo Mendoza]

No, no, man.

[Host 2]

I feel like this show is okay.

[Host 1]

I. I'm very sentimental.

[Hugo Mendoza]

I really switch. I switch my closet out, like, almost every three months.

[Host 2]

Shout out the bizarre.

[Hugo Mendoza]

Yeah, you might have.

[Host 2]

You might have got mad from Hugo's.

[Hugo Mendoza]

Booth when you get shot. Yeah, yeah, no, I'm not a sentimental person when it comes to clothes. Like, I really like the suit.

[Host 1]

Like, the first Geo suit. Like, doesn't Giovaka suit, like.

[Hugo Mendoza]

Oh, absolutely. Yeah. But that's, you know, that's. Now in my adult life, I'm just like. I don't know if I will call it sentimental. I would just because I'm not timeless now. I'm not gonna save it for my kid, you know, like. But it is timeless. It's like something that I really appreciate.

[Host 2]

It's good forever.

[Hugo Mendoza]

But. Yeah, no, I mean, I. I get rid of. Actually, you know what? Nah. Yeah, I get rid of mostly everything.

[Host 1]

Every three months, you just do a full purge.

[Hugo Mendoza]

Yeah, man.

[Host 1]

Three months.

[Hugo Mendoza]

Yeah, almost. Almost every three months. Yeah.

[Host 2]

Are you giving it to homies? Are we flipping it? I guess it depends, right?

[Hugo Mendoza]

Depends on what it is.

[Host 1]

Yeah. Is that, like, giving you reason to. To restock? Like, well, now I gotta go to Montreal.

[Hugo Mendoza]

Yeah. I mean, 100. And, like, honestly, like, even now, my style, I like. I wake up in the morning and I'm like, man, you know what? I need to get rid of all my pants. Go buy me a good pair of denims. You know what I'm saying? Like, so hit up Keith.

[Host 1]

Hit the Keith phone.

[Hugo Mendoza]

Yeah.

[Host 1]

Hit the fam phone.

[Hugo Mendoza]

Hit the sixer.

[Host 2]

Yeah.

[Hugo Mendoza]

Crow.

[Host 1]

What? All right. Besides clothes, besides eating out and wine, what do you like to spend your money on?

[Host 2]

Books.

[Host 1]

Really? Yeah.

[Hugo Mendoza]

Books and photos. Like, I have a. I got a pretty extensive. Not well now. Yeah, it's gotten pretty out of control, but I've been spending a lot of money on, like, photographs.

[Host 2]

Like art. Like, for the crib.

[Hugo Mendoza]

Yeah, for the crib.

[Host 1]

What photographers are you fucking with right now?

[Hugo Mendoza]

I mean, the last work that I bought was. What was it? Fuck. What the fuck was it? You know what? I can't even remember, but I. I know the last one that I was excited about was a photo that my friend Shady took of rza.

[Host 2]

Oh, shit.

[Hugo Mendoza]

Of his grills. Shout out Shady Perez legend. If you don't know his work, look it up. He shot Big Pun.

[Host 2]

Oh, wow.

[Hugo Mendoza]

He shot a bunch of legendary musicians and some. He also shot some of the early, like, Stussy ads and supreme ads and all that shit.

[Host 2]

This is an og. OG In New York.

[Hugo Mendoza]

He's an og. He was actually our neighbor when we had our office up at. On Orchard Street. But that was like, the last one that I was really excited about.

[Host 2]

So, books and photos.

[Host 1]

What type of books are we talking about? Like, art books, photo books?

[Hugo Mendoza]

Like photo books. Fashion books.

[Host 1]

Right by mass.

[Host 2]

Yeah, yeah. Accoutrement for the crib.

[Hugo Mendoza]

Yeah, yeah.

[Host 1]

Just like you're repping mass and discovery. You're just doing it. I know.

[Hugo Mendoza]

That's why I love. I love. I love the East Village, man.

[Host 2]

Tasteful triangle.

[Hugo Mendoza]

It's so good, you know? It's so good to just, like. Just go downstairs and, you know, spend your money. Yeah.

[Host 2]

With good people.

[Hugo Mendoza]

Yeah.

[Host 1]

Expand your brain.

[Hugo Mendoza]

Expand your palate. Exactly.

[Host 1]

What's. What's a fucking stupid purchase you've made recently? Like a dumb one that you regret?

[Hugo Mendoza]

Actually, I haven't made it yet, but I will.

[Host 1]

Yeah, you're about.

[Host 2]

But you already know it's stupid.

[Hugo Mendoza]

Yeah, it's pretty fucked. I'll show you.

[Host 2]

I can't wait.

[Hugo Mendoza]

It's so. It's this wine glass.

[Host 1]

Okay.

[Hugo Mendoza]

Called Glass Tank. It was designed by this Japanese designer named Koichi Okamoto.

[Host 2]

What?

[Host 1]

Bro, does this hold a full bottle?

[Hugo Mendoza]

Yeah, I don't. I had imagine so.

[Host 1]

It's Kind of. It's kind of like a decanter, too.

[Hugo Mendoza]

Yeah. Yeah. So it never multipurpose. And it's made. It's made. So it doesn't. So it. So the glass never Is never empty.

[Host 2]

Wow.

[Host 1]

Well, until it never overflows.

[Host 2]

It never overflows. Crazy.

[Host 1]

So I don't think that's a. That's.

[Host 2]

That's a 400 wine glass slash decanter. Yeah.

[Host 1]

Combo.

[Hugo Mendoza]

Yeah. So I'm like, that's cool. I am gonna buy this, and I will, bro.

[Host 1]

Is that dishwasher safe?

[Hugo Mendoza]

I don't know.

[Host 1]

Yeah.

[Hugo Mendoza]

I mean, I don't have. I don't have a dishwasher, so I don't even know how I'm gonna clean this.

[Host 1]

How do you wash the inside?

[Hugo Mendoza]

I don't know, like a pipe cleaner.

[Host 1]

It's like cleaning a bong.

[Host 2]

What's the guy's name? I need to find a picture of this later.

[Host 1]

For your. Okamoto.

[Hugo Mendoza]

Yeah. Koichi Okamoto. Okamoto. Thank you, bro. Yo, that. Yeah, it's called Glass Tank.

[Host 1]

That's Glass Tank.

[Hugo Mendoza]

Yeah. Dude, I. Yeah, that's. That's the type of.

[Host 1]

That's kind of art, though. That's kind of a sculpture.

[Host 2]

Oh, yeah.

[Hugo Mendoza]

Yeah. That's the type of money on. Yeah. Yeah. And then besides that, honestly, not much.

[Host 1]

Yeah.

[Hugo Mendoza]

I don't really.

[Host 2]

What about some dumb shit for your son where you're like, all right, fuck, I'm going to spoil him today.

[Hugo Mendoza]

No, man. Nothing. Nothing I get for him is dumb. If he wants it. Oh.

[Host 2]

Then if he. That's makes it not dumb even.

[Hugo Mendoza]

Yeah. You're like, if he wants it, he.

[Host 1]

Wants it, he gets it.

[Hugo Mendoza]

Yeah, yeah, yeah. Okay. To some. To some extent. Yeah.

[Host 1]

Is there anything you refuse to spend a lot of money on? Like, you're. Whether it's like, it's not worth it or you're cheap.

[Host 2]

Close.

[Hugo Mendoza]

Yeah. Yeah.

[Host 2]

Close.

[Hugo Mendoza]

I'm like, I'm. If I can. Yeah. Sometimes. Sometimes I'm like. Sometimes I look at my closet and I'm like, why the fuck did I buy this shit? Like, I'm not. I don't. I'm not.

[Host 1]

Every three months you say that.

[Hugo Mendoza]

Yeah. I'm like, I don't even. I'm not even wearing this. This thing right now.

[Host 1]

But what's the last thing you looked at and said that to yourself? Like, buyer's remorse. Even if it was years later.

[Hugo Mendoza]

I don't know. I. I can't even.

[Host 1]

Sometimes it's, like, embarrassing. You're like, why the.

[Hugo Mendoza]

Yeah. I can't even. I can't even like, straight impulse purchase. Yeah. I can't. I don't even remember. Like, I can't even think about something. But it's like, it was per me three months for me. It's not even about, like a thing for me. It's just like, man, I just bought another pair of jeans and I just got another pair of jeans and like, I don't need. I've been. I'm blessed that I haven't had to pay for clothes in a long time. So thank you to all my friends who your sports closet.

[Host 1]

Except for like the big, big shoe purchase.

[Hugo Mendoza]

Yeah, yeah. Except for like the shoes and shit like that. But like, you know, it's sometimes. Sometimes, like, you know, sometimes I'm like, yo, yeah, I want a coat that is. I want a long coat. I'm gonna. But instead of like me trying to go out there and spend 500 on like a coat that's not gonna fit me, well, I'm gonna hit up Geo and get a suit. A tailored. Yeah.

[Host 2]

Made to measure can be life changing. Honestly, a lot of guys need to look.

[Hugo Mendoza]

It's the best. It's the best. And honestly, like, it'll change. It changes your whole outlook on how close is supposed to fit.

[Host 2]

Just getting dressed.

[Host 1]

Wait, they're supposed to fit me?

[Hugo Mendoza]

Yeah. Oh, what the. Exactly. Like, I have.

[Host 1]

I'm not supposed to fit that. It's supposed to fit me.

[Hugo Mendoza]

Yeah, yeah, yeah. Like, I went. I forgot where I. I forgot where I was at, but I was wearing a suit and someone was like, yo, why does that suit look so good on you? And I was like, it's for me because it was made for me.

[Host 2]

Got the name inside. Expressly four.

[Hugo Mendoza]

Yeah. So it's a Mendoza. I think, like, I think that shit is very important because it makes you. It's actually. And it's actually such a big purchase that you have to, like, really think about and like, intentional. Yeah. Really put you, like, do I really need this? Do I really want this? And when I. And when you decide that you actually want it and need it, then you get it.

[Host 1]

You're not like, medium large. Okay. Add to cart. No, I need to.

[Hugo Mendoza]

Yeah. Not sit down.

[Host 1]

Process it. Select, make selections. Make decisions.

[Hugo Mendoza]

100%.

[Host 2]

What lining do I want to do?

[Host 1]

Do you have to say no to a lot of homies that want to give you clothes that you're just like, I don't want it or I don't need it.

[Host 2]

Shit's dog shit, fam.

[Host 1]

Or this.

[Hugo Mendoza]

I wouldn't Say no. I wouldn't say that. I said no. But I. I think now I'm like, what is it?

[Host 2]

Oh, yeah, yeah. What are you. What are you sending me?

[Hugo Mendoza]

Yeah, yeah. Like, I see a pick. Yeah.

[Host 1]

Let me see.

[Hugo Mendoza]

Yeah. What is it? And if I. And I'm like, yo, actually, thank you, but now I don't need it. Right. I'm saying, like, because it would be.

[Host 2]

Wasteful to accept it.

[Hugo Mendoza]

Yeah. There's no point. Yeah, yeah, yeah, yeah.

[Host 1]

You're doing them a disfavor because they're like, oh, he wants it. He's gonna post it.

[Hugo Mendoza]

Nah. I honestly, like, and again, shout out to everybody who sends me stuff, but I'm not posting that. People.

[Host 1]

What about. Let me ask you. He's real, at least a clouded food guy. Question. Would you rather you're at a restaurant, you order, like, things you want to order, You. You set yourself up for a nice meal, You. You. You know, you put together the cohesive plan, you got the wine and everything, everyone's happy. Would you rather they knock something off the bill or they send you more food?

[Hugo Mendoza]

Man, I think send me more food.

[Host 2]

Really? That you didn't even pick?

[Hugo Mendoza]

Yeah. Huh.

[Host 1]

Yeah, but then it also.

[Hugo Mendoza]

It also depends on where I'm at. Yeah. You know what I'm saying?

[Host 1]

Like, and my issue is that it's like, I didn't order that because I don't want it or made the plan. It's like, yo, now I'm two, Now me. But I gotta take a.

[Hugo Mendoza]

But that's what I'm. But that's what I'm saying. Like, it depends on where I'm at. Because, like, if I look at the menu and I'm like. And also one thing too, like, that I've realized, which, honestly, it just makes sense. But, like, I enjoy more going out to eat with a bigger group.

[Host 2]

Yeah.

[Hugo Mendoza]

Because you get to try more shit.

[Host 2]

Bring out the whole ocean.

[Hugo Mendoza]

Yeah. Bring out. Break, fire, everything.

[Host 1]

Bust out that lazy Susan. Yeah.

[Hugo Mendoza]

Like, everything.

[Host 2]

So I think get the WD40 for the.

[Hugo Mendoza]

Yeah.

[Host 1]

I mean, mean fire at all.

[Hugo Mendoza]

But I think for me, like. Yeah, send. Send some, man. Okay. Send some what?

[Host 1]

All right, let's dream up the Hugo Wine Bar. What's the food looking like?

[Hugo Mendoza]

Oh, small bites. Small bites, man. Yeah. There's nothing more I hate than too involved. Like, if I'm drinking, I'm drinking. You know, it's not about the food program. Sometimes if. If I'm at a restaurant and they have a good wine list. Yes. But if I'm at a Wine bar.

[Host 2]

What do you.

[Host 1]

What do you like to snatch while you're.

[Hugo Mendoza]

Cheese and meats. Pause.

[Host 2]

Charcuterie.

[Hugo Mendoza]

Yeah, charcuterie all the way.

[Host 2]

Shark olives, maybe.

[Hugo Mendoza]

Yeah.

[Host 2]

Homemade potato chips.

[Hugo Mendoza]

A good bread, you know what I'm saying? A good rye or something like that.

[Host 2]

Good rye bread.

[Hugo Mendoza]

Yeah, just some. Some. You know, I'm saying what Wine bars have rye bread.

[Host 1]

A good baguette.

[Hugo Mendoza]

Oh, yeah.

[Host 1]

What are your favorite wine bars? What are your favorite wine bars in the city right now or wine spots?

[Hugo Mendoza]

I'm not saying. I'm sorry.

[Host 2]

He's got a gatekeep something, right?

[Host 1]

I mean, seller 36.

[Host 2]

Come on, brother. Dude.

[Hugo Mendoza]

Yeah, no. Seller 36 is.

[Host 1]

What side of the manager is there?

[Hugo Mendoza]

Fernando, man, you live in the base.

[Host 1]

Another. Another POC wine.

[Hugo Mendoza]

POC wine. And nor are his partner in it. You know, like, these guys are really. They just. They're doing it, you know what I'm saying?

[Host 1]

Very drunkenly bought a bottle of beanie at seller 36.

[Hugo Mendoza]

Oh, you did? I remember. I was there.

[Host 1]

It was after our dinner.

[Hugo Mendoza]

I was there.

[Host 1]

Yeah, it was after our dinner.

[Hugo Mendoza]

I was there.

[Host 1]

But you.

[Hugo Mendoza]

But you know what's crazy? And this is. I love these guys, but they. They. Every time I go there with my friends.

[Host 1]

To sell at 36.

[Hugo Mendoza]

To sell at 36. Someone always forgets something.

[Host 2]

Oh, sure.

[Hugo Mendoza]

Like I forgot a suit. You forgot a whole. And it was like I hit him up and I don't know if I send you the photo, but I hit him up and he will send me. He always just sends me of. I don't think it was you. Actually. It was someone else, but one of my friends forgot a bag of like.

[Host 1]

Clothing and it was my garment bag.

[Hugo Mendoza]

Yeah, now, but you left it downstairs.

[Host 1]

I think when we were perusing the cellar.

[Hugo Mendoza]

Yeah, but he sent me. He remember this? He sends me a photo of the. The cameras and it's just like a bag, like in the empty restaurant.

[Host 1]

Like just a garment.

[Host 2]

Last man standing.

[Host 1]

It's because we had a photo shoot before we change, so we're wearing our photo shoot.

[Hugo Mendoza]

Oh, that was after our bridges.

[Host 2]

Yeah.

[Hugo Mendoza]

By the way, shout out Bridges, man.

[Host 2]

Yep.

[Hugo Mendoza]

Phenomenal. It's amazing.

[Host 1]

It's only gotten better after they got the star.

[Hugo Mendoza]

Really? Yeah. Dude, I can't wait to go back.

[Host 1]

They just flipped the menu too for.

[Hugo Mendoza]

Winner, so that's great.

[Host 1]

It's really good. Shout out Josie, Nick and Sam. Hugo, before you get you out of here, do you have any constructed criticism you would like to give us? How could we be better brand? Direct us Real quick.

[Hugo Mendoza]

I mean, I think you guys are doing a great job, man.

[Host 2]

Thanks.

[Hugo Mendoza]

Thank you. Appreciate that. I think early supporter. Yeah, yeah, yeah. I mean, thank you guys, man. Like, Honestly, like, it was, it was very early on in my journey.

[Host 2]

Yeah, we put you on, you could say, bro, it's cool how many IG.

[Host 1]

Followers we get you.

[Hugo Mendoza]

Oh, I don't know, man. But I remember, I do, I do remember it being a lot of dudes.

[Host 2]

Sorry.

[Hugo Mendoza]

Sorry, dude man now. But all jokes aside, like you guys. Yeah, it was very early on and I can't remember. I think it was like someone. I forgot who the guest was, but someone like sent me a, like a quick clip of Lawrence being like, yo, Hugo, send me some free stucy shit.

[Host 1]

Sounds about right.

[Hugo Mendoza]

And I didn't even know. I didn't even know, like, I didn't even know who you guys were. I didn't even know who you guys sounds like. And I was like, what the fuck?

[Host 2]

Who the fuck is this dumbass?

[Host 1]

That was. That was. He said that in every episode for.

[Host 2]

Yeah, I've just been saying it that hopefully it would happen, you know, it's called manifesting, you know.

[Hugo Mendoza]

But yeah. Nah, man, it's you guys.

[Host 2]

Shout out to us.

[Hugo Mendoza]

Shout out to you guys.

[Host 1]

Can't wait for the weather to warm up so you can pop out to the Awake store. Although I guess it's inside anyway, so it's fine in the winter too. But I do love the Jamaican food truck you guys always have outside.

[Hugo Mendoza]

Yeah, man. Shout out shout outs to taste of jamaica. They're on 125th city grilling.

[Host 2]

Titty on the grill.

[Hugo Mendoza]

Teddy hasn't been on a. I mean, it's been too cold.

[Host 2]

It's too cold.

[Hugo Mendoza]

But shout out, titty boy, also, man, always and then. And honestly, man, shout out to everyone who comes out and supports our shit. It's. It's doesn't. It does not go on notice.

[Host 1]

What's the next big thing to. To unfolding or coming up that you want to shout and make sure people are aware of? Plug away.

[Hugo Mendoza]

I mean, we got another Jordan coming out this year.

[Host 2]

Damn, bro. Strike while the iron is hot.

[Hugo Mendoza]

Clearly the block party.

[Host 1]

Is it gonna happen with the block party? Like, is it?

[Hugo Mendoza]

We don't. We don't know yet. We don't know yet. But block party's definitely going down. It's a 10 year anniversary, so we got some fun things cooking up with some friends. But yeah, nah, it's gonna be a great year and I can't wait to, you know, for it to come out. And we'll make it happen.

[Host 1]

We're excited. Oh, and happy Black History Month.

[Hugo Mendoza]

Thank you.

[Host 1]

First block, February.

[Host 2]

Yeah, yeah, yeah.

[Host 1]

Ye done. Up top.

[Host 2]

Saying it's been an hour and a half, bro.

[Host 1]

I actually say that. I say that every.

[Hugo Mendoza]

I say that it's Black History Month every month.

[Host 2]

You never know when somebody's listening, right?

[Hugo Mendoza]

Every month.

[Host 2]

Also.

[Hugo Mendoza]

Every month. We celebrate it, man. We celebrate it.

[Host 1]

Somebody could be listening to this in February 20, 27.

[Host 2]

That's what I'm saying. You never know.

[Hugo Mendoza]

And. And ice.

[Host 2]

Yeah, Ice, dude.

[Hugo Mendoza]

Ice.

[Host 1]

Hugo, thank you for coming on to.

[Host 2]

The only IG Plug your ig.

[Hugo Mendoza]

Sorry. Oh, yeah. At Hugo.

[Host 2]

More dudes.

[Hugo Mendoza]

M. Mendoza.

[Host 1]

Yeah. If you're a dude, follow this.

[Host 2]

Yes, absolutely. If you're.

[Hugo Mendoza]

If you're a dude, please follow me. I am open. Open door policy. I mean, like, just please. Yeah.

[Host 1]

Either exist your weight. Customer.

[Hugo Mendoza]

Absolutely. Absolutely. Yeah. Go spend some money at the Awake store.

[Host 1]

Facts.

[Hugo Mendoza]

Stay tuned for more. More great things coming. Thank you guys for having me.

[Host 2]

Of course, bro.

[Hugo Mendoza]

Thank you. Great to see you. Yeah. If. If you love me, drop a bottle of wine off at the shop. Ooh, okay. Maybe two. Maybe three. 22, 23 or 23. Honestly.

[Host 1]

Yeah. We're putting up Jordan numbers or 24.

[Host 2]

If you want to get that code.

[Hugo Mendoza]

Call you guys and then we'll do it. Just. We'll get it popping. You go.

[Host 1]

Thank you for coming on podcast matter, Chef. Take us out.

[Hugo Mendoza]

Ready to buy a car, a home.

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[Hugo Mendoza]

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[Hugo Mendoza]

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[Hugo Mendoza]

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