The Lori Hirshleifer Interview with Throwing Fits

Summary

Podcast Summary: "The Lori Herschleifer Interview with Throwing Fits"

Release Date: February 5, 2025

In this engaging episode of Throwing Fits, hosts James and Lawrence sit down with Lori Herschleifer, a prominent figure in the luxury retail industry and a key player in the family-run department store, Hersch Lifers. The conversation delves deep into Lori's personal style, the intricacies of running a multi-generational family business, the evolving landscape of retail, and the intersection of social media influence with high-end fashion. Below is a detailed summary of the key discussions, insights, and conclusions from the episode.

---

1. Fit Check and Personal Style

Timestamp: 01:40 – 05:00

The episode kicks off with a comprehensive fit check, where Lori showcases her meticulously curated outfit. She is adorned in:

• Celine Timberlands paired with Comsy socks
• A Chanel pleated skirt from the Air Port collection
• An R13 denim shirt featuring a vintage Van Morrison design
• Vintage Rolex watch and Chrome Hearts bracelets

Notable Quote:

Lori Herschleifer (02:04): "I do wear a bunch of anklets, but unfortunately they have to be covered in the sock today."

Lori emphasizes her love for vintage band tees, collecting them through her daughter-in-law's purchases, ensuring each piece holds personal significance.

2. Jewelry Collection and Styling Philosophy

Timestamp: 05:24 – 14:45

Lori shares insights into her extensive jewelry collection, which includes:

• Four Chrome Hearts bracelets that she considers her uniform
• Rings from Horse and Boost, Darius, Chrome Hearts, Ellie Halili
• A Chanel necklace featuring Snoopy, a cherished piece inspired by her late pet

Notable Quote:

Lori Herschleifer (09:38): "People often ask on Instagram if I can show them a stacking video or how to grow. So, yeah, it's pretty crazy that that has happened."

Lori discusses her maximalist yet cohesive styling approach, where each jewelry piece complements her overall look without overwhelming it. She attributes her impeccable taste to instinct and personal preference rather than formal training.

3. History and Evolution of Hersch Lifers

Timestamp: 08:42 – 19:38

Hersch Lifers, founded in Brooklyn in 1905, has evolved from a simple fashion retailer to a prestigious multi-brand department store. Lori recounts the store's journey:

• Relocation to Forest Hills in Queens
• Expansion to Manhasset six decades ago
• Transition from primarily evening wear and Mother of the Bride gowns to a diverse range encompassing ready-to-wear, shoes, and extensive jewelry lines

Notable Quote:

Lori Herschleifer (16:22): "The three of us sat down one day and said, we're not sure we can make this work, but there you go. We just did it."

Facing challenges such as the COVID-19 pandemic, Lori explains how the family adapted by enhancing their VIP shopping programs and transforming the store into a destination with added amenities like Young's Farm.

4. Running a Family Business: Dynamics and Challenges

Timestamp: 15:30 – 28:50

Lori delves into the dynamics of running a family-owned business, highlighting:

• Division of responsibilities among the sisters: Lori focuses on buying for women's wear and jewelry, Karen handles legal affairs, and Shelly manages operations
• Trust and transparency as foundational elements, mitigating typical familial conflicts
• Succession planning, ensuring the legacy continues into the fifth generation

Notable Quote:

Lori Herschleifer (12:37): "We do everything from buying to managing the sales floor. There's nothing I would have someone else do that I wouldn't do."

The conversation touches upon the impact of losing the patriarch, Rob, and how the sisters navigated the sink-or-swim reality post his passing, fostering a resilient and cohesive leadership team.

5. Adaptation in the Modern Retail Landscape

Timestamp: 28:50 – 39:00

Discussing the ever-changing retail environment, Lori outlines strategies that have kept Hersch Lifers viable:

• Expanding the brand portfolio, incorporating both established names like Chanel and Chrome Hearts and emerging brands
• Leveraging social media, where Lori serves as an informal influencer, blending personal style with store promotions
• Enhancing the in-store experience, turning shopping into a multi-sensory event with options like Young's Farm for dining

Notable Quote:

Lori Herschleifer (19:01): "We just went every direction. We increased our Chanel buys, we added shoes, there's nothing we don't carry now."

She also discusses the importance of exclusive partnerships, such as the in-store Chanel boutique, distinguishing Hersch Lifers from other department stores.

6. Social Media Influence and Brand Representation

Timestamp: 32:14 – 44:19

Lori reflects on her role as a brand influencer through her personal social media presence:

• Balancing personal style and store promotions, maintaining authenticity while showcasing store merchandise
• Handling public perception, including both admiration and criticism, and the challenges of maintaining a positive online image

Notable Quote:

Lori Herschleifer (32:53): "It's just who I am. It's my business. It's my home, right?"

She acknowledges the pressure of influencing but embraces it as an extension of her role within the store, ensuring that her personal brand and Hersch Lifers’ identity are seamlessly intertwined.

7. Fashion Trends and Personal Tastes

Timestamp: 44:19 – 59:00

The discussion navigates through current fashion trends and Lori's perspectives:

• Preference for simplicity and elegance, appreciating brands like Extreme Cashmere and Phoebe Philo for their understated aesthetic
• Critique of over-the-top trends, advocating for a balanced approach to accessorizing without overwhelming the ensemble
• Selective brand integration, such as incorporating Chanel and Chrome Hearts while maintaining a diverse and cohesive inventory

Notable Quote:

Lori Herschleifer (65:46): "Sometimes it's just not everything needs everything on it, like painted and bedazzled."

8. Personal Stories and Anecdotes

Timestamp: 59:00 – End

Lori shares heartfelt anecdotes, including:

• Meeting Virgil Abloh, highlighting the warmth and collaboration spirit within the fashion industry
• Family dynamics, particularly her long-standing relationship with her husband, David, and their joint venture into the store’s operations
• Travel experiences, recounting trips to Tokyo and Australia, emphasizing the global nature of luxury retail

Notable Quote:

Lori Herschleifer (81:09): "Everything you do with that when we merchandise the whole store because we're buying shoes, we're buying ready to wear. So you're trying to work everything together like making merchandise as one closet."

---

Conclusions and Key Takeaways

• Legacy and Family: Hersch Lifers stands as a testament to multi-generational commitment and the strength of family bonds in sustaining a luxury retail empire.

• Adaptability: The store's ability to evolve with market trends and embrace technological advancements has been crucial in navigating challenges like the COVID-19 pandemic.

• Personal Branding: Lori's authentic online presence serves as a powerful tool for brand promotion, blending personal style with business objectives seamlessly.

• Fashion Philosophy: Emphasizing balance over excess, Hersch Lifers advocates for timeless elegance and thoughtful accessorizing, steering clear of fleeting trends that lack cohesion.

• Community Engagement: By transforming the shopping experience into a destination event, Hersch Lifers fosters a sense of community and exclusivity, attracting a loyal clientele.

This episode offers an intimate look into the world of high-end retail, the complexities of managing a family business, and the delicate balance between personal and professional identities. Lori Herschleifer's insights provide valuable perspectives for anyone interested in fashion, entrepreneurship, and the dynamic interplay between legacy and innovation.

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For more insights and stories from Throwing Fits, visit www.throwingfits.com on Substack.

Transcript

[James]

You are no dummy, but you're kind of acting like one.

[Lawrence]

You used to crush it in school.

[James]

Outsmarting opponents on the field.

[Lawrence]

And now. Well, you're still smart, but not exactly challenging yourself.

[James]

You could be advancing nuclear engineering in.

[Lawrence]

The world's most powerful navy. You were born for it.

[James]

So make the smart choice. You can be smart, or you could be nuke smart. Become a nuclear [e-mail] nukesmart America's Navy.

[Lawrence]

Forged by the Sea Throw gang. We are joined by the retail regal, the shop shaman, the grand dame of the family dynasty. Call her flex on mobile how she's selling this gas you limited she a lifer not cartel but her product got you blowing bags the grand dame of the department the brand list put the bands on wrist she respect with the power of a rack is she know what she doing? Oh, you're not with her lifers. How about you, Hersh Life fit these nuts in your mouth, the cold talk you up? That's a Long island iced tea she keeps alive on the 495. That's no lie. You a five or six? She 516 your ass. No, Cloudy, she run Nassau County. She run in the shop called a field. And rack me she got that dog in her now the Birkin's barking queen of the chrome store got nothing but smackers. Call that a Hershey kiss. Must be a tree how she stacked these rings and you pine for her furs and the art got the walnuts. Owner and women's wear by Herschelifers, Laurie Hersh. Life or Laurie, how the hell are you?

[Lori Herschleifer]

Wow, that was something.

[Lawrence]

Thanks.

[Lori Herschleifer]

Nicely done. I'm good, thank you.

[Lawrence]

Good. Thank you so much for having us in. We're currently in the Zen den in the bowels of the Hirsch lifer empire.

[Lori Herschleifer]

Indeed we are.

[James]

This is real hospitality. Thank you again, Lori. We don't normally tr. We will travel to people, but normally we're like, you got to come to us. But for you, anything, whatever.

[Lori Herschleifer]

So kind of you.

[Lawrence]

We got a congestion pricing.

[James]

The first thing we want to do, Lori, is a little fit check. Okay, so you want to walk through everything that you wore today to podcast that you also posted already to Instagram. Thank you for that free promo for us. Where would you like to begin? You are wearing a lot of clothing.

[Lori Herschleifer]

I am too much. You think?

[James]

No, you never. I would say more.

[Lori Herschleifer]

Okay, we could start with the feet. I'm wearing Celine Timberlands from, I'm not sure what year, but quite a few years back.

[James]

Those are not regular butters. Those Are Eddie Slimond Butters.

[Lawrence]

Yeah, those are. Those are grass fed butters.

[Lori Herschleifer]

Exactly. I'm wearing comsy socks.

[Lawrence]

Oh.

[Lori Herschleifer]

A Chanel skirt. Pleated skirt, which I think was from the air port collection. I'm not positive.

[James]

Okay.

[Lori Herschleifer]

An R13 denim shirt. A vintage Van Morrison tea. My favorite.

[James]

Is he. Oh, that's your number one.

[Lori Herschleifer]

My number one.

[James]

Okay.

[Lori Herschleifer]

Always has been.

[James]

That's a great choice.

[Lori Herschleifer]

Yeah.

[Lawrence]

Do you have a lot of vintage band tees?

[Lori Herschleifer]

I have a bunch. My daughter in law keeps buying them for me, so I'm collecting.

[James]

Do you know when she buys them for you? Do you have to like know the artist for you to wear it?

[Lori Herschleifer]

Kind of. Yeah.

[James]

Okay.

[Lori Herschleifer]

Has to mean something because that's like.

[James]

The argument where it's like, name five.

[Lawrence]

Songs you can name. Name Brown Eyed Girl.

[Lori Herschleifer]

Yeah.

[Lawrence]

Yeah.

[Lori Herschleifer]

That's all I know in there.

[Lawrence]

Yeah. I'm not wearing my Van Mor. Okay. What about the. What about the accessories? Where. Where do we even begin?

[Lori Herschleifer]

Well, that would take a lot of time.

[Lawrence]

Let's do broad stro. Let's start with the watch.

[Lori Herschleifer]

Maybe the watch is a vintage Rolex.

[James]

Gorgeous.

[Lori Herschleifer]

I always wear these four chrome hearts bracelets. They don't come off. I sleep with these. These don't come off.

[Lawrence]

Why are they so special?

[Lori Herschleifer]

I've been collecting them for years and they just. They're perfect. I just love them.

[Lawrence]

Yes, they are.

[James]

Are they.

[Lori Herschleifer]

They're my uniform.

[James]

Are they from like the 80s 90s?

[Lori Herschleifer]

The silver one might be from the 90s, but the rest of them are definitely later. Okay, this is the newest one I got.

[James]

Are you gonna add more?

[Lori Herschleifer]

I don't think so.

[James]

Oh, really?

[Lori Herschleifer]

Four is the perfect number on this wrist.

[Lawrence]

Okay.

[Lori Herschleifer]

It was three for a really long time.

[Lawrence]

The final four, the fab four.

[James]

Yeah.

[Lori Herschleifer]

And then this hand has horse and boost and Shambhala, Nadine Gosin and others. Oh, Darius.

[Lawrence]

Shout out Darius.

[James]

Yeah, we love Darius.

[Lawrence]

Doing it big.

[James]

I don't know who that is.

[Lawrence]

What about the rings?

[Lori Herschleifer]

The rings are Horse and boost and Darius. Chrome hearts. Ellie Halili. I don't remember no hamburger uniform objects today.

[Lawrence]

The knuckles are dancing.

[Lori Herschleifer]

I'm not wearing my hamburger today.

[James]

That's the coolest.

[Lori Herschleifer]

It is.

[James]

Is that sold as a set?

[Lori Herschleifer]

It is.

[James]

Okay.

[Lori Herschleifer]

Yeah.

[James]

It's intentionally.

[Lori Herschleifer]

Yeah.

[James]

Burger.

[Lori Herschleifer]

Got it. Ye. Yeah.

[Lawrence]

You have a little. You have a little bag on. Didn't realize that.

[Lori Herschleifer]

A little Chanel crossbody.

[Lawrence]

Okay.

[James]

Oh, what goes in there?

[Lori Herschleifer]

Not telling.

[Lawrence]

Oh, okay. And necklaces. Like, what are we. What designers are we working with here?

[Lori Herschleifer]

Okay, so this is savon okay. From Istanbul. This is Snoopy. I love Snoopy.

[Lawrence]

That's your number one?

[Lori Herschleifer]

That's my number one big Charles Schultz guy.

[James]

Okay.

[Lori Herschleifer]

We had a dog named Snoopy as well.

[James]

There we go.

[Lori Herschleifer]

It's vintage. My husband found it for me and I wear it every day. And then little charm necklace.

[Lawrence]

Love it. Nice.

[Lori Herschleifer]

Thank you.

[James]

The shades, the spectacles.

[Lawrence]

Yeah.

[Lori Herschleifer]

Mascot.

[James]

Okay.

[Lori Herschleifer]

Always, always.

[James]

Classic New York institution.

[Lori Herschleifer]

Only wear lemtosh.

[Lawrence]

What outerwear did you wear today, if anything?

[Lori Herschleifer]

I wore a vintage Saint Laurent bag jacket. Not back.

[Lawrence]

And you're sipping on a bottle of Fiji water. Oh, what about the anklet? I noticed that when you're showing us the. The Celines.

[Lori Herschleifer]

Well, I do the anklets.

[Lawrence]

The anklets, Yes.

[Lori Herschleifer]

I do wear a bunch of anklets, but unfortunately they have to be covered in the sock today, so.

[Lawrence]

Oh, really?

[Lori Herschleifer]

Yeah.

[Lawrence]

That's how it is. We're going to talk. We're going to go fully into the jewels and the chrome and everything, but we're going to get into the meat and potatoes of the only Podcast Matters. Now that we've completed the fit check and the drink check. Lori, weight wise, in pounds or kilos, how much jewelry are you wearing on any average day?

[Lori Herschleifer]

Oh, that's a good one.

[James]

You're never supposed to ask a woman.

[Lori Herschleifer]

Her weight, but for jewels, for Jules, I'll tell. Maybe £4.

[Lawrence]

Do you have, like, strong ass shoulders? Like what?

[Lori Herschleifer]

I've been lifting weights for quite some time.

[Lawrence]

Yeah, that's the reason you got heavy. You must listen to Metallica because you have heavy metal on the wrists.

[James]

Yeah, this is offsetting this. The scoliosis that you're also giving yourself by lifting weights.

[Lawrence]

I see is the chrome. So you do sleep with the chrome on?

[Lori Herschleifer]

I sleep with the chrome on.

[Lawrence]

Anything else like that must be such a process.

[Lori Herschleifer]

It's not really. I sleep with the diamond one here, and this one is hard to get off, and the horse and booth and the rest comes off.

[Lawrence]

Is it a nightmare going through TSA at the airport?

[Lori Herschleifer]

It's gotten better.

[James]

They know you.

[Lori Herschleifer]

They know me.

[Lawrence]

Okay.

[Lori Herschleifer]

I think they have my picture up on the wall there. She's coming again.

[Lawrence]

It's also better. Maybe that's, you know, reason to fly private.

[Lori Herschleifer]

Right? Yeah.

[James]

Good excuse.

[Lawrence]

What do you think? I busted out All I stack in. Call me Jimmy. Three stacks. What. What do we. How would you rate this?

[Lori Herschleifer]

I love the diamonds.

[Lawrence]

Thank you. They're very Cards of diamonds. They're not true stones and.

[Lori Herschleifer]

Or mess.

[Lawrence]

No, that is Evita Studio. She was selling it out of the back of a U Haul.

[James]

Yeah. Now she's about to get sued.

[Lawrence]

Yeah, yeah, yeah, exactly. Oh, well, this is Bottega. The maroon one, or you.

[Lori Herschleifer]

I was talking about the chain. Yeah, but I do love the Bottega.

[Lawrence]

Thanks. Woodbury Common Outlets. I don't know if you're familiar, very.

[James]

Familiar, with how the other half lives.

[Lori Herschleifer]

Can't say I've ever. I've never been.

[James]

We were surprised that this is like.

[Lawrence]

Where we are now. Yeah, right.

[James]

This shopping situation is.

[Lori Herschleifer]

Shopping center.

[James]

Shopping center. Strip mall.

[Lori Herschleifer]

No, no shopping center.

[James]

Okay.

[Lawrence]

Strip mall. It's. How dare you?

[Lori Herschleifer]

Well, I mean, technically they used to be called strip malls.

[Lawrence]

Shopping center.

[James]

Right.

[Lori Herschleifer]

Yeah.

[James]

Okay.

[Lawrence]

Also, if it's okay, I'm going to slowly peel these off, because I'm not. I don't have the. The. The lats like you do. I don't have the back muscles and the posterior chain.

[Lori Herschleifer]

So it's to pull all this off. They're killing you.

[Lawrence]

Y.

[James]

But this is amazing. This is like the most impressive lineup.

[Lori Herschleifer]

It is, right?

[James]

Chanel, Cinelli, Hirschleifers. Prada. I'm just naming it. Well, obviously Hirsch Lifers.

[Lawrence]

But do you.

[James]

Is there what's like the healthy competition amongst all of these amazing retailers?

[Lori Herschleifer]

I don't think that there really is competition. We're. We're a multi brand store. So unless you're going to Prada because you know you want something from Prada, you. Multi brands gives you. He's really pulling it off.

[Lawrence]

I need some real quick. My figures have gotten fatter. I haven't worn these in a while. I got gout.

[James]

So people are coming to. It's. This is a destination shop.

[Lori Herschleifer]

Exactly.

[James]

Got it. Okay, so no. So we're all friends here.

[Lori Herschleifer]

We're all friends.

[James]

Great.

[Lori Herschleifer]

We shop at all the stores in the center.

[Lawrence]

There's no like side eye. Like you're not going for the best parking spot. And someone from Cuccinelli's like, look, that was my spot.

[Lori Herschleifer]

No.

[Lawrence]

Okay, good, good. Yeah. How long have we been in the house? Because I know that Hirsch Lifers started in Brooklyn.

[Lori Herschleifer]

In Brooklyn in 1905. And then you. Grandfather.

[Lawrence]

Suburbs.

[Lori Herschleifer]

Yeah, exactly. And then my grandfather joined the business and they moved to Forest Hills in Queens.

[Lawrence]

Okay.

[Lori Herschleifer]

And then we were. We got. We opened in Manhasset probably 60 years ago.

[Lawrence]

Wow.

[Lori Herschleifer]

Yeah. When the shopping center was very different.

[Lawrence]

In this location.

[Lori Herschleifer]

In this location.

[Lawrence]

Shit.

[Lori Herschleifer]

Yeah.

[James]

It's crazy.

[Lawrence]

It's history right here.

[Lori Herschleifer]

Yeah.

[James]

Was this the first then, like anchor? Kind of like high end, like, like store. Okay, so it all Started with you.

[Lori Herschleifer]

Yeah. Basically, there were only discount stores in this center. There was learner shops, bakers. There was a movie theater, La Crepe.

[Lawrence]

Right.

[Lori Herschleifer]

You remember French.

[James]

And now it's just LVMH and carry.

[Lori Herschleifer]

Exactly. Still French.

[James]

Yeah.

[Lawrence]

I want to go back to the jewels real quick. What kind of jewelry? As I shed it all. What kind of jewelry do you like on men?

[Lori Herschleifer]

I like the same jewelry that I'm wearing. My husband has a full stack on.

[Lawrence]

Really?

[Lori Herschleifer]

Huh.

[Lawrence]

Do you take credit or hear people give you credit for kind of like being a trendsetter with the maximalist, but in a way where it's not just putting all the shit you want on like I am, but in a way that makes sense. And it's like cohesive and thematic. It's thematic. There's a through line.

[Lori Herschleifer]

Right. People often ask on Instagram if I can show them a stacking video or how a how to and where to start and how to grow. So, yeah, it's pretty crazy that that has happened.

[James]

There are methods of the madness or is it just feels right in your heart?

[Lori Herschleifer]

I think it's more feels right in my heart.

[Lawrence]

Okay.

[James]

That's taste.

[Lori Herschleifer]

Yeah.

[Lawrence]

Yeah.

[James]

Can't teach taste.

[Lori Herschleifer]

True. But you people can learn.

[James]

Yeah. They spend also.

[Lori Herschleifer]

Yes, exactly. Yeah.

[Lawrence]

Is this chrome piece from the. What we say, the 90s? Is that your first, like, investment jewelry?

[Lori Herschleifer]

We had chrome hearts. We carried chrome hearts. Maybe one of their first stores.

[Lawrence]

Yeah.

[Lori Herschleifer]

Like, way more than 30 years ago. So it might have been back then.

[Lawrence]

Oh, you learned about chrome hearts from Migos.

[Lori Herschleifer]

No.

[James]

And every other rapper.

[Lori Herschleifer]

No.

[Lawrence]

And it's a huge seller for you guys.

[Lori Herschleifer]

Huge. Yes.

[Lawrence]

You, like, you're saying it flies off the shelves. I was like, what the hell are those? The Some more pokers sticks. Oh, yeah. How many of those have you sold this year?

[Lori Herschleifer]

Probably a bunch.

[James]

Oh, my. Okay. I might pick up a pair on my way out.

[Lori Herschleifer]

I think you should.

[Lawrence]

Yeah.

[Lori Herschleifer]

To go with your ring.

[James]

Yeah, yeah, yeah, that's right. Lori did approve my sword sort of store. A low to high purchase from Aspen.

[Lori Herschleifer]

Thank you, Lori.

[Lawrence]

What's your actual job like day to day at Hirsch Lifers, besides just being awesome on social media?

[Lori Herschleifer]

Well, we do all the buying, my niece and I, Marcy and I do all the buying for women's and jewelry and shoes, not men's, which takes a bunch of time. I also love to be on the sales floor.

[James]

Yeah.

[Lori Herschleifer]

So I spend a lot of time upstairs.

[James]

What kind of salesman are you? Are you pushy?

[Lori Herschleifer]

Never.

[Lawrence]

No.

[James]

Are you, like, laying in the cut and pop out.

[Lori Herschleifer]

I'm almost brutally honest.

[Lawrence]

Oh, no, you don't want that.

[James]

Yeah.

[Lawrence]

That's too expensive. You might want to size up. Okay, well, we saw you, like, you were, like, straightening the picture. Always, like, tweaking the furniture. Because the store is your baby.

[Lori Herschleifer]

Yeah.

[Lawrence]

In addition to your baby working, it's like home.

[Lori Herschleifer]

So, you know, you want everything to be perfect. You want people to walk in and see beauty.

[Lawrence]

And what's your favorite little nook in the store?

[Lori Herschleifer]

That's hard. I love Chanel. I love being in Chanel. I like in the closets behind them where you see all the hidden merchandise.

[Lawrence]

Oh, like. Like where we are now.

[Lori Herschleifer]

Yeah. Yeah. I like receiving. Love receiving.

[Lawrence]

Right. Do you ever, you know, little. Little finders, little buyer's fee, you know, a little buyer's tax, like. Oh, I'll. Don't mind if I do.

[Lori Herschleifer]

When.

[Lawrence]

When stuff come. When the shipments come in.

[Lori Herschleifer]

Yeah.

[Lawrence]

Hell, yeah.

[Lori Herschleifer]

You're placing, receiving. I'm opening the boxes.

[James]

The personal order.

[Lori Herschleifer]

Yeah.

[James]

Okay.

[Lori Herschleifer]

Yeah.

[Lawrence]

What sets Hirsch Lifers apart from other department stores?

[Lori Herschleifer]

I think we're very different just because we're family and there's so much history and so much. We're really involved. We're not just buyers. We're not. We all do everything.

[James]

Right.

[Lawrence]

Fucking name on the door. You got to.

[Lori Herschleifer]

We do. We do everything from. I mean, there's nothing I would have someone else do that I wouldn't do.

[Lawrence]

Right.

[Lori Herschleifer]

And I think that's how the whole family feels, and that's why it works so well.

[Lawrence]

Are you. Are you, like, mopping the floors in the bathrooms after hours? If.

[Lori Herschleifer]

If that's what it takes, 100%.

[Lawrence]

With the Chrome on.

[James]

Chrome mop.

[Lawrence]

Do you have a chrome mop?

[James]

My mop.

[Lawrence]

Chrome. Do you have a chrome mop?

[Lori Herschleifer]

I do not. I have a toilet plunger, though.

[Lawrence]

Oh, you have that?

[Lori Herschleifer]

Yeah.

[Lawrence]

Is that the wackiest chrome accessory you own?

[Lori Herschleifer]

I have a pizza cutter.

[James]

Have any of these been used?

[Lori Herschleifer]

Not the plunger.

[James]

It's fun. It's supposed to be functional.

[Lawrence]

But the pizza cutter.

[Lori Herschleifer]

Yeah, we have used a pizza. Yeah.

[Lawrence]

That's awesome.

[Lori Herschleifer]

Yeah. I have a potato peeler.

[Lawrence]

They have a chrome potato peeler.

[Lori Herschleifer]

That was a gift one year. Yeah.

[James]

Wow. That's a gift.

[Lawrence]

Yeah. Do you have, like, the. A beanbag or the chrome car?

[Lori Herschleifer]

No.

[Lawrence]

Okay. But you're a collector of the chrome, like, ephemera.

[Lori Herschleifer]

Yes. Love.

[Lawrence]

Do you get one every year? Like, what's the process?

[Lori Herschleifer]

Well, this year, this. A lot of the gifting is some of these Pieces.

[Lawrence]

Right.

[Lori Herschleifer]

This year was a doorstop.

[Lawrence]

Oh, that's right. We saw that.

[James]

Yeah. What are the Starks like?

[Lori Herschleifer]

They're wonderful.

[James]

Yeah. Is it. Do you find a kinship with them? Because it's, again, like a family business.

[Lori Herschleifer]

And we've been together so long.

[James]

That's like the connective tissue there. There's a mutual respect.

[Lori Herschleifer]

Absolutely. Yeah.

[James]

That's amazing.

[Lori Herschleifer]

They really have limited their business. I mean, smartly. Have kept their business so limited. And that's why it's growing and continue growing, why everyone wants it so badly. So.

[James]

Right. Restrictive supply.

[Lori Herschleifer]

Yeah.

[James]

Only increases demand. I went to college.

[Lawrence]

Shout out eggs. Price of eggs.

[Lori Herschleifer]

Exactly.

[Lawrence]

Okay. Yeah. Oh, simple. Yes or no. Is Herschleifers the best store in the world?

[Lori Herschleifer]

Yes.

[James]

Oh, you're ready to pop your shit.

[Lawrence]

The last great department store.

[Lori Herschleifer]

That's right.

[Lawrence]

Called Right in America. Earned.

[Lori Herschleifer]

Yeah.

[Lawrence]

Fact, fact, fact.

[James]

I think the history speaks for itself.

[Lori Herschleifer]

Right.

[Lawrence]

Legacy.

[Lori Herschleifer]

This is legacy.

[James]

How much do you think about that? Like, when you're at night and you still have some bracelets on because they can't come off, are you thinking about, like, you know, what your family has done? Like, is that something that you actively think about?

[Lori Herschleifer]

Yeah. And you think about the fifth generation and what's going to be with them and how they're going to grow the business and focus after we're not here. And it's pretty incredible that it's made it this long.

[James]

Is there a succession plan? Like, have you thought about, like, if you would ever retire? Just love the game too much.

[Lori Herschleifer]

We talk about it, but I'm not ready to retire. I live like four minutes from here. I'm here almost every. Exactly.

[Lawrence]

Some pictures that need.

[Lori Herschleifer]

I'm here almost every day, and I would miss it too much.

[James]

Right.

[Lawrence]

Was there a moment early on when you and your two sisters inherited the business? And when exactly was that?

[Lori Herschleifer]

Well, my dad passed away. Rob was 13. So 20 years ago.

[Lawrence]

Okay, so 20 years ago, when you and your sisters inherited the business, were there any moments where you really struggled and maybe wondered, like, if you could carry the legacy?

[Lori Herschleifer]

Yes, very much so. Our parents did not really want to take the time to teach us, so it was kind of, you're on your own, you know, when we're not here, you'll figure it out. So we didn't really have a choice. You know, it was. It was sink or swim. So we just.

[James]

We did that trial by fire, like, on purpose.

[Lori Herschleifer]

I think it was a generational thing. It was just like they.

[Lawrence]

Yeah, the silent generation. Yeah.

[Lori Herschleifer]

They didn't. They didn't want to share. They didn't. They didn't want to share. They didn't want to teach. Although they did teach me. I traveled with my parents, and my mom was the buyer, and my dad was always with her, so I traveled with them. I guess I learned that from my mom and dad.

[James]

But, like, by observing, just.

[Lori Herschleifer]

Yeah.

[James]

Osmosis, right?

[Lori Herschleifer]

Yeah, sort of.

[James]

Okay.

[Lori Herschleifer]

But as far as running the business, there was. They gave us nothing.

[James]

But you broke that generational trauma with your kids 100%.

[Lori Herschleifer]

Yeah.

[James]

And your family.

[Lori Herschleifer]

Yes. And we all. Yes.

[Lawrence]

Was there, like, a specific challenge you remember from early on? Just be like, how the. Are we going to keep the lights on next week?

[James]

We.

[Lori Herschleifer]

We. The three of us sat down one day and said, we're not sure we can make this work, but there you go. We just. We just did it.

[Lawrence]

How do you decide. How do you decide kind of how to divvy up the work? Because I know you are, like, merchandising. You started out merchandising and buying, which you still do. Another sister was kind of like operations.

[Lori Herschleifer]

And people manage the older sister.

[Lawrence]

Right. And then.

[Lori Herschleifer]

And Karen, the middle sister, is an attorney, and she does all our everything in house. Legal problem in our house. Exactly.

[Lawrence]

So that was. Okay. So that was pretty clear what the middle sister was gonna do. Yeah.

[Lori Herschleifer]

And Shelly was always interested in operations, and I was only interested in buying, so it could have worked out.

[James]

Spending cash.

[Lawrence]

Thank God you weren't also injured in operations.

[Lori Herschleifer]

Otherwise, that's the shop.

[Lawrence]

Yeah.

[Lori Herschleifer]

Yeah.

[Lawrence]

Damn.

[James]

What, Shelley?

[Lawrence]

What's it. What's a task that you had to take on in the early days that now that everything's cruising at, you know, 35,000ft, you're so happy. Is like, in the rearview mirror that.

[Lori Herschleifer]

I don't have to do it anymore. Probably be the direct sales associate with. With a client.

[Lawrence]

Really?

[Lori Herschleifer]

I really don't want to do that anymore. I like to be the person who comes in, fluffs.

[Lawrence]

Okay.

[Lori Herschleifer]

You know, say it's perfect. It's not perfect. I mean, again, brutally honest. But I don't. That was hard.

[Lawrence]

And your niece is more client, right?

[Lori Herschleifer]

Yeah. Yes.

[James]

What's. How big of a part of the business is that? That, like, vip? One on one.

[Lori Herschleifer]

Tremendous. Oh, yeah, tremendous.

[James]

More so than just like, the normal foot traffic that comes in and out?

[Lori Herschleifer]

No, not more.

[James]

Okay.

[Lori Herschleifer]

But they. They have a huge client base.

[Lawrence]

What do you have to do to become a vip?

[James]

Yeah.

[Lawrence]

Is it like, amount spent, or is it like, yo, Jimmy and Larry are pulling up.

[Lori Herschleifer]

It could be anything.

[James]

Okay. So we're VIPs now. It's on the record.

[Lori Herschleifer]

It's on the record. You just have to go upstairs and buy something, and then you're done.

[Lawrence]

Okay, okay. Okay.

[Lori Herschleifer]

You know, like, what's the cheapest thing?

[Lawrence]

Yeah. How do we price. It's the comc. I did this. It's a comc. Socks.

[James]

Yeah.

[Lawrence]

Well, fantastic sauce.

[James]

Yes. Yeah.

[Lori Herschleifer]

So good.

[Lawrence]

Yeah. When you did take over the business, what, 20. 20 years ago.

[Lori Herschleifer]

Yeah.

[Lawrence]

What were some of the biggest changes and risks that you guys took to adapt to the 21st century? Because that's like, most retail and department stores have gone the way the dinosaur. You guys not only have survived, but have, like, thrived. Credit to you guys. What did you do to adapt?

[Lori Herschleifer]

Well, my dad had always said, we were doing what we're doing, and I wanted to bring in shoes, we wanted to bring in other things. And he kept saying, no, that's not. We're going to focus on what we focus on. So we just went at it and went every direction. We increased our Chanel buys, we added shoes, we added. There's nothing we don't carry. Now, where before, it was basically a simple red. Not simple. I don't mean to say it that way, but it was a ready to wear store, and now it's a department store.

[Lawrence]

Was your dad like, the Internet? That's a fad. Over in two seconds.

[Lori Herschleifer]

I don't know about that.

[Lawrence]

Okay.

[Lori Herschleifer]

Yeah.

[Lawrence]

So he was a early E tail.

[Lori Herschleifer]

Yeah.

[Lawrence]

E Commerce. Okay.

[Lori Herschleifer]

Yeah.

[Lawrence]

Okay.

[James]

And this is just you trusting your gut then. And you're like, we just. You and your sister's like, we think this is what will work. And you kind of just like, cross your fingers.

[Lori Herschleifer]

Yeah, kind of. It was just. Yeah. It just felt right. And it was the time and it was that we couldn't continue to do just what we were doing. We were in the evening wear business, Right. Forever we were known for Mother of the Bride gowns. It was like, no, I can't look at another Mother of the Bride gown. One of my first encounters when I worked, I started in the Forest Hill store. And my dad, there was this gown room. Huge. It was like three times the size of this and all these beaded numbers lined up from Bob Mackie and all these, like, famous designers. And my dad made me taken up and show gowns, and I was like, this is ridiculous. This is not gonna happen. And so it haunted me for years.

[James]

Really?

[Lori Herschleifer]

I didn't make this.

[Lawrence]

I have to zip her up another gown.

[Lori Herschleifer]

Another Bugle bead. My God.

[James]

So it's part intuition and then part just being fed up.

[Lori Herschleifer]

Cannot continue. It just seem. It was. It seemed old fashioned, you know, Right time for us.

[Lawrence]

You already. And you felt that?

[Lori Herschleifer]

Yeah.

[Lawrence]

Immediately.

[Lori Herschleifer]

Yeah.

[Lawrence]

What about men's? When did men's. Was. Has men's always been a part of Hershey's or did you kind of.

[Lori Herschleifer]

Actually. Right. When he joined the business, he opened her Schleifers Men's. I don't. I couldn't possibly tell you what year it was.

[Lawrence]

Did you guys meet working on the job?

[Lori Herschleifer]

No, we met at Syracuse, actually. He was a freshman, I was a sophomore, but we.

[Lawrence]

The Paris of New York.

[Lori Herschleifer]

Oh, yes.

[James]

Oh, he was. Wait, you. He was a freshman, you were a sophomore?

[Lori Herschleifer]

But we didn't really. Yes, we didn't. We didn't really meet. He knew who I was, and then his best friend's mom set us up.

[James]

Your reputation preceded you. And his mom was like, we gotta set this up.

[Lori Herschleifer]

Yeah. And then he transferred to GW and I stayed at Syracuse and we met a few years after that.

[Lawrence]

What was your first date?

[Lori Herschleifer]

He took me to Liz Ink, a restaurant.

[Lawrence]

Okay.

[Lori Herschleifer]

A restaurant.

[James]

Do you remember what you both were wearing?

[Lori Herschleifer]

No. I should, right?

[James]

I don't know. Maybe. I don't know.

[Lori Herschleifer]

I have no idea. No.

[James]

Okay.

[Lori Herschleifer]

I wasn't this much jewelry, that I can promise you.

[James]

When did that transition happen? When did you become this fully bedazzled queen?

[Lori Herschleifer]

It's happened over years. It's like a transition, right? It's a transition.

[Lawrence]

Wake up. You're like, what the hell? I am Iron Man.

[James]

She's blacked out. Was like, what the.

[Lawrence]

Working with family, though, right? You work with your sisters, your nieces, your son, your husband, nephews, cousins, everybody, right? What's the best and worst part about working with family?

[Lori Herschleifer]

Trust.

[Lawrence]

That's the worst part.

[James]

We have none of it.

[Lori Herschleifer]

Yes, exactly. You know what you're dealing with. It's like, you're not gonna be tricked into something that. We're all honest. We're all. We're all really good partners, which is pretty incredible.

[James]

Everyone in your family is a known entity, right?

[Lori Herschleifer]

Yeah.

[James]

You've known them your whole life. I guess.

[Lori Herschleifer]

Yeah. And you don't. You know what to expect and can you.

[Lawrence]

Like, you're not going to hold back, right? It's family. You're going to say what's on your mind. Does that make for awkward Thanksgiving?

[Lori Herschleifer]

We no longer spend holidays.

[Lawrence]

Really?

[James]

Wait, for real?

[Lawrence]

You know why?

[Lori Herschleifer]

Every day.

[Lawrence]

Every day. Every day at Hersh Lifers is a holiday.

[James]

Yeah. There you go, yeah, Boxing Day, you get.

[Lawrence]

Yeah. You can take that for your marketing.

[Lori Herschleifer]

Yeah. Thank you.

[Lawrence]

For one that works. And the worst part.

[Lori Herschleifer]

The worst part is that we don't spend holidays together.

[Lawrence]

Oh, is that intentional? Because you're like, I just feel like you go to save parts.

[Lori Herschleifer]

Right? I'm. Exactly.

[Lawrence]

Yeah.

[James]

I'm out of here.

[Lori Herschleifer]

Flying the coop.

[Lawrence]

Do you feel okay? We talked about kind of like how Herschleifers, how you adapted and the sisters adapted 20 years ago. Currently, though, there's always conversation. Retails dead, retails back. Do you feel the fluctuations around, like, the. The peaks and valleys, or is Hirsch Lifers kind of above the fray?

[Lori Herschleifer]

No, we definitely feel peaks and valleys peeking.

[Lawrence]

Or we Valley. What are we doing?

[Lori Herschleifer]

We're peeking at the moment.

[Lawrence]

Hell yeah.

[Lori Herschleifer]

Hell, yeah. But, you know, when. When it's election time, people get scared and they start shopping or people don't leave their houses. You know, Covid, people shop, but they didn't come in. So there's been many. It's challenging. Retail is challenging.

[James]

How did you guys operate during COVID Was it like the VIPs they call in, you send them some photos? Like, how did it work?

[Lori Herschleifer]

That really had. Well, we closed for three months. And that's how Marcy's business really started to grow, was during COVID Because she. Right. Well, not so much, but yeah, but yeah, she. These people would reach out, and that's how she became. She's still very close with most of the people that she met during COVID.

[Lawrence]

Do you make moves to kind of in anticipation of the Valleys or if you're in a valley, like, what are some moves that you've done to. Whether it is like, building out the VIP shopping program or like making her life as a destination with food. And, you know, our friend Angela Rutia, it was like, yeah, go there and spend a whole Saturday.

[Lori Herschleifer]

Yeah, it's the best.

[Lawrence]

It's a family destination.

[Lori Herschleifer]

That's how. That's why we keep changing and that's why we open Young's Farm. I don't know if you guys saw it.

[Lawrence]

Yeah, but we're going there for lunch.

[James]

After we buy socks.

[Lori Herschleifer]

Of course you have to keep changing, and that's what makes it interesting here. So you can. You can spend the day from. You could have breakfast at Youngs, you can have lunch at Youngs, you can have ice cream at Kiff. Not today. Right?

[James]

The machine's broken. Like McDonald's.

[Lori Herschleifer]

Yeah.

[Lawrence]

Do you guys have a bar in here?

[Lori Herschleifer]

No, we don't have a bar. We had a Bar.

[James]

Oh, what happened? People getting too. Too much fun.

[Lori Herschleifer]

Yeah, exactly.

[James]

Because, honestly, if you get people drunk, they make reckless purchases.

[Lori Herschleifer]

Yeah. But they could also drive into guns.

[James]

Honestly, that was a very ethical and smart decision I made.

[Lori Herschleifer]

We were.

[James]

Thank you for your service.

[Lawrence]

Absolutely.

[Lori Herschleifer]

Over holiday, though, we did have a Moet vending machine. Oh, that was really cool.

[Lawrence]

And you guys have, like, events and parties here, too, right?

[Lori Herschleifer]

Constant.

[Lawrence]

Is it a big, like, community center? In a way. Hershey first people come.

[Lori Herschleifer]

We know a lot of the clients, but there's a lot of people new walking in every day.

[Lawrence]

As your star has risen on social media and beyond. Well served. Do people, like, come in? Like, are you an attraction to the store? It's like, oh, we might see Lori. Yeah, we might see Marcy.

[Lori Herschleifer]

It's really weird, but yes. In fact, yesterday morning, I walked in, this woman walked over to me. She was with her mother, and she said, you're Lori. I'm like, yeah. And it's still so weird to me. It's. It's a. They often ask for pictures and.

[James]

And you're just. You're gracious, obviously. Naturally.

[Lori Herschleifer]

Yeah. Initially I wasn't, but really, I wasn't. I was really uncomfortable, but it made me.

[James]

Because it's not, like, who you are.

[Lori Herschleifer]

I'm not. No, definitely.

[James]

So you had to become this face of the brand.

[Lori Herschleifer]

Correct.

[James]

Begrudging.

[Lori Herschleifer]

I mean, it's a lot. It's a lot of work. I enjoy it. I'm not gonna say no, but it's. It's, you know. How did.

[James]

How did you, like, learn to be so effective on social media? Was that, like, the. The youngins helping out or you kind of like. I'm gonna figure it out.

[Lori Herschleifer]

I think it's a combination. I started with nobody, and now someone helps me, and she does a great job.

[Lawrence]

Shout out.

[Lori Herschleifer]

Jasmine. Jasmine.

[James]

Thank you, Jasmine.

[Lori Herschleifer]

She's awesome. Yep. Yeah, she's not here today, or she'd be in here taking pictures.

[Lawrence]

What are. Real quick back to, like, retail. What are some brands that maybe. Surprise. That would surprise us. That do really well in the store?

[Lori Herschleifer]

That would surprise you?

[Lawrence]

Yeah.

[Lori Herschleifer]

Let me think about that.

[Lawrence]

Or that surprise you? Well, because Chrome, obviously.

[Lori Herschleifer]

Oh, yeah. Extreme Cashmere, which is a. Oh, nice. Yeah, it's a love.

[James]

Extreme Cashmere.

[Lori Herschleifer]

Great brand.

[James]

Extreme Cashmere.

[Lori Herschleifer]

It's a great brand. It's pretty classic.

[Lawrence]

Questionable name. But it's been around for a long time, right?

[Lori Herschleifer]

I don't know how long. I don't think.

[James]

Newish.

[Lori Herschleifer]

I think it's pretty newish.

[Lawrence]

Okay.

[Lori Herschleifer]

Newish.

[James]

Yeah. Not a bad price point.

[Lori Herschleifer]

No, it's good and it's a great product and it's really, really, well, pretty extreme. Way extreme.

[James]

How do you think about like price points? Because like, obviously this is a high end department store. Let's be real. But in terms of having accessible stuff, how important is that to you? Or does that like almost entarnish the rep?

[Lori Herschleifer]

We like to look at everything for every price point. It doesn't matter if it's good, it's good. If it's good, it's good if we honestly believe it could sell and people will appreciate it. It doesn't matter what the price point is.

[James]

When you say believe it will sell, is that because you're like, I would wear that? Or David says I would wear that or is it just like a feeling because you know, the. Is it more of the customer?

[Lori Herschleifer]

It's more of the customer. It's not about me.

[James]

It's not personal.

[Lori Herschleifer]

No. I mean, sometimes it is.

[Lawrence]

I want some of that when it hits.

[Lori Herschleifer]

Yeah.

[Lawrence]

Are there any new brands that you're excited about that you bringing into her lifers?

[Lori Herschleifer]

Well, Phoebe Philo is coming in in next month, February. So it should be hitting here any day.

[Lawrence]

Bag or like.

[Lori Herschleifer]

No, like the collection, like the first drop. So that's really exciting.

[Lawrence]

That's going to fly, right?

[James]

Have you met Phoebe?

[Lori Herschleifer]

I have not.

[James]

Oh, okay. Because I. That's why I asked. Because she's such this mysterious, mythical figure. I wonder.

[Lawrence]

Yeah, hopefully soon you have high expectations for the performance of that?

[Lori Herschleifer]

I do, yeah. It's incredible.

[Lawrence]

Sign up for that to like get dibs on it in. Is it first come?

[Lori Herschleifer]

First it will be first come.

[Lawrence]

Do people ever line up for Herschelifer Drops?

[Lori Herschleifer]

They line up for Chanel.

[Lawrence]

Ah, we all line up for Chanel.

[James]

The supreme for women.

[Lori Herschleifer]

It's incredible.

[James]

Is that the number that's like the.

[Lori Herschleifer]

Flagship brand for us? Yes. Well, it's our largest brand. You know, it has its own store, so.

[James]

Yes. Right, the standalone.

[Lori Herschleifer]

Yeah.

[Lawrence]

Is that. Are you guys the only department store in the country with a Chanel with an in store Chanel store?

[Lori Herschleifer]

Well, I mean the others have in store like Bergdorf's is in stores as a front entrance. Yeah. Free state. That is so we. Yes. We are the only, only Peter Marino one.

[Lawrence]

How did that happen? Is it just like a long relationship?

[James]

Yeah, it's all about who you know.

[Lori Herschleifer]

Chrome Hearts and Chanel are our longest two relationships.

[James]

That's going two for two as far as goats are concerned.

[Lori Herschleifer]

That's insane.

[Lawrence]

It's kind of like opposite ends of this. I mean, that's the beauty of Herschelifers, right? Is that.

[Lori Herschleifer]

Yeah.

[Lawrence]

Chrome hearts, Chanel, everything in between.

[Lori Herschleifer]

Yeah. Well, when Carl was alive, he did a collab with Chanel and chrome.

[Lawrence]

That's your grail, right.

[Lori Herschleifer]

That you were never. Have you. Okay, yeah.

[Lawrence]

Here's a hypothetical.

[Lori Herschleifer]

Yeah. Okay.

[Lawrence]

Would you trade all your current bags, which we're going to talk about soon, would you trade all your current bags to get your hands on that one Chanel chrome collaboration bag.

[Lori Herschleifer]

I wouldn't trade my Virgil bag for anything.

[James]

That's right. That's a one. Because that's a one of one.

[Lori Herschleifer]

No, that's a one of one now.

[James]

Is like, basically it is an art piece.

[Lori Herschleifer]

Yeah.

[James]

Has sentimental value. Okay, so let's remove the Virgil Nebraska bag. Would you?

[Lori Herschleifer]

I still don't think I'd sell them.

[James]

But that is for anyone. And obviously you posted on social media, that's the one thing you're still searching for.

[Lori Herschleifer]

Yeah.

[James]

Number one on the list.

[Lori Herschleifer]

Yes.

[James]

Anything else that are like the grails that Lori needs in case anyone.

[Lori Herschleifer]

Anyone's buying me something.

[James]

Any enterprising listeners want to get in good with the Queen of Manhattan.

[Lori Herschleifer]

Let me think on that one.

[James]

Okay.

[Lori Herschleifer]

Okay.

[Lawrence]

There's got to be something.

[Lori Herschleifer]

They must.

[Lawrence]

What's the latest thing you bought?

[Lori Herschleifer]

The latest thing I bought was. I knew Hermes back.

[Lawrence]

Yeah. What do we. What was it? Birkin. How many Birkins do you own?

[Lori Herschleifer]

A bunch.

[Lawrence]

Okay.

[James]

How many Kelly's do you own?

[Lori Herschleifer]

Not that many.

[James]

Oh, really? You're more. You're the bigger.

[Lori Herschleifer]

Yeah, I like to throw my stuff in. I like to carry it like this and just be done.

[Lawrence]

The Birkins are barking.

[James]

Yeah. And they got the charms to match. Is that like. Did you start that trend too?

[Lori Herschleifer]

Maybe.

[James]

Like my wife, who is like the biggest fan, she has on all of her. Like her. She has a Louis Vuitton. She puts like the. She had our dogs painted.

[Lori Herschleifer]

Yeah.

[James]

Like.

[Lori Herschleifer]

Yeah.

[James]

Is that so as a trendsetter, you're not like setting out to do that.

[Lori Herschleifer]

Right, right.

[James]

You're just doing what feels right and then it's just. Imitation is the sincerest form of flattery.

[Lori Herschleifer]

Absolutely. Okay. Yeah. Interesting.

[Lawrence]

Did you ever. Do you have a moment where you're like, oh, I am maybe becoming a trendsetter and style icon? Particularly for Gen Z, it feels like they're kind of look, the OGs, the giraffe Milanos. We've been long time fans, we've known, but like Gen Z feels like they've like, discovered you. Do you feel that?

[Lori Herschleifer]

I don't.

[Lawrence]

Like, you must see it in the comments and.

[Lori Herschleifer]

No, yeah, I do. Yeah. And it's strange.

[Lawrence]

Is that, like, a pressure or, like. Yeah, no, just.

[Lori Herschleifer]

It's great. It makes you feel great, but it just. It's. It's still strange to me.

[Lawrence]

Yeah. With great power comes great responsibility, though.

[Lori Herschleifer]

Yeah. Yeah.

[Lawrence]

Don't put them onto any wax.

[Lori Herschleifer]

No way.

[Lawrence]

We know you won't. We know you won't.

[Lori Herschleifer]

No way.

[Lawrence]

Yeah.

[James]

You are an influencer, though, right? Like, that's.

[Lori Herschleifer]

I guess.

[James]

What do you mean, you guess?

[Lori Herschleifer]

I mean, I guess that's what I'm called. I don't know.

[James]

Well, one of many.

[Lawrence]

Owner of the last great department store.

[Lori Herschleifer]

There you go. One of the owners.

[Lawrence]

Dirty word. One of the. One of the owners.

[James]

She's not an influencer. She's influential.

[Lori Herschleifer]

Better.

[Lawrence]

How much of the clothing, the bags, the watches, the jewelry that. That you're flexing on socials? How much of that is, like, what you own versus promoting what's in the store?

[Lori Herschleifer]

It's both, I would say. It's actually both. I would say 50. 50 could be.

[Lawrence]

And it's pretty clear what it is. But that is, like. I mean, you're using your platform, your personal platform to promote the shop.

[Lori Herschleifer]

Yeah. Yeah.

[Lawrence]

Is that like.

[Lori Herschleifer]

It's just who I am.

[Lawrence]

Right.

[Lori Herschleifer]

So it's. It's my business. It's my home, right?

[Lawrence]

It is.

[Lori Herschleifer]

This is my home.

[James]

There's no, like, line of demarcation, though, in terms of like. Or is there. Of the woman and the business? Like, obviously, Herschleifer is your last name, but, like, is there any kind of, like, separation in terms of like. Or you treat socials like a billboard, right? For your business.

[Lori Herschleifer]

Yeah, I would say that's true.

[James]

Okay. It's a one for one.

[Lori Herschleifer]

Yeah. One for one.

[James]

Okay, so is there like a. Do you have a. You know what a finsta is?

[Lori Herschleifer]

No.

[James]

Like, a secret Instagram where it's just, like, family photos?

[Lori Herschleifer]

No.

[James]

No. Okay.

[Lori Herschleifer]

I don't. All right.

[Lawrence]

I don't know what you get. Lori, I have a question for you.

[Lori Herschleifer]

Okay.

[Lawrence]

Are you the best shopper in the world?

[Lori Herschleifer]

Does that mean I shop more than most, or is that quality and quantity? I'm a good shopper. I'm not the best shopper in the world.

[James]

You're efficient.

[Lawrence]

Who's better than you?

[Lori Herschleifer]

I can't say.

[Lawrence]

What? Well, like, what's your. When you walk into a store, what are you doing? Like, are you making a beeline for the shoe department? Are you like checking to see if there's dust on top of the pictures?

[Lori Herschleifer]

No, that I'm not doing in another store. It depends. Now I don't go to. Really. There's no multi brand stores that I frequent, honestly.

[James]

Really? Not even when you travel the world in Paris?

[Lori Herschleifer]

I do okay, but I used to go to Colette and.

[James]

Okay, right.

[Lori Herschleifer]

There's nothing quite the same.

[Lawrence]

You're just Australia and Hawaii.

[Lori Herschleifer]

Yeah, right. Yeah. In Hawaii though, this wasn't much multi. Maybe there is multi brand, but I don't know of any.

[Lawrence]

There's a Stussy store, that's all I know.

[Lori Herschleifer]

I went to the Chrome Heart store in Honolulu. Empty.

[Lawrence]

Really? What's your favorite Chrome Heart store in the world besides. Besides the one in New York and. Yeah, Me packing.

[James]

Yes, Flagship.

[Lori Herschleifer]

It's amazing.

[James]

Yeah.

[Lori Herschleifer]

So beautiful.

[Lawrence]

Is that appointment only?

[Lori Herschleifer]

I don't know. Is it nice?

[James]

I think I feel most are at least. Especially now, you know?

[Lori Herschleifer]

Yeah.

[Lawrence]

What are there other stores mentioned? Colette, Legend, Shout Sarah. Are there other stores you love to shop at besides Hirsch Lifers?

[Lori Herschleifer]

I love to shop Henry Lear in East Hampton and Amagansett.

[Lawrence]

Unfamiliar.

[James]

Yeah, we don't get out there much.

[Lori Herschleifer]

No, they have great picks. Different. Very different from us.

[Lawrence]

You know, with a whites pharmacy in Montauk. That's about it.

[Lori Herschleifer]

I like them too.

[Lawrence]

Just getting shut down.

[Lori Herschleifer]

Travesty, really.

[Lawrence]

Gentrifugate.

[Lori Herschleifer]

All the whites or just that one?

[Lawrence]

I think just that one.

[James]

All the whites.

[Lori Herschleifer]

All the white pharmacies.

[James]

When you go to another store, is that, for lack of a better term, opposition research?

[Lori Herschleifer]

No, it's shopping.

[James]

Okay. You can separate in that. In that moment when you step through the threshold.

[Lori Herschleifer]

Yeah.

[James]

When you're invited in like you would a vampire, you're like, I'm just here to buy for me.

[Lori Herschleifer]

Yes. Generally, like I walk into Prada, that's for me.

[Lawrence]

Okay.

[Lori Herschleifer]

Which is my favorite?

[Lawrence]

Is there. Is there a brand or a label in her that isn't in her Schleifers. You would love to have in one day Prada. Yeah.

[Lori Herschleifer]

Goyard.

[James]

Oh, is that hard with Prada being right up the way?

[Lori Herschleifer]

No, because we carry Fendi and Fendi is a shop and we carry. Who else? Bottega. Bottega has a shop here. So we have.

[James]

So that's not a problem. The proximity. So then how.

[Lawrence]

Yeah.

[James]

So how would you go about getting a Prada or a Goyard into her schlipers? What is that? Is that just like.

[Lori Herschleifer]

It's a lot of work massaging a.

[James]

Relationship over the years.

[Lori Herschleifer]

Yes. Yeah. It is.

[James]

Is okay.

[Lori Herschleifer]

It is.

[James]

We feel bullish on those coming in.

[Lori Herschleifer]

Maybe I. Hopeful. Let's put it that way.

[Lawrence]

Okay. Are you. Do you make the circuit around? Like, are you. So you're overseeing such a huge operation, you're kind of like, I can't leave hq. Like, are you. Or are you doing, like, the buying circuits in Europe and going to, like, shows and. And all that?

[Lori Herschleifer]

We go. We used to go, like, 10 times a year.

[Lawrence]

Wow.

[Lori Herschleifer]

Chanel shows six times a year and everything else shows at different times.

[Lawrence]

That's too much time going through tsa.

[Lori Herschleifer]

Exactly. So now. Now it's just twice a year that we go for women's.

[Lawrence]

Okay.

[Lori Herschleifer]

So. And we do the. We go. We go only generally to the Chanel show because we don't have time. The rest is just appointments.

[Lawrence]

Okay.

[Lori Herschleifer]

But we're always searching online for new vendors, and people reach out all the time. So.

[Lawrence]

Really, is that a nice. Is that a way brands could get in? Her Schleifers is to hit your DMs.

[Lori Herschleifer]

Yeah.

[Lawrence]

Are they ever any good?

[Lori Herschleifer]

Sometimes.

[James]

How do you say, no, thank you so much, but we're gonna pass.

[Lori Herschleifer]

Thank you so much. We're gonna pass. Thank you so much. I shouldn't reveal my secret.

[Lawrence]

No.

[James]

Yeah.

[Lawrence]

You. You. You leave them on Red for 3 years until they re DM you.

[James]

What do you. How do you feel?

[Lori Herschleifer]

Sorry about that.

[James]

What are your expectations for Blazey Chanel?

[Lori Herschleifer]

I'm optimistic. I really am. I'm excited. I'm excited to see what he does. He was fantastic at Bottega. So generation. Yeah. Yeah.

[Lawrence]

Do you pay attention to, like, the designer musical chairs because you're like, oh, I want to see, like, thank God Kim Jones is out at Dior. Or my. I said that, not Lori. Or, you know. Yeah. Can't wait to see, you know, what Phoebe does, you know, and when she launched her own. Etc.

[Lori Herschleifer]

Yeah. You have to. I. I do like to follow them. I like to know what. Who's going where and what it's going to mean for us.

[Lawrence]

Are you tapped into, like, the rumor mill?

[Lori Herschleifer]

No.

[Lawrence]

Okay. You're just like us. Yeah. You're just observing.

[Lori Herschleifer]

Yes.

[Lawrence]

An enthusiastic fan. Wait, we were mentioning the stores in East Hampton. What other stores do you like to shop at around the world? Like, when you're in Paris, where do you go?

[Lori Herschleifer]

Not some. If we go to, like, name stores.

[Lawrence]

Okay.

[Lori Herschleifer]

Brand stores.

[James]

Right, right.

[Lori Herschleifer]

Word. I'm trying to. Yeah. More than.

[Lawrence]

I mean, Lawrence mentioned oppo research. What about, like, inspiration.

[Lori Herschleifer]

Yeah.

[Lawrence]

You chopped for looking to, like. Oh, like, this is an interesting retail experience.

[Lori Herschleifer]

We try. Not easy to find, though. It's not. There's not much left.

[Lawrence]

Do you ever. Do you ever know if the ops are doing their oppo research here?

[Lori Herschleifer]

I don't know.

[Lawrence]

We need security.

[James]

About that.

[Lawrence]

We need some facial recognition software.

[James]

Yeah. Put pictures.

[Lori Herschleifer]

We have a lot of security here, but I don't know.

[Lawrence]

You do have a lot of security here. We do notice that. That.

[Lori Herschleifer]

Yeah.

[Lawrence]

Is it to ever have to, like, tackle trying to run out with some.

[Lori Herschleifer]

Really not a lot, but, yeah.

[James]

What's the other. What is the loss prevention situation here?

[Lori Herschleifer]

It's really. We're very lucky. Very good.

[James]

Because. Well, when James and I pulled up, I was making a joke about when we were just waiting for Rob. I'm like. It feels like we're casing this whole joint. They're. I'm not trying to reinforce anyone's negative behavior, but this might be a good place to rob. Just this whole.

[Lori Herschleifer]

Hey, thanks.

[James]

Just hypothetically, you know, do the.

[Lawrence]

Do you have any, like, input on the security where it's like, yo, this guy. Oh, you know this guy. DM me. He's like 6, 4. He ran the 4, 640, played college football, Division 1. Maybe we get him a little. Look, see here?

[Lori Herschleifer]

Yeah, yeah, yeah.

[James]

Okay.

[Lawrence]

I would not be. I would not be a deterrent. Well, I'll just say that.

[James]

I mean, we should have been stopped when we walked through. We luckily had Rob escorting us, but I feel like they're like, what are these bozos down here?

[Lawrence]

Laurie, if you could only wear one designer to toe for the rest of your life. Who you going with?

[Lori Herschleifer]

Chanel.

[Lawrence]

Really?

[James]

You said Prada was your favorite.

[Lori Herschleifer]

Prada is my favorite. Chanel. I guess Chanel. Because it's the history.

[James]

Okay.

[Lori Herschleifer]

There's so much history there. And I love what Carl did. Love.

[Lawrence]

Did you ever meet him?

[Lori Herschleifer]

I did.

[Lawrence]

Was he a fun hang?

[Lori Herschleifer]

I didn't really hang with him. I said hello.

[Lawrence]

Okay. Was he drinking a Diet Coke?

[Lori Herschleifer]

No, he was at Colette.

[Lawrence]

Did he have his. What's his cat's name?

[Lori Herschleifer]

Chupette. Chupette was not with him. He always went after the show, which a two, always a Tuesday. He would go in the after, like, hours after. He would go to Colette every time, after every show. So if you were there, you were lucky enough to see him.

[Lawrence]

Oh, so you knew?

[Lori Herschleifer]

I knew.

[Lawrence]

Was he wearing the gloves? Big chrome guy, too?

[James]

Yeah, absolutely. Did you guys take a picture?

[Lori Herschleifer]

No.

[Lawrence]

Have you ever been starstruck by a fashion person?

[Lori Herschleifer]

By a fashion person? Not that much. Maybe. Maybe. I see. I used to see Nicholas Gask here and in Saint Barts. That was kind of like a pretty.

[James]

Cool thing that's like, for you. That's like a celeb sighting.

[Lori Herschleifer]

Yeah, exactly.

[James]

Well, because you must have an amazing, like, celeb VIP clientele that comes here, right?

[Lawrence]

We have some Steven Victor. Yeah, Mutual. Mutual, homie.

[James]

Yeah. Shout out Steven from the show.

[Lawrence]

I think we're gonna. We're gonna be signed to Victor Victor soon.

[James]

Starting the podcast division.

[Lawrence]

Yeah. How'd you become friends with Steven in.

[Lori Herschleifer]

Rob met him.

[Lawrence]

Really?

[Lori Herschleifer]

Yeah, that's. Yeah, Rob met him.

[Lawrence]

Does Rob. Who, by the way, for those listening at home that are enjoying this episode, Rob, Lori's son advised you that you should come on throwing fits.

[Lori Herschleifer]

Correct.

[Lawrence]

Do you hate him for that or do you.

[James]

Is he grounded?

[Lori Herschleifer]

He's 34 and he's grounded.

[Lawrence]

Does he. Does he put you on to, like, especially the men's side of things. Does he put you on to, like, cool happening in culture?

[Lori Herschleifer]

Definitely. Yeah. Definitely.

[Lawrence]

Seen Victor throwing fish.

[James]

Only the best.

[Lori Herschleifer]

Only the best. Only the best for his old mother.

[James]

Yeah.

[Lawrence]

Did Steven. Victor, what Ferrari did he drive out here?

[Lori Herschleifer]

It was cool, whatever it was.

[Lawrence]

Yeah, yeah.

[Lori Herschleifer]

He said, come on, we can take a picture on the back. I'm like, you want us to sit on that? He's like, yeah, okay.

[James]

He's got enough of them, so don't worry.

[Lori Herschleifer]

Yeah.

[Lawrence]

Has he introduced. Yeah, he's awesome. He's very zah, as he says, Very true, very Z, very trim. Has he introduced you to any of these artists?

[Lori Herschleifer]

No.

[Lawrence]

Are you friends with any rappers?

[Lori Herschleifer]

No.

[Lawrence]

Really? They don't come out here.

[Lori Herschleifer]

Not so much.

[Lawrence]

Really.

[James]

They shop it online.

[Lori Herschleifer]

Well, little yachties. Shops.

[Lawrence]

Oh, boat. Yeah.

[James]

Because this has got to be. If I'm. Okay, just hypothetically, if I'm like a rapper and I love fashion and I have money burning a hole in my pocket and I'm in the tri state area, why not come.

[Lori Herschleifer]

Why wouldn't you come here? Right.

[James]

You got it.

[Lori Herschleifer]

All right. We have a lot of sports people. Oh, we have athletes. Otherwise known as athletes.

[James]

Yes. Okay.

[Lawrence]

Sports people.

[James]

She's a. She's a huge sports people fan.

[Lawrence]

Yeah. Play the hoop ball. Could you go fit for fit with any rapper in the world and just dust their ass?

[Lori Herschleifer]

I don't know about that.

[Lawrence]

We think so.

[Lori Herschleifer]

That's why we're asking you.

[Lawrence]

We think so.

[Lori Herschleifer]

Oh, cool. Thank you.

[Lawrence]

You don't think so.

[Lori Herschleifer]

Okay. I think so.

[James]

What do you think of this kind of head to toe adoption and hype around brands that you love and have known about for many years. Like chrome hearts.

[Lori Herschleifer]

Yeah.

[James]

Are you into that, or is that kind of like this conspicuous consumption in standing almost in for taste?

[Lori Herschleifer]

Yeah, it's a mix of the two. I say sometimes it's really cool. Like, it can be pulled off well. Yeah. Done well.

[James]

And then other times.

[Lori Herschleifer]

And then other times, not so good.

[James]

Tacky.

[Lori Herschleifer]

A little. A little much Head to toe in one designer.

[James]

Have you ever done that?

[Lori Herschleifer]

Head to toe in one designer?

[James]

Yeah. I know James asked hypothetically, if you had to. Guns ahead, but do you ever just actually, like, walk out the house and.

[Lori Herschleifer]

You'Re like, oh, yeah, I do, actually. Unusual Chanel. There you go.

[Lawrence]

But it's not, like, logo.

[Lori Herschleifer]

One season, though. It's usually I new and like. Like, this is old.

[James]

Right.

[Lawrence]

Are you a vintage hunter of, like, vintage of specific areas of Chanel, Specific designers from different houses?

[Lori Herschleifer]

I look every now and then. I wouldn't say I really work at it, but I would love to find some of the older pieces. Like in Paris, if we have time. We try to get some of the thrift shops and see what's there.

[James]

Are there, like, dealers that reach out to you because they know, like, what. Like, what you're into? Like, is that.

[Lori Herschleifer]

That more jewelry, too? Yeah.

[Lawrence]

Interesting.

[Lori Herschleifer]

Yeah.

[Lawrence]

Like, vintage jewelry.

[James]

They know that Lori's gonna swipe. She's coming.

[Lawrence]

She's still got some rooms on the floor.

[James]

There's a little real estate left.

[Lawrence]

Yeah. Maybe up by the empty fingers. Some real estate by the elbow. If you. Laurie, if you could only acquire new bags, new shoes, or new jewelry. Which one are you picking? Hard questions.

[Lori Herschleifer]

That's a tough one. I would have to say jewelry.

[Lawrence]

Really?

[Lori Herschleifer]

Yeah.

[James]

Your one true love.

[Lori Herschleifer]

My.

[James]

Yeah, that's the.

[Lori Herschleifer]

Well, I love them.

[James]

All right, but that's.

[Lori Herschleifer]

I do love.

[James]

That's the tip of the.

[Lori Herschleifer]

Yeah.

[James]

Top of the peak.

[Lori Herschleifer]

I love jewelry.

[Lawrence]

Are you a big watch girly?

[Lori Herschleifer]

I am, but I don't really buy them for myself. David, my husband, generally. Yeah, generally.

[James]

What's the rotation? I said a lot of Rolexes.

[Lori Herschleifer]

Is it a lot of Rolex?

[James]

Do you have a chrome Rolex?

[Lori Herschleifer]

I don't.

[Lawrence]

Oh, thank you.

[James]

The stocks are listening.

[Lori Herschleifer]

David's listening.

[James]

Is listening.

[Lawrence]

What's coming up? Valentine's Day.

[James]

Valentine's Day, yeah.

[Lori Herschleifer]

We'll remind him.

[Lawrence]

Yeah. Nothing says love like a chrome Rolex.

[James]

Do you guys share watches?

[Lori Herschleifer]

Not really.

[James]

Okay.

[Lori Herschleifer]

They all yell at me because I wear the chrome bracelets and it ruins the watches.

[James]

Oh, it scratches them up. It's character.

[Lori Herschleifer]

I'm sorry. That's what it's for.

[Lawrence]

That chrome is invincible.

[Lori Herschleifer]

Right?

[James]

Yeah.

[Lori Herschleifer]

So they call.

[James]

It's like a desk diver where it's like, why do you know they won't.

[Lori Herschleifer]

Let me wear their watches.

[James]

What are the.

[Lawrence]

What are the shoes that you wear the most often?

[Lori Herschleifer]

Probably ballerinas.

[Lawrence]

Yeah. Oh, like as a type.

[Lori Herschleifer]

As a type. You mean a brand?

[Lawrence]

Yeah.

[James]

Chanel ballerinas.

[Lori Herschleifer]

No, no, actually, no. The row ballerinas. Probably. Or liar.

[Lawrence]

Right. The meshy ones.

[Lori Herschleifer]

The meshy ones or the grommet ones?

[Lawrence]

What are the grommet ones? I don't know what those are.

[Lori Herschleifer]

They've. They have grommets.

[Lawrence]

I don't know what a. Walls and grommets.

[James]

The dog claymation.

[Lawrence]

That I know.

[James]

Yeah.

[Lawrence]

Yeah.

[James]

It comes to a product and I. And I know I'm asking this because I saw you did this with the New Balance Mu Mules. When you see something and you're like, I love this. How many multiples are you getting?

[Lori Herschleifer]

Personally?

[James]

Yeah.

[Lori Herschleifer]

A few.

[James]

And like to keep like on ice. And then we get a rotation.

[Lori Herschleifer]

Usually it's a different color.

[James]

Okay. Right.

[Lori Herschleifer]

Or it'll have some trim that might be different.

[James]

Just a little detail. Different color laces.

[Lori Herschleifer]

Exactly.

[Lawrence]

Do you have like a very popping depop shop? Like when you're tired of something, you're like, you know what, Time to go. Time to find a new home.

[Lori Herschleifer]

Yeah.

[Lawrence]

Not for me anymore. Or I ended up not wearing this. Like, what do you do with your old stuff? A lot of giveaway to homies and family.

[Lori Herschleifer]

Yeah. Yeah.

[Lawrence]

So Rob is in the Mew Mew Ballerinas right now.

[James]

The grommets. Yeah. Wallace is in the grommets.

[Lori Herschleifer]

No, not my son.

[Lawrence]

So it pays to be your friend. It does get the. The trickle down drip.

[Lori Herschleifer]

Exactly.

[James]

You're a big re. Gifter.

[Lawrence]

Well, hey.

[James]

Or.

[Lawrence]

But we're friends now.

[Lori Herschleifer]

Yeah.

[Lawrence]

Right.

[Lori Herschleifer]

I'll take a Birkin, you'll take a skirt.

[Lawrence]

Any chrome bracelets? Okay. Okay.

[Lori Herschleifer]

Those stay for life.

[Lawrence]

Duvall. What was the guy's name?

[Lori Herschleifer]

Who?

[Lawrence]

The jewelers. The jeweler. Duvall.

[Lori Herschleifer]

Daryl. Darius.

[Lawrence]

Darius. Any Darius? Any spirit Darius.

[Lori Herschleifer]

Like, who's Duval?

[Lawrence]

Can you explain? Who.

[Lori Herschleifer]

Who.

[James]

Who's Darius?

[Lori Herschleifer]

Darius is a jeweler. This is based her jewelry.

[James]

Her.

[Lawrence]

Her.

[James]

Darius is a woman.

[Lori Herschleifer]

Darius. Daria.

[Lawrence]

That's one of them.

[Lori Herschleifer]

This is hers too.

[James]

The Scorpion.

[Lori Herschleifer]

Yeah.

[James]

And where's she based?

[Lori Herschleifer]

California.

[James]

Okay. And is that. So that's your jeweler. Right. And you go in there. Are you kind of like a Rapper and you're getting like a custom thing done, or is it.

[Lori Herschleifer]

No.

[James]

Okay.

[Lori Herschleifer]

We just buy her collection.

[James]

Oh, okay.

[Lori Herschleifer]

Yeah.

[James]

Got it. She's in the Rolodex.

[Lori Herschleifer]

She's exactly.

[Lawrence]

What's a. What's a really large purchase you've made that you now kind of regret? Like, maybe. Do you still get, like. So, like, you know, as amateurs, Lawrence and I get so hyped on something and we just black out. And you, you know, throw the plastic down and then you get. And you're like, I didn't really want this. Has that ever happened to you?

[Lori Herschleifer]

I don't think that happens to me anymore.

[Lawrence]

You've. You've gained the knowledge to, like, be a critical shopper for yourself.

[Lori Herschleifer]

I think so.

[Lawrence]

But in your younger days, you would, like.

[Lori Herschleifer]

Definitely. It's hard not to. You like to. I. I think I liked a lot more when I was younger. Brought it dialed in now. Exactly.

[Lawrence]

Did you have a style phase when you were younger that you look back on now and you're like, oh, cringe.

[Lori Herschleifer]

Yeah, maybe. Maybe wearing triple S sneakers.

[James]

Oh, I mean, you would not. Big dogs, yo. Get in line. There's, I think, a lot of people that regretted those talking about it.

[Lori Herschleifer]

We were talking about it yesterday. Can you imagine? Did you ever wear them?

[Lawrence]

No. Well, the worst part. The worst part was that it was also in the era of like, skinny amiri jeans. And so it's like twig ass, leg cartoon, cartoonishly gigantic foot.

[Lori Herschleifer]

Try walking up the stairs in those.

[Lawrence]

No, thank you.

[Lori Herschleifer]

Yeah, they were something. They were something.

[James]

But you probably sold a millionaires, so.

[Lori Herschleifer]

It'S like we did.

[James]

If the downside is that you also got caught up as a fashion victim. Whatever.

[Lori Herschleifer]

Yeah.

[James]

Kept the lights on.

[Lori Herschleifer]

Yeah.

[Lawrence]

Is Balenciaga still moving units?

[Lori Herschleifer]

Yes. Bags are selling nicely. Yeah.

[Lawrence]

Do you stock that mall?

[Lori Herschleifer]

Men's.

[Lawrence]

Okay.

[Lori Herschleifer]

Not. Not in the lady side.

[James]

Have you ever met girls? Him?

[Lori Herschleifer]

Yeah.

[James]

What's he? Okay, what is he like? Because he's incredible on social media, but that's a lot of times different than. I'm just saying.

[Lawrence]

Cuz also, they are doppelgangers.

[James]

Yeah. We do. We have a similar hair. Well, you haven't seen my hairline.

[Lori Herschleifer]

Oh. Oh, yeah.

[James]

Imagine. I had gold grills in, too.

[Lori Herschleifer]

Yeah. Yeah. Those are pretty new on hid the grills. Yeah.

[James]

What is he like?

[Lori Herschleifer]

He's pretty cool. He's a really nice guy.

[James]

Can you ask him to come on the show?

[Lori Herschleifer]

Sure.

[James]

Thank you.

[Lawrence]

Laurie, have you ever done grills? Have you ever done dental work?

[Lori Herschleifer]

No.

[Lawrence]

Is that. What. Why not?

[Lori Herschleifer]

I'm old.

[Lawrence]

Yeah, but it would look kind of. What about like a single. A single frame?

[Lori Herschleifer]

No, I'm gonna pass.

[Lawrence]

Okay. What about like.

[Lori Herschleifer]

I don't like going to the dentist anyway, so that would, you know.

[Lawrence]

Well, I don't know if your dentist fits your girls. What about like a tooth gem? The Gen Z thing?

[Lori Herschleifer]

Can you stick it on? On?

[Lawrence]

It's temporary. Stick it on. You can take it off when you want. I think it comes off naturally in like a few weeks, few months.

[James]

I think a longer but.

[Lawrence]

Yeah, but it's like just thinking of new frontiers for jewelry for you. Because again, we're running.

[Lori Herschleifer]

I'm running out of space. Right?

[Lawrence]

Yeah, yeah. Do you. What's your, like, your process for getting dressed in the morning? Are you like, I'm. It's a Chanel day? No, it's a Birkin day. What.

[Lori Herschleifer]

How did it usually starts? I would say with the shoes.

[Lawrence]

Okay.

[James]

From the ground up.

[Lori Herschleifer]

From the ground up? Yeah. Foundation or something. I'll just. I'll like. Something will catch my eye on the closet that I hadn't worn. And I'll start with that. And it just grows from there.

[James]

How many closets do you have?

[Lori Herschleifer]

I have one large closet and then I have two others, but they're. They're small.

[James]

How much space does David get?

[Lori Herschleifer]

David has a nice sized closet. Rob's room that he grew up in has become David's closet.

[James]

That's incredible.

[Lori Herschleifer]

Yeah.

[James]

Get Rob out of the house. I want to buy more gear.

[Lawrence]

Do you have to have like a crazy storage unit situation?

[Lori Herschleifer]

No.

[Lawrence]

Really, everything fits in the one.

[Lori Herschleifer]

Yeah.

[Lawrence]

Are you organized or is it.

[Lori Herschleifer]

I'm very organized.

[Lawrence]

Okay.

[James]

Spreadsheet. Like spreadsheet.

[Lori Herschleifer]

No, but do people have spreadsheets for their closet?

[James]

I think there are some nerds out there that probably have spreadsheets for sure.

[Lawrence]

Like collectors. Yeah, definitely. Yeah.

[James]

Archivists, et cetera.

[Lori Herschleifer]

Right, right. Well, that I get.

[James]

But your closet is organized by designer or category. How do you.

[Lori Herschleifer]

Category?

[Lawrence]

Okay, so it starts with the shoes. Maybe a piece that you haven't worn in a while catches your eye.

[Lori Herschleifer]

Yeah, yeah.

[Lawrence]

And then is it jewels last?

[Lori Herschleifer]

Jewels are last.

[Lawrence]

Just like because it.

[Lori Herschleifer]

Just because they. They're sitting in the. In the tray.

[Lawrence]

Right. Do you have.

[Lori Herschleifer]

Go on at the end.

[Lawrence]

Do you have like a jewelry combination that you come back or combinations that you come back to again and again?

[Lori Herschleifer]

Yeah.

[Lawrence]

That's interesting.

[Lori Herschleifer]

Yeah. Just. Cuz it's easy. You don't have to think about it so much. Right. So it's just there and it's just.

[Lawrence]

Whatever works with the mood or the fit.

[Lori Herschleifer]

Yeah.

[Lawrence]

What. What do you.

[James]

What.

[Lawrence]

What is today's like. Do you have a name?

[Lori Herschleifer]

Like, no name.

[Lawrence]

What's, like, the mood? How would you describe this? This moment, this jewelry moment?

[James]

Just throwing a fit.

[Lori Herschleifer]

It's just. Yeah, exactly.

[Lawrence]

Were you.

[James]

Okay. And obviously we talked about the Instagram post. Did you have, like, a prolonged thought about what you were going to wear on the podcast or were you like, I'm just going to do me.

[Lori Herschleifer]

It wasn't prolonged, but I did have to think about it.

[James]

Okay, that's. I feel like that's flattering.

[Lawrence]

What did you leave? What did you leave? What were the drafts that you left on the cutting room floor?

[Lori Herschleifer]

None. This was it. This is.

[Lawrence]

Oh, so you were so the first.

[Lori Herschleifer]

It. I took out of the closet because this goes in. This is in the other closet, and I just went with it.

[Lawrence]

It's like I'm going with the big Chanel.

[Lori Herschleifer]

Yeah. Felt right.

[Lawrence]

Yeah.

[James]

Cozy, comfortable.

[Lori Herschleifer]

Very com.

[James]

Good for yap sesh.

[Lori Herschleifer]

Exactly.

[James]

Love that.

[Lawrence]

Lori, besides having ample closet space, what's your favorite part about living in Long Island?

[Lori Herschleifer]

Well, I like to be close to work.

[Lawrence]

Yes.

[James]

Four minutes, I believe.

[Lori Herschleifer]

Exactly four minutes away. That would be about it. Wait, so Long island is beautiful.

[Lawrence]

The bagels.

[Lori Herschleifer]

Yeah, no, bagels are good.

[Lawrence]

Okay. Do you spend a lot of time in the city?

[Lori Herschleifer]

Less and less. Just because. I know, right? Because the traffic is just so.

[Lawrence]

It's better now.

[Lori Herschleifer]

It's better now. Yeah. We went in last night for dinner to make friends for dinner. It took us like 45 minutes to get in. That's nothing. It's usually two hours.

[Lawrence]

That's insane. Well, how long did it take?

[Lori Herschleifer]

On a Thursday night?

[James]

Night. We were cruising, though.

[Lawrence]

Well, we were going against traffic and I was a little aggressive in the Audi. Yeah. In my brother's out, you know, just whipping it down the HOV lane.

[Lori Herschleifer]

I'm sure he'd love that.

[Lawrence]

I had to illegally exit the COVID because I didn't realize exit 36 is right there. What are your favorite restaurants in New York? In the city?

[Lori Herschleifer]

I love Elios in the Upper east side. I like Italian food, so I like. Now I'm not going to be able to think of the name that's down. No.

[Lawrence]

Do you. Do you cook yourself at home?

[Lori Herschleifer]

Yeah. Look what happened the other night. Oh, no. Stay out of the kitchen.

[Lawrence]

A knife and a burn in the same night.

[James]

Yeah. Chrome hearts.

[Lori Herschleifer]

Knife. No.

[James]

Okay.

[Lori Herschleifer]

I was like, what is going on? So maybe I should stay out of the kitchen.

[Lawrence]

What's your go to dish that you like to cook for family?

[Lori Herschleifer]

Chicken. I'm a big chicken person.

[Lawrence]

It's chicken. Chicken.

[Lori Herschleifer]

Like a roast chicken.

[James]

Okay.

[Lori Herschleifer]

Roast chicken, potatoes.

[Lawrence]

Okay. Laurie, who are your style icons?

[Lori Herschleifer]

Carla, Carl, Lagerfeld. My mom. Oh, yeah, My mom was. Yeah.

[James]

What was her style like, if you had to describe it?

[Lori Herschleifer]

She was awesome. She. She is alive. I don't mean to say was, but she doesn't.

[Lawrence]

But herself sucks now. Yeah, no kidding.

[James]

She fell off.

[Lawrence]

Hence the past tense. Yeah.

[Lori Herschleifer]

She wore everything, but. She wore everything. She was very chic. Always beautifully dressed.

[Lawrence]

Was it like a scarf? Was it, like, of the time, Chic elegance?

[Lori Herschleifer]

Yeah.

[Lawrence]

Did she ever, like, deviate and kind of, like, would she, like, eccentric at all?

[Lori Herschleifer]

Not so much. She was very. It was cool, but it was like a trend. She was very. I can't even explain what she was like, how she dressed, but she was always dressed to the nines, completely put together. Put together.

[James]

What does she think of your style? Is she almost like, less rings?

[Lori Herschleifer]

No, she doesn't. Unfortunately, she doesn't recognize that anymore, so.

[Lawrence]

Yeah.

[James]

Okay.

[Lori Herschleifer]

Yeah.

[Lawrence]

Did she. Did you kind of glean your personal style from. Did it start with her, like, your personal style journey?

[Lori Herschleifer]

I think maybe it did. I used to walk. Yeah, it did. All I ever wanted to do was join the business. Like, I grew up wanting to do this, so she was a big part in me joining, you know, watching her.

[Lawrence]

Right.

[Lori Herschleifer]

Yeah.

[Lawrence]

Your mom, Karl Lagerfeld. That's it.

[Lori Herschleifer]

No Carolyn Kennedy.

[James]

Okay.

[Lawrence]

Classic.

[Lori Herschleifer]

Yeah. Yeah.

[Lawrence]

RFK Jr. No, not so much. Yeah.

[Lori Herschleifer]

Yeah.

[Lawrence]

That's a pretty bad tan.

[Lori Herschleifer]

Yeah.

[James]

When it comes to your husband, David, and his style.

[Lori Herschleifer]

Yeah.

[James]

How much input do you have on what he wears?

[Lori Herschleifer]

None.

[James]

Oh, yeah.

[Lori Herschleifer]

None. No, he has his own. His own style.

[James]

We used to have this theory.

[Lori Herschleifer]

Yeah.

[James]

And maybe you. And we've kind of moved a bit away from it. It was this whole idea of as two men who love clothes as clothes. Horse. It was that if your girl hates your fit, that's when you know it's good. What do you think about that? Like, if you tell David, like, I don't. Like, this is. You think in his mind, he's like, oh, yeah, I'm doing it. Or do you think.

[Lori Herschleifer]

You mean just to be difficult or to.

[James]

No, not to be difficult. Just in terms of, like, I don't know, what are we talking about? Men dressing for other men dress.

[Lawrence]

Men dress for men.

[James]

Yeah. Men dressing for the boys.

[Lawrence]

Yeah.

[Lori Herschleifer]

Really?

[Lawrence]

It's not like, yo, the girls are going to love this outfit. It's like, oh, the guys are going to love my fit.

[Lori Herschleifer]

I get that. Yeah, Yeah, I get that.

[Lawrence]

Okay.

[Lori Herschleifer]

But he is definitely his own person. He doesn't. If I say no, it doesn't matter.

[James]

What is his.

[Lawrence]

Did his style evolve?

[Lori Herschleifer]

Yes.

[Lawrence]

In your rel. In your time together?

[Lori Herschleifer]

Yes.

[Lawrence]

Did he used to dress like he was a banker?

[James]

So, yes.

[Lori Herschleifer]

He used to be in these, you know, fitted, like, type tight suits, uptight suits.

[Lawrence]

But now what? He's in love. Vintage Armani. The. The, you know, oversized, boxy.

[Lori Herschleifer]

Now he's into his denim period. Oh, yeah.

[James]

What. What is his favorite denim brand? Is it R13?

[Lori Herschleifer]

No.

[James]

Oh, what. What jeans does he like?

[Lori Herschleifer]

You'd have to ask him.

[James]

Okay. Okay.

[Lori Herschleifer]

Unfortunately, if he is. But he's collects. But he knows from everything if he.

[Lawrence]

Is a watch when he's gifting you. It's watches is when you're gifting him. What are we. What are we doing?

[Lori Herschleifer]

That's hard.

[Lawrence]

Really.

[Lori Herschleifer]

Very difficult to buy for him because he.

[Lawrence]

What do you get the man that has it all?

[Lori Herschleifer]

Yeah.

[Lawrence]

More jeans.

[Lori Herschleifer]

Not more jeans, more bracelets.

[Lawrence]

What'd you get him for the holidays?

[Lori Herschleifer]

He got a watch, but he picked it, you know?

[Lawrence]

Oh, really?

[James]

So you're like, yeah, I operate with my wife the same way I'd like.

[Lawrence]

And.

[James]

And there's this idea of obviously it. Obviously the thought is what counts, but for me personally, it's almost like, yeah, it's like, I want this thing.

[Lori Herschleifer]

Yeah. So you're gonna get it.

[James]

Yeah.

[Lawrence]

Y.

[Lori Herschleifer]

Or you'll get it and say thank you.

[Lawrence]

Yeah, exactly.

[Lori Herschleifer]

That's usually what happens.

[Lawrence]

And then you can borrow it and it up with your. Is he. Him not being on social media? Is that his choice? He's like, I don't want to.

[Lori Herschleifer]

Like, you got this, honey.

[Lawrence]

Like, you got this.

[Lori Herschleifer]

That is his choice.

[Lawrence]

Get it. That you're so popping and that you're so, like, devoted to it.

[Lori Herschleifer]

Yeah, he totally gets it.

[Lawrence]

He, like, it's good for the bottom line.

[Lori Herschleifer]

We try to get him involved every now and then Jasmine will try to get him into something. He's like, nope, I'm not doing it. No.

[Lawrence]

Tik Tok ban.

[Lori Herschleifer]

He was.

[James]

I think he's like, finally Lori will be off her damn phone.

[Lawrence]

Yeah.

[James]

Does he like. Does he. He's like, lori, please.

[Lori Herschleifer]

No, no, he's. Yeah.

[James]

Okay.

[Lori Herschleifer]

Yeah.

[Lawrence]

Do you read the comments on social media or are you just like, sometimes. No, don't do that. I mean, I'm sure they're overwhelming positive for us. They're overwhelmingly negative.

[Lori Herschleifer]

Are they.

[James]

No. But people do hate us, if that's what you're asking.

[Lawrence]

Yeah.

[James]

Some people do.

[Lawrence]

Yeah.

[Lori Herschleifer]

Why?

[James]

I can. I have no idea. I really don't.

[Lawrence]

You tell us.

[James]

Us.

[Lawrence]

Why don't you tell them to stop being so mean to us?

[Lori Herschleifer]

Do you read the comments?

[Lawrence]

I try not to. Yeah.

[James]

We've learned.

[Lawrence]

I've removed myself from, like, various corners of the Internet.

[Lori Herschleifer]

Yeah.

[Lawrence]

That are devoted to just talking about how terribly I dress and how terrible it can be.

[Lori Herschleifer]

So. It can be so mean.

[Lawrence]

Yeah.

[Lori Herschleifer]

Really mean.

[Lawrence]

Trolls.

[Lori Herschleifer]

Yeah.

[Lawrence]

Scary.

[Lori Herschleifer]

It is.

[James]

That means I don't have this problem.

[Lawrence]

Maybe.

[James]

That's unbelievable. My approval rating is like 100.

[Lawrence]

Horse loves the hate. Maybe that's why David stays off social media.

[James]

He's smart.

[Lawrence]

He runs Hirsch Life Furs Men's. How do you evaluate his job performance?

[Lori Herschleifer]

Well, he does a lot more than that, but he does pretty good.

[Lawrence]

Okay. All right. Are you his boss?

[Lori Herschleifer]

Not really. No.

[Lawrence]

Your sister? That is Right.

[Lori Herschleifer]

No, we. We actually call him the fourth leg of the table.

[James]

Oh, he's fine. He's earned his spot on Mount Rushmore.

[Lori Herschleifer]

I'll say. And more.

[James]

Good for him.

[Lori Herschleifer]

Yeah, he does a great job.

[Lawrence]

When did you know he was the one?

[Lori Herschleifer]

Well, we're married 38 years.

[James]

Congratulations.

[Lori Herschleifer]

And we're together 42 years.

[Lawrence]

So you're still not sure?

[James]

Yeah, we're still figuring. We're feeling it out.

[Lawrence]

But was it like on that first date? It was Syracuse or was.

[Lori Herschleifer]

It was not on the first.

[James]

Like, who's this guy? This tight ass shirt. Yeah, I want a banker. Yeah.

[Lawrence]

He took me to. Took him to the French restaurant in.

[Lori Herschleifer]

Syracuse and he used to be a club guy. So the second. Oh, was that the first night? Maybe the first night after Link, he took me to area. I don't know if you.

[James]

Yeah, yeah, we're familiar.

[Lori Herschleifer]

Yeah. So that was how that go. It was interesting.

[James]

Okay. That's new experiences.

[Lori Herschleifer]

Yeah.

[James]

Just trying to show you his world.

[Lori Herschleifer]

The club and I was. Used to be a Ranger fan. So then the second day, he took me to a Ranger game.

[Lawrence]

You used to be a Ranger fan? You're not a Ranger fan anymore?

[Lori Herschleifer]

No.

[James]

Well, they're. Well, they're actually having a bad year, but they're go blue shirts.

[Lori Herschleifer]

Oh, okay.

[James]

This is a pro Rangers podcast.

[Lawrence]

Okay, so Henrik was Henrik Lundquist as a. As a suitsman and a fashion guy. Was he customer here?

[Lori Herschleifer]

No.

[James]

Sha. Avery.

[Lori Herschleifer]

Oh.

[Lawrence]

Oh, he must have been.

[Lori Herschleifer]

I don't know.

[James]

Again, these are sports players that Lori might not even know if they walk through the door.

[Lawrence]

Yeah.

[Lori Herschleifer]

Right.

[James]

Just another. Just another. All customers are treated equally here at her.

[Lawrence]

Just another jacked six foot three guy.

[James]

Yeah.

[Lawrence]

Lori, if your house was on fire and you could only save a single piece of clothing or single accessory, what.

[Lori Herschleifer]

Are you grabbing my virtual bag?

[James]

Yeah, that's the one.

[Lori Herschleifer]

That's the one.

[James]

What was your relationship like with Virgil? Because we know that you Hersh lifers early supporter and we know that Virgil was a huge fan. What was. Can you tell us, give us some insight into that relationship?

[Lori Herschleifer]

He was just a really special human being and so talented. So we just, I don't know, we just clicked. We saw his again, his first collection at off for Off White. He showed us the collection with Julia and it was in this tiny room. There were like 20 pieces and just from there just continued to grow. Then he was nice, he wanted to come visit us. We came out to our house in East Hampton. We had lunch. Yeah, he had lunch with us. Um, yeah.

[James]

Is that hard like doing business with someone that you like become like, have you then developed this like real personal relationship? It's one thing to be like. Right. We've had this brand for a long time. It's a two way street. What's good for the goose is good for the gander. But when you become so close to somebody, does that make the business element harder?

[Lori Herschleifer]

No, because he didn't really, it seemed he was separated from that. He wasn't really involved in the day to day business.

[James]

Okay.

[Lawrence]

Didn't feel like business.

[Lori Herschleifer]

Yeah, it didn't. And he did this. We did a special. I don't know if you guys know, we had the bedroom. When he did the bedroom collection, we had a pop up of the bedroom. So that was really cool. He came and he signed people sneakers.

[James]

Oh, that's awesome.

[Lori Herschleifer]

For a while.

[James]

Yeah, there was a line that day, I'm sure.

[Lori Herschleifer]

Yeah, there was definitely a line that day.

[Lawrence]

Yeah, more off White sales than Chanel that day. Do you have. What about like, do you have a. A cherished or prized possession that maybe didn't cost a lot of money? That just like what Besides maybe this Virgil bag which maybe cost a lot of money?

[Lori Herschleifer]

Yeah.

[Lawrence]

That has, you know, the sentimental value is like beyond fund. Any dollar signs?

[Lori Herschleifer]

Maybe some of the art we've collected over the years that we, you know, didn't pay a lot of money for, but worth a lot now.

[James]

Is that a passion of yours and David's collecting art?

[Lori Herschleifer]

Yeah.

[James]

Okay, does that. And when you. Is that for home or is that for the store?

[Lori Herschleifer]

For home.

[James]

Okay.

[Lori Herschleifer]

For home.

[Lawrence]

I think there's a cause Snoopy. Is that right? Or Snoopy series in.

[Lori Herschleifer]

Oh, yes, there were there.

[Lawrence]

Right?

[Lori Herschleifer]

Yes.

[Lawrence]

I read the Covetour article right next to the Chanel surfboard.

[Lori Herschleifer]

Yeah.

[Lawrence]

You ever surf on that Chanel surfboard in Montana? Okay.

[Lori Herschleifer]

No.

[Lawrence]

Can I. Okay. This is a question that I love to get your opinion on living a life of luxury. And like, what luxury is? Does that, does that necessitate a lot of money? Like, are luxury and having. And wealth, monetary wealth equal? Like, is that the same thing? Or can one live luxuriously, dress luxuriously without necessarily spending or having a lot of money?

[Lori Herschleifer]

Well, I mean, it doesn't have to be expensive to be luxurious, does it? I mean, it could be something that's lower priced or luxury to you, to the person wearing it. Not necessarily be expensive.

[Lawrence]

Right.

[James]

What does luxury mean to Lori Herschleifer?

[Lori Herschleifer]

Luxury is something that I. I mean, what does luxury mean to like, the.

[James]

Ability to work with family and be successful? Is it, you know, the freedom of being your own boss?

[Lawrence]

Like.

[Lori Herschleifer]

Like, I guess all the above. I mean, I feel very lucky where I am currently in life and you know, it hasn't always been like this, but I guess that is a luxury, you know, time.

[James]

Is that a misch.

[Lori Herschleifer]

Yeah.

[James]

Do you think that's maybe a misconception that people have about like what is now this Hirsch lifers empire that you and your sisters built, but they like, maybe like, oh, she came from, you know, easy, an easy situation. Or does that, is that something that you hear at all? I know you don't read the comments, but is that like, do you ever feel that, I mean, you take your hard work for granted maybe?

[Lori Herschleifer]

I think people do. I think people know though, through the generations that we all work hard and we're. We weren't handed right. Everything on the silver platter. Although many people do think that, I'm sure.

[James]

Does that bother you? Like them?

[Lori Herschleifer]

Yeah.

[James]

Okay.

[Lori Herschleifer]

I have broad shoulders. I lift weights.

[James]

Still here, I'll fight you.

[Lawrence]

From the perch that you have over the whole industry and from being on the floor, seeing what people are wearing, seeing what's selling, what's not selling. What are some trends in fashion that you think need to stop? Let's write the course right here.

[Lori Herschleifer]

Wow, trends in fashion. Well, sometimes it's just not everything needs everything on it, like painted and bedazzled and, you know, it's nice to. That's why Extreme Cashmere is so lovely. You know, it's just simple and pared down. Phoebe is beautifully. It's Elegant. It's chic. It doesn't have too much going on. It's just sometimes it's nice to not have so much.

[Lawrence]

Are you going to be in receiving on the day that Phoebe Filo. You know it.

[Lori Herschleifer]

You know it. We get it every morning. We get a delivery email.

[Lawrence]

Oh, really?

[Lori Herschleifer]

Come in the door.

[James]

So you check tracking like everyone else. Okay.

[Lawrence]

Do you ever, like, sabotage, like, tell your sisters, like, oh, it's the Phoebe's coming tomorrow just so you can get first dibs.

[Lori Herschleifer]

I would have just dealt with Marcy. She'd be right on that.

[James]

Is there a healthy competition between the sisters and then your niece in terms of like. Like, do you guys wear the same stuff? Or if it's like, someone gets it, it's like, okay, she's. She got the mew me. New Balance. I can't wear them. Like, is there.

[Lori Herschleifer]

No, no, no. We're all fine with each other getting whatever ever.

[James]

Who has the best style out of all of you?

[Lawrence]

You're looking at her, right?

[James]

That was a stupid question or you don't want to answer?

[Lori Herschleifer]

I'm. I'm going to pass on that one.

[Lawrence]

Marcy's swag is pretty sick, though.

[Lori Herschleifer]

I'll say. Yeah.

[James]

Do you think you would be if we asked Marcy the style icons question? Are you number one, you think?

[Lori Herschleifer]

I don't know.

[James]

We got to ask her.

[Lawrence]

Yeah.

[James]

We'll get to the bottom of it.

[Lori Herschleifer]

She's here. You can ask her.

[Lawrence]

We will. Are you a fee. Are you becoming a Phoebe Philo collection collector?

[Lori Herschleifer]

I am not yet, but I'd like to be.

[Lawrence]

What about her time at Celine?

[Lori Herschleifer]

I have quite a few of her old Celine.

[Lawrence]

Do you have the Kanye blouse on the blouse Shirt?

[Lori Herschleifer]

Which one?

[Lawrence]

The one they wore. Coachella.

[James]

Yeah, the women's blouse that Kanye wore at Coachella.

[Lawrence]

It's like, white, but has kind of like a. Like a green and orange.

[Lori Herschleifer]

I have that one.

[James]

Okay. That's classic.

[Lori Herschleifer]

I love that.

[Lawrence]

If you're ever trying to give it away. You got my email.

[James]

Yeah.

[Lori Herschleifer]

I didn't have that from when we had the collection because I was that stupid to let it sell. So I had to buy it. I had to find it and buy it.

[Lawrence]

Do. What's the opposite of buyer's remorse, where it's like you let something go and.

[James]

You'Re like, regret sellers. Regret sellers. Regret, opposite sellers.

[Lawrence]

Remorse. Do you have a lot of that? We like. I should have.

[Lori Herschleifer]

I have myself. Yeah, I do. I do.

[Lawrence]

That's why you just got to take Pokemon. You got to catch Them all.

[Lori Herschleifer]

Yeah, but then we wouldn't sell anything.

[Lawrence]

True, true. How much more profit would the company make if you weren't going hitting receiving.

[Lori Herschleifer]

Every day and more. See and Shelly, I parent.

[James]

Yeah.

[Lawrence]

Counting is like all at wholesale. Yeah. So okay, let's pair it down. Not everything has to be so over the top. Or maybe like if you're going to put a fit together one over the top thing.

[Lori Herschleifer]

Exactly.

[Lawrence]

Logos. What thoughts on logos?

[Lori Herschleifer]

I'm okay with logos.

[Lawrence]

What about like the like Logo Mania?

[Lori Herschleifer]

Some Logo Mania I think is cool.

[Lawrence]

Okay.

[Lori Herschleifer]

Some.

[Lawrence]

Some. Not all.

[Lori Herschleifer]

Not all.

[James]

It's not all created either.

[Lawrence]

Equal.

[Lori Herschleifer]

No, definitely not.

[James]

When you wear something like. Okay, we're talking about. You're excited for the, the Phoebe stuff. Are you gonna, when you wear that, are you like I'm gonna wear it kind of like how not Phoebe intended but how it's presented or like I'm gonna put it with all my maximalist style.

[Lori Herschleifer]

I'm probably gonna break it down.

[James]

Okay.

[Lori Herschleifer]

Yeah.

[James]

Okay.

[Lori Herschleifer]

I tend to do that.

[Lawrence]

When you, when you see something similar question like when you see a collection or, or you're making a buy or you're like this. Yeah. It's not necessarily how the brand is presenting it in their, you know, marketing or presentation. But I can already my brain is working. I'm going to take it and work it into Lori's swag.

[Lori Herschleifer]

Yeah. I mean that's basically what we do with that when we merchandise the whole store because we're, we're buying shoes, we're buying ready to wear. So you're trying to work everything like make merchandise it as one closet, you know.

[Lawrence]

Right.

[Lori Herschleifer]

Basically. So someone can. Every collection should have things to go with it.

[Lawrence]

Did that take a few years to hone your brain and your thinking?

[Lori Herschleifer]

Yeah.

[Lawrence]

When did it click for you?

[Lori Herschleifer]

It's still clicking.

[James]

It's a, it's a process that's never ending.

[Lori Herschleifer]

It is, it is. It's hard. I mean we buy a lot. We probably have a hundred collections in the store.

[James]

Damn.

[Lori Herschleifer]

So to merchandise that as one so someone can really fill their closet is not easy.

[Lawrence]

Is that a, is that a pitfall of a lot of retail where they just like, like are mirroring what the brand is giving them and just like.

[Lori Herschleifer]

It might work for them.

[Lawrence]

Slack on merchandising?

[Lori Herschleifer]

Yeah, no, it might work for them, but. But you know, when you're as large in space as we are.

[Lawrence]

Right.

[Lori Herschleifer]

You need it to work together.

[Lawrence]

Right.

[James]

Is that the, almost the downside that there's so much stuff here? Like if there was like, there's so much. Is that ever. You're like. Like, would you ever. Because I. I have to imagine that, like, you're only growing. Like the brand list, right. Has ever been a point where you're like, well, maybe we should, like, pair back?

[Lori Herschleifer]

Yeah, we. Well, we don't look at it as a whole and say we have to pare back because there's too many collections. But just if it's not performing after a period, it's more like that. An edit.

[James]

When you drop a brand, how hard is that to do as clearly a wonderful, beautiful person?

[Lori Herschleifer]

It's not easy.

[James]

That's Shelly's job.

[Lori Herschleifer]

No, that's not Shelly's job. That's my job. It's not easy.

[James]

It's a hard conversation.

[Lori Herschleifer]

It's a hard conversation. Yet is.

[James]

And why you just be honest.

[Lori Herschleifer]

You're like, yeah, you have to be honest. It is not everything's for everybody, you.

[James]

Know, it's like breaking up with someone.

[Lori Herschleifer]

Right?

[Lawrence]

We hear that from. We have heard from the brand side that a lot of brands will take input from merchandisers and retailers. They're like, hey, here's what we are seeing working for us. May, like, do you have any of that in this collection or upcoming collections? Do you give that input to labels?

[Lori Herschleifer]

We'd love to. If they ask for it, yes.

[Lawrence]

But they don't.

[Lori Herschleifer]

Not often.

[Lawrence]

Hubris. What do you go?

[James]

Well, there's also the idea too, to James's point, of like, exclusive product that's made for specific retailers. Is that a big part of what you guys do? No, no, not exclusives.

[Lawrence]

Okay.

[Lori Herschleifer]

No, I wish.

[Lawrence]

Do you want an exclusive throwing fits shirt?

[Lori Herschleifer]

Yes.

[Lawrence]

Really?

[Lori Herschleifer]

Yeah.

[James]

Say less.

[Lawrence]

Little shopping shop.

[James]

We, you know, we do in store events and we bring. We put asses in seats, we bring people out. Just saying.

[Lori Herschleifer]

Do you really?

[James]

Yes.

[Lawrence]

There might have to be a bar, though.

[James]

We might need a Moet vending machine.

[Lori Herschleifer]

What kind of in store events do you do?

[James]

We do hosting. We do live podcasts, we do meet and greets. We do it all, I swear to God.

[Lori Herschleifer]

Are you.

[James]

Wait, you really. You're incredulous right now. You can't believe this. I'm not even joking.

[Lawrence]

We'll send you our media kit.

[Lori Herschleifer]

All right. I think I need to see it.

[Lawrence]

Just a bunch of Instagram links, but we do. We have before.

[Lori Herschleifer]

Wow. Good to know.

[James]

In Manhattan, in Brooklyn, Lawrence, you just.

[Lawrence]

Experienced the breakup of.

[James]

Wow.

[Lawrence]

Cool.

[James]

Yeah. Send it to Shelley.

[Lawrence]

What? What are. What's some trend? What are some trends in fashion, clothing or otherwise? You would Love to see more of.

[Lori Herschleifer]

Trends in fashion. That's a hard question for me, because.

[James]

You know it when you see it.

[Lori Herschleifer]

Versus yeah, kind of. I. I don't really. It's going to sound stupid, but I don't really look at it as a trend.

[Lawrence]

Just generally speaking. You're not. You're not like, trend, trend, trend?

[Lori Herschleifer]

No.

[Lawrence]

Okay.

[Lori Herschleifer]

I don't.

[Lawrence]

Ballerina core, Croette core. You're not like, come on.

[James]

The mob wife aesthetic?

[Lori Herschleifer]

No. I mean, yeah. Really? No. I mean, yes. Ballerina is a. Is that. But other than that. This. No.

[Lawrence]

All right.

[Lori Herschleifer]

Trends, huh?

[Lawrence]

Do you think that. Do you think in the women's wear, they are. We. Y'all are moving, like, towards simplification?

[Lori Herschleifer]

Where are you from?

[Lawrence]

I'm from New York, y'all. Yeah, I said y'all, y'all. I don't know why I said y'all.

[Lori Herschleifer]

Okay.

[Lawrence]

Y'all women.

[James]

Y'all females.

[Lawrence]

Yeah, women shop. Like, simplification, please. So you're not like, a stickler for trends.

[Lori Herschleifer]

You're just like. I'm not. In fact, at the season. Yeah. The end of the season, when they write that whole trend list, I'm like, oh, really? That's a trend?

[Lawrence]

Yeah.

[James]

You're like. I'm just moving everything. I'm moving units. Macroeconomics.

[Lawrence]

Lori, how much money you make?

[Lori Herschleifer]

That's.

[James]

We ask everybody, but.

[Lori Herschleifer]

Oh, okay.

[James]

Don't.

[Lawrence]

What? Okay. Besides clothes.

[Lori Herschleifer]

Not enough.

[Lawrence]

Not enough.

[James]

Oh, we want more.

[Lori Herschleifer]

Yeah.

[James]

Never satisfied.

[Lori Herschleifer]

No. Okay, why are we here?

[James]

That's good point, right?

[Lawrence]

Besides. Well, let me ask you.

[Lori Herschleifer]

Yeah.

[Lawrence]

Besides clothes, what do you like to spend your hard earned money on? Why are we here?

[Lori Herschleifer]

Art? Wine.

[Lawrence]

Oh, love wine. Girly. What we sipping on? What we sipping on this weekend, Lewis?

[Lori Herschleifer]

Chardonnay.

[James]

O. Oh, Chardonnay. Is Chardonnay. Having come back, I feel like I've heard that.

[Lawrence]

Is Louis Chardon.

[Lori Herschleifer]

I only drink Chardonnay.

[Lawrence]

Is L Chardonnay from Long Island?

[Lori Herschleifer]

No, it's from California.

[Lawrence]

Okay. You're not sipping on Duck Vineyards.

[Lori Herschleifer]

I am not.

[Lawrence]

Or a Wolf Estate? Is that the Wolfer?

[Lori Herschleifer]

Wolfer? That's right near my house.

[Lawrence]

Hampton's Water, baby.

[Lori Herschleifer]

Hampton's Water I like.

[Lawrence]

Oh, really?

[Lori Herschleifer]

Have you had it?

[James]

No, it's good.

[Lori Herschleifer]

It's really good.

[James]

My mom buys it. It's.

[Lori Herschleifer]

His mom buys it.

[James]

You should check out a little. You ever hear of a Candle Jack Jackson?

[Lori Herschleifer]

Yeah.

[Lawrence]

Do you ever splash out crazy online? Like, do you buy, like, rare bottles?

[Lori Herschleifer]

No.

[Lawrence]

Okay.

[James]

Is there rare chardonnay?

[Lori Herschleifer]

I don't know. They must be, right?

[James]

It's like. That feels like a people's. Like a democratic people's wine.

[Lawrence]

You only drink chardonnay. That's your one grape.

[Lori Herschleifer]

No, I. I'll drink red.

[Lawrence]

Okay.

[Lori Herschleifer]

David doesn't drink red. So if we're opening a bottle, it's going to be a chardonnay.

[James]

He wants the chardonnay.

[Lawrence]

We're the. We're in the Billy Joel Holland. Bottle red, bottle white.

[Lori Herschleifer]

Well, there you go. Bottle vodka. Yeah.

[Lawrence]

And driving.

[James]

And a car. And the car keys. Ever been to Hersh Lifers?

[Lori Herschleifer]

He has.

[James]

Okay. What did he buy? Can you say he was with.

[Lori Herschleifer]

When he was married to Katie Lee?

[Lawrence]

Okay.

[Lori Herschleifer]

No, it was before they were married. I think it was when they were engaged.

[James]

Oh, he was, like, taking her shopping.

[Lori Herschleifer]

Yeah.

[James]

So was he the. So that's funny, right? There's.

[Lawrence]

Is he the reason why there's no longer a bar here?

[Lori Herschleifer]

No.

[James]

We have to move the Moab betting machine out. When he was here, was he kind of like the husband? The. The stereotype of the husband shopper where he's just, like, falling around? He's sitting down.

[Lori Herschleifer]

He's.

[James]

It was.

[Lori Herschleifer]

We used to have a table, a round table upstairs. They were in the evening department, which no longer exists. And he actually was sitting at the round table and a client's mother sat down next to him. They shared a bagel.

[James]

They shared a bagel.

[Lori Herschleifer]

They shared a bagel. She had a bagel in a shop in a brown bag and hanging out and. Yeah, it was so lovely. He was, like, made best friends with.

[Lawrence]

So Billy Joel was in the cock chair. As a. As a retail empire owner, are you familiar with the concept of the cuck chair?

[Lori Herschleifer]

No.

[Lawrence]

It's where husbands go and sit while they're shop.

[Lori Herschleifer]

I got it.

[Lawrence]

Do you have, like, chairs around there?

[Lori Herschleifer]

We have a Chrome Hearts one. That's perfect.

[Lawrence]

Oh, is it a beanbag?

[Lori Herschleifer]

It's so soft. It's wonderful. It's not a beanbag.

[Lawrence]

I'm a ghost. Sit my ass on that.

[Lori Herschleifer]

You are quilted.

[James]

So it's the. It's the cuck husband daycare. Yeah, for Herschel.

[Lawrence]

But it's not. It's not sterling silver. It's not like, cold and hard. It's.

[Lori Herschleifer]

No.

[Lawrence]

Okay.

[Lori Herschleifer]

All right.

[Lawrence]

Because chrome furniture is. Is a big part of their business, right?

[Lori Herschleifer]

It is, yeah.

[Lawrence]

I'm trying to, like. I remember seeing a house on, like, Archdis where, like, Archdeacon Swear they had, like, in chrome Heart's big door.

[Lori Herschleifer]

Oh, nice.

[Lawrence]

Anyway, okay, so wine, art, Anything else? Travel.

[Lori Herschleifer]

Yeah, travel.

[Lawrence]

What's on your. What's on your travel destination bucket list.

[Lori Herschleifer]

Oh, my bucket list. I would like to go to Africa, but my husband does not want to go.

[Lawrence]

I'm going on to. On Tuesday. I'm going to Uganda. You want to come?

[Lori Herschleifer]

You are?

[James]

Yeah.

[Lawrence]

Nice, Wanda.

[James]

Then.

[Lawrence]

Uganda.

[Lori Herschleifer]

Nice.

[Lawrence]

Yes.

[Lori Herschleifer]

For how long?

[Lawrence]

A week. Yeah. No, I'm not going to bring any of my Chanel.

[Lori Herschleifer]

You're not?

[Lawrence]

No.

[Lori Herschleifer]

What about your jewelry?

[Lawrence]

I'll probably leave that at home. I'm going to be wearing these boots I'm bringing.

[Lori Herschleifer]

Yeah, they're comfortable.

[Lawrence]

Next time I see you, these, like covered in mud and gorilla.

[Lori Herschleifer]

That sounds so cool.

[Lawrence]

Okay, so like safari.

[Lori Herschleifer]

I would love to go on safari.

[Lawrence]

Yeah.

[James]

Okay. So Africa.

[Lori Herschleifer]

I'd like to go back to Tokyo.

[Lawrence]

Yeah.

[James]

Well, you loved it. When's the last time you went?

[Lori Herschleifer]

Rob and I went five years ago or six years ago. Right before cherry blossom season.

[Lawrence]

Did you do a lot of shopping there?

[Lori Herschleifer]

Oh my God. We had to buy a suitcase.

[Lawrence]

Do you. Okay.

[James]

I mean, that's how you know the trip was successful.

[Lori Herschleifer]

We had to buy a. I always say.

[Lawrence]

I always say go.

[James]

We didn't need to buy Ramo. You could have bought a cheaper suitcase.

[Lawrence]

But okay. I would say go there with a half an empty suitcase and like put a suitcase in the suitcase.

[Lori Herschleifer]

Yeah.

[Lawrence]

When you to a place like Tokyo, did the retail experience, like, did you bring back? You're like, guys, we gotta, yeah. Try to, you know, aspire to be on that level.

[Lori Herschleifer]

But you can't be on that level here.

[Lawrence]

Where were you? Where'd you shop in. In Tokyo?

[Lori Herschleifer]

Everywhere. I don't think we missed a store.

[Lawrence]

Okay. Dover Street. The, the, the, the Prada store is crazy, right? Or is it the shell store?

[Lori Herschleifer]

The Prada store is crazy.

[Lawrence]

The Hermes store. That like the, the frosted glass.

[Lori Herschleifer]

It was everything. Everything.

[James]

So you come back from Tokyo and you're like, take the Moet vending machine and replace it with a pan.

[Lawrence]

Good food.

[Lori Herschleifer]

The food was okay. We got a little ill, so. Yeah. Yeah.

[James]

That's a shame. So we want to go back to Tokyo. We want to go to Africa on.

[Lawrence]

Sorry.

[James]

Anything else?

[Lori Herschleifer]

I mean, we were just in Australia because Rob and Nar got married there.

[James]

Oh, congrats around.

[Lori Herschleifer]

Thank you.

[James]

Betrothed.

[Lori Herschleifer]

Yes.

[Lawrence]

It really is a family affair.

[Lori Herschleifer]

It really is. They met here. Cuz she works here.

[James]

Who is running hr?

[Lawrence]

The sister.

[Lori Herschleifer]

The. The middle sister.

[Lawrence]

Yeah. She's slacking.

[Lori Herschleifer]

Yeah, exactly.

[Lawrence]

What's the. Her lifer's policy on intern business relationships?

[Lori Herschleifer]

I guess we don't have one. Are we Supposed to?

[Lawrence]

No. Hey, man.

[James]

Love is love. Lori, Right?

[Lawrence]

Yeah.

[Lori Herschleifer]

Thanks.

[James]

Woke.

[Lawrence]

Yeah. Love is love.

[Lori Herschleifer]

How's Oz house?

[Lawrence]

Australia?

[Lori Herschleifer]

It was so cool.

[Lawrence]

Yeah.

[James]

Sydney, Melbourne. Where were you?

[Lori Herschleifer]

Brisbane, near Brisbane. Like an hour and a half from Brisbane. It's called Gold. The Gold Coast.

[Lawrence]

Beautiful, beautiful avocado toast and beautiful shirtless sick cunts. Koala bears with syphilis and all that.

[Lori Herschleifer]

All that.

[James]

All the good stuff.

[Lori Herschleifer]

Held a koala bear.

[Lawrence]

Is it hard? Really?

[Lori Herschleifer]

Yeah.

[Lawrence]

Was that gross?

[James]

Since the whole thing are really mean.

[Lori Herschleifer]

They say they're mean, but he was lovely.

[James]

He was like, I like her swag.

[Lori Herschleifer]

I'm with it. He was in a sanctuary, so he.

[James]

Was, you know, docile.

[Lori Herschleifer]

Yeah. When you drugged.

[Lawrence]

Yeah, Drugged up. When you trap. Is it hard for you to travel with packing where you're like, I need to really limit my.

[Lori Herschleifer]

We only go carry on.

[Lawrence]

No way.

[James]

What? That's a policy.

[Lori Herschleifer]

My husband will not let me pat check luggage since forever.

[James]

How do you edit?

[Lori Herschleifer]

You edit. You edit and you become a really good packer.

[Lawrence]

Do you plan fits out ahead of time? You're like, I'm gonna throw in my most versatile.

[Lori Herschleifer]

I usually. I don't plan the outfit, but I make sure everything works together.

[Lawrence]

Right, Right.

[James]

A vibe.

[Lori Herschleifer]

Yeah. And if you're going. Yeah. If you're going somewhere, they do laundry. I mean, you can get.

[James]

That's true.

[Lori Herschleifer]

Your underwear clean.

[Lawrence]

I. Yeah.

[James]

It's expensive.

[Lori Herschleifer]

Yeah.

[James]

But. Yeah, that's fair.

[Lawrence]

How long were you traveling this. This trip?

[Lori Herschleifer]

Eight days, ten days.

[James]

Oh, in a carry on.

[Lori Herschleifer]

Well, we shipped all the wedding stuff.

[James]

Okay.

[Lawrence]

Okay.

[Lori Herschleifer]

I mean, that we did.

[Lawrence]

Damn. That's crazy. That's honestly the most surprising thing about you, Laurie. We learned a lot about you. Say, that's the craziest thing.

[James]

What did you wear to your son's wedding?

[Lori Herschleifer]

I wore a Kate dress.

[James]

Okay.

[Lawrence]

Beautiful.

[Lori Herschleifer]

Thank you.

[Lawrence]

Was the. Were the rings chrome?

[Lori Herschleifer]

Oh, no.

[Lawrence]

Does chrome do wedding rings?

[Lori Herschleifer]

Yeah, of course they do a. I'm not wearing it. They do a band that they called the TFL Bands for True Love.

[Lawrence]

What?

[James]

A Chrome.

[Lori Herschleifer]

Totally chrome. Yeah.

[Lawrence]

Right?

[Lori Herschleifer]

Yeah.

[James]

For ever.

[Lori Herschleifer]

Yeah.

[Lawrence]

Well, Lori, we want to thank you for coming onto the only podcast Matters and hosting us out here in your beautiful store. Before we get out of your hair and you get back to working the floor and making sure people are on their P's and Q's, do you have any constructive criticism you would like to give us?

[Lori Herschleifer]

No, I think you guys are awesome.

[Lawrence]

Oh, we would. No, honestly, be really honest. Come on.

[Lori Herschleifer]

Honestly. Just don't wear that jewelry again.

[James]

Did this go better than you thought it would when you were, like, a little nervous?

[Lori Herschleifer]

I was very nervous, and you didn't come off really easy.

[Lawrence]

Could you edit my stack real quick? Like, what are you. What would you keep. What would you get rid of?

[James]

This is why you pay for the video, folks.

[Lawrence]

Okay, so she's.

[Lori Herschleifer]

So, no, I got to straighten it out first. I told you about the OCD stuff going on here.

[James]

All right. But this is going to be a clip for sure. James's jewelry edit courtesy of.

[Lawrence]

We got the bangles, we got rings, and we got bracelets and.

[Lori Herschleifer]

Yeah, I like the color.

[Lawrence]

Yeah, I do.

[Lori Herschleifer]

I like the color a lot.

[Lawrence]

This is from a. I think it's called Secondhand Silver Love. I have a 10% discount code I can of you.

[James]

What a guy affiliate.

[Lawrence]

Are these like, 40 to $60 each?

[Lori Herschleifer]

They're very nice. I don't think I'd get rid of everything. Anything. I like the color combination a lot.

[James]

Would you wear any of this yourself?

[Lori Herschleifer]

Yeah, I would. Throw in a turquoise. I love turquoise.

[Lawrence]

What do you think about this guy? Because this actually is a collaboration we did with a little brand called Maiden Name that unfortunately is no longer with us.

[Lori Herschleifer]

That's cool. All right.

[James]

What's that? Is that tiger eye? What is that? What's that?

[Lawrence]

I don't know. Not tiger eye?

[Lori Herschleifer]

No. It's like an animal. Amber.

[Lawrence]

Yeah.

[James]

Okay.

[Lawrence]

Okay. So what are we keeping. What are we losing now that we're. Now that we're. Well, be brutally honest.

[James]

Okay, well.

[Lawrence]

Well, constructor criticism time.

[Lori Herschleifer]

Okay, well, it looks better already.

[Lawrence]

Oh, wow. You.

[Lori Herschleifer]

Honestly.

[Lawrence]

This is merchandising. You're keeping it all?

[Lori Herschleifer]

I'm keeping it all.

[Lawrence]

You didn't like when it was in a pile?

[Lori Herschleifer]

No, see, look, now. Now you could actually make a sale if you wanted to. Right? There you go.

[Lawrence]

Do we.

[Lori Herschleifer]

What do you.

[Lawrence]

What are you offering here?

[Lori Herschleifer]

I'm not offering anything, but all you're.

[James]

Missing is a trench coat.

[Lawrence]

I'll offer it. Yeah, I'll. Anything you want for the employee discount.

[Lori Herschleifer]

Yeah, it looks great.

[Lawrence]

Thank you.

[Lori Herschleifer]

Yeah.

[Lawrence]

I want to thank you for coming on to the only podcast.

[James]

Thank you, Laurie.

[Lawrence]

Where can the kids follow you? What would you like to plug? Yeah, there's a store that they should come to.

[Lori Herschleifer]

Yeah. 2080 Northern Boulevard, Manhasset. Come visit.

[Lawrence]

Ask Lori for a selfie. She's like, you know, used to it now, I think.

[Lori Herschleifer]

Yeah, I'm getting better at it.

[James]

Get a flick. Spend the whole day.

[Lori Herschleifer]

Bring your family. Yeah.

[Lawrence]

Eat some kids.

[Lori Herschleifer]

Go to Young's Farm.

[Lawrence]

What's, what's what's what? Should we order Young's Farm for lunch?

[Lori Herschleifer]

Well, you can't really order. There's pre made sandwiches.

[Lawrence]

Perfect. Easy.

[Lori Herschleifer]

Yeah.

[James]

Taking the guest grab and go.

[Lori Herschleifer]

Yeah.

[Lawrence]

While I'm zipping back to the city in the alley. In and out, shout out. Ian. All right, Lori, thank you for coming on the only podcast.

[James]

This is wonderful.

[Lawrence]

You're the best chef. Take us out.

[James]

You are no dummy, but you're kind of acting like one.

[Lawrence]

You used to crush it in in.

[James]

School, outsmarting opponents on the field, and.

[Lawrence]

Now, well, you're still smart, but not exactly challenging yourself.

[James]

You could be advancing nuclear engineering in.

[Lawrence]

The world's most powerful navy. You were born for it.

[James]

So make the smart choice. You can be smart or you can be nuke smart. Become a nuclear [e-mail] nukesmart America's Navy forged by the sea.

[Lawrence]

Hi, I'm Chris Gethard and I'm very.

[James]

Excited to tell you about Beautiful Anonymous.

[Lawrence]

A podcast where I talk to random.

[James]

People on the phone.

[Lawrence]

I tweet out a phone number. Thousands of people try to call. Talk to one of them. They stay anonymous. I can't hang up.

[James]

That's all the rules.

[Lawrence]

I never know what's gonna happen.

[James]

We get serious ones.

[Lawrence]

I've talked with meth dealers on their way to prison. I've talked to people who survived mass shootings.

[James]

Crazy, funny ones.

[Lawrence]

I talked to a guy with a goose laugh, Somebody who dresses up as a pirate on the weekends. I never know what's gonna happen. It's a great show. Subscribe today. Beautiful Anonymous.