Podcast Summary: The Nicolas Gabard Interview with Throwing Fits
Introduction In this episode of Throwing Fits, hosts Aaron D. and Jen Hemsen sit down with Nicolas Gabard, the founder of Husbands—a brand dedicated to reviving classic menswear with a modern twist. Released on April 2, 2025, this interview delves deep into Nicolas’s journey from law to fashion, the evolution of Husbands, and his vision for the future of menswear.
Nicolas Gabard’s Journey Nicolas begins by sharing his unconventional path to fashion. Originally a lawyer, he transitioned into the fashion industry, driven by a passion for classic tailoring and a desire to address the gaps he perceived in the menswear market.
"When I launched Husbands 13 years ago, classic menswear was totally lost." [00:57]
Reviving Classic Menswear Nicolas discusses the state of classic menswear when he founded Husbands. He observed that the market had become complex and fragmented, making it difficult for consumers to navigate and stay informed.
"We need to rebuild a fully prescription ecosystem with new journalism, new bloggers, forums, influencers, podcasters bringing new information." [01:17]
His approach emphasizes creating an educational and supportive environment for men to rediscover the art of dressing well.
Challenges and Vision Nicolas candidly shares his early challenges in the bespoke suit industry, including his initial failures in ordering suits that didn’t fit well.
"I started to learn that... I couldn’t even move in my shirts." [15:33]
These experiences fueled his commitment to developing a brand that prioritizes both style and comfort, adhering to the timeless rules of tailoring while infusing modern elements.
Design Philosophy and House Style Husbands’ design ethos centers around high-waisted trousers, longer jackets, and strong shoulder lines, all tailored for comfort and versatility. Nicolas emphasizes the importance of respecting classic tailoring while allowing room for personal expression.
"Everything starts with high-waisted trousers. Natural position of the trousers." [33:35]
He highlights the meticulous attention to detail in every garment, ensuring each piece enhances the wearer’s silhouette and confidence.
Retail Experience and Customer Relations A significant focus of the interview is Husbands’ unique retail experience. Nicolas believes in treating customers with utmost respect and creating a welcoming environment where men feel empowered to explore their style without judgment.
"We want them to come out with a beautiful outfit. It’s our mission to make people happy again by dressing them in beautiful fabric." [26:27]
He shares anecdotes illustrating the deep connections Husbands builds with its clientele, fostering loyalty and repeat business through personalized service.
Marketing and Branding Nicolas discusses Husbands’ unconventional marketing strategies, opting for organic growth through quality products and word-of-mouth rather than traditional advertising.
"We are not obsessed by this. We are building new things, so you can copy the result, but you cannot copy the process." [46:07]
He underscores the importance of authenticity and maintaining the brand’s integrity amidst increasing competition and imitation.
Global Expansion and Market Specifics While Husbands has a strong presence in Paris, Nicolas is keen on expanding internationally, particularly in markets like Japan and the United States. He recognizes the distinct challenges and opportunities each market presents, advocating for a tailored approach that respects local tastes while staying true to Husbands’ core values.
"Japan is really specific because you still have vivid functional needs for tailoring." [50:14]
Personal Insights and Lifestyle Nicolas shares personal anecdotes that reflect his dedication and passion for fashion. From his minimalist approach to grooming to his love for vintage magazines and books, his lifestyle embodies the sophisticated yet approachable image Husbands promotes.
"My obsession is about fabric... I want to develop new fabric." [37:35]
Advice for Aspiring Entrepreneurs Towards the end of the interview, Nicolas offers invaluable advice to budding entrepreneurs. He encourages them to start immediately, embrace their naivety, and remain humble while pursuing their passions.
"Start now. Don’t postpone the perfect moment. Dare to ask people questions." [96:30]
He emphasizes the importance of perseverance, adaptability, and maintaining a clear vision to navigate the complexities of building a brand from the ground up.
Conclusion and Future Outlook Nicolas wraps up by discussing Husbands’ future aspirations, including potential store openings in New York and further global expansion. He reiterates the brand’s commitment to quality, customer satisfaction, and the continuous evolution of classic menswear.
"We want to be a kind of institution for tailoring... focusing on product, quality, and retail experience." [91:19]
Notable Quotes with Timestamps
- "When I launched Husbands 13 years ago, classic menswear was totally lost." — Nicola Gabel [00:57]
- "We need to rebuild a fully prescription ecosystem with new journalism, new bloggers, forums, influencers, podcasters bringing new information." — Nicola Gabel [01:17]
- "Everything starts with high-waisted trousers. Natural position of the trousers." — Nicola Gabel [33:35]
- "We want them to come out with a beautiful outfit. It’s our mission to make people happy again by dressing them in beautiful fabric." — Nicola Gabel [26:27]
- "Start now. Don’t postpone the perfect moment. Dare to ask people questions." — Nicola Gabel [96:30]
- "We want to be a kind of institution for tailoring... focusing on product, quality, and retail experience." — Nicola Gabel [91:19]
Final Thoughts Nicolas Gabard’s interview on Throwing Fits offers a comprehensive look into the revival of classic menswear through Husbands. His dedication to quality, customer experience, and authentic storytelling serves as an inspiring blueprint for entrepreneurs and fashion enthusiasts alike. By blending timeless tailoring with modern sensibilities, Husbands not only dresses men elegantly but also fosters a renewed appreciation for the art of dressing well.
For more insights and updates from Throwing Fits, visit www.throwingfits.com.