
to Throwing Fits on Substack. Our interview with Steff Yotka is one click away. Steff—global editorial director of i-D Magazine—was finally tracked down to chat problem solving with layers, The RealReal’s one male mannequin, a scene report from...
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Lawrence Schlossman
Throw gang. It would appear as if one of the best collabs of the year just splashed down on our desk. From the number one name in grooming, Blind Barber and the number one name in doing the Dew, Mountain Dew comes to bold body sprays unlike anything the fragrance world has ever seen. Introducing the Beach Bound, a body spray set. These might actually explode. Jeremy fragrance is greasy dome. Once he gets a whiff. Fingers crossed.
James Harris
Inspired by the iconic flavors of Baja Blast and Baja Cabo Citrus, this once in a lifetime olfactory experience unites Blind Barbers signature sensemanship with the iconic tropical essence you know and love. Expanding the Baja verse into a new uncharted realm once unknown to space and time. Where grooming meets flavor and spring break meets your nostrils.
Lawrence Schlossman
It's like cracking a can of delicious soda open on your skin. The exclusive beachbound bundles being sold Wednesday, April 16th at 12pm ET and features the Mountain Dew and Mountain dew Baja Blast 12 ounce 18 pack variety pack along with the beachbound body spray set exclusively on the Mountain Dew TikTok shop.
James Harris
Steph, you ready?
Steph Yatka
I'm ready.
James Harris
Okay, throw gang. We are joined by the byline boss bitch, the copy queen, the magazine mother she puts the tour in editorial she's penning these bars so the kids need ID must be a Mexican maestro how she's composing these essays the CDG MVP the fit is all black but color bonnie blue how she's covered in comb your schlong forlorn and micro her long form goes psycho your takes clickbait her rick intake slakes you thirsty? Trick fakes oh, you're not with I.D. how about you? I deep throat these nuts don't get it twisted. With her bread babka she's getting dough and cheese with her sauce pasta she's frying potatoes and got him sour batter cream lat cup she's burning through that kushner green rasta every article she drops his flames Waka flocka. Stop drinking martinis with weenies and drink vodka with a yachka. Global editorial director of ID Magazine. Steph. Yaka. Steph, how the hell are you?
Steph Yatka
I'm so glad you got babka in there. Oh, yeah.
James Harris
God damn.
Steph Yatka
Yeah. That was great.
James Harris
Thanks.
Steph Yatka
How far in advance you start writing those?
James Harris
When did I write this? Wednesday.
Steph Yatka
Okay.
James Harris
Yeah.
Steph Yatka
Coming in close to the deadline, I was gonna say.
Lawrence Schlossman
Is that sufficient for this? What your editor asked.
James Harris
Yeah. Any. Any notes from the editor?
Steph Yatka
No, I loved it. You mentioned all my favorite foods. Babka, pasta, vodka.
Lawrence Schlossman
Vodkas, yeah.
James Harris
Steph, thank you for coming on the only podcast that matters.
Steph Yatka
Thanks for having me.
Lawrence Schlossman
Of course. Great to see you, Steph. Real quick, before we dive in, let's get through a fit check. You're wearing a lot of garments. I want to give us sufficient time up top. Okay, where to begin?
Steph Yatka
I have so much clothes on.
James Harris
What? How many?
Steph Yatka
Chronic problem for me because I just love stuff. So I just keep layering and layering, but it doesn't take me long to get dressed. But I'm just like, oh, a little pin, a little.
James Harris
How many articles of clothing are you wearing on any average day? Like not a hot day, not a cold day, just like a regular day. Like today it's 45 degrees. Triple digits, maybe at least double.
Steph Yatka
Usually I have like, at least like minimum two shirts on. Like a T shirt and a flat.
James Harris
Two shirts, seat band in Mode.
Steph Yatka
Yeah, totally Muse. Or like a long sleeve shirt under a T shirt.
James Harris
Okay.
Steph Yatka
Or blazer.
Lawrence Schlossman
Oh, nice little mall rat look. Yeah, we'll get into it.
Steph Yatka
I love a skirt over pant. That's what I've got going on today. Well, yeah.
James Harris
Tell us the brand.
Steph Yatka
Okay, I've got Louis Vuitton shoes.
Lawrence Schlossman
Fancy.
Steph Yatka
Copped them on the real real. Thank you. The real real.
Lawrence Schlossman
Why did you thank them? You had to pay for them.
Steph Yatka
I know, but I thank them because I'm addicted to it. Like if it didn't exist, I would have so much time to do other things does.
James Harris
So I've only perused menswear in the real real. On the women's wear side, which I'm sure is like 10x the menswear side. Is there just a single mannequin that is just the hardest working inanimate object in fashion?
Lawrence Schlossman
Yeah.
James Harris
Oh, they don't.
Steph Yatka
They don't really have heads unless you're looking at sunglasses or like jewelry.
James Harris
But jewelry is all AI though.
Steph Yatka
Yeah, exactly.
James Harris
Jewelry is just copied and like photoshopped onto a wrist.
Steph Yatka
Yeah. So no, there's probably one mannequin form that's like just ran through. Damn.
Lawrence Schlossman
Shout out Ken.
James Harris
Dude, the real.
Steph Yatka
Yeah.
James Harris
Okay, what about the socks?
Steph Yatka
Like Dwayne Reed.
James Harris
Nice.
Lawrence Schlossman
Wait, really?
Steph Yatka
Yeah.
Lawrence Schlossman
Is that like a little hack buying your undergarments that, Dwayne? Because I know they have that stuff.
Steph Yatka
Like just the socks. I just. I'm like, the amount of times I lose a sock and then have one that doesn't have the pair, it's just not like I'm like, I need like a low cost solution.
Lawrence Schlossman
Yeah, gotcha. Gotcha to socks.
James Harris
What about the pants?
Steph Yatka
6,397 pants. What it's like fetty waps new area code.
James Harris
That's so many pants.
Steph Yatka
It's a brand owned by the News, which is like a showroom that wrapped like Noah and a lot of other brands. And so it's like their in house brand. Stella Ishii, the founder was like the salesperson for Margiela and Comme des Garcon. So it's like. But like pretty classic. Like a lot of barn jackets and flannels. Simple.
Lawrence Schlossman
The News used to rep, I believe, common projects, which is. Which is how I know them when that shit was hot in the streets.
Steph Yatka
Yeah, for sure. At the sample sale, it was like the Common project section was like half of it. Then it was like. And all the other brands catnip for dudes, you know?
James Harris
For sure. Continuing on Chipovo.
Steph Yatka
And a skirt.
James Harris
How many skirts are you wearing right now?
Steph Yatka
Just one. Oh, it's a.
James Harris
It looks like three or four.
Steph Yatka
It's multiple fabrics, layered.
James Harris
Oh. So it's actually. It's one skirt, but it's really four skirts basically.
Steph Yatka
Yeah. Then this vintage belt. A vintage.
James Harris
That's a crazy skirt.
Steph Yatka
And vintage. Yeah, it's looks like a shower curtain.
James Harris
It's got carabiners, like.
Steph Yatka
Yeah, it's. This is like a vintage textile from Bulgaria. And then there's like rip stop here and all these carabiners, which is great if you're going out because you can just hook your keys over.
Lawrence Schlossman
Totally.
Steph Yatka
And then you shove the phone in the waistband and you don't need a purse.
James Harris
Easy.
Lawrence Schlossman
Look at that. She's going mobile.
Steph Yatka
Dude, I'm problem solving with all these layers. There's a reason that they exist. Okay. Yeah. Vintage shirt, vintage flannel vacara jacket.
James Harris
The tee.
Steph Yatka
Yeah, vintage tee.
Lawrence Schlossman
Oh, are you a Packers fan or.
Steph Yatka
I am.
Lawrence Schlossman
Oh, really?
Steph Yatka
Yeah. Okay. I do.
Lawrence Schlossman
Really?
Steph Yatka
An owner.
Lawrence Schlossman
Yeah. That's crazy.
Steph Yatka
And they send you a little ballot every summer to vote for things to like have. It's always like, what hot dog should we sell the thing? Or like, should we add like better cushions to like section 312.
James Harris
Power to the people.
Lawrence Schlossman
Yeah. It's all the cheeseheads have to live for, right?
Steph Yatka
Yeah.
Lawrence Schlossman
Just voting on hot dogs that they're.
Steph Yatka
Going to and losing in the playoffs. Yeah. What about your accessories over Louisville bag?
Lawrence Schlossman
Nice.
Steph Yatka
Capital scarf Capital. Yeah. And then just a bunch of jewelry.
James Harris
Is there like one jewelry brand that you really lean towards or is it just a little bit of everything because you got a lot of shit.
Steph Yatka
I have a lot on. A lot of my jewelry is like vintage like, almost all of it are, like, things that my mom gave me, things that friends have given me. I think I purchase a lot of Kiko Kostadinov jewelry because it's very, like, geometric and it matches with these vintage earrings, so.
Lawrence Schlossman
So that's how you pronounce it? His last name?
Steph Yatka
That's how I pronounce.
Lawrence Schlossman
I just say Kiko because I don't want to embarrass myself. Kostadin off.
Steph Yatka
Okay. What's the alternative?
James Harris
I don't know. Kiko.
Lawrence Schlossman
Kiko. Just saying Kiko. Right. Because there's not. Is there any other Kiko, you know.
James Harris
You'Re definitely wearing, I would venture to guess double digits. Pieces of clothing and accessories. Oh, bra, pant.
Steph Yatka
The show skims.
James Harris
Skim.
Lawrence Schlossman
Hell, we love skims on this show.
Steph Yatka
Same.
James Harris
And you're sipping on a topo Chico. Okay, Steph, thank you for coming onto the podcast. Let's get into the meat and potatoes. You were just in Miami, right? Yeah, last night. Last night for the opening of the Supreme Store. Give us the scene report real quick.
Steph Yatka
It was so fun. I'd never really been to Miami before. I went in 2014 when LouisV opened the store. It was like the first press thing that, like, Jonathan Anderson did as creative director, and we went to Miami. Very different vibe to Supreme. Different energies.
James Harris
Yeah, for sure.
Steph Yatka
It was great.
James Harris
No one kicked a dog at the Supreme.
Steph Yatka
No comment.
Lawrence Schlossman
Correct answer.
Steph Yatka
I'm, like, too stunned to speak.
James Harris
Rewearing 10 articles of clothing by me.
Steph Yatka
So this is, like, the problem is, like, hot weather. Even though I love the summer, I love going to the beach. And the style, like, don't really match.
Lawrence Schlossman
The layering doesn't jive.
Steph Yatka
The layering doesn't jive. I was still wearing, like, multiple layers. But you have to be, like, really strategic with, like, that's a business trip.
Lawrence Schlossman
You're not on vacation, you know.
Steph Yatka
Right. Like, I dress different on vacation.
Lawrence Schlossman
Like, I don't know.
Steph Yatka
Do you?
Lawrence Schlossman
I guess not.
Steph Yatka
Not really. I still had, like, T shirt under spaghetti strap dress, you know?
James Harris
Like, were you dying in the humidity and heat?
Steph Yatka
Kind of. But it wasn't that hot the past couple of days. And, you know, you have to, like, look cool at the Supreme Store.
James Harris
I do. How? But so was everyone just out there looking really cool?
Steph Yatka
People were dressed really cool, like, all throughout. They hosted a screening of, like, a new skate film.
Lawrence Schlossman
Headbanger.
Steph Yatka
By Bill Strobe. By Bill Strobek. Exactly. Starring Zion F. At a drive in, which was amazing because it was like sitting in a parking lot with all your friends who would, like, keep going to the bodega and buying some more beer. I had a buzz ball, which I haven't had in, like, five years.
Lawrence Schlossman
That's fun.
Steph Yatka
Yeah.
James Harris
Have you seen the giant one? The giant one by Lavar. By the ball family.
Steph Yatka
That one could kill you.
James Harris
Yeah. Instant diabetes. That's how he lost his foot.
Steph Yatka
I don't really know who we're talking about. No. But I'm like, okay.
James Harris
Who is, like, the supreme fanboy in 2025? Because obviously, supreme hit. It's like Hypebeast Peak, let's call it 10 years ago. Five. 10 years ago. We kind of believe that supreme is so back, mainly because the losers have moved on. But, like, who was down there just standing out besides all the friends and family, the brand, the crew?
Steph Yatka
I mean, it really is. Other skaters, like, respect supreme. And it's like, that was, like, who I met. There was, like, skaters and their girlfriends, photographers, artists.
James Harris
Like, not a bed frame in sight.
Steph Yatka
Phone charging on a cinder block.
Lawrence Schlossman
Right.
Steph Yatka
Yeah. It was honestly, like, such a nice environment of chill, cool, nice, fun people. So I had, like, a great time. I. People kept telling this story about when I broke my elbow skateboarding, which is really embarrassing. I'm not gonna tell on this podcast, but I was like, you can't. It's like, bring. You know, like, they're all so good.
Lawrence Schlossman
Right.
Steph Yatka
And I'm so bad. And I have given up skateboarding since. So it's like, when were you skating? Please don't tell. Like, in, like, the 2010s. And it was literally. It was not for a long. Yeah. I was too old to be, like, learning how to skateboard. And then I was too old to be getting injured. Skateboarding.
Lawrence Schlossman
Got it.
James Harris
You broke your elbow.
Lawrence Schlossman
That's crazy.
James Harris
You were wearing. You weren't padded up, looking like a.
Lawrence Schlossman
Loser or wrist guards.
Steph Yatka
No. And, like, a little helmet.
Lawrence Schlossman
No.
Steph Yatka
I just thought, like, I wanted to seem cool. Like, everybody who seemed. Start skateboarding. You want to seem cool?
Lawrence Schlossman
Oh, you. God punish you for being a poser.
Steph Yatka
Yeah, exactly.
James Harris
It's happened to us all.
Steph Yatka
Yeah. And so now I respect it from afar, you know?
James Harris
Yeah. The sport and culture can have fans.
Steph Yatka
Yeah.
James Harris
You know, not everyone has to get. Has to jump into the arena.
Steph Yatka
Yeah, exactly. But it was really cool to me.
Lawrence Schlossman
Coaches don't play, you know?
Steph Yatka
Yeah. Who's like, 16, and his younger brother was there, too. Younger brother is, like, 10, and he's so amazing. And people were giving him money as he was skating the. And he was walking around with like $200 spread up his arm.
Lawrence Schlossman
Money spread, dude.
Steph Yatka
I was like, good for you.
Lawrence Schlossman
It's a talented family and a good looking family.
Steph Yatka
Yeah, exactly.
James Harris
Get your hands on a Max B T shirt.
Steph Yatka
No.
James Harris
Oh, do you?
Lawrence Schlossman
Yeah. Were you like, you weren't shopping?
Steph Yatka
I mean, there was cool stuff in the store. It wasn't open for shopping when they had like the welcome sort of.
Lawrence Schlossman
Because is there like, they release a new box logo with every store?
Steph Yatka
Yeah, I got that one. Yes. At the party, which is kids are going to college. Exactly. At Space, which is like this big club in Miami. They. I was standing outside waiting to get in the car to go back to my hotel and I was holding the bag, the supreme bag, and a guy pulled up in like a murdered out Honda and was like, how much for the T shirt? And I was like, what?
James Harris
Well, they're only going on a XXL is going for 250 on StockX. It's pretty cheap. Yeah.
Lawrence Schlossman
Maybe supreme is not back. Well, supreme is cool.
Steph Yatka
I love supreme shoppers.
Lawrence Schlossman
Yeah, but that's usually when it would be like, fiending, I need it now. But that's cool.
Steph Yatka
I'm gonna hold on to.
Lawrence Schlossman
You should.
James Harris
And you didn't sell to the guy who pulled up.
Steph Yatka
I was like, at least to make it back to New York.
James Harris
Right.
Steph Yatka
With the T shirt before I.
James Harris
All right, Steph, global editorial director, super fancy sounding job. What do you actually do besides just go hang out with skater boys?
Steph Yatka
Yeah. Yeah. So I'm sort of responsible for all of like the editorial tone and vision of id. So like anywhere you see text that filters up to me, anywhere you see pictures, like, it's all sort of part of my purview. And obviously I have a great team of people who are like, pitching and editing and photographing and, you know, making video content and working on the newsletter. But I'm sort of like the deputy boss under Tom, who's the eic.
James Harris
How's that possible? How do you have the time? Like, how in the weeds are you? Or is it just kind of broad vibes?
Steph Yatka
You have to do both. I think like a good editor and a good leader is both granular and like reading all the Instagram captions, making sure all the apostrophes are curly. Like, that was like a real sticking point when I was at Vogue was like the difference between the straight apostrophe and the curly or the quote marks.
James Harris
How do you. Okay.
Steph Yatka
It's just like now I can't not see it.
James Harris
Oxford comma, yes or no?
Steph Yatka
Yes.
James Harris
Thank you.
Steph Yatka
Yes. Oxford, comma, always.
Lawrence Schlossman
I'm Team Vampire Weekend. Who gives a about Jay?
James Harris
Okay. Apostrophe s on a word that ends with an S. Like James's. James.
Lawrence Schlossman
Oh, yeah, this is a good one.
Steph Yatka
I like just apostrophe. Thank you.
James Harris
It's cleaner. It's cleaner, but cleaner. But I like the S. Why can't I.
Lawrence Schlossman
It's so superfluous. Why can't I have this?
James Harris
I want the extra.
Steph Yatka
Your name just. You never. You're never getting it. James Harris.
Lawrence Schlossman
Like, I want it. Yeah, you're. You're. You're approaching this too personally. You got to. It's. It's not personal. It's business.
James Harris
That's why I'll never make it as a global editorial director, which.
Lawrence Schlossman
So are you micromanaging low key?
Steph Yatka
I don't want to micromanage. I think, like, the best thing you can do is kind of, like, set the vibe for your team, explain the vision. You know, create kind of, like a candyland roadmap as to how they can move about ideas and work with each other and cut across different places and then kind of get out of the way.
James Harris
Okay.
Steph Yatka
And keep, like, a watchful eye over what kind of stuff is happening. We check in, like, because our team is global, like, half of the team is in London, and half of the team is in New York. We're checking in with each other constantly. So, like, the slack is, like, verdant.
Lawrence Schlossman
Nice word.
Steph Yatka
But I try not to, like, get in people's business. I want to help set you on the right path.
James Harris
So not lead by example, but, like.
Steph Yatka
Well, I'm also, like, writing my own stories or editing my.
James Harris
Undercover Girl bossing.
Steph Yatka
Yeah, Undercover Girl bossing. Making the website and the magazine and the Instagram. So, like, you know, I think any good journalist, reporter, editor, writer, photographer, social media person, like, you should be looking at what your peers are doing, but also at what, like, your leaders are doing, you know? Like, I look at what other editorial directors do. I look at what EICs do. I look at how Tom writes a story, and I'll be like, okay, these are the things that seem important to him. And he's never said it to me. Like, you need to have da, da, da, da, da, da, da, da. But, you know, you're trying to, like, osmosis. Yeah. Sponge in, sponge up all of the, like, the spirit of the brand, you know? And, like, we talk about the brand, and I'm sure everyone who has a brand talks about a brand, but it's like writing down on a Piece of paper, what the brand is always sounds.
James Harris
So what's the ID brand?
Steph Yatka
It's so, like, ineffable. Like, I'm like. It's kind of about having the right people in the room and cultivating the right spirit, you know, like ideas.
Lawrence Schlossman
That's fun.
Steph Yatka
Youth Culture magazine. It's about style, but it's also about, like, the world. We, I think for this issue we have these little taglines on the COVID and one of them is like, chic and based since 1980. I think we're kind of, you know, it's like you have to be both poles of something.
Lawrence Schlossman
Like, is that chic and based?
Steph Yatka
Yeah, yeah.
Lawrence Schlossman
Is that the spectrum?
Steph Yatka
Yeah, it's like high brow, low brow, headless, refined, and kind of find. Yeah, High, low, and find, like a nice middle ground where you can dance in between those things with global vibe, local. Yeah, exactly. That'll be our next cover line. Yeah.
James Harris
Well, this POD episode has taken a minute to nail down, schedule wise, because you're busy traipsing through Europe for a fucking month, attending fashion shows, partying with the glitterati, wearing fab outfits. Do you not realize we're in a reception?
Lawrence Schlossman
What's wrong with you?
James Harris
Yeah, is your job hard? I guess is.
Steph Yatka
Is my job hard?
James Harris
Because it looks fab, right?
Steph Yatka
It's both fab and hard. It's just.
Lawrence Schlossman
It's chic and based.
Steph Yatka
It's bad and hard. I think it's like, I love doing it. So if you love doing something, even when it.
Lawrence Schlossman
You never work, a day in your life sucks.
Steph Yatka
No, even when it sucks, it doesn't feel hard. You know, like traveling for a month for work is.
Lawrence Schlossman
Yeah, that's okay.
Steph Yatka
I will say. I will say by the end of like 31 days, I was in London when there was like that explosion around Heathrow. So my flight got moved to the next day. So there's like one more day. Oh, and that. I mean, I was.
James Harris
Damn it. I packed my underwear perfectly.
Steph Yatka
No, literally, like, I'm gonna set off.
Lawrence Schlossman
The next bomb if I don't get out of this country.
Steph Yatka
But by the end, I was sort of like, ragged. Like, 31 days is too long on a work trip.
James Harris
Why would you.
Steph Yatka
I think.
James Harris
Is that normal for you?
Steph Yatka
No. We hosted a party at the Standard, like a week after Paris Fashion Week ended. So it was like a two for, like, we could go to London, hang out with the team there, go to dinner, go to the office, like, meet all the PR people and, you know, agents and whoever in London that we never get to see. And then we'll just be there for the party, and then we'll come home 31 days later. Yeah.
James Harris
Jesus. What was the first thing you did when you got home 31 days later?
Steph Yatka
Went to bed. Yeah. Yeah, I think I slept for, like, 30 hours.
Lawrence Schlossman
You earned it. You know what, Steph? You earned it.
Steph Yatka
I came back on a Saturday night, and I, like, woke up on a Monday morning. I was, like, ready to go.
Lawrence Schlossman
Yeah. Comatose. Wait, so. And I know this is like, I don't think this has been broached a little bit, but do you think that there's still people that, like, look at what you do on social media and think it is all fudgeing fun and games? You think there's people that don't know how much work it goes into being a fashion editor?
Steph Yatka
I don't. I don't know. I mean, I. I don't think so, because I think there's, you know, most people who are into fashion or who maybe like, follow ID or follow fashion accounts are also like, creators. And so if you're making it for yourself, you know how much work it takes to make it. Yeah, but. Yeah, I don't. I hope. I mean, it's also like, who cares if they think it's hard or easy? Like, if people are looking at it and thinking, you watched this story. Yeah, but also, like, I like what they're doing. It's like, you know, you don't need to care if I've, like, haven't had a sip of water in five hours or whatever.
James Harris
God damn.
Lawrence Schlossman
Get this girl some water.
James Harris
Hmm. Did you have to okay with the ID relaunch? We like, you know what personal brand relaunch time that go through your head at all? No, I'm not like, your fashion and your style because that's remained consistent for many, many, many years, as long as I've known you. But like, I don't know, the way you fudgeing self present on social media, as I'm not saying you have. I'm just wondering if maybe, you know.
Steph Yatka
It'S a big job, it's a relaunch of a brand. I like the responsibility isn't lost on me. And I think, like, I want to do a good job. I want to be a good representative, I want to be a good leader, and I want to be a good team player. So, like, that kind of stuff is always, like, running in the background of my mind. But I wasn't like, hard pivot.
James Harris
You know what? I need to put on a black turtleneck and get a headshot, like.
Lawrence Schlossman
Yeah. Do you think he's milk. Do you think Tom has milked that headshot to the point where we can.
Steph Yatka
Get another one so good?
Lawrence Schlossman
I think that's why I've seen it 100,000 times.
James Harris
The fifth Beatle.
Steph Yatka
If I looked that good in a black, black turtleneck with, like, a little.
James Harris
Everyone looks good, who's to say you.
Lawrence Schlossman
Don'T know the tactical turtleneck?
Steph Yatka
I'm really bad at having a head shot taken. And every time I try to do it, it just, like, never works out.
James Harris
No.
Steph Yatka
So it's like a. It's a loss.
James Harris
So if you have a good one, you use.
Steph Yatka
Yeah. You just gotta run it.
Lawrence Schlossman
Hence why Tom is running this one to the ground.
James Harris
Guy has ID with the relaunch with the biannual magazine. Officially saved print media.
Lawrence Schlossman
Congratulations, by the way.
Steph Yatka
Thank you. I don't know. Was print. Print media in peril? Like.
James Harris
Yes.
Steph Yatka
Yes. Okay. So true.
Lawrence Schlossman
Are you kidding me?
Steph Yatka
So true.
James Harris
How many years were you to Vogue?
Steph Yatka
Yeah, I think.
James Harris
Sorry, I just triggered something deep, deep within you. We're gonna get to Vogue.
Steph Yatka
I think, like, this is so maybe cheesy to say, but I think, like, craving good storytelling is like a base, basic human instinct. And so whether you're watching it on YouTube or you're reading it in a print magazine, or you're reading it on a website, or you're, like, reading screenshots that a friend sent you of a newsletter, like, you just want to know where.
James Harris
No, subscribe to the substack, please.
Steph Yatka
Yeah, you just want to know what's up and be in the right conversations and have the right information. So I think, like, it was interesting for me because it's the first time that I've really worked on a print magazine. Like, when I was at Conde NASA, I was really doing, like, a lot of digital stuff. And then at Essence, we would do kind of, like, little printed projects, but we never did a full magazine. And so interesting to think about, like, okay, you're making this tome that's going to sit with people for six months, because our next issue is six months from now or five months from now. So you really want it to be filled with a lot of good stuff that people care about that they go back to, not just, like, Vibes. Like, you can't make a print magazine that is Vibes. Right.
Lawrence Schlossman
A lot of people are trying.
Steph Yatka
You have to make a print magazine that is information based that, like, carries its weight over the days or weeks or months that it lives with people you know, and I think we spent a lot of time looking at Terry's ID from the 80s and 90s, which, even though they were like thinner, kind of like.
Lawrence Schlossman
Yeah.
James Harris
How sticky were those pages?
Steph Yatka
Style magazines, they were still like cracking it half, dude. They were like, like flooded with intel. Like every section of the page had a little fact on it.
Lawrence Schlossman
So that's inspiring then. And you're like, this is the essence of what print should be. Not even just id, but print.
Steph Yatka
Yeah, well, I think it's definitely the essence of id. Like there are beautiful print magazines that are more like image based or like simple text. But I think for us, we were like really invigorated to see how some of like the earliest versions of the magazine were like, they were just so, so much information. So it's a dense, it's a density, It's a density.
James Harris
But at the same time, having spent so much time in digital where it's like you have to cover everything right versus a magazine, there are obviously constraints into what you can put in there. Do you appreciate that? Now there actually is like an editorial pro or an editing down process. Like we can only put so much of the magazine that will stand the test of time, that will stand the test of six months, six decades, whatever, versus digital. We're just like, this happened, this happened, this happened, this happened.
Steph Yatka
I think even with our digital, we're trying to like be more strategic. Like to me, the age of the Internet where you just cover everything all the time is over really, thank God.
Lawrence Schlossman
Or that's what just it's now just on. So like that's what social media is for.
Steph Yatka
It's just on social media and people are doing this kind of like, buy the second update of everything for free. So if you're a.
James Harris
Why am I learning about a helicopter crash on a mood board page?
Steph Yatka
I mean, it's like everyone learns about everything on Pop Crave, you know, like.
James Harris
I learned the results of the crave.
Steph Yatka
And they're getting harder to differentiate with every passing day.
Lawrence Schlossman
That's the point, I think.
Steph Yatka
But yeah, people are talking on the Internet all the time for free. And so I think if you are having a magazine or brand or a publisher, you need to be like synthesizing and being really strategic about where you show up and what stories you tell. So in a way it's like we're finessing what we cover on the website and on Instagram and on TikTok and wherever in the same way that we're like finessing what goes in the Maxine.
Lawrence Schlossman
So it's different real estate for different things.
Steph Yatka
Yeah.
Lawrence Schlossman
Okay.
James Harris
What was your favorite story in the most recent. The. The launch issue? The relaunch issue of id. What was your favorite story?
Steph Yatka
All of them. No, come on. No, I will.
Lawrence Schlossman
I know there were some stinkers up in that bit.
Steph Yatka
I will say. I will say, like, the. The coolest part of this relaunch for me was, like, the concept of how we found our cover girl.
Lawrence Schlossman
Hell, yeah.
Steph Yatka
And just like, being a part of that process was something that I'll remember forever. Like, we decided. Tom called me and was like, I have a crazy idea. I went, if Tom calls you and is like, I have a crazy idea. That's when you know something amazing is about strapping. Yeah. I was like, okay, let's go.
James Harris
Get your turtleneck on.
Steph Yatka
Yeah, you're a tactical turtle. He was like, what if we put a totally unknown person on the COVID And ID did that in the 80s and 90s. Like, they were just street cast kids outside of clubs. And that's how FK Twigs ended up being on the COVID I learned that.
Lawrence Schlossman
In her interview with Playboi Carti.
Steph Yatka
Yeah.
Lawrence Schlossman
The journalist. Playboi Carti.
James Harris
Yeah.
Steph Yatka
He was so cute. I wasn't really familiar with the charm of Playboi Carti until.
Lawrence Schlossman
Gotta catch him on the right day. In my experience.
Steph Yatka
It was. I was like, oh, what a cutie. And they were obviously best friends for.
Lawrence Schlossman
That was really. That was actually a really cool conversation.
Steph Yatka
Yeah. I was grateful to be, like, eavesdropping on the zoom call. I was like, this rocks. But anyway, so we were. We went on this mission to find an unknown person to put on the COVID And we got really lucky because Jen Vendetti, the casting director who did, like, Euphoria and the Safdie movies and is working on, like, the Charlie XCX movie, had time or agreed to work with us to do this casting. And she's like. Like a savant of casting. It was really amazing to see how she was analyzing all the submissions. We got, like, over 800 submissions of girls across the United States. Her.
James Harris
And no boys, huh?
Lawrence Schlossman
Sexist.
Steph Yatka
Sorry, boys. Next time.
Lawrence Schlossman
Next time, I'll put my name in.
Steph Yatka
Dude, you guys could be on the COVID Yeah, you have to wink with the right eye. That's the thing which a lot of people. It's easier to wink with your left eye. I don't know.
Lawrence Schlossman
Well, yeah, assuming you haven't had a stroke.
James Harris
You ever had a. You've had anyone that can't wink? Because those people exist.
Steph Yatka
This is what I learned is a lot of people actually can't wink, which is why some of like sometimes you do the hand or you put a thing or.
James Harris
So Tom called you up with this idea. How nervous were you to put an unknown teen on the COVID And did you had. You guys had your bets by also getting Naomi Campbell. And just in case it doesn't work out, God forbid, we got two queens.
Steph Yatka
I was all in. Because I just think also, like, if you're gonna do it, you gotta do it. You can't like sort of go halfsies on a.
Lawrence Schlossman
No half stepping.
Steph Yatka
Yeah, no half stepping. And so, yeah, we like watched all these casting videos. We met all these teenagers. We got. They did a second round of submissions. We talked with some on Zoom and it was just so inspiring. We ended up writing another story with like the top eight other girls because.
James Harris
You know, like, also rans.
Steph Yatka
The world kind of is bad.
Lawrence Schlossman
Well, you know what I'm saying?
James Harris
In speaking with all these young people, like, did it fill you with any hope? Like, how are the kids doing right now?
Steph Yatka
Yeah, they're also optimistic about their futures. And so, I mean, get real kids. What the.
James Harris
Yeah. Hope you know how to swim, you have fire insurance.
Lawrence Schlossman
So they were naive. So they're not. They're naive.
James Harris
Shoulders hadn't been crushed yet, by the way. To the world.
Steph Yatka
Their shoulders hadn't been crushed yet. But I just think, like, it speaks to a spirit that you, as a human, no matter how old you are, hope to carry inside of you.
Lawrence Schlossman
Which is like childlike wonder.
Steph Yatka
No, but like a slight sort of optimism and drive for the future, you know, like, even if, like they're so aware that the situation is bad, but still so driven to find a way to make it work. And so that was really inspiring to meet everyone. And then we chose Enza, who's from Ohio and was on the COVID and everyone went to Ohio to shoot the COVID And then she came to Paris for the magazine launch. And it was just so cool to spend time in Paris with an 18 year old, her first time in Europe and like do all this stuff for the first time again. Like, I was like, wow, this is so I can drink. Yeah.
Lawrence Schlossman
Finally.
Steph Yatka
I don't think she had a drink because she's like, very mature and responsible.
Lawrence Schlossman
But the kids don't drink anyway. That's a well established.
James Harris
They're not drinking. They're not fudgeing.
Lawrence Schlossman
Nope.
James Harris
Is she. Has she gotten like opportunities from this? Like, incredible once in a lifetime.
Steph Yatka
She's like, she's coming to New York next Week maybe. And meeting with like other agents and agencies. So it's been really exciting. And she's so, like, cool.
James Harris
Yeah. Who is Steph Yatka's dream cover star?
Steph Yatka
Wow. I don't know if I should say because, like, a lot of them are coming true.
James Harris
Oh.
Lawrence Schlossman
Or in reach, Right?
Steph Yatka
Yeah, in reach.
Lawrence Schlossman
Yeah. Okay, maybe. Then let's do. How about maybe someone who's dead? Right. Let's do that.
Steph Yatka
Okay. I mean, I think it would be six foot prints on the COVID of id. I think he really represents what ID is all about. Like being your own weirdo.
James Harris
Yeah.
Lawrence Schlossman
Goat Fentanyl.
James Harris
Color purple. I love. He's my mouth.
Lawrence Schlossman
Yeah. I mean, he's.
Steph Yatka
Yeah.
Lawrence Schlossman
I mean, facts are facts, but. And he's awesome either way.
Steph Yatka
Yeah.
Lawrence Schlossman
Decided he's the man.
Steph Yatka
Yeah.
James Harris
Who is your dream person in fashion to interview? Because you've interviewed a lot of the goats and we're going to ask you about raccoons after this. But someone you haven't yet. Maybe they're in reach. Let's manifest right now. Who is it?
Steph Yatka
Great question.
Lawrence Schlossman
They're probably listening. Yeah. Let's be real. She loves throwing fits.
Steph Yatka
Yeah.
James Harris
Is it Kawakubo san?
Lawrence Schlossman
Yeah.
Steph Yatka
Is it? Right, I spoke. I spoke to Rei Kawakuba for like a minute. And that will sustain me for the rest of my life. That go it would she. She answered some questions for me over email the day before, and then I saw her at this event and.
James Harris
Were you wearing Calm?
Steph Yatka
Ooh. Oh, I think I was wearing Junior.
Lawrence Schlossman
Okay.
Steph Yatka
Which is, you know, it's like related part of the family.
Lawrence Schlossman
Right.
Steph Yatka
Showing your support and she kind of.
James Harris
As long as you are in Gosha.
Steph Yatka
She was with Adrian and she like turned to greet me and then when, you know, she's only speaks Japanese and.
Lawrence Schlossman
Kind of don't do the voice. Don't do the voice.
Steph Yatka
No, I wasn't gonna do a voice, but she just. English went like this with her hand. She was talking. She was like this. And then a loser. Yeah. She was like, you're a loser.
James Harris
She gave you the. Too small.
Steph Yatka
No, but Adrian was like. She said she knew. She knows you wanted really long answers from her, but she just gave you a sentence. And then she kind of like, you.
James Harris
Should have hit her with the giggle heart.
Lawrence Schlossman
Yeah.
Steph Yatka
This was before then. This was like in 20k pop. Yeah. Before we were doing the.
Lawrence Schlossman
So she like pantomimed editing to you.
Steph Yatka
She was like, I self edited from the graph to the sentence.
James Harris
That's classic Ray.
Steph Yatka
Yeah. But no, I think I Guess.
James Harris
Like, classic Ray Tron.
Steph Yatka
Amazing to interview M in, like, a longer setting or like, I think.
Lawrence Schlossman
Let's talk about.
Steph Yatka
Yeah.
James Harris
Gotta get her in Donatella.
Steph Yatka
I know. I mean, that would be my dream.
Lawrence Schlossman
Interview each other.
Steph Yatka
Yeah. With me there. Sort of the Twigs and Playboi Cardi.
James Harris
Two Italian yappers.
Steph Yatka
Yeah.
Lawrence Schlossman
She did that with. She's done that with Raph, obviously. They hired Raft. I mean, who knows? Maybe we'll get that coming.
Steph Yatka
Yeah. That would be amazing. Huge for me as like, a Prada girl and someone from New Jersey as.
Lawrence Schlossman
A proud Italian American.
Steph Yatka
Yeah.
James Harris
Are you a Mew Mew mama?
Steph Yatka
I think I'm more of a Prada person.
James Harris
Prada princess.
Steph Yatka
Prada princess, for sure.
James Harris
Got it. What was it like hanging out with Rick Owens?
Steph Yatka
The best. I wish. If I could, like, bottle the energy and sell it, I would be a billionaire.
James Harris
Describe yet? Describe his energy.
Lawrence Schlossman
So you'd be Rick Owens, because that's what the brand.
Steph Yatka
No, literally. He's so open and generous with everything. Like, just such a kind man.
James Harris
Now with podcast appearances.
Lawrence Schlossman
We've tried. We're trying.
Steph Yatka
I don't think he really likes coming to New York, which means.
Lawrence Schlossman
No, I don't think he likes the States.
Steph Yatka
Deal breaker. Yeah. He hadn't been back to California in, like, 20 years or something.
James Harris
Good for him.
Lawrence Schlossman
Yeah.
James Harris
He was early on that.
Lawrence Schlossman
Blame him. Right?
Steph Yatka
Yeah.
Lawrence Schlossman
I mean, I get it, you know, but.
James Harris
Okay, so hanging out with him, he was just the kindest, most generous, open man.
Steph Yatka
Yeah. And he'll tell you any. Like, he. He'll answer any question which I really admire in a designer or a famous person in, like, today's world, like, people are so afraid to say anything sometimes that you could interview someone who you've, like, always dreamed about interviewing. And even if it's kind of like a puff piece, people veer away from making any definitive statements because you just never know how things are going to be interpreted on the Internet. And totally, Rick is just kind of, like, really open and he knows who he is, so he can just express his opinion. Like, he's not shy about himself, just a Jack.
James Harris
Bisexual.
Steph Yatka
Yeah.
Lawrence Schlossman
And he's his own boss. Right. Like, that's the thing, too. I think, you know, that a lot of designers, they don't have. Even if they give a great quote, they don't have the ability where it's like, I'm not gonna. Like, if you're. He's losing his own money, if that's gonna happen.
Steph Yatka
Right.
Lawrence Schlossman
If he says something crazy and that's a. There's power in that.
James Harris
What do you smell like?
Steph Yatka
The. He lit some Diptyque candles.
James Harris
Oh.
Steph Yatka
When?
James Harris
What a basic. Bitch.
Lawrence Schlossman
I didn't want to say it, but he.
Steph Yatka
He. There's a lot of, like, Aesop products.
James Harris
What a basic.
Steph Yatka
Really home.
James Harris
Rick, get your fucking grooming game. Well, not like that, but you know what I mean.
Steph Yatka
He. I think it's just about the pat. Like a simple package. Packaging, you know?
Lawrence Schlossman
Right. Interesting.
Steph Yatka
They did a collab with Aesop on, like, a candle and a fragrance, and it's really great. All right.
James Harris
I guess. Did anything about him surprise you?
Steph Yatka
I mean, he just had a lot of great stories that. Some of which made it into the interview that is in the magazine, some of which kind of got cut. He talks about, like, meeting Michelle and, like, being in LA in the 80s and 90s, which just sounds like the craziest.
Lawrence Schlossman
Yeah.
Steph Yatka
Most fun place. If you were, like, kind of a weirdo.
Lawrence Schlossman
Sure.
Steph Yatka
He talks about, like, his really radical days. He told a story about someone picking a beer bottle up with their asshole.
James Harris
Hell, yeah.
Steph Yatka
Who?
Lawrence Schlossman
I mean, I don't know how.
Steph Yatka
I mean, good party.
James Harris
Party trick.
Steph Yatka
Yeah, a good party trick. But, yeah, he showed me his birth chart. Like, he's just really open.
James Harris
What's his sign?
Steph Yatka
Scorpio.
Lawrence Schlossman
That tracks.
Steph Yatka
Yeah. November, I think. But, yeah, it's just, like, a fun hang. It's also, like, the longer you do this and the more you interview people at all stages of their career and of their business, it's, like, so fun and freeing, like you said, to be with someone who's at the top of their game, who's their own boss.
Lawrence Schlossman
Yeah.
Steph Yatka
Because you're like, there's no guardrails here. Like, we can level with each other and you know what you're doing and you're gonna say it to me. Whereas, like, sometimes you show up for an interview, and you've already cleared, like, 19 PR hurdles, and now you're going to clear, like, 10 more over the process of doing it.
James Harris
But you've been. You've been working fashion for how many? Like, 10, 15 years now?
Steph Yatka
Yeah, like 15. I got my first paycheck for writing a fashion article in 2009.
James Harris
Wow. What was the article?
Steph Yatka
I wrote something for Fashionista. I got paid 25, and I was huge. I'm a millionaire.
Lawrence Schlossman
Yeah. Holy fuck.
James Harris
That's $10,000.
Steph Yatka
I made it.
Lawrence Schlossman
Yeah.
James Harris
In 2025. What was the story on. Do you remember? Was like.
Steph Yatka
I don't remember. I started these V neck.
James Harris
The top 10V necks.
Lawrence Schlossman
Ever heard of this little brand Supreme. They're about to blow up.
Steph Yatka
I started as like an intern at Fashionista in 2009, and I think.
James Harris
Was it that little. The. The top floor and that Crate and Barrel?
Steph Yatka
No, it was even before that. It was in the basement of an apartment building on Mott street. And it was kind of a situation like this. Like, it was sort of like a big office that was shared.
James Harris
I'm not.
Steph Yatka
This is positive parentheses, complimentary.
James Harris
Working out of your going places.
Lawrence Schlossman
This. The.
James Harris
The story was like, no. What were you writing about 2009?
Lawrence Schlossman
That's because you don't remember.
James Harris
It's your first 15 years ago.
Steph Yatka
I definitely wrote about, like, Kate Moss for sure. There was like some Pete. Kate Moss looks. I think I was writing about, like Mark by Marc Jacobs, skinny scarves, fashion night out. I did a lot of fashions night out.
James Harris
Hell yeah. I missed. Who missed. Who doesn't miss riding in Soho?
Lawrence Schlossman
Yeah. Yeah, baby.
Steph Yatka
Yeah.
James Harris
McQueen. Skull scarves.
Steph Yatka
Yeah. All the good stuff. You remember from 2009. New York fashion Week at Bryant Park.
Lawrence Schlossman
The time capsule Shit. Yeah. We love the tents here, people.
James Harris
So you oversee the digital as well, right? Look, we always love writing what we want to write about, but we got to pay attention to the numbers and the metrics. What story on ID digital always goes super crazy in terms of like, clicks, page views, eyeballs, whatever. What's like the topic that really gets people going?
Steph Yatka
This is. We just came from a data meeting, so I'm like, actually know this.
Lawrence Schlossman
Let's go share some insights.
Steph Yatka
New talent.
Lawrence Schlossman
Yeah.
Steph Yatka
Like, introducing our audience to new people is like always a banger on id, which is a really fun situation to be in because it just means you get to keep discovering, like, you get to keep meeting new people and keep.
Lawrence Schlossman
Putting them on our website and putting on the listeners.
Steph Yatka
Yeah. Turning everybody else on to someone who's.
James Harris
Cool, who's talented in acting, film and entertainment and music and fashion across the.
Steph Yatka
Board, kind of sports.
Lawrence Schlossman
Next up, sports.
Steph Yatka
We haven't. We haven't done sports yet.
James Harris
But you guys got a gaming vertical.
Steph Yatka
We have a game. We have a streamer in the issue who's coming out as a digital cover. But we are. We're into gaming.
James Harris
Oh, yeah.
Steph Yatka
So, yeah.
James Harris
What tends to brick numbers wise, but you feel is important to cover anyway?
Steph Yatka
I'm like, no bricks.
James Harris
Old talent.
Steph Yatka
You have to. Tom always says you have to keep the mid out of the streets.
Lawrence Schlossman
Wow.
Steph Yatka
And I'm like, if we feel, you know, when you're writing, you know, if you don't believe in what you're writing. If you don't have conviction, you can feel it.
Lawrence Schlossman
Unless someone paying is paying you right there. Yeah.
Steph Yatka
It's like, that rocks. So I'm like, even there are things that people say, and I send it back and I'm like, I don't think this is right. Like, workshop it. Like, put a little more POV in there.
Lawrence Schlossman
Do not pass go. Do not collect 200.
James Harris
What do you look for in a pitch that, like, catches your eye?
Steph Yatka
I'm interested in things that I don't know about. Like, I always find it interesting when people are pitching me, like, things that I am obsessed with. I'm like, you did the research too well. And in a way, you're, like, screwing yourself. You know, they'd be like, oh, a lot of people are wearing crazy skirts. And I'm like, yeah, don't worry. There's literally.
Lawrence Schlossman
Yeah. No.
Steph Yatka
Whereas if someone has discovered, like, a new designer or has a opinion or, like, a point of view on a trend or a music trend or even just, like, a city that is thriving culturally, like, that kind of stuff to me is so interesting. Rather than, like, I looked at all the fashion week runways and have deduced that, like, bows are trending. I'm like, yeah, like, bows I get. I mean, that was very. Two years ago. Like, everything had a little bow on it.
James Harris
You heard about this new city that's popping called Mexico City?
Steph Yatka
Yes. I've never been.
James Harris
Oh. Oh, it's. It's still great. Even though it's, like, past.
Steph Yatka
Maybe it's Williamsburg now.
James Harris
Certain neighborhoods are Williamsburg, namely two. But it's a pretty bustling, thriving city. How can do you take pitches from writers?
Steph Yatka
Shut the fuck up. I'm like, great. Should we all go?
Lawrence Schlossman
You're putting. You're putting her on right now. This is great shit.
James Harris
How can aspiring Richards. How can aspiring writers pitch you?
Steph Yatka
You can email us. I'm a big fan of an email pitch. You could.
James Harris
What percentage of. What percentage of pitches are. That you get are fucking garbage.
Lawrence Schlossman
Straight to trash.
Steph Yatka
Yeah, read them all.
Lawrence Schlossman
Oh, for real.
Steph Yatka
No, I really, like. I'm pretty good. It's a tremendous responding to emails, but I do, like, do a cursory sort of skim. And, you know, I'm not the only editor of our website, so there's other people you could pitch. And we talk about.
James Harris
We'll give you Robbie's number if you ask.
Steph Yatka
Precisely. We talk about all the pitches.
James Harris
So what's the worst pitch you've ever gotten in recent memory? Yo, you heard this Brick Owens guy's?
Steph Yatka
Next door.
Lawrence Schlossman
I mean, this Mexico City one was pretty shitty.
Steph Yatka
I don't know. I mean, there's like, they're not so much today, but there are certainly times, like when I was at Conde Nassau, you're just getting mass pitches from like PR companies that are doing like.
Lawrence Schlossman
We get that too. It's like, what are you doing, guys?
Steph Yatka
And they're so. I'm like, I don't even cover the thing that you're pitching. And it's so random and out of my league, you know?
Lawrence Schlossman
Yeah, it's kind of offensive because it's like you don't even understand, like the product that you're that or the thing that we're like, whether it's ID or throw. If it's like. So I'm offended that you even like threw me on this listener, sending me this.
James Harris
The best. Is that Lawrence's name on social media, which is really cool, is John Legend. Like, awn. And so people say, hey, James and John. Yeah, it's like, that is.
Lawrence Schlossman
Yeah.
Steph Yatka
They don't call you Dr. Taco. Taco and John.
James Harris
My real name is in my bi. I think. I don't know. But yeah. Hey, John. Hey, Start Corally.
Lawrence Schlossman
That's a good way to filter out people that I'm like, they don't even know what is remotely happening.
Steph Yatka
Right, right, right, right, right.
James Harris
Where do you think there's room for improvement at id?
Steph Yatka
I mean, you gotta keep improving. Like, obviously I. I think like, we are all so proud of our first issue and everything that we're doing, but it's also like, you got to iterate and keep going. We just. I just wish we were in more places talking to more people, finding more talent. You know, you always are striving to like be more connected, be better.
Lawrence Schlossman
So you want more work? You want to do more work?
Steph Yatka
I do.
James Harris
Really?
Steph Yatka
Yeah. I love working. I was like talking to my boyfriend this morning. He was like, what do you. Sorry, my fiance. I hate saying that though. This morning. And he was like, what are you going to talk about on this podcast? And I was like, fashion? And he was like, oh, your job. And I was like, yeah. And then he's like, are you going to talk about other things? I was like, like, what do you.
James Harris
Like to work seven days a week?
Steph Yatka
Oh, no, I'm really good at taking time away. Good.
Lawrence Schlossman
31 days for them, 31 days for me.
Steph Yatka
But like, I will like on the weekend, like take my dog for like a five hour walk, you know, and like, not really look at my phone. But I do, like, really like doing this, and it's like a blessing and a curse when you turn your hobby or your passion or your interest into your job, because it's like, look at us. It's fun for me to interview people, write about fashion, edit stories, think about social media. And so, like, I'm always kind of.
James Harris
Like, what's your screen time?
Steph Yatka
Oh, I don't. I don't look.
Lawrence Schlossman
Yeah, probably.
James Harris
That's bad.
Lawrence Schlossman
So, wait, so you feel like you have a good handle on work life balance? Because I think that is something that a lot of people in the industry do struggle with.
Steph Yatka
Not us, but clearly not.
James Harris
Well, we struggle with it just in the opposite way that most people.
Steph Yatka
You're doing too much life.
Lawrence Schlossman
So much life. Because you know why? So you got to live it. You know, you got to live it.
James Harris
We're just balancing so hard.
Steph Yatka
I think I have an okay relationship to it. I think, like, I could be a little bit more. Like, I'm putting my phone down and I'm having me time, but I'm like, you know, you're always one Instagram click away from, like, finding a cool new person, and it is like, you're like.
Lawrence Schlossman
The gambling addict meme with looking for the gems.
Steph Yatka
And I will say, like, clicking, like, looking on the real real.
James Harris
Oh, no.
Steph Yatka
Is really. That's.
Lawrence Schlossman
That's.
Steph Yatka
Oh, that's.
Lawrence Schlossman
You're not shopping. You're working on the real real.
Steph Yatka
Sure.
Lawrence Schlossman
Is that what you tell your fiance?
Steph Yatka
That's what I tell myself. I'm like, this is research.
James Harris
Have you ever felt any sort of burnout?
Steph Yatka
I think, like, the pandemic was, like, a hard time to work in anywhere.
Lawrence Schlossman
That was life burnout. You're like, I need some work. I need a chat, dude.
Steph Yatka
But it was a hard time to work in fashion because nothing was really happening. Yeah. And there was a lot of just, like, things. Things literally ground to a halt. And, you know, I think it wasn't so much burnout as, like, really made me. And I think sort of everyone, like, rethink what they wanted to be doing. And so, yeah, this is.
James Harris
This is it. My dog, my boyfriend that I'm engaged to.
Steph Yatka
Yeah. And fashion and shoes.
James Harris
What do you. Do you have interest outside of fashion?
Steph Yatka
Yeah.
Lawrence Schlossman
The Packers.
Steph Yatka
Packers. No sports. I mean, I'm like, a pretty. Like, I'd give myself, like, a B minus as a Packers fan. Okay. Which isn't bad. I'm not failing. True. But it's just the season conflicting with the start of Fashion Month is always, like, a big problem. In Milan.
James Harris
And then Super Bowl Fashion Week in two.
Steph Yatka
January ago when the packers were in the playoffs. Still in January. Rare. I like FaceTime. My mom from my hotel room at Paris. Fast. We get 2am and was like, watching, wearing this T shirt, like, come on, guys. They lost. So then it was like, even worse.
Lawrence Schlossman
Sure.
Steph Yatka
I don't know. I do a lot of, like, chilling.
James Harris
Hell yeah.
Steph Yatka
Like, outside of working, I just want to, like, read a book, do a little arts and crafts. I do a lot of, like, macrame. It makes me sound like I'm a senior citizen in a hobby.
Lawrence Schlossman
You like to relax and hang out.
Steph Yatka
Yeah. Give her DIY your shit sometimes. Like, right during the pandemic, I got really into macrame. I was like, making these macrame purses that I was like, carrying around all the time. But you, yeah, just.
James Harris
Hey, I just discovered a new designer. Steph Yaka.
Lawrence Schlossman
Right.
Steph Yatka
Someone was like, you should sell these. It takes me like three weeks to make.
Lawrence Schlossman
So just charge more.
James Harris
Just $10,000 per bag.
Steph Yatka
Yeah.
James Harris
That's domestic production. Right.
Steph Yatka
Watching movies, hanging out with my friends. I like, you know, I try to not. I like, like, when I'm not working, I go so low vibrational.
Lawrence Schlossman
Nice.
Steph Yatka
Like, because doing this job is like, you're traveling so much, you're meeting people and, you know, ID is a culture magazine. So, like, Fashion Week is the big story. But it's like everything around. We've got someone at Coachella. We're going to go to music festivals, we're going to go to the film festival. Like, there's all kinds of stuff that you' so for me, you said your.
James Harris
Least favorite writer to Coachella.
Steph Yatka
No.
Lawrence Schlossman
As punishment.
Steph Yatka
No. It's funny. I sent Nikolai is at Coachella. She's never been before. And she was like, I have to go experience fresh set eyes.
Lawrence Schlossman
Right.
Steph Yatka
That's cool. So we'll see.
Lawrence Schlossman
Really excited to hear about the Cactus Jack experience. Yeah, it's gonna be.
James Harris
Sick of all your bosses that you've had while working in your 15, 16 years in media. How do you rate Thom Bettridge?
Steph Yatka
Oh, love.
Lawrence Schlossman
Yeah.
James Harris
Number one.
Steph Yatka
Love. He's definitely, I would say. No. I mean, I don't think I've ever had a bad boss. I think I'm really in fashion. No, I'm being like, let's run through them.
James Harris
Tom.
Steph Yatka
Tom. And then Tom again.
James Harris
No, Johnson.
Steph Yatka
Noah Johnson at style@style.com. and then also, like, Nicole Phelps. Style.com legend. Runway legend. The most nervous I've ever been to go to a meeting was when I interviewed for my job@style.com with Nicole, I was like, I couldn't.
James Harris
You're shaking, right?
Steph Yatka
I was shaking, yeah.
James Harris
Who's your boss at Vogue?
Steph Yatka
Nicole.
James Harris
Okay.
Steph Yatka
And then. But you also.
James Harris
The whole time.
Steph Yatka
Yeah, Right up until the end when I really took on social media. But you have, like, Halo bosses. Like, Sally Singer.
Lawrence Schlossman
Sure.
Steph Yatka
Was, like, legend. All legends.
Lawrence Schlossman
Yeah.
Steph Yatka
Like, absolute legend.
Lawrence Schlossman
It's cool that we got that Noah snuck into this group of legends. That's cool.
Steph Yatka
Yeah. But Noah slid right in. Noah was such a great boss. Because I do think what's important is to have someone who's kind of like, the opposite of you as your boss in a way.
Lawrence Schlossman
Someone good at skateboarding.
Steph Yatka
Someone good at skateboarding and who loves wearing pants. No. And not.
Lawrence Schlossman
Right?
Steph Yatka
Yeah. Because you want to kind of, like, fill in each other's gaps.
Lawrence Schlossman
Yin and yang kind of.
Steph Yatka
Yeah, kind of.
James Harris
Yeah.
Steph Yatka
I also think, like, I was thinking about this as I knew we were going to be talking about career on the only podcast that matters and book it. You know, you gotta go with people that you like and people that you believe in and believe in you. Like, you have to prioritize your colleagues and your boss and whoever more than the job. Absolutely.
Lawrence Schlossman
That's a bar.
James Harris
Absolutely. You have to work with people you like. You like.
Steph Yatka
Yeah.
James Harris
You're spending your whole day with them.
Steph Yatka
It's like. I mean, when I worked at Vogue, Nicole and I talked for, like, 12 hours a day, and, you know, I still text her all the time. And, like, Tom and I are talking all the time, whether we're sending each other memes or talking about work. Like, you have to feel like the people around you are, like, buoying you.
Lawrence Schlossman
Yeah, yeah.
Steph Yatka
To the place you want to be. There's. You have to have so much trust.
James Harris
How can Tom improve?
Steph Yatka
He can't, really.
Lawrence Schlossman
Come on.
Steph Yatka
I don't. I mean.
Lawrence Schlossman
New headshot.
Steph Yatka
Oh, he's just so tall.
Lawrence Schlossman
He is a mountain of a man.
Steph Yatka
I think he's a foot. At least a foot taller than I am. Which is just funny because then we'll go places together, and I'm kind of like, hi.
Lawrence Schlossman
Makes for an interesting dynamic, though, like, visually, like twins devito and Schwarzenegger.
Steph Yatka
Yeah, exactly.
James Harris
You have to. You have to order. You have to order an Uber XL with him. That sucks, because there aren't that many. So the wait time's longer.
Steph Yatka
Yeah, totally. No, he's just waiting for Ubers. But I think it's also. If I was, I would love to be tall.
James Harris
Really? How tall are you?
Steph Yatka
I'm like, like let's say 5. 5 on a good day.
James Harris
How tall do you. Do you want to be?
Steph Yatka
Five, nine.
James Harris
Oh, really?
Steph Yatka
How tall are you guys? How tall do you tell people you are?
Lawrence Schlossman
Five eleven.
James Harris
Do you say five, ten and a half. And I say which is the truth. Which I say 5, 9, which is also the truth.
Steph Yatka
Yeah, yeah. Those are the true platform shoes. You know, a shoe with a casual built in platform.
Lawrence Schlossman
We love a heel on this show.
James Harris
Do you like men in heels? Yeah, like with a stacked.
Steph Yatka
Yeah, nice, nice. I mean, I did like we talked about Prince before, but I grew up idolizing Prince. Like my parents let me listen to music. You like shouldn't let children listen to like the two biggest plays in our house was Rolling Stones and Prince. And I didn't know what any of the songs were about, but I, I was like, yeah, well now I know.
Lawrence Schlossman
Little brown sugar at home.
Steph Yatka
But.
James Harris
So, yeah, Prince, girl, you got an ass.
Steph Yatka
I painted my bedroom purple. Like that's how much I like Prince.
Lawrence Schlossman
Right?
Steph Yatka
Yeah. So I think a man in a heel is very.
Lawrence Schlossman
Oh, it's confident.
Steph Yatka
Yeah, it's very confident.
James Harris
So, Tom Goated, is Robbie your favorite son?
Steph Yatka
Oh, yeah.
Lawrence Schlossman
Yeah. You're welcome.
Steph Yatka
My only son, really. I mean my longest son.
James Harris
Have you. Your longest son?
Lawrence Schlossman
He is, he's, he's long.
James Harris
He's a lanky mother.
Steph Yatka
I'm edit this part out.
James Harris
Have you ever had to chew him out?
Steph Yatka
Yeah, no, I don't. I'm not like a big fan of chewing people out, period.
Lawrence Schlossman
How do you manage when someone up, like, let's role play. We up.
Steph Yatka
You guys. Never.
Lawrence Schlossman
Well, I know. So again, role playing. Just like, how would you. How do you like.
Steph Yatka
Yeah.
Lawrence Schlossman
How do you choose someone out if you're so kind?
Steph Yatka
Well, yeah, I don't think you should choose someone out. I think you just need to be like, here's where things went wrong and here's what we're going to do in the future. And also, like, I think a lot of people are scared to ask questions sometimes. You know, I'm always like, I'm always around if you're in the middle of doing something and you're like choosing there's a fork in the road and you know which way to go.
James Harris
It's always better to over communicate.
Steph Yatka
Yeah, totally.
James Harris
What's been your proudest journalistic moment in your long, storied career? Long and storied. Like, Robbie.
Steph Yatka
It's hard. It's hard. I will say, like, it is hard to remember them all, like, sometimes.
Lawrence Schlossman
So many wins.
Steph Yatka
So many wins.
Lawrence Schlossman
She's like, the Packers. So many. So many chips, dude. I can't even.
James Harris
They call it the yacht trophy.
Steph Yatka
Not that they're all wins. It just like when you've been doing it for so long and, you know, like, there were times when I was working at. I mean, Fashionista, I worked at Nylon magazine, like, at Vogue, where you're writing, like, three or four things a day or that's too much. During fashion Week, you could do six reviews a day that you're just like, I don't know. I have, like, memory loss about it. And sometimes I'll be researching something for a story I'm doing now and be like, oh, this was a good article. They'd be like, I wrote it.
Lawrence Schlossman
Damn. Oh, byline ception.
Steph Yatka
Yeah.
James Harris
Wait, literally, you had Dries? His last interview, I had. As brand director.
Steph Yatka
Yeah. I had the first interview with Julian Klausner, who's the new creative director with Dries. Do you believe.
James Harris
Do you believe in Julian?
Steph Yatka
I really like him.
James Harris
You looked him in the eyes and you said, yeah, he's got it.
Lawrence Schlossman
You vetted his ass.
Steph Yatka
Old soul, which I think is, like, integral to the Dries brand. It's, like, not a hype brand.
James Harris
Right.
Steph Yatka
It's, like, about beauty and elegance.
Lawrence Schlossman
Gardening at your chateau.
Steph Yatka
Does he garden at your chateau? He does not garden, and I don't think that is better. Hoe made it into the story, but he loves. He was like, I love cooking. And so, you know, you got to have like, a sort of.
Lawrence Schlossman
Dries can cook.
Steph Yatka
I've seen the Korean pursuit.
Lawrence Schlossman
Yeah, yeah. Lifestyle.
Steph Yatka
It's a lifestyle.
Lawrence Schlossman
Drew's been known as a lifestyle brand.
Steph Yatka
Yeah. But I think about that garden all the time.
Lawrence Schlossman
I mean, it's in his house.
Steph Yatka
Like, that's the work. Life balance I want to have is like, I have this job where I'm grinding all the time. I'm putting on these fashion shows. I mean, I don't want to be a designer, but, like, I'm doing stuff. People love it.
James Harris
Right.
Steph Yatka
And then when I'm not doing it, I'm just, like, peacefully in my little.
James Harris
You have a snake plant in your Brooklyn apartment?
Steph Yatka
I do. And I was away for 31 days, and guess who didn't water it?
James Harris
Your boyfriend.
Steph Yatka
And then he was like, the wedding's off. You don't need to water it so much. And I was like, what, a whole month?
James Harris
Yeah.
Lawrence Schlossman
It's like, a nice metaphor for parenting that will happen in the future.
Steph Yatka
Yeah. Please water the plants. So now I've, like, drowned them in water since I've been trying to resuscitate them.
James Harris
What's flex a little bit, though? You've interviewed Rick, you've interviewed Dries, you've interviewed Julie. Now also, like, what are the other.
Steph Yatka
Big names that you've a lot of really cool stories. I think you can go through your career just interviewing creative directors and, like, that rocks. And I certainly have a Mount Rushmore of people that I'd love to interview or that I'd love to talk to or, you know, like, Matthew Blasey is at Chanel. Would love to talk to him. I love talking to Jonathan Anderson. He's like another, like, amazing interview because he's really thinking about everything.
James Harris
You're an art history major, right? Do you guys ever talk about art?
Steph Yatka
Yeah, But I feel a little bit out of my depth with how well versed he is in contemporary art and collecting. But then I also just think, okay, if you report a good story, even if no one reads it, like, it's. I'm so fulfilled by that, where it's like, I've talked to 20 people and I've synthesized this into something that has meaning, you know, you can't just.
James Harris
Like cooking.
Steph Yatka
Yeah. It's like cooking. You don't want to just be a fashion writer that does interviews.
James Harris
No.
Steph Yatka
You know, you gotta, like, that's what we hit them with. Some thoughts. What are you guys most proud of.
James Harris
This interview right now? Really hard, you know, honestly, Harder ones to nail you down.
Lawrence Schlossman
Yeah. Booking you for sure. Number one by a mile.
James Harris
Real tough.
Lawrence Schlossman
I know.
Steph Yatka
I'm leaving.
James Harris
What about just writers? Not just at ID right now. Writers in fashion. Who are your favorites right now?
Lawrence Schlossman
Yeah. Peers and colleagues.
Steph Yatka
I could go on forever. I mean, I feel blessed that Rachel is one of my best friends and one of the best writers. It's like watching Martin Scorsese direct a movie. Like Glazing? No, but it's like, Marty's great.
James Harris
I want to see Marty wear some of Rachel's hats.
Steph Yatka
Yes. He would look amazing in them. I love Rachel. I love Emelia. I love Liana.
Lawrence Schlossman
All friends of the show.
Steph Yatka
Yeah. All friends of the show. I love what Lynette and Brooke do at Harper's Bazaar. I love Jose and Lia and Nicole at Vogue. I love reading Sam stuff at gq. Jacobs at the Times. I mean, if I spoke French, I would read more of Matthew's work.
James Harris
All the homies Google Translate that.
Steph Yatka
You know, honestly, though, I'm not just saying this, like, Right. Noah has been.
Lawrence Schlossman
Jay.
Steph Yatka
Yeah. Noah Johnson has been, like, one of my favorite editors because he not only shapes your narrative, but he questions the way that you're thinking. But also, he is one of my favorite fashion writers to read.
Lawrence Schlossman
He's got bars, especially when he's mad about something.
Steph Yatka
Yeah, but, like, the story he wrote about, like, the other fashion week, like, the slow fashion designers or, like, the Yoji interview. Like, I revisit that stuff a lot. Cause I'm like, you're really telling the story in a great way.
Lawrence Schlossman
Is that the only way? I just want to go back to that 31 day, like, those marathons, like, is to be around peers and colleagues who, like, are also friends first. It's like, is it, like, emotional support? Is it, like, motivation to be better? Like, is it all that stuff?
Steph Yatka
It's all of the above. Like, I'm a big believer that all boats rise with the tide. And I think, like, it's just so uncool to be competitive with people or, like, like, jealous if someone gets a story and you don't. Like, I'm so excited if one of my friends gets a scoop, because I'm like, wow, now I get to read, you know, whoever on this, you.
Lawrence Schlossman
Or is that the industry changing or a new generation? Generation.
Steph Yatka
I think it's a generational thing, because everyone that I mentioned, and I know I'm forgetting people, and I'm gonna call you, like, in two hours and be like, but everyone just wants to see each other win.
James Harris
Is the people. Is that your favorite thing about working in fashion media?
Steph Yatka
Yeah.
James Harris
What's your least favorite thing?
Lawrence Schlossman
Who's your least favorite person?
James Harris
It's the writer you sent to Coachella.
Steph Yatka
My least favorite thing? I don't know.
James Harris
Is it the grind? Is it the fact that it just doesn't stop?
Lawrence Schlossman
Yeah, Forever.
James Harris
No break, right?
Steph Yatka
There's no break. But I think if there was a break, I. You'd be bored.
Lawrence Schlossman
A break would be nice to sell some bags.
Steph Yatka
Yeah. I could. I could make. I could do some macrame and start an Instagram.
Lawrence Schlossman
Keep your plants alive.
Steph Yatka
You know, my plants would be watered.
James Harris
But going back to early in your career, is working at Conde Nast, specifically Vogue, the best training that a young person aspiring to be a fashion media star like Stefi herself can put themselves through?
Steph Yatka
I think so. I mean, I thought it was. It was certainly the best training for me, and I worked with the best people at, like, a really exciting time in fashion media where it was, like, you know, the 20s, the late mid, early, mid, late 2000, and tens. Where it was like people like Virgil were just becoming popular. Alessandro. I remember, like the first Alessandro Michele Gucci show. And it was like, I think we were still@style.com. shit.
James Harris
He put snakes on the jeans.
Steph Yatka
No, but literally, like the team. And we were such a small team@style.com and it was like the people in Europe and those of us in the office were in constant communication and everyone, like, in our emails was like, freaking out about this, like, really amazing pivot. And then it was like Balenciaga and Demna got there. Vetmont, like, it was such a lot happening time.
Lawrence Schlossman
Yeah. To be an active time.
Steph Yatka
Yeah, an active time to be writing about fashion and menswear was becoming more of a thing.
James Harris
What a time to be blogging.
Steph Yatka
Yeah. It really was like there was. There were no boring days on the Internet. Exciting stuff in the 2010s and, and.
James Harris
Being at Vogue and Conde, the beating heart of the whole thing, it opens.
Steph Yatka
A lot of doors. A lot of people want to say yes to an interview. I remember, like, the first week we were merged from Style.com to Vogue. We had to, you know, we were working on our pitches for that week and Vetmont had like, just come out with the jeans, like the sort of patchwork together jeans. And I was like, well, we should interview Demna about the jeans. And Nicole was like, okay, cool. And they just, like, someone just gave me Demna's phone number.
Lawrence Schlossman
Sick.
Steph Yatka
And I was like, 24, I think so. But they were like, yeah, you can just text him and he'll, you know, call you. And we talked on the phone and it's like that you just have access to everything when you work at Vogue Throw Gang.
Lawrence Schlossman
Longtime listeners of the show will know that the only podcast that matters stays repping skims. And we couldn't be more thankful and more appreciative to be an official partner of skims underwear.
James Harris
That's right, Lawrence. I've been absolutely sauna pilled. And let me tell you, I know it's not proper etiquette to be looking around at what the other fellows are wearing in the locker room. In fact, it might even be a crime. But I know for a fact that in my cotton 5 inch boxer briefs, everyone else is in their ratty, tore up, nasty looking draws. And your man's over here is in the skims, keeping it high and tight. And honestly, best dressed guy in the.
Lawrence Schlossman
Locker room, hands down, shout out to all the best dressed guys in the sauna in the locker room. We see you. You know what? Honestly, you're so, right, you got to get your raggedy draws out of the rotation. It's about to be spring, summer, you got shorts on. Everyone maybe is going to see your boxers. You want to hit them with some high end skims underwear like me and James. I personally Love my stretch 3 inch boxer briefs. Keeps me high and tight and all there. Shop skims men's and more@skims.com and if you're in New York, check out the Skims New York flagship on 5th Ave. Let them know that we send you after your place. Your order, select podcast in the survey and select our show throwing fits in the drop down menu that falls Skims is the official underwear partner of the NBA, WNBA and USA Basketball.
James Harris
Did you ever get Gurham's number?
Steph Yatka
I think so, yeah.
James Harris
Would you rather hang out with Demna or Gurm?
Steph Yatka
Both together. Another goated interview. Whoever gets Demna and Gurham together, I.
Lawrence Schlossman
Don'T think it'll ever happen. Right? Like, no chance.
Steph Yatka
No.
James Harris
What are we gonna get first? Peace between these brothers or peace in the Middle East?
Steph Yatka
Jury's out.
Lawrence Schlossman
Honestly, that's a. It's a. It's a toss up.
James Harris
Well, well, okay. So that was a very specific time where, like, a lot was happening. It was kind of like, you know, disruption in. In fashion and the media and. And just like how people consume stuff, social media, etc. In 2025 for should young people aspire to work in fashion, media and like, what is your advice to them to break into the industry?
Steph Yatka
I think you have to teach yourself how to be an expert. There's obviously like, fashion schools, amazing fashion schools and fashion programs. But I also think, like, fashion is a human industry. You need to, like, know the people, understand the dynamics, be personable, like, go to things. You know, there's a lot of factors that go into being successful. I sound like a career coach, but, like, that's.
Lawrence Schlossman
We're in the corner of throwing fits where you give career advice.
Steph Yatka
Okay.
James Harris
Yeah. So be chill.
Steph Yatka
Be chill. But also, like, go with it. Like, I never said no to a story and there are stories that I'm like, that was so stupid. Like, why did I go to, like, Coachella? I've never been to Coachella.
James Harris
Don't.
Steph Yatka
I think I could go. Don't go just to see it. I. The thing about me, which makes this job so fun for me, but is also, like, maybe my, like, character flaw is I. I'll kind of do anything once, you know, like that Pierre Moss show that was in the, like, torrential rain.
Lawrence Schlossman
Oh, yeah.
Steph Yatka
Everyone was having a bad time, and I was like, this is cool, you know, like.
James Harris
Yeah, because you were wearing a lot of clothing. Everyone else was col.
Lawrence Schlossman
Shed a layer. You'll dry.
Steph Yatka
True, true. Partially true. But, like, I love seeing how the sausage gets made. And even if you go to a shower, you go on a trip. A what? Never mind.
James Harris
Sexual.
Lawrence Schlossman
They do feel sausage.
James Harris
Oh, yeah. Young, young, young bulls.
Steph Yatka
Okay, these are flying right over my head here.
Lawrence Schlossman
You know, ghost is a sex predator. Yeah.
Steph Yatka
Yeah. Thanks for spelling it out for me.
James Harris
So, like, Gosha, say yes to everything.
Lawrence Schlossman
Like, one of Gosh's models.
James Harris
Just go with it.
Steph Yatka
No, no, no, no, no. But, like, onset.
James Harris
Go Alexander. Go Wang mode. But okay, like, try everything.
Steph Yatka
You got to be down for the adventure, you know?
James Harris
Like, and you got to realize that you're not a fudgeing expert.
Steph Yatka
Yeah. And you have to kind of like. Like, there's always a story if. Even if everything is going wrong, you know, that's the story, people. Yeah, that's. It's like, the interview is late. The person doesn't have. Doesn't know what they're talking about. Like, there was a mishap. You're in the wrong place at the wrong time. It's raining, like, whatever. Like, that is all information that enriches your experience. And rather than, like, hating it, you need to, like, do kind of, like a psychological switch where you're like, okay, I'm paying attention to everything.
James Harris
Right.
Steph Yatka
And no matter how good this fashion show is or how cool this store opening is or how exciting this, like, interview is, I am telling a story that I want to tell.
Lawrence Schlossman
How have you avoided becoming jaded like so many other people in fashion? Is it just, like, a mindset?
Steph Yatka
Yeah, actually, like, one of the earliest times I interviewed Rick Owens, he said something to me. I think I asked him this question, and it didn't make it into the final interview. And he was like, you can't let this industry make you hard. You have to stay soft. Like, you have to stay open.
James Harris
Don't tell that to go show.
Lawrence Schlossman
I mean, it was right there. So it's a mindset.
Steph Yatka
It's a mindset. And I also just think, like, I love an adventure. I love doing a little scheme. And in a way, like, going on all these trip, you know, going away for 31 days is like, it's a slog. How do you pack for that mess? It's a slog. But it's also, like, I don't know. To me, it's like a fun little challenge.
James Harris
You're very lucky that, like, no, not a lot of people in this world get that opportunity.
Steph Yatka
Exactly. Not a lot of people get to do this. Not a lot of people. And, you know, I also am very grateful to now have been doing it for so long that you, like, have friends and places and spaces in these fashion cities where you're like, I'm having the worst day of my. You know, like, it's raining, A PR person yelled at me, an interview got canceled, and I've tripped and fell.
James Harris
That you're, like, yelled at you. I know, let's blacklist them forever.
Steph Yatka
But you're like, I know who to call or I know where to go to just, like, sit on someone's couch and like, like, put myself back together. So I think that's also a big part of it is like, you can't be.
James Harris
You got weed in Paris.
Steph Yatka
So addicted.
Lawrence Schlossman
Your network is your net worth.
Steph Yatka
As you said, ye network is your network. You can't be so addicted to the grind that you, like, don't have friends or don't take time to enjoy it.
Lawrence Schlossman
So would you ever catch yourself ever where it's like, maybe you got a bad seat at a fashion show where you, like, you catch yourself getting a little, like, whether it's jaded or like, you know, entitled?
Steph Yatka
Yeah, there are. Yeah, there are moments where you find yourself getting a little, like, grizzled by it all. And that's when you have to be like, Like, I don't know. I just try to, like, astral project to all the moments that I was so excited and desperate to have.
Lawrence Schlossman
I'll sit third. Like, third row. I don't care.
Steph Yatka
I mean, I really don't care where I see sit.
Lawrence Schlossman
That's not a trigger for you or do you have any little triggers in, like, you know, people are late or, like, getting, getting.
James Harris
Getting an interview. Cancel on that.
Steph Yatka
That's getting an interview. Cancel can suck. Sometimes you're like, thank God.
Lawrence Schlossman
Oh, yeah, I wasn't prepared.
Steph Yatka
But an interview that cancels sucks. I just think the thing that always kind of makes me feel like, ugh, having a bad day is when, you know, I'm a classic, like, over scheduler. Like, I'll be like, I'll go to every show. I want to meet every designer, because I also think it's part of the job. Like, you can't just go to, like, the. The big brand shows and not meet the young designers. But it's like you're running around the city the whole day getting the steps in, like, you know, Eating weird little granola snacks that they give you backstage or whatever. And then it's just like, something totally random goes wrong somewhere else. And it's like, oh, no, we have a fire. Because, like, there was a typo in the newsletter or, you know, like, something totally unrelated. That can be the thing where you're just like.
Lawrence Schlossman
Like the straw that breaks the camera. Yeah.
Steph Yatka
The straw that breaks the camel's back. And I'm always like, try to be remind myself, like, just stay the course. And I also think, like, shout out to Tom. Tom is really good at never getting.
James Harris
Worked up, never getting ruffled.
Steph Yatka
He's really cool. And he almost, like, thrives in mess in a way that's very tactical.
Lawrence Schlossman
Hence the turtlenecks.
Steph Yatka
Yeah. And so, you know, it's like, you've got to be able to, like, pull yourself out of it.
James Harris
Right, Right.
Steph Yatka
And not just stay in fashion mode 24 7. I mean, I just think the thing that's so. Even though this is my job and it's my life and I love doing it, and I love, like, all my friends that do it, and I love going to Fashion Week. You have to have some, like, you have to have a rich life outside of this, you know, Like, I don't think my seat at the, like, Thom Brown show defines me.
Lawrence Schlossman
There's some people that. It does, though.
James Harris
It does in our eyes. Stay.
Steph Yatka
Or, like, where B2.
James Harris
I'm kidding. I'm kidding.
Steph Yatka
Like, I just think I'm so excited to be there and to see the show. I'm just a fan, but, like, again, even if you're in row, like, 90, that's a great place to be. I sat at this Dior show this season in row five or six or seven. But it's great because then you're kind of with, like, the fans and the clients, and to me, the real ones. Yeah.
James Harris
That's Bleacher Creatures.
Steph Yatka
That's a great story. You know? Know, it's like, everything.
Lawrence Schlossman
Yeah.
Steph Yatka
If you're just like, I just need to get to the top and interview the creative director, you're missing out on all the other fun stuff that's happening in all the other, like, you just.
Lawrence Schlossman
Zoom in on Instagram stories and no one can tell.
James Harris
Exactly.
Steph Yatka
You're like 9x.
Lawrence Schlossman
Yeah. Avoiding heads.
James Harris
You know, it is for me, it's the thing that'll just really piss me off no matter what. Celebrities showing up late.
Steph Yatka
Oh, so selfish.
James Harris
To shows specifically where it's like, hey, we all have to, like, sit around and wait for you. You knew starting at 2. Why are you showing up at 2:30?
Lawrence Schlossman
We're getting glammed up.
Steph Yatka
I will say the thing that, like, really can send me is if I have. If I'm dehydrated. That's unlike. Hydration is key. Like, and I want you firmly believe that fashion shows. This is like my platform.
James Harris
Let's go.
Steph Yatka
Should have. Should serve you water and have accessible bathrooms.
Lawrence Schlossman
Yeah. Okay.
Steph Yatka
Because if you're running your platform. Yeah. That's like the number one thing I believe you could have the worst fashion show time. But if you're giving people, like, a little food, a little beverage, a little.
James Harris
Hey, that's the thing now, right? Like, the row is heading up.
Steph Yatka
Yeah, the row is a great example. Like, I mean, the show is fab, but then afterwards you get a little snack.
James Harris
No phones.
Steph Yatka
No phones. Which makes it take my phone, give.
Lawrence Schlossman
Me a slider all day.
Steph Yatka
Yeah. Or like a cool tea or something. They have food that I don't even know about. You know, it's like, it's hard to.
Lawrence Schlossman
The old things have invented new food.
Steph Yatka
Yeah. Like, I was like, what is this? They're like, just take it.
James Harris
It's a ronut.
Steph Yatka
Yeah.
James Harris
But I'm.
Lawrence Schlossman
Well, got him.
James Harris
Let's be for real for a second. Social media, what's up with that? No, I'm kidding. But real talk.
Steph Yatka
Spit out my water.
James Harris
As you're, like, assigning stories, as you're editing stuff, there is always, I'm sure, in the back of your mind, like, how does this get formatted or play or messaged on socials? Which. Whether that's part of the problem or not, of just fashion media in general? If social media was completely out of the equation, how do you think your job as an editor would be different?
Steph Yatka
How would I tell people about the articles?
Lawrence Schlossman
Right. So it's about.
Steph Yatka
I'd be like, standing on a street corner being like, you'd be on this podcast, cool story about Extra, extra. I'd be. Dude, with this.
James Harris
Ray Kawakubo gives us five sentences.
Steph Yatka
Yeah, I think. I mean, to me, it's important as a editor, as a journalist, whatever you want to call it, to, like, tell a story in an engaging way, period. If it's 10,000 words or if it's 10 words, it has to be interesting to somebody. And so, like, you know, throughout my career, there's been this real friction between social and editorial or video social and editorial. Like, they're three different things. And, you know, they. Sometimes companies are structured to have, like, three totally independent teams. And I'm like, but that just doesn't make any. Like, when I go home, I watch a TikTok, I read a tweet, and I write an email or, like, send a newsletter. So, like, why are we siloing people into these buckets that are so unrealistic about how people consume content? Like, yes, you need experts, but I think to work in this industry, you have to have a fluency across the board.
James Harris
Like a Swiss army knife.
Steph Yatka
Yeah.
James Harris
And it's like, which goes against what Noah Johnson very tweeted. Like, I don't want to multi hyphenate. I want an expert. It's like, relax.
Lawrence Schlossman
An assassin.
James Harris
Relax.
Steph Yatka
This happens a lot is you get stuck on the carabiner, you can't sit up straight. No, I agree with what I interpreted that tweet as saying, which is like, I don't think there's room for generalists that much anymore. Like, you have to have a vibe or you have to have something. Like, I'm not a music expert, I'm not a film expert. That's why we have someone who writes about film, you know, but it's like, you should be able to, if you. To tell your story across different channels or to explain to people who are experts how it could work. You know, Like, I just don't think there's a. I just don't think it's interesting to me to like, write this Rick Owens profile, turn it in and walk away. Like, I'm like, it matters to me how it's posted on Instagram. It matters to me. Like the videos from the dinner at his house. It matters to me because I care about this story so much. And so I should be able to collab with our social team or our video team or whoever to be like, okay, this is what I was thinking. This is the quote that would be good as a quote card. This is what I think is the craziest picture. And also, like, it. It sharpens your eye for stories.
James Harris
When you're assigning and identifying stories, are you already thinking about how to it plays on socials, like in the inception of the story, or does that come later?
Steph Yatka
No, I think it has to be there at the start and in an interesting way, like working at essence, the social was the first thing that we, like, remodeled and it was like the tail wagging the dog. Like, everything by starting with social and creating a new vibe there, that can be the trickle down across a brand. That's like, you know, it can change the dynamic. And in a weird way, like, like, not that our magazine Looks like an Instagram, because it doesn't. But, like, we have all these cover lines that I think is very inspired by the way you, like, look at a feed and information, like, crashes up against each other is like, your mind is just wired to see all of these juxtapositions. And so, you know, it makes it interesting graphically to keep that language.
Lawrence Schlossman
So it's not a necess. So social is not a necessarily necessary evil in your eyes. It's just.
Steph Yatka
No, I think it should be fun. Also, like, the best social media accounts are run by people, like, individual people. And I think, like, brand accounts can be so, like, silence brand. Yeah, yeah, yeah.
Lawrence Schlossman
You know, yo, Doritos here.
James Harris
I'm crashing out.
Lawrence Schlossman
Yeah. Yo, it's Burger King. What up, Wendy wanna. You know, like. That is weird, dude.
James Harris
Yeah, is Wendy's chopped? What's your. What's your tick tock for you page look like?
Steph Yatka
You know, I. I spent months training it to just be videos of dogs.
James Harris
Okay, Nice.
Steph Yatka
Yeah. And then it's like, I'll go on the ID Tick tock to look at fashion or, like, cool stuff. And also, like, everyone's sending me the, like, relevant fashion tick tocks and whatever.
James Harris
Fashion Twitter is a thing. Fashion X is high fashion. Is high fashion tick tock a thing?
Steph Yatka
Definitely.
James Harris
Really?
Steph Yatka
Definitely.
James Harris
I feel it to the same extent of, like, authority that Twitter has.
Steph Yatka
Yes. More. I think.
James Harris
Wow.
Lawrence Schlossman
It's well researched.
Steph Yatka
And not just like, it's well researched. And it's also a bubble, dude.
James Harris
Yeah. That's not exist.
Steph Yatka
You're just realizing this now because the.
Lawrence Schlossman
Menswear bubble is like, no, Research is just like, yo, buy this, bro. It's sick. Well, which is so annoying and frustrating.
James Harris
Well, it's like, yo, look at this lookbook.
Steph Yatka
So interesting. Like, maybe between menswear and womenswear customers.
James Harris
Let's go.
Steph Yatka
There is. There's this sensitively, like, menswear shot. Like, the menswear community that you guys are a part of is really about buying and acquiring. Whereas I do think, like, a lot of the women's wear fans are about, like, standom appreciation. Include myself in that. Like, there are brands that I love where I don't want to wear the clothes, but I'm like, I like, like, I want to be an expert. I want to know about it, but, like, I'm not necessarily buying Yoji, even though I think he's, like, one of the greatest designers ever.
James Harris
You and Noah Johnson.
Steph Yatka
It could work for me. It's like, very in line with dress. You're not Weird that I don't own any Yoji, but it's also like, I went to my first Armani show this season, which is. No, Truly the Goat.
Lawrence Schlossman
No one's arguing that.
Steph Yatka
He answered some DMS in the new issue of ig.
Lawrence Schlossman
Gotta pick it up.
Steph Yatka
Great.
James Harris
Giorgio knows how to.
Lawrence Schlossman
Yeah.
Steph Yatka
Well, I think someone, like, showed them to him.
Lawrence Schlossman
They printed out the dms.
Steph Yatka
I don't know. I don't know that they faxed it to him.
James Harris
My theory, Georgio Armani not alive.
Lawrence Schlossman
Yeah.
Steph Yatka
No.
James Harris
Is a Weaken at Bernie situation.
Steph Yatka
I saw him with my own eyes.
James Harris
Yeah. Was it about. Did he. Did he see the fishing lines that were.
Steph Yatka
He honestly looked great.
Lawrence Schlossman
I was like, he does look good as.
Steph Yatka
He looks better than I look.
Lawrence Schlossman
He's just tan.
Steph Yatka
Yeah.
James Harris
Italian.
Steph Yatka
Italian life.
James Harris
Yeah.
Steph Yatka
But, like, I was, like, blown away by the Armani show. I was like, I need to change my whole life and be wearing, like, little bejeweled pants underneath, like, like beige tunics or whatever. But then it's like, I'm never gonna dress like that. But I have a level of sort of respect for it. But I feel like in menswear, it's like, if you like it, you have to put it on.
Lawrence Schlossman
It's consumption versus just, I think, like a general enthusiasm or appreciation and then the learning. Learning that comes with the standom, I think, is how you phrase it. Right.
James Harris
So Marissa Meltzer put it really well, I think that I've repeated often, is that a lot of guys, not all guys, but a lot of guys that maybe recently discovered that fashion is an interest or a hobby of theirs. They treat it like sports.
Steph Yatka
Right.
James Harris
And then I was talking with my boy, Nathan Pemberton. He's like, you know, the. The personal style development period has shrunk in the age of Instagram and the Internet, where it's like, you don't have to experiment. Experiment and fuck up. You just like this. I want that buy now.
Lawrence Schlossman
Gimme.
James Harris
Add to cart. So a lot of it is just like, acquisition.
Steph Yatka
Yeah.
James Harris
Not self expression, per se.
Steph Yatka
Yeah. And maybe like, when we were coming up, it was harder to get stuff anyway.
Lawrence Schlossman
Yeah.
Steph Yatka
So you had to be more of, like, a fan than a consumer. One, things are still crazy expensive. But two, like the resale market and vintage stores and everything. Like, like, wasn't then what it is now.
James Harris
Yeah.
Lawrence Schlossman
There's also a bar of entry. Right. Like, yeah.
James Harris
So, okay, so social media, you mentioned how you kind of. That's what you used, like, sell what you guys are doing. Right?
Steph Yatka
Yeah. It's also its Own.
James Harris
Whether it is, like, a small.
Steph Yatka
Yeah.
James Harris
Whether it's a big story or a small story. What, in your opinion, is the most exciting thing happening in fashion right now that you don't think enough people are paying enough attention to?
Steph Yatka
Oh, what a good question.
James Harris
Is it that Giorgio Moni is actually dead?
Steph Yatka
I think fashion right now, and rightfully so, is very consumed with this kind of, like, creative director shuffle that is happening. Everybody is going to a different coaching car. Yeah. It's like every day they're like, it's so high school. The new this, which is like, everyone loves hot goss. It's hot goss. It reflects, like, something about the industry that's, like, It's a little unstable. We're in a recession. Everyone's trying to figure out how to make money when maybe there's, like, you know, the, like, gold rush is over. And so I think, like, being obsessed with it is very valid, but I think, in a way, like, it's all happening over here and over here, like, so many thriving independent brands who have cool ideas about dress, getting dressed or new styles that I'm like, we're all talking so much about, like. Like, Louisville or whatever, you know, like, whatever brand is changing creative directors on this certain day, and it consumes so much coverage. I'm like, but what about all of these people who have built these, like, amazing businesses who have devoted customers, and you have, like, something really to say aesthetically, Like, I just don't want the clothes to be the afterthought to sort of, like, the castle politics.
James Harris
Right, Right. Is the fact, though, that it's just like, hey, these guys are doing great things, consistently happen to, like, there's no new story there, per se. I mean, which is not a bad thing, probably.
Steph Yatka
But I also think it's like, there's always a story. You know what I mean? Yeah. I think you just have to go and, like, stories.
Lawrence Schlossman
There's no story.
Steph Yatka
Pick a little bit. Pick some of the layers off the onion. You know what I mean?
Lawrence Schlossman
Like, are we missing the forest for the trees then?
Steph Yatka
Kind of.
Lawrence Schlossman
If we're so, so focused on the shuffle? I think they were missing personal style.
Steph Yatka
And a little bit, like, you know, so many of the brands that we like that, like, menswear people like that millennial women, like, just, like, don't get that much mainstream fashion.
James Harris
Shadow reformation. For real?
Lawrence Schlossman
Yeah.
James Harris
Bernie Melville, fly me out to Coachella reformation for that 500 gift card you offered.
Steph Yatka
But, you know, like, I always think about how, like, you got that email. Wait for a 500 gift card.
Lawrence Schlossman
I could have got a coachella for a 500 gift card for Reformation. Are you kidding me?
James Harris
But I think you got. You had to post, like, six reels.
Lawrence Schlossman
Or something that pays for itself.
James Harris
But two years ago, there's the Reformation House disaster, where, like, all these influencers got stranded in the desert. Yeah, some. And they all, like, got. I don't know.
Lawrence Schlossman
Oh, it was like the flood or whatever. Or, like.
James Harris
No, they're all stranded.
Steph Yatka
Neon Carnival, Burning Man.
James Harris
No, no, no. They all got stranded. They all got the flows at Burning Man. They all got stranded at Neon Carnival because they didn't understand, like, the. The shittiness of.
Lawrence Schlossman
Once again, I wish they all could die.
Steph Yatka
Rude.
Lawrence Schlossman
I kid.
Steph Yatka
Yeah, there's just, like, a lot of cool stuff happening in fashion and a lot of cool designers and, you know, it's like you could walk through Dover Street Market, Paris, and discover, like, a hundred cool things that nobody is writing about, except for, like, our favorite newsletters or, like, really independent magazines. Because it's like, you know, there's just a lot. Yeah, there's a lot. And these mega brands dominate a lot of the conversation. And it's like, I'm not trying to shit on the huge brands because, like, me at the Prada show is like me at Disneyland. Like, I'm having the time of my life. I'm, like, picking up every. I'm like, what does the room smell like? What are they serving in the after show? How's Miuccia's hair? What jewelry does she have on? Where?
James Harris
The bathroom?
Steph Yatka
Yeah, where the. There's always a bathroom. They have bar Luce. You get water before the show. You get a little sandwich. I'm. I know that you go downstairs. The bathroom is over there.
Lawrence Schlossman
Because they have their own venue.
Steph Yatka
I'm like, I know. Yeah, you got the little Caprese Panino.
Lawrence Schlossman
Is that because it's their own venue?
Steph Yatka
Yeah.
Lawrence Schlossman
Versus, like, you know, I'm renting out a, you know, a palazzo that's. However old and.
Steph Yatka
Yeah, but there's.
Lawrence Schlossman
There is no plumbing here.
Steph Yatka
Yeah. Here's a protest for all of, like, the people who are trying to get into fashion show up to the show a little early. Not too early, because then it's suspicious.
Lawrence Schlossman
Like, got nothing better.
Steph Yatka
I really have to go to the bathroom. Please can I go to the bathroom? Because I'll take you there, then I'll leave you there. And then half of the time, the bathroom is in the backstage. So you do a little chatting, doing a little scheme. Always. People are always like, you have to go to the bathroom a lot.
James Harris
What? Models are maybe getting a little sniffy in the handicap stall.
Steph Yatka
It's. It's not really that. It's more just like, you can see, like, the thing that I'm always kind of, like, surprised by at a fashion show is you sit in your seat, you watch the Runway show go by, you run backstage, you're smushed into this scrum of all the other reporters. Like, your arm is numb because you're holding your recorder like this for 20 minutes, zooming, and then you've never touched a garment.
Lawrence Schlossman
Right, Right.
Steph Yatka
And, like, yeah, really fucked with me during COVID when we would do all these zoom reviews. And if the designers, like, weren't even with the clothes, like, they didn't have a rail of clothes in the room. They'd just be showing you, like, share screen a picture. And I'd be like, listen, I'm no expert, but, like, I know Photoshop exists, and obviously, like, you know, the whole industry is like, a little bit smoke and mirrors. Like, you're accustomed to maybe the sample not being the same production as what goes into stores. But I was just like, this is crazy to review clothes from a picture and not even, like, okay, they have a model, someone's putting it on, and you're kind of, like, leaning into the screen to be like, okay, no, really nice eyelet you've got there. So, yeah, I think, like, if you really want to get the scoop, you have to try to sneak backstage, touch the clothes. And then I always ask the models, I'm like, do you like your outfit? Are you comfortable? How are the shoes? Are you walking okay?
James Harris
Are they feeding you?
Steph Yatka
Yeah. Like, what was the snack before? How long?
Lawrence Schlossman
Twice.
Steph Yatka
If you're being held hostage, how is your hair? Like, you know, you just need to kind of, like, understand the scene. And I guess that some brands really work hard to, like, oh, keep everybody in their lane, which I totally respect. You know, like, fashion people are always trying to break into the shows, but, like, I just want to know all the little details. I want all that.
Lawrence Schlossman
The devil is in there.
James Harris
This is why.
Lawrence Schlossman
For a reason.
James Harris
This is why you are at where you're at.
Lawrence Schlossman
Yeah, true. That's why you're good at your job.
James Harris
Can we ask you if there's anything happening in menswear that's exciting you?
Steph Yatka
Specifically, I want. I actually wanted to ask you something about menswear, which is, everybody has a barn jacket. And what's that about?
James Harris
Workwear? Cosplay.
Steph Yatka
Yeah, but it's an extension of the workwear cosplay. Sort of like the peak. Like Williamsburg. Carhartt, man. Like, is he still around?
James Harris
No, he moved upstate right now. You move to Greenpoint right now. The trend in menswear is workwear items and women, too. You work wear items made out of, like, very luxurious material.
Steph Yatka
Yes.
James Harris
So, for example, that orally.
Steph Yatka
It was the orally jacket.
James Harris
It's the orally jacket.
Steph Yatka
So nice, though.
Lawrence Schlossman
Yeah.
James Harris
Yeah. It's not even the right time to wear it because it's 40 degrees out, so your boy had to layer up.
Steph Yatka
It's a beautiful.
Lawrence Schlossman
Thank you for your service.
James Harris
Barn coats. I don't know. I think it's just, like, because Noah.
Lawrence Schlossman
John said chore coats were dead, so now we're on.
Steph Yatka
True.
Lawrence Schlossman
Yeah.
Steph Yatka
Everybody moved on.
James Harris
Thanks, Noah.
Lawrence Schlossman
No, it's just. I think it's an exciting extension of. Yeah. That workwear, which is all coming from, like, normcore had that great moment, and it is, like.
James Harris
Yeah, it's a bit gorpy where it's, like, outdoorsy but not, like, technical. Yeah.
Lawrence Schlossman
You're not gonna wear it in a shower for a tick tock.
Steph Yatka
Do you guys think tailoring, like, what's happening in tailoring you had there from husbands on?
James Harris
Oh, sure.
Lawrence Schlossman
I mean, there's a lot. I think there's a lot of great. Whether it's husbands or Samana Mall, like, there's a lot of cool, like, defining, like, a new, new look. And ever for tailoring, that's not, you know, this isn't your grandfather. It's not Savile Row. It's not all the Neapol. The Neapolitan tailors and brands. Yeah. It's not your. It's not. It's not your dad's suit.
Steph Yatka
Right, Totally.
Lawrence Schlossman
That's exciting.
Steph Yatka
To go back to my point from before. It's like, you know, nobody would have found out about husbands if, like, you and Sam Hein weren't really putting them on.
James Harris
That's. That's not true.
Steph Yatka
I don't know. I mean, that's certainly.
Lawrence Schlossman
You said it.
Steph Yatka
I found out about it.
Lawrence Schlossman
Well, yeah, but you're. Are you.
Steph Yatka
But I'm a fashion person who's like.
Lawrence Schlossman
Well, they're not. It's not.
Steph Yatka
They're not a clothing brand. Sure. It's a tailoring brand. And I think, you know, there's just lots of other things that you can discover if you're not at fashion week.
Lawrence Schlossman
Oh, for sure.
Steph Yatka
At a fashion show. And that's, like, part of this industry. I mean, I have curious by half.
James Harris
The People at Paris Fashion Week are not. More than half are not going to shows. And that is. We do appreciate that the. The other Fashion Week is no coined. It does exist. Where it's like show showrooms.
Lawrence Schlossman
Yeah.
James Harris
Like sales appointments and sales guys, NPR guys that are like willing to actually like open up their doors to non buyers. Right. It's not just B2B anymore.
Lawrence Schlossman
Right. But it is where the business is getting done, which is also exciting because it's real tangible shit.
Steph Yatka
Yeah. It's cool.
Lawrence Schlossman
You can circumstance, you know.
Steph Yatka
Lot. Like two weeks ago, I went to the 6397 shout out my Pants showroom and I ran into Rachel and Amelia. We all went independently. We're just trying on clothes. Like. That's amazing. That looks great. Oh my God. This jacket, you know, and it's like, like fashion is also about like community and commonality. And it's like those things to me are kind of more fun.
Lawrence Schlossman
Yeah.
Steph Yatka
For going to a big fashion show where there's like the drama, you know. I love it a little.
James Harris
It's a spectacle, but it's also spectral. The last 10 minutes.
Steph Yatka
Yeah. But I do love like, the Vic's are coming. You're waiting for the celebrity. The music is weird.
James Harris
Oh, the Vic's are probably the most interesting part of fashion right now because they're all these crazy weirdos.
Steph Yatka
The Vic is.
James Harris
We were at the Louis show last summer and the Vic's were like. Those are the. The.
Steph Yatka
Yeah.
Lawrence Schlossman
There's a line for the Vic's for their own step and repeat. And that's like so cool. The cuz. It's the best outfits.
Steph Yatka
Well, it's the most interesting outfits. Like it's.
James Harris
They're wearing Lou.
Lawrence Schlossman
You can't look away.
James Harris
They're wearing Lou in a way that the influencers and celebrity ambassadors are not.
Lawrence Schlossman
Not how the brand is dressing.
Steph Yatka
If you're the Vic, you get to style it yourself.
Lawrence Schlossman
And that's two different shoes. That's what I learned to show that you have. Have two pairs of LV, AF, 1s, two different shoes. Someone. Some people.
Steph Yatka
That's.
Lawrence Schlossman
So you can show you have more than one pair.
James Harris
One of my favorite fashion stores.
Steph Yatka
What do you got? What are you guys wearing? Different shoes. No, no.
James Harris
One of my. Yeah.
Lawrence Schlossman
Broke ass. I got.
James Harris
She got four skirts on.
Lawrence Schlossman
Yeah.
James Harris
One of my favorite fashion stories of the last like five years. I was in the New Yorker where I. I don't know the writer, but they went to the Dolce and Gabbana, like couture Vic destination thing, which it's all just like oligarchs, and they're so significant others. And. And it's just like the most hedonistic bacchanal list. Orgiastic, gaudy orgy. Like, it's in insane.
Lawrence Schlossman
Yeah.
James Harris
And it is just like, this is where the money is. If you get like. Oh, like, you know, brand cachet and social media, it's like, it is a. The wife of a man that now runs like Gazpom in Russia. War criminal murdered who knows how many, you know, ethnic minorities in the Gulags. That is now, like, splashing out a million dollars and just spending a week in Capri with all her contemporaries. And this is what they do. This is the world that, like, we don't know about her or see, because, like, it's just over there or up there.
Lawrence Schlossman
War criminal wags the most interesting customer. Like, true. But that's why Core.
James Harris
Yeah. More criminal core.
Lawrence Schlossman
I want to go. I would throwing fits. Would love to go to any of.
James Harris
These.
Lawrence Schlossman
Wife and girlfriend vic trips.
James Harris
Stefano. I know I'm Asian, but bang, my line. They're the ones that. Right.
Steph Yatka
I remember. Yeah. Yeah.
James Harris
That was crazy.
Steph Yatka
Yeah. I will say, like, a Destination show is the most immersive brand experience. Yeah.
James Harris
What was the last Destination show you went to?
Steph Yatka
H. Great question. I went to the Balenciaga show in la, which isn't going to LA is.
Lawrence Schlossman
Like the Erewhon show.
Steph Yatka
Yeah, yeah, yeah, yeah. Which for me is like. That's like, I'm on a cultural safari because I never go to la.
James Harris
And I don't know, Morocco with Saint Laurent sounds slightly more sick.
Lawrence Schlossman
I went to if only had a newsletter.
Steph Yatka
Japan with Dior Men.
Lawrence Schlossman
That was pretty fire.
James Harris
Yeah.
Steph Yatka
That was amazing. I went to Shanghai with Prada and Chloe. You just, like. You know, you're really in it. Like, there's no other. You're on, like, an agenda. You're doing the thing. You're seeing the people.
Lawrence Schlossman
You're being held captive, you know, in a luxurious way.
Steph Yatka
I've gone to a lot of the Jacques Moose destination shows as well, which are really, like, the vibe, the sightseeing, the whole experience, the set, you know, pristine vibes. It's a real. Sometimes you're like, I feel like I'm in a movie. But that, interestingly, is that the point is that you feel like fantasy. Yeah. But I like to see where there's a little crack, you know? I'm like, is it all.
Lawrence Schlossman
You're scheming for cracks? She's scheming for crack in Shanghai.
James Harris
She's feeding for crack.
Steph Yatka
You know, there's always like a little something that little behind the scenes.
James Harris
Oh, for sure. Like the paint, little, you know, Potemkin Village vibes.
Steph Yatka
How'd they get everyone here? You know?
Lawrence Schlossman
Money.
James Harris
They paid for them.
Steph Yatka
Yeah, I know.
Lawrence Schlossman
Money, honey.
James Harris
What?
Steph Yatka
No, I'm just like.
Lawrence Schlossman
I mean, you're. You didn't pay for your own travel and accommodation.
Steph Yatka
No, no, no, I know, but it's just. It's like a behemoth. It's better. It's. It just gives you a different view of what the brand wants to say than you could ever get at Fashion Week because they have to be on the calendar with everybody else.
James Harris
So when they are in complete control of the world building.
Lawrence Schlossman
Yeah, that's why they do it.
Steph Yatka
Yeah, no, that's totally why they do it.
James Harris
They flew economy poor.
Lawrence Schlossman
Is that the future? All these, like, specific. I feel like I'm seeing it a.
Steph Yatka
Lot more in the recession, like, not in the world that we're about to live in or the luxury survives, you know, now. But I do think it became. When you can control the whole narrative. Like, brands love it, you know?
James Harris
Who do you think does that? The best.
Steph Yatka
I haven't been on one of these, but I would say Brunello.
Lawrence Schlossman
Oh, shout out friends at Brunello.
Steph Yatka
Yeah, Like Sam Coochie Gang. Sam Hein went on one and was like, regaling me with the stories, and I was like, this is nicer than anything I've ever seen. Yeah, it was. I think it was for his birthday.
Lawrence Schlossman
What, Brunello's birthday?
Steph Yatka
Yeah, he had a birthday, but it wasn't even a bachelor show. It was just like. It was. But, you know, it's just like the level of. I mean, he literally owns the town.
James Harris
Yes.
Lawrence Schlossman
Well, he's. He's the mayor.
James Harris
It's a company town.
Steph Yatka
Yeah, yeah, yeah.
Lawrence Schlossman
There's a soccer team. There's a olive oil. Yeah, there's. There's.
Steph Yatka
Yeah, there's like the pasta even.
Lawrence Schlossman
Just like the dinner, like, we went when we were at Pity, like, you know, their private dinner, which is like, again, off. Off campus. It's not like some, you know, apps and champagne in the fortress. It's. It's like. It's a. It's La Dolce Vita. It's a movie. Dude. Shout out Coochie. We love. We love coochie gang.
James Harris
So when you're traipsing around the world, just floring your way as a lugging.
Steph Yatka
My overweight suitcase between skirts as a.
James Harris
Fashion gat about with the joie de vivre you bring while feeding for the crack. Who's the most fun fashion homie to party with? Who are you hitting up for a good time? I like that.
Steph Yatka
That's so hard to answer. The most fun fashion homie. Yeah.
James Harris
Not just your best homie, but, like.
Steph Yatka
No, I know.
Lawrence Schlossman
Yeah, there's a diff. You know, maybe someone just. You need in a small doses. But they're fun.
James Harris
Bump into them.
Steph Yatka
I like the GQ parties. I'll say. I.
James Harris
What did. No.
Lawrence Schlossman
Yeah.
Steph Yatka
Oh, you're not.
James Harris
Well, you like the GQ parties, but.
Steph Yatka
The ones Men's Fashion Week, it's like everybody goes. Like, I'd like to be at a party where everybody's there and it's crowded and it's kind of chaotic and like.
Lawrence Schlossman
Yeah, it must be nice.
Steph Yatka
But then you can. Not everybody goes. Or everyone but everyone but my two best friends on the only podcast that matters.
James Harris
Yo, what's up with the ID part? Parties. Where are invites?
Lawrence Schlossman
Yeah, honestly, we were complaining about this.
Steph Yatka
One of us was complaining the fact.
Lawrence Schlossman
That, like, we are seeing Robbie at raps and we didn't even get invited and you come on the.
Steph Yatka
I'm sorry, it's all some artichokes T shirts.
Lawrence Schlossman
Thank you. So then they're. And that was an awesome gift and I will be wearing that to look cool. But like, who.
James Harris
Who?
Lawrence Schlossman
Yeah, who's the PR company?
Steph Yatka
It was just a very small dinner.
Lawrence Schlossman
Oh, don't give me that.
Steph Yatka
All right. I didn't even get to ring my fiance, so.
James Harris
Yeah, no.
Lawrence Schlossman
Yeah. Because he's on a podcast.
James Harris
No plus ones. Because you want people to get fucked up and party.
Steph Yatka
Yeah. Well, okay. Next party in New York. You guys are there.
James Harris
Thank you. But who is the most fun fashion party with? It will be us when we do get to hang out.
Steph Yatka
Yeah. I don't know. I do really, like, hang out with Sam because Sam goes to everything, so you can kind of just go, right?
Lawrence Schlossman
Plus one.
Steph Yatka
Yeah. Be his plus one. Ride his coattails a little bit.
Lawrence Schlossman
To all the husband's coattails.
Steph Yatka
Yeah. To all the little fun parties. And it's like, also, like, when I started doing, like, the circuit, I was working at Vogue and I was doing so many reviews every day that I never went to a fashion party. Like, I was just. I would get home from the last show, sit in my hotel room, and write for three to six hours. That's so, like, not fun. I mean, it was. I thought it was fun. I never really was out and about, so I missed, like, what probably were my best best partying years.
Lawrence Schlossman
Your prime.
Steph Yatka
My prime.
Lawrence Schlossman
So now you're sitting on the bench like Jordan Love.
Steph Yatka
Bopping around to a little bit of everything and be like in bed by midnight.
James Harris
Yeah. Little sample. Sample.
Steph Yatka
Yeah. Just.
Lawrence Schlossman
Yeah, that's a mature way to party.
James Harris
The poo platter.
Lawrence Schlossman
Yeah.
Steph Yatka
Yeah.
James Harris
One drink at each.
Steph Yatka
Yeah. One drink at each. And then you're done and you hit 12 functions.
James Harris
Yeah. You know, a baker's home, a baker's dozen of functions.
Lawrence Schlossman
Yeah.
James Harris
And then you're good. Steph, what's your media diet? What do you like to read and consume and look at?
Steph Yatka
I'm very like my media diet, despite the fact that I'm still like TikTok, Instagram, whatever. Like, I still like, wake up is like New York Times, BBC, BoF, WWD. Like I need to like, read all the trades before I can.
James Harris
Acronyms.
Steph Yatka
Yeah.
James Harris
Bad letters.
Lawrence Schlossman
Your trade.
Steph Yatka
Yeah. New York Magazine. I love. I check New York Magazine like the most. I think.
Lawrence Schlossman
Think the cut specific.
Steph Yatka
The cut Vulture. I love like the whole thing because I also just like, you know, the more. This is so emo, but I'm like, the more you are traveling around the rest of the world, the more I miss New York. I'll be like, wow, what's going on? You know.
Lawrence Schlossman
Damn, dude.
James Harris
What's on eater's heat map?
Steph Yatka
Yeah. I'm like, what's everybody eating in New York? Like? What? Martini is good?
James Harris
Are we still doing filthy?
Steph Yatka
Yeah, exactly.
James Harris
Let's fucking stop with that. By the way, what's your martini order?
Steph Yatka
Filthy.
Lawrence Schlossman
Filthy.
James Harris
Really dirty. Little slutty.
Lawrence Schlossman
Yeah, I thought. Isn't vodka the standard for dirty? No.
Steph Yatka
I don't know. I don't know what people are doing. I love Filthy Vulture olives. Like briny, like blue cheese olives.
Lawrence Schlossman
Thank you.
James Harris
Shrimp cocktail. Garnish.
Steph Yatka
No, no, no. I don't like too much. I still wanted to have this sort of like chicken wing foundational. Still be the point of ordering a martini is you want to feel a little chic than you are. So you can't be putting in aspirational like a blue cheese or a cocktail. That's for your Bloody Mary.
Lawrence Schlossman
That's for poor people.
James Harris
That's for like too many martinis the night prior.
Steph Yatka
Yeah. Your drink shouldn't be a meal unless you're at Dallas BBQ having like.
Lawrence Schlossman
Yeah.
James Harris
With a fucking upside down, upside down.
Steph Yatka
Frozen pina colada and a bunch of snacks.
Lawrence Schlossman
Corona Bulldog Dog.
James Harris
Yeah.
Steph Yatka
Yeah, I love. I had a birthday party there.
James Harris
Oh, the best.
Steph Yatka
There was no food it was just.
James Harris
Everybody got these on 23rd street or the one on 2nd. The last big rip.
Lawrence Schlossman
Did you learn that from Rachel? Because she had a birthday party there, which was the only. The most recent time. This is many years ago. But she's also. Because. Or she held something there that was.
Steph Yatka
I did, but I'm just a fan of, like, a. A fun restaurant.
Lawrence Schlossman
Oh, sure.
Steph Yatka
You know.
James Harris
Yeah, yeah.
Steph Yatka
Like, I love the Cheesecake Factory.
Lawrence Schlossman
Who doesn't?
James Harris
What's your order? There's.
Lawrence Schlossman
Where to begin. Huge.
Steph Yatka
Yeah. I mean, it takes 40 minutes to go through the menu. I like the cheesecake with the cookie dough in it. Huh. It's really good.
Lawrence Schlossman
Oh, yeah.
Steph Yatka
But you can only eat it, like, once a year because, like, sugar.
James Harris
Yeah. To compliment the cheeseburger. Egg rolls.
Steph Yatka
Yeah.
Lawrence Schlossman
There are avocado egg rolls actually at the Cheesecake Factory.
Steph Yatka
I haven't been in a while.
Lawrence Schlossman
No, they don't.
James Harris
I think they do.
Steph Yatka
Not to make it about us, but the Cheesecake Factory at the Riverside Square Mall moved. It used to be, like, in the front of the mall, and it was, like, crazier and fabulous, and now it's in the back of the mall.
Lawrence Schlossman
Is there one at Palisades, too? Do they have a Cheesecake Factory at Palisades?
Steph Yatka
I don't know, because they had, like, everyone. They had Rainforest Cafe where I had a lot of. Yes.
Lawrence Schlossman
They had the rain, everything. I think the one.
Steph Yatka
Yeah.
Lawrence Schlossman
Maybe it's the standalone one now in Korean.
James Harris
James knows his Jersey Cheesecake Factory egg roll sampler. You got. Got avocado egg rolls, Tex Mex egg rolls, cheeseburger spring rolls, and chicken.
Lawrence Schlossman
Oh, see? Ah, technicality.
Steph Yatka
Like a tuna tartar one.
James Harris
I bet they have spicy tuna.
Lawrence Schlossman
Like.
Steph Yatka
Yeah, like, they're definitely, like, crispy rice. Yeah.
James Harris
Okay. So your palate was molded in New.
Steph Yatka
Jersey mall finest restaurants.
James Harris
Was your fashion sense. Kind of was your gestation period. Did that happen in Jersey mall culture?
Steph Yatka
What.
James Harris
What type of mall rat were you?
Lawrence Schlossman
You.
Steph Yatka
I.
Lawrence Schlossman
Hot Topic for sure.
Steph Yatka
Well, this is the thing was, like, at the time, I was like, I'm not cool enough to be in Hot Topic. I love. No.
Lawrence Schlossman
So you don't understand. Can I just say, to your point, James, and to step point, there is. It's weird. In New Jersey Hot Topic. It's like the final boss.
Steph Yatka
Yeah.
Lawrence Schlossman
Because it's like some mean person who, like, will judge you based on the banty. Even though, like, we're all in the mall. Dog.
Steph Yatka
Yeah, yeah, yeah.
Lawrence Schlossman
You know, like, there's a Panda Express.
Steph Yatka
Kind of like, kiosk Mean kids who worked at the movie theater were hot topics, and they were a little intimidating to me.
Lawrence Schlossman
She is so correct.
Steph Yatka
I was more. I really think, like, the whole staff. Yodka ism was, like, forged in a limited, too. What is it?
James Harris
What is that?
Lawrence Schlossman
Accessible.
Steph Yatka
It's a girly story, a girly store. It was very, like, how Lizzie McGuire dressed, which is like how I dress today. But then I would still go to, like, Abercrombie Hollister, did you think you.
James Harris
Ever crossed paths with my man over here?
Steph Yatka
I mean, we must have, I'm sure, floor. I was in that Hollister all the time because a friend, one of my friend's older brothers, worked in that Hollister.
Lawrence Schlossman
And I sold. I mainly sold women's. I was selling, like, leggings with my beat.
Steph Yatka
Kane.
James Harris
Remember Kane?
Lawrence Schlossman
No. I don't know.
Steph Yatka
I think he's, like, way older than us.
James Harris
Oh, damn. Did he beat your ass?
Lawrence Schlossman
No. Honestly, everyone's cool. I was. I got invited to a lot of.
Steph Yatka
Parties, but, yeah, malls were where it was at in the 90s.
James Harris
Yeah.
Steph Yatka
And I think all of those.
Lawrence Schlossman
Did you work in the mall?
Steph Yatka
I didn't work in the Mali. Let's try that one again. I worked at a vintage store in Englewood.
Lawrence Schlossman
Oh, that's cool. That's actually cool.
James Harris
Really? That's cooler.
Steph Yatka
But it had no foot traffic.
James Harris
Was it, like, cool vintage or was it, like.
Lawrence Schlossman
Like, Mom Goodwill Mom.
Steph Yatka
It was like the fancy ladies of, like, Inglewood class Alpine would kind of, like, send their old stuff dumping ground. Yeah, like, designer. It. There was. Was lots of nice designer stuff in there. Like, I remember there were Chanel bags, there were fur coats. But then there was also just, like, weird, you know? What?
Lawrence Schlossman
Did you ever come up on anything crazy? Did you even know, like, at the time that you were surrounded by greatness?
Steph Yatka
Yeah, I knew it was cool, but I also knew we were, like, never gonna sell any of it. And so, like. And also, like, back then in the 2000s, like, vintage wasn't really cool. Like, everyone wanted to dress.
Lawrence Schlossman
Yeah.
Steph Yatka
You know, or, like, Juicy or, like. There was another store wearing used clothing, bro. Yeah, it was very uncomfortable. I had, like. I would, like, buy little vintage slips or whatever from this vintage store, but I never wore them to school. I wore them, like, on the weekend or if we were coming to the city, I'd wear, like, my cute little.
Lawrence Schlossman
Outfit, you know, you'd be judged at school, like, in, like, being dusty or something.
Steph Yatka
Yeah, totally.
James Harris
I get it. You ever come up with any Comme des Garcon?
Steph Yatka
No. No, no, not in New Jersey. In, like, 2003.
James Harris
When did. I'm always curious with, like, like, calm queens. When did you fall in love with the brand?
Steph Yatka
A lot more recently than maybe people expect.
James Harris
Okay.
Steph Yatka
I really was raised on a fashion diet of, like, Lizzie McGuire. I was, like, so into, like, Avril Lavigne. Oh, like, I wore a tie. Yeah. I was wearing a tie to middle school. Yeah. With. I had a knockoff, which I only realize now was like, a knockoff of a Phoebe Philo Chloe T shirt with a pineapple on it. But they were selling it at Limited, too. But, like, there was one on the Runway in, like, 2004 that I would wear with the tie.
Lawrence Schlossman
Wow.
James Harris
Will it Bennett stole your whole swag?
Steph Yatka
No, but this is the thing is, like, now I'm like, oh, I want to wear the tie again. But now I'm stealing her swag. So you can't, you know, you have to wear it sometimes.
James Harris
Very, very in right now.
Steph Yatka
Very in. But, like, so, yeah, I was like, that kind of stuff. Music videos you would see on mtv. Sure. They love Missy Elliott. The whole ethos of, like, a Missy Elliott music video where there's, like, different clicks and they all have different style. And, like, she's so cool.
James Harris
Alien ant farm.
Steph Yatka
I mean, I do criminal. I do love Blink182.
Lawrence Schlossman
Oh, my. Guys, like, what was your screen name?
Steph Yatka
Bashedly.
Lawrence Schlossman
What was your screen name?
Steph Yatka
I never had, like, a cool screen name. My screen name was just like, none.
Lawrence Schlossman
Of them are cool.
Steph Yatka
No, but it was like. Like, people have ones. X, asterisk, whatever. It was like, super Ceph 22.
Lawrence Schlossman
What's the 22 for?
Steph Yatka
That's my birthday.
Lawrence Schlossman
Okay.
Steph Yatka
The 22nd.
James Harris
February 2nd.
Steph Yatka
Oh, no. July 22nd.
Lawrence Schlossman
I was.
James Harris
Oh, a Leo.
Lawrence Schlossman
What was yours?
James Harris
I'm a cancer. Oh, July 4th.
Steph Yatka
Happy birthday. Let's have a joint birthday party.
James Harris
I'm down. Yes.
Lawrence Schlossman
Yeah, yours was blind.
James Harris
Like, blind jaw 320.
Lawrence Schlossman
Wow. Dude.
James Harris
I was. Yeah, I was. I had a. Actually, back to skating. I had. I rode blind.
Lawrence Schlossman
You rode for blind.
James Harris
I had a blind board. I thought the little death guy was cool.
Lawrence Schlossman
That was sick.
James Harris
Blind board was like. He just, like, cut a. A giant safe that landed on a guy in the street who was, like, bleeding out.
Lawrence Schlossman
That was my board.
Steph Yatka
Hell, yeah.
James Harris
Yeah. What was yours?
Lawrence Schlossman
L182s. Because of Blink 182.
Steph Yatka
Yeah. Okay. Yeah.
James Harris
What swag did you steal from Blink182?
Steph Yatka
Just, like.
James Harris
Like, leather cuffs with spikes.
Lawrence Schlossman
And that wasn't. See, that's not. That's not blink.
Steph Yatka
No, dude, that's not blink.
James Harris
That's not yet.
Steph Yatka
I had studied. Here's the thing. Even though I was too scared to go into the Hot Topic, I had the studded belts in every color.
James Harris
And you still kind of do.
Steph Yatka
Yeah, they still kind of do, but also, like, so, like, concurrent with all of this kind of, like, emo, alt pop punk, MTV music video stuff that was happening in New Jersey at the time, as Lawrence can attest. I also was obsessed with fashion in a way that it was like, really the era of, like. Like, Mark by Marc Jacobs, Anna Sui, Betsy Johnson. Like, I was a huge Betsy Johnson head. Like, we would drive to the city to go to the sample sales. I would make my mom take Nano Girls, the Ana Sui store, like, they had. It was also a great era for stuff. Like, all of these stores, even though they were highbrow designer stores, had kind of these displays by the entrance where they'd have, like, keychains and hair clips and scrunchies and pens, which is like.
Lawrence Schlossman
Yeah.
Steph Yatka
The bag is from Mark by Marc Jacobs store in 2004 that still has my keys on it.
Lawrence Schlossman
Why? Why did things get so exclusionary then?
Steph Yatka
And it was fun. And I will say that Mark by Marc Jacobs store on Bleecker Street. I would go, like, once a month at least, and I was there hanging out so much as a teenager, buying, like, all the little bits that one of the sales guys asked me on a date, and I just found his phone number still saved in my phone.
James Harris
Did you go on a date?
Steph Yatka
No, because it was like. Like, wait, he was my parents? Yeah. That's like the biggest plot twin of Twitter now.
James Harris
Yo, yo, how's it, like, my parents.
Steph Yatka
Would walk down Bleecker street and get, like, Italian pastries or whatever, and they would just leave me in the store because they're like, what's she gonna do in here?
Lawrence Schlossman
Yeah, free, baby.
James Harris
I get hit on by the sales.
Steph Yatka
Associate, by some gay guy.
Lawrence Schlossman
Literally hit on by some in the closet gay guy.
James Harris
His screen name.
Steph Yatka
And later that night, he was like, what are you up to now? I'm in Brooklyn. And I was like, I'm in New Jersey, where I live, yo.
James Harris
I'm at this vice party.
Steph Yatka
Like, it was really bad.
James Harris
I'm on north fourth Street.
Lawrence Schlossman
Damn. He might have been. I mean, if he was in Brooklyn back then. He's fucking cool partier dude.
Steph Yatka
Yeah.
James Harris
I mean, it was Shane Smith.
Lawrence Schlossman
It was Gavin McGinnis.
James Harris
You were almost a proud girl.
Steph Yatka
But so, yeah, I was really into. Like, there were so Many fashion brands that were kind of like accessible to teenagers or changers with teenagers started wanting to dress like adults. Which was interesting because I remember like interviewing the costume designer for Mean Girls at one point. And you know, you can kind of see like a market shift between. There was a time where like in the late 90s, the coolest person you could look like was a skateboarder or like someone related to a skateboarder or like a girl who would wear like a lot of clothes and patterns and like, like had a lot of crap. And then all of a sudden there was like an early 2000s clean girl aesthetic where it was like, you just want to look like a little grown up. That's what the costume designer of Mean Girls was saying was like. We noticed that teenagers just want to look like little adults. Like they're wearing peep toe shoes. They have like the Louis Vuitton Murakami bag. They have like the hair like blow dried in a way that, you know, it wasn't cool to be a kid anymore. And I think that still like really holds true today with like day the music died. Yeah. Still see it today. Like so many brands that are marketed to young people are like adult clothes. And then there's this whole like beauty boom with Sephora and now it's all like overrun by teens who are using like anti aging serums and they're like 12. And so, you know, I.
James Harris
Too early.
Steph Yatka
It's cool.
Lawrence Schlossman
Getting all zempic now.
Steph Yatka
Girls, it's cool to be young. It's cool to be like a weird.
James Harris
Right?
Lawrence Schlossman
You should embrace the. Don't you have your whole life, your.
Steph Yatka
Whole life to be adult?
James Harris
Murder 500 teenagers to be one again? No, but like, crazy.
Steph Yatka
It's the best being young and having no responsibility. But you think it sucks.
Lawrence Schlossman
Rose colored lenses. Looking back, you don't know what you got till it's gone. Paradise. And they put up a mall.
James Harris
I know.
Steph Yatka
And we were hanging out in it. Yeah.
Lawrence Schlossman
And we're having the best.
James Harris
Well, while you were hanging out at Marc Jacobs and your parents were walking down Bleecker street on their section the city tour. Whatever. I want to ask about your dad.
Steph Yatka
Dad, right. Style icon.
James Harris
What's his name?
Steph Yatka
Walt.
James Harris
How did Walt, your father become a fashion Runway sensation who's giving Alex Konsani a run for her money? And does he also speak with a black sense?
Steph Yatka
After my dad walked in this fashion show, I swear to God, like less than 12 hours later, he was walking around in the hotel and being like, I could be with Gigi I could.
Lawrence Schlossman
Be with hell a man after my own heart, dude. And I was like okay than his stomach.
Steph Yatka
Yeah.
James Harris
He my dad, he's got a walk.
Steph Yatka
He's got a walk. He's got an aura.
James Harris
You can say he walks very still.
Lawrence Schlossman
You could put a he's or a farm.
James Harris
Put a martini martini on his head and wouldn't spill.
Steph Yatka
Yeah. My dad's always been stylish and I remember being a kid and I was like obsessed with the Spice Girls and he would always be like the chicest outfit you can wear is a Gap button down and pants like Sharon Stone. And I was like, yeah. And he was like, this is is chic.
Lawrence Schlossman
Explain like an adult. Don't have fun.
Steph Yatka
Yeah, explain this to me. Wear some affordable fast fashion Steve Madden platforms and zebra pants.
Lawrence Schlossman
Right.
James Harris
You know was are sure he was just trying to like steer you towards like the more affordable options.
Lawrence Schlossman
More mod or more modest.
Steph Yatka
No, I think he was just like cover up. No, he was like very like chic classics, you know. Like my dad's always been like an Armani guy. You like very simple, elegant, the best, you know, and so off duty model dressing.
James Harris
How many runways has he walked?
Steph Yatka
Just the one. Well, he walked okay. He walked the Chapova Loana show at London Fashion Week last September.
James Harris
Did he get flown into London for that?
Steph Yatka
Yeah, I mean we went. We made it into a family vacation. I wasn't like sponsor Walt's trip, right. Because my parents had never been to England or France. So then they went to London, they went to this show, they took the Eurostar, they went to Paris. I was so worried that they were going to be in Paris and get like totally lost or mugged because you know how your parents, they're just like, they don't know how to use Google maps. Like what's going to happen to them? They had the best time that only.
James Harris
Knows one direction down the Runway.
Steph Yatka
Walk right back. So you know, the Chipova Luana designers are my friends and we had always.
James Harris
Like, oh, he's a Nepo.
Steph Yatka
Nepo parent. He's a Nepo dad.
Lawrence Schlossman
Jesus, you hate to see it.
James Harris
And so I think cops mother Nepo babies.
Steph Yatka
He met them like we were FaceTiming over the holidays once and you know, I was like, say hi to my parents. They're like, oh, your dad because he has white hair, white beard, great head of hair. Great head of hair.
James Harris
What the hell?
Steph Yatka
And you know, very into clothes routine once. I mean just like a regular shampoo. Oh, I know he's born with it.
James Harris
Yeah, maybe it's Maybelline.
Steph Yatka
Yeah. No, but I don't know. What was I saying? So he. You're FaceTiming the designers, timing the designers. They were like, whoa, your dad has such, like, a vibe. And I will say, like, so much aura. I'm very lucky to have always had parents that were, like, supportive of my interests, you know, like, they knew I was into fashion. My mom got a WWD subscription in, like, 2000.
Lawrence Schlossman
Damn.
James Harris
Shout out white liberal parents.
Lawrence Schlossman
Yeah.
Steph Yatka
Like, they would drive me to the city. My parents would let me, like, skip school if I wanted to go to the Met. Like, I'd be like, I want to go see the Costume Institute. And they'd be like, we'll drive you. Or like, I want to go to this store. You know? Like, they were very supportive. So as I actually, like, skipping school. Yeah, no, seriously. Because they were like, you can't learn everything in a book, you know? Nope.
James Harris
You got books. Listen to podcasts.
Steph Yatka
I mean, I also just want to caveat this with, like, I was a real nerd.
James Harris
Oh, okay.
Lawrence Schlossman
So you're doing well in school. So they're like.
Steph Yatka
They were like, if you want trip one Friday a month and kind of, like, cut school and go do something, it's okay.
James Harris
Yeah. You're allowed Fire Hard Knock University.
Lawrence Schlossman
They were investing in your future.
Steph Yatka
Yeah. And it paid off, so. But then as I got successful or more in the fashion industry, they, like, cared more about designers and brands and, you know, like, read all my articles. My dad literally, like, prints them out. Like, there's, like, a binder of articles.
Lawrence Schlossman
That's awesome.
Steph Yatka
So he was into the Chipova Loena brand. As I got into it, they met him on a FaceTime, and it kind of became at first what I thought was a joke that they were like, your dad could be in the show. And I was like, that's so.
Lawrence Schlossman
No, we're asking. We're asking.
Steph Yatka
That's so nice. Like, you guys are being really sweet, but, like, like, you don't. You don't have to do that, you know?
James Harris
Could you lose 20 pounds?
Steph Yatka
He wore a custom look. Oh, I know.
Lawrence Schlossman
Does he still have the.
Steph Yatka
No, no. Because they kept it for, like.
Lawrence Schlossman
Okay. Archival purposes.
James Harris
What is homies at the Pub think of this?
Steph Yatka
I.
Lawrence Schlossman
You never been to England, dude at.
Steph Yatka
The local Jersey doesn't have at the Cheesecake Factory.
James Harris
At the diner. At the diner.
Lawrence Schlossman
At the bar at Houl.
James Harris
What is Homies at the Hool? Hands Think.
Steph Yatka
I think everybody was kind of like, what? Like, my mom was like, there they.
Lawrence Schlossman
Don'T understand gay dude.
Steph Yatka
They're like. They don't really get that. They don't really get it.
Lawrence Schlossman
Thought you were married to a woman.
Steph Yatka
He did a great job, and now he's, like, addicted to clout. To, like, Runway modeling. He.
Lawrence Schlossman
Is he.
James Harris
Does he have an agent?
Steph Yatka
No. He did call me, like, a couple of months ago and was like, so what do you think? Elite or img? I was like, nobody reach out to you?
Lawrence Schlossman
I need to book some gigs for the next.
Steph Yatka
So he really wants to keep. Keep doing it.
Lawrence Schlossman
Good for him.
James Harris
Yeah.
Steph Yatka
I guess I should be, like, more proactively helping him get gigs. But I also, like, it went right to his head.
Lawrence Schlossman
Yeah.
Steph Yatka
He was like, immediately, like. He did an interview with Vogue about it. He was all on Instagram.
Lawrence Schlossman
People were such an EPO parent.
Steph Yatka
Yeah. Like, it was like, you know, and he had the best time, and he loved it. And, like, thank you forever, Emma and Laura, for having him in the show. He went to the after party.
Lawrence Schlossman
Guest of honor, Walt, with so good hair.
James Harris
The most fun fashion homie party with is.
Steph Yatka
Yeah. Is my dad. Honestly, he loves to party. And so then when Liana was doing this sale, she was like, can your dad do it? And he did. And James was also there, and he loved.
James Harris
I learned everything I know from Walt.
Lawrence Schlossman
You and everyone else.
Steph Yatka
Yeah.
Lawrence Schlossman
Apparently taking the industry by storm.
Steph Yatka
And now he got, like, a, like, Chipova Loena fleece. Like, payment for the. Wears it. Yeah, he wears it all the time. And he's like, everyone in the neighborhood loves the fleece. And I'm just like, it's so sweet.
James Harris
I wore this to pickle ball.
Steph Yatka
Yeah. Honestly, wearing this to the bar to watch the Giants game, you know?
James Harris
Nice.
Lawrence Schlossman
Crying into the fleece.
James Harris
Yeah.
Steph Yatka
Yeah.
Lawrence Schlossman
Beautiful.
James Harris
James would like this. Speaking of continuing on with family, before you met the love of your life, your boyfriend, you're engaged to. Did you date in the fashion world?
Steph Yatka
No.
James Harris
Were you, like, church and state? I know. This is gonna be a nightmare. Yeah.
Lawrence Schlossman
Actively avoiding the cesspool or were they just, like.
James Harris
No. Straight guys.
Steph Yatka
Wasn't really meeting dudes at the fashion function. You'll be surprised to hear in the early 2000s, there wasn't a lot of.
James Harris
Like, eligible straight guys hadn't discovered. Yeah.
Lawrence Schlossman
You hadn't been given our voice and representation in this industry. Yeah.
Steph Yatka
Yeah. And I went to school in the city, so I just met a lot of other, like, weird dudes.
James Harris
Right.
Steph Yatka
You know, like, every guy's, like, going to the new school for creative writing or, like, playing. That's like, their band is playing at McKibben Lofts.
Lawrence Schlossman
Yeah.
Steph Yatka
It's like, a lot of that.
James Harris
A lot of. Yeah.
Steph Yatka
Yeah.
James Harris
Sorry, I don't want an sti. But your fiance, he's a butcher.
Steph Yatka
Yes.
James Harris
How much meat do you guys eat?
Steph Yatka
Here's the irony is I'm vegetarian.
Lawrence Schlossman
Whoa. How does that do? It's like Beauty and the Beast, dude. You would never. You would never think.
James Harris
Does he not eat meat? Because he's like, yeah, he would meet it out.
Steph Yatka
I think a lot of people are like, isn't he so sad when you go on these long trips? And I'm like, I know for a fact he's having a steak every day. The apartment is just filled.
James Harris
Yeah.
Steph Yatka
With meat product. Because it's like, he come back, there's.
James Harris
A film of grease on the walls.
Lawrence Schlossman
He's a meat locker, truly.
Steph Yatka
He's like, I don't really care. Like, I'm like, you cook whatever you want in our house. I'm not like, no thing in the fridge or whatever. But I just think he's very polite and also, like, all day, you know, you know, butchering or whatever. And so I think he's also like. Sometimes he's like, I just want to have a salad because I've had, like, a pork chop every day for lunch. Well, they make. They make, like, family meal. You know, sometimes if they have stuff they have to use, it's like, right.
James Harris
Not only, like, carrots at the butcher shop up.
Steph Yatka
Yeah. It's a. They have a restaurant, and, you know, you could have a carrot if you want. Yeah.
Lawrence Schlossman
If you're a.
James Harris
The other butchers will call you a pussy. It's certainly Walt homies at the hool.
Steph Yatka
You come for the meat and you say for the wine. If you're me, I just post up at the bar, and I'm having a glass of wine.
Lawrence Schlossman
Perfect.
Steph Yatka
That.
James Harris
You're nice. That your poison of choice? Vino. What grapes you fucking with right now?
Steph Yatka
I don't know.
Lawrence Schlossman
Pinot Noir?
Steph Yatka
No, I, like. I had a real. I don't remember. I had a really good bottle of wine. Wine. A glass of wine. Last night when I got home from.
Lawrence Schlossman
My great intel stuff.
Steph Yatka
Yeah, sorry, this is. This is.
Lawrence Schlossman
Thanks for nothing. It's cool. We're almost wrapping up.
James Harris
Red or white?
Steph Yatka
White. I like a sprightly, like, fizzy white.
James Harris
Ooh. I had a white lamb Brusco the other day. Oh, delicious.
Lawrence Schlossman
That sounds really refreshing.
James Harris
I'd never had it before.
Steph Yatka
Yeah.
James Harris
Steph, how much money did you make?
Steph Yatka
Like, good.
James Harris
Yeah. Not great. Good.
Steph Yatka
I feel like, like, are you making. Not to get to like the emotional part of this, but like, oh, here we go. I'm like, like I made all my money myself and that rocks. You know what I mean? Like I came from a working class family. My. My job dad was a famous model.
Lawrence Schlossman
Okay, relax.
Steph Yatka
But you know, like, I'm proud. When I started out and I made that 25 on that fashionist article, I was.
James Harris
You saw that check framed like I did it.
Lawrence Schlossman
She cast.
Steph Yatka
You know, like I was like, I'm a millionaire.
Lawrence Schlossman
You're self made is what you're saying.
Steph Yatka
Yeah, I'm happy. I, you know, I'm. I could always make more money.
Lawrence Schlossman
But you come a long way.
Steph Yatka
Yeah. And I think if I performs review grinded harder, I could make more money.
James Harris
No, you're grinding.
Steph Yatka
I'm grinding hard. But it is. I'm really learning.
Lawrence Schlossman
40 days abroad.
Steph Yatka
I'm really. It's about all the other little things. You know, you do a little spawn, you do a little campaign, you do a little, little.
Lawrence Schlossman
What are your perks? Like as the global fashion director at id?
Steph Yatka
They're pretty good.
Lawrence Schlossman
You know, free gear.
Steph Yatka
It's a little bit of free gear. Mostly I want to be on all the personal order forms. I don't do a lot of shopping. I like to just buy things directly from a designer.
Lawrence Schlossman
At wholesale?
Steph Yatka
Yeah, at wholesale or at a sample sale. Like I do a lot of sample sale shopping. A lot of real, real, real. A lot of real real. You got to be a smart shopper.
Lawrence Schlossman
But I feel like our audience are not even our. But like this. The fashion fans are like obsessed with like influencers get free. But what they don't realize is that the personal where you are shopping at wholesale for yourself, that's even better. That is.
Steph Yatka
That is when you've really made it.
James Harris
You want to know how you want. You want to know how I got that barn code?
Steph Yatka
Yeah, yeah. No, it's the personal.
Lawrence Schlossman
Orally personal orders, baby.
James Harris
Do you get a lot of free. That sucks. Sent to you.
Lawrence Schlossman
Really?
James Harris
Really? That's great.
Steph Yatka
I think like, the longer you do this, the more everybody knows you, the more they're kind of. Well, I don't know. I mean.
James Harris
Yeah, but then you get the Dear John email.
Steph Yatka
Yeah, right.
Lawrence Schlossman
Yeah. The biggest champagne problem is just mountains of crap that you're like, I don't.
Steph Yatka
There's definitely stuff that I'm like, it's not my aesthetic or like, you know, it's not for me. But I will say like, my mom is like, really? She gets. Oh, she's living it. But then she started really, like, I bought these shoes on the real. Real. And, you know, if your parents live in New Jersey, you just ship everything to New Jersey because there's no sales tax, so all my, like, guiltiest purchases are getting shipped to their house. And then I'm like, oh, do you want me to take you to brunch?
Lawrence Schlossman
Yeah.
Steph Yatka
Like, I'm such a good daughter, and.
Lawrence Schlossman
I just miss you so much.
Steph Yatka
Yeah. And by the way, can you bring the five boxes that came from the garage? Yeah. And now, like, my mom has, like, you know, all. And honestly, stuff that I would have kept, but I'm also, like, she raised me, so she's got, like, Fendi bags, Ford bags, whatever. And she. These shoes came, and she was like, well, they're my size.
Lawrence Schlossman
Oh, that's getting greedy.
Steph Yatka
Yeah. I was like, influencer mom, model dad.
Lawrence Schlossman
Yeah, there you go. Making the whole family in your image.
James Harris
Besides making personal orders on clothing and your dog and your wine and your vegetables, what do you let you spend your money on?
Steph Yatka
Vacations.
James Harris
Ooh, where are we? What. What was your last best vacation? Last great vacation?
Steph Yatka
In October, I went to Mayorca for two weeks, which was amazing. Like, kind of offseason. So you're getting a discount on the Airbnb right on the cliff, like, just in a tiny town that's, like, barely on the map.
James Harris
Do you see Rafael at all?
Steph Yatka
No, but I kind of, like, we were driving, and I was, like, looking out, you know, the Fiat window to be like, any. Are any of these. The Nadal compound, you know, but so nice. Like, I think if you work hard, you got to play hard. And when I. On vacation, I literally, like, yeah, the phone is off.
James Harris
What type of vacationer are you? Are you, like, a re. Read in the sun? Do you party? Do you adventure?
Steph Yatka
I was sort of. My fiance and I are sort of too good at active vacationing. Like, our last, when we went on. Yeah, we went to Iceland. We went camping in Iceland. We, like, traveled through Japan. You know, we love a vacation where you do a lot of stuff. But then I was like, we're actually getting too old for that. We need to start going on these vacations where it's like, you rent a nice house, you stay in a nice hotel, and you read in the sun. So that's kind of like what I'm trying to chilling transition into.
James Harris
What's your next vacation?
Steph Yatka
Oh, well, so planning a wedding, bad.
Lawrence Schlossman
Oh, right.
James Harris
Don't get married. Don't get married.
Steph Yatka
But planning a honeymoon.
Lawrence Schlossman
Yes. That's what you. That's the reward.
Steph Yatka
That's why you do it.
Lawrence Schlossman
Yeah.
James Harris
Where we thinking we're.
Steph Yatka
We're debating between, like, Morocco maybe Never been.
Lawrence Schlossman
Cool.
Steph Yatka
Didn't go on that celeron trip.
Lawrence Schlossman
Right, right.
Steph Yatka
Or another kind of like Japan Asia tour. Like, I've never been to Korea.
James Harris
Oh, you didn't get the urban invite.
Steph Yatka
Yeah, no, actually we were. At some point you're like, you're invited, but you're like, I need to stay home, right?
Lawrence Schlossman
No, totally.
Steph Yatka
Even to go to supreme for like two days and it's not that long of a flight. I was kind of like, oh, like, this suitcase comes out. You know, you just kind of like, you get a little crusty and it's like, I miss my house. I miss my coffee shop. Like, I miss just like walking around Brooklyn. But so, yeah, the comforts of home. The comforts of home. So we're debating that and I'm really.
James Harris
Excited to like, what if you honeymoon in Brooklyn?
Steph Yatka
Yeah, honestly, it would be nice.
James Harris
Rent out the Anora mansion.
Steph Yatka
Oh, not a bad idea.
James Harris
Honestly, terrible ide.
Steph Yatka
Well, I'm just like, ready, you know.
James Harris
We honeymoon in Sheepshead Bay.
Steph Yatka
Yeah, it's nice there, I think.
James Harris
Sheep's Head Bay or Brighton Beach, I guess.
Steph Yatka
Yeah. Just like all of South Brooklyn. During the pandemic, there was really a moment where I was trying to convince Aaron, my fiance. I was like, we should move here because this is nice.
James Harris
Right? Let's go to Sunnyside.
Steph Yatka
It's the New Jersey of Brooklyn, you know?
Lawrence Schlossman
Yeah, totally.
James Harris
It's near the Brooklyn Chinatown. Great food. How much have you spent on clothes in your lifetime?
Lawrence Schlossman
The limit does not exist.
Steph Yatka
I try to be like a smart shopper. I don't think I've spent seven figures. Cuz I turn. I turn things around a lot, you.
Lawrence Schlossman
Know, one in, one out type deal.
Steph Yatka
Yeah.
Lawrence Schlossman
And yeah, six figs, though.
James Harris
Easy, easy, easy.
Steph Yatka
In my lifetime.
James Harris
Yeah.
Lawrence Schlossman
Of course, the limited two adds up.
Steph Yatka
Yeah. No, it's true.
James Harris
Steph, as a fashion star, as everybody, everyone's favorite global editorial director, homie. We would love to know after spending over two hours together just talking. So fun shooting the talking Johns. Last question for you as an editor, we would love to know, do you have any constructive criticism or feedback you would like to give us?
Lawrence Schlossman
Go off.
James Harris
Yeah, get your editing. Put your editing hat on.
Lawrence Schlossman
Yeah, direct us.
Steph Yatka
I mean, I think you came really prepared with the questions. So, like, points for that research. Research.
James Harris
Too prepared.
Steph Yatka
No, you've done good research. I think the thing that's always hard with a podcast is like, you just want to keep yapping.
Lawrence Schlossman
You never want it to end.
Steph Yatka
You never want it to end.
James Harris
What do we. What do we not touch on that? You want to talk about?
Lawrence Schlossman
Yeah. What do we miss?
Steph Yatka
No, we hit a lot of good.
James Harris
Yeah, we talked.
Steph Yatka
We hit a lot of good points. I'm like, I actually don't know about anything else.
Lawrence Schlossman
We have all the questions so that there's never a lull, there's never a downer, like, because we could be riffing and. And. And yapping, but, like, I don't hear more about Walt.
Steph Yatka
Yeah, yeah.
Lawrence Schlossman
Can Walt come on the show? Is he available?
Steph Yatka
He would.
Lawrence Schlossman
I don't know if he's, like, busy walking.
Steph Yatka
So honored to meet you guys. I mean, he was like, loved meeting James.
Lawrence Schlossman
Oh, I'm sure. Quick friends.
Steph Yatka
Yeah.
James Harris
I asked him. I was like, bro, any tips from a experienced Nepo Dad. Famous model.
Steph Yatka
Yeah. Well, your walk was very unique. Yes.
Lawrence Schlossman
It was the Balenciaga walk.
Steph Yatka
Yeah. I believe almost like. Yeah. Getting into the character.
Lawrence Schlossman
It was troll, like.
Steph Yatka
Yeah.
Lawrence Schlossman
I would say. Yeah. In a positive way.
Steph Yatka
No, I think you guys do a great job. I love listening to the pod.
James Harris
Thank you.
Steph Yatka
Big fan. I listen to Lori, her Schleifer.
Lawrence Schlossman
Oh, the best.
Steph Yatka
Yes. Queen.
Lawrence Schlossman
Queen.
James Harris
Have you ever met her or have you been to her?
Steph Yatka
I've been to the store. I love the store because Aaron's from Long island by there, so it was like, you come to my house, we're going to Garden State or Riverside Square. You go to Aaron's house, we're going to her Schleifers and Americana.
James Harris
Clearly, his profession of being a professional meat slinger has not rubbed off on you necessarily, because you're a vegetarian. Has. Have you and your fashion sense rubbed off on him?
Steph Yatka
Yeah.
Lawrence Schlossman
What does he.
Steph Yatka
I get him stuff.
Lawrence Schlossman
Oh, yeah, yeah. That's fun. He's dress up.
Steph Yatka
He's getting into it in a way. But I do think, like, we both have a healthy respect for each other's jobs. It's like, I don't need to get too in the woods, you know, Like, I don't need to know, like, everything. And he's like, I don't need to know. Know all this stuff, which I think is, like, important in a relationship is you kind of need to be able.
Lawrence Schlossman
To, like, what brands does he like? Like, if he. If we.
James Harris
If we were.
Steph Yatka
Well, I mean, as a butcher, he's like, head to toe, car, heart.
Lawrence Schlossman
Oh, right. Because he actually is working.
Steph Yatka
Yeah.
James Harris
Yeah.
Steph Yatka
He's working.
James Harris
He's a bar coat made from.
Steph Yatka
No, but he needs, like, I was like, that's why it's two nights.
Lawrence Schlossman
Yeah. Can't be cutting up meat in that.
Steph Yatka
Yeah.
James Harris
Does he come home, look, like, splattered in blood and just look of. Look sick. Honest.
Steph Yatka
He will change at work before he comes home because how respectful. Yeah, but I think, like, him and all of his colleagues do, because it's like, the situation is bad, but he'll bring the dirty clothes home. And then our dog's kind of like.
James Harris
Oh, yeah, Blood core.
Steph Yatka
I'm like, right to the laundromat.
Lawrence Schlossman
Yeah.
Steph Yatka
With that.
James Harris
That's a tread for you.
Steph Yatka
He's got some Dre's. He's into Dre's. He. You know, someone we didn't talk about, but we love angelo Arusha from 4S Designs. We have a lot of 4S Designs. He was wearing it this morning. He loves, like, all of Kiko's, like, pants and shirts and jackets. I think, like, Kiko good style icon. Like, he saw Kiko wearing a Charvet shirt. So then Aaron was like, I'll get a Charvet shirt. You know, nice.
Lawrence Schlossman
Hit ebay.
James Harris
That's a good. That's a good guy to look up to.
Steph Yatka
Totally Kiko style. I try to take style cues from Kiko, but it's like, I've heard that.
James Harris
Kiko listen to the pod.
Steph Yatka
I'm not that cool. Hey, Kiko.
Lawrence Schlossman
Hey.
James Harris
What's up, Steph? Where can the kids follow you? What? Would you like to plug the floor? Floor is yours.
Steph Yatka
Follow. I underscore D IG magazine. I met Sef Yatka. I'm hanging out in the city.
James Harris
Both must follows.
Steph Yatka
Yeah.
Lawrence Schlossman
Hanging out in the city. What do you like? You want people to approach you?
Steph Yatka
I don't know.
Lawrence Schlossman
Okay, you said it.
Steph Yatka
No, I do think it's nice. Like, if you see me at a fashion thing, come say hi.
Lawrence Schlossman
Oh, yeah, for sure.
Steph Yatka
You know, not like, if I'm walking my dog, you see me walking my dog, pretend I don't exist.
James Harris
Yeah, yeah, yeah, yeah.
Lawrence Schlossman
Leave her alone.
Steph Yatka
You know? But I love to meet people who are into fashion and who want to.
Lawrence Schlossman
Get into it, and you want to meet some fans.
Steph Yatka
Yeah, but people who are like, yeah.
James Harris
Issue on newsstands now. Would you prefer they sign up for the newsletter or follow on social media?
Steph Yatka
Both.
James Harris
Well, okay.
Steph Yatka
And issue on newsstands now.
Lawrence Schlossman
Two thumbs.
Steph Yatka
Yeah.
James Harris
True. All right, Steph. Thank you.
Lawrence Schlossman
Thank you.
James Harris
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James Harris
The numbers look good Brad.
Lawrence Schlossman
You're on mute.
Steph Yatka
Switch from cable Internet to ziply Fiber and get more of what you love for $65 less per month than cable@ziplyfiber.com.
James Harris
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Podcast Summary: Throwing Fits – Episode: The Steff Yotka Interview with Throwing Fits
Release Date: April 16, 2025
In this engaging episode of "Throwing Fits," hosts James Harris and Lawrence Schlossman delve into a comprehensive conversation with Steph Yotka, the Global Editorial Director of ID Magazine. The discussion navigates through Steph's extensive career in fashion media, her distinctive personal style, memorable experiences at major fashion events, and her insightful perspectives on the evolving dynamics of the fashion industry.
[01:03] James Harris: The episode kicks off with an improvised rap celebrating Steph's professional achievements, setting a lively and creative tone for the interview.
[01:48] Steph Yotka: Steph appreciates the hosts' creativity, especially their mention of "babka," her favorite food, highlighting her personable nature.
[02:16] Steph Yotka: Steph discusses her love for layering garments, typically wearing at least two shirts, blazers, and sometimes skirts over pants. Her wardrobe is a testament to her passion for fashion, showcasing high-end brands and a penchant for overlayering.
Quote:
“[02:53] Steph Yotka: Usually I have like, at least like minimum two shirts on. Like a T shirt and a flannel.”
[03:14] Steph Yotka: She elaborates on her extensive collection, mentioning owning over 6,397 pants from the News showroom and a variety of vintage accessories. Her dedication to fashion is evident in her meticulous style choices and brand loyalty.
[07:30] Steph Yotka: Steph recounts attending the Supreme Store opening in Miami, describing it as a unique and vibrant event different from previous Supreme gatherings. The atmosphere was filled with skaters, artists, and friends, fostering a sense of community and creativity.
Quote:
“[07:43] Steph Yotka: It was so fun. I'd never really been to Miami before… very different vibe to Supreme. Different energies.”
She highlights the screening of a new skate film by Bill Strobe and the friendly interactions with young skaters and creatives, emphasizing the event's collaborative spirit.
[13:01] Steph Yotka: Steph outlines her responsibilities at ID Magazine, overseeing the editorial tone, vision, and managing a global team across London and New York. Her role involves both strategic oversight and hands-on involvement in content creation.
Quote:
“[13:03] Steph Yotka: I'm sort of responsible for all of like, the editorial tone and vision of id.”
She emphasizes the balance between leadership and autonomy, ensuring that her team maintains a cohesive brand identity while encouraging creative freedom.
[15:01] Steph Yotka: Discussing the relaunch of ID Magazine, Steph emphasizes the strategic integration of digital and print media. She draws inspiration from ID's earlier editions, focusing on creating content that is both visually appealing and information-rich.
Quote:
“[22:53] Steph Yotka: We spent a lot of time looking at Terry's ID from the 80s and 90s… how some of the earliest versions of the magazine were like, they were just so, so much information.”
Steph advocates for print media's enduring value, ensuring that each issue is filled with curated content that remains relevant over time, unlike the fleeting nature of digital media.
[25:30] Steph Yotka: She reflects on her favorite aspects of the ID relaunch, particularly the process of selecting the cover girl. Collaborating with casting director Jen Vendetti, Steph shares how they received over 800 submissions and ultimately chose Enza from Ohio, commending the young contestants' optimism and drive.
Quote:
“[25:55] Steph Yotka: The coolest part of this relaunch for me was, like, the concept of how we found our cover girl…”
This segment underscores Steph's commitment to discovering and promoting new talent within the fashion industry.
[63:52] Steph Yotka: Offering guidance to aspiring writers and fashion media professionals, Steph emphasizes self-education, relationship-building, and maintaining passion. She advocates for versatility, encouraging individuals to develop skills across various content platforms rather than confining themselves to a single specialization.
Quote:
“[64:19] Steph Yotka: I think you have to teach yourself how to be an expert… fashion is a human industry. You need to, like, know the people, understand the dynamics, be personable.”
Her advice highlights the multifaceted nature of the fashion media industry and the importance of adaptability.
[44:45] Steph Yotka: Steph shares her approach to balancing a demanding career with personal life. Despite the exhausting nature of constant travel, she finds solace in hobbies like macramé and spending quality time with her dog. Her strong support network of friends and colleagues further aids in maintaining this balance.
Quote:
“[44:35] Steph Yotka: Like when I'm not doing it, I just, like, peacefully in my little… just chilling transition into.”
She underscores the significance of having a supportive community to navigate the high-pressure environment of fashion media.
[83:16] Steph Yotka: Steph offers a critical analysis of current trends in fashion media, pointing out the overemphasis on creative director changes and the dominance of mega brands in shaping industry conversations. She champions the need for more coverage of independent designers and emerging brands that bring unique aesthetics and innovation.
Quote:
“[81:50] Steph Yotka: … there are always a story. … but what about all of these people who have built these, like, amazing businesses…”
She advocates for a more inclusive and diverse representation in fashion media, moving beyond the high-profile narratives to spotlight the grassroots and emerging talents.
Throughout the interview, hosts and Steph engage in playful banter, discussing fashion shopping habits, personal anecdotes, and humorous interactions. These moments add a relatable and entertaining layer to the conversation, showcasing Steph's down-to-earth personality despite her high-profile role.
Example Quotes:
“[73:26] Steph Yotka: I was like, here's where things went wrong and here's what we're going to do in the future.”
“[102:42] Steph Yotka: It was, like, we sent him on a little trip, and he came back wearing the chipova loena fleece.”
As the podcast concludes, Steph commends the hosts for their thoughtful and well-researched questions. She encourages listeners to follow her on social media and subscribe to the ID Magazine newsletter to stay updated with her work and the latest trends in fashion media.
Final Quote:
“[128:52] Steph Yotka: I think you’ve done good research. Points for that research.”
Overall Summary: This episode of "Throwing Fits" offers an in-depth exploration of Steph Yotka's illustrious career in fashion media, her distinctive personal style, and her strategic vision for ID Magazine's future. Through candid discussions and insightful revelations, listeners gain valuable perspectives on navigating the fashion industry, balancing a high-pressure career with personal life, and the ongoing evolution of media consumption in the digital age. Steph's enthusiasm for discovering new talent and her critical stance on industry trends make this interview a compelling listen for fashion enthusiasts and aspiring media professionals alike.
Notable Quotes:
Steph Yotka on Print Media:
“[22:53] Steph Yotka: We spent a lot of time looking at Terry's ID from the 80s and 90s… how some of the earliest versions of the magazine were like, they were just so, so much information.”
Steph Yotka on Career Advice:
“[64:19] Steph Yotka: I think you have to teach yourself how to be an expert… fashion is a human industry. You need to, like, know the people, understand the dynamics, be personable.”
Steph Yotka on Work-Life Balance:
“[44:35] Steph Yotka: Like when I'm not doing it, I just, like, peacefully in my little… just chilling transition into.”
Steph Yotka on Fashion Industry Trends:
“[81:50] Steph Yotka: … there are always a story. … but what about all of these people who have built these, like, amazing businesses…”
This structured and detailed summary encapsulates the essence of the podcast episode, providing a comprehensive overview of the key discussions, insights, and memorable moments shared by Steph Yotka and the hosts.