← TikTok Shop Insiders
Loading summary
Transcript179 lines
- [00:01]
A
Welcome to TikTok Shop Insiders podcast, Your source for actionable news, trends and strategies. If you want to build a thriving brand or Creator presence on TikTok shop, this is your essential listen. Let's get started. All right. Hey everyone. Welcome to TikTok Shop Insider podcast, your source for the latest news and strategies for TikTok shop. I am your host, Ivan, and we have a very special guest today, a seasoned, successful TikTok shop affiliate, Gwen. How you doing, Gwen?
- [00:33]
B
I'm good, I'm good. How are you?
- [00:35]
A
I'm doing well. All right, well, I'm very glad to have you. You know, one part of this podcast is reaching out to affiliates, right? Successful affiliates and really sharing their story and most of all, really sharing the strategies and, you know, things that work for them for, for, for being a TikTok shop affiliate. Right, right. Most of the affiliates out there, they're giving it their best. They're, you know, editing scripts and making videos and there's nothing to pop. Right. Nothing hits. Right. So you, you know, after being connected, you have multiple hits, right. Multiple videos that are doing well. So there's some kind of recipe that you're doing that's working. So really just wanted to uncover that. So, yeah, welcome to the show. We also, we always like to start with a little bit of background. Right. How did you start, what was life like before TikTok shop? Like, what were you doing? How did that look for you?
- [01:27]
B
So before I. I'm a college student, currently am, I had like went to school full time, had like a part time little internship job that was paying me like 15 an hour. And I knew I always wanted to like be my own boss though. I know I wanted to be an entrepreneur. I've always been looking for ways to like make money online. So I came across like a YouTube video and it was like, about TikTok shop. This was like back in January and it was like this girl made $50,000 from one video. And I'm thinking like, what, what do you mean? Like, is this all profit?
- [02:08]
A
Yeah.
- [02:09]
B
And so at first I actually didn't do it because I was like, I don't really want my face on camera. I've never been one to be on social media posting a bunch. Like, I just. And I knew TikTok, it didn't just go to your friends. Like, it goes to everybody. So I was like, I don't know about that. So did some more research on some other make money online type things. But then I saw another video pop up and by the same YouTuber. And I was like, okay, I'm just gonna jump in.
- [02:40]
A
I'm just gonna do it, give it a shot.
- [02:42]
B
Yeah. So in February or at the end of the January is actually when I posted my first video. And I mean, I really just wanted to make like what I was making at my job if not. And it became I made a thousand times that.
- [03:00]
A
Right. So that first video, did you get success off that first video or like kind of. What did that look like to that maybe? What was that rough portion to first success? What did that look like?
- [03:11]
B
So I think like my, like my. One of my first 10 videos actually.
- [03:17]
A
Wow.
- [03:18]
B
It wasn't like crazy viral, but like over time enough to get hooked.
- [03:23]
A
You're like, oh crap, there's something here. I got X thousands of views. I got some sales. Right.
- [03:28]
B
So you're like, yeah, like it was, it was a slow grower. One of them were like slow growers were like like a month or two. It was like at 100k. But I, even though those first videos didn't blow up, I made like a couple cells, like my third, fourth video.
- [03:42]
A
So. Got it. Okay, so. So you thought a little bit of like a breadcrumb of success. Right? And you're like, okay, let me follow this trail. And it's like, okay, so now you're creating those videos, you're getting those breadcrumbs. Like, describe to me like your first big win. Like how. What did that look like when you're like, wow, like eye opening, call mama type stuff. Like, how did that look?
- [04:05]
B
So I want to say a month later. It's funny because TikTok shop was a lot easier back then. Whereas I made sales even if I didn't go crazy viral. So.
- [04:17]
A
Right.
- [04:17]
B
My first viral video was with actually with a water flosser. A guru Nanda water flosser, which they didn't have that. They actually don't have that version in stock anymore. But it was a comment reply. It was crazy because I'm like looking back now, I'm just like, how did that video blow up? Like, this is not even my style now. Like. But I don't know, I just, I. I'm one who looks at my sales a lot and I just noticed the views kept going up and like the sales kept going up. I was getting like a sale like every 10 minutes gets addictive. Yeah. And at the end of the day I was at like $500. I was like, oh my God. So unfortunately that water flosser went out of stock and they never restocked So I, I like, I never made as much. I didn't make nearly as much as what I would have made because it went out of stock like the second day. But I think that video peaked at like 500k, so that was like my first borrow.
- [05:19]
A
So the first couple, you're. Oh, 500k that 500.
- [05:23]
B
Oh, wow.
- [05:24]
A
Okay. That's huge. So 500k in sales or affiliate commission?
- [05:27]
B
Oh, no, no, no.
- [05:28]
A
I'm sales. Oh, views. Okay. Wow. Okay. Yeah. Okay, now got on the same page. Okay, so 500k and then do you mind sharing like GMB and affiliate commissions, roughly about 500k views estimates. Fine.
- [05:41]
B
You don't think of exactly like this many. Go. I think it was about 3k. Like I said, the video, the product ran out of stock.
- [05:50]
A
Yeah, it limited, right?
- [05:52]
B
Yeah. So I know, I don't know how much GMV that is, but did the.
- [05:57]
A
Brand do anything at that point? Like, did they put spark ads? I mean, I know it's fresh. Back in the day. It wasn't a conversation to be had or is it just kind of organic?
- [06:05]
B
No, I had. Everything was organic. I had reached out to the brand, but they just weren't responding to me.
- [06:11]
A
So, I mean, it goes both ways, right? You reach out to the brand, they're not responsive. And then brands reach out to affiliates and network, they're not responsive.
- [06:18]
B
So.
- [06:18]
A
Yeah, cool. Like, so with the big win, right, you TikTok affiliates and selling and TikTok affiliate videos. Like, there's ups and downs, right? You're, you're, you're at a high and then inevitably you're like reaching that high. You want to get that high again, right?
- [06:34]
B
And there.
- [06:34]
A
So you have lows, right? So it's like you're creating these videos and they're not popping off, right? So it's kind of like what are those, like, challenges that you've experienced, right? You had that high. Now you're like creating videos and it's not popping off. Like, what are like in those times where you're posting and posting and not getting any views or getting limited, you know, 300 views. Like, what do you kind of tell yourself in that moment in time? Like those, those tough moments? How do you get past them?
- [06:57]
B
So the thing with marketing, I'm actually a marketing major, so kind of goes hand in hand. But the thing with marketing is like, you have to find different angles. Like, it'll constantly be. You'll constantly be testing different ways to do this specifically with TikTok shop different ways to make videos. Like okay. This product has a bunch of benefits. Like, instead of talking about all the benefits in one video, you can literally take each benefit and make it its own video or angle. So you kind of just have to keep. I just go back to the drawing board, like, and I just think of it like that. Okay, that angle didn't work. Let me try this angle. I'm on Calidata. A bunch, like, okay, I can tell you a lot about what niche is and what angle is.
- [07:41]
A
Angle. What niche.
- [07:43]
B
Yeah. So just going back to the drawing board, just researching, kind of taking viral videos, taking. Not just recreating them and taking them 100%, but, like, okay, how could I add on to this and make it better?
- [07:58]
A
So your spin. Yeah, yeah.
- [08:00]
B
So it's just. You have to find a different angle. You can't get. You can't get. You know? Yeah.
- [08:05]
A
So that's your. Like. But, you know, my conversations with affiliates, the biggest thing is, like, they make like, 50 videos and it's getting 300 views. Right. So it's actually going through the act of making the videos and getting discouraged from making the videos. Like, I'm sure. Correct me if I'm wrong, I'm sure you see that. Or how did you get around that? Did you do, like, a certain amount of videos per day? Did you commit? Or is it just your personality? Like, I need to get this and figure it out. Like, how did you kind of. Yeah. Kind of go, like, the number of videos route. Like, figure that out.
- [08:36]
B
Yeah. So honestly, I. I've been lucky where I don't think I've ever had an account where, like, I'd only. I just consistently get 300 views.
- [08:47]
A
Yeah. Okay.
- [08:50]
B
I mean, I. It's kind of the same thing. You have to kind of try different angles. And I, you know, I coach a lot of. A lot of affiliates.
- [09:00]
A
Yeah.
- [09:00]
B
And most of the time, I can say it is a you, because I'll notice after I give them feedback, they might at least get a little bit more views if. Yeah, a lot than what they used to get it. Oh, a lot of times it's the hook. The hook has to be good. A lot of people overlook that. But, I mean, usually, if you want, I'm a bit. And I'm a big analytical person, so I actually look at the analytical side of my videos a lot. So, I mean, if the average watch time is down, like, if it's not over, like, four, five, pushing five, six seconds, most likely your hook was bad.
- [09:40]
A
So, you know, very cool. Or like, that's a great piece of information. Right. So like when you talk about analytics, you talk about the first four or five seconds. What other analytics items do you look at? Right. To kind of improve your, your videos.
- [09:55]
B
Yeah. So they also tick tock kind of like shows a graph where it, like it shows the. As far as viewers, where you're. Where most of your viewers dropped off.
- [10:10]
A
Yeah.
- [10:11]
B
So I used to look at that and be like, okay, most of my viewers started dropping off at eight seconds.
- [10:18]
A
Yeah.
- [10:18]
B
Like maybe let's change that clip at like six seconds.
- [10:23]
A
Okay, so you're gonna repost that same clip but a new edit of that.
- [10:27]
B
Well, no, I'll. Because you never wanna like repost that. Yeah, I'll like refilm it again.
- [10:32]
A
Got it.
- [10:33]
B
But instead like change up something that I said. Yeah.
- [10:35]
A
Make it more engaging at that eight second mark. Right, Right.
- [10:39]
B
Yeah.
- [10:40]
A
Okay, Very cool. Very cool. I like that insight. And then I mean my interpretation of what you were saying was like, you know, you have a very, you have a marketing background so that's maybe brings you most of the way there. Right. So it's.
- [10:51]
B
Yeah.
- [10:52]
A
Having that marketing mentality, knowing what sells at the end of the day. Right. You kind of have a better idea, I guess, versus someone who's not. Right. You have your experience in schooling, et cetera. And then also like your analytical background, taking a look at the numbers and really looking at where's the drop off or where's, you know, where's the hook? Yeah. Where's that 4 to 5 second mark where I need to capture them and really paying attention to that. So I love that, I love that. Do you concentrate on visual hooks at all or is it kind of more like copy and script?
- [11:22]
B
So sometimes I actually do. I find that like if you can do it, a text hook, which is like text on screen where you're not giving everything away about what you're about to talk about, but you're like giving enough to where someone is curious. And then you do the visual hook and the verbal hook. Usually that's like, that's the sauce but recipe. Yeah, I mean me, I don't really do. I don't really focus on visual hooks too much. Honestly.
- [11:50]
A
That's just what I've been looking at lately. I don't know, I've been drawn as my, you know, studying of affiliate videos. I've been noticing more visual hooks. Right. Because it is a visual platform. Right. You kind of scroll stopping stuff and I don't know, maybe it's just like where my mind's going right now, but Just wanted to ask how you're doing approaching visuals. Cool. So you had the Guru Nanda success, right? What are some other big successes that you would consider of that stick out in your mind? Like what are some products or how did the video preparation develop? Like, tell me about like some of your other big successes.
- [12:23]
B
I went viral with Lenovo earphones, hair trimmers. Just recently, actually just went viral with Nello yesterday. What else? The mother, I want to hear your story. Mom, I want to hear your story. Dad, I want to hear your story. Yeah, Overthinking book mints. Wow.
- [12:46]
A
So you're all over most of the people I've talked to. It's kind of like the genre, right? It's like skin, food, etc, but you're all over. So I love that. That's pretty awesome. You got a wide range of things, right?
- [12:58]
B
I mean, honestly, I did a lot of research at the beginning. I followed a lot of like Tik Tok growth people.
- [13:09]
A
Yeah.
- [13:10]
B
Basically give out tips on, you know, how to go on Tik Tok, how to get more engagement and stuff. I did a lot of studying on Tik Tok shop videos. Like, okay, what made this hook good? Like, I didn't just take one hook. I took. I mean, not one. I didn't just take one course. I took like a lot. Of course. I was in a lot of communities and everyone wants to talk down on paying a. A community, but a lot of these people, like, some of these people are better than you. Some of these people find out that maybe you wouldn't know if you weren't in a community. Yeah, they have. If the community is good, they have live calls with guests that they bring on. And so I mean, I kind of just. I also kind of am just gifted as far as like creativity with videos.
- [13:56]
A
Yeah. I have a knack for how it views and everything.
- [13:59]
B
Right. And I mean, once I find like a viral video, even if it's. It could be mine's or someone else's. Like, you don't. Yes, you can recreate that video, but like, you don't have to just recreate that video with just that one product that they were using. Like.
- [14:14]
A
Yeah, that.
- [14:15]
B
And apply that to like multiple products and. Yeah, that's. I've been doubling down on that method a lot lately and I mean, it's been working for me.
- [14:23]
A
So I love it so much in there that you said that I want to pull out. Right. It's like I call like your student of the game. It's not just like one layout. One you Know, structure that works and you're trying it and you're exhausting. It's like you're, you have, you know, like you said you have a wide range of courses that you took or like, you know, teachers that you learned from. You know, you also took styles that worked for one product and tried them across multiple products. Right. So it's really student in the game and kind of dedicated to getting it. It's showing for sure. So I love that. Very cool, very cool. So I guess like, you know, definitely great success on that aspect. What do you kind of have in store? Right. Like what, what has like TikTok provided you? Right? Like yeah, obviously like you know, there's, there's money involved but like what are, what, what doors has it open? Like what's kind of next steps for you?
- [15:16]
B
I'll say the biggest thing as far as like next steps will be my community, the community that I'm in. Social club. We, we're expanding, we're starting to bring on brands with retainer deals. So now I'm managing campaigns for those brands. We're looking to kind of move forward to like more of a high ticket model where it's like we just bring a bunch of brands in also brands off that maybe don't have a TikTok shop yet. Also kind of expanding that community. For me personally, I mean I'm just, I've taken on more retainer deals.
- [15:57]
A
Yeah.
- [15:57]
B
Myself, I used to not be open then to them too much but I think especially because I graduate this December and I'm like, I want to keep doing this full time. So I mean, why not?
- [16:12]
A
So that's like you already have the proof, right. Of your sales.
- [16:16]
B
Right. And so it's like, I'm not going to say like I've peaked but I mean I just kind of keep doing what I do. Always be a student of the game. Like even though I'm pretty good at what I do. Like I'm, I believe like no matter how good you are, you should never be above education.
- [16:35]
A
So for sure like stay hungry. Right?
- [16:37]
B
Yeah. Like I'm always looking for new people to learn from.
- [16:41]
A
I love it. Regarding the retainer deals, it's flat fee plus commission. Like I've always wondered. Right. On the brand side we always reproach affiliates and hasn't been great success. Right. Because I don't know, maybe it's just a numbers game but like how has your, you know, the, the videos that you make, let's call it like 10 videos for X number of dollars. How have those performed versus kind of like your more. That's a regular TikTok shop commission deals.
- [17:10]
B
Yes. So I actually I was into retainers that I unfortunately had to pull out of but the second one that I filmed actually it was going viral.
- [17:20]
A
Wow.
- [17:21]
B
Okay.
- [17:21]
A
So there is opportunity there.
- [17:23]
B
Yeah. So I mean the thing with retainers is you don't just want to, you want before you secretarian to ask yourself, okay, like is this truly something that you see going viral on Tick Tock?
- [17:36]
A
Yeah.
- [17:36]
B
Because I mean unfortunately a lot of them are supplements and a lot of these supplements do the same thing and it's like, okay, well how's this little supplement company that's just starting out competing with somebody like micro Ingredients and Nello. So that's something you have to take.
- [17:54]
A
Do you really believe in the brand? Do you really believe in the product? Right. And it kind of shows in your video. Right?
- [17:59]
B
Yeah. So that's, I mean because you're expected to generate some type of profit. So of course this is something you have to think about.
- [18:07]
A
Right.
- [18:08]
B
But I kind of got.
- [18:14]
A
No, no worries. It's just like your, your brand deals, you have to just be kind of tied into it really morally, if you will, or kind of all the way in versus just something you, you, you want to get a check for. Right?
- [18:26]
B
Yeah. And even I actually I'm in like a mini training course for people who come and do retainers with us where it's like me personally, I like to do like a research type of sheet. So I'll put down. Okay, this is what the product does. I'll go and look at reviews. What are the reviews saying? What are the people saying that they actually like about this product? Whether it be Amazon, Tik Tok shop. I'll go and look at other videos on TikTok. It doesn't matter if it has a link on it, you know, save those videos. Maybe there's something that I could recreate and make better.
- [19:02]
A
Yeah.
- [19:03]
B
You know, so that helps a lot too where it's like, especially if you're going to take on multiple retainers and me personally.
- [19:11]
A
Yeah.
- [19:11]
B
Still in school, I don't want to spend too much time on oh, what video am I going to make today?
- [19:16]
A
Right.
- [19:16]
B
Oh, typically like I'll have all of that stuff planned out. My inspiration videos like I'll be. No, I'll know. I'll either know I'm going to be making before I go into it or it won't. It's not going to take me too long because I have that sheet there Got it.
- [19:31]
A
Cool. So you do a lot of preparation. All goes goes back to like the student of the game stuff. You like to be prepared, so I love that. So we're approaching like our, you know, rapid fire round. I'm just going to fire off some questions, just answer thing that comes to your mind. But what are the top three products either GMV wise or kind of that stick out in your mind that like you know, for success or what are the top, top three products that you kind of remember in your journey?
- [19:56]
B
The mints, the mom. I want to hear storybook. What's another one? Probably the hair trimmer.
- [20:08]
A
Yeah, very cool. Yeah, those are all great products. What's your biggest GMV generated in the day?
- [20:17]
B
Gmv? I don't know gmv. I know it's been over five figures. I know how much commission I made in a day.
- [20:26]
A
Yeah.
- [20:26]
B
What's that, like 4, 300.
- [20:29]
A
Nice. That's one day. It's like, oh my God. Yeah, you celebrate or something, right?
- [20:35]
B
Yeah. That's when I was like, okay, this is insane. Like I've had a couple viral videos before but I'm like, especially the product. It was mint, it was mouth watering mints and I.
- [20:44]
A
What was it? Mouth watering mints.
- [20:46]
B
Yeah. The brand is called Flint Mints.
- [20:49]
A
I've been seeing that one. But awesome. What's the product do?
- [20:55]
B
It's basically for people with a dry mouth or dry throat or maybe not a medication. Like it's supposed to make your mouth water more than normal.
- [21:05]
A
Yeah. How many videos do you post per day? And if not per day, per week?
- [21:11]
B
I try to post three a day.
- [21:13]
A
That's your goal?
- [21:14]
B
Yeah.
- [21:15]
A
And then if you don't do it, you don't kill yourself over it. Do you do like six the next day or just kind of like try to do three a day?
- [21:22]
B
Oh no, just three a day. Sometimes if I have like, like back in June I was killing it. I was like I would take a little time off, you know, I definitely don't on myself.
- [21:33]
A
Okay. Would you say like you notice success with the more videos you make?
- [21:38]
B
Right.
- [21:38]
A
So let's say you take time off, do you and then you get back on. Like do you success these like the more videos you create, the more success there is, would you say? Or you know, how's that balance for you?
- [21:49]
B
So I will say that that is the case because as far as the amount of videos you make, you're, you're naturally going to get better. You're naturally going to become more comfortable in front of the camera. But I don't think it's like, it's like anything with like the tick tock algorithm. I just think that's, that's just how it works. But also you can't just make videos. Find out. A lot of my students do this. They just make videos.
- [22:16]
A
Yeah.
- [22:16]
B
They don't go over and analyze. They don't go over and analyze because it's like, oh, this mistake here, you didn't actually tell like you didn't express the pain points here. Like. Yeah, so it's like it's, you make videos and then like be a student, you know, and that's the good thing about being in a community. A lot of them have video feedback sections.
- [22:37]
A
Yeah.
- [22:37]
B
Where other people will tell you, hey, like this is what's good. Right.
- [22:40]
A
If you're flying solo, then you don't know what to look at. You know, you look at it from a, you know, perspective. That is different. Right. Your own perspective.
- [22:48]
B
Right.
- [22:49]
A
Cool. So when you work with brands, what are some of the things that they provide to help you? Right. Or do you kind of just take it, you do your own or like and if you're talking to a brand right now and you're telling them how to best support you, what are things you would suggest for them to do for affiliates?
- [23:03]
B
So I've been fortunate where like the brands will actually provide like a lot of content inspiration. They might provide like kind of what I was telling you about the research sheet, it's. Well, yeah, but I'm, I'm a naturally go and do that stuff myself. But just having like a manager that like is constantly putting, hey, this is what's working. Yeah, that helps a lot.
- [23:33]
A
Okay, great. Yeah, that's what I suggest to all my clients and we do for them as well. So good to know. That resonates. So how is being an affiliate changed your life?
- [23:44]
B
I mean, it changed my life financially.
- [23:47]
A
Yeah.
- [23:49]
B
I think me having to become kind of stepping into the role of entrepreneur because me personally, I used to procrastinate a lot and it's like planning something out ahead of time was like almost kind of foreign to me. Like so it's like now that not only do I have the TikTok shop videos, but I have this. I have a big role in my community and like I have my schoolwork. So it's like I can't just not plan out my day. I can't just not use my calendar. So definitely having to like be more on top of stuff, I guess. How else?
- [24:27]
A
No, that's good. It made you like, I guess more responsible, more aware of your time and you know, not just wasting time procrastinating like you said. So that's awesome. So you're mentioning your community. What are you working on right now and like what are you excited about your community and where can they find it? Like go ahead and give a shout out to the community.
- [24:47]
B
So my community is social club. I think you can just like if you look, go on WAP.com or you.
- [24:55]
A
Can go in my or tick tock handle. We'll link it in the show notes as well. So it'll be in the show notes. Yeah, talk about that. What's your role in that community and what do you like about it?
- [25:07]
B
I guess so I actually started off as one on one coach but then other things. I became a campaign manager for like the brands that we bring on for retainers for our community members. So and then I'm also responsible on kind of managing the coaches personal brands, you know, making sure they're putting content out, promoting social club. But yeah, that's my, that's my role. Of course. I'm also popping, just popping in the shack, answering questions. I'll be on live webinars.
- [25:44]
A
Yeah, very cool, very cool. Okay, cool. That's the conclusion of the rapid fire questions. Now kind of quickly want to go over your affiliate strategy, right? Like taking a deep dive into what you do to prepare, right? So let's say you know, you have 10 different products that you want to make videos for. I know you're a student of the game. You look at what's poppin right now as far as video style and hooks, etc. But like walk me through, it's the start of the week. You have, you know, 10 to 15 products you need to make videos for. What's your kind of outlook? What is your week look like, let's say for making those videos?
- [26:19]
B
So honestly I kind of do the research sheets. Maybe I don't make a sheet every time, but I'm looking. Okay. I always get on callidata actually every.
- [26:34]
A
Single day starts with callow data.
- [26:36]
B
Yeah.
- [26:37]
A
What do you look for?
- [26:39]
B
I just, I'll just go through the rankings. The video rankings from like the day before. Like okay, what's popping? Is there a product that I have that is going crazy right now? Okay, is there a new product that I see that's gaining traction? If I find like a video style that I like, I'll save that video and then from there that might guide me on what kind of video I'm making today. Usually, yeah, I might try to take like inspiration from, from maybe one of those videos that went viral or maybe like an idea that I already have. I actually have notes in my phone where it. If I just think of like a hook or a video idea, I'll just write them down because I will forget. But I mean as far as like my strategy, it's really, I'm really good with the hooks. That's kind of what I'm going for. So hook. I might look at my notes or I might see, okay, what TikTok shop video has went viral recently. What hook did they use? I might take that hook.
- [27:50]
A
So if I may, if I may here. So you start with Kalo data to look for two things. One is products. Making sure that either a product is going viral and you want to capitalize it. If you have it, make a video about it. Right. And if you, if there's new products, ask for it, maybe you have it. Right?
- [28:06]
B
Yeah.
- [28:06]
A
The second one is inspiration for layouts, for hooks, for video types and seeing what has popped off in the last day, taking a look at it, looking, look at it, absorbing it and making your own version of that video for whatever products you have. Right. So that's pretty awesome. It all starts with Kalo data. I think that makes it easier, right? Because also you know, if you have your one style you might get old but since you're incorporating new styles that you're essentially is new every day, right? Something's new popping every day, new hooks every day. So it's like you're using that as inspo to take you into like all your products. So I love that. What about like you mentioned hooks a lot but anything with like the bulk of the video or like the, the main part like before and after problem solution. Like what are your thoughts and strategies around that? Is it just following what's poppin or do you have something else that you're you look for?
- [28:59]
B
So typically if I'm not recreating a like already viral video, it'll be hook then it'll be a problem. So the pain points that the target audience for that product would have. I do, I should have mentioned this. I do like talking head style type videos.
- [29:17]
A
Okay.
- [29:18]
B
Storytelling, that's kind of my way. That's I believe is the best way to do this TikTok shop stuff. But and then I might mention solutions, fail solutions, solutions that I've tried that didn't work. And then that's the product introduction where it's like okay, found this product. Here's what the product does, then it's the results, which is, okay, how did this product help me? In what time frame did I see results from this product? And then it's the call to action which is telling them to go get, get it from the link, but also adding urgency. So not just saying go get it now, but maybe you say something like, oh, there's a three day sale. I bought this for way more than what I got it for way more than it is now in the TikTok shop.
- [30:13]
A
So some site or some type of urgency versus like just buy it today. Right. Like flat sale, out of stock, all the kind of extra, extra.
- [30:21]
B
Right. And sometimes it may not all work in that order. But one thing for sure, like I'm making sure that I'm talking to the customer, I'm talking to the pain points and I'm showing results or like telling them about results. Got it.
- [30:39]
A
Love it, love it. Any editing tips that you use to kind of, that sticks out or kind of tricks of the trade.
- [30:48]
B
Yeah. So actually it's, it's different based on what kind of video I'm doing. So for example, right now I'm on a record retainer with Nello. So I'll go and I'll go on calla data and I'll look what kinds of the, the rankings for videos in the health niche at the moment, maybe like the last 30 days. And I notice, okay, a lot of people are putting proof in their videos, whether that be including a clip of like a doctor or like a known influencer talking about this product or an ingredient in the product. Or maybe they're adding kind of pictures or screenshots of like sources kind of backing up what they're saying about how the product works. So right now I'll include a lot.
- [31:37]
A
Of those or reviews or headlines or clips, et cetera.
- [31:44]
B
Right. Or some general advice is make sure there's no white space in the clips or in your video. You should always be saying something. Me personally, I like my text if I'm using like captions or something. Like they always need to be like above my head. I have like, okay, theory that if you're putting them like towards the link then like more people will be like, oh, TikTok shop video skip.
- [32:13]
A
So really. Okay, very cool.
- [32:16]
B
Yeah, I may be wrong, but it.
- [32:18]
A
Makes no whatever works for you. That's the whole thing here. It's like let's dig, dig down and work works for you. So.
- [32:23]
B
Yeah, but I mean that's my typically that's it. Like I always like cap I always use captions. Always have, like, the text on screen with my hook. But I mean, with my style, I love it so much because the editing is really minimal.
- [32:38]
A
Yeah, you're just talking story, right?
- [32:40]
B
Yeah, I mean, that. That's literally it.
- [32:42]
A
Cool. So what's one thing you wish you knew if. When you were starting out as an affiliate, right. Like, back in January, one thing you could have told yourself starting out?
- [32:56]
B
One thing I wish I knew.
- [32:59]
A
Or you would tell yourself back then, like, hey, you gotta do this to improve or get better. Make more videos.
- [33:10]
B
Oh, this is a. This is an interesting one.
- [33:13]
A
Yeah.
- [33:15]
B
Maybe show more personality. That's. Oh, my gosh. That's half of these affiliates problems is they sound like a freaking robot. And I always say, people don't want. They will buy, but they don't want to be sold to. So with that storytelling method, I think back then I was really kind of not so much storytelling, but just like, hey, if you have this, this, this, then here's this product, like, in from.
- [33:43]
A
Our shelf type feel.
- [33:45]
B
Yeah. And it's like, you'll see some of those videos work now, but it's just like, if you're becoming more comfortable in front of the camera and, like, you know, storytelling, that helps a lot. And, like, always tell affiliates that maybe you're naturally. What's that word? Naturally. Nonchalant. Which I actually. I am. So, like, do things like, if you are saying something exciting, then, like, smile, and then that will, like, kind of send kind of like messages to your brain.
- [34:13]
A
Visual cue.
- [34:14]
B
Yeah. Like, smiling will help you sound happy. If you're trying to sound frustrated, maybe, like, drop your eyebrows. Right. Kind of get into that character. Like, this is really acting. So. Yeah. If it's one thing I tell myself, like, loosen up.
- [34:32]
A
What do you say mentally? Right. Like. Or do you approach it mentally? Like. I know. Like, do you. Do you maybe. Do you pretend like you're talking to someone? Or like, what you just kind of. Is it out of practice? You got used to talking in. And you kind of developed into that nonchalantness. Like, what do you. Is there any way that you got there? How do you maybe speed that up or give advice to someone who doesn't know how to do that?
- [34:55]
B
Yeah. So there's the thing that I was saying about if you're trying to sound excited, typically, if you're talking about the product, you're talking about the results, you need to sound excited. So, like, set a smile on your face. Get. It'll help you get in that. Help with that Body language.
- [35:10]
A
Yeah.
- [35:13]
B
Probably. I also feel like it just kind of happened over time.
- [35:18]
A
Yeah. I was thinking, right, you kind of get used to looking at your analytics like, oh, this video popped. Look, I was smiling. And you kind of do that over, over and over again, so.
- [35:26]
B
Right. And if you're on Calidata, like, yeah. And you're actually not just watching videos, but actually studying videos, you will see like, okay, this storytelling method is working. She was super dramatic here. Like, and then just learning from other TikTok gurus, like, they say it themselves, like, personality works. Like, somebody will buy from you just because they like your personality, because they felt your energy. They truly felt that this product has helped you and you're excited about it, which in turn gets them excited.
- [35:58]
A
Nice. Love it, love it, love it. All right, well, that wraps it up for today's episode. Thank you, Gwen. Yeah, I guess I'm going to link the social club in the show notes. So that's the project you're working on. You know, I'm also working on a group of myself of free Affiliate Academy. So affiliate academy HQ.com get on the wait list that's up and coming and. Yeah, go ahead. Any last words? I'll let you kind of.
- [36:28]
B
No, thank. Thank you so much for having me on.
- [36:31]
A
Yeah, you're great. There's so much information here. I'm so glad to have you on. Much appreciated. And yeah, catch you next time. Thank you, everyone. Bye. See ya, B.